New Year, Same Me… (But how can we really change?)

January 12, 2017 by

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

New friends are Silver, old ones are Gold

January 10, 2017 by

Tour de Munster

Maybe it’s a sign of brighter economic times, maybe it’s a reflection of past experiences with us; whatever it is, I love to see our clients return. And over the last ten years in Fuzion I’ve seen my fair share.

Last September we got a call from the lovely Oonagh Levis and Mary Leahy from Town & Country Hampers, clients we hadn’t worked with since 2011 – but ones that I had fond memories of working with.

As they approached their busiest time of year in the hamper business they contacted us to help push their campaign that little bit further and spread the word that they were celebrating 25 successful years in business. I worked closely with Saidhbh, one of our newer team members on this account, and together we upped the ante in terms of social media activity, as well as securing numerous media competition and profiling opportunities for them.

You can measure column inches, analyse social media statistics, but at the end of the day it’s sales that count for a business like Town & Country Hampers, so we were thrilled when they told us they had their busiest Christmas in years…. Success!

Sometimes we see clients return for a yearly project, the Tour de Munster charity cycle is a great example of this, and that’s a testament to our work and the relationships we build with them. Tour de Munster, led by Paul Sheridan, first teamed up (and that’s what we’ve formed, a team!) with us in its 7th year in 2007, and have worked with us every year since. I was lucky enough to work on this project in the very beginning, and it has been an honour to work on it in some capacity ever since.

Having raised over €2.4 million to date for its various beneficiaries over the last 16 years, this year alone the 600km charity cycle raised €285,655.37 for its beneficiary, the Munster branches of Down Syndrome Ireland (DSI). This was the 7th successive year that DSI benefited from the popular cycle. The hard work and dedication from the cyclists and volunteers is been truly incredible, and I am so proud to say that the work we do in Fuzion contributes in some way to the enduring success of Tour.

Over the last three years I’ve met and been inspired by some of Cork’s best and brightest young entrepreneurs through our work on the Local Enterprise Offices’ regional campaign in the search for Ireland’s Best Young Entrepreneur. This year saw the largest number of entries to date, and I was thrilled to see so many new faces involved. For me this project gives me the chance to support young business people starting out on their journey who might not ordinarily have the resources to work with a PR company.

Who knows, maybe they could be my “returning clients” in a few years’ time!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR, Marketing & Design, who have offices in Dublin and Cork, Ireland

Team “works”

January 3, 2017 by

Fuzion Communications 2016

Since starting in Fuzion back in February I have learnt so many new skills and new insights into the world of PR and business. I strongly believe I have learnt from the best which is brilliant. When you start out on the right foot from the beginning it makes a huge difference.

One of the main things that has stood out to me is the team work and this is something that works really well here in Fuzion. There is such a great atmosphere and work ethic between everyone and this makes a huge difference. We want to help each other, we work together to come up with solutions and when someone is under pressure we share the workload.

From the beginning when you step foot in Fuzion everyone just gets on. When I began in Fuzion everyone was and still is so welcoming and overall just nice, genuine people. New recruits have since followed and it has been the same for them. They seem to just fit in right away and everyone genuinely gets on.

Here in Fuzion we often have simple fun activities. We had a team day last summer where we went to beautiful Kinsale for dinner and we then headed onto a Gavin James concert at the Marquee, which was brilliant. Just before Christmas we had our Christmas party where we had great fun splitting into groups and finding our way around various pubs in the city with the help of cryptic clues that we were given at the beginning of the day. We were good at that task!

We often go for pizza and drinks after work and it’s just a fun and simple way to just relax and socialise outside of work with our colleagues.

Fuzion definitely understands the importance of teamwork and it pays off. Whether it be in our Dublin or Cork Office everyone works together. A happy team is definitely a more productive team and a together team can achieve so much more.

So “team” really works!

Happy New Year!

Saidhbh Sweeney - Fuzion CommunicationsSaidhbh

Saidhbh Sweeney is a PR Executive with Fuzion Communications: PR, Marketing and Graphic Design

 

The Art of Possibility – I had a great 2017 because..

January 1, 2017 by

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Importance of Caring

December 23, 2016 by

Kindness - artwork by Genesis

Today has been one of those days that sums up our work as a team and with our clients. It epitomises our job and the value and importance of relationships.

A beautifully parceled box of sweets and reindeer biscuits welcomed us all when we got to the office this morning. The sweets were made with such craft, care and attention by our very talented, and until-now closet baker, Alma Brosnan who joined us earlier this year as a social media intern. They were delicious and really such a lovely Christmas gift that again proved what a lovely bunch of people I’m grateful to call not only colleagues but friends.

This week, we’ve been working with a client to help them manage a very difficult and stressful situation. We’ve listened with empathy while providing decisive advice and efficient actions to help them navigate the stormy seas they find themselves currently in. We’ve been at the other end of the phone at dawn and during the night listening to their updates, fears and concerns, providing assurance and our professional support.

Today brought somewhat of a calm and a lovely phone call from the client to say “thank you” for being there for them. It wasn’t expected or necessary but the sentiment and thought was truly touching especially given how busy and exhausted emotionally and I’m sure physically they are.

A “thank you” costs nothing but it can mean a great deal, which is why we’ve tried to meet as many clients and journalists as we could over the last few weeks to thank them for their support.

Just meeting for lunch or calling them up to wish them a Happy Christmas and to chat about their plans for Christmas with their families is a little way to build and maintain relationships.

The value of connecting with people and caring about them on a personal level can never be underestimated. I believe it makes us better people and helps us to grow personally and professionally.

“If you find it in your heart to care for somebody else, you will have succeeded.” – Maya Angelou

Happy Christmas!

(Beautiful artwork by Genesis)

Aoibhinn

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

Fuzion’s Christmas Gift Guide

December 20, 2016 by

Christmas is a time for being grateful, for spending time with family and friends as well as the giving and receiving of gifts – the part we all secretly enjoy the most, apart from dinner of course!

At Fuzion we work with an array of amazing clients which is why we know our clients have a lot to offer the public and we want our blog readers to know this too.

We have listed below some of our clients that offer fantastic services or goods that would make for a perfect Christmas gift idea.

We hope this might help with any last minute gifting decisions!

Vintage Tea Tours

Vintage Tea Tours

It has been said that if tea can’t fix it, then there’s no hope!

Vintage Tea Tours is the Dublin City tour with a difference and is the perfect gift for a lovely girls day out with your bestie or your mam!

Dad’s will love this too but we secretly think it’s because of the Guinness Brownie! While on board you will get the chance to enjoy some of the city’s well-known sights, whilst comfortably seated in a vintage double decker Routemaster bus named Pauline and indulging in some delicious afternoon tea treats!

The tour runs three times a day: 11am, 1.15pm and 3.30pm and tickets start from €40.

Passengers will be in the safe hands of Driver Bob and the on-board Vintage Tea Tours Team who will share some interesting and juicy “need to know” facts about Dublin, its sights and of course the lovable Pauline!

For more information on Vintage Tea Tours and to but a voucher, please visit www.vintageteatours.ie. You can also find them on Facebook, Twitter and Instagram.

 

Ted Baker

Ted Baker - Christmas 2016

Ted is on Mission Impeccable this Christmas season!

An unswerving focus on quality and attention to detail can be seen throughout the Autumn Winter 2016 jewellery collection, resulting in captivating pieces for the perfect Christmas present.

Ted has got you covered no matter what the occasion – his alluring collection offers a variety of striking seasonal shades in emerald green, royal blue and ruby red. The floral collection is the ideal mixture of bold and beautiful.

Let’s not forget Ted’s signature jewellery design the ‘Ted Baker Button’ and this season it is bigger and better with some festive sparkle – the perfect dainty piece to wear with a cashmere sweater.

Available in gold, rose gold and silver, this season’s jewellery collection screams sophistication and are the perfect additions to your accessory wardrobe.

Send someone on their Mission Impeccable this Christmas – please visit jewellery stores nationwide or check out www.timemark.ie for a full list of Ted Baker stockist’s.

