Show your brands personality just like ASOS did!

May 13, 2019 by

Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger.

The lady, who was wearing a dress from ASOS, was told by the male who she was messaging that the dress was awful and that she should shop somewhere decent!!

He then told her to grow up before politely signing off, “Thanks. Hope this helps.

 

Girl in ASOS dress on Twitter

 

Following this unpleasant remark, she decided to upload the conversation along with the picture of her wearing the so called “awful dress” to Twitter.

The Tweet, which has racked up over 100k likes and 9k RT’s, caught the attention of ASOS who decided to do something really great.

ASOS uploaded the photo of the lady wearing their dress to their website and in my opinion, she showcased the dress even better.

ASOS received a great deal of applause for uploading the photo to their website, showing their support for a more than likely loyal customer, who I can only imagine got a great boost from seeing her image featured on their website.

 

 

ASOS featuring customer pic

The situation, which was turned from a negative into a positive by ASOS, is a great example of a brand showcasing their personality and engaging with its customers.

In doing this, ASOS demonstrated their loyalty for their customers, while showing a caring but also fun side to the brand. With online trolling at an all-time high, along with the pressures of looking perfect on social media, ASOS really did a great job with this personal touch.

For all businesses, it’s good to show the personality behind your brand. Whether it’s supporting your customers like ASOS did, or showing the team behind the brand online, you increase trust with your customers leading to much better engagement.

Well done ASOS!

Saidhbh

Saidhbh Sweeney is a PR Account Manager with Fuzion Communications: PR, Marketing and Graphic Design, with offices in Dublin and Cork, Ireland

Is the future of social media to not be on social media?

April 17, 2019 by

Lush Cosmetics

Is the future of social media to not be on social media? 

That seems to be the viewpoint of Lush UK at the moment.

Out of nowhere, they announced recently that they would be shutting down their social media platforms and communicating with their customers through live chat on their website, email and over the phone.

Their reasoning behind it is due to all the algorithm changes from the various social media platforms making it harder for their content to be viewed by their audience.

As we all know, Facebook wants your advertising money and due to this organic posts (those with no advertising budget) don’t reach as many people as they would have previously by a huge margin.

So clearly Lush just reached the end of their digital marketing tether and gave up…. Or did they?

Lush UK may be closing down their social media operations but the main Lush accounts are not.

The @LushCosmetics Instagram account has 4.4 million followers, a huge difference from the now-defunct @Lush account with only 571 thousand followers.

Basically this is an experiment whereby they’re not risking losing their core audience but want to see if their direct communications with customers will benefit them in the long run.

We all know that the end goal of all communications is reaching your audience and achieving ‘that’ objective, which in their case is sales, and if the only way people can contact them is via their website, they’re already close to the bottom of the funnel and that bit closer to making a purchase.

By Lush encouraging their followers to communicate with them via their website, they’re effectively cutting out the middle-man.

One of the main reasons we encourage our clients to use social media is so that they can much better control their messaging and it also gives them a unique opportunity to demonstrate the personality of the brand or organisation and tell their story in a unique, authentic voice.

This is not just interacting with customers, but also “listening” to what they’re saying.

Jeff Bezos, CEO of Amazon is quoted as saying, “Your brand is what other people say about you when you’re not in the room”, and this is always something I will refer back to with clients.

Telling your story online, being able to converse “socially” and being able to respond to negative or positive comments will help to build the brand and hopefully build trust and a much better connection with your customers (as long as you get it right, of course!).

Social media is one of the many powerful communication tools offering you a special way of telling your story and by removing yourself from these platforms, will you hurt your brand in the long run?

Let’s see how is plays out for Lush?

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy and Training team at Fuzion Communications who provide our services from offices in Dublin and Cork, Ireland

 

 

Daffodil Day and the Importance of Giving….

March 25, 2019 by

Daffodil Day

Daffodil Day is an important day on the calendar for the Irish Cancer Society as it is their biggest fundraiser of the year, which takes place every March 22nd.

Every year millions of euro is raised through the efforts of communities coming together to raise funds (and not forget, raising awareness) to provide those suffering with free advice and support and for life-saving cancer research.

Around the country workplaces, groups and individuals come together in fundraising efforts for this meaningful cause.

On that day, last week the sense of community was rife on the streets of Cork as stalls of Daffodil Day representatives lined each corner, greeting each new donation with a smile of sincere thanks and a beautiful bouquet of spring daffodils.

Daffodil Day resonates in particular for me and for many as it offers hope to those suffering with a potential a break-through that could be made.

In the Fuzion office we rallied together and collected our contributions, which were kindly matched by Dee and Greg – raising a nice sum of money, which we know will go directly to a fantastic cause.

The act of giving sparks joy and we should all be more conscious of giving; whether it’s to a worthy charitable cause, helping out a friend in need, giving thanks to a client or colleague, or being more giving with our time – it all makes a difference – and that is a feeling that you can not obtain from “getting”.

We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill

Suzanne

Suzanne Meade is an Account Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

When losing can actually be winning !!

March 22, 2019 by

Nelson Mandela - Winning and Learning

A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:

  • Initial briefing
  • Background research
  • Brainstorming ideas and approaches
  • Writing the plan
  • Getting it ready visually
  • Rehearsing the pitch
  • Presenting the plan to the prospect

This one was really big and our ambitious team decided to go for it and they dug very deep spending days and nights working on the plan until the day came to present.

A big challenge here is that this work must happen alongside the normal client work, which helps to keep the lights on after all!

Apparently of the five agencies that were invited to pitch, two had withdrawn from the process and we were one of three who were remaining.

Our guys made their presentation, which they felt went really well so their confidence levels were up and then the anxious waiting and very painful period begins.

A strange thing happens when these prospects come to you – at the beginning it is a simple case of ‘will we or won’t we‘ and other than the possibility of a new client there is no emotional investment at this time.

At the point of presenting when you have poured heart and soul as well as bucket loads of time you are totally invested in the result with a huge emotional investment in the result.

The news came though via a very polite call from the prospect…

We didn’t win, we came a close second!!

We were the personal choice of the person who called us but someone more senior voted for another service provider, a mammoth of the consulting world.

While this was a disappointing loss in particular for those in the core team who worked on it, I explained to them genuinely that I believed it was really a win.

Nelson Mandela made a famous quote: “I never lose, I either win or I learn

Taking Mandela’s inspirational quote we did learn but we also won – our team had a chance to demonstrate two of our Core Values, they were Ambitious and they were Brave, they had the opportunity to showcase the deep expertise in our team and they had the joy of working closely together, even when there was a good chance the odds were stacked against us.

On our Fuzion Friday (we go for lunch every Friday with the team) we toasted our Dig Deepers, our true winners!

Bravely onto the next big challenge…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

International Women’s Day…Bigger and Better Than Ever

March 8, 2019 by

Theresa Malkiel

I am a huge fan of International Women’s Day.

I love that us females have our very own day on March 8th every year to celebrate women just as they are, their achievements and contributions, and I’m delighted to witness this special day getting bigger and better every year across the world.

For what seemed to me to be a relatively new day in the calendar, it turns out that International Women’s Day is anything but, having originally believed to have started in 1909 in New York as part of the trade union movement, by a woman called Theresa Malkiel, a Russian born, American labour activist, suffragist and educator.

However, International Women’s Day as we know it today essentially took off in 1975 when the United Nations began celebrating the day on March 8th as part of International Women’s Year.

Personally, I have only in the last few years come to recognise the importance of IWD as a day to champion women’s rights and female empowerment.

It is a wonderful thought that all over the globe there are events and celebrations taking place, and every country has their own special traditions to mark it. In several countries such as Russia, China and Italy IWD is now a national holiday, while in Japan International Women’s Day is gradually turning into a full month of celebrations.

In Ireland, we have our own things going on and plenty of them too.

In the week or so leading up to IWD events are taking place all over the country from inspirational panel talks with powerhouse female CEO’s and media personalities to the hosting of coffee mornings. It appears that this year many women across Ireland have taken it on themselves to organise their own IWD events in their offices or at home, while others might mark the day by meeting their friends for dinner and clinking their glasses in celebration.

I marked IWD this year by attending an event held by ‘Women on Air’, a wonderful organisation with the aim of getting more females on radio, television and panels as experts in their own field.

As I listened to former Political Correspondent for RTE, Martina Fitzgerald discuss her own career and thinking back on a talk I attended in Twitter headquarters last week with Dr. Ciara Kelly, the key theme I am taking away with me from IWD this year is resilience.

Listening to these two women talk openly about continuously falling over, then managing to pull themselves together and get back up even when they really didn’t feel like it was inspirational and is something many of us women can relate to.

The overall theme for this year’s International Women’s Day is #BalanceForBetter but I’m sticking with my own theme of resilience, and if I fall down that’s okay because I’ll try my best to pull myself back up!

Michelle

Michelle Lynch is a PR Account Manager in the Dublin office of Fuzion Communications, a full service agency offering Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

A salute to some very special women on International Women’s Day

March 8, 2019 by

International Women's DayOver the course of the last year, our curly haired one, Greg Canty has been really busy with the Fuzion Win Happy podcast and it has featured some incredible, powerful women from all walks of life.

The episodes with these inspirational women are very revealing and you can clearly see a pattern whereby early life experiences has clearly shaped them and driven them on in special ways.

If you get a chance you might take the time and listen and learn directly from this special group.

Fuzion Win Happy Podcast - Social Media Series

All of these podcasts can be accessed from the usual Apps and Spotify but they can also be listened to directly by clicking on the links provided below:

Gillian Keating

First up was Gillian Keating, who as well as being a successful commercial law solicitor (now with RDJ), was President of Cork Chamber and has been busy “Cracking the Diversity Code” with her work as part of the huge iWish movement, which is making huge strides in opening up STEM for young women.

Listen to Gillian

 

Deirdre Waldron

No series would be complete without our very own Deirdre who started off life working hard as part of the family business. She started Fuzion as a small business in Tralee and now it is an award winning agency with offices in Dublin and Cork and doing great work with large and small clients. She became the President of Network for Women in Business and launched their Fuelling Ambition roadshows, encouraging women to reach higher and higher.

We love her “Chicken Maryland” story about her dad!

Listen to Deirdre

 

Lilla Vargen

Sometimes circumstances can drive you on and this beautiful, superstar singer songwriter from Northern Ireland has the most fascinating tales from her youth and she will admit that her obvious talents had to be coaxed out of her by those around her who knew the talent that was lurking inside. Was this an “Accidental journey” or was it her destiny?

Listen to Lilla

 

Eleanor O’Kelly Lynch

How do you end up being the brightest, cheeriest and most positive person in the room when you have the colossal task of minding a very sick, totally dependant child 24/7. We learnt a lot from this episode “Staying bright in a dark world” with Eleanor O’Kelly Lynch from Golden Apple Training.

Listen to Eleanor

 

Mary McCarthy

The very passionate art lover, Mary McCarthy is a Cork treasure. She has had a fascinating career that thankfully saw her joining the Crawford Art Gallery last year as Director. Already we are seeing sweeping changes as the doors of this fantastic facility have been thrown wide open to fire up art passions in everyone. “Art and Culture and the huge role it plays in our society”

Listen to Mary

 

Catherine Moroney

Catherine, Head of Business Banking with AIB has a fascinating story including being told at one point that she had just six weeks to live! Her dad dragged her with him on his visits to building sites when she was young……maybe it triggered an interest in business? “Connecting heart and head – a self declared conehead”

Listen to Catherine

 

Margot Slattery

Margot who has the huge job of being Country Manager of Sodexo shared her idyllic stories of life on a farm in Bruff in Limerick and her inspirational grandmother who was widowed at a very early age and ran a farm by herself. Margot reminds us that we should all “remember where we came from” and she proudly waves a flag for the LGBT community in Ireland.

Listen to Margot

 

Deirdre Garvey

Deirdre Garvey, CEO of The Wheel does some inspirational work assisting non-profits each day as she leads this powerful organisation. This engineer suddenly found herself working in a charity in Ireland, which led her on a journey to leading The Wheel “18 Years behind The Wheel”.

Listen to Deirdre

 

Denise Fitzgerald

How can a career in banking suddenly change to working for a children’s charity – maybe experiencing the difference such a charity can make on a hospital visit! “Making a huge difference with the CEO of Temple Street Foundation”

Listen to Denise

 

Kay O’Connell

Unfortunately, Kay O’Connell the founder of the famous Cork fishmongers is not here to tell us her story, but her son, the famous Pat O’Connell talks lovingly about his best friend and his powerhouse mother “My Mother, the Mother-in-Law and the Queen”

Listen to Pat

 

Deirdre Mortell

Why make a difference in one organisation when you can make a difference in many? Deirdre Mortell, CEO of The Social Innovation Fund does huge work every day matching corporate donors with deserving causes and helps them to make the most of these funds and supports. Deirdre has a great outlook about being really busy “Headaches should be headaches for a great reason!”

Listen to Deirdre

 

Caroline O’Driscoll

Caroline is the Chairperson of IT@Cork, working hard to promote Cork as a region for IT and she is also one of the co-founders of iWish, the huge movement, which is making huge strides in opening up STEM for young women.

Listen to Caroline

 

Annemarie Collins

When Greg met Annemarie, to say he was blown away is a huge understatement. This powerhouse of a young woman came from the Traveller community in Navan and she was determined to have a life just like her school friends including college and beyond. She earned a scholarship in Trinity and she now works with the East Cork Traveller Project. “Plotting her own course with the help of the EIL Explore Programme”

Listen to Annmarie

 

Mary McKenna

When people stopped travelling to the United States after 9/11 Mary, CEO of Tour America diversified. When the wheels fell off the economy in Ireland putting half the travel agents out of business, Mary stayed brave and positive, invested in marketing and grew her business. When she nearly died after being rolled over by a jeep she stayed calm and made a miraculous recovery. “The Ultimate Survivor”.

Listen to Mary

 

Sister Bride Given

The fascinating story of Sister Bride who reigns from Listowel, who navigated a career at a time of huge change for everyone working in religious orders. “The changing life of a nun and the story of Nano Nagle”

Listen to Sister Bride

 

Ann Canty

Greg couldn’t resist but capture the story of his mum who was obsessed about America and moved to New York for six year in 1957, at an exciting time of change “A New York Adventure – A young Irish couple get married and emigrate”

Listen to Ann

 

Siobhan O’Donoghue

She left school after being bullied in West Clare, she stood up for chickens in the family farm and she stood up for patients while working as a nurse. She worked tirelessly for travellers in Limerick and for migrants rights in Dublin and then founded Uplift to help other people to fight for their worthy causes.

Listen to Siobhan

We hope you get a chance to listen to some of these episodes featuring many inspirational women and we would like to take this opportunity to salute all of the other inspirational women out there!

Harpy International Women’s Day!!

Fuzion Communications are a full service agency providing Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Career Guidance Counsellors should try #WINHAPPY

February 25, 2019 by

Left or right

It was reported last week on Valentine’s Day by the Higher Education Authority that a number of Irish third-level courses have up to 80% drop-out rates.

The fact that there is a worrying percentage of students failing to complete their course naturally raises questions of student decision-making, and the level of advice and guidance they may be accessing in making informed decisions on their futures. The issue of the quality of career guidance in schools is suggested as a potential significant factor in this process.

This brought me back to when I was choosing my subjects for my Leaving Cert.

I met with my guidance counsellor in school and told her proudly I was going to be a journalist. I was expecting a response of “what a creative and exciting career, young Miss Jordan- go for it. Do what makes you happy.

Instead I was met a condescending answer of needing to follow a more “structured” and “safe” career path. “Study science and business studies for your leaving Cert, Miss Jordan,” she told me, “make sure you can get a job after college, work isn’t’ supposed to be exciting Miss Jordan. It is a job.”

My 15 year old self left that office deflated and picked subjects that were “safe, reliable and structured” for my Leaving Certificate. I then followed the same path by choosing to study Economics and Politics for my degree.

I am very much a case study of someone who is right-brained. If my creative muscles are not stretched or challenged it actually affects my mental health.

You can imagine how much I loved studying Economics!!

I thought college was supposed to be the time when young minds are challenged to question how the world works, and figure out how to make it better. Economics does that for many, it did not do it for me. While I did not drop out of college, it was certainly a struggle at times.

When I finished my degree I decided to pursue my 15-year-old self’s dream.

I would be a reporter. And I was. I worked for local newspapers in the west before moving to the “Big Smoke” to work for national titles.

I then discovered just how creative PR and communications can be, and worked for a number of International Aid organisations.

The experience gave me the opportunity to report on the biggest international crises of the past five years.

I reported on Ebola, as it happened, from West Africa. I travelled to the Syrian border, Jordan and Turkey to report on the Syria and refugee crises.  

I met with girls who had been abducted by Boko Haram in Nigeria, and I travelled to famine-stricken and war-torn South Sudan to tell the stories of displaced families.

Ciara Jordan

I think my fifteen year old self would be proud. I’m not so sure about the career guidance counsellor. There was very little about my career that was “safe and structured”.

When I met Greg and Deirdre, the principals of Fuzion Communications, where I recently joined as Account Director, they told me about their #WinHappy philosophy.

Here is that philosophy in a nutshell: work should not be something you dread, it should be something you are proud of. When you go home on Friday, you should feel like you have done something that was challenging and made you happy. Work might be hard, and it won’t always be plain sailing but you have still done worthwhile work.

It was like Fuzion was talking to my 15 year old self!

Perhaps the #WinHappy philosophy should be shared with Guidance Counsellors nationwide?

Perhaps then we would see a decrease in drop-out figures, along with an unprecedented rise in job satisfaction.

Ciara Jordan - Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications, a full service agency who provide Marketing, PR and Graphic Design Services from offices in Dublin and Cork, Ireland.

Note re image above: Ciara, reporting from an observation and Interim Care Centre (OICC) in Sierra Leon, where children who have been affected by Ebola, or who have come into contact with somebody with Ebola were observed and cared for.

 

10 things you didn’t know about Emer Healy!

February 13, 2019 by

Emer HealyOne of the fantastic things that we do in Fuzion is provide internship opportunities to young, intelligent, enthusiastic professionals who wish to explore a career in our fast moving, ever changing industry.

Meet the very lovely Emer Healy, who is with us in our Cork office!

Describe yourself in 5 words?
Friendly, cheerful, optimistic, organised and motivated.

Your favourite holiday destination?
Probably anywhere around Spain. Although Spain is a generic holiday destination, I have made some great memories there, from family holidays in Malaga to living in Bilbao during my year abroad. Spain definitely has a special place in my heart!

What is the quote you live by?
Everything happens for a reason” I’m a firm believer in what’s for you won’t pass you.

What is your favourite album?
Tame Impala – Currents.

Cats or dogs?
Dogs 100%. I have two dogs at the moment, Spike and Bear, and I am embarrassingly obsessed with them. Spike is a Pug and Bear is a miniature Yorkie.

If you could have any superpower what would it be?
Teleportation, I hate waiting in traffic and I can be quite lazy sometimes so this superpower would be perfect for me!

The best advice you were ever given?
Treat people how you would want to be treated“. I think what goes around comes around and it’s nice to be nice!

What was your favourite book of 2018?
Everything I Know About Love” by Dolly Alderton. I rarely laugh out loud while reading but this book was an exception. It is genuinely hilarious as well as being utterly heartbreaking. An absolute must-read from me! Dolly also has a weekly pop-culture/ news Podcast called ‘The High Low’ that I love.

What was your first ever job?
I worked as a Sales Assistant in River Island as a Christmas temp. Working here helped me to develop my love of fashion and I then continued to work in different clothes shops for the following four years while I was in college.

What part of your job do you love the most?
Definitely the variety of this position. I love having the opportunity to work on different projects with different people. As an intern I’m given the opportunity to jump in and help my colleagues with anything I can when they are under pressure. I love this part of the job as it’s such a great learning experience!

Why I’m doing an Internship (Bonus question!)
I’m doing an internship so I can learn as much as I can about the communications industry. I am so happy to be able to do an Internship with Fuzion as it’s a company that really encourages their team to grow and it offers as many learning opportunities as possible.

I believe that this is the perfect place for me to start my career in communications and I am excited for what the future will bring.

Emer

Emer Healy is an intern with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

Positive Vibes Only…

February 8, 2019 by

The INternStarting a new job can be daunting, especially as an intern!

You are at the bottom of the food chain, or so they say, but here, that is most certainly NOT the case.

First week. New faces. New names. Is there anything more frightening? (Well apart from snakes and spiders and birds – weird, I know!).

From the moment I walked in the door, I’ve never had a warmer welcome. Greeted by a beautiful, smiling face, I already feel like part of the team.

The first thing I was told was that Fuzion is ONE BIG TEAM.

Even though there are two offices at two different ends of the country, Dublin and Cork, “How is this going to work? Cork is so far away” were the first thoughts that popped into my head.

However, this thought was quickly wiped away when I received a call from EVERYONE in the Cork office. Yes, I most certainly feel like part of this team (well family) now.

How lovely would it be if every company treated their employees this way? Wouldn’t we all be so much happier in our jobs and happier in ourselves for that matter?

Our work is acknowledged on a regular basis- and honestly, there is nothing nicer than to hear that you’re doing a great job!

You feel valued.

When you are valued and appreciated, it automatically reflects in the work that you do, and when this is acknowledged, there honestly is no better feeling!

Having colleagues who are so passionate about what they do, really drives and motivates you to grow and learn so much more, as an individual and as part of the team.

Even though I am (technically) bottom of the food chain here, I do not feel that way at all.

Being treated as an equal, I believe, is the most important thing about having a successful team and having that special bond, that not a lot of companies have.

So here’s to all of the positive vibes only!

Abigail 

Abigail Shaw is a PR Intern with Fuzion Communications who have offices in Dublin and Cork, Ireland

Nightclubbing and the end of Google+

February 4, 2019 by

Google+ is dead

So…Google have thrown their hat at their social media platform, Google+, which they launched in June 2011.

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content

It was clear that the search engine giant wanted a piece of the emerging social media action and they threw all of their expertise, intelligence, resources and weight behind their new platform.

They were able to leverage their colossal Gmail database and gently nudge users onto the platform.

The core idea was “circles” and you could create these unique circles and invite your contacts to join them and you had personal accounts and separate accounts for your business pages. We were all going to have incredibly engaging discussions in our circles, because isn’t that how the world works after all?

For a short while it did seem to have momentum, and every day you would receive a multitude of invitations to connect with other users – with the usual Fear Of Missing Out (FOMO) we were all clicking, joining and posting and busy trying to figure out how we could leverage this new thing for our personal and business communications.

For starters it was never very “cool”, it never seemed to be enjoyable, it was clunky and it required effort and wasn’t really solving a problem that the other platforms couldn’t.

From a business point of view the advice was, you had to be on the platform to maximise your ranking on Google – that stick was definitely one worthy of paying attention to, but even that idea didn’t gain momentum.

In Fuzion, we have been providing social media courses since 2000 on the main platforms including Facebook, Twitter, LinkedIn and more recently Instagram – not once in that time were we ever asked to run a course on Google+.

If ever asked by a client about the platform, I would advise them to get their activity on the others right first and then get around to Google+ …it never happened.

The conclusion might be that social media was too saturated at this point and Google+ was just too late, but this argument doesn’t hold up when you consider Instagram was launched in 2010 and Snapchat in 2011.

Why did Google+ not work out?

Saturday Night Fever

My Nightclub theory!

Facebook was the new nightclub when it was launched – the cool crew went there, because they were cool, they loved being the first to try out the new place but soon the non-cool crew followed suit and even worse, Aunty Joan and Uncle Bill turned up and tried their moves on the dance floor.

The cool gang moved to club ‘Twitter’ and they had this to themselves but…. guess who followed them there eventually?

Then Instagram was cool and it loved your photos but….guess who showed up, Aunty Joan and Uncle Bill!!

Snapchat was ultra cool and ultra young and the functionality was totally loose and wild and posts disappeared after a while…what??!!

Poor Mark Zuckerberg of Facebook who had just spent some of his fortune on Instagram to try to win the cool kids back, realised that the young gang had already moved to the zany Snapchat.

Instead of sulking about the waste of money, he gambled big and just ripped off (even if you could would you just become an unashamed  copycat?) all of the functionality of Snapchat and he bolted it onto Instagram. He did this just in time as Instagram still had a large number of users and before there were mass defections from the platform, it gave them a new, fresh reason for staying with it and after all they had lots of followers already, so it was easier than starting again.

Why not the Google+ nightclub?

So…in the middle of all these nightclubs opening why didn’t Google+ work? I’m sure many heads in Google are scratching about this one!

The people who try something new are the innovators, the leap froggers, they are curious and they explore, those with a thirst for a new experience, something that says something about who they are.

With Google+, they came through the door on opening night, they danced, they tried the cocktails and they even invited their friends but discovered really quickly that it wasn’t very different, they heard all of those tunes before, it wasn’t very cool and to be honest it was a little bit boring!

Will we ever see another social media platform? I definitely think so as there are always the innovators who are thirsty for something new.

Does a giant like Google have the people and culture to be able to produce an innovative social media platform that will be so radically different that people will flock to it?

Would they dare to try again?

Let’s see….

Greg

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

 


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