Archive for the ‘Fuzion’ Category

“The strength of the team is each member. The strength of each member is the team.”

August 14, 2017

Pippa O'Connor and Brian Ormond at the Opening of The Oyster Bar

Nearly two weeks we had a fantastic night at the highly anticipated launch of the iconic Oyster Tavern, in Cork, just alongside the just as iconic, English Market. The launch welcomed a sea of famous faces and the ‘who’s who’ of the Irish social scene and sports world descended on Patrick Street to toast the new bar.

Stars such as Pippa O’Connor and her husband Brian Ormond and rugby legend,  Peter O’Mahony all donned the red carpet on the night and enjoyed an evening full of surprises as the new Oyster Tavern was finally revealed after a €1.5 million makeover.

However behind every fantastic event is a truck load of hard work, which at the time can be stressful and overwhelming but when it pays off, it is so worth it.

The last two/three weeks in the lead up to the highly successful event there was a huge amount of organisation and to-do lists to be completed and it meant that it was all hands on deck in the lead up to the event and on the night.

I really really enjoyed working on the event with the Oyster Tavern team (what a great team of people) but I couldn’t have done it without the help of my own Fuzion team.

We do event management day in, day out, from large scale high profile events such as the launch of The Oyster Tavern, the launch of One Albert Quay, the launch of Dunnes Stores, Simply Better Cook with Neven range and the launch of Nano Nagle Place to smaller scale ones such as the Summer Food & Craft Fair in Manor West Shopping Centre & Retail Park and the Official Public Dedication of the Kindred Spirits memorial with the Choctaw Nation.

In order for these events to run smoothly there is normally an account manager who takes the lead (which in this case was me) but we do depend heavily on the rest of the team to jump in when necessary and I have to say the team here at Fuzion had my back every step of the way with this launch.

They helped with invites, planning, media, and event management not to mention endless cups of tea, and on the night they came out in force to support the event and support me with any help I needed.

It was a night I felt proud to be part of such a solid and fun team.

“The strength of the team is each member. The strength of each member is the team.Phil Jackson

Edel Cox - FuzionEdel

Edel Cox is a PR Account Manager with Fuzion Communications who are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

New friends are Silver, old ones are Gold

January 10, 2017

Tour de Munster

Maybe it’s a sign of brighter economic times, maybe it’s a reflection of past experiences with us; whatever it is, I love to see our clients return. And over the last ten years in Fuzion I’ve seen my fair share.

Last September we got a call from the lovely Oonagh Levis and Mary Leahy from Town & Country Hampers, clients we hadn’t worked with since 2011 – but ones that I had fond memories of working with.

As they approached their busiest time of year in the hamper business they contacted us to help push their campaign that little bit further and spread the word that they were celebrating 25 successful years in business. I worked closely with Saidhbh, one of our newer team members on this account, and together we upped the ante in terms of social media activity, as well as securing numerous media competition and profiling opportunities for them.

You can measure column inches, analyse social media statistics, but at the end of the day it’s sales that count for a business like Town & Country Hampers, so we were thrilled when they told us they had their busiest Christmas in years…. Success!

Sometimes we see clients return for a yearly project, the Tour de Munster charity cycle is a great example of this, and that’s a testament to our work and the relationships we build with them. Tour de Munster, led by Paul Sheridan, first teamed up (and that’s what we’ve formed, a team!) with us in its 7th year in 2007, and have worked with us every year since. I was lucky enough to work on this project in the very beginning, and it has been an honour to work on it in some capacity ever since.

Having raised over €2.4 million to date for its various beneficiaries over the last 16 years, this year alone the 600km charity cycle raised €285,655.37 for its beneficiary, the Munster branches of Down Syndrome Ireland (DSI). This was the 7th successive year that DSI benefited from the popular cycle. The hard work and dedication from the cyclists and volunteers is been truly incredible, and I am so proud to say that the work we do in Fuzion contributes in some way to the enduring success of Tour.

Over the last three years I’ve met and been inspired by some of Cork’s best and brightest young entrepreneurs through our work on the Local Enterprise Offices’ regional campaign in the search for Ireland’s Best Young Entrepreneur. This year saw the largest number of entries to date, and I was thrilled to see so many new faces involved. For me this project gives me the chance to support young business people starting out on their journey who might not ordinarily have the resources to work with a PR company.

Who knows, maybe they could be my “returning clients” in a few years’ time!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR, Marketing & Design, who have offices in Dublin and Cork, Ireland

The Importance of Caring

December 23, 2016

Kindness - artwork by Genesis

Today has been one of those days that sums up our work as a team and with our clients. It epitomises our job and the value and importance of relationships.

A beautifully parceled box of sweets and reindeer biscuits welcomed us all when we got to the office this morning. The sweets were made with such craft, care and attention by our very talented, and until-now closet baker, Alma Brosnan who joined us earlier this year as a social media intern. They were delicious and really such a lovely Christmas gift that again proved what a lovely bunch of people I’m grateful to call not only colleagues but friends.

This week, we’ve been working with a client to help them manage a very difficult and stressful situation. We’ve listened with empathy while providing decisive advice and efficient actions to help them navigate the stormy seas they find themselves currently in. We’ve been at the other end of the phone at dawn and during the night listening to their updates, fears and concerns, providing assurance and our professional support.

Today brought somewhat of a calm and a lovely phone call from the client to say “thank you” for being there for them. It wasn’t expected or necessary but the sentiment and thought was truly touching especially given how busy and exhausted emotionally and I’m sure physically they are.

A “thank you” costs nothing but it can mean a great deal, which is why we’ve tried to meet as many clients and journalists as we could over the last few weeks to thank them for their support.

Just meeting for lunch or calling them up to wish them a Happy Christmas and to chat about their plans for Christmas with their families is a little way to build and maintain relationships.

The value of connecting with people and caring about them on a personal level can never be underestimated. I believe it makes us better people and helps us to grow personally and professionally.

“If you find it in your heart to care for somebody else, you will have succeeded.” – Maya Angelou

Happy Christmas!

(Beautiful artwork by Genesis)

Aoibhinn

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

15 years and my Fuzion journey!

September 11, 2015

Fuzion PR -2 015

I can’t believe that it’s 15 years since I handed in my notice to my boss (and separately to my ex – but that’s another story!!!) and 15 years since Fuzion was born!!!

I had gotten to the stage at the ripe old age of 34, where I knew that I could have run the business I was working for much better than my boss, and I thought with an attitude like that perhaps I should start my own business.  So I borrowed a laptop until I could afford my own, invested in a logo , some cool business cards and got the word out that Fuzion was open for business!!

At the time I was living in Tralee and later that year I emigrated to Cork!

Deirdre Waldron on the Cork Chamber billboard

I never looked back and am so proud of everything that Fuzion has achieved.  I know that I’m so blessed by all of the friends I have made since then and the talented people I have worked alongside, many of whom have played  a big part in the Fuzion story.  And I am especially blessed for the life Greg and I have made together in Cork, thanks to Fuzion.

Fuzion PR and Marketing

Little did we know when we leased our first office in Cork city that the wheels would very soon fall off the Irish economy and our services were deemed as ‘dispensable’ by many clients who were in fear of the recession. It was a very challenging time, so we rolled up our sleeves, we worked even harder, we dug deep and instead of cutting back we grew our business and opened an office in Dublin! When I look back this was a fantastic achievement considering the harsh environment.

We called it ‘storming the recession‘!