 

Cosmo Restaurant – Liffey Valley

Cosmo Restaurant - Liffey Valley

Gift the experience of sizzle at Cosmo Restaurant at Liffey Valley – a new and exciting dining experience that promises to bring it’s customers on a trip around the world as they experience a variety of cuisines, flavours and cultures.

Diners can expect to be taken on a gastronomic journey where they will discover authentic flavours and cultures with a choice of over 150 dishes from around the world.

With a “cook fresh, eat fresh” philosophy, live cooking stations, including Teppanyaki which will provide a theatre of tastes, aromas and sounds, this will be most definitely a dining experience unlike any other.

COSMO Dublin is open seven days a week (closed Christmas Day) and customers can expect to enjoy unlimited courses for one set price, (prices for Lunch and Dinner vary). COSMO Dublin, is the perfect venue for families, groups of friends or colleagues.

For more information or to make a booking, please visit www.cosmo-restaurants.ie

 

James Whelan Butchers

James Whelan Butchers

Delicious food plays a central part in every family Christmas and James Whelan Butchers is the perfect place to find the highest-quality, naturally reared products for your table – directly from their stores to your door.

Having their own farm, abattoir and shops to sell their produce, allows JWB to give people that essential element of trust that every consumer requires when they buy meat in JWB stores or order online.

To find out more about James Whelan Butchers or to order online visit www.jameswhelanbutchers.com

James Whelan Butchers is available at:

  • Dunnes Stores, Cornelscourt
  • Dunnes Stores, The Swan Centre, Rathmines
  • Avoca, Rathcoole
  • Avoca, Kilmacanogue
  • Oakville Shopping Centre, Clonmel

 

Town and Country Hampers

Town and Country Hampers

Want an easy way to buy quality Irish gifts without the hassle of traipsing through the shops?

Then Town & Country Hampers is your answer. With a fantastic selection of gourmet gift hampers, you are sure to find the one for you no matter what the occasion, especially with Christmas on the horizon.

Sourcing the finest range of genuine Irish products, has earned Town & Country Hampers a Guaranteed Irish Award, acknowledging their support for small independent Irish producers where time honoured methods are still revered.

To really steal the show this Christmas, with everything you need to celebrate, Town & Country Hampers’ Festive Hamper (€129.15) will certainly deliver.

Presented in a beautiful bespoke design leather bound trunk, this hamper includes an array of traditional Irish festive foods such as a luxurious Irish Christmas Pudding from Jack Cuthbert’s Bakery, chutney from Crossogue, savoury biscuits from Athenry, and  Foods of Athenry Fruity Mince Pies, to name a few, all complemented with a selection of award winning French wines.

Town & Country Hampers offers a national and international delivery service.  For more information email sales@townandcountryhampers.com, call (021) 4808100, or visit www.townandcountryhampers.com

 

30 Seconds and Junior 30 Seconds

30 Seconds and Junior 30 SecondsEveryone loves a great board game on Christmas day and 30 Seconds is the quick thinking fast talking description game that is perfect for any group or family, big or small.

It’s simple to play and is easily enjoyed by all age groups – it really is the game for everyone!

The game is straightforward; players must describe & give hints to their teammates so that they can correctly guess as many of the five names on the card as they can – without using any ‘sounds like’ or rhyming tactics. All this of course has to be done in 30 Seconds!

30 Seconds is fiercely entertaining and can be played by anyone anywhere – just keep the noise down!

While 30 Seconds is suitable for teenagers, college students and adults of all ages, Junior 30 Seconds is good for primary school children, and their families and teachers.

The RRP is €29.99 and it is available in toy stores nationwide.

 

Manor West Shopping Centre and Retail Park

Manor West

Manor West Shopping Centre and Retail Park has everything you need this Christmas!

With a wide range of fantastic stores you are sure to find the perfect Christmas present & for the person who has everything why not gift them with a Manor West Multicentre Gift Card.

Manor West will also have manned car parking areas over the festive period as well as extra parking opened daily behind Debenhams during peak traffic times.

