Posts Tagged ‘Digital Marketing’

No better time to learn a new skill – no excuses!

June 18, 2020

Podcasting

We always say to ourselves, “Oh, I don’t have time for that”, “I am too busy”, but we can all honestly say that over the last few months we all have had much more time on our hands. Even those of us who are working from home, we do not have the commute to the office, so that itself is time saving.

I have always loved technology and being a curious person, loved knowing how new gadgets and equipment work, so when I was asked by Greg if I was interested in helping him to edit his many podcasts, of course I said I would be delighted to.

I have listened to the #WinHappy podcasts for a while now, even before I commenced working with Fuzion and I was always impressed how great the quality of them was and ignorantly I didn’t realise that there were many hours of editing these behind the scenes prior to the finished polished product!

The software we use is Adobe Audition 2020. I have never used any type of voice editing software before and I have found it fascinating looking at the different sound waves on screen and that they transcribed to sound. Editing my first hour long podcast took me almost an entire day. Thankfully since my first podcast edit that time has drastically reduced as I get more used to the software.

Another learning when you listen closely is how many times all of use  “emmmms”, “aaaaaas”, “likes” and “you knows” in our normal conversations!

I spend time removing many of these to ensure the conversation flows smoothly, which in turn will give you that finished polished product. I have even become much more conscious of myself when speaking as it has made me realise, we all sneak these words into our sentences in every conversation, a strange habit in my opinion.

The few that I have edited these past few weeks have been with different people from different walks of life and very different businesses. Each conversation makes you feel that you are in the room with the speakers. After each one you genuinely feel you know them so much more than you did before listening to the podcast.

When I see these people and their businesses on various social media platforms, I have a sense of pride knowing that I helped to get their chats with Greg out to the public domain.

These are some of our recent episodes (they are all great but if you have the time check out 11 Year old MC Tiny..he is a ticket!):

Tales from the top floor and much more with singer songwriter Jack O’Rourke

 

Talking Food Glorious Food with food writer and activist, Joe McNamee

 

Early Communications is Queen and Transparency is King – A pan European review of communications by experts during the Covid crisis

 

The unique role of social media throughout the COVID19 crisis

 

Helping the vulnerable as well as Sales and Leadership with Ian Hannon of Activate Training

 

Legal issues arising from Covid19 and much more with Robert Bourke, Partner in Charge with HOMS Assist

 

11 Year Old Rapper, MC Tiny says he nearly had a “meltdown” the first time he entered The Kabin

 

There is no hurling on the ditch with Paula Cogan, President of Cork Chamber

 

“When you let the light in, it makes all the difference” says the positive Gina Murphy of Hugo’s Restaurant as she prepares to reopen

 

I always thought to learn a new skill like this that you would have to be technically trained but alas that is not the case – you just need someone who is happy to show you the ropes!

That is something for me that stands out with Fuzion from any company I worked with in the past, Greg and Dee are very open to the entire team always learning new skills and not just the role you were hired for.

So, for those of you who have ever thought about learning a new skill but thought you couldn’t, wouldn’t or merely thought there was no time – there are no excuses, even for an elder lemon like me….!

Or even better, if you wanted to chat to us about being a guest or even us producing a show for your business feel free to contact me olivia@fuzion.ie or Greg greg@fuzion.ie .

Olivia 

Olivia Trought is the Office Manager with Fuzion Communications, a full service agency providing Marketing, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork.

 

Instagram – Reactions and new features during COVID19

April 28, 2020

Instagram Innovation

Have you noticed an uptake in live videos across social media?

With all our constant Zooming, Housepartying and Skyping, everyone is getting much more comfortable communicating through video.

Any time you log into Instagram you’re pretty much guaranteed to see at least one business account, celebrity or influencer broadcasting live to their followers. This is a great time to reach a captive audience especially as activity on the social media platforms has increased.

Instagram has now added the ability for users to watch live videos from desktop, which is a huge move for them considering how they’ve stuck to ‘mobile-only‘ features the last couple of years. The really useful aspect to viewing Instagram live videos on desktop is that now businesses will have a URL to cross-promote on their other social platforms to boost viewership of their live video.

Instagram have now added more tools as stickers on Stories to help businesses during these times, including gift cards, food orders, fundraisers and challenges. These will allow businesses that have been impacted by limited availability or shutdowns to continue to generate income at this time.

Businesses can share a new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.”

The gift card function is a great option for all businesses to build on their brand loyalty and encourage engagement with their customers.

The food order stickers run through third-party delivery businesses such as Deliveroo & Uber Eats, which can be very useful for those food businesses already using those services.

Challenges are another fun sticker Instagram has introduced recently to keep up with all the engagement around real-life challenges happening between their users. Using this sticker allows you to browse the other challenges that are currently popular on the app and also to tag the friends you want to challenge.

It can be useful for businesses to use this function if they have a fundraising challenge they want to promote amongst their followers.

The social media platforms continue to innovate and stay up to date and relevant by their ability to respond to customers requirements, trends and changing circumstances – Instagram have done well here with their latest innovations.

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

Life in Lockdown – the bad and the very good?

April 27, 2020

Car Parade - Saint Patrick Day 2020

What a strange situation we all find ourselves in.

We are all used to getting up, taking the kids to school, going to work, having the kids collected from school and then head home from work, make dinner, supervise homework…this has been our way of life for many years.

We all wondered, well, I know I did, what would it be like to work from home?

My husband does it regularly and does so with ease – little did we expect for this decision to be forced upon us, with some people thriving and others not so much.

I for one, must admit that I do very much enjoy the social interaction and before the COVID19 lockdown was introduced, when we were all initially advised on March 12th to just be cautious, only travel if you need to go to work etc, I did continue to head to work, albeit in the office on my own. I did still enjoy heading out to work in the morning.

When lockdown was introduced, that is when I had to realise that I could not travel out and needed to heed the advice and stay home, that’s when it started to feel real for me. It was going to be a long few weeks but that’s what needed to be done.

I must say I thought I would have found it hard and yes, the weekends are tough as there are hours that need filling, but overall it’s been great spending unexpected time at home with my family. We have enjoyed spending every meal together, which I know might be the norm for some, but as a busy household that just didn’t always happen.

We are now going for our daily walks, chatting more in the evenings and overall spending much more quality time together. My younger daughter who is a Junior Cert student was initially angry that the exams had been cancelled, but on reflection is enjoying the time away from the books.

My older daughter, who is studying for college exams is coming around to the fact that these are now to be done online, this is unprecedented but is accepting that is the best option at this time. She likes exercising, and we always encourage it as parents and she wouldn’t have done an outdoor 5km run previously, but just this week she completed one for charity!

I know that wouldn’t have happened unless it was on the treadmill in the college gym. Speaking of treadmills, my boss mentioned at the start of all this, that now is an opportunity for us all to step off that treadmill that we are all on, each and every one of us are rushing around and this needs to stop.

I am so grateful to work with a company that are so passionate about their employees and make it their priority to check in with us each and every day, either on Google Meet or via Zoom.

In terms of interacting with each other, the communication tools that were the norm were Facebook, Instagram, Twitter, Snapchat and lately TikTok, which is how my older daughter communicated. My younger daughter thankfully isn’t on social media, but they sent hand written letters to their friends this past week, something they have never done and even questioned the price of a stamp – €1 for a stamp, they were shocked, so this for me was a very welcome change!

In 2018 I set up a local private group Facebook page for the village I live in and it had been slowly gathering traction but recently it has gained many followers and with all that has been happening it has been a great information platform for the community.

On St. Patrick’s Day, I put a call out at 1pm to have a car parade around the village (population of under 1000) and at the suggested meeting time of 4pm.

100 vehicles turned up, including sports cars, old cars and even tractors, whilst everyone staying in their vehicles and practising social distancing. The feedback from parents was exceptional in that the kids loved it, we drove around their estates, beeping the horns, waving to neighbours and that sense of community spirit was really special and something we will always remember.

Another initiative the Facebook page was really useful for was when I asked for local volunteers amid this pandemic. There are elderly and vulnerable people living in our village and I was aware that they may need help and again I was inundated with volunteers who are all currently on standby, should they be needed.

Last week I asked for families if they were interested in book swapping as some parents were saying that their kids were bored at home as every book in every room had been read over and over and once again, so many came out and dropped off books in the suggested location, all sanitized and ready for delighted kids to collect. Just one online platform facilitating us to help in our local community.

So what I would like to finish with is, yes, this is not something we all thought would happen, there are family members we miss dearly, but in the meantime let’s all embrace it, this time will pass. It’s only a “pause” and we will not get this down time again.

Stay home and stay safe.

Olivia 

Olivia Trought is the Office Manager with Fuzion Communications, a full service agency providing Marketing, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork.

HR – When the chips are down what kind of employer are you?

April 26, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

LinkedIn – Group Hug!! (Are you joining groups?)

April 1, 2020

LinkedIn Groups - Social Media Training

From my experience most LinkedIn users are not using the very useful ‘Groups‘ facility on the platform.

For your industry or your business community there is more than likely a group set up with like minded individuals who have already joined.

These could provide you with the opportunity to interact with like minded people, discuss topical issues, solve problems, demonstrate your expertise, get information or these could easily help you to identify useful connections for your business or organisation.

If you do a search right now…Dublin Chamber, Cork Chamber. UCD Alumni, Marketing professionals, Hospitality professionals in Ireland – you are likely to find a group that matches your search.

Groups will have a filter process for members depending on how they have been created – you will need to request to join or be invited to join by an existing member and an administrator somewhere will decide whether to let you in or not.

If it is a group for a membership organisation it is very likely that they will not grant you access unless you are a member.

When you create a group you have a number of options including:

  • Name and description
  • Industry types (up to 3)
  • Stated rules for the group (how members should use and behave within the group)
  • Whether the group is visible or not: you could for example make it a “closed” group for your organisation so it won’t appear on searches
  • If you allow existing members to invite others to join
  • Approval setting for posts within the group.

New Feature: Messaging

The functionality is always changing so how you can use them is always changing. For example LinkedIn have just now given members within groups the ability to send a message to other members, without being connected to them (and without having the paid version of the platform).

These messages will come into you just like a normal message on LinkedIn.

So…look for a group today that could work for you and your business, click that ‘Join’ button and off you go!

Or…maybe you could be the one to create that group?

What are you waiting for?!!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

 

 

 

An Innocent Rebrand?

March 18, 2020

Innocent’s social media team is back at it again, with their genius PR stunts.

After their ‘Pancake Tuesday‘ craze encouraging the public to use their lemon and lime sparkling drink rather than lemon on their pancakes, Innocent have hit us with a branding stunt. In terms of social media engagement and key messaging innocent hits the nail on the head with this stunt.

Innocent rebranding

Posting on their social media platforms, the juice brand announced new shiny labels for their smoothies, claiming the drinks are now boosted with even more vitamins than before. What looked like packaging created from WordArt, followers were left rather confused about their new, unoriginal designs.

As the online community often does, individuals quickly became critical of the new packaging, pointing out obvious errors.

Between the misuse of upper and lower case letters and simple spelling mistakes, not to mention the use of the comic sans font, the new labels were a complete disaster.

However, Innocent used the increased engagement to their advantage. Responding to one commenter ‘We wanted a fun font with a lot of energy. It might not be for everyone, but we think it really packs a punch, like the extra vitamins in our drinks.’ They were promoting their key messaging in their replies.

As more opinions flowed in, Innocent continued to announce more rebrands and new labels, exaggerating the comments they had received. When one individual said there weren’t enough pictures on the labels, Innocent came back with packaging with only pictures. Several joked that there wasn’t enough comic sans so Innocent went full throttle with the font and so on.

Innocent rebranding

Innocent re-branded a total of 12 times within 24 hours, with each rebrand as ridiculous as the next. 

While Innocent’s designs continued to receive a bashing, followers were delighted their opinions were being considered. The social media team continued to respond to their audience and made fun of the rebrand in the process mentioning over and over that their smoothies contained more vitamins, again reiterating their key messaging.

The stunt was completely genius! 

Some LinkedIn followers also copped on to their clever strategy “Looking at their Twitter, the Innocent team are responding to the hate with even more terrible designs, generating even more engagement. They know people love a moan and are quick to share their dislike so well played, as always innocent drinks! Great way to showcase the brand and flavours and get people talking!

Both rebranding and PR stunts can be risky business and are often open to backlash however, Innocent executed this stunt perfectly using the wit and satire, they are typically known for as well as running a clever experiment that showed them how people felt about their brand!

Niamh 

Niamh Lawlor is an Account Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

How Innocent was the ‘Conker’ publicity stunt?

November 11, 2019

Innocent Conkers

The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wrong can save the reputation of the brand.

Running a very satirical social media narrative, Innocent have a habit of coming up with some “fake news” or stunt products such as ‘100% bits orange juice’ and ‘Marmite Smoothies’, however their autumn themed drink didn’t have the same success.

Innocent came up with the idea to poke fun at dairy free products by creating ‘Conker Milk’. They quickly received backlash as horse chestnuts are poisonous and could seriously harm those who consume them. Although they disclaimed they used edible chestnuts rather than horse chestnuts, people still didn’t really get the stunt.

They responded quickly announcing on Twitter their intentions for a clever advertisement and how it didn’t go to plan, tweeting ‘‘Hello everyone. Yesterday we made a mistake. Now we’re trying to put things right. Long story short: PLEASE DO NOT EAT OR MILK CONKERS

People forgave the brand rather quickly, responding lightly to their blunder, asking whether they should take the conkers out of the oven or if they should use acorns instead.

Innocent turned it into a campaign, urging people not to consume Conkers!

‘CONKERS. Don’t eat or milk them. In fact, avoid them at all costs, creating videos on how Conker Milk isn’t real and posting a fake campaign poster by the ‘Conkervatives’.

They made their message very clear. Innocent’s witty responses to their mistake and reiteration to not eat conkers, resulted in greater publicity than they previously imagined. This gave the brand the opportunity to shed light onto their very real and edible nut-based milk products.

Publicity stunts can be great to get people talking, to draw attention and create news but when they go wrong it’s crucial to handle it effectively. The results of a publicity stunt can be unpredictable so it’s important to take calculated risks every step of the way.

At Fuzion we love to push boundaries and be brave, and have done some stunts to create awareness of taboo subjects such as this Maxi Zoo stunt from their #ScoopThePoop campaign. However we always do a risk assessment (promise!!) before a stunt and we plan for the unexpected.

Innocent’s transparency and ability to make light of a situation, overshadowed their lack of thought and research behind the faux product. While their slip could have been detrimental, the bursting personality of their social media team saved the brands blushes and reputation.

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

 

3 Ways LinkedIn Learning can help your career

October 21, 2019

LinkedIn Learning

LinkedIn Learning is the ‘new thing’ in terms of building professional skills.

After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest online educational platforms that nobody seems to know about.

From business to creative to technology, the website has over 15,000 courses available to help individuals build their personal knowledge and professional skills.

Here’s 3 ways in which this learning solution can help your career:

1.Learn New Skills

LinkedIn Learning is a great tool for upskilling as it has an extensive library of videos that can help you in all areas of business and technology. 

The platform customises your experience by making recommendations based on your interests, skills and job role. It also showcases trending, most liked and newly released videos. 

Providing you with a course description, information on the instructor and some courses offer a preview option to give more insight into the course before you fully invest in it.

LinkedIn focuses hugely on skills and helps highlight the essential skills that you may be missing. From tutorials on the latest software updates to tips on personal development, LinkedIn Learning covers all areas to ensure success in your career, including a feature which allows you to set weekly goals and track progression.

2. Looks Good For Employers. 

LinkedIn Learning is perfect for those on the job hunt or looking to further their career.

These courses offer the opportunity to earn a badge or certificate at the end of it, which is great for your LinkedIn profile or CV.

While it’s technically not third party recognised and does not have the same credibility as a third level degree or an educational institution’s certificate, Employers will love the fact that you are eager to learn and are taking the initiative to improve your skill set.

This will also eliminate ‘imposter syndrome’ that most people feel when starting a new job as you’ll already have a knowledge or at least some insight into the industry or role you’ll be working in. 

3. More positive work environment. 

In a 2018 study by Talent Works International, there was a 31% higher productivity rate by employees who are happy. Confidence and Innovation has also been proven higher in happier employees. 

LinkedIn Learning includes videos that offer advice on workplace practices, ethics, improving industrial relations and resolving conflicts. By offering solutions to problems in the workplace or how you deal with them LinkedIn Learning can help create a more positive work environment and happier employees. 

This platform will offer you the tools that will help you use your time effectively, more healthily and ensure you carry out your work in the best way possible, whether you are looking to develop in your current job role or for the job you want, LinkedIn Learning has endless videos and courses available to assist you in your career.

Happy learning!

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

September 2019 Social Media Update!

October 3, 2019

As part of our work with clients we closely watch those social media trends to identify any shifts, any interesting developments and any opportunities that they might provide for our clients.

Some of the things that we have noticed recently could be of interest to you:

Facebook

Facebook has officially begun rolling out hiding likes on the platform in Australia.

It’s working similarly to the Instagram change where only the user can see how many likes their post has received and other users will just see the general “liked by Mary and others”.

It will be interesting to see how much of a difference this will make on Facebook compared to Instagram, where likes were the main unit of currency. I haven’t noticed a huge jump or drop in engagement once this change came through on Instagram and it doesn’t seem to be slowing down the influencer economy.

Companies that want to work with influencers are just engaging with the influencer and asking them for their stats directly. This can only be a change for the positive if it stops people judging themselves purely on the number of likes they get online.

Creator Studio

Who needs third-party scheduling tools when you can use Facebook’s Creator Studio?

The Creator Studio has all the tools you need to post, schedule and analyse your results for Facebook & Instagram. Creator Studio works well for Instagram because the main pain with Instagram was that you could only post from mobile unless you were using a third-party tool like Hootsuite or Buffer.

Now you can post & schedule posts directly from your desktop! This is currently only set up for posts to the feed and IGTV but hopefully, they’ll include an option for Stories soon enough.

Instagram “Positivity”

For more Instagram positive news, they’re launching a new policy that will restrict posts related to weight loss products and cosmetic surgery to users under the age of 18.

The updated policy is part of Instagram’s work to make the platform “a positive place for everyone” and to “reduce the pressure that people can sometimes feel as a result of social media.”

Users such as the Kardashians have previously been condemned for promoting weight loss products to their young audiences, this will ensure that their posts are monitored more closely and will be removed if reported for going against these guidelines. 

Pinterest

Pinterest is still plugging away and getting more relevant by the day.

Pinterest is now up to 300 million monthly active users, a 30% increase on a year ago. Due to the fact that Pinterest links back to websites easily, it’s a very relevant platform for any e-commerce, retail, household, interiors, food or tourism businesses. You may not consider Pinterest to be a key platform for your promotions, but research from Pinterest shows that its audience diversity and usage is expanding. The other great argument for using it is that there is a good chance that your competitors will not be very active on it.

That’s all from us folks for the moment, I hope you found this useful,

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

It’s all about integration!

September 4, 2019

Donald Draper

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland


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