Posts Tagged ‘Dublin’

YOU’VE BEEN LYNCHED

January 4, 2023

Cristiano Ronaldo. Kanye West. Andrew Tate.

If Piers Morgan was an undertaker, he’d be investigated for filling his own coffins such has been the fallout for these men following their appearance on his ‘Piers Morgan Uncensored’ show.

Since their chin wagging with the gobby gammon, all three men have experienced catastrophic professional collapses – even if Ronaldo is being soothed by $4m-a-week to play exhibition football in the Saudi Arabian league.

Professional cigar smoker and misogynist, Andrew Tate, was arrested by Romanian police in one of the most brilliant self-owns ever, while the idiot formerly known as Kanye West has self-immolated, in honour of his fellow entrepreneur and misunderstood artist… **check notes** Adolf Hitler.

Morgan’s Midas touch might be only a coincidence, of course, but if he had his way there’d be a fourth victim – one Mick Lynch, the head of Britain’s Rail, Marine and Transport workers’ union.

Alas, while Morgan enjoyed friendly fireside chats with Ronaldo, Tate & Ye, his attempt to take Lynch down at the knees went awry, with the presenter’s attempts to rattle his guest falling flat – inspiring no end of humiliation on social media.

“Is that the level your journalism is at these days?” Lynch asked, when Morgan attempted a ‘gotcha’ by taking aim at Lynch’s obviously humorous Facebook profile photo – a bald puppet from cult 60s TV show Thunderbirds that bore a passing resemblance to Lynch.

“You’re about to wreak havoc on the country, and [The Hood – a fictional terrorist puppet] that’s a man who wreaked havoc on the world!” Morgan continued, unwilling to stop digging, before being put back in his place by Lynch; “Is that the level we’re at, don’t you want to talk about the issues, instead of a little vinyl puppet from when I was a kid?”

“You seem very irritated” Morgan argued, to an utterly nonplussed Lynch. “Well, I’m not”, he responded, as Morgan’s face became ever more crimson.

It was just one of a number of tete-a-tetes in which Lynch won by unanimous decision, going from an unknown trade unionist to a much respected national figure in a matter of months.

As we head into 2023, with public anger growing in many countries due to spiralling costs, inflationary pressures and a general disillusionment with elected leaders’ unable and/or unwilling to make a positive impact – Lynch has become a beacon of common sense and sensibility, in no small part due to those straight talking media appearances.


Morgan has been buried, with Kay Burley, Richard Madeley and others suffering similar fates. I have yet to see anyone ruffle Lynch’s feathers, and that applies to politicians who have endured the same fate as interviewers. He’s given the gotcha kings and queens on GB News a wide berth, however, insisting ‘They’re a bunch of right wing bigots from what I can see”.

Straight talking like that can get you in trouble, but only if you’re not concrete in your views and certain you’ve done your homework. Lynch nails both.

The 61 year-old, born in London to Irish parents from Cork and Armagh, cites James Connolly as his inspiration and has enjoyed quite the rise from a 16 year-old school leaver to a man holding the British government – packed with Eton and Oxbridge graduates – to account. He has gained support on the left, as one might expect – but a quick social media search will prove he’s earned respect from outwith the expected groups.

“If (he) had to do what my members do, getting up at all hours of the morning, working shifts in arduous working circumstances, putting up with all sorts of conditions…he wouldn’t survive a minute, and he wouldn’t have a future in the real world, where they’ve never done a hand’s turn – as my mother used to say.”

This comment, referencing Piers Morgan’s ‘bile and hate speech’, as Lynch called it, showed why and how he’s become so popular. In any media training, we speak about knowing your message and your audience, and being able to weave both into a conversation in an authentic way.

Lynch stands up for his key audience, speaks with a calm authority, and knows his topic inside out. Not a single interviewer or politician has been able to outdo him when it came to facts and figures (Brexit vote aside).

“As my mother used to say” is a classic soft touch to add to a quote – aligning him with his members; the average man and woman in the street.

He’s taken advantage of big ticket appearances on the likes of Piers Morgan’s show, Good Morning Britain, Sky News and the BBC – but he doesn’t over do it. A burst of media appearances ensures that each time he shares his message it’s fresh and we’re not tired of seeing and hearing him.

He’s also shown an eagerness to embrace social media and online channels that may reach a younger audience, an audience recent studies show are trending more to the left than previous generations, and staying there even as they age.

“The new media outlets and social media give us more opportunities,” Lynch said recently. “More and more people don’t trust the mainstream media for various reasons. The main thing is we have to convince our people, trade unionists, to take the action, and that spreads to other people in the community – whether it’s in your pub, your mosque, your church or temple, people have those discussions about what’s going on.”

Once more, Lynch gets his message across in a calm, concise tone, and effortlessly touches on multiple audiences by going beyond just ‘the pub’ when referring to communities where he’d like his message heard.

You may not be planning on becoming a national icon in 2023, but if you end up in front of cameras and microphones, then watching and listening to Mick Lynch will be time well spent.

It’ll be more entertaining, at least, than watching Piers discuss the Saudi Arabian league.

21 Questions with… Deirdre Waldron

October 21, 2022

Welcome to the 13th (lucky for some!) of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is a fan of Tuscany and Sex and the City… it’s Deirdre!

Fuzion Communications Picture: Miki Barlok
  1. Tell us something about you that nobody else in the team might know?

My first job, apart from working for my family’s business, was selling seagrass to pubs – I lasted half a day. On my worst day now, I tell myself ‘I could be selling seagrass!!!’

  1. What film have you watched more than five times?

Sex & the City – and yes, both of them – sorry, not sorry!!!

  1. What work are you most proud of in the past year?

Bringing the number of our team up to 20 this year.

  1. Dream job?

What I’m doing now, but working from West Cork.

  1. Favourite brand?

Everyone who knows me knows the answer to this – James Whelan Butchers. I love the way they take a product that is considered by many a commodity, and really celebrate it and make it so special – this shines through in everything they do and also those who know me will know I’m not just saying this cos the CEO is a client and a good friend.

  1. Favourite Holiday Destination?

Tuscany.

  1. Best lesson from your career

It’s not about the best idea or the biggest budget, it’s about having the tenacity to follow things through.

  1. Eurovision or World Cup?

World Cup.

  1. Who is the joker on the team?

Ciarán – Master Copywriter, which makes him first for the wittiest comment or observation.

  1. Recommend a podcast?

Suppose I can’t recommend Greg’s #WinHappy Podcast? If not, just listened to Coupledom with Idris & Sabrina Elba – some of the episodes are really light; in one of the episodes they had a great chat with Ben & Jerry about their partnership and how throughout growing the business they remained through to their values – even now that they are no longer part of the business, their values have remained the same. I’d wish for the same for Fuzion.

  1. Reality shows – Love or Hate?

Indifferent mainly – although I sneak the odd episode of The Kardashians when Greg isn’t looking!!!!

  1. Dinner party with 3 people – dead or alive – who do you invite?

My brother Liam (I miss him), the iconic and original “Mad Woman” Jane Maas (I miss her), and Billy Joel to entertain us.

  1. If you could be anywhere in the world – where would you be & what would you do?

Walking on a beach in West Cork with Greg and the dogs and as it’s a fantasy, the dogs would be so well behaved I could let them off the lead and run wild – oh and Greg too lol!

  1. Who is your role model?

I have three, my mum, who was a tenacious business woman years before her time, Jane Mass, one of the first female copywriters/ad executives on Madison Avenue in the 1950s,  and the founder of the Rose of Tralee, Margaret Dwyer.

  1. What was your first job?

Working in my parent’s restaurant “The Central Grill” in Tralee. Washing dishes and serving tables, when I was tall enough.

  1. Death Row meal?

Dry Aged Burger with Truffle Fries…….lots of truffles……

  1. Favourite book?

At the moment “Wounds” by Fergal Keane as he gives a shout out to my rebel of a grandfather Willie McCabe and the part he played in the War of Independence.

  1. Your a grammar nazi oar not?

More a spelling nazi than grammar nazi. It’s a definite ‘no’ from me if someone applies for a job with Fuzion and they can’t get the name of the organisation right!!!

  1. First album you bought or downloaded?

Does it count if Santa bought it to me? If yes, then it was ‘Arrival’ by Abba, in 1976 when I was 10 – must have still believed in him….

  1. Work from home – or office?

Office …….. what’s that?

  1. Most memorable ad slogans – why?

“I 💗 New York” – this was pivotal in getting people to look differently at the city – it worked back in the 1970s and is still relevant and used globally in so many ways.

Deirdre Waldron is a Partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Heather Lordan

October 14, 2022

Welcome to the twelfth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up a fan of tattoos and Will Ferrell…..Heather!

Fuzion Communications Picture: Miki Barlok
  1. Tell us something about you that nobody else in the team might know.

I have four tattoos and am planning loads more!

  1. What film have you watched more than five times?

The Other Guys.

  1. What work are you most proud of in the past year?

Helping with Tour de Munster 2021. It was a hugely successful year for the annual charity cycle and it raised over €522k for the Munster branches of Down syndrome Ireland

  1. Dream job?

Own my own gastropub 

  1. Favourite brand? – Why?

Asos – I could scroll for hours!

  1. Favourite Holiday Destination?

I’m not fussy – once there’s sun and an Irish bar!

  1. Best lesson from your career?

There is literally something new to learn everyday

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

I wouldn’t be a massive podcast listener but if I’m out on a walk I always throw on the two Johnnies for a laugh.

  1. Reality shows – Love or Hate?

Hate

  1. Dinner party with 3 people – dead or alive – who do you invite?

Will Ferrell, Paul Rudd and my boyfriend Tomás because I wouldn’t want him to miss out on that!

  1. If you could be anywhere in the world – where would you be & what would you do?

I love Ireland and don’t think I ever want to leave.

  1. Who is your role model?

No real role model but I love listening to positive mindset and manifestation talks.

  1. What was your first job?

Pool attendant in Inchydoney Hotel, Clonakilty.

  1. Death Row meal?

A spicy chicken pasta with garlic bread.

  1. Favourite book?

Feel the fear and do it anyway.

  1. Your a grammar nazi oar not?

I always try and make sure my grammar is right but I wouldn’t be too worried about correcting anyone.

  1. First album you bought or downloaded?

Definitely one of those “Now that’s what I call music” albums.

  1. Work from home – or office?

Home – I couldn’t bare be away from my little shih-tzu. I do love our Fuzion Fridays though, and meeting up with the team.

  1. Most memorable ad slogans – why?

Not a slogan but I remember the day when someone pointed out that the Amazon logo had an arrow from A-Z to represent what they stock, and I was amazed!!

Heather Lordan is Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Olivia Trought

October 7, 2022

welcome to the eleventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is professional Norrie… Olivia!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know. 

I actually don’t think there is anything they don’t know – I like to talk 🙂

  1. What film have you watched more than five times? 

Pretty Woman

  1. What work are you most proud of in the past year? 

The TUS event – the team pulled off an amazing event in a short space of time!

  1. Dream job? 

Wine taster in a vineyard in France – like what could be any better?

  1. Favourite brand? – Why? 

Toyota – my first car purchase from my first paycheck from my first full time job!

  1. Favourite Holiday Destination? 

Jamaica – loved it

  1. Best lesson from your career? 

Own up when you make a mistake

  1. Eurovision or World Cup? 

World Cup – 100%

  1. Who is the joker on the team? 

A toss between Ciarán and Dylan – but maybe Dylan as he is a norrie!

  1. Recommend a podcast. 

The 2 Norries

  1. Reality shows – Love or Hate? 

Love!

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Roy Keane, My Granda John (RIP) and my Dad – what a conversation that would be!

  1. If you could be anywhere in the world – where would you be & what would you do?

Somewhere hot and bringing people out on daily boat tours! Stress free!

  1. Who is your role model? 

Love Michelle Obama

  1. What was your first job? 

Aged 12, Cons shop – Gurranabraher

  1. Death Row meal?

My mums roast chicken and mashed potato

  1. Favourite book? 

Marian Keyes – Rachel’s Holiday (light reading but loved it)

  1. Your a grammar nazi oar not? 

1000000%

  1. First album you bought or downloaded? 

Bought – Michael Jackson’s Bad, Downloaded – Christina Aguilera’s Stripped.