All the parking as always is free of charge, so one less drain on the pocket!

For more information check out manorwest.ie or visit their Facebook page.

Christmas starts with Manor West – the best shopping in Kerry!

 

Sean Taaffe Hair – Happy 10th Birthday!

Sean Taaffe - Hair Salons

Give the gift of pampering and relaxation – It’s what vouchers were made for! At Sean Taaffe, award winning hair salons your loved one will be looked after by a team of professionals, from hair to make up, from manicure to pedicure!

Sean Taaffe Hair & Beauty has salons in Killarney, Tralee and Killorglin, and a team of over 60 talented professionals. For the budding hairstylist in the family why not check out the Sean Taaffe Academy.

For more information on Sean Taaffe or to make an appointment please vist www.seantaaffe.com or call 066 976 1869. You can also keep up to date on the Sean Taaffe Facebook and Twitter pages.

 

Down Syndrome Ireland

dsi

This year Down Syndrome Ireland (DSI) and their members have created a fabulous pack of six Christmas cards as well 2017 calendars.

To support DSI and Sean, Caoimhe, Charlie and Paddy who helped to make these Christmas Cards please visit www.downsyndrome.ie where you can buy the cards and calendars.

Thank you for supporting #Christmas4DSI

 

Mercy Hospital Foundation

mercy

This year The Mercy Hospital Foundation Christmas Appeal will see an envelope containing a tea bag and appeal letter fall through the post boxes of homes around Munster in the coming weeks.

Why does it contain a tea bag you ask?

Well, The Mercy Hospital Foundation invites you to make a cup of tea for yourself and take a moment to think about what is really important in life this Christmas.

As the old saying goes, there’s not a lot that a cup of tea can’t solve, but unfortunately, this does not extend to cancer. And that’s why the Mercy Hospital Foundation needs you.

For more information on The Mercy Christmas Appeal or to make a donation call (021) 4274076 or visit www.mercyfundraising.ie

Thank you for reading – I hope you liked my list!

Arlene

Arlene Foy is an Account Manager with Fuzion PR in our Dublin office.

When Fashion meets Politics – Melania Trump

December 12, 2016 by

Melania Trump - When fashion meets politics

Fashion designers around the world are torn when it comes to Melania Trump as it looks like the soon to be First Lady is paying the price for her husband’s controversial reputation and comments on issues such racism, sexism etc.

Since it became clear that Donald Trump will be the next US President a number of high profile fashion designers have made a stance and refused to dress his wife Melania Trump when she takes on her role as First Lady in January.

Historically designers queue up to dress the First Lady.

The current First Lady, Michelle Obama, has become a fashion icon since she shot into the limelight and dazzles on every occasion. Fashion designers around the world are eager to dress her and to date she has worn what have since become iconic looks.

This time however it seems Melania has very few offers on the table as designers such as Marc Jacobs, Derek Lamb, Tom Ford and Sophie Theallet (who dresses Michelle Obama) have all refused to dress her.

Marc Jacobs stated “I have no interest whatsoever in dressing Melania Trump. Personally, I’d rather put my energy into helping out those who will be hurt by Donald] Trump and his supporters.”

Tom Ford stated “I was asked to dress Melania Trump quite a few years ago and I declined…She’s not necessarily my image.”

Derek Lam stated “I don’t know Melania Trump personally, so I don’t wish my comments to seem I am prejudging her personal values, but I really don’t see myself getting involved with the Trump presidency.”

Sophie Theallet stated “As one who celebrates and strives for diversity, individual freedom and respect for all lifestyles, I will not participate in dressing or associating in any way with the next First Lady. The rhetoric of racism, sexism, and xenophobia unleashed by her husband’s presidential campaign are incompatible with the shared values we live by. I encourage my fellow designers to do the same.”

On the other side other designers such as Tommy Hilfiger, Thom Browne and Diane Von Furstenberg are some of the few designers who see Melania as The First Lady rather than Donald Trump’s wife and would be delighted to dress her.

Melania Trump - Fashion and Politics

Tommy Hilfiger stated “I think Melania is a very beautiful woman and I think any designer should be proud to dress her.”

Thom Browne stated “Out of respect for the position of the first lady of our United States, I would be honoured to be considered to design for any first lady of the United States.” 

Diane von Furstenberg statedMelania deserves the respect of any first lady before her.”

Who knows who will eventually dress Melania but my guess is whoever does, will get huge positive exposure in the fashion world as despite her or her husband’s beliefs she is a beautiful woman who would look good in anything.

She is already a fashion icon due to her celebrity status and no doubt as she takes on her role as The First Lady her fashion icon status will shoot through the roof so I’d imagine whatever designer gets the job of dressing her will in no way regret it.

Edel

Edel Cox is a Senior PR Account Manager with Fuzion who have offices in Dubliun and Cork, Ireland

Sources for this blog: WWD, Huffington Post, The Irish Independent, Quartz

Fuzion Fast!

December 11, 2016 by

Mad Men

Hello!

My name is Marianne and I’m the Intern. It’s been 4 months since I started at Fuzion and the time has literally flown. That’s a common theme in Fuzion. I call it Fuzion Fast!!

One dreary Thursday morning after trawling online looking for work in graphic design I decided to narrow my search. I typed in ‘marketing’ ‘PR’ ‘design’ and came across Fuzion. Their work spoke for itself but it was really the Fuzion blog that held my attention.

I spent an hour reading entries by everyone who worked there, the tone of each one was warm and friendly and personable. I fired off a quick email, asking if they had any intern vacancies with only the smallest hope that I would hear back. 3 whole minutes later I got an email, from the co-founder herself who informed me they had a vacancy and that the Creative Director would be in touch. 8 minutes after that email I had an interview date for the following Monday afternoon. The Friday after I had a job offer.

Fuzion Fast!

At this stage I should point out that although I’ve just graduated, I returned to college as a mature student. Before that I had a steady career in Human Resources and experienced the usual highs and lows that working life entails.

What I found working at Fuzion was a new experience. Perhaps it’s because it’s a smaller company than I’ve worked in before but that still doesn’t necessarily explain the sense of comradery that I’ve found there.

Everyone supports each other and most of all the client is King (or Queen!). There are times when pure alchemy is at play as we literally make miracles happen to meet the needs of our internal and external clients.

‘No’ is not part of the Fuzion vocabulary. Don’t get me wrong there are times when we’re under the pump and the vocabulary can get quite colourful but there’s always a workaround or alternative solution to any given problem.

I work with the graphic design team who are more affectionately known as the ‘Colouring In‘ team, which isn’t a fair assessment of what we do – we also outline!

No two days are the same and I’ve been lucky enough to work on a variety of projects that have actually seen the light of day and received some pretty positive feedback from my boss and from clients. Each day is a new learning experience and I’m even learning to overcome obstacles such as quick commands and working with a Mac (#PCGirl).

Not only am I learning about the design world but because of where I work there’s exposure in marketing, PR and social media activities that are current and exciting and ultimately about people which is what Fuzion is all about.

My favourite weekly event is our ‘brainstorm’ meeting that gives everyone an opportunity to throw ideas into the pot about upcoming projects. No idea is a stupid idea. Even the humblest idea gets a hearing and can start a whole other conversation that might trigger a fantastic marketing or branding concept.

The experience is the closest analogy to any episode of Mad Men except that it’s lead by a larger stronghold of women and far less alcohol than you’d think!

As I sign off I’m reminded that 2016 is coming to a close and our Christmas party is about to begin. Of course it’s a Fuzion party and our pre-dinner hi-jinks will begin after lunch with what I am told are some fun and games to get us into the festive spirit.

I’m not sure what to expect which is par for the course but I’m hoping it’s the one time of the year that’s not so Fuzion Fast.

Marianne

Marianne Tierney is part of the Graphic Design team at Fuzion who have offices in Dublin and Cork

Happy New Year !

December 1, 2016 by

happy-new-year-banner-2016-15Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business.

I know December is a crazy month when we are all in ‘wind down’ mode, seeing out the year. For some businesses in the retail sector it is even more crazy but nearly all of the hard work has been done already purchasing stock for sale and planning the various promotional campaigns.

We typically don’t start anything new in December, we don’t commit to any new projects, we don’t take on new people, we don’t change jobs, we avoid major decisions and we instead let the year wind down, we merrily fall into the round of Christmas functions, Christmas shopping and happily embrace a well earned rest.

Before we know it January is here, we take a week or two to get up to speed and we start planning for the new year with our team.

Why not start the new year today and get a head start?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Social Media after Death!

December 1, 2016 by

Social Media after death

I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere.

I hadn’t seen her for years so I innocently posted “I hope the two love birds are doing great – must get together one of these days“.

Another mutual friend sent me a ‘panic‘ message “Delete the post, her husband died last year and she was just posting a memory as it is a year since his death“.

Oh no ….. how did I not know this awful news?

I sent my friend a private message on Facebook apologising for my colossal gaffe and offered my sincere condolences – thankfully she came back to me, was totally understanding and we actually ended up chatting on the phone.

It turns out she was happy to chat about her husband and in a strange way she was glad that someone behaved as if he was still alive..

The Last Will and Testament

I’ve been asked to go on air to chat about a newspaper article that discusses the trend of people leaving very specific instructions in their wills about keeping their social media accounts “alive” once they leave this life (or do they?).

The article claims that according to lawyers one in five people are now leaving specific social media instructions in their wills – I guess if you factor in that not all people in that supposedly older demographic have participated in social media, then it would suggest that most avid users see it as being really important.

People are nominating a social media ‘guardian’ in their wills who have the job of executing their instructions, which according to the survey are quite varied:

  • some are going as far as specifying how often their account should be updated and the type of content they want posted
  • some are requesting that a post goes from their account every single day!
  • some wish that once or twice a year some memories are posted for the person to keep their memory alive
  • the majority just wish for their guardian to reply to comments

More than half of social media users want their Facebook account maintained, which shows us that no one wishes to face the idea of someone hitting that “delete” button.

What is all of this interesting research telling us about social media and about life?

The first big observation is that it tells us that social media users while they can’t stay alive forever they do wish that their ‘digital footprints‘ stay alive…Greg is still here with us!

It also shows us that our social media presence has become our modern day ‘scrap book‘ conveniently collecting the memories that we choose to capture in our lives and this is much too precious to just ‘delete’.

These memories are a precious collection of that person’s life not only for them to enjoy but also their loved ones – maybe we should do a survey asking people if they would like if the social media accounts of their loved ones who have passed away are preserved?

When you look at the very different social media platforms it does put Facebook and possibly Instagram at the top of the charts for collecting ‘memories’ from your life.

Do people who survive me really want to see my rants on Twitter about Donald Trump or Irish Water preserved for eternity? – then again all of this is part of who I am (or was!).

My last observation about this whole cheery topic is that the social media platforms need specific ways of dealing with accounts of users who have passed away.

For example on both Facebook and LinkedIn recently I have seen the platforms suggesting that I might like to ‘be friends’ or ‘connect’ with someone that I know is dead – the last thing that you would want to happen is getting a message from the social media guardian “I’m really sorry, Greg has passed away”. That would be more than awkward.

Facebook do have a process whereby the account of the person who has died is classified as ‘Memorialised‘. It is up to the loved ones to contact Facebook and invoke this process.

This means that friends and family can leave messages and memories abut that person – the word ‘Remembering’ appears before their name on that account – these accounts will not appear in public places such as ‘people you may know’ or ‘birthday reminders’.

I’m guessing that some of those who have been researched about their wills may not want their accounts classified like this?

For me I do believe that the people we love never ever leave us and I would want all of their memories to stay alive so yes, appoint that social media guardian and never delete their accounts.

As for posting on a regular basis – maybe leave that one to the people who are left behind but …everyone to their own!

I feel the sudden urge to take a photo of something nice and post “It’s great to be alive“!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland


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