CSR – Starting from the ground up

February 1, 2016 by

Unless you were hiding under a rock in late January, you probably spotted details of a heart-warming story about how a “mystery” Cork bus driver helped a little old lady, making her day… and that of lots of people who heard the “heroic” tale.

In case you missed it, here’s a snapshot of the Facebook post that brought this little act of kindness to light…

Kind bus driver

Thanks to Clara’s post, news of this good deed spread around Cork and the entire country (and the world!) quickly… as you can see from the screengrab above, this number escalated and the post on Bus Éireann’s Facebook page has now been liked almost 100,000 times. The bus driver was quickly identified online by his sister and sister-in-law as William Harris.

Now I’m sure when William took just a minute out of his day to help his passenger it didn’t cross his mind again… after all this was just a genuine act of human kindness that I’d like to think any of us could have, and would have done.

Unfortunately though you don’t come across “William” on every bus journey, or train journey, or restaurant visit you make. But if I was “William’s” employer, I would certainly encourage all my staff to take a leaf out of his book – it’s nice to be nice, and it doesn’t cost a thing. A big message is that CSR doesn’t always require budgets!

Working in PR we see companies strive for Best Practice when it comes to Corporate Social Responsibility (CSR), but really if you think about it, it starts at grassroots level and is so simple. Once the foundations are in place and people buy into the idea, everything will fall into place. I’ve worked with so many clients over the years who have implemented simple, yet very effective, CSR initiatives and activities that genuinely make the staff feel good but also make a real difference.

Remember to do the little things, for one day you will look back and realise they were the big things!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing who have offices in Dublin and Cork, Ireland

Deirdre Waldron – Madam President is Fuelling Ambition for Professional Women in Ireland

January 19, 2016 by

 

Deirdre Waldron President Network Ireland

Fuzion are very proud to announce that our Managing Partner, Deirdre Waldron has just taken over as National President of Network Ireland.

Deirdre has been involved with the organisation for many years and in that time she has held roles including PRO of the Cork Branch, President of the Cork Branch, PRO of the Network Ireland and as of 16th January 2016 she is officially Madam President!

She has very ambitious plans for the organisation, which she has outlined in her “Fuelling Ambition” manifesto and for anyone who knows Deirdre all of this will be realised!

Network Ireland

In Deirdre’s own words..

2016 for me is going to be a very big year as I take over as National President of Network Ireland, one of the largest organisations representing professional women from all walks of life.

It’s a big year for me as I lead the organisation through a re-brand, expansion plans and some very exciting and high profile events and activities, partnering with some of Ireland’s biggest and best public and private organisations, culminating in our national conference returning to Cork City in September 2016.

Through my engagement with Network Ireland since 2008 I have connected with some amazing people and made many great friendships and am proud and excited about my new role and responsibilities.

One of the first tasks for 2016, was picking a strong theme for my year, that will resonate with our very diverse national membership and professional women from every walk of life in Ireland.

The theme I have chosen is “Fuelling Ambition” and it’s really a strong “call to action” for me as President, for our National Executive, our Branches, for all our members and I hope for all of the women in business we engage with in 2016.

I believe as professional women, we need to become far more ambitious for ourselves, to challenge ourselves and each other so that we can fulfill our untapped potential. We bring so much to the table and this is starting to be recognised, but we have a role to play to make sure that our voices are heard loud and clear in our businesses, organisations, in our regions and nationally.

As a national organisation in 2016 I want Network Ireland to be more ambitious. We are a strong organisation with eight regional branches and a membership of over 500 of the most tenacious, talented and creative professional women from all sectors. We have the unique opportunity to be the voice for professional women in Ireland supporting and encouraging each other as we develop our careers and businesses.

In 2016, my wish would be for all professional women to forget about glass ceilings and focus on fuelling our ambitions collectively and as individuals – taking us through every glass ceiling that we think is in our way.   

There has never been a better time to be a professional woman.

Finally culture is changing and slowly but surely the powers that be are recognising that women at the decision making tables makes for better business. And if any proof was needed, a recent global study showed that boards with over 30% female representation faired much better through the recession than boards with fewer or no female representation. Network Ireland is determined to play its part in ensuring that we fuel the ambition of professional women so they can fulfil their potential and we can increase representation.    

As an organisation, Network Ireland gets valuable support from organisations such as Enterprise Ireland and the Local Enterprise Offices. They recognise the role that women have to play and are very proactive in helping women achieve their full potential.

We have also received support from other organisations such as AIB, European Parliament Information Office and the Local Enterprise Offices and many others who want to bring more women to the decision making tables in our region and nationally.

I’d love it if every single person reading this would ask themselves – how can they fuel their own ambition?

Don’t wait for something good to happen – you can make it happen for yourself, in your career or in your business. This can be done by connecting with like minded individuals so that you can encourage and support each other and we do so much of this for women through Network Ireland, through our regional and national events and our ongoing engagement with each other on social media.

There is also a strong learning dimension with Network Ireland as we carefully choose topics of interest and experts from their respective fields to speak and participate in our range of events during the year. We always make sure that there is a big social side to what we do as a relaxed and fun atmosphere can be the best way to network!    

So this year, let us all help each other to fuel our ambitions, drive on in our careers and in our businesses – so by this time next year we can all say we have had a great year because we achieved what we wanted to achieve and of course, we had fun in the process.

Deirdre Waldron - Fuzion PRWell said Deirdre … Network Ireland and all of the professional women that are represented throughout the country are lucky to have you!

Deirdre Waldron is a Managing Partner with Fuzion PR, Marketing and Design who have offices in Dublin and Cork, Ireland

 

Greg’s 5 Priorities for Dublin Chamber #GoGreg

January 14, 2016 by

Greg Canty - Fuzion Marketing & PR, Dublin and Cork

As we are doing a lot of work in Dublin and getting more and more involved with Dublin Chamber of Commerce (Greg co-chairs the Business Owners Network that meets every second Friday) Greg decided he would take the next step and try to get even more involved.

He has decided to run for Dublin Chamber Council which would give him and us the opportunity of influencing how the Chamber is run and trying to shape the strategy and direction that it takes about key issues.

While he believes that Dublin Chamber is doing a really good job he feels that it could do even more..

We have taken an extract from his “campaign literature” where he has outlined his pitch including his Top 5 priorities – In his words:

My Pitch!

No 1 – Passionate about Entrepreneurship

I am passionate about start-ups, business ownership and the SME sector and believe that Dublin Chamber should become a natural hub for all activity in this area. I don’t believe this is the case at the moment.

Dublin Chamber was founded by business owners and we should strive to get back to a scenario whereby successful business owners of all sizes are proactive members driving, supporting and encouraging enterprise in Dublin. We need their voices, influence and expertise to start shining through.

Successful entrepreneurs are asked to speak at Dublin Chamber events – we need them as proactive  members!

For my part I have had my own businesses since the age of 13!

No 2- Influence

I believe that Dublin Chamber should have a much bigger voice and influence in how our city and country is run. I hope with more involvement and through my own expertise I can start to support Chamber in communicating our messages even stronger through more use of traditional and digital media.

Also I believe my communications experience and my insights from working closely with some politicians and other key influencers could be of benefit here.

No 3- Fresh Perspective from the ‘Not so shy’ Cork boy!

I admit it, I’m not from Dublin!

While some might hold this against me as being a negative I feel it is a real positive. I operate a business in both Dublin and Cork, spending my time equally between both locations. I believe I offer a unique fresh perspective as a result, which could benefit the Chamber.

No 4 – Destination Branding Insights

I was recently part of the Destination Branding team that created a Brand book for the Cork region with a focus on attracting Irish and foreign direct investment.

The learnings from this process could be quite valuable to Dublin Chamber.

No 5 – Fun

My last point is a very serious one!

While there is serious business to be done I do believe we need to have a much bigger element of fun to the networking and the business of Chamber. In my view the best networking is done in a relaxed atmosphere and when people are enjoying themselves. I always try my best to achieve this and for anyone who attends my Business Owners Network sessions I chair once a month, I hope this is witnessed.

To give you a taste of the fun we have check out the incredible rendition of “White Christmas” that the Business Owners Network managed in December on YouTube!  

For these reasons I am asking the Dublin Chamber members who would like a fresh, challenging and different voice for Dublin Chamber Council to consider me when voting opens on the 18th January.

I am also asking members to also consider voting for David Lafferty, an accountant who runs his own practice and someone who is busy flying the flag for the SME’s and business owners. He is an active member of the Business Owners Network and has worked on the Budget Task Force with the Chamber.

…Well said Greg!

We don’t think he is the worst and from time to time he does come up with the odd good idea so we would ask Dublin Chamber members to support his campaign!

#GoGreg !!

Greg Canty - Dublin Chamber

Deadline 21st January – Register your lobbying activity

January 12, 2016 by

Lobbying

There’s nothing like a deadline to inspire action!

Maybe it’s the former journalist in me but I work best when to a deadline so I am quite partial to working against the clock (I accept this is both a strength of mine but also an annoyance for those who know and work with me!).

The first submissions for the lobbying register are due on January 21st so I’ve been working on behalf of Fuzion to compile our own submissions of activity on behalf of clients.

I’ve also been dealing with our various clients in relation to how and whether they are involved in lobbying and if there’s an onus on them to submit their own reports. (It’s comforting to see I’m not the only one who works on a ‘needs must’ basis.)

The clients range from charity to childcare, legal to education and each of their queries, knowledge and attitudes to the register is different – some have registered as a ‘ticking the box’ exercise, another wants to leverage it for brand awareness, another was unsure as to whether they may be exempt from the register while a fourth client has an interesting scenario whereby Government officials engaged and approached them in relation to their service. What do they do?

It’s interesting to see how clients from across completely different sectors have had to engage in lobbying activity.

This new Regulation of Lobbying Act and the register will shine a light on lobbying – who is engaging in it, with whom and for what purposes.

Fuzion is among those who will submit a return detailing, on behalf of clients, what public officials we have contacted, the subject matter and the intended result of this communication. January 21st, will be our first of three returns that we will file this year.

My advice to each of our relevant clients is to register and to ensure that their submissions are complete and transparent. Of course there is a period of grace of one year to allow the legislation to bed down which means that no penalties will be incurred but our advice is to start as you mean to go on.

You should also know your obligations in relation to the Lobbying Act and if unsure, it would be prudent to register and submit reports relating to activity.

The reputational effect and consequences of not filing – having to answer questions by the media and officials as to why certain correspondence was not logged, is a high price to pay for innocence.

Register now ..

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey

Check out another great post by Aoibhinn “The Changing face of lobbying

Aoibhinn Twomey is a Senior Account Director with Fuzion PR & Marketing which has offices in Dublin and Cork, Ireland

Winning is all about Mindset

November 30, 2015 by

Change Your Mindset Concept

Not only am I part of the Fuzion team I am also a self confessed GAA obsessed Kerryman who has been exiled in Cork since 2008!

My background prior to joining Fuzion was in the Fitness and Leisure industry. Though my career pathway has changed radically I still maintain a deep rooted interest in the area of Strength and Conditioning and helping athletes realise their potential.

Having played both hurling and football I was always conscious of the ways and methods of the numerous coaches and trainers I encountered along the way.  I always wondered why we trained the way we did and what was the reasoning behind the often wild and wacky routines that were endured rather than enjoyed.

Ultimately success bypassed teams I played with more often than not though.

And so 2015 began with my first opportunity to train an adult team and mould and lead a group of players to their perceived promised land. My approach was very much along the lines of how business leaders take a concept, develop it, lead a team of people each with the common aim of achieving success and growth.

Dungourney GAA County Final winners

In leading a team to win a county title for the first time in 106 long years I followed these guiding principles to create the platform for our success.

  1. Dare to believe and you will achieve

“The person who gets the farthest is generally the one who is willing to do and dare. The ‘sure-thing’ boat never gets far from shore.”
Dale Carnegie

There should never be a time in your life when you’re not attempting something impossible. It is the impossible dream that stretches your imagination and shows you what you can become.

Get out of your comfort zone and stretch yourself.  Stretch the amount of work you do, stretch your expectations, and stretch your imagination no matter how outlandish your thoughts may seem.

  1. Embrace past failures

If you want to succeed, you need to fail.  No one succeeds with just a handful of failures. You need to fail, and fail, and fail again.  Failure is the path to success and it is through failure that the pathway to success becomes clear and you learn how to succeed.

  1. Use Your Will

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”

–Vincent T. Lombardi

Another word for “will” is “desire.”  To succeed you must desire to succeed more than you desire anything else.  Successful people aren’t stronger than others, and they aren’t necessarily anymore intelligent than others, but they have a burning desire to see their goal realised.  Motivation will only come from desire. Don’t try to motivate yourself if the desire is missing!

  1. You need Determination and Commitment

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”

–Mario Andretti

You must have the determination and commitment to latch on to your goal and refuse to let go.  Desire, determination and commitment will put you in the position to achieve your goal.

  1. Excellence is Required

“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.”

–Charles Kendall Adams

Are you striving for excellence in everything you do? Your preparation, your work, your lifestyle, your training and learning, and your relationships all demand excellence.

With every action you undertake ask yourself the question ‘Is it excellent’? To be the best you must be the best that you can be and be ‘excellent’. In addition perfect practice makes practice perfect in your quest for excellence.

  1. Vision is Necessary

To succeed, you must immerse yourself in being successful. Visualise winning at every given opportunity. Only through clear visualisation will you create the desire and belief to make success a reality.

  1. Go To Success

“Success doesn’t come to you, you go to it.”

–Marva Collins

Success won’t fall out of the sky and land at your feet; you have to go after it.  You have to hunt it down. You have to want it more than anything else and you have to work, work and work some more.  Go towards your goal and leave no stone unturned on your journey to success. Believe that you will win and that winning breeds success.

As the year 2015 comes to an end the journey that commenced last November has one final stop in this magical year.

We have achieved our goal of winning a county title but next Sunday sees a group of very special players vie for a Munster Junior A Hurling Championship. They dared to believe and displayed a will to go towards their goal and are now on the cusp achieving a success that didn’t seem possible just twelve months ago.

Dare to believe and you just might end up winning a most unexpected prize!

Dave FitzmauriceDave Fitzmaurice

Dave Fitzmaurice is a social media consultant with Fuzion – Social Media Consultancy and the proud coach of Dungourney GAA Junior Hurling team

Who are you calling Mickey Mouse?

November 27, 2015 by

Mickey Mouse

Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse

Imagine she hands you her brochure. You look at it and smile and say “Ye are a Mickey Mouse outfit

Imagine she asks you to check their website for more information. You look and say to her “Sorry, ye are Mickey Mouse

He pulls up in his van and hops out after travelling to meet you and you say “Ye are a bit too Mickey Mouse for me

You visit their showrooms and the enthusiastic sales person bounces over and asks if she can assist you in any way. “No thanks, you are Mickey Mouse” you reply

Did you receive our presentation they ask. “Sorry, but ye are too Mickey Mouse for us

Can you imagine being that rude to anyone?

How could anyone say such a thing and while I have come across plenty of rudeness in my time you just wouldn’t hear anyone saying something quite so blunt and I guess, hurtful.

However the truth is we do actually say these things the whole time except (unless we have an odd condition) we say them quietly to ourselves. Literally the second we see something we process it and if it is cheap and unprofessional looking we immediately dismiss it as being “Mickey Mouse“.

We can quickly get into an argument that says “looks aren’t everything” and the point will be made that professional looking material is no guarantee of quality and professionalism. Furthermore, isn’t the proof in the eating as the popular saying goes?

All of this is true but from my experience anything that has come across as “Mickey Mouse” has rarely pleasantly surprised me and has never ended up being successful with one big exception!

Walt Disney with Mickey MouseThat is Mickey Mouse himself who was created by Walt Disney in 1928 who knew a thing or two about creating fantastic brands.

If you are serious about what you are doing then don’t let your branding make you look Mickey Mouse!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

 

Blogging and PR – Top Tips

November 25, 2015 by

Blogging and PR

I was recently asked to speak at one of the National Blogging conferences that was held in Cork.

As a blogger myself (www.thebeautydial.com) and a PR account Manager at Fuzion I was asked to speak about PR and Blogging and how they are linked.

I first started out with how bloggers can use PR to grow their own blogs. PR is such a fantastic way to build your reputation, create awareness and create a loyal following.

Top Tips for getting your blog out there through PR

  1. Capture your story by “looking the part” (your branding/layouts etc)
  2. Identify your target market
  3. Never waste a good media opportunity/news story – timely topical posts
  4. Seek out profile pieces in media – pitch your expertise
  5. Be proactive & engage on Social Media – don’t wait for them to find you!
  6. Attend Networking/Blogger events
  7. Mix and interact with other key influencers (including other bloggers)
  8. Guest Blog on other blogs and ask for people to guest blog on yours

I then moved on to the best practices when working with PR Companies.

There are hundreds of bloggers around now and more and more are popping up each day. Many of those who are new to blogging don’t know where to begin, so I explained (having been on both sides of the fence) the best practice for bloggers when engaging or working with PR Companies.

Top Tips for Bloggers working with PR Companies

Create a Media Kit – which should contain:

  • An overview of your blog including your target audience etc.
  • The stats/demographics on your Blog (Be honest!)
  • Blog Achievements
  • Brand Affiliations
  • Social Media usernames
  • Sample Blog Posts/ Adverts
  • Photos, Logos etc.
  • Testimonials
  • Contact Details

Blogger reviews

  • Give honest & timely reviews
  • Promote via social media outlets
  • Disclose all sponsored blog posts

Responding to press releases

  • Ensure relevance to your Blog audience
  • You don’t need to respond to all
  • Don’t be rude, build relationships

I hope this helps and feel free to contact me with any questions at edelc@fuzion.ie.

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

But what if someone says something wrong?

November 5, 2015 by

old way

I was in the middle of a social media training session with the senior team of a client and Mick, who was one of the elder statesmen in the group asked a question.

This brand new world is a scary place for Mick who has been doing his own thing in his own way for a long time and now that day has come. The company believe that they are missing out by not fully embracing technologies that might deliver them business and LinkedIn is the platform they chose for me to run a training session for them.

I’m guessing that Mick and probably some of the other guys have been hoping that this day wouldn’t come but eventually it has arrived and I was the ‘scary monster‘ who was standing up at the top of the room talking about this dreaded LinkedIn, the thing that they feared could possibly render all of their skills, crafted over many years out of date and useless.

His body language, disguised with a little bit of humour screamed “I am choking, please let me out of here!“.

He sat there during the session saying very little.

At the beginning of these sessions I spend a lot of time with the team figuring out what ‘stories‘ they want to tell about their organisation.

We are an experienced team, we have our own R&D department, our technology is ahead of everything else in the marketplace, how the company came about is very compelling, we work with some of the biggest companies, we are successful, we are expanding, there is a genuine 24/7 service and the culture is very strong.”

This is a company you would want to do business with.

We explored how we could communicate some of these things on an ongoing basis with a combination of blog posts, published posts, company and personal status updates on LinkedIn.

I always stress that you must be clear what your objectives are and the messages that you want to communicate. I talk about developing a ‘message board‘ that is built into the organisation social media strategy for the company and this should be shared with all team members to ensure they understand what the content guidelines are.

Out of the blue Mick popped up with a question: “But what if someone says something wrong?“.

I think he had accepted that it was time to face his fear and now he threw out his real fear that in ways has been fuelled by media reports about damage that has been done to organisations by stupid things being posted by people working there.

What could we possibly do to prevent that from happening?

Ironically he made this comment right in the middle of that part of the training where I am setting the content guidelines with the team.

On the phone, chats with team members, meetings with clients, conversations at conferences… we all have the potential to say something stupid or damaging but we are trained and trusted to do our jobs and represent the places we work for properly.

Social media is no different and you do have to trust your teams but you must give them clear guidelines and explain what is expected of them.

Unfortunately those ‘stupid’ mistakes happen when this is not done and when someone inexperienced (typically when someone is “good” on Facebook) and lacking in knowledge about the organisation is given free reign to post for the organisation. It can also happen when an outside agency is appointed to post on behalf of the company without proper briefing and controls.

Mick, you are right but we will make sure this won’t happen here!

p.s. Mick knows his customers and his organisation better than anyone and will fly once he loses his fear.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork, Ireland

 

 

Manners maketh the business woman!

November 3, 2015 by

Thanks you

When did you last send someone a ‘thank you’ card?

I, for one, can’t remember my last time sending one and I’d forgotten what a lovely surprise it is to receive such a card until this morning.

But before I continue, I must confess – I’m a real stickler for manners!

As the world of business and technology develops, some may no longer value manners or feel they should be applied, but I disagree. Business, just like life is essentially a set of relationships – be that between your clients or your colleagues or your employer – manners have never been so important.

While I will always work hard on my clients’ accounts, even the smallest thank you from a client really brightens up my day.

Here at Fuzion, each of our clients has different needs and unique campaigns, and we always do our best to go above and beyond to make sure all of our clients are happy campers. Working in PR is fast paced and lots of fun, but you still get your tired days!

This rainy morning started out as one of those days for me but was swiftly turned around by a ‘thank you’ card in the post from the client whose event I’d worked on last week. This event had been really fun to work on, with lots of interesting speakers and guests, so receiving such a lovely card was a great bonus.

After the Jazz Festival and a busy week here in Cork, this little surprise could not have arrived at a better time. The sender is a real lady, and put lots of work into the event herself, so it meant so much to me that she took time out of her busy schedule to send me a handwritten card.

Already, this was a nice account to work on, but something as small as a ‘thank you’ card is key to building up a great relationship in business. The afterglow of such a thoughtful gesture has a powerful ripple effect and encourages one to take the same approach to others in their workplace.

Manners really maketh the woman!

As the business environment gets more competitive and technology based, there is sometimes an absence of the old fashioned approach to manners. Let’s bring it back!

A mannerly interaction is a win-win situation for everyone and is far more beneficial than the ‘dog eat dog’ attitude that sometimes creeps into the workplace. After all, good manners cost nothing but the rewards can be great as they can make a big difference to a person’s day.

Never miss an opportunity to improve someone’s day and .. now I must to go and buy some ‘thank you’ cards!!

Daisy HIggins, FuzionDaisy Higgins

Daisy Higgins is a PR Account Executive with Fuzion PR, Marketing and Graphic Design who have offices in Dublin and Cork, Ireland

The end of the Golden Era of Social Media?

October 15, 2015 by

Jack Dorsey - twitter

Will we look back at this time and talk fondly of the ‘golden era’ of social media….?

I write this as we have just heard that Twitter have announced that they are laying off up to 336 people, 8% of their workforce. When the most beneficial of all the social media platforms has reached this point it makes you wonder.

Like every other business they must make money!

Roll forward just 5 years. Will we be saying..

“It was an innocent time when for free we all opened personal accounts on Facebook, we connected with friends, shared and uploaded our pictures. It was pure, we were able to communicate and voice our opinions without interference.

Businesses jumped in and opened accounts for free and publicised their wares.

It was really enjoyable and effective with all of us being able to see content that we wanted to.

Mark Zuckerberg - Facebook

Unfortunately it all changed when it became big business (like every other business they had to make money!) and now it is just like a huge advertising platform, which no one bothers using any more because we stopped seeing the content that we wanted.

And what about Twitter …We had such fun opening accounts for free and following who we wanted and them in turn following us and interacting as much as we wanted.

Eventually they wanted all of our personal details for advertising purposes and business accounts became different to personal accounts.

Of course the ‘free ride‘ had to finish at some point – we were naive to think it could continue the way it was.

Looking back, considering all of the benefits I enjoyed I think I would have been quite happy to pay a subscription instead of seeing it ruined the way it has been.

It’s a pity it’s gone.

Do you remember when LinkedIn was free and you could connect and post content until the cows came home, all for free!

It’s ironic that it’s half as effective now as it was when it was free!

As for Instagram ..we had great fun posting fab photos and interacting and now unfortunately its full of adverts and corporates posting commercial pics that make our skin crawl!

As for things like Foursquare, Google+Snapchat, Pinterest and Periscope …. we used them all for about 6 months and then we got bored.

As for social media taking over from newspapers and traditional media – what were we thinking?

Did we really want a world where no one was paying journalists to investigate, where great writers and columnists could not make a living, so they stopped … Crazy!

It did seem like this would happen for a while because we stupidly thought that we could get everything for free – when did that ever make sense?

Inevitably Apple, Microsoft and Google have mopped up everything online and the lesson that there is no such thing as a ‘free lunch‘ has come true.”

I miss those days and wish I could ‘tweet’ again one last time.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork


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