Posts Tagged ‘Cork’

A New Way To Call To Action

November 20, 2017

A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc.

But do you need to call your audience into action?

I came across this advert from Flavahans as I waited at the bus stop recently.

It is simple with a small bit of humour, but have you noticed anything missing? There is no website, no social media reference and no ‘buy now’, not even a hashtag!

There is a product, a tagline and minimal information.

I can imagine the meeting that occurred when the designer or marketer presented this to their managers.

Where’s the website?

You have to tell them to follow something, how will they know what to do?

We need to tell them everything about the product” – but do you?

I think it is brilliant!!

We already know every company has a digital presence and if we want to find them we will type their name in the search bar.

So why take up space?

Why tell people what to do?

People hate being told what to do – so let them make up their own minds.

This is a brave move, and one that goes against the grain – but it makes so much sense.

We live in a digital world, we know how to find information but I do not know about your product.

Tell me what I need to know, not what I already know.

Well played, Flavahans

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

The Future!

November 6, 2017

The Future Conference

I spent this weekend at The Future Conference in Dublin, with about 2000 of my peers, and a few of my heroes.

Like most design conferences, it was set on a range of stages, each with a difference agenda and mechanic, ranging from Q&A style platforms, individual presentations, staged interviews and a pop-up artist’s studio.

And like many design and creative conferences, there was a stellar line up (more about this in a bit) crammed into a packed schedule. Unlike any conference that I’ve been to, this one had an agenda, where the speakers were to talk about “The Future”, and what it meant to them, to our industry and our work, which largely meant that rather than the standard portfolio review, we got to have deeper insights into where things are going in the design world. 

Usually I come away from these events with a sense of both love and hate – a love for the work I’ve seen and a hate for my own work, but with a resolve to do more, work harder and be a better designer, and The Future was no different – but this time, as I watched the speakers talk about our collective futures, I found myself looking back and examining why I had chosen design as a career in the first place. 

Future Conference 2017

The Why?

There are various routes into design – many of us start out with either a flair for art, or an unhealthy obsession with pens, pencils and paper.

Mine was no different, I remember one particular art set I got in 1978 and the hours obsessing over colouring in, and I remember spending hours drawing band logos on my school bags. And looking back on it, it was really quite clear that there was only one industry that I was going to end up in!

And (long story short!) this has brought me full circle to thinking that I am so unbelievably fortunate to be part of this creative industry, one that keeps me awake at night trying to figure out solutions to projects, one that gets me talking about crazy sounding intangibles about why we chose fonts and colours, one that makes me passionate about other people’s businesses, sometimes in an almost obsessive manner, but one that rewards me, because as one speaker said “When I do my job well, my clients can do theirs better”.  

The Future was brilliantly illuminated with speakers such as international superstars Sagmeister (of Sagmeister & Walsh), Paula Scher (as seen on Netflix’s Abstract series, a must see!) and Steve Espo, and the incredible homegrown talent such as Brian and Paul from Detail, designers and educators Lara Hanlon, Bob Grey and David Smith who collectively showed us that design is a huge range of things: it is a partnership, solution building, a shared collective experience. It is informative, it can be beautiful, and it is a vehicle for ideas, profit, emotions and humanity.  

If you want me to tell more about some of the things I saw, or if you want to know how I can apply my learnings to your project, just get in touch.

The future is very, very bright!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

Ophelia, Don’t go breaking my heart!

October 17, 2017

Alison Nulty Ophelia preparation

If Ophelia hit this time last year, I would have been one of those storm chasing journalists, imploring viewers not to make any unnecessary journeys…….while I made the same unnecessary journeys I was warning them not to!

What a difference a year makes…

Fortunately, I now have a job where I can work from home, and a boss that recognises and champions flexible working styles (thanks Dee!).

Now I was fairly prepared for ex-Hurricane Ophelia, I even made a to-do list on Sunday afternoon.

But as I sat at home this morning, listening to Ophelia bellow and roar, it got me thinking. How prepared are any of us for when a disaster strikes?

And if you’re a business owner, how crisis-ready is your company?

Preparing for a Crisis

While the nature of the crisis remains unknown, there are plenty of steps that can be taken ahead of that crisis. Preparation is key, and being prepared can save you valuable time, when you feel like you don’t have any to spare.

We know only too well from our work with clients that a crisis isn’t always caused by a major incident either. An ill-conceived tweet, or a failure to respond to customer feedback can quickly snowball out of control. Again, having a plan in place to monitor and manage your social media, and customer feedback channels is vital to helping you protect your reputation.

At Fuzion we have a very specific and robust process that helps our clients to prepare in the event of a crisis situation, big or small occurring.

Ophelia’s flexing her muscles today, as she rages her destructive path through our little island. So, until she leaves us in her devastating wake, batten down the hatches, and keep yourself and your loved ones safe.

Are you prepared for when the storm clouds gather above your business?

How prepared are you for when a crisis strikes?

You know here we are…

Alison Nulty, Fuzion CommunicationsAlison Nulty is a Senior PR Manger, Media Trainer, and Crisis Communications Specialist with Fuzion Communications, a full service agency with offices in Dublin and Cork, Ireland.

Listening and doing nothing

October 11, 2017

Donald Trump - Twitter

Right now, we are living in an ever increasingly strange era.

A bright orange barely human is in charge of the largest nuclear arsenal in the world, and seemingly quite anxious to have a go at using it.

His counterpart in the East – with equally baffling hair – is egging him on and approximately 7 billion people are at the mercy of their moods. This will go down as the dumbest period of human life on earth, or at very least, as the dumbest period of untethered “leadership” in the developed world. 

On a somewhat lighter (but connected) note, both Twitter and Instagram have made some small but significant changes to their platforms recently, in an attempt to improve users’ experiences making them easier and faster to use. 

As users of social media for the past ten or so years, we should be ok with ongoing updates where features that we know and love are “updated” (i.e. removed or positioned elsewhere on the platform, in an non-linear manner – yes, I’m looking at you Facebook for all the things that you’ve done to the time-line. #smt). 

As recently as June 2017, Grace Kim, Twitter’s head of research and design said “…with lots of feedback and ideas from you, we’re refreshing our product… We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better,”. 

But its quite apparent that these companies are not listening to their users. 

In this turbulent time, where people carrying swastika flags, can declare themselves NOT nazis, (note – we are deliberately not giving these words the respect of Uppercase first letter) and use Twitter to publish messages of hate and violence, where threats of sexual violence can be made against people for “offences” such as not shaving their legs, or wanting to be referred to as she/her or he/his, where people can be called offensive terms by the president (he doesn’t a capital “P” either!) of the USA for taking a knee protest, neither changing profile pictures to circles nor increasing the character limit to #280 was not on anyone’s agenda. 

Mike Monteiro has been an outspoken member of the Twitter community asking for DT’s removal for repeatedly touting the terms of service of Twitter, writing on Medium he says “DT has been violating Twitter’s “rules” for years. Calling out individuals, entire ethnic groups, dog whistling his violent white supremacist base, taking on a Gold Star family, a US judge of Mexican heritage, retweeting a gif of Hillary Clinton being attacked, going after journalists. This is hardly acceptable behaviour for a regular human being, much less a US President. Twitter has, rightfully albeit slowly, banned other users for similar behaviour. 

Monteiro intelligently and correctly has spent considerable amount of time and effort engaging with @Jack and @Biz (Jack Dorsey, Twitter CEO & Biz Stone, co-founder of Twitter) highlighting the many instances of misuse of their platform by extremists (I’m including DT in that description…) and what should be done with them, according to their own Terms of Service.

By the levels of engagement between them, they clearly see what he’s saying, but they aren’t listening or are deliberately choosing not to do anything having listened. If they were, there would be less hoo-haa about #280 (which, lets face it, just makes Twitter a rubbish Facebook) and more about ensuring that users behaviour on Twitter was appropriate, respectful and not warmongering. 

In a similar manner, Instagram recently updated its app, allowing users greater functionality (to use multiple images in a single post, landscape and portrait modes, and, errr,  stickers, similar to Snapchat – you know those annoying floral headdresses and bunny rabbit noses? Yeah, those!!).

Some of the updates have been great – threaded comments, the previously mentioned multiple images per post, and Instagram Stories, but there is one simple thing that users have been crying out for, and that is a chronological order of posts. 

Clearly Instagram, much like Twitter, is a commercial endeavour, not some sort of altruistic venture, and its algorithm is built so that the advertising (which thankfully has become less invasive in recent months) is aimed at the correct target audiences, but forcing users into a system that they have clearly expressed as not being something that they want, is a sign that a company is clearly not listening to its user base. 

Perhaps the numbers won’t fall, perhaps we have all become immune to asking for something from a service, and never getting it, but surely that’s a strange set of behaviours to adhere to!

What does any of this to do with design?

Well, everything we do in Fuzion Communications is a reaction to a briefing from our clients.

They tell us what they need and what they want, and we take it from there. Design is a heavy mix of solution providing, communications and creativity, and as designers a huge part of our process is listening to our clients to provide them with creative work, that satisfies their brief. 

Ultimately, our design comes from listening.  

Phew…that’s off my chest!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

Ryanair – Is the biggest crisis the attitude?

October 1, 2017

Ryanair - Always Getting Better

Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis.

In a crisis situation we always advise –

  • Don’t hide
  • Quickly establish the facts
  • Be 100% truthful
  • Always provide a solution (or a least be honest about working hard to find one)
  • Don’t be afraid to say sorry (as long as you mean it)
  • Don’t be shy about telling people the good things you are doing

This can be achieved with a combination of holding statements, follow up statements, interviews and implementing any necessary changes.

In the case of Ryanair there wasn’t really a formal apology but Michael O’Leary was door stopped by reporters and did say it was “clearly a mess” but he went on to point out that it was just 2% of their passengers that had been affected. I think Michael is missing the point here about focussing on the good things!

On their website where they have a page dedicated to the cancelled flights they also remind people of this “2%” as well as listing the flights that have been cancelled. They also provide a ‘link’ to a page that directs people to an EU legislation document about entitlements to refunds and compensation.

The words “sorry” or “apologise” don’t appear anywhere!

Ryanair - Cancelled Flights

Understandably customers are irate – Ryanair are not helping the situation by drip feeding news about cancelled flights, their customer contact lines not being managed efficiently and are still overheating their situation by promoting flights at “€19.99”.

Furthermore, they have been denying that part of the problem is pilots leaving to take jobs in other airlines.

This scenario has got even worse with pilots going public with their gripes and painting a pretty awful picture about what life is like working for the ‘low care’ airline.

All of this comes at a time when the airline has been trying to refocus it’s brand with their “Always Getting Better” campaign.

A different scenario? 

So – would it have made a difference if Ryanair were upfront, issued a formal apology and showed genuine empathy with inconvenienced customers and were honest about solutions and assurances going forward?

The answer would be a big “Yes” but there is also a big “But” to contend with.

The effectiveness of this approach will depend on what people feel about the company when embarks on such a course –

  • Do people feel warmly towards the airline?
  • Do they believe that there is a genuine concern for customers?
  • Do they believe that staff at the airline are treated well?
  • Do they believe that this company does charitable work?
  • Do they believe there is a strong moral compass at the airline?
  • Have they communicated the great things (if such things exist) they have been doing to the general public and stakeholders?

Maybe realising this Michael felt there was no point pretending to care?

In a crisis a robust process will definitely help but the best preparation for a crisis is to be good and do good things and communicate this effectively – it is only then that people will be willing to listen to your apology and accept it.

Leopards don’t change their spots and not caring will bite you in the butt eventually.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Crisis Consultancy Services from our offices in Dublin and Cork, Ireland

Finding the Right Fit – Part 2

September 7, 2017

Norwegian Airlines - Cork to Boston

Five years ago I wrote my first blog which looked at the importance of finding the right fit for your requirements.

This is something I still firmly believe in, and which was reinforced this summer when I travelled on the new Norwegian Air direct flight from Cork to Providence in Rhode Island.

Some people were a little sceptical of this new option, which was billed as a more affordable way to get from Ireland to the USA; saying things along the lines of:

That’s not bringing you directly into Boston, Providence is miles away… a completely different state in fact!” and

But you have to pay extra for your bags and meals.”..

..and yes, they are correct in saying those things; however for me, the flight into Providence was exactly what I was after as I was holidaying in Rhode Island.

And better yet, we travelled for that very reasonable price we kept hearing about!

So what am I getting at here?

I could have chosen to fly in a little “more comfort” with Ireland’s only 4 star airline, directly into Boston; but it would have meant a two hour or more journey to either Shannon or Dublin on this side of the Atlantic, and a similar transfer at the other side; all the while costing me more.

That wasn’t the right fit for me on this occasion, whereas this new option did and so I was more than happy to give it a go and if necessary, learn from my mistakes.

I think the same goes when choosing business partners to work with.

You may have people “advising” you, saying things such as:

You must work with X, Y or Z – everyone who’s anyone works with them” or

They’ve been around for years, they must be the best.

..but at the end of the day, what it really comes down to is whether or not they are going to be able to fulfil your requirements and bring you where you need to be, via the most direct route, and of course, at the best price for you!

When it comes down to it, a business option that compares to Norwegian Air’s offering, where you can pick and choose add-ons as required, is something definitely worth considering – you may find they’ll bring you exactly where you need to be.

Alison O'Brien, Fuzion CommunicationsAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR, Marketing & Design, who have offices in Dublin and Cork, Ireland

Gina London – The Message is clear: Soft skills are a critical part of success

September 3, 2017

Back to school

It’s back to school time for the kids!

While we prepare to deal with the school-run surge in morning traffic, my daughter Lulu and the rest of Ireland’s students are (blessedly) preparing to sling on their book bags again.

Which reminds me, I spoke last Tuesday to a high level group of HR directors from an assortment of top tech companies.

Why do these professionals remind me of schoolchildren? – because we grown-up employees have a lot in common with not-yet-grown-up pupils!

The HR directors shared some of the biggest issues employees say they’re facing.

Top concerns centered around well-being and communications. They’re connected – and they’re issues children face as well.

When I lived in Italy, Lulu went to Aliotti, the most progressive primary school in town.

There, under the guidance of director Donata Baroni and English instructor Pavlina Checcacci, students are taught so-called ‘soft-skills’ alongside other subjects as part of core curriculum.

You can’t teach only knowledge anymore,” Pavlina says. “Twenty years ago, you went to university and studied a subject like engineering. The methodologies didn’t change for about every 10 years. Now it’s every five years. So, when you get out of school, what you learned is already out of date. Today, we need people who can communicate. That makes the difference.

If two people have the same amount of knowledge, yet one also has soft skills and the other one does not, the difference in their success is significant. Your success in business starts in primary school,” Pavlina says.

Likewise, here in Ireland, John Doran, guidance counsellor at Patrician Secondary School in Newbridge, is championing his own approach called ‘Ways to Wellbeing‘, which, he says, “encourages students to adopt a growth mindset and to communicate with confidence“. It is currently being taught in 120 schools in Ireland and Europe. “If we don’t consciously teach young people to communicate, find their voice and create a literacy around emotional intelligence, we may end up with a generation in a fast-changing world that is unemployed, under-employed, or unemployable” John states.

Here in the business world, it’s high time to get serious about soft skills.

They’re not soft, they’re critical!

Let’s compare some student approaches to what we can do in our own professional lives:

1 Learn to give and receive constructive feedback

Here’s an example from Aliotti: Each child draws a picture. The artwork is put up on the wall. Each child is given a Post-it note and instructed to write one thing they like about the picture, one suggestion of what to do differently next time and then another thing they like.  The classic “compliment sandwich”.

At an early age and with a distinct twist, the children aren’t allowed to simply write something they “don’t like” in the middle. They must frame the criticism as a suggestion for the future.

Each artist reads the feedback aloud and thanks the writers.

This approach is structured and it’s a big deal – Imagine how more effective our business meeting debriefs would be if we had all learned, as children, how to organise our thoughts this way.

Productivity would surely increase if we spent less time getting personally offended and defensive from feedback. Learning not to punish the past but empower the future is a trademark of effective communicators.

2 Learn to work in groups

The HR directors who gathered at McKesson Cork’s remodelled offices, checked out the new “collaboration pods” – designed to get employees away from individual work stations and come together as teams.

More and more firms are updating work environments this way.

Similarly, John’s ‘Ways to Wellbeing‘ programme encourages group sharing for his students and Aliotti’s Pavlina says they’re committed to stop requiring children to work quietly alone.

When in your life will you sit in a room of 30 adults and not take opportunities to discuss things? We can’t prepare kids for a reality that doesn’t exist.”

3 Learn to be kind to others and yourself

Studies show the number one factor in team effectiveness is emotional sensitivity to the others.

Learning empathy is key because effective teams make sure everyone speaks and contributes to get a lot of ideas on the table and build consensus around the best idea.

‘Ways to Wellbeing’, stresses techniques to help develop more positive and constructive relationships. “We help them change their emotional state from one of fear and anxiety to one of effort and application” says John.

4 Learn how to learn from your mistakes

Aliotti concentrates less on grades and more on the process of problem-solving.

Pavlina puts it this way: “Life is all about the mistakes and errors and learning from them. So, we don’t just correct tests, we ask questions like ‘What did you do? Why did you do that? What can you do differently next time?’

We find the child who gets perfect grades and never makes mistakes may actually have difficulty as they get older. Children who learn how to try again and again may have an advantage.

Top university business schools like Stanford and Harvard are also adding highly interactive classes and exercises to develop these types of people to people skills. Your place of employment can introduce them too. After all, we’re all students in this school called life.

It’s time to learn soft!

From presentations, to one-on-one scenarios, from spoken to written if you have a question about communications that you would like me to deal with in my column in the Sunday Independent please send me an email at gina@fuzion.ie .

Gina London - Fuzion CommunicationsGina London

Gina London is a former CNN anchor and international campaign strategist who is now a Strategic Communications director with Fuzion Communications. She serves as media commentator, emcee and corporate consultant. @TheGinaLondon

10 Years of Hashtags – The Magic is in The Message

August 23, 2017

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” (click that link for my blog about key messages) that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

Murnaghan

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

 #HashtagHeaven

Greg Canty is a partner of Fuzion Communications

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

“The strength of the team is each member. The strength of each member is the team.”

August 14, 2017

Pippa O'Connor and Brian Ormond at the Opening of The Oyster Bar

Nearly two weeks we had a fantastic night at the highly anticipated launch of the iconic Oyster Tavern, in Cork, just alongside the just as iconic, English Market. The launch welcomed a sea of famous faces and the ‘who’s who’ of the Irish social scene and sports world descended on Patrick Street to toast the new bar.

Stars such as Pippa O’Connor and her husband Brian Ormond and rugby legend,  Peter O’Mahony all donned the red carpet on the night and enjoyed an evening full of surprises as the new Oyster Tavern was finally revealed after a €1.5 million makeover.

However behind every fantastic event is a truck load of hard work, which at the time can be stressful and overwhelming but when it pays off, it is so worth it.

The last two/three weeks in the lead up to the highly successful event there was a huge amount of organisation and to-do lists to be completed and it meant that it was all hands on deck in the lead up to the event and on the night.

I really really enjoyed working on the event with the Oyster Tavern team (what a great team of people) but I couldn’t have done it without the help of my own Fuzion team.

We do event management day in, day out, from large scale high profile events such as the launch of The Oyster Tavern, the launch of One Albert Quay, the launch of Dunnes Stores, Simply Better Cook with Neven range and the launch of Nano Nagle Place to smaller scale ones such as the Summer Food & Craft Fair in Manor West Shopping Centre & Retail Park and the Official Public Dedication of the Kindred Spirits memorial with the Choctaw Nation.

In order for these events to run smoothly there is normally an account manager who takes the lead (which in this case was me) but we do depend heavily on the rest of the team to jump in when necessary and I have to say the team here at Fuzion had my back every step of the way with this launch.

They helped with invites, planning, media, and event management not to mention endless cups of tea, and on the night they came out in force to support the event and support me with any help I needed.

It was a night I felt proud to be part of such a solid and fun team.

“The strength of the team is each member. The strength of each member is the team.Phil Jackson

Edel Cox - FuzionEdel

Edel Cox is a PR Account Manager with Fuzion Communications who are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

Don’t forget about the books

July 17, 2017

There is an urban legend about an architect that designed a library.

In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled with its contents it began to sink.

Although it is an urban legend the story hosts a very important point – Never forget about the purpose.

For example, when I design a logo and the client wants something beautiful and creative, it is easy to get carried away with aesthetics and forget about the purpose of a logo.

A logo is an anchor point for your business and it can often be the first impression a customer has with your business. It needs to represent you, what you stand for, who you are, what you do and what makes you unique – and it needs to do this immediately.

Always keep in mind the purpose of what you are doing.

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland


%d bloggers like this: