Archive for the ‘Positivity’ Category

“Life is either a daring adventure or nothing”

August 9, 2016

Make it count - Nike

When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.  

Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”

Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.

However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.

Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.

For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?

Even so, following the video I could not shake the pestering notion of the campaign.

With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.  

Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.

What are you doing?



Isabel Oliver is a PR intern in the Fuzion PR Dublin office

Cumulus Clouds and First Women.

August 4, 2016

Aer Lingus - Captain Grainne Cronin

I was having a super meeting with a new client last week, you know those round table moments when everyone is on the same page and all getting excited about the strategy and the jobs to be done to bring this to life.

We started discussing “Leaning In” and progressed to the first Aer Lingus female pilot. I recalled a conversation long ago with my Dad, who trained Aer Lingus pilots. Avoiding answering the question about what I had achieved in school that day, I pushed back to Dad and enquired what had he achieved?

He started talking about how he was training the first Aer Lingus female pilot, and that they had been working in the Simulator that day. Months later I saw a shot on the front of the paper (her first flight was in January, 1978) of Captain Grainne Cronin, sitting in the cockpit proudly, after receiving her wings. (the pic above was a retirement pic in 2010 after 33 years as a pilot)

I headed off to chat to Dad; “Was that the same girl that he was in the Simulator with?” “Yes”, he replied “ and what is going to make her so great is that she saw beyond the Cumulus clouds and really worked hard to achieve her goal. Sometimes when you are a woman you have to push yourself even more to grab hold of your dreams”.

Because of Captain Cronin’s dream and hard work breaking the mould, many other women were empowered to follow their dreams, and Aer Lingus now employs more female pilots that the global average of around 10%.

So let us ladies take a moment and celebrate the ‘first women’, those who break new ground and make the rest of us realise that we can go as far as our capabilities allow: Presidential Nominee Hillary Rodham Clinton, President Mary Robinson, Attorney General Maire Whelan and Chief Justice Susan Denham.

Ladies and Gentleman fasten your seat belts we are going through the Cumulus clouds, Have a safe flight!

Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland

The Power of You – You have the Power!

August 3, 2016

Bressie - Cork Chamber , Power of You

I took some time out earlier this summer to go along to Cork Chamber’s 2016 Forum entitled, ‘The Power of You’, which looked at the benefits and importance of well-being in the workplace.

We heard from expert speakers including Mental Health champion & TV Personality, Niall ‘Bressie’ Breslin; World Champion and Olympic athlete, Olive Loughnane; Cork Football Performance Coach and Partner at Gazing Performance Systems, Conor McCarthy; Nutritionist, Lucy Hyland; and executive business coach, Barbara Nugent about the importance of Food, Fitness, and Focus and how making small changes can greatly enhance the professional performance of individuals and teams.

Power of You - Cork Chamber

There were a few things that stuck with me after the morning session, and if I’m feeling overwhelmed or stressed out now, which I’m sure many of you feel every so often, I bear these in mind.

They’re worth considering, so take a look and see what you think:

  • Conor discussed how multitasking is myth! The maximum number of things your brain can really focus on is three to four at any one time, so do just that, and stay on task.
  • Olive recommended spending at least 150 minutes on moderate exercise, or 75 minutes on high intensity exercise per week. This may seem like a lot, but when Olive put it in terms of taking this time out of the 144 hours there are in a week, it doesn’t seem like so much, and your excuse is just invalid!
  • Lucy reminded us that we all have the ability to make choices and we all have the ability to choose the things we control. It’s up to you to decide for yourself, so make sure you do.
  • Bressie spoke about how we should approach our brain and mental health in the same way as physical fitness, and understand that training takes years! He shared his five tips for creating a positive mindset and suggested trying them out for ten days;

These were:

  1. Limit/ avoid toxic people and environments
  2. Practice self-compassion – say one thing you’ve done that day that you’re proud of
  3. Gratitude – every morning before you hop out of bed, in your mind say 30 things that you’re thankful for
  4. Mindfulness – have 30 mindful moments each day
  5. Stop judging people!

Realise the Power Of You, and appreciate that you have that power!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR & Marketing, who have offices in Dublin and Cork, Ireland

Tiny things are huge things!

June 6, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!


Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion


A Woman’s Place is in the House, Leinster House

February 25, 2016
aine in the house

Áine Collins TD, Letting everyone know where a woman’s place should be!

I am so proud of my friend and my TD Áine Collins.  

She is one of the most honest, tenacious, intelligent and loyal people that I know – which are all great traits for a politician and for a friend.

I have seen first hand how much she cares for the community and bearing in mind her background as an accountant, entrepreneur and farmer’s daughter, how she has fought hard for the SME and farming sector and for safeguarding our rural communities and smaller towns that are just as relevant to the future of Ireland as the big cities.

For any undecided’s out there in the Cork North West Constituency, I would like to ask you to please vote for Áine.  Even if you have promised your No 1 elsewhere (why?), if you could give her your second or third preference.

During the last general election, Greg and I reached out through social media to candidates of all parties (well bar Sinn Fein – but that’s another story!!) just to get conversations going around the election.  Post election Áine was one of the few who continued the engagement, even after she got our vote she genuinely wanted to know what she could do for us SME owners in Leinster House and Greg and I have both seen first hand, if we put an issue in her direction, she is like a dog with a bone trying to get it sorted.

She always listens and she is like that with everyone she comes in contact with.  She has done some amazing and often unsung work including setting up the Cork Foundation – totally her idea – which very successfully now reaches out to the Cork business community at home and abroad and she has personally cajoled them into helping fund new enterprises and community projects.

In my home town of Ballincollig, when all sources of possible funding were exhausted she managed to secure €5k for the inaugural Ballincollig Music Festival, which thousands attended free of charge on a sunny Sunday in August in Ballincollig Park. It would not have happened without her.   Also in Ballincollig she secured funding for a vital research project by international experts, which will help the development of the business proposition in the town.

I could go on, but I don’t want this to seem like a party political broadcast.  

I am so proud to call Áine my friend and over the past five years she has also been a valued colleague on various projects, she was even a client for a short while and I am honoured to have been along a little of her journey so far, representing us in Leinster House.

Aine Collins TD294.jpgI believe, in our constituency of Cork North West and in particular in the fantastic place I call home, Ballincollig, that Áine, is really the best option.  Not just because I am her friend, but because I believe that she is the best person for the job and that the best place for Áine is in the house – Leinster House.

CSR – Starting from the ground up

February 1, 2016

Unless you were hiding under a rock in late January, you probably spotted details of a heart-warming story about how a “mystery” Cork bus driver helped a little old lady, making her day… and that of lots of people who heard the “heroic” tale.

In case you missed it, here’s a snapshot of the Facebook post that brought this little act of kindness to light…

Kind bus driver

Thanks to Clara’s post, news of this good deed spread around Cork and the entire country (and the world!) quickly… as you can see from the screengrab above, this number escalated and the post on Bus Éireann’s Facebook page has now been liked almost 100,000 times. The bus driver was quickly identified online by his sister and sister-in-law as William Harris.

Now I’m sure when William took just a minute out of his day to help his passenger it didn’t cross his mind again… after all this was just a genuine act of human kindness that I’d like to think any of us could have, and would have done.

Unfortunately though you don’t come across “William” on every bus journey, or train journey, or restaurant visit you make. But if I was “William’s” employer, I would certainly encourage all my staff to take a leaf out of his book – it’s nice to be nice, and it doesn’t cost a thing. A big message is that CSR doesn’t always require budgets!

Working in PR we see companies strive for Best Practice when it comes to Corporate Social Responsibility (CSR), but really if you think about it, it starts at grassroots level and is so simple. Once the foundations are in place and people buy into the idea, everything will fall into place. I’ve worked with so many clients over the years who have implemented simple, yet very effective, CSR initiatives and activities that genuinely make the staff feel good but also make a real difference.

Remember to do the little things, for one day you will look back and realise they were the big things!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing who have offices in Dublin and Cork, Ireland

Winning is all about Mindset

November 30, 2015

Change Your Mindset Concept

Not only am I part of the Fuzion team I am also a self confessed GAA obsessed Kerryman who has been exiled in Cork since 2008!

My background prior to joining Fuzion was in the Fitness and Leisure industry. Though my career pathway has changed radically I still maintain a deep rooted interest in the area of Strength and Conditioning and helping athletes realise their potential.

Having played both hurling and football I was always conscious of the ways and methods of the numerous coaches and trainers I encountered along the way.  I always wondered why we trained the way we did and what was the reasoning behind the often wild and wacky routines that were endured rather than enjoyed.

Ultimately success bypassed teams I played with more often than not though.

And so 2015 began with my first opportunity to train an adult team and mould and lead a group of players to their perceived promised land. My approach was very much along the lines of how business leaders take a concept, develop it, lead a team of people each with the common aim of achieving success and growth.

Dungourney GAA County Final winners

In leading a team to win a county title for the first time in 106 long years I followed these guiding principles to create the platform for our success.

  1. Dare to believe and you will achieve

“The person who gets the farthest is generally the one who is willing to do and dare. The ‘sure-thing’ boat never gets far from shore.”
Dale Carnegie

There should never be a time in your life when you’re not attempting something impossible. It is the impossible dream that stretches your imagination and shows you what you can become.

Get out of your comfort zone and stretch yourself.  Stretch the amount of work you do, stretch your expectations, and stretch your imagination no matter how outlandish your thoughts may seem.

  1. Embrace past failures

If you want to succeed, you need to fail.  No one succeeds with just a handful of failures. You need to fail, and fail, and fail again.  Failure is the path to success and it is through failure that the pathway to success becomes clear and you learn how to succeed.

  1. Use Your Will

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”

–Vincent T. Lombardi

Another word for “will” is “desire.”  To succeed you must desire to succeed more than you desire anything else.  Successful people aren’t stronger than others, and they aren’t necessarily anymore intelligent than others, but they have a burning desire to see their goal realised.  Motivation will only come from desire. Don’t try to motivate yourself if the desire is missing!

  1. You need Determination and Commitment

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”

–Mario Andretti

You must have the determination and commitment to latch on to your goal and refuse to let go.  Desire, determination and commitment will put you in the position to achieve your goal.

  1. Excellence is Required

“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.”

–Charles Kendall Adams

Are you striving for excellence in everything you do? Your preparation, your work, your lifestyle, your training and learning, and your relationships all demand excellence.

With every action you undertake ask yourself the question ‘Is it excellent’? To be the best you must be the best that you can be and be ‘excellent’. In addition perfect practice makes practice perfect in your quest for excellence.

  1. Vision is Necessary

To succeed, you must immerse yourself in being successful. Visualise winning at every given opportunity. Only through clear visualisation will you create the desire and belief to make success a reality.

  1. Go To Success

“Success doesn’t come to you, you go to it.”

–Marva Collins

Success won’t fall out of the sky and land at your feet; you have to go after it.  You have to hunt it down. You have to want it more than anything else and you have to work, work and work some more.  Go towards your goal and leave no stone unturned on your journey to success. Believe that you will win and that winning breeds success.

As the year 2015 comes to an end the journey that commenced last November has one final stop in this magical year.

We have achieved our goal of winning a county title but next Sunday sees a group of very special players vie for a Munster Junior A Hurling Championship. They dared to believe and displayed a will to go towards their goal and are now on the cusp achieving a success that didn’t seem possible just twelve months ago.

Dare to believe and you just might end up winning a most unexpected prize!

Dave FitzmauriceDave Fitzmaurice

Dave Fitzmaurice is a social media consultant with Fuzion – Social Media Consultancy and the proud coach of Dungourney GAA Junior Hurling team

Teamwork – Are we in this together?

September 14, 2015

Volunteers in Brooklyn after hurricane

It’s Saturday morning and I totally admit that we are slightly hungover and very tired after a fantastic party the night before in the office to celebrate our Fuzion 15th birthday.

Despite the torrential rain we had a great turnout of friends, clients, media and of course our team. The banter and fun was in full swing and a few of us headed to Brick Lane for a few more drinks and even a boogie or ten! Slices of pizza at Fast Al’s was a must before dragging our tired bodies home in a taxi at 3am ….you are only 15 once after all!

Unfortunately someone had to head to the office so that the audio visual crew and the caterers could collect their respective gear and then face into the big ‘tidy up‘ to transform our space back into an office.

My head was sore and I promise you I was not looking forward to this arduous, painful task but it had to be done and as it was a Saturday it was Deirdre and I who had to do it. Of course we would love help, of course we would love a few extra hands to lessen the load but it is Saturday and the team are off so we wouldn’t ask.

As ‘owners’ isn’t that what you do?

We parked up and dragged our bodies slowly to the office and then something incredible happened.

Aoibhinn, one of the senior members of the team was already there with her young son Noah and she was in full swing with the tidy up. That one set of extra hands, that willingness and that powerful gesture of taking ownership felt like 100 extra hands and it just blew both of us away and we had the job done in no time.

We own the business and we have a great team in Dublin and Cork that work hard with us from Monday to Friday. For 15 years we have worked really hard to build a good team spirit but its moments like this when someone takes ownership and does the unexpected that you feel you have a real team and you are actually in this together.

It felt good ..thank you Aoibhinn

PS – Knowing Aoibhinn she will hate me writing this!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design with offices in Cork and Dublin 



15 years and my Fuzion journey!

September 11, 2015

Fuzion PR -2 015

I can’t believe that it’s 15 years since I handed in my notice to my boss (and separately to my ex – but that’s another story!!!) and 15 years since Fuzion was born!!!

I had gotten to the stage at the ripe old age of 34, where I knew that I could have run the business I was working for much better than my boss, and I thought with an attitude like that perhaps I should start my own business.  So I borrowed a laptop until I could afford my own, invested in a logo , some cool business cards and got the word out that Fuzion was open for business!!

At the time I was living in Tralee and later that year I emigrated to Cork!

Deirdre Waldron on the Cork Chamber billboard

I never looked back and am so proud of everything that Fuzion has achieved.  I know that I’m so blessed by all of the friends I have made since then and the talented people I have worked alongside, many of whom have played  a big part in the Fuzion story.  And I am especially blessed for the life Greg and I have made together in Cork, thanks to Fuzion.

Fuzion PR and Marketing

Little did we know when we leased our first office in Cork city that the wheels would very soon fall off the Irish economy and our services were deemed as ‘dispensable’ by many clients who were in fear of the recession. It was a very challenging time, so we rolled up our sleeves, we worked even harder, we dug deep and instead of cutting back we grew our business and opened an office in Dublin! When I look back this was a fantastic achievement considering the harsh environment.

We called it ‘storming the recession‘!

Fuzion Communications Team

So to mark 15 years I thought I’d give 15 things that I have learned about business, that have really helped me along my Fuzion journey:-

  1. Tenacity is the difference between success and failure
  2. Be absolutely sure you have the right people on the bus with you
  3. Treat everyone with respect, even those a**holes who don’t deserve it!
  4. Pick a life partner who thinks you could conquer the world
  5. Admit when you make a mistake, it’s the first step to fixing it
  6. If in doubt, always go with your gut
  7. When hiring, look into someone’s eyes rather than their CV’s
  8. Don’t work with clients where you care more about their business than they do
  9. Business is no place for negative people
  10. Do some pro bono work –  it will come back to you in so many ways
  11. Don’t be afraid to ask for help – there’s lots of it out there
  12. Work every hour that’s needed Monday to Friday, but treasure your days off
  13. Dress every day as if you have a photo call
  14. Confirm everything by email

And most importantly what we are doing today:-

15… Celebrate the milestones and never waste a good story about your business!
Deirdre Waldron - Fuzion PRHappy Birthday to Fuzion and a huge thank you to every single person who has supported us along the way and been part of our journey!

Dee x

Deirdre Waldron is the founding partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

The perils of opening a new business and great neighbours

August 4, 2015

Quinlan's Fish restaurant, Cork

Opening a new business is one of the most exciting and scariest things that you can do!

In my earlier life I opened many new businesses including fast food restaurants and music stores in different parts of the country. In each case you put your heart and soul as well as money into the new venture and you literally cross your fingers and toes that all of your assumptions about the ‘gap in the market’ are correct and that when you throw those doors open it is a success.

Of course you do your utmost beforehand to assess the opportunity but in truth from my own experience it is only when you actually open those doors that you discover if your venture will be a success or not.

I will admit truthfully that not all of my ventures have been successes – some of the businesses I have opened had to be shut within a year or shorter. In some cases external circumstances dictated against them but in others I just got my assumptions wrong and I overestimated the demand resulting in a loss making scenario. Thankfully I had other profitable ventures to carry these losses but it is very costly, painful and frightening when something doesn’t work.

When this happens it dampens your entrepreneurial spirit, you tend to become risk averse but after a time the true entrepreneurs will dust themselves off and try again!

These days in Fuzion I and my team are in the privileged position of helping many new businesses in Ireland open their new ventures. It’s exciting but as we all know only too well there is no guarantee of success.  All you can do is give yourself the best chance of success – ‘Prepare to win’ is a phrase my good buddy and ex-Cork City FC manager Pat Dolan used use frequently.

Every time I see a new business opening it thrills me as it captures that adventurous entrepreneurial spirit – another brave soul who believes enough in what they are doing to take a risk. We need to celebrate this and take it as a big sign that confidence is recovering in our economy.

Just two weeks ago it was fantastic to see the doors open of a new fish restaurant, Quinlan’s in Princes Street in Cork – things are definitely improving in Cork when you see people having the confidence to open new places.

Something even more fantastic was the little sandwich board that I spotted outside Nash 19, one of Quinlan’s neighbours.

Instead of listing the specials for the day “Welcome to our new neighbours” it read, which was a very generous gesture from another restaurant, who effectively would be a competitor of sorts of the newcomer.

This gesture must have been hugely uplifting and encouraging to Quinlan’s who were about to find out very quickly if Cork was ready for their new restaurant.

As usual I like to tweet when I see a new business opening and very cleverly Quinlan’s responded to my tweet by inviting me and the Fuzion gang in for our #FuzionFriday lunch, which is our team tradition, one that we have kept going for 15 years.

We duly accepted the invitation and enjoyed a really great ‘fish and chips‘ lunch (and some vino!) at Quinlan’s and when we were there I had a great chat with their owner, Liam Quinlan, a Kerryman from Cahirciveen.

The first thing he mentioned to me was the fantastic support and welcome he had received from his new neighbours, many of which would be competitors. He spoke about the welcome from Claire Nash and the Nash 19 sandwich board, he mentioned Ernest Cantillon from Electric, Salvatore and his mum from Rossini’s, some of his other close neighbours and some of the traders from the English Market who all popped in to wish him the best. He had been warned beforehand that an ‘outsider’ like himself would be ‘up against it’ in Cork.

This welcome has made all the difference to him – he explained to me how he has been months getting the place ready, which has resulted in him staying away from his young family a few days a week and at the same time he has an existing business to run. Getting the doors open is a colossal task but in truth that is only the start of it as you need to work hard to build a business so it is a success. Despite the excitement it can be an exhausting and lonely time for a business person. Why do we do it? ..we just do!

Personally I was absolutely thrilled and proud to hear about the genuine warm ‘Cork’ welcome that some of the business people in our fantastic city have given to Liam and his team – well done to everyone involved. Hopefully the word will spread and even more people will open their ventures in our fantastic city, creating jobs, filling those empty units and providing more choice to Corkonians and visitors alike.

We live in a competitive world and one where we have to focus practically all of our energy on our own business. It is too easy to forget about good manners and making a little effort to be nice and take a little time to offer a genuine welcome to another business person trying to make something positive happen. Even better buy some delicious fish and chips!

These small gestures can make a huge difference.

The really great thing about giving a warm welcome is that it speaks volumes for those who offer it – being a great neighbour is actually great for business and our great city.

Well done Cork!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

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