Posts Tagged ‘Cork’

Avoiding the Snowball Effect

February 11, 2021

The beauty of the flurry of snowflakes falling outside my office/spare bedroom window is magical. Yet experience, and probably age, inspire a level of concern and consideration as to the knock effects a heavy and prolonged snowfall can have.

This may be the start of the snow that we’ve been warned was coming over the past week. We’ve been braced for ‘Beast from the East 2.0’ conjuring memories of the Siberian snowstorm that shut much of the country in 2018.

Little did we know that being restricted in movement would be so passé by 2021, having spent the last 12 months in some level of lockdown and what seems like a constant degree of crisis management and “pivoting” as a result of a global pandemic and Brexit, among other things.

As head of Communications back then for Dairygold, the ‘Beast from the East‘ posed immense risks and consequences to the logistics and operations of the business.

How to reach farms to collect milk when the rural roads were impassable, what of the milk that couldn’t be collected? How to support suppliers when they needed their Co-Operative most? Not to mention, the day-to-day operations of the international business, the welfare of hundreds of staff, its processing and manufacturing sites, retail stores etc.

Business continuity kicked into action early, with planning for such scenarios already in place to as much of an extent as possible. I was proud to have been part of the business continuity task force regularly updating management, assessing risks and addressing the complex requirements of all stakeholders. Again, little did we know that orchestrating remotely with efficiency and in collaboration would become a modus operandi for so many of us two years later.

Communications, both internal and external, is critical to linking the elements together. I’m grateful to Dairygold’s management and in particular its CEO Jim Woulfe who astutely valued and recognised the role communications plays in continuity planning and situation management. They led by example on the value of communication across the business.

Underestimating the importance of communications in continuity planning and situation management is one of the biggest risks to a business that can have serious and long-term consequences to safety, operations, reputation, staff morale, you name it.

If you’re a corporate working with an agency or have communications support internally, it’s vital that you see them as your partner. If you don’t have day-to-day support, it’s important to recognise when you may need it and where to go if/when you need Crisis Communication, Litigation Support Services.

We may not always know, or need to know, the nitty gritty but it’s crucial to know enough to devise a strategy, trouble-shoot effectively and be as proactive as possible. From our perspective, business continuity planning, Crisis PR and situation management is a heady mix of proactive and reactive communications. Above all, for it to work, clear and effective channels of communication must be open.

At times we remind and reassure clients that we’ve got their back.

We’re there 24/7 to support, prevent and mitigate adverse outcomes for our clients but we can’t support if we’re in the dark. A quick call or line to your communications partner helps to identify and tease out the risks and the requirements, if there are any.

It gets the cogs turning and can be one of the most important calls that’s made. Communication is not the enemy, it’s the solution. If you have time on your side, media training is also a hugely worthwhile exercise for preparedness which you’ll hope you never need.

Whether it’s for reasons of a lack of time, clarity, silo mentality or containment, communications support can fall down the priority list and it can snowball from there...

Aoibhinn

Aoibhinn Twomey, former journalist, is an Account Director with Fuzion Communications and is part of the Crisis Communications team, offering Crisis Consultancy services from offices in Dublin and Cork, Ireland 

The Importance of Staying Visible..

February 8, 2021

No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which in my view has been the drastic business transformation and surge of digitisation that we have experienced over the past year.

There has never been a time when staying visible online has been more important for business survival.

With doors closing around the country due to the on-going Covid-19 level 5 restrictions, many businesses have had no choice but to adapt ‘from bricks to clicks’ in order to remain viable.

At Fuzion, we work closely with the Local Enterprise Offices (LEOs), to help share the stories of the hundreds of micro-enterprises and SMEs around the country with media – in the hope that it will encourage and inspire others who may be looking to start or grow their business – or for those struggling, to contact their Local Enterprise Office for support.

Through this work, I have been fortunate enough to work with some amazing LEO client businesses from all over Ireland – helping to share their stories of how they have adapted / pivoted (…..even battled) through the pandemic and how they have come out the other side with the help and guidance of the LEOs.

The LEO Trading Online Voucher has had particular impact across the country – with over 13,000 TOV’s approved in 2020…… That’s a whopping 13,000 businesses supported with developing or enhancing their online presence!

From this work, my little nuggets of advice to any small business would be:

  • If you haven’t already, contact your nearest LEO – they provide so much support in terms of business advice, mentoring and grants such as the TOV mentioned above, Business Continuity Vouchers, Feasibility Grants and so much more
  • Again, if you haven’t already – get online! A website ideally or a social media channel where you can keep your customers updated, share new products, blogs etc.
  • Try to think outside the box – now is the time to create a new branch for your business or solution for your customers – take the chance it could pay off!
  • Work on your ‘story’ in three short paragraphs & engage with local media to share your story or share via short blogs / social posts
    • How/Why you started the business
    • How your business adapted / transformed – (including any relevant figures such as online sale growth Vs 2019)
    • Any future plans that you have for your business – ie. new employees, overseas expansion, new stockists etc.
  • Good quality, high resolution photography is a must if engaging in any PR / online activity
    • Know your angles
    • Use colourful props or something that explains your business in the shots
    • Images can be taken by a PR photographer or on your smartphone with a family member or friend if taken landscape
  • Create video content – whether it’s short 30’ second “Meet the Team” videos or a “Hero Video” explaining your business proposition – it is an engaging way to reach your audience
  • If you are a sole trader or very small business – it can be an isolating place – join a network or reach out to professionals (such as ourselves 😉) if you need a sounding board or business support
  • Be consistent and persistent
    • Stay visible & keep plugging and reminding people of why you are so great and why they need your products / services!
    • Use social media advertising and Google Ads to your advantage – with so much competition online – it pays off to pay a little!
    • Connect and talk to your audience online – ask them questions and engage – you might learn something new!

Much of this you may already know – but I hope it has helped just to be reminded or re-energised your motivation!

Most of all it is important to know that the opportunity is there for those who wish to dive head first into the challenges – the decision is ultimately yours whether to stay the way you are or take the plunge!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with  Fuzion Communications, who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

Apple and the iOS 14 Update

October 20, 2020

iOS4 Update - Heather Lordan

Apple have released their latest iOS update – iOS 14, which comes with loads of new features that make your iPhone more accessible and aesthetically pleasing bringing a fresh look to the things you do most often.

The feature I found the most exciting on the new update is widgets.

Surprisingly, Apple was not the leader in this technology, with Android using widgets for years!

With widgets you can choose from different sizes and arrange them however you like. You can also choose what to have in your widget, for example I’ve put my step counter on my home screen to motivate me to walk more each time I open my phone. There’s more you can add to your home screen widget including clock, calendar, photo, battery icon,upcoming events, reminders, temperature, activity bar, sun rise/set and so much more.

Widgetsmith” is the app that tackles all things widgets and “Colour Widget” is what you use to modify your widget with personal preferences and design. I’ve added some prettier icons to my apps, this can be done through shortcuts.

The new App Library is a brilliant addition to iPhone automatically organising all your apps into one simple, easy-to-navigate view.

Apps are sorted by category and your most used apps are always one tap away. You can also hide apps so they won’t appear on your home screen but will still remain in your app library. I think this is perfect for Deliveroo and JustEat as I don’t want to see them on a Monday morning on my home screen but I’d like to think that they’ll be there for me on Friday evening when I need them!

There are so many cool additions that I still can’t comprehend!

The new iOS 14 includes a “Home” App which allows you to manage your smart home more intelligently and securely. The new Home Kit accessory includes adaptive lighting which enables you to change the colour temperature of your lights throughout the day, face recognition for video cameras and doorbells that can identify people you’ve tagged in your photos. You can also now unlock and start the car with your iPhone!!

iOS 14 also has new ways to track group conversations as well as keeping up with your most important ones.

You can now pin up to nine of your most important conversations to the top of your conversation list, so you can easily get to them. You can also personalise your group conversations with an image or emoji. You can type a name to direct a message to someone in the group as well as customise an active group so you only receive notifications when you’re mentioned.

There’s a lot of room for personalistion with this new update, and it may also take some time to get used to the new app navigation system, but overall the new iOS update is looking really helpful and user friendly.

I hope you found this post helpful!

Heather LordanHeather

Heather Lordan is a PR and Digital Marketing Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

Buy a Newspaper..

September 21, 2020

Buy a newspaper

I was delighted to get a call from my local newspaper recently to let me know they had returned from their Covid 19 closure, and asking me if I had any stories for their next issue.

The local paper has always been the ultimate in county pride – getting the graduation picture in the local rag was bragging gold dust for many’s a mammy and daddy!

Regional media is the community cornerstone, the pulse of the town but Covid 19 has changed the media landscape forever.

It was the final nail in the coffin for many local and regional newspapers that were already just barely surviving. Many were forced to close, simply because there was no advertising and zero revenue. It left many journalists unemployed.

It is fantastic to see some return, but devastating to know that several never will. What a gaping hole those well-loved local newspapers leave.

The local newspaper is one of the most valuable media outlets, as well as one of the most credible. It tells the story of a local audience from an insiders perspective.

No Facebook, Instagram or Twitter will ever be able to do this.

The role it plays is essential to our society, our culture, and our democratic reporting. The free press are the gatekeepers for our democracy. With the rise in fake news, the press has never been more important.

But, we must also remember the reality that local newspapers are also businesses.

They must make a profit to stay alive. And they won’t make a profit if their value is not seen, including their advertising value. Advertisers won’t see their value if the public and the local audience don’t read the paper.

Buy a newspaper. Our democracy depends on it.

Ciara Jordan, Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing Agency with offices in Dublin and Cork, Ireland.

Twitter Advertising?

September 15, 2020

I’ve just received some “useful advice” from Twitter about an ad campaign we kicked off last week for a client as well as some performance data.

Twitter Advertising

 

It kindly suggested that we should be running more variations of the creative and also that we should consider adding video as an option.

All great advice Twitter… thank you.

Now Twitter some advice back at you..

We took an hour and a half to run a simple advert on your social media channel that broke our hearts. It is clunky, inefficient and wasn’t working and for no good reason.

It worked in the end … not because we did anything different, but we kept doing what we were supposed to be doing in the first place and it eventually worked.

Considering the budget we were spending on a mini “test campaign” our time spent on it was definitely not worth it and the very painful experience left two of us very frustrated and vowing… never again!

More creatives, add video.?.. as I said, great advice, but we didn’t have a whole day to run a simple advert!    

If your target audience is on Twitter, think long and hard about alternative ways of reaching them and if you do go ahead give yourself an age to create your campaign.

I had no intention of writing this piece but the helpful advice was a straw too many..

Phew..

Greg Canty - FuzionGreg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Social Media Update: Reels, Live Shopping and Snap Camera

September 7, 2020

In this blog post our digital guru, Alma Brosnan, brings us some recent recent developments from the world of social media that you might find interesting and might just work for you and your business!

Changes with Instagram: Reels

One thing that always stands true for Facebook is that they want to be the king in the space of social media and yet again they have duplicated another social media platform into one of their own.

In August, Instagram (which is owned by the social media giant) introduced ‘Reels’ onto the platform, which are short 15 second video clips that can have a musical background…

Sound familiar to anyone? (It’s not so long ago when they literally copied all of the very cool, fun functionality from SnapChat to wrestle young users over to them).

This is Facebook’s attempt to compete with TikTok, the popular short-form video creation app which is especially popular with Gen Z and has garnered more attention from the older generation during the year.

Reels - Social Media Consultancy

The timing of releasing Reels has been perfect by Instagram as President Donald Trump is getting closer to banning TikTok in the United States as a national security threat, and with this popular TikTokers might move to Reels to keep their audience and momentum going.

However, Reels may seem like TikTok but does not have the same functionality and ease of use of the popular app.

Click here for an article from the New York Times that goes through the differences between Reels and TikTok, and TikTok comes out the winner, so we’ll see what happens if Trump goes through on his threat to ban TikTok on September 20th.

The United States wanting to ban a social media platform from another country – that idea is a whole other debate!

Changes with Facebook: Desktop and “Live Shopping”

Have you noticed the new change to Facebook on the desktop version?

From September 1st, the “New” Facebook design was rolled out to everyone. It’s an update to the interface that is now placing a bigger emphasis on Stories, Groups and Events, with the traditional News feed still appearing in the middle of the page, but users have easier access to the above-mentioned activities.

You can also choose to have a “dark mode” as some users prefer to use on their mobile devices but this is usable on the desktop version too.

Facebook changes, Social media consultancy

During Covid-19 and the lockdown periods, Facebook have begun to put a lot more effort in their Facebook and Instagram Shop offerings.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

To quote them:: “We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online

With these new tools, they have now added new customisation features, messaging tools and new insights to help measure results.

A cool new tool introduced with all of these features is “Live Shopping”.

The user hosting the live video will be able to tag the product they’re speaking about which will enable the users watching the video to purchase the product directly.

Changes to Snapchat: Clever integration tool for Zoom 

Sick of Zoom meetings? We’ve all been in at least two Zoom calls a week since lockdown and they’ve varied from professional business meetings to quizzes with families at the weekend.

Snap Camera - Social Media Consultancy, Fuzion Communications

Now as the boredom of those kicks in, we have a fun way to jazz up all your Zoom calls from now on! You can download the Snap Camera from Snapchat as a desktop program and play around with all the different filters to make your calls more entertaining.

That’s it from me until next time … 

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 

Internships during Covid19

August 31, 2020

Finishing college and entering the workforce is a difficult time in general. Throw in a global pandemic, widespread job cuts and you’ve got yourself the Month of June for over 225,000 third-level graduates!

Trying to seek employment is tough, regardless of qualifications or stage of life.

I spent four years in college, writing reports, working on projects and completing modules with a lecturer always on hand to help. Then, all of a sudden on some sunny, yet wet day in mid-March, I get told to leave the college and go home.

Just like that, I felt robbed of my last year in college.

What I had been working towards for the past four years no longer seemed important. Online lectures, shared Google Docs, hours of sitting in the sun feeling guilty for not sitting in front of the laptop, was the reality of my last few months of education. The focus then was on getting it done. Getting my degree, which I had been so set on. The notion of finding a job only filled my body with anxiety, so I put my focus into doing the best I could to finish my course.

Having completed two previous internships, I am pretty familiar with expectations of the intern and the company. I think they are such a great opportunity, both for the student to get insight into the running of a business and for the business to seek and train new talent as well as getting some fresh insights and enthusiasm.

Throughout my time in CIT lecturers always mentioned Fuzion Communications, a full service PR agency with offices in Dublin and Cork. It wasn’t until the end of July that it really clicked with me – Get a job you love, put some confidence into yourself and your abilities and email them!

My mam always told me growing up that I should pick a place I really want to work in and get a job there, easy as that she said!

I have been interning with Fuzion Communications for almost a month now. Time flies when you’re having fun! Initially I thought it would be difficult working from home without being able to ask someone at the desk behind a quick question. However, fortunately for me I work in a communications company and the team here are more helpful and available to talk throughout the day.

Zoom has become my best friend!

Only having to wear office wear from the hips up is a joy. I couldn’t be happier with my first job after college. I’m learning more than I ever thought I could as an intern, and I’m really getting a taste of what a career in PR would be like.

Safe to say I’m very excited for what the future holds.

Heather JordanHeather

Heather Lordan is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

The LinkedIn “headbutt”

August 11, 2020

LinkedIn Tips

It starts with the “connection request” from someone on LinkedIn – after a quick glance over the person’s profile I make a decision whether I will accept or not.

As I keep saying to people in our social media training courses these are not wedding proposals, so my own approach is to give the person the benefit of doubt, thank them for connecting and hopefully they will be another person in your ever extending network that you have had a positive interaction with.

Of course, some people will connect with you with the objective of selling us something – I have no issue with that really as in truth most of us want to make good connections, which hopefully could lead to more awareness and even a good business lead at some point.

I always say to people that in a world of social media there should be no need for “cold calling” and instead think of it as a place for “warm calling“.

Connect with someone relevant, try to have some positive interactions with them, build up some rapport and when and if the time is right gently introduce your services to them.

However, with many that idea just floats high above their heads and instead of taking the “warm calling” approach you get what I call the “headbutt“.

Boom…you didn’t see it coming, right into the forehead and you are left dazed – and you want to do business with me??

I connected with this guy just the other day (XXX is where his name was) and this is what I immediately got back, complete with getting my name wrong:

 Hi Grey

I’m XXX.

My client can bridge funds for your New or Ongoing Business. Do let me know when you receive this message for further procedures.

I am available. Thank you for your anticipated response.

Regards,

XXX

On what planet am I going to do business with this person?

Social media is brilliant for making valuable connections for you and your business – Use it to “warm call” and not to “headbutt”!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

 

 

Remote Meetings – Rules of Engagement

May 19, 2020

Over the past few weeks from toddlers to elder lemons, we have all had a baptism of fire when it comes to remote meetings.  

While we are well used to them at this stage you can see already an A to Z of how people are great or not so great using them so I thought it was worth writing this as we can all get a little bit better – it’s all about Communications!

Love them or hate them, they are here to stay, so I have some tips that have helped me through this new way of working and could help you as well.

For us at Fuzion, it gives us the opportunity to say that we are very much open for business, sleeves up and ready to help. And it’s working for us – we even have won new business for the first time ever without ever having met the client face to face!

When the lockdown was announced first, we thought that was the end of all of our Social Media and Media Training as well as our Brand and Communications Workshops, but we quickly adapted and we have been busier than ever thanks to Zoom.

Remote meetings will never replace the valuable face to face connectivity but if we can get remote meetings right, think of the time we can save, not to mind the benefits to the environment and our pockets. 

It could mean that when the world “reboots” if we embrace remote meetings we will be far more productive and effective as individuals and as organisations and we might even win back some more quality of life.

Here are some of my learnings since conquering the fear of my laptop camera!!

  1. Be mindful of your image

Treat remote meetings as if you are all in the same room.

Wear work appropriate clothing and be mindful of your backdrop. If you have a home office, how about using one of your company’s pop ups, or if that’s not feasible either have a blank wall, or a backdrop that is clutter free.

The first week I just wore my gym gear – who cared…. It turns out I did. 

Part of my ability to thrive and not just survive during this time is keeping to my rituals and that includes giving myself time to look well every day – that way, if there is a last minute meeting – well I’m ready for my closeup!!!

  1. Turn your camera on – don’t hide

Pre Covid the majority of people kept their camera off and blamed the wifi! Now it’s becoming less acceptable to have your camera turned off.  

Now most people almost resent it where people leave their camera off.  You almost feel that they are hiding something, or that they don’t want to engage with you fully.

In most cases no one will say anything but they will see you (or not at all!) in a different light if you are the hidden one.

  1. Have the right light

Don’t sit with your back to the window or to strong lighting – all people will see is your silhouette. Use soft natural light to illuminate you in front or to the side. 

If you don’t have good lighting, invest in an LED Ring Light – They are great value, can plug into your laptop and offer a variety of lights and strengths depending on the natural light in the room.

In my room, I work with the light behind me, so I have positioned my laptop on books to the side with one of these LED lights behind the camera, so when I’m on a Zoom call, I turn the light on and it really softens the lighting.  

  1. Frame the camera correctly

Try out a number of positions/locations for the camera – which may also change during the day depending on light. 

Show all of your face. Place the camera at eye level or higher. Looking up at the camera makes you look more engaged (so they say!!)  And look into the lens, not at the screen. That’s where the people are, and that is how you make eye contact.

I have been on one or two meetings, where the other person’s camera was pointed at the ceiling, which is definitely worse than not having the camera on at all!!!

  1. Drown out noise

If you are in an environment where there are other people working near you, or there might be other distracting sounds you might consider using headsets. They could be the typical ones that come with your phone.

I’m working in an office on my own so I find the mic and the speakers on my laptop work fine, however some colleagues that run workshops and webinars prefer to use headphones or a headset with a mic.

Click this link that I found on the Zoom help resources on best cameras and headsets

  1. Sit up straight and proud

Don’t slouch, sit on a chair, rather than a couch if possible, so it feels more like a meeting setting. Don’t move as much as you might during an in-person meeting, and stay within the camera frame.

Saying that, I work from a couch, with cushions supporting my back as I work. 

I have my laptop to my side, connected to a big screen on a coffee table in front of me and my cordless keyboard on a tray on my lap. Very comfy as as it makes room for my new work colleagues – my dogs Honey and Bert either side of me!!! 

When it comes to meetings, I lean toward the edge of the couch, sit up straight, turn towards the camera which is to the side, so that the backdrop is the wall rather than all the cushions surrounding me. It keeps me focused sitting at the edge of the couch and I have my cordless keyboard and mouse on a tray, so I am able to access the screen if I need to.

  1. Look engaged

Remember it’s not a mirror, so don’t go fidgeting with your hair, or don’t click away on your computer keyboard while someone is talking. If you really have to click away or if there is any external noise like the dogs (or the kids) acting up, then mute when you are not speaking.

I was at a meeting the other day, where one of the ladies kept on tying her hair up and then down. She forgot that everyone could see her.

I think I preferred her hair down lol!!!

  1. Be on time

And that means joining the meeting a few minutes before the start time, to make sure your connection is working OK.

It’s sort of like getting the meeting room ready for the meeting. When I worked in the office, I’d always make sure the room was in order before the meeting and this is my way of making sure I create the best possible impression by being on time and that everything is working properly.

  1. Keep Meetings Short

Some people find remote meetings more draining than face to face meetings. So try and keep them to less than an hour. After the meeting walk around for a few minutes, grab a coffee or give the dog (or kid) a treat for behaving during the meeting!!

I find that I have to focus much more during remote meetings. I want to be sure I hear what everyone is saying and that I’m 100% engaged. So afterwards I feel really drained, but I find it helps keeping them to under an hour if at all possible.

  1. Go Zoom

I know there were some security issues regarding Zoom during the first week or so of the lockdown, but we find this platform really reliable and the quality of audio, visual and screen sharing functionality really good. 

It’s free to use to host meetings if they are under 40 minutes and it’s also free to use if you are just joining in on a meeting. You just need to download the app the first time you use it.

Their website is really great as well for tips on how to use the platform as well as general help with organising webinars, meetings or just working from home. Click here for a blog post from them I found really useful – tips on how to meet like a pro while working from home.

The biggest reason for using Zoom at this stage, is that it is quickly becoming the standard. People are becoming very familiar with it and if it is a meeting, a training session or a webinar make it as easy as possible for them and don’t place any barriers to entry, such as another platform they may not know.

So, that’s all from me – I hope you find these simple tips really useful, and you never know I could be meeting you soon, on Zoom or even better in person!  

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Instagram – Reactions and new features during COVID19

April 28, 2020

Instagram Innovation

Have you noticed an uptake in live videos across social media?

With all our constant Zooming, Housepartying and Skyping, everyone is getting much more comfortable communicating through video.

Any time you log into Instagram you’re pretty much guaranteed to see at least one business account, celebrity or influencer broadcasting live to their followers. This is a great time to reach a captive audience especially as activity on the social media platforms has increased.

Instagram has now added the ability for users to watch live videos from desktop, which is a huge move for them considering how they’ve stuck to ‘mobile-only‘ features the last couple of years. The really useful aspect to viewing Instagram live videos on desktop is that now businesses will have a URL to cross-promote on their other social platforms to boost viewership of their live video.

Instagram have now added more tools as stickers on Stories to help businesses during these times, including gift cards, food orders, fundraisers and challenges. These will allow businesses that have been impacted by limited availability or shutdowns to continue to generate income at this time.

Businesses can share a new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.”

The gift card function is a great option for all businesses to build on their brand loyalty and encourage engagement with their customers.

The food order stickers run through third-party delivery businesses such as Deliveroo & Uber Eats, which can be very useful for those food businesses already using those services.

Challenges are another fun sticker Instagram has introduced recently to keep up with all the engagement around real-life challenges happening between their users. Using this sticker allows you to browse the other challenges that are currently popular on the app and also to tag the friends you want to challenge.

It can be useful for businesses to use this function if they have a fundraising challenge they want to promote amongst their followers.

The social media platforms continue to innovate and stay up to date and relevant by their ability to respond to customers requirements, trends and changing circumstances – Instagram have done well here with their latest innovations.

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland


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