Posts Tagged ‘Cork’

21 Questions with… Ciarán Ó Raghallaigh

September 30, 2022

welcome to the tenth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Tokyo and Jesus fan…..Ciarán!

  1. Tell us something about you that nobody else in the team might know.

Once danced in front of Heidi Klum & Anne Hathaway on a movie. Was on Blackboard Jungle.

  1. What film have you watched more than five times?

Intouchables. Die Hard. Willy Wonka & the Chocolate Factory (original). Beetlejuice.

  1. What work are you most proud of in the past year?

Just helping everyone in the team to be the best human they can.

  1. Dream job?

Donald Trump speechwriter.

  1. Favourite brand? – Why?

Apple. Just pristine in everything they do. (Apart from ports & cables)

  1. Favourite Holiday Destination?

Japan. Everyone should go once before they die a slow, miserable death.

  1. Best lesson from your career?

Never be afraid to ask what might seem like a stupid question.

  1. Eurovision or World Cup?

Scratch my last answer, sometimes you should be afraid to ask a stupid question!

  1. Who is the joker on the team?

Like, Michelle.

  1. Recommend a podcast.

Bill Burr. Revisionist History (first season). Winds of Change.

  1. Reality shows – Love or Hate?

Hate. Pity. Despair.

  1. Dinner party with 3 people – dead or alive – who do you invite?

The famous Jesus Christ and his two parents (we think), Mary and Joseph. They’d have *some* great chats.

“Dad, why are the lads in class saying mam’s a virgin?”

“Oh Jesus, I mean, son…ah…sure lookit. More wine, Mary?”

  1. If you could be anywhere in the world – where would you be & what would you do?

Japan. Riding Bullet trains all day long, and eating mad-flavoured Kit Kats with folks dressed like Super Mario characters.

  1. Who is your role model?

Nanda – my grandfather, was my idol. Gave me a love of cycling and I’m not sure I’ve ever been happier than when he was on the side of the road at a race I won.

  1. What was your first job?

Roches Stores. Not sure what I was meant to be doing.

  1. Death Row meal?

Eddie Rocket’s burger with garlic cheese & cyanide chips.

  1. Favourite book?

Impossible to choose. But I wish I could read The Long Walk (Stephen King) and Going Solo (Roald Dahl) again – for the first time.

  1. Your a grammar nazi oar not?

Ja!

  1. First album you bought or downloaded?

Introducing the Hardline According to Terence Trent D’Arby.

  1. Work from home – or office?

If ‘home’ was in Dubai or Tokyo, then home – but miss the camaraderie of an office.

  1. Most memorable ad slogans – why?

“‘Snap! Crackle! Pop!’” Almost 90 years old, but still amazingly sharp.

Ciarán Ó Raghallaigh is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Dylan Morley

September 16, 2022

welcome to the eighth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Ronaldo and 1984 fan…..Dylan!

  1. Tell us something about you that nobody else in the team might know?

I have never had a pint of Guinness 

  1. What film have you watched more than five times?

Shrek 2.

  1. What work are you most proud of in the past year?

Completing my MA in Public Relations with New Media.

  1. Dream job?

Supreme Leader of Ireland (with the six counties back) or Public Relations Officer for Man Utd.

  1. Favourite brand? – Why?

Coca-Cola – because of the series finale ending scene in Mad Men and the Christmas advertisement.

  1. Favourite Holiday Destination?

Rome – the eternal city.

  1. Best lesson from your career?

Always try to answer your phone and if you can’t, then always return the call.

  1. Eurovision or World Cup?

World Cup.

  1. Who is the joker on the team?

Ciarán – but the bar is low.

  1. Recommend a podcast.

The WinHappy Podcast, obviously.

  1. Reality shows – Love or Hate?

LOVE.

  1. Dinner party with 3 people – dead or alive – who do you invite?

Alex Ferguson, Ronald Reagan, and Margot Robbie.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cork and working for Fuzion.

  1. Who is your role model?

Siiiiiiiiiiiiuu – Cristiano Ronaldo.

  1. What was your first job?

Pizza Chef.

  1. Death Row meal?

Chinese.

  1. Favourite book?

1984.

  1. Your a grammar Nazi oar not?

Depends on my mood.

  1. First album you bought or downloaded?

None – I’m too young for that, I grew up with Spotify. 

  1. Work from home – or office?

Hybrid.

  1. Most memorable ad slogans –

Kellogg’s Rice Krispies – ‘Snap, Crackle, and Pop’.

Dylan Morley is an Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Lolly Cleary

September 9, 2022

welcome to the seventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Metallica and Alexander McQueen fan…..Lolly!

  1. Tell us something about you that nobody else in the team might know.

I had a brush with death 1 month before my 18th birthday, when I went through the back window of a car.

  1. What film have you watched more than five times?

Moulin Rouge

  1. What work are you most proud of in the past year?

All my work with Fuzion

  1. Dream job?

I love baking – something to do with that maybe?

  1. Favourite brand? – Why?

Alexander McQueen – I think this is fairly self explanatory.

  1. Favourite Holiday Destination?

Lisbon was my favourite holiday ever.

  1. Best lesson from your career?

Don’t be afraid to ask for help, or look stupid – it can save you a lot of time and hardship in the long run.

  1. Eurovision or World Cup?

Wimbledon / Masters / F1.

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

Win Happy by Greg Canty – Obviously!! ….or…. the Tommy, Hector and Laurita Podcast.

  1. Reality shows – Love or Hate?

Hate – They are chewing gum for the eyes.

  1. Dinner party with 3 people – dead or alive – who do you invite?

My uncle John who has passed away / Phil Lynott / my good friend Martina Sartor who I’ve not seen for about 4 years.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cuba – absolutely nothing.

  1. Who is your role model?

No one in particular.

  1. What was your first job?

Answering phones for my dad.

  1. Death Row meal?

Rick Stein’s Sweet Potato and Chorizo Quesadillas with guac / pico / sour cream etc, ice cold beer.

  1. Favourite book?

Harry Potter.

  1. Your a grammar nazi oar not?

I thought I was until Ciarán joined the team.

  1. First album you bought or downloaded?

Metallica – …And Justice for All.

  1. Work from home – or office?

Mostly home, but sometimes office.

  1. Most memorable ad slogans – why?

A sarcastic “Cool story”.

Lolly Cleary is Head of Design at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Sarah Murphy

September 2, 2022

Welcome to the sixth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the Barry’s Tea & the Wesht loving…..Sarah!

DC 22/10/2021 Fusion Communications Team Pic Diane Cusack
  1. Tell us something about you that nobody else in the team might know.
    That I climbed Kilimanjaro and ironically only got into hiking after that!
  2. What film have you watched more than five times?
    There’s a few that come to mind!  As Good As It Gets, Good Will Hunting, My Fair Lady and the original Charlie and the Chocolate Factory.
  3. What work are you most proud of in the past year? 

The ‘Belonging’ exhibition with The Hunt Museum comes to mind. The concept of the exhibition and the art itself was all just pretty special to be a part of. Also, I really loved seeing the different layers of coverage coming in… there is nothing quite like that feeling of a plan coming together!

  1. Dream job?

Is that a trick question? Sure we are all working the dream in Fuzion, no?! Well, If I wasn’t in Fuzion I would love my own eclectic gift and clothing store full of one off pieces, filled with Irish talent… beside it I’d have a coffee shop with very good coffee and excellent cake as well as tasty savoury options, the walls would be covered with Irish art and the space would double up as a venue space at night for pop ups and occasions, not sure if its financially viable mind, but this is dream territory!

  1. Favourite brand? – Why?
    Barry’s Tea – forever synonymous with home and providing comfort.
  2. Favourite Holiday Destination?
    In terms of holidays for a bit of heat I’m not loyal, for favourite destinations on repeat probably Galway or Kerry.
  3. Best lesson from your career?
    You never know it all, so I believe it’s important to have a growth mindset.
  1. Eurovision or World Cup?
    Eh Neither! But if I have to choose I’d go with Eurovision for the cheese factor.
  2. Who is the joker on the team?
    There’s a few! But I’m going to go with Ciaran.
  3. Recommend a podcast.
    The Inner Chief – Greg Layton. He does really interesting interviews with people that you don’t normally get an insight to.
  4. Reality shows – Love or Hate?
    Don’t love them, but they have their place when you want to just zone out and not have to think too much!
  5. Dinner party with 3 people – dead or alive – who do you invite?
    David Attenborough, Judi Dench, and Julie Andrews. If I could have four I’d add in Dolly Parton!
  6. If you could be anywhere in the world – where would you be & what would you do?
    Happy in Ireland right now, but always wanted to do a year or two in New York back in the day.
  1. Who is your role model?
    My sister, she always knows the answer and has the ability to make everything look effortless.
  2. What was your first job?
    My first summer job was working in the kitchens of Kilkea Castle, which involved a lot of chopping and mashing potatoes for circa 200 people – strong arms that summer!
  3. Death Row meal?
    Surf and Turf platter in Michael’s restaurant in Dublin.
  4. Favourite book?

In the last few years the books that come to mind are Where the Crawdads Sing – I’m nervous about the film adaptation, I hope they do it justice! My Favourite Biography in the last few years is Shoe Dog with Phil Knight (the story of Nike) – it was bravely honest and not always flattering which is rare!

  1. Your a grammar nazi or not?
    Grammarly is my friend!
  2. First album you bought or downloaded?
    No Doubt.
  3. Work from home – or office?

Both, nothing like being in the office for teasing out ideas you might have, collaboration makes for better results more often than not.

  1. Most memorable ad slogans – why?
    Nike, Just Do It – simple and is a call to action to move.

Sarah Murphy is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Football & Brand Loyalty

August 29, 2022

The recent return of the Premier League for its now 31st season has begun to intensify rivalry and debate with the offices of Fuzion Communications.

As a Manchester United fan, I have been on the receiving end of most of the mockery that has taken place. However, it has not stopped me defending my club like I am a player or member of the coaching staff. In turn, this led me to think about why we show such loyalty to our football clubs compared to other brands, businesses, and organisations.

The process of being a fan of a football club is clear. You start to like football, you watch a couple of matches, you select the club you want to follow, and you support that club for the rest of your life. Seems easy and hassle free doesn’t it!

In reality, it is often not so easy and not so hassle free.

I first started to watch football in the 2007/08 season. At this time, Manchester United were the current English champions and my dad, a Leeds United fan, told me they were the biggest and best club in England, if not the world. Me being me, only the biggest and best would do and so I became a Man Utd supporter. Over the next six seasons, I would see Man Utd win four Premier Leagues, a Champions League, two League Cups, and a Club World Cup. Then Sir Alex Ferguson decided to retire as manager in 2013 and our reign of success came to an end.

Fast forward nine years, and I have not seen Man Utd win another Premier League title. This would have been unimaginable to think the day I started supporting the club and not just to me or Man Utd fans but to every other football supporter across the globe. So, after nearly a decade of no league titles and relatively little success, why do I or even should I continue to support the club?

Over the last few years,  I have been a generally unhappy and dissatisfied Man Utd supporter. If I was unhappy with any other brand, business, and organisation, then I would simply switch to a competitor, if available. There are plenty of football clubs that I could support instead. I am sure being a Manchester City or Liverpool FC supporter over the last few years would have made my life much easier (although United supporters do hold the bragging rights over Liverpool fans at the moment!).

The key reason why football fans do not decide to ditch their team for another comes down to brand identity. In any business or organisation, brand identity should be considered the essence of the brand. A strategic goal of any brand strategy is to develop a pathway for the ‘returning customer’. Creating a distinct and attractive brand identity allows you to further brand loyalty and retain it over the long-term.

To identify successfully with any customer or fan, your brand needs to include features that appeal to and satisfy their needs. Your brand identity should have characteristics, traits, and values that match your customer or fan-base, while also having a clear distinction from competitors. This allows you to build a high level of prestige for your brand and enables fans or customers to perceive their favourite team/brand as attractive and share a common identity with other fans. You will see greater brand loyalty translate because of this strategic approach.

The benefit of greater brand loyalty is important to the long-term sustainable future of any business or organisation. For those who partake in brand loyalty, whether consciously or not, they do so without cost being a significant factor, as they perceive a higher quality and better service than other brands.

Brand loyalty can only be considered as reached when customers repeatedly purchase a particular brand. For example, a regular cup of coffee at Starbucks can cost about 2-3 times as much as at a filling station or supermarket and you are not guaranteed the same product or service at different locations around the world. However, people will still queue in Starbucks stores, even if they are running late, for their coffee fix.

When you achieve brand loyalty then there are two reasons that a fan or customer will stay loyal: hope and expectation. Your brand’s loyal customer base will be hoping and expecting for a certain standard of product or service.

It is important to remember that achieving brand loyalty does not mean that you have that customer for life. That is where football clubs and more traditional business-orientated brands differ. It is much easier to ditch your regular brand of washing powder than your football club. You must keep your customers with a level of hope and expectation to retain brand loyalty.

But as is often said in sport and life, ‘it is the hope that kills you’!

Dylan

Dylan Morley is a PR account executive with Fuzion Communications, a full service Marketing, PR and Graphic Design agency who operate from offices in Dublin and Cork

21 Questions with…Mary O’Mahony

August 26, 2022

Welcome to the fifth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shopping-loving, ketchup-hating Mary!

  1. Tell us something about you that nobody else in the team might know. 

I have a phobia of ketchup.. won’t even touch the bottle.

  1. What film have you watched more than five times? 

Loads! I am a serial re-watcher.

  1. What work are you most proud of in the past year? 

Jumping back into agency life and dipping my toe in the corporate side of things for a change. 

  1. Dream job? 

Professional shopper.. for myself 🙂

  1. Favourite brand? – Why? 

Not sure if I’d say favourite brand, but I definitely buy the most from Zara! Although the sizing frustrates the life out of me I always go back. I also find its marketing strategy (particularly the lack of advertising) very interesting..

  1. Favourite Holiday Destination? 

New York in winter.

  1. Best lesson from your career? 

“It’s PR, not ER”

  1. Eurovision or World Cup? 

World Cup 

  1. Who is the joker on the team? 

Ciarán.. at least he tries to be.

  1. Recommend a podcast. 

My Therapist Ghosted Me.

  1. Reality shows – Love or Hate? 

Love some, hate others.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Freddie Mercury, Princess Diana & Tommy Tiernan.

  1. If you could be anywhere in the world – where would you be & what would you do? 

Perched by a pool in Greece with a cocktail in hand 

  1. Who is your role model? 

No particular role model per se, but I take inspiration from a lot of different people

  1. What was your first job?

Behind the bar in TP Cotter’s in Macroom.

  1. Death Row meal? 

This is tough.. Either a KC’s or Lennox’s

  1. Favourite book? 

Atomic Habits by James Clear.

  1. Your a grammar nazi oar not? 

A little bit, but more recently I have become the victim of it!

  1. First album you bought or downloaded? 

Almost sure it was ‘There’s a Whole Lot of Loving Going On’ by Six.. My sister bought it for me – Ironically, I think I was 6 when it was released!

  1. Work from home – or office? 

80/20 work from home.. No commute is, dare I say, life changing!

  1. Most memorable ad slogans – why? 

Nike ‘Just Do It’. It’s short, straight to the point and communicates the brand’s key message.

Mary O’Mahony is a Senior Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Stephanie Stafford

August 19, 2022

Welcome to the fourth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the French fashion & steak loving.. Stephanie!

  1. Tell us something about you that nobody else in the team might know. 

I’ve lived in four countries and I’m an avid sea swimmer. 

  1. What film have you watched more than five times? 

Both Princess Diaries and Goodfellas, this probably gives you some insight into my personality!

  1. What work are you most proud of in the past year? 

I’m equally proud of each campaign we work on. I always make sure to keep client campaigns fresh and exciting for consumers but also for our team.

  1. Dream job? 

I’m in it, of course!

  1. Favourite brand? – Why? 

Louis Vuitton, I’m a sucker for french designers. The quality is next level and I invest in timeless pieces that will last.

  1. Favourite Holiday Destination? 

The French Riviera, I hope to own a holiday home there someday.

  1. Best lesson from your career? 

IT would have to be…..that a happy and motivated team is key to everything.

  1. Eurovision or World Cup? 

Neither, Love Island? 

  1. Who is the joker on the team? 

I would say myself but there’s stiff competition for the role.

  1. Recommend a podcast. 

My therapist ghosted me, cracks me up on the walk into work.

  1. Reality shows – Love or Hate? 

Love. Keeping up with The Kardashians is always on in my house.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Jennifer Lopez, Shania Twain and Dwayne Johnson for obvious reasons

  1. If you could be anywhere in the world – where would you be & what would you do? 

There is a lot to be said for an easy life and a positive mindset. I appreciate the small things in life but I wouldn’t say no to working from home in a penthouse Dubai apartment. New office location for Fuzion?

  1. Who is your role model?

My Mum and brother. Their work ethic and approach to life has shaped my entire career and given me confidence to take the risk do some crazy things over the years.

  1. What was your first job?

An English grinds teacher.

  1. Death Row meal? 

You can’t beat fillet steak, hooked on Butcher restaurant in Kilkenny at the moment.

  1. Favourite book? 

The one I’m writing right now, watch this space.

  1. Your a grammar nazi oar not? 

You’d have to ask the team!

  1. First album you bought or downloaded? 

I presume Westlife, still a huge fan.

  1. Work from home – or office? 

Home with my dogs but Zooms with my great team.

  1. Most memorable ad slogans – why? 

Nike – Just do it. Reminds me that the gym exists everytime I see it.

Stephanie Stafford is an Account Director at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Suzanne Meade

August 12, 2022

Welcome to the third of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shark-diving, chocolate lover, Suzanne!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know.

A few years ago I dived with sharks in South Africa – it was one of the best experiences ever!

  1. What film have you watched more than five times?

 I’ve definitely watched ‘The Holiday’ way more times than I’d like to admit

  1. What work are you most proud of in the past year?

I am very proud of my work with the Local Enterprise Offices – particularly the Look for Local campaign during the pandemic which encouraged the public to support local businesses. 

  1. Dream job?

I’d like to run my own business someday…

  1. Favourite brand? – Why?

I’m a bit of a Zara addict….from their clothes to homeware, it’s probably the brand I shop the most.

  1. Favourite Holiday Destination?

Nice, in the South of France. Just stunning!

  1. Best lesson from your career?

Sometimes it’s the little things that make a big impact. We are all human at the end of the day so kind words or a simple thank you email can go a long way…

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Ciarán ‘the comedian’ Ó Raghallaigh….although I’m sure he put this question in himself just for the ego boost lol!

  1. Recommend a podcast.

I love Joanne and Vogue’s ‘My Therapist Ghosted Me”

  1. Reality shows – Love or Hate?

Love ❤

  1. Dinner party with 3 people – dead or alive – who do you invite?

Princess Diana, David Attenborough and Jennifer Lopez.

Di-nner Party
  1. If you could be anywhere in the world – where would you be & what would you do?

The Seychelles, swinging on a hammock on the beach, drinking a Pina Colada. 

  1. Who is your role model?

Michelle Obama – she has such a powerful voice and uses it to great effect to help great causes around the world.

  1. What was your first job?

Waitressing in the cafe of Kilkenny Design Centre in Shanagarry, Cork.

  1. Death Row meal?

I’ll have a chateaubriand with all the trimmings please…

  1. Favourite book?

Is it socially acceptable to admit the Harry Potter series?

  1. Your a grammar nazi oar not?

I guess….it’s part of the day job!

  1. First album you bought or downloaded?

More than likely Boyzone!

  1. Work from home – or office?

From home, for sure 🙂

  1. Most memorable ad slogans – why?

The  ‘Should have gone to Specsavers’ ads spring to mind….always clever and executed really well.

Suzanne Meade is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Google wants its AI to take over your marketing

August 3, 2022

For anyone who is running any Google Ad campaigns you will probably have seen the big shift in Google behaviour over the last couple of years.

Basically, they are encouraging you the customer, the marketer to get out of the way and let their AI take over!!

We’ll allocate your budget for you..

We’ll choose the copy for your adverts..

We’ll come review what you are doing, make recommendations for change and then to make life easy, we will even implement them automatically!

All of this is “cloaked” in a “your campaign results will improve

This was the message I received today for one client campaign:

Unlock your account’s full potential
Opt in to automatically apply recommendations to help you reach your goals by applying the right recommendations at the right time.

We’re here to help you reach more of your marketing objectives
Our Google Ads team understands the dedication it takes for businesses like yours to succeed. That’s why you can automatically apply recommendations – which makes sure that you’ll never miss an opportunity to reach potential customers by regularly applying tailored recommendations to your account.

They understand the “dedication” it takes for businesses like yours to succeed – really??!!

and…that’s why you can automatically apply recommendations….I love the logic!!!!

Press “yes” at your peril, because before you know it, you won’t know whether you are coming or going, your adverts will be applied randomly and the only certain thing will be the amount you are spending, and certainly not how you are spending it.

Our advice is

  • understand your objectives
  • understand how each of the Google features work
  • carefully apply these, in full knowledge of what you are doing and why
  • stay in total control of your messages and budgets
  • review your results carefully and adjust campaigns accordingly

Along with your SEO work, Google Ads are a brilliant, powerful way to generate excellent leads for your business, but please please stay in control.

We don’t want to hand even more control to Mr. Google!

If you need us to help you, you know where we are…

Greg

Greg Canty is a partner of Fuzion Communications and he heads up the digital department, providing web optimisation and Google Ads services to clients.

21 Questions with… Michelle Harrison

July 29, 2022

Welcome to the second of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the mysterious mind of Kardashian fan Michelle Harrison!

Fuzion Communications Picture: Miki Barlo

  1. Tell us something about you that nobody else in the team might know
    I tell the team everything so there’s nothing I can think of they don’t know ha! 
  1. What film have you watched more than five times? 
    Home Alone – but who hasn’t! 
  1. What work are you most proud of in the past year? 
    Working on the IACP Joe Caslin Mural and their 40th Anniversary conference! 
  1. Dream job? 
    Owning my own vintage clothing shop/chain of shops 
  1. Favourite brand? – Why? 
    Apple because they made the iPhone 
  1. Favourite Holiday Destination? 
    Portugal 
  1. Best lesson from your career? 
    Always have a paper trail to cover yourself – but also don’t take things so seriously – we’re not saving lives, have fun and enjoy it! 
  1. Eurovision or World Cup? 
    Neither! 
  1. Who is the joker on the team? 
    Ciarán lol! 
  1. Recommend a podcast
     Doireann Garrihy – The Laughs of Your Life 
  1. Reality shows – Love or Hate? 
    I only watch one reality show and that’s The Kardashians! 
  1. Dinner party with 3 people – dead or alive – who do you invite? 
    My grandad, Lewis Capaldi (Comedy and Music in one), Princess Di (Fashion Icon and I’ll also get all the goss on what really went down with the royal family) 
  1. If you could be anywhere in the world – where would you be & what would you do?
    Chicago – running my own vintage clothing shop! 
  2. Who is your role model? 
    Kris Jenner – badass momager! 
  1. What was your first job? 
    Waitress in my local pub 
  1. Death Row meal? 
    I feel I wouldn’t be very hungry if I was on death row – but if I had to choose maybe prawns for a starter, coddle with loads of fresh bread and butter for main, and a Cheesecake Factory cheesecake for dessert along with a mega pint of wine!
  1. Favourite book? 
    The Power of Now
  1. Your a grammar nazi oar not? 
    Not – I probably should be for my job tho, eek! 
  1. First album you bought or downloaded? 
    The first tape I ever bought was Britney Spears’ ‘Hit me baby one more time’! Can’t remember the first album!
  1. Work from home – or office? 
    From home!
  1. Most memorable ad slogans – why? 
    “Maybe she’s born with it …maybe it’s Maybelline” or “Should have gone to Specsavers” 

Michelle Harrison is a senior account executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.


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