Fuzion Communications Team

So to mark 15 years I thought I’d give 15 things that I have learned about business, that have really helped me along my Fuzion journey:-

  1. Tenacity is the difference between success and failure
  2. Be absolutely sure you have the right people on the bus with you
  3. Treat everyone with respect, even those a**holes who don’t deserve it!
  4. Pick a life partner who thinks you could conquer the world
  5. Admit when you make a mistake, it’s the first step to fixing it
  6. If in doubt, always go with your gut
  7. When hiring, look into someone’s eyes rather than their CV’s
  8. Don’t work with clients where you care more about their business than they do
  9. Business is no place for negative people
  10. Do some pro bono work –  it will come back to you in so many ways
  11. Don’t be afraid to ask for help – there’s lots of it out there
  12. Work every hour that’s needed Monday to Friday, but treasure your days off
  13. Dress every day as if you have a photo call
  14. Confirm everything by email

And most importantly what we are doing today:-

15… Celebrate the milestones and never waste a good story about your business!
Deirdre Waldron - Fuzion PRHappy Birthday to Fuzion and a huge thank you to every single person who has supported us along the way and been part of our journey!

Dee x

Deirdre Waldron is the founding partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Wake up and smell the hops!

August 13, 2015

digital hub

I was enjoying my ‘Dublin Bike’ as I cycled through Dublin city on the way to a new client meeting in The Digital Hub. I did something I had not done for a while.. I stopped for 5 minutes in Merrion Square and looked up!

I was so busy in my head thinking about the clever rebrand we had completed for our client and planning the meeting, that I was totally unaware of my surroundings.  We are all so busy being busy, on our computers, phones and mobiles and working towards deadlines and keeping all our fantastic clients happy, that we forget to stop,  look and think.

I noticed the wonderful buildings and carefully crafted roofs and pillars that I had never seen before and thought about the rich emotional Irish history and all the folk that walked on those streets before us. My colleague Greg used to work at the Guinness Brewery at St.James Gate and at offices right on the same site as the Digital Hub, not knowing that Fuzion was coming down the line.

As I walked into the meeting I made a promise to myself that I would become more aware – aware of my team and their experiences and how we can share and work together for our clients. All the meetings, brainstorms and Google hangouts have added to the rich tapestry of experience that our team has. We all have a fusion of feelings, experiences, interests and personality types to bring to the table for our clients and this makes for a really creative dynamic where literally anything can happen and great ideas can come from any brainstorm.

This new level of awareness made me listen even more at the meeting and learn from our clients, who are being really bold and brave about their new branding.

The meeting went well, and Greg gave me a lift back to the office, nah it was in his car, enough bike riding for one day!

That was a really happy ‘aware’ day  

#WinHappy
Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland

Things you didn’t know about Basia Kozlik!

July 17, 2014

Surfing in San Diego

In this series of blogs we thought it might be a good idea to let you get to know some of our team a little bit better…already we have told you about Edel Cox and Ali O’Brien and  this time round we have our really talented graphic designer, Basia Kozlik from Poland!

My favourite holiday…

Was my 3-month-long journey around the western part of the United States. My friend and I worked our behinds off doing promotions and catering gigs (some that lasted 24 hours straight!) for months before that, but we managed to save up enough money to not have to work in the States and only worry about enjoying ourselves.

We spent 5 weeks in San Diego surfing, riding low riders along the beach – living like real Californians. After that we travelled to almost all the national parks in California and Nevada, slept in a tent in Yellowstone and woke up to a winter wonderland in the middle of July, made a wrong turn and landed in Aspen, swam in Lake Tahoe, gambled in Vegas…

We saw almost everything there was to see and managed to finish off our holidays with a week in Honolulu and a week in NY on the way back!

Oh, those were the days…

My dream car…

Land Rover DiscoveryI am absolutely in love with Land Rover Defenders! Especially the older ones!

The first car I drove after I got my licence (many moons ago) was my parent’s Discovery. I’ve lived near mountains for most of my life and loved taking the car for a spin off the beaten track, through woods and streams, and up mountain trails. I was even planning to take part in the Camel Trophy Competition (that’s how long ago it was)!

Not all of my excursions ended well, but that’s another story…

The part of my job I love most…

I love the fact that each project we do is a completely new experience. Almost every day and every client brings something new and exciting. I also love the fact that I can physically see and touch the effect of my work.

I am currently working on a very big packaging project that will hit the shelves of most large retailers in Ireland very soon and I’m just giddy with excitement to see the outcome of many months of hard work!

My worst habit… 

NEXT!

My best habit…

I’m a perfectionist and pay huge attention to detail, which in my line of work is a good thing.

My Hobbies… 

I really like to get crafty in my spare time.

RoxetteCrocheting, learning how to knit, embroidery, calligraphy…. I just like trying out new things and then making little presents for my family and friends. I also enjoy foraging for wild food and I love gardening (unfortunately I’m still dreaming about a vegetable patch to call my own here in Ireland).

My first album… 

I can’t really remember but I think it was a double cassette box of Michael Jackson and Roxette (cringe!) My taste in music is much better now!

 

If you could be invisible for a day what would you do?

I would love to sneak into the studio of Sagmeister & Walsh (one of the most creative and inspiring design agencies in the world) and just see how their regular day of work looks like!

If you were stranded on a desert island what three items would you bring?

A kindle with access to unlimited books, Mojitos & my cats!

Describe yourself in 5 words…

Friendly, shy, hard working, ambitious and smiling

The best advice I was given…

It’s never too late! 

Basia

Basia Kozlik - Fuzion Graphic DesignBasia Kozlik is a Graphic Designer with Fuzion

Fuzion offer a full range of Graphic Design services from our Cork and Dublin office in Ireland including Branding, Logo Design, Marketing Materials and design for all digital channels.

Things you didn’t know about Ali O’Brien!

July 9, 2014

In this series of blogs we thought it might be a good idea to let you know some of our team a little bit better…that could be scary!

Last time round we had Edel Cox and this time we have Alison O’Brien who was the very first person to join the Fuzion family after Deirdre and Greg of course!

My favourite holiday..

would probably have been one of my many trips to Orlando. I’m a massive Disney (and in particular, Minnie Mouse) fan, and have been going there since I was a little girl. I even managed to squeeze in a few days there on my honeymoon last year.

Minnie MouseIn my opinion Disney is a brand that doesn’t set a foot wrong – it knows its USPs, and has remained true to its values over the years.

My dream car is..

a black convertible Mini (maybe it’s a subconscious connection to my love of Minnie Mouse!). I have a black Mini already and I love it, but if I won the lotto I’d upgrade to a brand new one.

The part of my job I love most is..

seeing my clients in the media and putting a smile on their face. I understand that for any client, undertaking a PR campaign is a big commitment and may even be a little daunting; so it’s great when a client really gets a return for their investment in PR.

My best habit…

at work is probably my persistence…. I’ll keep plugging away if I see the potential in a story/ hook for my clients until I get a result. I’m also very organised. which is useful in this job because more often than now I have to keep a few balls in the air as at any one time as I’ll be working with a number of clients in a variety of sectors.

My worst habit…

I’d prefer if this question asked what is my weakness? I’d certainly say jellies!

Kylie MinogueMy first album was..

Kylie Minogue’s first album ‘Kylie’ on tape!

My hobbies are..

tennis, and I guess I can say running (or jogging more like!) now that the Fuzion girls have completed the Cork City Marathon Relay.

Describe yourself in 5 words..

Happy, positive, organised, competitive, and committed.

If you could be invisible for a day what would you do?

I’d sneak onto a plane and head off somewhere exotic…. Of course I’d let all at Fuzion know that I’d be missing for a few weeks just so everything is covered off while I’m away… but also to make them extremely jealous!

If you were stranded on a desert island what three items would you bring?

Sunscreen, bug spray , and my husband Eoin (he would be my ‘Wilson’).

The best advice I was given was..

“Be good, and if you can’t be good, be good at it!” – take from that what you will 😉

Alison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing which has offices in Cork and Dublin, Ireland

Things you didn’t know about Edel Cox!

May 30, 2014

In this series of blogs we thought it might be a good idea to let you know some of our team a little bit better…that could be scary!

Edel Cox - FuzionFirst up is Edel Cox. our Dubliner working in our Cork office!

My favourite holiday..

was when I went travelling around Asia and Australia. Its great to see how the other side of the world lives and it really opened my eyes.

I lived in Australia for 18 months and loved it but would never stay there for good, I love home too much. I’m originally from Dublin but now live in Cork so although I call Dublin home I absolutely love living in Cork. My time is split between the two counties so having Fuzion offices in both Dublin and Cork suits me perfectly 🙂

My dream car..

Range Roverwould be a range Range Rover as or even a Ford Kuga or Hyundai ix35 in white as I love being high up off the ground and with all the driving I do up and down to Dublin, I’d love to drive a something that looks good, drives great and has a big boot to fit in all my clothes and shoes ha-ha!

The part of my job I love most.. 

Is the variety it offers, no day is the same. One of the main things that drew me to Fuzion was the diverse range of clients.

In particular I love working on consumer clients but its also nice to work on other clients such as corporate, technological, Lifestyle, Healthcare, Public affairs etc. At Fuzion we work with all types of clients big and small so it keeps everyday interesting. Also there’s a great team here at Fuzion 🙂

My worst habit.. 

My worst habit is worrying, I am a constant worrier and its crazy as I know worrying is no good. I suppose I am a bit of a perfectionist and it comes from that as I want everything to go well.

When we organise events (and we do a lot of event management)  I literally throw my heart and soul into it and so always want it to go well, and as a result I worry about it until its over. In a way it pushes me to make sure I’ve all angles covered.

My best habit..

I’m a bit of an organisational freak. I like to everything organised and planned out so I have all bases covered. My desk is covered in highlighters and ‘to do’ lists. My organisation skills is really only for my work life though, in my private life I’m a lot more laid back, well I hope so anyway.

My Hobbies.. 

Beauty Dial I am a Beauty & Fashion Blogger in my spare time, my blog is called The Beauty Dial www.thebeautydial.ie and last year was nominated for both national and international blogging awards, which is great as it always nice to get a pat on the back.

I really enjoy blogging about Beauty & fashion as it really interests me and it keeps me up to date with whats going on in both the beauty and fashion industries.

My first album.. 

Michael JacksonI can’t really remember, I think it may have been a Michael Jackson album. Loved his early stuff.

Describe yourself in 5 words..

Positive, friendly, hard working, ambitious and reliable  (I hope people agree haha!)

The best advice I was given..

Every cloud has a silver lining, always look for the light at the end of the tunnel, as there always is one. Think positive 🙂

Edel Cox is a PR Executive with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

 

It all works out in the end!

March 5, 2014

Fright !

Last week we had a very successful event, the unveiling of the plans for Nano Nagle Place, at South Pres on Douglas Street – an event that we at Fuzion and an initiative that the people of Cork can be proud of.

Even though everything went well on the day and was a great success there was months of preparation and organisation that went into the event and as a result, a number of sleepless nights on my end!

I’m a worrier by nature so organising the Nano Nagle Place event, was something that had me on my toes for the last few weeks.

With so much interest from the Presentation Sisters worldwide, the people of Cork, the media, local businesses, relevant organisations and the general public and so much to organise including invites, heating, lighting, speakers, recording, signage, photographers, media there was a lot of boxes that needed to be ticked for such an important and high profile event.

Luckily for me we worked closely with Michael O’Sullivan the CEO of South Presentation Centre Ltd and I had the Fuzion team on hand to jump in at any time and on the day we had all hands on deck.

I have organised many many events over the years but with each event comes new challenges, new faces, new ideas and new expectations and so for me each one is like my first.  This can be both a good thing when the adrenaline kicks in and makes sure I don’t miss a beat and a bad thing as the nerves always seem to kick in.

Mary KennedyThe event was expertly MC’d by RTE’s Mary Kennedy, (who was as lovely in person as she comes across on TV) with the South Presentation old school hall filled with hundreds of people all eager to hear about the plans for Nano Nagle Place.

The next time my nerves kick in and have me awake at night I’ll do my best to remember ….It always works out in the end 

Edel Cox is a PR Executive withFuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin


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