Power Social Media – Digital Influencer Programme

June 21, 2016 by

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Email: greg@fuzion.ie
Phone: (086) 8311156

Power You Mailchimp footer

Tiny things are huge things!

June 6, 2016 by

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion

 

Raise Your Game

June 5, 2016 by

CiT - Architecture course

I’ve been to a few final year exhibition openings as part of my life as a student, as a college lecturer and as creative director here in Fuzion.  Not just in graphic design, but in multi-media, fashion, ceramics and the full gamut of fine art courses on offer in a number of third level colleges.

It’s a great way to see up-and-coming talent, current trends in the various fields of study, and hiring talented staff (we have taken on two graduates from the final year exhibition in CIT’s Visual Communications courses in the past few years). But its taken until this year for me to be absolutely blown away by both an exhibition and an attitude from a course in the way that the Interior Architecture course in CIT did when I visited it last Wednesday.

Titled TRANSCEND 2016, the exhibition is primarily a showcase for the graduating 4th years, with work on display also by the 3rd years (and if you wander off the beaten track a little, some incredible work by other students from other years too!).

A number of things happen from the very moment that you enter the building.

Firstly, from the exterior of the building, it’s a pretty grotty looking 80’s dull-as-dishwater brown factory. But this is the beginning of the magic show.

Marc Riain - CIT Architecture

It has been commandeered by the department a couple of years ago and transformed (by Marc O’Riain, a senior lecturer in the department and an architect in his own right http://www.ruaarchitects.ie/ ) into a multi-award winning space that starts to impress you immediately, from the large Norman Foster model at the entrance to the innovative use of space and materials.

And this is all before you get to see any of the students’ work. As a space, you can see how it inspires the students to work harder and better, to want to be more creative and strive towards a career in their chosen field. There are several shipping containers along the left hand side of the space that create offices, work spaces, physical walls/dividers in an open space that appears to be as large (and open) as a football field.

You can see how it was a factory – and in that Warholian sense it still is a factory, but now instead of manual operators creating loss prevention devices, it nurtures talent and creativity. Students within this vast building have individual spaces to design and work, with communal areas so people can see what others are doing (and perhaps be inspired by this work) and it’s a space to be immensely proud of.

You would love to come to college here.

Transcend 2016- CIT ArchitectureBut back to the exhibition itself for a moment. The work level seems incredible – a standard of finish and design skills that were very high. Again, it looked like the students themselves had pushed themselves as much as any encouragement from teaching staff. Like they wanted to succeed. Like they had a hunger for it, a passion.

The work is displayed, especially by the 4th year graduates with professional precision and with purpose (have a look for Kristina Malantsuk’s work based on the Cork Bonded Warehouses). And this is where one of the most impressive factors struck me. They wanted jobs. They wanted to become employed practitioners. They could clearly see that this wasn’t a party as a self congratulatory pat on the back for turning up a few hours a day for 4 years, this was a recruitment drive.

And at the opening of the exhibition, something that I have never seen before happened. As Katherine Keane, Department Head & Marc O Riain finished their speeches, Marc ended by pointing at a door towards one of the more private areas of the building and said that anyone who wanted to interview a student could do so in that space.

And no messing, a number of people immediately walked towards that door to do so!

I think that there is a certain irony that the model at the main door is by Norman Foster Architects, because that is exactly what they do in that space – foster architects.

Attitude is so much a part of any success story.

Of course you must want to succeed and you must have a genuine product that is worthy of success. But you must look like you want to succeed.

Whats the point in having the best service or product in the world if it looks rubbish? You are only fooling yourself, because no one else will believe in something that looks like you don’t believe in it. From the minute you step into the space that is the Architecture Factory, you want it to be amazing, because it tells you that its amazing, and you believe in it.

Check out the superb work that is happening right now in Cork by visiting the Facebook page or the website for the exhibitions.

Well done to all these hungry students and the lecturers who are inspiring them to be the best.

Jonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

 

10 things you’ll see in Ireland in the summer!

June 2, 2016 by

Ireland really is the best country in the world when the sun shines. When the sun comes out everyone has a smile on their faces and the craic is 90 as they say.

Here’s why Ireland is so unique – 10 signs of an Irish Summer!

1. Topless men everywhere – The sun only has to threaten to come out in Ireland and men everywhere have their shirts off.

Topless

2. Tan Lines – We never learn, every summer you are sure to see people with ridiculous sun burn and horrific tan lines.

sunburn

3. Queues for 99’s are endless – Irish people tend to gravitate towards their nearest ice cream shop when the sun comes out – a sure sign of an Irish summer is a 99 with a flake!

99

4. BBQ season – Hail, rain or shine if its summer in Ireland the BBQs come out. We only get a few weeks of “summer” so we have to make use out of the very expensive BBQ we bought, if that means standing under an umbrella while eating your burger, so be it!

umbrella

5. Down Tools – Let’s face it the good Irish weather doesn’t come around that often so when it does, it’s time to down tools and get to the nearest beer garden ASAP.

Down tools

6. People complaining about how hot it is – We wait all year for a bit of sun and the minute it comes people start complaining that it’s too hot!

complaining

7. Endless chat about the weather – “Is the sun shining where you are?”, “It’s great to have a bit of sun isn’t it”, “enjoy it while it lasts”.

weather chat

8. Make swimming pools – Paddling pools, bins, buckets, baths etc. You name it anything and everything is turned into a swimming pool when the sun comes out!

swimming pools

9. The fun and banter is in full swing and the beer gardens are packed – Real life and responsibilities don’t seem to matter as holiday mode kicks in

banter

10. Jean Byrne can make or break your day – The RTE weather is a must see. For once the whole family is glued to the TV watching the weather, hanging on every word Jean Byrne says in the hope the sun is going to stay shining!!

jean byrne

Enjoy the summer!!

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

The art and power of a good story

May 30, 2016 by
Bernice Moran pictured at the Network Cork business awards with President Joan Walsh and Karen Fleming

We were at the Network Cork awards which was attended by women of all ages who work across all sectors from healthcare to hospitality, legal to media.

It can prove a bit of challenge to design an event, particularly when choosing a speaker and/ or an MC, that will appeal to such a broad and varied audience although we did have one thing in common – we were all female professionals.

Working with clients on events, we know only too well how much thought and debate goes into this element of planning and rightly so, as the speaker’s contribution is often what an event’s success and value is measured upon by the audience – moreover location, food, entertainment etc.

Network Cork got it very right with a speech from the President of Network Ireland Deirdre Waldron who gave her personal story of taking the leap of faith into entrepreneurship that demonstrated the importance of self belief and support from fellow women in business.

This communicated through an impactful story the invaluable support and network that Network Cork and indeed Network Ireland is.

This was followed by a speech from Bernice Moran who few in the room knew before the event but who everyone wanted to be friends with by the end. Bernice is the co-founder and director of luxury confectionery business The Be Sweet Company but she’s not just a female entrepreneur but a Virgin Atlantic 747 pilot and a mum of three children!

She captivated the room with her awe-inspiring story, wit and humble charm. This savvy communicator and business woman sweetened up the room with chocolates (and boosted visual brand awareness with product placement on each table) and she expertly communicated not just her business and product’s key messages and USP’s, but also her own – after all people buy people.

With brilliant skill she told her incredible story of high achievement, “ballsiness”, belief and business all the while being relatable, honest, engaging as well as entertaining. She won the room over and was a talking point among the audience for the rest of the event and thereafter.

I, and many others I know of who attended the event, told other people we met since about her and her story and in doing so we’ve not only helped to spread the word of the brilliant Bernice Moran and her company but of Network Cork and Network Ireland.

This is the perfect result from an event such as this and it just goes to show the power and reach of a good story.

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey

Aoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

The best tweets come first – Simply not the best!

May 28, 2016 by

Simply the best

Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.

The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.

What exactly is a ‘best’ tweet?

Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.

This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.

Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.

For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.

As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off by doing the following:

PC/Laptop

  • Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
  • In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
  • Unclick this and you are in business!

best tweets first featureMobile device

  • Go to your ‘home‘ page by clicking on the ‘Me‘ button
  • Click on the little ‘wheel‘ symbol next to your thumbnail
  • Click on ‘settings‘ and then click on the ‘timeline‘ option
  • Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)

I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.

Happy tweeting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

16 Instagram Tips for your business

May 23, 2016 by

Instagram Tips fro business

Many of us are now using the very popular (Facebook owned – wait for all the adverts!!) Instagram photo and more recently video driven social media platform personally but using it for business can be a different story.

We love seeing great pictures and videos posted by our social media friends but seeing them posted by a business is quite a different dynamic.

A good starting point is why would someone want to follow your account – think about it!

The other thing to bear in mind when using Instagram (this applies to all of the social media platforms) is to think of the mood or mindset of the users. Yep, the typical Instagram user is probably chilling out so don’t be trying too hard with “big” messages or aggressive selling.

We have put together some simple tips to help you to get the most from Instagram, which we hope you will find useful – if you have others please let us know.

  1. Make sure your account name relates to your business/brand and is easily linked to your business i.e. the company name (this is a basic one that many get wrong!)
  2. Use a simple yet clearly identifiable profile pic (remember this appears as the tiniest of thumbnails on mobile devices)
  3. Use Instagram to showcase your products and services in a visual way that will draw customers in.
  4. Set a clear goal i.e. brand awareness, website traffic, increase sales etc. and keep these goals in mind for every post (caution – don’t be too sales orientated. It will chase people away!)
  5. Focus on your USP and what makes you stand out – What you post should draw people in and keep them wanting more.
  6. Use the text to explain what people will get from following you (include your web address)
  7. Incorporate hashtags to make it easier for people who are interested in your area to find you.
  8. Make your posts identifiable where possible – keep strong brand consistency across posts.
  9. Don’t be afraid to let your personality shine through, it enables people to see the “real” authentic brand and therefore relate to it more.
  10. Before posting anything think about who you are trying to target. Will this post be of interest to them?
  11. Bear in mind at all times that whatever you post represents the brand
  12. Tag people and other accounts when relevant, as it allows you to reach a broader audience.
  13. Connect to your Facebook and Twitter accounts to let your existing friends know you’re on Instagram.
  14. Follow people and other accounts that are relevant to your brand i.e. customers, businesses, celebrities etc. Use relevant hashtags when searching to find accounts you should follow.
  15. Actively engage with the accounts you are following – Join in relevant conversations and in turn increase you’re following.
  16. Use hashtags tactically to join conversations and increase your following

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

My first month in PR!

May 21, 2016 by

Word PR.Wooden cubes on newspaper. Close up studio shot

So my first month in Fuzion has nearly come to an end and I have really enjoyed it so far. Prior to joining Fuzion I completed a small amount of work experience in PR when I was in college in Maynooth University, but during that short term I really did enjoy it.

Fuzion as a PR Company really stood out to me from the rest. Their online presence is fantastic, it is current, easy to find and there is a high level of engagement and they have a large portfolio of high profile clients.

Fuzion is also an award winning PR Agency so when I saw the job vacancy I jumped at the opportunity to apply straight away, then hoped and prayed I would be successful.

I love the fact that there is variety in what you can do in PR. It’s not the same mundane repetition day in day out. The wide range of clients and different projects are really interesting, which means we are always thinking of new and quirky ideas for different clients and most importantly their target audiences.

One of the many things that I find great are the brainstorming sessions, which are a really good way to bounce ideas off each other and to develop ideas as well. It’s amazing how you can start with nothing at all, and within a short period of time with the help of some simple ‘start-off’ suggestions and a fantastic group dynamic that feeds off each other, we can end up with some ‘gems’ of ideas!

I got the chance to attend some photo calls for the first time, which was great experience and one that has definitely been one of my favourite things to do so far. I have also gotten to meet some really great characters who always seem to come back with a funny story to tell!

It’s a great feeling to see the pictures the next day and throughout the week in the various newspapers. I also attended a client event where I took social pictures in order to use them for social media (we keep on talking about “Parallel Media” at Fuzion – all the channels work parallel) . Getting the chance to go to some really nice locations and meet some really interesting people isn’t exactly “hard work“!!

So one month in, I’m loving it and I’m looking forward to learning much more about the world of PR and communications!

Saidhbh

Saidhbh Sweeney is a PR intern with Fuzion who offer PR, Marketing and Graphic Design Services from our offices in Dublin and Cork 

I am Social Media!

April 19, 2016 by

Digital Influencers

I am social media

How many of us can actually say this?

Technology expansion and Social Media takeover is a global conversation that is always there to be had. It has vastly taken over person to person conversations but it has also enhanced it, by allowing us to have our face to face conversations in several different ways through Apps and to be honest I really think this is fantastic!

However, these advancements have opened up a whole new careers sector of ‘Digital Influencers’, a new role that is not just about having a job, it’s a lifestyle and a way of expression, doing what you love and sharing it with others.

So what is a ‘Digital Influencer’?

For me it is someone who exists across multiple platforms and through sharing their thoughts, skills, lifestyle, likes, dislikes and discoveries with a dash of personality have carefully nurtured an online following of people, who are genuinely interested in what they have to offer or live to criticise their being!

So how has this simple thought sharing activity grown so much that it is now a sought after career?

Recent findings from the Sermo Digital Influencer Index, shows us that bloggers/influencers have extended their reach and influence by creating a multi-platform presence in a global, female dominated “Industry” – yes it think it has grown so much that it can now be referred to as its own industry!

The research also showed that because of access to these other platforms, blog readership figures are falling and Instagram is leading the way because it is the one platform that allows users to be visually appealing and is a somewhat compact version of Facebook and Twitter with a higher rate of engagement. Another interesting finding was that Digital Influencers were now creating multilingual content to achieve global status and inherit more followers – smart!

Many Digital Influencers have built a solid and lucrative business from doing what they love and showing people who they are.

Much of their business includes brand collaborations, affiliation sales, charging for posts or mentions and making appearances to name a few! This has worked quite well for some of Ireland’s Digital Influencers and Sermo paid recognition to Ireland’s Top 10 with one particular influencer making the Global Top 16, Suzanne Jackson of SoSueMe. (see below for full list)

zanne Jackson - SoSueMe

The PR world is very much aware of the Digital Influencer world and many are now staple contacts in all PR agency press databases.

Here are some of our top Digital Influencers:

  • Suzanne Jackson – So Sue Me
  • Pippa O’Connor – pippa.ie
  • Joanne Larby – The Make Up Fairy
  • Lisa Jordan- Just Jordan
  • James Butler – Jus de James
  • Marissa Carter – Coco Brown
  • Grace Mongey – Faces by Grace
  • Rosie Connelly – Hearts Heels and Handbags

Sermo Digital Influencer Index

Top 10 – Ireland

  • So Sue Me – Suzanne Jackson
  • Pippa – Pippa O’Connor
  • Chloe Boucher
  • Anouska  – Anouska Proetta Brandon
  • Thunder & Threads – Leanne Woodfull

 

  • Erika Fox – Retro Flame
  • My Name is Vogue – Vogue Williams
  • James Patrice – James Butler
  • Penny and Polaroids – Nuala Gorham
  • Ciara Doherty – Ciara Doherty 

and some rising Stars..

  • Lauren Bejaoui
  • The Daily S’elf – Nadia el Ferdaoussi
  • Catherine Poulain

What’s your passion, what are you obsessed about…is it time to start influencing?

Arlene Foy, Fuzion PR, Marketing Graphic Design, DublinArlene

Arlene Foy is a valuable part of the Fuzion PR team in our Dublin office.

Offset 2016 and ones boy’s obsession with design

April 18, 2016 by

Offset 2016

If you know me, then great… if not, here are a few starter points:

This post is like me, it requires a bit of work. You’ll have to click links. You’ll have to forgive my overuse of exclamation marks, parentheses and the Oxford comma. And possible bad language that I wouldn’t even dream of using in the company of my mother, or even more, your mother. There may be mentions of testicles (all relevant). And finally, like a goldfish needs water, I need design.

Some people watch football. Others collect stamps. Some people go train-spotting.

Me? I look at design.

It started in 1990, when Mr Nott, my art teacher recognised that I was pretty rubbish at art, but I knew vaguely how to construct things into an order that conveyed a logical sense of information. I could tell a visual story. And he showed me some work that wasn’t art, but was artistic. It was creative, it was design.

From here I figured out what I needed to do to get into college and onto a design course (mostly fail all my Pre’s in the pursuit of the perfect portfolio of 18 year old rubbish art samples that showed the slightest glimmer of hope), and over the course of many years, of different directions, of false starts, and hard, hard work, I made it!

I graduated with a degree in design, and I got a job. But since the early 90’s I’ve watched television with an eye for fonts, I’ve read newspapers with more of an eye on the layouts than the stories, and I’ve bought countless books for the covers, never ever opening them or reading the content.  

But the thing about design is – or at least was – that it was largely something that you read about in Creative Review, or Eye, and marvel at. Then the Internet happened (yes, I am that old) and a community of discussion & sharing grew where we could discover things that we’d read about them, and see more, see similar and learn more. But there was a disconnect.

What could you do with that sort of lust from a distance?

Offset 2

Offset

I don’t remember my first Offset. I just remember being mind-blown by talent, passion and determination. But I remember being in the same room as some of the people who inspired me to create, to learn, to try and try harder. I remember that sense of astonishment that someone on a stage in front of me was the person who designed something that I’d known for years and wanted to know more about.

Remember your first concert? – it’s a bit like that.  

And 5 years later, it’s all there again. that sense of bewildering, confusing, heartbreaking brilliance, where someone describes the experiences of their professional journey and the highs and lows of being a creative.

Looking back at my notes from this year, I sat through 21 hours over three days of talks by my peers, and here is a small selection of those who, as a friend of mine so eloquently described as “not so much having lit a fire inside me, more created an inferno” of wanting this more, and more, and more.

Shred of Decency

Rothco, one of Ireland’s foremost advertising agencies spoke about their structure of gangs – a less Marketing-Speak term for ‘teams’. But despite the BS, they shared their process (anyone can bring anything to any department at any time), and the creative freedom that failing and mistakes bring. And their genuine elation of being part of the defining moment that the Yes campaign helped bring to a New Ireland last year, through their involvement in their Shred of Decency campaign (see more about it here: https://rothco.ie/rothco-daintree/ or here: https://vimeo.com/124607988)

Also, their honesty in bringing a stick and a football and combining that with the incorrect use of a bus companies logo and just how on the edge of fresh underpants they all were while presenting was refreshing (this is the result: https://twitter.com/NetworkNoel )

20 euro note

Robert Ballagh told us how he sold his bass to Ireland’s first black man, and started painting, ‘cos “He thought he could”, and my admiration for him, and his talent multiplied by a huge degree. There’s a piece of his work on display in Cork’s Crawford Art Gallery – go and see it, and sure if you have ever held the last issued £20 punt note with Daniel O’Connell on it, then you’ve handled a masterpiece. 

Mr. Bingo

Closing the first day was the unstoppable Mr. Bingo. A force in modern post social-media dynamics, and a vocabulary coarser than even mine, he was a master class in rejecting the approach that everyone else follows and carving a path that others couldn’t dream of.

Go to his website and click on the link about him working for free. You may know him from his hair portraits (http://www.mr-bingo.org.uk/index.php?/latest/hair-portraits/ ) but what you really should know about him is his wonderful Hate Mail project, and the insanely brilliant kick-starter project that he ran to fund the book of Hate Mail.

Click here at your peril!

Day two started well, the Assemble Studio of architects/creatives/disruptives who explained how, well, if you want to do something, then do it. They made me think of space (not the thing with worm-holes and Wookies in it, but the immediate area that surrounds each and everyone of us) and how we accept what is “our” space, and how we use it.

And then the day went batshit crazy!!

Jonathan Barnbrook

Piranha Bar, Jonathan Barnbrook and GMunk arrived on stage, one after another to literally shake the bejesus out of us.

Suffice to say this, Piranha Bar’s new film “Doom Newt” looks on fire, and their approach to doing what they want, because that’s why, reinforced so much of my own thinking. Barnbrook has had the enviable position of being the late David Bowie’s graphic designer.

His work on ★ was an eye opening 40 minute talk of working with a genius. Plus his work on the brilliant Adbusters from the 90’s was phenomenal. And then there was GMunk. I’d seen a bunch of his work over the past few years, not knowing who had done it.

At this point of the day I was pretty tired, but he bounded onto the stage, and it was like a missile going off in a fireworks factory, in about 50 minutes, blasting us through his ‘8 Pearls of Wisdom’. Click here for a slightly older version of this talk. I will never do him justice so take a long lunch and watch all 68 minutes of this, I promise that you’ll clap at your screen at the end.

The motion control projection mapping in was utterly incredible (it’s called ‘The Box’ and it’s at 28.28 in the link above), and the work on the Windows 10 and Adobe Brands is jaw dropping.

Una Burke

Sunday was wrapped up beautifully by the Studio Dunbar people, talking about (amongst other things) the misappropriation of their work for the Dutch Police, Una Burke (image above – Big Shout Out to the LSAD graduates! High Five!) spoke about how fortunate (its not luck, she’s bust her chops to get where she is) she’s been in the fashion industry.

Ok, there’s been a bit of luck but also that research is a key part of any project and how it influences your decisions and end goals.

mcBess

mcBess, a French illustrator brought a wonderfully cynical sense of humour to his talk, complete with highly inspirational quotes (“I like to draw” mcBess, 2009,”) and some great illustrations to illuminate his quotes

So what did I learn?

..so much. but I’ll try to wrap it up like this:

  1. Fail, but learn from your failings.
  2. Collaborate. More often than not someone else may bring something to the table that shakes things up for the best.
  3. Be brave. Take your hands out of your pockets, and run through nettles. People will admire you.
  4. Check your testicles. Check any outsourced work for testicles. And grow some testicles. Three different speakers mentioned testicles, and in more ways that you can imagine, this may have been the most important lesson for all of us to take away.
  5. Reference, catalogue, credit.
  6. Always try to reinvent yourself. Stay fresh.
  7. I need to design.

Bonus learning: Gifs. No matter how much we are told, it’s impossible to pronounce it Jifs. Even if 2016 was the year that gifs were in every presentation.  

Phew…see you next year

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads our creative Graphic Design Department in Fuzion with offices in Cork and Dublin, Ireland 


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