  1. Work from home – or office? 

Bit of both

  1. Most memorable ad slogans – why? 

“McDonalds – I’m lovin it” – both the slogan and the logo are so well known all around the world.

Olivia Trought is Office Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Ciarán Ó Raghallaigh

September 30, 2022

welcome to the tenth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Tokyo and Jesus fan…..Ciarán!

  1. Tell us something about you that nobody else in the team might know.

Once danced in front of Heidi Klum & Anne Hathaway on a movie. Was on Blackboard Jungle.

  1. What film have you watched more than five times?

Intouchables. Die Hard. Willy Wonka & the Chocolate Factory (original). Beetlejuice.

  1. What work are you most proud of in the past year?

Just helping everyone in the team to be the best human they can.

  1. Dream job?

Donald Trump speechwriter.

  1. Favourite brand? – Why?

Apple. Just pristine in everything they do. (Apart from ports & cables)

  1. Favourite Holiday Destination?

Japan. Everyone should go once before they die a slow, miserable death.

  1. Best lesson from your career?

Never be afraid to ask what might seem like a stupid question.

  1. Eurovision or World Cup?

Scratch my last answer, sometimes you should be afraid to ask a stupid question!

  1. Who is the joker on the team?

Like, Michelle.

  1. Recommend a podcast.

Bill Burr. Revisionist History (first season). Winds of Change.

  1. Reality shows – Love or Hate?

Hate. Pity. Despair.

  1. Dinner party with 3 people – dead or alive – who do you invite?

The famous Jesus Christ and his two parents (we think), Mary and Joseph. They’d have *some* great chats.

“Dad, why are the lads in class saying mam’s a virgin?”

“Oh Jesus, I mean, son…ah…sure lookit. More wine, Mary?”

  1. If you could be anywhere in the world – where would you be & what would you do?

Japan. Riding Bullet trains all day long, and eating mad-flavoured Kit Kats with folks dressed like Super Mario characters.

  1. Who is your role model?

Nanda – my grandfather, was my idol. Gave me a love of cycling and I’m not sure I’ve ever been happier than when he was on the side of the road at a race I won.

  1. What was your first job?

Roches Stores. Not sure what I was meant to be doing.

  1. Death Row meal?

Eddie Rocket’s burger with garlic cheese & cyanide chips.

  1. Favourite book?

Impossible to choose. But I wish I could read The Long Walk (Stephen King) and Going Solo (Roald Dahl) again – for the first time.

  1. Your a grammar nazi oar not?

Ja!

  1. First album you bought or downloaded?

Introducing the Hardline According to Terence Trent D’Arby.

  1. Work from home – or office?

If ‘home’ was in Dubai or Tokyo, then home – but miss the camaraderie of an office.

  1. Most memorable ad slogans – why?

“‘Snap! Crackle! Pop!’” Almost 90 years old, but still amazingly sharp.

Ciarán Ó Raghallaigh is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Lolly Cleary

September 9, 2022

welcome to the seventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Metallica and Alexander McQueen fan…..Lolly!

  1. Tell us something about you that nobody else in the team might know.

I had a brush with death 1 month before my 18th birthday, when I went through the back window of a car.

  1. What film have you watched more than five times?

Moulin Rouge

  1. What work are you most proud of in the past year?

All my work with Fuzion

  1. Dream job?

I love baking – something to do with that maybe?

  1. Favourite brand? – Why?

Alexander McQueen – I think this is fairly self explanatory.

  1. Favourite Holiday Destination?

Lisbon was my favourite holiday ever.

  1. Best lesson from your career?

Don’t be afraid to ask for help, or look stupid – it can save you a lot of time and hardship in the long run.

  1. Eurovision or World Cup?

Wimbledon / Masters / F1.

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

Win Happy by Greg Canty – Obviously!! ….or…. the Tommy, Hector and Laurita Podcast.

  1. Reality shows – Love or Hate?

Hate – They are chewing gum for the eyes.

  1. Dinner party with 3 people – dead or alive – who do you invite?

My uncle John who has passed away / Phil Lynott / my good friend Martina Sartor who I’ve not seen for about 4 years.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cuba – absolutely nothing.

  1. Who is your role model?

No one in particular.

  1. What was your first job?

Answering phones for my dad.

  1. Death Row meal?

Rick Stein’s Sweet Potato and Chorizo Quesadillas with guac / pico / sour cream etc, ice cold beer.

  1. Favourite book?

Harry Potter.

  1. Your a grammar nazi oar not?

I thought I was until Ciarán joined the team.

  1. First album you bought or downloaded?

Metallica – …And Justice for All.

  1. Work from home – or office?

Mostly home, but sometimes office.

  1. Most memorable ad slogans – why?

A sarcastic “Cool story”.

Lolly Cleary is Head of Design at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Sarah Murphy

September 2, 2022

Welcome to the sixth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the Barry’s Tea & the Wesht loving…..Sarah!

DC 22/10/2021 Fusion Communications Team Pic Diane Cusack
  1. Tell us something about you that nobody else in the team might know.
    That I climbed Kilimanjaro and ironically only got into hiking after that!
  2. What film have you watched more than five times?
    There’s a few that come to mind!  As Good As It Gets, Good Will Hunting, My Fair Lady and the original Charlie and the Chocolate Factory.
  3. What work are you most proud of in the past year? 

The ‘Belonging’ exhibition with The Hunt Museum comes to mind. The concept of the exhibition and the art itself was all just pretty special to be a part of. Also, I really loved seeing the different layers of coverage coming in… there is nothing quite like that feeling of a plan coming together!

  1. Dream job?

Is that a trick question? Sure we are all working the dream in Fuzion, no?! Well, If I wasn’t in Fuzion I would love my own eclectic gift and clothing store full of one off pieces, filled with Irish talent… beside it I’d have a coffee shop with very good coffee and excellent cake as well as tasty savoury options, the walls would be covered with Irish art and the space would double up as a venue space at night for pop ups and occasions, not sure if its financially viable mind, but this is dream territory!

  1. Favourite brand? – Why?
    Barry’s Tea – forever synonymous with home and providing comfort.
  2. Favourite Holiday Destination?
    In terms of holidays for a bit of heat I’m not loyal, for favourite destinations on repeat probably Galway or Kerry.
  3. Best lesson from your career?
    You never know it all, so I believe it’s important to have a growth mindset.
  1. Eurovision or World Cup?
    Eh Neither! But if I have to choose I’d go with Eurovision for the cheese factor.
  2. Who is the joker on the team?
    There’s a few! But I’m going to go with Ciaran.
  3. Recommend a podcast.
    The Inner Chief – Greg Layton. He does really interesting interviews with people that you don’t normally get an insight to.
  4. Reality shows – Love or Hate?
    Don’t love them, but they have their place when you want to just zone out and not have to think too much!
  5. Dinner party with 3 people – dead or alive – who do you invite?
    David Attenborough, Judi Dench, and Julie Andrews. If I could have four I’d add in Dolly Parton!
  6. If you could be anywhere in the world – where would you be & what would you do?
    Happy in Ireland right now, but always wanted to do a year or two in New York back in the day.
  1. Who is your role model?
    My sister, she always knows the answer and has the ability to make everything look effortless.
  2. What was your first job?
    My first summer job was working in the kitchens of Kilkea Castle, which involved a lot of chopping and mashing potatoes for circa 200 people – strong arms that summer!
  3. Death Row meal?
    Surf and Turf platter in Michael’s restaurant in Dublin.
  4. Favourite book?

In the last few years the books that come to mind are Where the Crawdads Sing – I’m nervous about the film adaptation, I hope they do it justice! My Favourite Biography in the last few years is Shoe Dog with Phil Knight (the story of Nike) – it was bravely honest and not always flattering which is rare!

  1. Your a grammar nazi or not?
    Grammarly is my friend!
  2. First album you bought or downloaded?
    No Doubt.
  3. Work from home – or office?

Both, nothing like being in the office for teasing out ideas you might have, collaboration makes for better results more often than not.

  1. Most memorable ad slogans – why?
    Nike, Just Do It – simple and is a call to action to move.

Sarah Murphy is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Football & Brand Loyalty

August 29, 2022

The recent return of the Premier League for its now 31st season has begun to intensify rivalry and debate with the offices of Fuzion Communications.

As a Manchester United fan, I have been on the receiving end of most of the mockery that has taken place. However, it has not stopped me defending my club like I am a player or member of the coaching staff. In turn, this led me to think about why we show such loyalty to our football clubs compared to other brands, businesses, and organisations.

The process of being a fan of a football club is clear. You start to like football, you watch a couple of matches, you select the club you want to follow, and you support that club for the rest of your life. Seems easy and hassle free doesn’t it!

In reality, it is often not so easy and not so hassle free.

I first started to watch football in the 2007/08 season. At this time, Manchester United were the current English champions and my dad, a Leeds United fan, told me they were the biggest and best club in England, if not the world. Me being me, only the biggest and best would do and so I became a Man Utd supporter. Over the next six seasons, I would see Man Utd win four Premier Leagues, a Champions League, two League Cups, and a Club World Cup. Then Sir Alex Ferguson decided to retire as manager in 2013 and our reign of success came to an end.

Fast forward nine years, and I have not seen Man Utd win another Premier League title. This would have been unimaginable to think the day I started supporting the club and not just to me or Man Utd fans but to every other football supporter across the globe. So, after nearly a decade of no league titles and relatively little success, why do I or even should I continue to support the club?

Over the last few years,  I have been a generally unhappy and dissatisfied Man Utd supporter. If I was unhappy with any other brand, business, and organisation, then I would simply switch to a competitor, if available. There are plenty of football clubs that I could support instead. I am sure being a Manchester City or Liverpool FC supporter over the last few years would have made my life much easier (although United supporters do hold the bragging rights over Liverpool fans at the moment!).

The key reason why football fans do not decide to ditch their team for another comes down to brand identity. In any business or organisation, brand identity should be considered the essence of the brand. A strategic goal of any brand strategy is to develop a pathway for the ‘returning customer’. Creating a distinct and attractive brand identity allows you to further brand loyalty and retain it over the long-term.

To identify successfully with any customer or fan, your brand needs to include features that appeal to and satisfy their needs. Your brand identity should have characteristics, traits, and values that match your customer or fan-base, while also having a clear distinction from competitors. This allows you to build a high level of prestige for your brand and enables fans or customers to perceive their favourite team/brand as attractive and share a common identity with other fans. You will see greater brand loyalty translate because of this strategic approach.

The benefit of greater brand loyalty is important to the long-term sustainable future of any business or organisation. For those who partake in brand loyalty, whether consciously or not, they do so without cost being a significant factor, as they perceive a higher quality and better service than other brands.

Brand loyalty can only be considered as reached when customers repeatedly purchase a particular brand. For example, a regular cup of coffee at Starbucks can cost about 2-3 times as much as at a filling station or supermarket and you are not guaranteed the same product or service at different locations around the world. However, people will still queue in Starbucks stores, even if they are running late, for their coffee fix.

When you achieve brand loyalty then there are two reasons that a fan or customer will stay loyal: hope and expectation. Your brand’s loyal customer base will be hoping and expecting for a certain standard of product or service.

It is important to remember that achieving brand loyalty does not mean that you have that customer for life. That is where football clubs and more traditional business-orientated brands differ. It is much easier to ditch your regular brand of washing powder than your football club. You must keep your customers with a level of hope and expectation to retain brand loyalty.

But as is often said in sport and life, ‘it is the hope that kills you’!

Dylan

Dylan Morley is a PR account executive with Fuzion Communications, a full service Marketing, PR and Graphic Design agency who operate from offices in Dublin and Cork

21 Questions with… Stephanie Stafford

August 19, 2022

Welcome to the fourth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the French fashion & steak loving.. Stephanie!

  1. Tell us something about you that nobody else in the team might know. 

I’ve lived in four countries and I’m an avid sea swimmer. 

  1. What film have you watched more than five times? 

Both Princess Diaries and Goodfellas, this probably gives you some insight into my personality!

  1. What work are you most proud of in the past year? 

I’m equally proud of each campaign we work on. I always make sure to keep client campaigns fresh and exciting for consumers but also for our team.

  1. Dream job? 

I’m in it, of course!

  1. Favourite brand? – Why? 

Louis Vuitton, I’m a sucker for french designers. The quality is next level and I invest in timeless pieces that will last.

  1. Favourite Holiday Destination? 

The French Riviera, I hope to own a holiday home there someday.

  1. Best lesson from your career? 

IT would have to be…..that a happy and motivated team is key to everything.

  1. Eurovision or World Cup? 

Neither, Love Island? 

  1. Who is the joker on the team? 

I would say myself but there’s stiff competition for the role.

  1. Recommend a podcast. 

My therapist ghosted me, cracks me up on the walk into work.

  1. Reality shows – Love or Hate? 

Love. Keeping up with The Kardashians is always on in my house.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Jennifer Lopez, Shania Twain and Dwayne Johnson for obvious reasons

  1. If you could be anywhere in the world – where would you be & what would you do? 

There is a lot to be said for an easy life and a positive mindset. I appreciate the small things in life but I wouldn’t say no to working from home in a penthouse Dubai apartment. New office location for Fuzion?

  1. Who is your role model?

My Mum and brother. Their work ethic and approach to life has shaped my entire career and given me confidence to take the risk do some crazy things over the years.

  1. What was your first job?

An English grinds teacher.

  1. Death Row meal? 

You can’t beat fillet steak, hooked on Butcher restaurant in Kilkenny at the moment.

  1. Favourite book? 

The one I’m writing right now, watch this space.

  1. Your a grammar nazi oar not? 

You’d have to ask the team!

  1. First album you bought or downloaded? 

I presume Westlife, still a huge fan.

  1. Work from home – or office? 

Home with my dogs but Zooms with my great team.

  1. Most memorable ad slogans – why? 

Nike – Just do it. Reminds me that the gym exists everytime I see it.

Stephanie Stafford is an Account Director at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Suzanne Meade

August 12, 2022

Welcome to the third of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shark-diving, chocolate lover, Suzanne!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know.

A few years ago I dived with sharks in South Africa – it was one of the best experiences ever!

  1. What film have you watched more than five times?

 I’ve definitely watched ‘The Holiday’ way more times than I’d like to admit

  1. What work are you most proud of in the past year?

I am very proud of my work with the Local Enterprise Offices – particularly the Look for Local campaign during the pandemic which encouraged the public to support local businesses. 

  1. Dream job?

I’d like to run my own business someday…

  1. Favourite brand? – Why?

I’m a bit of a Zara addict….from their clothes to homeware, it’s probably the brand I shop the most.

  1. Favourite Holiday Destination?

Nice, in the South of France. Just stunning!

  1. Best lesson from your career?

Sometimes it’s the little things that make a big impact. We are all human at the end of the day so kind words or a simple thank you email can go a long way…

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Ciarán ‘the comedian’ Ó Raghallaigh….although I’m sure he put this question in himself just for the ego boost lol!

  1. Recommend a podcast.

I love Joanne and Vogue’s ‘My Therapist Ghosted Me”

  1. Reality shows – Love or Hate?

Love ❤

  1. Dinner party with 3 people – dead or alive – who do you invite?

Princess Diana, David Attenborough and Jennifer Lopez.

Di-nner Party
  1. If you could be anywhere in the world – where would you be & what would you do?

The Seychelles, swinging on a hammock on the beach, drinking a Pina Colada. 

  1. Who is your role model?

Michelle Obama – she has such a powerful voice and uses it to great effect to help great causes around the world.

  1. What was your first job?

Waitressing in the cafe of Kilkenny Design Centre in Shanagarry, Cork.

  1. Death Row meal?

I’ll have a chateaubriand with all the trimmings please…

  1. Favourite book?

Is it socially acceptable to admit the Harry Potter series?

  1. Your a grammar nazi oar not?

I guess….it’s part of the day job!

  1. First album you bought or downloaded?

More than likely Boyzone!

  1. Work from home – or office?

From home, for sure 🙂

  1. Most memorable ad slogans – why?

The  ‘Should have gone to Specsavers’ ads spring to mind….always clever and executed really well.

Suzanne Meade is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.


%d bloggers like this: