Archive for the ‘Irish Economy’ Category

Brexit – Keep calm and plan

May 8, 2017

Prepare for Brexit - Enterprise Ireland

The uncertainty, implications, and fallout from Brexit was the topic for debate at an Enterprise Ireland event that I went along to this week.

As a country so heavily dependent on exporting to the UK, Brexit represents the most significant economic challenge facing Ireland and one which we are advised to plan for without really knowing what the fallout will be.

While we can only speculate, Enterprise Ireland have rolled-out a dedicated roadshow, specific grant and an online tool to encourage businesses to plan and prepare so that anything other than a hard Brexit is somewhat of a bonus, dare I say it.

The UK will continue to be a key market for businesses in Ireland and the advice for companies in preparation for Brexit is to be as lean and innovative as possible.

Like all challenges, Brexit presents an opportunity for businesses to re-evaluate their markets, products, risks and operations to hone their business contingency plans to build resilience, which is never a bad thing, is it?

A well-thought-out business plan will be crucial for responding to change which is why an investment of time and resources will be vital.

Enterprise Ireland has launched a really clever Brexit SME Scorecard – a planning tool for Irish exporters to the UK designed to assess business readiness for Brexit as well as a Be Prepared Grant to help to financially support and encourage businesses to research, prepare and focus on the elements of their business which they can influence, whatever the outcome of Brexit.

There is no doubt that we’re facing a time of change and uncertainty but one thing is for sure – trade, as one of the oldest professions in the world, will still continue between people and countries.

How we prepare for change will make all the difference.

Aoibhinn Twomey - Fuzion PRAoibhinn

Aoibhinn Twomey is a Senior Account Director with Fuzion Communications – PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

100 years of Ford and Engaging Body Language

April 24, 2017

100 Years of Ford in Cork, Ireland

On Friday last I interviewed Bill Ford, the great-grandson of Henry Ford and the Executive Chairman of the company that bears his family name.

He was here in Ireland, along with his terrific wife Lisa and equally terrific sons Will and Nick, two of their four children, to commemorate the 100th anniversary of Ford establishing a manufacturing plant in Cork.

In the University College Cork auditorium packed with pensioners from the factory, business students, and local dignitaries, we had a “fireside chat” about the future of mobility, technology and leadership.

I’ll write more about what he said on the topic of leadership, for my next week’s column in the Sunday Independent, which will also happen to be close to the 100 day mark for the presidency of Donald Trump, leader of my birth country, the United States. But, meantime, back to the Ford Company leader, if you weren’t in that auditorium to see him speak, you missed something critical: seeing how he delivered.

To me, Bill Ford exemplifies the skill of using body language to enhance a presentation.

Bill Ford at UCC

He didn’t hide behind the lectern when he gave his opening remarks like so many other CEO’s I have interviewed.

He didn’t pace around the stage. He didn’t rock or bob on his feet as he stood. He was poised and confident in the centre of it, angling his body to different parts of the room as he addressed them.

He didn’t read from a fumbling set of papers.

He looked directly out into the audience.

And perhaps most of all — he smiled!

His body language was a critical component of how he so compellingly connected with that audience.

Go online or if you’re here in Ireland, get over to your newsagent and pick up a copy of The Sunday Independent and discover my top three tips how you can become more engaging in that way too.

And, of course, shameless plug, that’s one of the communications skills I train and coach here in my directorship role with Fuzion Communications. So, I’m happy to help you and your organization power-up.

Like the Ford Company says, “The Future is Unwritten.”

And much of how your future gets written is up to you!

Great relationships equal great communications.

Gina London - Fuzion CommunicationsGina

Gina London is a former CNN anchor and international campaign strategist, now Strategic Communications Director with Fuzion Communications. She serves as media commentator, MC and corporate consultant.

 

What is “Work Life Balance” to you?

April 18, 2017

Work Life Balance

Some people wake up at 6am to get a run or a workout in before they face the day, maybe do some yoga or meditation to start the day in a happier mindset or simply just because they like being up that early.

I wake up at 6am because I need to, to travel to work.

No, I am not complaining, it’s great to be working. I’m just saying that it would be nice to wake up at 6am and not run around my house like a mouse just after escaping the claws of the dreaded mouse trap because I need to get my train.

My point is that as industries grow and businesses get more and more tech savvy our jobs are changing with them. Remote work, sometimes seen as working from home/working from anywhere (depending on the role) is now part of a lot of job descriptions. This got me thinking about how we are now looking for newer ways to go to work and where to work from.

I see people every morning commuting to work on different modes of transport – bus, car, bicycle, moped, skateboard, electric scooter and regular train, bus, walkers like myself! (now I’m complaining!).

As employees, I feel we too (like consumers) are looking for new experiences in our jobs, our work environment and ways to achieve our full potential within our careers and personally, that achieve a positive “WORK LIFE BALANCE”.

The first question we need to ask ourselves is – What does “Work life balance” mean to you?

Someone recently asked me this and I was stumped. I knew I wanted it but what was it? So, I took myself aside and asked myself that very question.

Here’s what I came up with, for me work life balance is a lot of things…….but mainly it is being able to do my job to the best of my ability while having time for myself personally. It’s all about TIME!

There are so many articles telling us that working from home is bad or working from home is good, but I think it depends on the individual, their productivity and also accessibility outside of the office. A recent article from Silicon Republic referred to this luxury as a way of showing employees that the company they work for is flexible and trusts and values them.

So how is working from home a bad thing?

The same article quoted Michelle Hammond, senior lecturer in Occupational Behaviour at University of Limerick referring to the drawbacks of working from home, isolation being one of them. Full-time, I can understand this issue but part-time, isn’t it just that extra hour of rest in bed, the flexibility in the evenings or having more time with the family?

Irish Rail

Today, I am grateful for the work from home option since the trains decided to go on an unscheduled strike!

The remote access to my work allows me to do my job (time for a blog post!) in the exact same way as well as not letting down my team and supporting my clients. It also made me feel even more trusted and the flexibility spared me that feeling of always chasing time. I didn’t need to be finished at this time – to get to the next place – to get the Luas on time – to reach my train on time – to get home – Phew!

Everyone’s work, life balance is different and it is very much connected to mindfulness. For that reason, it is important to look at this and ask yourself that question – What does “Work life balance” mean to you?

Arlene Foy, Fuzion PR, Marketing Graphic Design, DublinArlene

Arlene Foy is an Account Manager with Fuzion PR in our Dublin office.

BREXIT –What about IREXIT ?

February 28, 2016

European Union flag

This week we are privileged to have a guest blogger with us!

Roger Hobkinson, our favourite Londoner heads up Destination Consulting services with Colliers in Ireland. He was surprised that there was very little talk about our role in Europe in the run up to the General Election – are we too inward thinking?

Roger talks a lot of sense so I asked him to capture his thoughts in a blog post:

Blog post by Roger Hobkinson

This is going  to be provocative.  Ireland is sleepwalking into a European Super State, a sort of dysfunctional capitalist Soviet Union. As our exam papers used to say – let’s discuss.

Last Friday (26th Feb, 2016) marked the general election for the 32nd Dáil Éireann.  As a Londoner, Englishman and Brit who has lived in Ireland for nearly seven “interesting” years I am excited and honoured to be voting in my first Irish General Election, especially given the year this election falls in.

However I am feeling a little bemused as amongst all the scrapping and political point scoring in GE16, over admittedly very important every day issues for people –  water charges, hospital trolleys, jobs, housing etc – there appears to be no debate at all about Europe and Ireland’s place in it – zip, zero, nothing, rein, nichts, nada, faic/rud !!!

This at a time of massive challenge, change and catastrophe across Europe.  In the years following the financial and economic meltdown in Ireland, the Euro, that politically driven project that played a none too small part in creating the darkness that fell over the country, there is sure to be even more power handed over from Eurozone “countries” to Brussels and Frankfurt.  Are Irish people comfortable with that?

I’m feeling even more bemused as it’s the centenary of the Easter Rising the events that led to Ireland’s Independence from Britain and there has been mass coverage and debate about Brexit but no comment from the parties and/or  the Irish people on Ireland’s European relationship.  So you/(we!) are celebrating/commemorating the birth of the Irish Republic, then worry so much about what Britain may or may not do BUT not debating what is the best or desired relationship with the EU for Ireland and Irish people. This strikes me as crazy.

So if this Brit raises my eyebrows in a puzzled manner and a bit of gnashing of teeth it is because I care for my new home, Ireland. It does appear the Irish establishment wants to be part of a European super state and hand over yet more sovereignty, fiscal and political powers in Brussels, Frankfurt and let’s be honest Berlin in the coming years.

The Good stuff

Now I happen to think the “European Economic Community, then European Union” has on the whole been brilliant for the people of Europe.

The best thing is that it has brought people together and of course stopped Germany and France (and other countries) fighting each other, its developed trade, jobs, opportunities, understanding (sort of), improved standards (even if some countries play more by the rule book than others) and many other things.  However I believe it is now going too far.

Yes I want to be part of a European Union, understanding that some powers need to be given up for a “common European good” to tackle geo-politics, environment, crime, migration, social and economic mega trends that shape all our lives.  However I absolutely do not want Britain to be consumed into a European Super State.

So David Cameron’s negotiations struck me as maybe not a huge amount of detailed result but the fact that the UK has apparently secured the opt out of “ever closer union”.  That’s the thing. That’s the core principle to my mind. Well played Dave!

Where we have all come from to help us understand where we are going..

Lots of Brits are portrayed as arrogant, imperialist etc etc (sigh, sigh) in their belief that actually Europe is not for me.  Let’s think about where different countries came from; Spain, Portugal and Greece were fascist dictatorships within the last forty  years, Italy slightly further back and only a nation state since the middle of the 19th century.

Eastern Europe and the Baltic states were part of the communist bloc, downtrodden by Soviet communism. France was a great, proud, strong and major power with a big colonial past who kept on fighting with its neighbour. That neighbour Germany,  became a nation state in the second half of the 19thcentury. It then tried to rule Europe twice in under 30 years.  Since 1945 Germany has been incredibly successful (what was that about Germany’s debts written off – oh the irony).

Then we come to us here in Ireland. We know where Ireland came from don’t we!! Europe has helped Ireland find its own place and assert itself in Europe and the world.

So all these countries have understandable and different reasons for finding a home in the EU club.

Then we have Scandinavian countries, one bordered by Russia (enough said), and the sexy sensible Swedes and the delightful Danes, who clearly like the EU but are perhaps a little distant from it.

Then we have the UK. Britain might not be perfect but as London 2012 showcased it is one of the worlds’ most open, tolerant and dynamic countries with probably the worlds’ capital at this point in time in London. It’s the fastest growing of the big European economies, the 4th biggest economy in the world, of course it will be overtaken by the likes of Brazil, India and Mexico as they get their acts together, but it will remain one of the strongest economies in the world.

Britain also that has huge soft power. Plus the UK is forecast to be the most populous European country by the 2030’s  at the same time that much of continental Europe has a decreasing population and the majority of Eurozone countries  have moribund economies. So if Britain votes to leave, Germans will not want to sell cars, Italians clothes and French wine to the UK ??!!!

Britain is also quite an old nation state, trading (global), strong links with the commonwealth from its colonial past,  a long established legal system and a political system that is not perfect, and in need of modernisation – it generally works well.  If I had a Euro for every time I’ve heard an Irish person in the last few years say “so and so politician or business person has got away with it again” (and we keep voting for them even worse!) – if that was in the UK or US they would be in front of investigative political, police and judiciary powers.  So in legal, political and trading terms the UK does lots and has lots of experience as to what works for it.

So maybe that pushes out an alternative narrative as to why Britons don’t want to be consumed into “ever closer union”?

Game over?

With my British head on I believe Britain should stay in the EU – on balance it will be better off in rather than out. I also want Great Britain to remain England, Scotland and Wales.  If Scotland votes massively to stay in and England votes to leave, I can’t argue with the Scots for wanting another referendum.  Although the irony of course is that they would almost certainly have less “power” in the emerging European Super State than as part of an increasingly “federal” UK.  Plus Britain “in” I think will be better for Ireland.

So hopefully post June 23, England, Wales, Northern Ireland and the Republic will still be in the EU and maybe more importantly for some still in Euro 2016 !!!

Roger HobkinsonRoger Hobkinson – Colliers International

Thank you Roger for the incredible insights and as always, many words of wisdom!

Follow Roger on Twitter or on LinkedIn.

eCommerce – ‘Take Off’ with Online Trading Vouchers

June 22, 2014

Take Off

Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards.

One of these is the Online Trading Vouchers initiative, which is designed to encourage and assist Irish businesses with eCommerce potential to get trading online and not miss the opportunity to expand their business. Vouchers of up to €2,500 are available to qualifying businesses.

This is a huge opportunity for the right business to literally ‘Take Off‘ by reaching new online customers for their products and services.

With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales.

For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets. This is a huge lost opportunity for Irish businesses.

There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to respond to this digital reality in a meaningful way.

In order to support this goal, the National Digital Strategy aims to get a further 2,000 businesses trading online by the end of 2015.

The Online Trading Voucher scheme has been introduced to support those who wish to grasp this opportunity to expand their business.

Applications are now being accepted in the Pilot Regions of: Dublin City & County, Cork City & County, Kerry, Louth, Sligo and Waterford.

The €2,500 match funded Online Trading Vouchers are targeted at:

  • Small businesses that have a limited online trading presence
  • Less than 10 employees
  • Turnover less than €2million
  • Registered and trading for a minimum of 12 months
  • Located in one of the pilot areas under this phase of the scheme

The Online Trading Vouchers can be used for the development or upgrade of an e-commerce website such as implementing online payments or booking systems.

Other usage includes the purchase of internet related software, online advertising, development of an APP, implementation of a digital marketing strategy, consultation with ICT experts for early stage adopters of online strategy and training/skills development specifically to establish and manage an online trading activity.

In order to make an application those interested must attend one of the information seminars which will provide all the details as to how to apply but also how to best use and gain value from the voucher to support the business online trading proposition.

This is an opportunity not to be missed by anyone who has a small business with products or services suited to eCommerce sales.

Please spread the word and advise anyone who is interested that they must attend the seminars – Attendance is FREE and pre-registration is essential.

Are you ready for Take Off?

The Fuzion Crew..

Check out the other terrific initiative, Ireland’s Best Young Entrepreneur, which is a new competition to find Ireland’s Best Young Entrepreneur, with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in the country.

 

Searching for Ireland’s Best Young Entrepreneur

June 22, 2014

Ireland's Best Young Entrepreneur

Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards.

The first of these is Ireland’s Best Young Entrepreneur, which was recently launched by the Taoiseach and the Minister for Jobs, Enterprise and Innovation.

It is a new competition to find Ireland’s Best Young Entrepreneur, with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in the country.

Ireland's Best Young EntrepreneurThe competition is being run by the new Local Enterprise Offices, and the winners at county level will be eligible for an investment in their business of up to €25,000, while the winners at national level can receive an additional investment of up to €50,000. Investments in the winning businesses will be determined according to business prospects and investment needs.

This is really encouraging to see as it recognises the importance and encourages entrepreneurship in Ireland. The competition is applicable to anyone aged 30 and under with an outstanding idea/commercial venture for a start-up or existing business.

Almost any young person with a business idea can enter the IBYE competition.

It doesn’t matter what their background is and it encourages anyone who has researched a business idea, anyone who is itching to be their own boss, or an existing young entrepreneur, who has an idea to improve their existing business.

It also includes anyone who wants to return home and set up their own business in Ireland. Getting some of Ireland’s best talent to return and set up a new business would be fabulous for our economy.

The competition falls into three categories including Best New Idea, Best Start Up and Best Idea by an Established business.

If you know anyone who fits this bill then please encourage them to enter the competition, which has some great prizes including financial and other supports.

In Cork the campaign will have a distinctive Cork flavour ‘Just Do It.. Like’ (we couldn’t resist!)

Young entrepreneurs can apply via the IBYE website.

Any initiative that encourages, supports and celebrates young entrepreneurs must be applauded – well done!

The Fuzion Crew ..

Check out the other terrific initiative, Online Trading Vouchers which is designed to encourage and assist Irish businesses with eCommerce potential to get trading online and not miss the opportunity to expand their business. Vouchers of up to €2,500 are available to qualifying businesses. 

 

Newspapers and Social Media – Parallel Media?

March 7, 2013

Old Man Reading a newspaper

Saturday morning and I’ve just read through the newspaper, The Irish Examiner, which we have delivered with the milk on a Saturday!

From the age of 13 till 21 I delivered enough of them when I had my own newspaper round ..

To be honest I often never get to read it. I pop it on the kitchen table, with every intention of having a peep at it later and often this never happens and it stays there unread.

Today I read it cover to cover including the supplements and it really showed me what I am missing, why we need newspapers so badly, even in a world where we can get news instantly via our social media channels.

I’m a self confessed lover of Twitter and I tell people at my social media courses and our clients how powerful the platform is – even if you never decide to tweet you can follow your favourite newspapers, radio stations, journalists, celebrities, sports stars, friends and other interesting folk.

Fire it up anytime and you will see a constant stream of updates from everyone you are following. You can use the powerful “search” function and track anyone that is tweeting about a subject.

That sounds pretty incredible – it is.

Why would you bother with a newspaper?

Reading the paper today it showed me some really valuable things that Twitter or any of the other social media platform could not bring me:

Emphasis – The editor and the team will decide the stories that are bigger and the ones that are smaller, those that deserve more space and the ones that deserve to be closer to the front of the paper. Twitter will be delivered to me in messages of 140 characters or less, regardless of how important each tweet is. The skill involved in organising and prioritising all of this is so valuable.

Organisation – The newspaper is organised into a particular sequence, which makes it really easy to find the topics that you are interested in. I can organise the twitter accounts I am following into subject matter lists but this still misses the skill delivered by the newspaper team.

Investigation – We badly need teams of journalists who will investigate topics of interest. We need teams of journalists with a great “nose” investigating issues that may not yet be of interest but they have an instinct that something is wrong. Social media definitely helps with all of us having a voice to highlight issues that we feel are important – we need great journalists using their skills to pick up on these.

News – With so much information hitting us via all the various channels it is really important to pick up the newspaper and glance through all of those headlines so that we don’t miss the “important news”. I learnt a lot today quickly by flicking through the paper.

New Stuff – Reading through the paper today I discovered bucket loads of really interesting “stuff” that I would never have stumbled upon. I wouldn’t have been looking for it online so I would not have found it. The team at the newspaper carefully pick through the world of information, new books and new music and deliver what they feel will be of interest to their readers. I also discover new things every day via social media that is equally of interest.

Skill – We need the skills of the journalists, the writers and the editors to deliver us news and stories in a way that grabs our attention and engages with us. We would be lost without these skills.

Look and Feel – While I love my technology and my gadgetry, my iPhone and my iPad there is something very special about the printed material, the paper, the pictures and the layouts. It’s an enjoyable experience to pick up a newspaper with a cuppa and digest all the news and information that’s on offer. Using an App like Flipboard on the iPad to flick through news and information is convenient and enjoyable but it can’t replace the newspaper experience.

While many feel new media will replace traditional media I’m not that sure – both are valuable in quite different ways and we will benefit from both, we need both.

It’s not either or ..it’s Parallel Media.

Greg Canty is a partner of Fuzion

Fuzion offer social media training and consultancy from our offices in Cork and Dublin

Those Days are well and truly gone?

January 17, 2013
Apple Umbrellas

Handy brand ?

Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreeing with the wise statement and more importantly the sentiment.

We were working on an event with some very high profile, weighty organisations. This was a planning meeting and the marketing representatives from each organisation were in attendance. The event was very progressive and was targeting attendees that were perfect for each of the participating organisations.

It sounded like a blast from the past when someone around the table suggested a “goodie bag” for the attendees. I hate that description – I immediately think of a branded plastic bag with some literature and a few bits. However I always saw the absolute sense in the “right” branded item that helps make your brand connect with the attendees.

If it is the right item and is useful and durable your brand could appear in all sorts of places being used over and over by your target audience – how bad?

The big danger is that we sit and discuss and because of the “economic climate” we too easily reject things that could make total sense without thinking properly about our objectives.

Why did we do this “stuff” before – was it because we had loads of money and we wanted to chuck it away or was it because it was simply a great idea ?

It”s pouring outside and I grab my really decent umbrella with that “logo” on it ….that brand has done a lot of travelling since the event I got it at!

A lot of what we did before made sense – those days may not be gone after all!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Dublin and Cork

I had a Great 2013 because …

December 18, 2012
Diary entry

I has a Great 2013 because ….

Well – how did you do?

Did you achieve what you set out to achieve in 2012?

Did you make ambitious plans and fall short of them or did you make any plans at all? – If you did, well done!

I don’t know about you but making plans and actually achieving them is always challenging and at the start of the year I find myself at the start of that loop all over again making promises than often will never materialise!

A few years ago I wanted it to be a little bit different and I had my own creative and quite practical idea, which was inspired by a book I read called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

This idea is rooted in the power of visualisation – the principle behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (unbelievers ….stop reading now !!)

Here goes ..

Take a pen and paper and simply write your diary entry in advance for your last working day of the year to come..

Imagine just before you switch off the lights in the office, before you head out the door to do some last minute shopping and enjoy a well-earned rest, you quietly write your diary entry.

It might go like this..

23rd December, 2013

Wow, that was some exciting and really fulfilling year!

It was a great year because I really achieved what I set out to both personally and professionally and even more besides because of those opportunities that cropped up that I wasn’t even expecting. At least I had my eyes open and when they occurred I spotted them and grabbed them.

I started the year with a few really clear goals including (go for it, be specific – list at least 5!)

I thought these goals were going to be really challenging, but I achieved these as I made a few important changes in my life that were necessary such as (be honest – what needs to happen for you to achieve those goals – your conditions for success).

It wasn’t all plain sailing and I had a few setbacks but I kept a clear focus on my goals, I kept a positive outlook and by digging deep and having a clear belief in myself and my abilities I managed to achieve them all in the end.

I’m glad I kept a positive outlook and kept my eyes open for those genuinely unique opportunities, which I know will only present themselves in this challenging economic climate – it made a huge difference to my business this year, which I wasn’t expecting.

Merry Christmas and Happy New Year,  2013 – Bring it On!

Your signature (make sure you do this)

Put this in an envelope, place it in your top drawer and have a peep at it on the first day of every month (set a reminder in your computer to do this) and see what happens.

We did this with our full team at the end of 2010 and 2011 and I can tell you it worked out quite well, thank you very much!

We will do it again this time round – I’ll let you know how we got on in about 12 months’ time.

By the way I’ve just spent a year driving a really nice new car – guess what was on my list at the start of 2011!

…what are you waiting for?

Greg Canty is a partner of Fuzion

Why We All Need to be a Little More Mr. Blue Sky….

August 27, 2012

I was delighted to read Paddy Clancy’s article in today’s Irish Examiner.

I was actually starting to get concerned about my unwavering optimism and general good feeling about Summer 2012. While the world and its mother have been giving out about this terrible Irish summer, I have been waxing lyrical about how surprisingly nice the weather has been over the past few months. I’ve been getting a few strange looks, but I honestly don’t know what people have been complaining about.

Almost every morning I have managed to walk to work without getting lashed on and most evenings I return home on foot in mild, warm weather. Fair enough there’s usually a downpour at some point during the day, but if you listened to MET Eireann they would have you believing that we’re up to our knees day in day out in flash flooding, heavy rainfall and thunderstorms. Not the case from where I’m standing….what about you?

Now, the mandatory Irish chit chat about our terrible climate doesn’t really bother me, it’s as natural as a morning cup of tea to discuss the weather in this country. But to me it feels as if MET Eireann and very often, the media, seem to focus so much on ‘where it’s going to rain’ as opposed to ‘where it’s going to shine’ and fair enough, I know it’s science, but couldn’t they cut us a break?!!

My attitude now is just look out your window in the morning and take it as it comes. (Unless you’re a golfer  it seems– my father lives by that forecast)

The most concerning thing is the impression it is giving out to international tourists and to all of our lovely family and friends who have emigrated and who, aside from the recession, are almost afraid to give up the sunny climes of Australia and America for ‘depressing Ireland’.

We depend, more than ever, on Tourism for simulating employment and revenue, yet we shoot ourselves in the foot day in day out by giving out about the climate. The whingers are feeding that perception and as per Paddy’s article today, I’m not the only one who believes that. Donegal has clearly enjoyed a fantastic summer, and if you spent any time at all in Dublin and Kerry over the last few months you would have enjoyed some amazing weather and quite a few ‘al fresco’ dining/drinking opportunities!

How many times have you heard people say “We’d be the best country in the world if we only had the weather”. Well, newsflash: Ireland has an unpredictable climate and high levels of rainfall annually – get over it.

Ireland is a fantastic country, despite our current recession and perceived climate. Every day I experience optimism and positivity in the most unlikely places, and most importantly, a little bit of sunshine. I think we could all make a better attempt at encouraging people to come here, by complaining a little less and maybe taking some time to highlight the sunny days when we can. Don’t you think?

Gina Kelly is an Account Director at Fuzion

Gina on Twitter 

Gina Kelly operates from the Fuzion PR office in Dublin


%d bloggers like this: