Archive for the ‘Positivity’ Category

How to Achieve your Goals in 2018

January 3, 2018

Design a Life you Love - Ciara Conlon

This year we will feature some guest bloggers on the Fuzion Communications blog, so we are starting with the fantastic and very lovely Ciara Conlon, who as well as being an author, is just brilliant at making people more productive and feeling much more fulfilled in their lives.

She has a gorgeous approach to Productivity Coaching, which we like to describe as ‘Positive Productivity‘ as its focus is about a better life for you.

Ciara refers to this as ‘Designing your life‘ ….very clever!

Over to Ciara..

Over the next few days and weeks most of us will start to think about change, about giving up bad habits and creating new positive habits.

Traditionally at New Year we think about how this year can be different, we are filled with hope, optimism and excitement.

Unfortunately the statistics for New Year Resolution success is poor.

Apparently only 18% of people succeed with their New Year’s Resolutions, but rather than focus on the negative statistic, what can we learn from the 18% of people who do achieve there goals each year?

1. They Understand the Need for Goals

We need goals if we are to achieve anything outside our normal routine, we need goals to inspire and motivate us and give us direction.

Without them our future is not within our own control, we leave our future to fate.

Being aware of what needs to improve, is the only way that you can consciously make improvements.

Life is a journey that we can only strive to make better, daily, little by little.

Asking yourself a few key questions might help you to focus on areas to improve or change:

  • Are you wasting time doing things that don’t need to be done, or perhaps you are trying very hard and not getting the results that you had hoped for?
  • What can you do to make next year better?
  • What do you really want, but struggle to achieve every year?
  • What would you like to change about yourself?

These answers can be the starting point for setting your goals and they will give you a guideline if you don’t know where to start and help you to get clear about what it is you want to change.

2. They set Motivating Goals that they really want

It might seem pretty obvious but so many people are unclear about what they really want to change.

They set the same goals every year, the same goals as everybody else. Their new year goals become the desires of the masses rather than the needs of the one.

Do you really want to start in the gym on the 1st of January or would you like to start planning a new business or becoming more creative?

The reason why people fail is because they halfheartedly set goals for themselves focused on the things that they know they should be doing.

The problem is a lot of goals that people set don’t actually excite them or at least they haven’t found the motivation in these goals to go out and achieve them.

A goal needs to excite and motivate you – while pounding the pavement might never excite you, the idea of a strong healthy body in your skinny jeans might just do the job!

3. They Start Small

If you try to change everything at once you are setting yourself up for failure.

The key to positive change is to change one thing at a time – Master one habit before moving on to the next.

Charles Duhigg, author of the ‘The Power of Habit’ suggests we focus on what he calls keystone habits. In his book he explains the concept of keystone habits, that when focused on they have a positive and empowering effect.

Keystone habits don’t create a direct cause-and-effect relationship, but they can spark “chain reactions that help other good habits take hold“.

If you master the habit of running you can be guaranteed you will naturally start adopting other habits such as drinking more water and eating healthier. When you master the habit of rising early you will find it so much easier to meditate, journal etc.

These keystone habits are the ones to focus on, others include, family dinners, making your bed in the morning, meditation and planning your day.

So if you plan on making a change this year it may be a good idea to focus on one of these life changing ‘keystone habits’.

4. They Believe they can

Are you one of those people who reluctantly takes on a new habit?

Do you say you are going to do it but inside you don’t really believe it?

A lot of people have set themselves up for failure before they have even started – Deep down they don’t believe they can do it.

Your beliefs will generally determine the outcome so don’t waste your time if you don’t really believe it can be done.

So many people set the goal of losing weight every January but they feel so negative about the goal because they have tried so many times before and failed, that they don’t really believe they will do it.

If this is the case for you the first thing you must consider is, are you doing the same things time after time and failing?

Remember Einstein’s definition of insanity; doing the same things and expecting different results – what do you need to do differently this year?

If the goal is something you do really want, and you don’t understand why you can’t make it work, ask a close friend why they think you haven’t yet achieved your goal, and most importantly be willing to listen to the answer!

5. They are resilient

Successful people in general understand that failure is part of life.

They understand that on the road to getting what they want there will be potholes and barriers, but they stay with it.

Success takes determination and persistence.

The key to reaching your goals is to promptly get up each time you fall down. Try to preempt the challenges and plan for them, but if you fail, accept it quickly and move on.

It’s really important that you don’t waste time dwelling on the negative.

Monitor your thoughts and make sure you speak to yourself with encouragement rather than condemnation – Forgive yourself and move on.

It is your life and your responsibility to make it a good one, and with a little bit of focus and effort you can create the life you have always dreamed of.

Why not become the designer of your life in 2018?

Ciara Conlon

Ciara Conlon is a Productivity Coach and Motivational Speaker and respected thought leader working with individuals and organisations transforming behaviours in order to create more productive and happier people and workplaces.

You can find out more at www.ciaraconlon.com or on her Facebook page

Ciara will be running an evening event on January 25th in Wood Quay Venue, in Dublin called “Design a Life you Love”

A special “two for the price of one” offer is available until January 7th.

 

I had a great year because….

January 2, 2018

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Tackling that age-old question in our modern marketplace

November 27, 2017

Old and young

When it comes to age, I’m a firm proponent of “Don’t ask. Don’t tell.

Recently a journalist who was interviewing me asked me my age. I get it.

I used to be a newspaper reporter and I know it’s traditional to write, “So-and-so, age blah-blah, did fill-in-the-blank.” But I also know it’s not a hard and fast rule.

There are plenty of stories these days that don’t include a person’s age. Therefore, I politely said to the reporter, “I prefer not to give the number as it’s not germane to the story.

She accepted that and the story was printed no problem.

Likewise, if you’re in the jobs market and are of a certain age, you may find yourself struggling to overcome other people’s preconceived notions around your particular number.

Unless you’re a 102-year-old who swam the English Channel or a 12-year-old who graduated from university, age shouldn’t be the leading factor.

1 Stop referencing your age

At an event, a very lovely female participant came up to me and complimented my shoes. Then she lamented,”When I was your age, I could wear heels. But it’s been forever.

Another time, I heard a man say to colleagues at a project meeting, “Give that task to Peter. I’m too old.

How often do you reference your age? How often do you draw unnecessary attention to the distance between your age and that of your audience?

At first glance this might seem aimed at older folks. But the same goes for younger folks too. The whole, “Oh, I wasn’t even born back then” crowd.

It’s fine to talk about age with your best friend, but if you want to stay vigorous or be taken seriously in the workplace, then cease your own ageism. You might be your worst enemy.

Interviewers aren’t allowed to ask you your age. So, don’t out yourself.

Sure, put your universities and degrees on your CV. Just don’t put the dates.

2 Mine your contacts

A reader from western Ireland wrote to me saying he’s a 64-year-old former sales professional frustrated because he hasn’t found work in four years.

He’s convinced his age is part of the reason his CVs are not getting traction. He says he’s sent out more than 200 of them over the years but landed nothing.

But he also tells me that in four years he has probably only reached out to ‘two or three’ of his former contacts. So, I am working with him to strengthen his strategy.

Think about the wide-range of people you have met over the years. Talk to them. Ask them for people you can call. Cold resumes don’t result in jobs nearly as much as warm referrals do.

3 Mix it up

In addition to tapping into your friends and contacts from throughout your career, you can also network with people younger than you. Is there a business incubator you can join? Is there a project they’re working on that could benefit from your experience?

You might want to think less about a full-time job and more about piecing together consulting work.

4 Power up your profile

You don’t have to have a zillion followers, but, you should immediately set up a LinkedIn profile and a Twitter account. We can chat Facebook and Instagram and whatever else later. For now, let’s focus on these two.

First, I recommend Canva.com to create a polished header for your social media accounts. Then you should spend some time crafting words about you and your experience that are strong, punchy and engaging.

Also be sure to Google professionals you admire to see what they’re doing.

Don’t completely plagiarise, but do borrow ideas, formatting and/or a few keywords from others. Don’t be afraid to be creative. You can always adjust your copy.

But if you write the same old, same old, you’ll sound the same as everyone else and, well, “old”.

In short, if you’re not online, you’re not relevant.

5 Shape up

If you’re not eating right and exercising regularly, do not blame your age alone for gaining weight. Your physical health is connected to your mental health.

This is a scientific fact and it’s also the perception of many potential employers.

The more fit you are physically, the more you will be perceived as someone who is fit for the job.

The same goes for your wardrobe and grooming. Wear something sharp and current. And for heaven’s sake, if you have hair growing out of your ears, get rid of it!

We can be put in a box once our number becomes the lead of our story.

Like, “She looks great for 45….” Or “He appears much younger than 50….

Whose opinions are these? Why can’t it just be, “You’re doing great“, period? It can.

A 65-year-old client of mine, who is right on top of each of my suggestions, told me this week that a friend of his remarked, “I have never seen you have so much energy!

That’s a great report. And it can be yours too. Your experience combined with applying these strategies actively will make it so.

Is your age holding back your career?

Gina London - Fuzion CommunicationsGina London

From presentations, to one-on-one scenarios, from spoken to written if you have a question about communications that you would like me to deal with in my column in the Sunday Independent please send me an email at gina@fuzion.ie .

Gina London is a former CNN anchor and international campaign strategist who is now a Strategic Communications director with Fuzion Communications. She serves as media commentator, emcee and corporate consultant. @TheGinaLondon

10 Years of Hashtags – The Magic is in The Message

August 23, 2017

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” (click that link for my blog about key messages) that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

Murnaghan

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

 #HashtagHeaven

Greg Canty is a partner of Fuzion Communications

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Changing from Doubters to Believers

July 1, 2017

Jurgen Klopp - Doubters and Believers

When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message:

We have to change from doubters to believers

Jurgen is clever, he quickly picked up on the mood at this famous, previously successful club and he knew that very often it is strangled by the quick loss of faith by the fans if something doesn’t go the team’s way on the pitch during a game.

The fans groan “same old story“, “we’ll throw this one away“, “that fella’s useless” ..when that negativity creeps in it spreads like a virus and before you know it everyone is a doubter.

Fans stop cheering, fans leave early, players get nervous, they choke, fans stop attending, the team starts losing, corporates stop entertaining clients at games, sponsors move on, the best players at the club want to leave and others don’t want to come to the club, success gets further and further away.

Jurgen understood this and from the beginning he sent messages to fans in his press conferences, in the match programmes and during the games he encourages them (by gesturing frantically!) to support and scolds them for not doing so – at a match that wasn’t going according to plan at the very beginning of his reign he scolded the fans who left early in his post message press conference – you can play your vital part in the success of this team.

We are all like Jurgen with the teams that work with us, with our customers (or clients if we are being posh) with those who we would like to be customers and all other stakeholders.

We have to change them from Doubters to Believers.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

How little is too little? Nothing!

March 21, 2017

Patrick Jones, Fuzion PR in Belarus

Many years ago, or at least it feels like it, I took part in a charity trip with my Alma Mater, Dublin Institute of Technology that would change my perspective on life for the better.

In my youth, my mind was set that only the big things counted and if you could only do something small, it won’t make much of an impact. How my mind was changed.

It was this trip to Post- Chernobyl Belarus, where I first realised how incorrect I was and that so much could be achieved with so little. An old rugby buddy from D.I.T organised and led the troop of my bright eyed and bushy tailed students from D.I.T and Ulster University Magee, Derry. None of us had been to this part of the world before and to our shame, knew a lot less about it than we should have.

The experience centred on raising money prior to the trip, and cycling from orphanage to orphanage to see what the money would be used for. Before we left for Belarus, we were cautioned that some of the young people we would be meeting were disabled, both physically and mentally, but in our naivety, little did we know what was in store.

When we arrived into the first orphanage in Rechista, the whole convoy was stopped in our tracks at the reception we received; hundreds of people, small children to young adults were standing outside waving flags and cheering to welcome us. Those who could, ran and walked to greet us, the others had little other choice but to wait till we moved up to them. (We found out later, the children had been waiting for this day since the previous year.)

The children put on a magnificent show to welcome us, and then the tour. After the initial shock was over, we noticed the disrepair the building and grounds were in, how little they had and how much they needed.

In the week we were there, and with the intention of just raising money for the orphanages; two disabled ramps got completed, a playground got finished, a garden area covered in clay got cleared and we put as many smiles as we could put on faces that truly needed them. Anything that needed to be done, we did, if we didn’t have the tools, we made do, but we did it.

By the end of the week, there were no tears left, nor were there regrets as even though we could only do a little, I know it meant a hell of a lot!

Nobody made a greater mistake than he who did nothing because he could only do a littleEdmund Burke

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

 

New Year, Same Me… (But how can we really change?)

January 12, 2017

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

“Life is either a daring adventure or nothing”

August 9, 2016

Make it count - Nike

When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.  

Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”

Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.

However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.

Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.

For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?

Even so, following the video I could not shake the pestering notion of the campaign.

With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.  

Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.

What are you doing?

#MakeItCount

Isabel 

Isabel Oliver is a PR intern in the Fuzion PR Dublin office

Cumulus Clouds and First Women.

August 4, 2016

Aer Lingus - Captain Grainne Cronin

I was having a super meeting with a new client last week, you know those round table moments when everyone is on the same page and all getting excited about the strategy and the jobs to be done to bring this to life.

We started discussing “Leaning In” and progressed to the first Aer Lingus female pilot. I recalled a conversation long ago with my Dad, who trained Aer Lingus pilots. Avoiding answering the question about what I had achieved in school that day, I pushed back to Dad and enquired what had he achieved?

He started talking about how he was training the first Aer Lingus female pilot, and that they had been working in the Simulator that day. Months later I saw a shot on the front of the paper (her first flight was in January, 1978) of Captain Grainne Cronin, sitting in the cockpit proudly, after receiving her wings. (the pic above was a retirement pic in 2010 after 33 years as a pilot)

I headed off to chat to Dad; “Was that the same girl that he was in the Simulator with?” “Yes”, he replied “ and what is going to make her so great is that she saw beyond the Cumulus clouds and really worked hard to achieve her goal. Sometimes when you are a woman you have to push yourself even more to grab hold of your dreams”.

Because of Captain Cronin’s dream and hard work breaking the mould, many other women were empowered to follow their dreams, and Aer Lingus now employs more female pilots that the global average of around 10%.

So let us ladies take a moment and celebrate the ‘first women’, those who break new ground and make the rest of us realise that we can go as far as our capabilities allow: Presidential Nominee Hillary Rodham Clinton, President Mary Robinson, Attorney General Maire Whelan and Chief Justice Susan Denham.

Ladies and Gentleman fasten your seat belts we are going through the Cumulus clouds, Have a safe flight!

Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland


%d bloggers like this: