Posts Tagged ‘Cork’

Our German Crisis Communications Partner, Engel & Zimmermann

May 17, 2021

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur.

The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly flexible and is able to react immediately to clients’ needs and where necessary co-ordinate across different jurisdictions in Europe.

At the time of writing there are experienced agencies in 11 countries as part of the CCNE.

To give you some insight into these international partners we have asked each of them to give us some information about their business, the local “hot topics” and their general approach.

We start off with the founding partner of the CCNE.

Here is some information about our German partner agency, Engel & Zimmerman.

About them:
Engel & Zimmermann was founded in 1985 in Munich. Nowadays the owner-run consultancy has a second office in Osnabrück (Lower Saxony) and works for more than 60 companies as regular consulting clients. 50 employees take care of mostly midsized companies.

For these clients they set up systematic crisis prevention, e.g. training for the staff with camera-based media training, workshops for the crisis management team or risk analyses. When a crisis occurs they develop effective communication strategies and talk as spokespeople on behalf of the client to the press.

Engel & Zimmermann specialise in working for food and beverage producers, which account for about half of their regular consulting clients. Furthermore, they deal with compliance and cyber breaches for companies from various industry sectors.

Crisis Communications in Germany:
Communications is very challenging in Germany these days. They observe that social media and corporate communication departments in many companies are not well prepared for sensitive communications with the general public. One of the big topics they identified is that companies are struggling with what they refer to as identity politics.

Many of them are completely overwhelmed and need help in developing an attitude or position concerning political and social issues (e.g. racism and gender diversity), which is accepted by all of their customers. It is more and more obvious that no company can be unpolitical any longer. The reason why Engel & Zimmermann has so many clients from F&B is that this sector has been highly criticised in Germany for many years now. The expectation is that this development continues in the future.

Broadcast media, NGOs and parts of the general public have a huge focus on product quality problems, the use of additives and artificial flavourings or general consumer deception. Against this background, many F&B companies are under permanent pressure and communication mistakes have to be carefully avoided.

Their Approach:
From their perspective, crisis communications is a strategic and long-term task. They are convinced that systematic crisis prevention should be practiced by all companies, which is their groundwork for every kind of effective communications in the case of a crisis. They are available for their clients 24/7 and also help them with current issues. Because of their strategic approach they also believe that and crisis should be precisely analysed in the aftermath. They consider their strategic approach to be a holistic one – from crisis prevention to ad-hoc crisis communications and to crisis evaluation.

The Irish Comparison

While the basics that we follow are identical; be prepared, identity potential risks, have a plan, have a great, experienced team that can handle a crisis and a client team that is trained to handle media with support – it is clear that there are special conditions in each country that you need to be aware of if you are dealing with a crisis and it is at these times that you need a local experienced, agile partner to help you navigate these challenges when they occur.

If you would like any information about our crisis communications service or the Crisis Communications Network Europe feel free to contact me at deirdre@fuzion.ie.

Deirdre

Deirdre Waldron, founder of Fuzion heads up the Crisis Communications team, which operates from offices in Dublin and Cork, Ireland.

How I survived a year of Working From Home!

April 16, 2021

Many of us have a variation on the story now, but in March of 2020 I found myself working from home as a full-time employee for the first time. I make the full-time distinction as I had worked for myself and on my own terms for a few years, but this was different.

Or was it?

In actuality it turned out that the lessons and good habits I had developed prior to re-joining full-time about 6 years ago, were very much still applicable.

When we decamped to our home workspaces in March of 2020 “for a few weeks” we weren’t to know what a paradigm shift it would be. At Fuzion, we had to hit the ground running as some of our clients became extra-busy, especially our design clients, so there wasn’t a lot of time to adapt. Luckily there were some quick hacks that could be applied to make for a productive and positive work from home situation. Here are some of my favourite tips that allowed me to survive and thrive in a year of WFH.

Segregate your work and home life, even if just in your head.

After all, how do you avoid bringing work home, when you work from home? Little mind-hacks can be a great help. For example, you can create a home mood or a work mood, through use of light and sound. I’ve back-lit my Mac, which is only on during work hours and I have taken our Fuzion Design favourite radio station BBC Six Music with me, which I only play during work hours.

After all, Techno Tuesday is great for focus and it just may save your life. When it’s time to stop, the Mac goes off, the lights change and I swap the radio for a playlist or TV.

A Good Workspace is Key.

Many of us kicked off last March on sofas or at kitchen tables. Try and avoid this, get a desk that you can keep just for work. Use a comfortable chair, that you can roll away at end of day. Pay attention to ergonomics as you’ll be sitting there 8 hours a day. Keep your workspace minimalist and uncluttered, distraction free. Apply the same to anything in your peripheral vision, if you can.

Remember to Stand.

Your back will thank you and your focus will thank you. Heck, if you have to, do as Haruki Murakami said and Dance, Dance, Dance. Especially if it’s techno Tuesday. Who’s to stop you? (Magic Carpet Ride by the Mighty Dub Katz is on the radio as I type, be right back).

Choose to Commute.

Take a walk in the morning or the evening straight after work. As much as you might think you don’t miss a commute, the post-work exercise helps reset your brain. Take a camera with you so that you’re always watching out for a good photo and engaged with and interested in your environment, even if you walk it every day. That’ll also help you stretch your eyes after a day of staring at a screen. Some days do the route in reverse! Every bit helps.

Keep good work practices.

Filing, admin, communication. Manage and track your time, keep notes to mitigate the COVID brain fog. Use tools that suit your new work environment. Whether for note taking, collaboration or file transfer. Don’t have a NAS server? Use Google or Dropbox or other collaborative file sharing tools to ensure that your shared files remain in a central location and are always up to date.

Have a department chat group or Slack (we use Google Chat). It’s great for quick questions or a bit of idle chit chat (not to be underestimated).

Get up, get dressed!

Get dressed for work every day, even if you’re only going to be seen on Zoom. If you have to plan what to wear the night before, you’ll instantly feel organised the next morning. Pride in your appearance is great for instilling some positivity and good for your mental health. The ritual of getting ready is familiar and helps you get in a work frame of mind. Don’t worry too much about dress code, but dress in a way that makes you feel good and ready to have a good day.

Watch your breaks

Have a good breakfast and stick to your lunch breaks. Taking breaks is important, even if to stand up and step out of the room. Don’t overdo the breaks either, remember you are at work and if you’re a designer too, you’ll know it ruins that sense of flow we so often need.

Don’t be a hermit

Network, stay in touch with peers, whether via social media or otherwise. Use organised feeds to ensure you’re getting enough good news and inspiration. Avoid doom-scrolling on social media by making lists that you can check in on. If you’ve to catch up with a colleague, take a few minutes extra and do it by video, studies have shown the positive effects of that level of human engagement (see wired article TBC). Even a short DM chat to touch base with a colleague can help your team grow.

Make time for the team. At Fuzion we have a semi-formal Monday morning catch up and briefing. At week’s end it’s Fuzion Friday – which is as informal as you get and a nice way to finish your week. When you’re out for a walk, arrange to meet a friend for a coffee or a chat, even just to feel normal. Especially if you live alone. Just because you’re WFH doesn’t mean you have to be be a hermit.

Be flexible.

For some people. Standard office hours won’t always work when you’re at home. Small people (children) and home life can interrupt. Plan your work when it’s practical, even if that’s earlier in the morning or later into the evening. Enjoy the flexibility, rather than fighting against it.

Take pride in achieving that balance.

Sh!t Happens

Remember, sh!t happens and it’s rarely the end of the world. If the server goes down, your Zoom will only show you as a cat, or a colleague can’t find files at the last second, don’t sweat it. You’re all doing brilliantly. We ARE all in it together. Stay positive. Positivity is contagious.

Thanks for coming to my TED talk!

Mark

Mark Kenny is a Senior Graphic Designer, part of the Graphic Design team with Fuzion Communications who provide a full print and digital design from offices in Dublin and Cork.

Avoiding the Snowball Effect

February 11, 2021

The beauty of the flurry of snowflakes falling outside my office/spare bedroom window is magical. Yet experience, and probably age, inspire a level of concern and consideration as to the knock effects a heavy and prolonged snowfall can have.

This may be the start of the snow that we’ve been warned was coming over the past week. We’ve been braced for ‘Beast from the East 2.0’ conjuring memories of the Siberian snowstorm that shut much of the country in 2018.

Little did we know that being restricted in movement would be so passé by 2021, having spent the last 12 months in some level of lockdown and what seems like a constant degree of crisis management and “pivoting” as a result of a global pandemic and Brexit, among other things.

As head of Communications back then for Dairygold, the ‘Beast from the East‘ posed immense risks and consequences to the logistics and operations of the business.

How to reach farms to collect milk when the rural roads were impassable, what of the milk that couldn’t be collected? How to support suppliers when they needed their Co-Operative most? Not to mention, the day-to-day operations of the international business, the welfare of hundreds of staff, its processing and manufacturing sites, retail stores etc.

Business continuity kicked into action early, with planning for such scenarios already in place to as much of an extent as possible. I was proud to have been part of the business continuity task force regularly updating management, assessing risks and addressing the complex requirements of all stakeholders. Again, little did we know that orchestrating remotely with efficiency and in collaboration would become a modus operandi for so many of us two years later.

Communications, both internal and external, is critical to linking the elements together. I’m grateful to Dairygold’s management and in particular its CEO Jim Woulfe who astutely valued and recognised the role communications plays in continuity planning and situation management. They led by example on the value of communication across the business.

Underestimating the importance of communications in continuity planning and situation management is one of the biggest risks to a business that can have serious and long-term consequences to safety, operations, reputation, staff morale, you name it.

If you’re a corporate working with an agency or have communications support internally, it’s vital that you see them as your partner. If you don’t have day-to-day support, it’s important to recognise when you may need it and where to go if/when you need Crisis Communication, Litigation Support Services.

We may not always know, or need to know, the nitty gritty but it’s crucial to know enough to devise a strategy, trouble-shoot effectively and be as proactive as possible. From our perspective, business continuity planning, Crisis PR and situation management is a heady mix of proactive and reactive communications. Above all, for it to work, clear and effective channels of communication must be open.

At times we remind and reassure clients that we’ve got their back.

We’re there 24/7 to support, prevent and mitigate adverse outcomes for our clients but we can’t support if we’re in the dark. A quick call or line to your communications partner helps to identify and tease out the risks and the requirements, if there are any.

It gets the cogs turning and can be one of the most important calls that’s made. Communication is not the enemy, it’s the solution. If you have time on your side, media training is also a hugely worthwhile exercise for preparedness which you’ll hope you never need.

Whether it’s for reasons of a lack of time, clarity, silo mentality or containment, communications support can fall down the priority list and it can snowball from there...

Aoibhinn

Aoibhinn Twomey, former journalist, is an Account Director with Fuzion Communications and is part of the Crisis Communications team, offering Crisis Consultancy services from offices in Dublin and Cork, Ireland 

The Importance of Staying Visible..

February 8, 2021

No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which in my view has been the drastic business transformation and surge of digitisation that we have experienced over the past year.

There has never been a time when staying visible online has been more important for business survival.

With doors closing around the country due to the on-going Covid-19 level 5 restrictions, many businesses have had no choice but to adapt ‘from bricks to clicks’ in order to remain viable.

At Fuzion, we work closely with the Local Enterprise Offices (LEOs), to help share the stories of the hundreds of micro-enterprises and SMEs around the country with media – in the hope that it will encourage and inspire others who may be looking to start or grow their business – or for those struggling, to contact their Local Enterprise Office for support.

Through this work, I have been fortunate enough to work with some amazing LEO client businesses from all over Ireland – helping to share their stories of how they have adapted / pivoted (…..even battled) through the pandemic and how they have come out the other side with the help and guidance of the LEOs.

The LEO Trading Online Voucher has had particular impact across the country – with over 13,000 TOV’s approved in 2020…… That’s a whopping 13,000 businesses supported with developing or enhancing their online presence!

From this work, my little nuggets of advice to any small business would be:

  • If you haven’t already, contact your nearest LEO – they provide so much support in terms of business advice, mentoring and grants such as the TOV mentioned above, Business Continuity Vouchers, Feasibility Grants and so much more
  • Again, if you haven’t already – get online! A website ideally or a social media channel where you can keep your customers updated, share new products, blogs etc.
  • Try to think outside the box – now is the time to create a new branch for your business or solution for your customers – take the chance it could pay off!
  • Work on your ‘story’ in three short paragraphs & engage with local media to share your story or share via short blogs / social posts
    • How/Why you started the business
    • How your business adapted / transformed – (including any relevant figures such as online sale growth Vs 2019)
    • Any future plans that you have for your business – ie. new employees, overseas expansion, new stockists etc.
  • Good quality, high resolution photography is a must if engaging in any PR / online activity
    • Know your angles
    • Use colourful props or something that explains your business in the shots
    • Images can be taken by a PR photographer or on your smartphone with a family member or friend if taken landscape
  • Create video content – whether it’s short 30’ second “Meet the Team” videos or a “Hero Video” explaining your business proposition – it is an engaging way to reach your audience
  • If you are a sole trader or very small business – it can be an isolating place – join a network or reach out to professionals (such as ourselves 😉) if you need a sounding board or business support
  • Be consistent and persistent
    • Stay visible & keep plugging and reminding people of why you are so great and why they need your products / services!
    • Use social media advertising and Google Ads to your advantage – with so much competition online – it pays off to pay a little!
    • Connect and talk to your audience online – ask them questions and engage – you might learn something new!

Much of this you may already know – but I hope it has helped just to be reminded or re-energised your motivation!

Most of all it is important to know that the opportunity is there for those who wish to dive head first into the challenges – the decision is ultimately yours whether to stay the way you are or take the plunge!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with  Fuzion Communications, who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

Apple and the iOS 14 Update

October 20, 2020

iOS4 Update - Heather Lordan

Apple have released their latest iOS update – iOS 14, which comes with loads of new features that make your iPhone more accessible and aesthetically pleasing bringing a fresh look to the things you do most often.

The feature I found the most exciting on the new update is widgets.

Surprisingly, Apple was not the leader in this technology, with Android using widgets for years!

With widgets you can choose from different sizes and arrange them however you like. You can also choose what to have in your widget, for example I’ve put my step counter on my home screen to motivate me to walk more each time I open my phone. There’s more you can add to your home screen widget including clock, calendar, photo, battery icon,upcoming events, reminders, temperature, activity bar, sun rise/set and so much more.

Widgetsmith” is the app that tackles all things widgets and “Colour Widget” is what you use to modify your widget with personal preferences and design. I’ve added some prettier icons to my apps, this can be done through shortcuts.

The new App Library is a brilliant addition to iPhone automatically organising all your apps into one simple, easy-to-navigate view.

Apps are sorted by category and your most used apps are always one tap away. You can also hide apps so they won’t appear on your home screen but will still remain in your app library. I think this is perfect for Deliveroo and JustEat as I don’t want to see them on a Monday morning on my home screen but I’d like to think that they’ll be there for me on Friday evening when I need them!

There are so many cool additions that I still can’t comprehend!

The new iOS 14 includes a “Home” App which allows you to manage your smart home more intelligently and securely. The new Home Kit accessory includes adaptive lighting which enables you to change the colour temperature of your lights throughout the day, face recognition for video cameras and doorbells that can identify people you’ve tagged in your photos. You can also now unlock and start the car with your iPhone!!

iOS 14 also has new ways to track group conversations as well as keeping up with your most important ones.

You can now pin up to nine of your most important conversations to the top of your conversation list, so you can easily get to them. You can also personalise your group conversations with an image or emoji. You can type a name to direct a message to someone in the group as well as customise an active group so you only receive notifications when you’re mentioned.

There’s a lot of room for personalistion with this new update, and it may also take some time to get used to the new app navigation system, but overall the new iOS update is looking really helpful and user friendly.

I hope you found this post helpful!

Heather LordanHeather

Heather Lordan is a PR and Digital Marketing Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

Buy a Newspaper..

September 21, 2020

Buy a newspaper

I was delighted to get a call from my local newspaper recently to let me know they had returned from their Covid 19 closure, and asking me if I had any stories for their next issue.

The local paper has always been the ultimate in county pride – getting the graduation picture in the local rag was bragging gold dust for many’s a mammy and daddy!

Regional media is the community cornerstone, the pulse of the town but Covid 19 has changed the media landscape forever.

It was the final nail in the coffin for many local and regional newspapers that were already just barely surviving. Many were forced to close, simply because there was no advertising and zero revenue. It left many journalists unemployed.

It is fantastic to see some return, but devastating to know that several never will. What a gaping hole those well-loved local newspapers leave.

The local newspaper is one of the most valuable media outlets, as well as one of the most credible. It tells the story of a local audience from an insiders perspective.

No Facebook, Instagram or Twitter will ever be able to do this.

The role it plays is essential to our society, our culture, and our democratic reporting. The free press are the gatekeepers for our democracy. With the rise in fake news, the press has never been more important.

But, we must also remember the reality that local newspapers are also businesses.

They must make a profit to stay alive. And they won’t make a profit if their value is not seen, including their advertising value. Advertisers won’t see their value if the public and the local audience don’t read the paper.

Buy a newspaper. Our democracy depends on it.

Ciara Jordan, Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing Agency with offices in Dublin and Cork, Ireland.

Twitter Advertising?

September 15, 2020

I’ve just received some “useful advice” from Twitter about an ad campaign we kicked off last week for a client as well as some performance data.

Twitter Advertising

 

It kindly suggested that we should be running more variations of the creative and also that we should consider adding video as an option.

All great advice Twitter… thank you.

Now Twitter some advice back at you..

We took an hour and a half to run a simple advert on your social media channel that broke our hearts. It is clunky, inefficient and wasn’t working and for no good reason.

It worked in the end … not because we did anything different, but we kept doing what we were supposed to be doing in the first place and it eventually worked.

Considering the budget we were spending on a mini “test campaign” our time spent on it was definitely not worth it and the very painful experience left two of us very frustrated and vowing… never again!

More creatives, add video.?.. as I said, great advice, but we didn’t have a whole day to run a simple advert!    

If your target audience is on Twitter, think long and hard about alternative ways of reaching them and if you do go ahead give yourself an age to create your campaign.

I had no intention of writing this piece but the helpful advice was a straw too many..

Phew..

Greg Canty - FuzionGreg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Social Media Update: Reels, Live Shopping and Snap Camera

September 7, 2020

In this blog post our digital guru, Alma Brosnan, brings us some recent recent developments from the world of social media that you might find interesting and might just work for you and your business!

Changes with Instagram: Reels

One thing that always stands true for Facebook is that they want to be the king in the space of social media and yet again they have duplicated another social media platform into one of their own.

In August, Instagram (which is owned by the social media giant) introduced ‘Reels’ onto the platform, which are short 15 second video clips that can have a musical background…

Sound familiar to anyone? (It’s not so long ago when they literally copied all of the very cool, fun functionality from SnapChat to wrestle young users over to them).

This is Facebook’s attempt to compete with TikTok, the popular short-form video creation app which is especially popular with Gen Z and has garnered more attention from the older generation during the year.

Reels - Social Media Consultancy

The timing of releasing Reels has been perfect by Instagram as President Donald Trump is getting closer to banning TikTok in the United States as a national security threat, and with this popular TikTokers might move to Reels to keep their audience and momentum going.

However, Reels may seem like TikTok but does not have the same functionality and ease of use of the popular app.

Click here for an article from the New York Times that goes through the differences between Reels and TikTok, and TikTok comes out the winner, so we’ll see what happens if Trump goes through on his threat to ban TikTok on September 20th.

The United States wanting to ban a social media platform from another country – that idea is a whole other debate!

Changes with Facebook: Desktop and “Live Shopping”

Have you noticed the new change to Facebook on the desktop version?

From September 1st, the “New” Facebook design was rolled out to everyone. It’s an update to the interface that is now placing a bigger emphasis on Stories, Groups and Events, with the traditional News feed still appearing in the middle of the page, but users have easier access to the above-mentioned activities.

You can also choose to have a “dark mode” as some users prefer to use on their mobile devices but this is usable on the desktop version too.

Facebook changes, Social media consultancy

During Covid-19 and the lockdown periods, Facebook have begun to put a lot more effort in their Facebook and Instagram Shop offerings.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

To quote them:: “We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online

With these new tools, they have now added new customisation features, messaging tools and new insights to help measure results.

A cool new tool introduced with all of these features is “Live Shopping”.

The user hosting the live video will be able to tag the product they’re speaking about which will enable the users watching the video to purchase the product directly.

Changes to Snapchat: Clever integration tool for Zoom 

Sick of Zoom meetings? We’ve all been in at least two Zoom calls a week since lockdown and they’ve varied from professional business meetings to quizzes with families at the weekend.

Snap Camera - Social Media Consultancy, Fuzion Communications

Now as the boredom of those kicks in, we have a fun way to jazz up all your Zoom calls from now on! You can download the Snap Camera from Snapchat as a desktop program and play around with all the different filters to make your calls more entertaining.

That’s it from me until next time … 

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 

Internships during Covid19

August 31, 2020

Finishing college and entering the workforce is a difficult time in general. Throw in a global pandemic, widespread job cuts and you’ve got yourself the Month of June for over 225,000 third-level graduates!

Trying to seek employment is tough, regardless of qualifications or stage of life.

I spent four years in college, writing reports, working on projects and completing modules with a lecturer always on hand to help. Then, all of a sudden on some sunny, yet wet day in mid-March, I get told to leave the college and go home.

Just like that, I felt robbed of my last year in college.

What I had been working towards for the past four years no longer seemed important. Online lectures, shared Google Docs, hours of sitting in the sun feeling guilty for not sitting in front of the laptop, was the reality of my last few months of education. The focus then was on getting it done. Getting my degree, which I had been so set on. The notion of finding a job only filled my body with anxiety, so I put my focus into doing the best I could to finish my course.

Having completed two previous internships, I am pretty familiar with expectations of the intern and the company. I think they are such a great opportunity, both for the student to get insight into the running of a business and for the business to seek and train new talent as well as getting some fresh insights and enthusiasm.

Throughout my time in CIT lecturers always mentioned Fuzion Communications, a full service PR agency with offices in Dublin and Cork. It wasn’t until the end of July that it really clicked with me – Get a job you love, put some confidence into yourself and your abilities and email them!

My mam always told me growing up that I should pick a place I really want to work in and get a job there, easy as that she said!

I have been interning with Fuzion Communications for almost a month now. Time flies when you’re having fun! Initially I thought it would be difficult working from home without being able to ask someone at the desk behind a quick question. However, fortunately for me I work in a communications company and the team here are more helpful and available to talk throughout the day.

Zoom has become my best friend!

Only having to wear office wear from the hips up is a joy. I couldn’t be happier with my first job after college. I’m learning more than I ever thought I could as an intern, and I’m really getting a taste of what a career in PR would be like.

Safe to say I’m very excited for what the future holds.

Heather JordanHeather

Heather Lordan is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

The LinkedIn “headbutt”

August 11, 2020

LinkedIn Tips

It starts with the “connection request” from someone on LinkedIn – after a quick glance over the person’s profile I make a decision whether I will accept or not.

As I keep saying to people in our social media training courses these are not wedding proposals, so my own approach is to give the person the benefit of doubt, thank them for connecting and hopefully they will be another person in your ever extending network that you have had a positive interaction with.

Of course, some people will connect with you with the objective of selling us something – I have no issue with that really as in truth most of us want to make good connections, which hopefully could lead to more awareness and even a good business lead at some point.

I always say to people that in a world of social media there should be no need for “cold calling” and instead think of it as a place for “warm calling“.

Connect with someone relevant, try to have some positive interactions with them, build up some rapport and when and if the time is right gently introduce your services to them.

However, with many that idea just floats high above their heads and instead of taking the “warm calling” approach you get what I call the “headbutt“.

Boom…you didn’t see it coming, right into the forehead and you are left dazed – and you want to do business with me??

I connected with this guy just the other day (XXX is where his name was) and this is what I immediately got back, complete with getting my name wrong:

 Hi Grey

I’m XXX.

My client can bridge funds for your New or Ongoing Business. Do let me know when you receive this message for further procedures.

I am available. Thank you for your anticipated response.

Regards,

XXX

On what planet am I going to do business with this person?

Social media is brilliant for making valuable connections for you and your business – Use it to “warm call” and not to “headbutt”!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

 

 


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