Archive for the ‘Positivity’ Category

Teamwork – Are we in this together?

September 14, 2015

Volunteers in Brooklyn after hurricane

It’s Saturday morning and I totally admit that we are slightly hungover and very tired after a fantastic party the night before in the office to celebrate our Fuzion 15th birthday.

Despite the torrential rain we had a great turnout of friends, clients, media and of course our team. The banter and fun was in full swing and a few of us headed to Brick Lane for a few more drinks and even a boogie or ten! Slices of pizza at Fast Al’s was a must before dragging our tired bodies home in a taxi at 3am ….you are only 15 once after all!

Unfortunately someone had to head to the office so that the audio visual crew and the caterers could collect their respective gear and then face into the big ‘tidy up‘ to transform our space back into an office.

My head was sore and I promise you I was not looking forward to this arduous, painful task but it had to be done and as it was a Saturday it was Deirdre and I who had to do it. Of course we would love help, of course we would love a few extra hands to lessen the load but it is Saturday and the team are off so we wouldn’t ask.

As ‘owners’ isn’t that what you do?

We parked up and dragged our bodies slowly to the office and then something incredible happened.

Aoibhinn, one of the senior members of the team was already there with her young son Noah and she was in full swing with the tidy up. That one set of extra hands, that willingness and that powerful gesture of taking ownership felt like 100 extra hands and it just blew both of us away and we had the job done in no time.

We own the business and we have a great team in Dublin and Cork that work hard with us from Monday to Friday. For 15 years we have worked really hard to build a good team spirit but its moments like this when someone takes ownership and does the unexpected that you feel you have a real team and you are actually in this together.

It felt good ..thank you Aoibhinn

PS – Knowing Aoibhinn she will hate me writing this!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design with offices in Cork and Dublin 



15 years and my Fuzion journey!

September 11, 2015

Fuzion PR -2 015

I can’t believe that it’s 15 years since I handed in my notice to my boss (and separately to my ex – but that’s another story!!!) and 15 years since Fuzion was born!!!

I had gotten to the stage at the ripe old age of 34, where I knew that I could have run the business I was working for much better than my boss, and I thought with an attitude like that perhaps I should start my own business.  So I borrowed a laptop until I could afford my own, invested in a logo , some cool business cards and got the word out that Fuzion was open for business!!

At the time I was living in Tralee and later that year I emigrated to Cork!

Deirdre Waldron on the Cork Chamber billboard

I never looked back and am so proud of everything that Fuzion has achieved.  I know that I’m so blessed by all of the friends I have made since then and the talented people I have worked alongside, many of whom have played  a big part in the Fuzion story.  And I am especially blessed for the life Greg and I have made together in Cork, thanks to Fuzion.

Fuzion PR and Marketing

Little did we know when we leased our first office in Cork city that the wheels would very soon fall off the Irish economy and our services were deemed as ‘dispensable’ by many clients who were in fear of the recession. It was a very challenging time, so we rolled up our sleeves, we worked even harder, we dug deep and instead of cutting back we grew our business and opened an office in Dublin! When I look back this was a fantastic achievement considering the harsh environment.

We called it ‘storming the recession‘!

Fuzion Communications Team

So to mark 15 years I thought I’d give 15 things that I have learned about business, that have really helped me along my Fuzion journey:-

  1. Tenacity is the difference between success and failure
  2. Be absolutely sure you have the right people on the bus with you
  3. Treat everyone with respect, even those a**holes who don’t deserve it!
  4. Pick a life partner who thinks you could conquer the world
  5. Admit when you make a mistake, it’s the first step to fixing it
  6. If in doubt, always go with your gut
  7. When hiring, look into someone’s eyes rather than their CV’s
  8. Don’t work with clients where you care more about their business than they do
  9. Business is no place for negative people
  10. Do some pro bono work –  it will come back to you in so many ways
  11. Don’t be afraid to ask for help – there’s lots of it out there
  12. Work every hour that’s needed Monday to Friday, but treasure your days off
  13. Dress every day as if you have a photo call
  14. Confirm everything by email

And most importantly what we are doing today:-

15… Celebrate the milestones and never waste a good story about your business!
Deirdre Waldron - Fuzion PRHappy Birthday to Fuzion and a huge thank you to every single person who has supported us along the way and been part of our journey!

Dee x

Deirdre Waldron is the founding partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

The perils of opening a new business and great neighbours

August 4, 2015

Quinlan's Fish restaurant, Cork

Opening a new business is one of the most exciting and scariest things that you can do!

In my earlier life I opened many new businesses including fast food restaurants and music stores in different parts of the country. In each case you put your heart and soul as well as money into the new venture and you literally cross your fingers and toes that all of your assumptions about the ‘gap in the market’ are correct and that when you throw those doors open it is a success.

Of course you do your utmost beforehand to assess the opportunity but in truth from my own experience it is only when you actually open those doors that you discover if your venture will be a success or not.

I will admit truthfully that not all of my ventures have been successes – some of the businesses I have opened had to be shut within a year or shorter. In some cases external circumstances dictated against them but in others I just got my assumptions wrong and I overestimated the demand resulting in a loss making scenario. Thankfully I had other profitable ventures to carry these losses but it is very costly, painful and frightening when something doesn’t work.

When this happens it dampens your entrepreneurial spirit, you tend to become risk averse but after a time the true entrepreneurs will dust themselves off and try again!

These days in Fuzion I and my team are in the privileged position of helping many new businesses in Ireland open their new ventures. It’s exciting but as we all know only too well there is no guarantee of success.  All you can do is give yourself the best chance of success – ‘Prepare to win’ is a phrase my good buddy and ex-Cork City FC manager Pat Dolan used use frequently.

Every time I see a new business opening it thrills me as it captures that adventurous entrepreneurial spirit – another brave soul who believes enough in what they are doing to take a risk. We need to celebrate this and take it as a big sign that confidence is recovering in our economy.

Just two weeks ago it was fantastic to see the doors open of a new fish restaurant, Quinlan’s in Princes Street in Cork – things are definitely improving in Cork when you see people having the confidence to open new places.

Something even more fantastic was the little sandwich board that I spotted outside Nash 19, one of Quinlan’s neighbours.

Instead of listing the specials for the day “Welcome to our new neighbours” it read, which was a very generous gesture from another restaurant, who effectively would be a competitor of sorts of the newcomer.

This gesture must have been hugely uplifting and encouraging to Quinlan’s who were about to find out very quickly if Cork was ready for their new restaurant.

As usual I like to tweet when I see a new business opening and very cleverly Quinlan’s responded to my tweet by inviting me and the Fuzion gang in for our #FuzionFriday lunch, which is our team tradition, one that we have kept going for 15 years.

We duly accepted the invitation and enjoyed a really great ‘fish and chips‘ lunch (and some vino!) at Quinlan’s and when we were there I had a great chat with their owner, Liam Quinlan, a Kerryman from Cahirciveen.

The first thing he mentioned to me was the fantastic support and welcome he had received from his new neighbours, many of which would be competitors. He spoke about the welcome from Claire Nash and the Nash 19 sandwich board, he mentioned Ernest Cantillon from Electric, Salvatore and his mum from Rossini’s, some of his other close neighbours and some of the traders from the English Market who all popped in to wish him the best. He had been warned beforehand that an ‘outsider’ like himself would be ‘up against it’ in Cork.

This welcome has made all the difference to him – he explained to me how he has been months getting the place ready, which has resulted in him staying away from his young family a few days a week and at the same time he has an existing business to run. Getting the doors open is a colossal task but in truth that is only the start of it as you need to work hard to build a business so it is a success. Despite the excitement it can be an exhausting and lonely time for a business person. Why do we do it? ..we just do!

Personally I was absolutely thrilled and proud to hear about the genuine warm ‘Cork’ welcome that some of the business people in our fantastic city have given to Liam and his team – well done to everyone involved. Hopefully the word will spread and even more people will open their ventures in our fantastic city, creating jobs, filling those empty units and providing more choice to Corkonians and visitors alike.

We live in a competitive world and one where we have to focus practically all of our energy on our own business. It is too easy to forget about good manners and making a little effort to be nice and take a little time to offer a genuine welcome to another business person trying to make something positive happen. Even better buy some delicious fish and chips!

These small gestures can make a huge difference.

The really great thing about giving a warm welcome is that it speaks volumes for those who offer it – being a great neighbour is actually great for business and our great city.

Well done Cork!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Five things my mum taught me about business and life!

May 11, 2015
My mum at 18, modelling with style her dad's cap, glasses & walking stick!!

My mum at 18

I was feeling a little lonely last week as it was the 5th anniversary of my mum passing.  My mum, Joan Waldron was the first female entrepreneur I came in contact with and the older I get the more I appreciate her work ethic, her tenacity and her passion for business.  

Here is what she taught me, that has helped me become a better business person:-

Lesson No 1: Whatever doesn’t kill you makes you stronger

Around 1969 my mum and dad moved to Tralee after their business went bust in Mallow.  Mum would have been In her late 30’s with five kids under the age of 13, with no job and no real prospects, apart from the most tenacious approach to business I have ever come across.

Dad wasn’t working and they were both still licking their wounds from the failure of their business, but she knew she couldn’t wallow for long, knowing she had seven hungry mouths to feed.  In the town on Castle Street she spotted a grotty, near closed down chip shop.

Even though she had no money, she knocked on the door of the house nextdoor to see what the story was about the place, found out that they were the owners and on the spot made a sweetheart of a deal to take over the business – including negotiating for a ton of potatoes thrown in on the deal for good measure!!!

With absolutely no funds, wearing her only “good” suit she visited the bank manager (a family friend) who gave her a small collateral free business loan.  (Ah, the good old days of banking!!!)

Dad had thought she had lost the plot by opening a chip shop and I think he thought by discouraging her, she would come up with a plan B.  She didn’t.  She just rolled up the sleeves, negotiating with tradesmen and suppliers to make the place respectable,

The opening day, came, dad still refused to entertain the notion, so she went off and she opened on her own.  Within half an hour, dad same in, said nothing, just rolled up his sleeves, went behind the counter and started serving up the chips!!!  And he remained by her side in the various businesses that they had until he passed away in 1991.

Mum and dad would always say they never made more money than they did in that little chip shop!  Mum spotted an opportunity, it was really tough going, but it made her stronger and even brought herself and dad closer.

Lesson No 2: The value of networking

Mum and dad thrived in Tralee, moving from the little chip shop to “The Central Grill” one of the first restaurants in Tralee in the early 1970’s on a prime corner location in the centre of town and in 1984 bought a little hotel in Fenit, which had an excellent restaurant and bar trade.

Mum and dad didn’t do much advertising, had never heard of PR, but were brilliant at promoting their business through networking with the local business community and people.

My mum joined the local Bridge Club; after a few years she became President of the local Soroptimist Club and networked to an inch of her life!  She encouraged my dad to join the local Rotary club and he went on to be local President of that organisation the same year she was President of the Soroptimists.

I swear Frank Underwood would have been very proud of her – in a positive way!!!.

She organised meetings on our premises, held bridge parties, where members could sample the food and get into the habit of considering our restaurant for any family or business events.  The Central Grill and later on the Lighthouse in Fenit became one of the leading places for family occasions and a lot of that was down to my mum’s ethos of networking and using her personal contacts to bring in more business.

Back then it’s the same as it is now – people like to deal with people and the best way to close a deal is the same and its to engage with a client or prospect on a one to one basis.  My mum taught me that.

Lesson No 3: Make sure they leave with a smile on their face

Growing up in the hospitality sector gives you great abilities around reading people – the good tippers, the stingy people who would order hot water and bring their own tea bag (seriously!), the couple who were on a first date or in the middle of a fight; the people who you could tell even by the way they walked in the door whether they were going to be nice or difficult.

We could also always tell a bluffer, where people would try anything to get out of paying for a meal. Mum taught us how important it was to listen to our customers complaints and handle them all with courtesy and if at all possible make sure they left feeling that their grievance was heard and dealt with.

She would say, if they have a good experience they will tell two or three people but if they went out feeling negative (even when at times we knew they were in the wrong), they would tell 100 people!  She always had the ethos, that the customer was always right – even when she knew they were in the wrong!!!

Photo 9

Mum and Dad by the Trevi Fountain in Rome

Lesson No 4: Work hard but play hard!

My mum always loved to throw a great party and she loved her holidays with my dad – the good times balanced the times when it was heads down, working at top gear.  They both were two of the hardest workers I have ever known – I think the only one that could beat them is my husband Greg!

During high season they worked seven days a week, from 8am until after 9pm, but then they made sure to treat themselves to really nice holidays in far flung places.  They also had nice weekend breaks together, were great customers in other restaurants in town and just loved having people over for parties and dinners.

Mum very much taught me that if it is all about work, it’s not success.

That if you work hard, it’s important to spend some of that hard earned money creating lasting happy memories and treating yourself to nice things. Mum had lots of happy memories of herself and dad in Rome, travelling along the Amalfi Coast, having a glass of wine in St Mark’s Square in Venice, visiting Russia when very few Europeans were going there.

I must get my love of Italy from her – you can’t keep me away from the place!

No matter what business was like during the turmoil of the last few years I always made sure Greg and I had some downtime together, with some sun on our faces for a week or two.  There are always a million reasons why we shouldn’t take the break from our busy business – but we have gathered an amazing Fuzion family around us who watch our back and our business when we are away and we come back with a renewed sense of vigour for our business, with fresh ideas and energy.

Mum with one of her greatest friends - and bridge buddy - Monica Kelly

Mum with one of her greatest friends – and bridge buddy – Monica Kelly

Lesson No 5: Mind your friends, they will become family

Mum had some strong friendships going back decades to when she first came to Tralee including, Maureen Deane, Monica Kelly, Phyllis O’Sullivan and Noreen O’Sullivan.  Her friends loved her and our restaurant on Castle Street was the meeting point for all her buddies.

Even though she was very busy she always made time for her friends and they always knew they could count on her for a chat, a piece of advice or just an ear to listen.

We would come home from school and there she would be in the middle of them, at table one in the right hand corner of our restaurant, hatching some plan or just shooting the breeze.  We would roll our eyes up to heaven and disappear to our home upstairs, knowing that we wouldn’t get any attention from her until her friends had left.

She loved bridge and loved her weekly bridge club.  I remember once asking her not to go to the club and stay home with us as I probably had a bad day at school or something.  She explained to me that she had committed to go; that she would be letting her friend down who she was paired with for bridge that night.

She told me that it was so important to cherish and respect your friends; that they provided  support and balance to her life and that when the chips are down and when all us kids had left the nest, they would still be around.

It was so true; her five kids very soon got on with our own lives, but she still had her friends, her bridge and her Soroptimist club and later the Probus club.  And those same friends formed her guard of honour at her funeral.  She was so right, they were there for her, right up to the very end!

I always remember what my mum said and really cherish my friends. The older I get the closer I get to my friends and know that I will have most of them in my life forever. We don’t live in each other’s pockets, but they know I’m there for them if they need anything as they are for me – they are my family every bit as much as my siblings are.

Deirdre Waldron - Fuzion PRDeirdre Waldron is the founding partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin, Ireland

Can you have Profit without the Passion?

April 21, 2015


These two guys came into us, full of confidence about their new project.

They were introducing a new range of ready made meals to the Irish market, which they reckoned were going to be a huge success.

The market in Ireland was huge and growing and according to them poorly serviced with inferior products. They were going to bring restaurant quality meals with recipes designed by a high profile chef using the best of Irish ingredients.

These meals were going to be well packaged and would be ‘on shelf‘ at competitive products – this was their recipe for success!

By their reckoning they would conservatively capture a share of the market and even with moderate success they would make a fortune, it was guaranteed.

They had the listings with some of the multiples and our job was to launch the new range of products. They also had a good budget for the promotional campaign – success guaranteed?

I had a few nagging doubts ..

These guys had no history in food or experience in the industry. They had no passion for food – I tried and I tried to find it. I couldn’t see a genuine love for Irish ingredients and great food – this was just a way of making money and they reckoned they had all the necessary ingredients for success.

The high profile chef was equally unimpressive – I started to get the feeling that his ‘name was on the box‘ and that was about the extent of his passion for the project.

Of course he did the interviews and said all the right things but I just didn’t feel the passion for the project.

The launch date arrived, there seemed to be trouble with distribution, the products didn’t look well in the packaging and there was nothing special about the taste. It certainly wasn’t the superior restaurant quality ready-made meals that we were promised.

In no time at all the partners were fighting and the chef pulled back from the project. Effectively before the whole project got going they shut it down and many people including ourselves went without payment.

If there was genuine passion you would taste it in the end product, you would work hard to overcome any problems and you would dig deep and do everything to keep your dream alive.

Without passion you just give up ….that’s easier!

Passion is the single must important ingredient in your meal, your restaurant, your products, your service and your organisation.

Profit without passion? … I don’t think so 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland


Mr Motivator

April 1, 2015

Mr Motivator

There is just one Greg Canty and he is special and don’t you forget about it” he said

Just keep being the best ‘you’ that you can be” ..ok, I will.

It had been a while since I had chatted to him but it is always great when we do. He always leaves you feeling ten feet tall and better about yourself than before you had spoken.

I called him out of the blue just for a chat but he always has this knack of saying something that makes you feel better about yourself.

I remember years ago we had him over at the house for grub and at the time we were feeling a little but low because we were struggling to get some sponsors signed up for our Catwalks event. This was a high end fashion and beauty event that we used take on tour around Ireland.

I think he picked up that we weren’t as positive as we usually were and after a while he grabbed a flyer in his hand from a previous Catwalks event that we had run and he gave us one of his magical pep talks.

Do you see this?” he asked “You and Dee created a national event from nothing. You have already signed up some top brands and its been a huge success to date. Never forget that it is only you two who could have pulled something like this off

After he left we were punching the air, feeling special, full of motivation and determination, ready to take on the world … sure enough we signed up more sponsors.

We all need people like that in our lives, the ones who make you fell better about yourself, the ones who you can call if you need that little gee up …they are precious.

Pat Dolan Thank you Pat Dolan..

Who is your Mr Motivator?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Cork – Let’s Shake it up!

January 5, 2015


Good to Great

2014 was a good year.  There were definite signs of recovery, which our own business could see first-hand through our offices in Cork and in Dublin.  We were finding that people and businesses may not have had more money to spend, but there was an air of optimism and that there was a willingness to invest once more, in their businesses, in their homes and on themselves.

In Cork there were a number of indicators that have helped generate this air of positivity.  Work began on One Albert Quay, by John Cleary Developments and BAM Construction, which is initially creating 300 construction jobs and once the construction phase is completed will accommodate up to 1,800 new workers in the city centre. This is one of the largest projects of its type in the whole of Ireland at the moment.

We saw award-winning Cork entrepreneurs such as Dan and Linda Kiely of VoxPro, growing from strength to strength and announcing that by 2016 they plan to employ 4,000 highly skilled people in Cork.

The Cork Convention Bureau continued to punch above its weight, attracting international conferences to Cork in 2014 to the value of over €9 million.

Work continued on the Cork Marketing Strategy – or Cork INC as people have started to call it, where all of the major stakeholders, led by Cork City and County Councils are looking at more joined up thinking in promoting Cork to Foreign Direct Investors.

As part of this project, the research showed us that Cork is seen as a special place to do business. Not only is it economically viable with an intelligent and motivated workforce on our doorstep thanks to our terrific education institutions, but it is also seen by everyone as a great place to live. When it comes to ‘life success’ which is a combination of career and quality of life, Cork beats most other locations globally, hands down.

When we were working on this project it was fantastic to hear so many people playing back to us what we already knew!

Cork also led the charge in the tourism sector with visitor numbers up and the hospitality sector reporting a busy high season. Visitors flocked to attractions such as the English Market, Blarney Castle and Fota Wildlife Park as well as the wilds of East and West Cork.  A lot of visitors know what a special place Cork is!

All of this has made 2014 a good year for people living in Cork. However we can’t just stop at this and we need to be on the front foot and really shake things up and make things happen for ourselves.

As anyone who knows Fuzion and in particular my partner Greg Canty, will know that we are big fans of Jim Collins, the American business consultant and author.  Jim’s most famous theory is how “good is the enemy of great”.  He believes that good organisations can unwittingly slip into a mind-set of  good is good enough and that this complacency can prevent the organisation becoming great.

My wish for Cork in 2015 is that we don’t slip into this mind-set.  Cork is perfectly set to take full advantage of the upturn in the economy which now seems to not just be rhetoric, but fact – instead of thinking “good”, let’s plan for “great”.

As a really nice pre-Christmas boost, IBEC announced that economic growth in Ireland is expected to hit nearly 6% in 2014 – the strongest rate in Europe, with continued strong growth predicted in 2015. If Ireland can be the star of Europe why not work together to make Cork the star of Ireland.

Cork stakeholders have a responsibility to make sure that we take full advantage of these positive figures and that this time next year; we are all saying that 2015 was a great year for Cork, that we did not get complacent with “good”, but worked towards being “great”.

I have many things on my wish list for 2015.

Cork Convention CentreOne wish is that finally we get going on the much-needed Convention Centre.  There have been enough delays on this for a variety of reasons – many of which I can’t fathom – but Cork needs it urgently if we are to be seen as a “great” player in this arena.

Something desperately needs to be done with our amazing city centre. We are passing way too many empty retail units on Patrick Street and even more empty offices on the South Mall and neighbouring streets. I hope that 2015 is the year we see some tangible initiatives to really fill these empty spaces with a creative mix of uses. With some creativity, positive incentives and initiatives and by working together we can get these streets buzzing once again.

Cork Airport is haemorrhaging flights and this flow needs to be stopped in 2015. I think we all know the answer to this one and my hope for Cork Airport in 2015 is that it gets more autonomy from Dublin and becomes an independent airport. Shannon Airport is thriving to the detriment of Cork Airport and this needs to be addressed urgently. Not only do we want access to fantastic destinations for business and pleasure, we also want to see this traffic reciprocated with more overseas visitors able to discover our fantastic city and surrounds through direct access through our state of the art airport.

We have two very proactive and powerful new CEO’s in Ann Doherty for Cork City Council and Tim Lucey for the Cork County Council who need to continue to show us leadership and steer Cork together towards a great year in 2015.  They both have vast experience in heading up major organisations and now they need to lead us through positive change and progression.

I would ask that they would be confident and brave and a lot more than just safe pairs of hands. Our local politicians and all other stakeholders must support them in this regard and even allow them to take some risks as they push forward.

A colleague of Fuzion’s in our work on the Cork Marketing Strategy over the past year and a half, Malcolm Allan of Place Matters, puts it brilliantly when he says “if you continue doing the same thing, you will get the same results”.  Malcolm is one of the leading global figures in Place Marketing and sees great potential for Cork, but we need to bear his words in mind in 2015.

Let’s make 2015 the year that we really changed things in Cork, taking full advantage of the economic improvements and that we all played our part to make things happen. So much has been invested in plans, consultants, research etc. so let’s make 2015 the year that Cork took major steps to take its rightful place among the leading city regions in Europe and beyond.

My last wish is that all of us genuinely work together and apply a ‘rising tide’ mentality so that overall Cork benefits and not specific interest groups.

Let’s make sure we all have a great year, because Cork and all Corkonians born and bred and those like myself who are lucky enough to be adopted by Cork and to call it home, deserve it.

Lets shake it up!

Deirdre Waldron - Fuzion PRDeirdre Waldron is a Partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

This post first appeared as an Opinion Piece in the Evening Echo 2-1-15

We had a great 2015 because..

January 5, 2015

Cool Runnings

For the last few years we have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professionally.

We have found it to be really useful and one that has made a big difference.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago we were inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (unbelievers ….stop reading now !!)

This year instead of doing it individually (definitely do this as well) why not as a team take on the task for your business or organisation.

Imagine the last working day of the year just before you switch off the lights in the office, before you exchange office presents and head out the door to do some last minute shopping and enjoy a well-earned rest, you have a chat about the fantastic achievements during the year.

Here goes ..

Take a flipchart and simply write your achievements in advance for the last working day of the year to come..

Wednesday, 23rd December, 2015

We had a great year because ….

Be as specific as you can including business and developmental goals and when the team are done get everyone to Sign it!

Once you have done this take some time out with your team and work out the detailed planning and action plans that support your 2015 wish list and then track progress during the year.

…grab just 30 minutes with your team this week before things fully kick off again and do it!

Happy 2015 from the Fuzion Crew!!

(the pic at the top of the post is from the fantastic movie, Cool Runnings the last featuring the comic genius John Candy about the Jamaican bobsleigh team making their debut at the 1988 winter Olympics in Canada)

Written by Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Searching for Ireland’s Best Young Entrepreneur

June 22, 2014

Ireland's Best Young Entrepreneur

Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards.

The first of these is Ireland’s Best Young Entrepreneur, which was recently launched by the Taoiseach and the Minister for Jobs, Enterprise and Innovation.

It is a new competition to find Ireland’s Best Young Entrepreneur, with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in the country.

Ireland's Best Young EntrepreneurThe competition is being run by the new Local Enterprise Offices, and the winners at county level will be eligible for an investment in their business of up to €25,000, while the winners at national level can receive an additional investment of up to €50,000. Investments in the winning businesses will be determined according to business prospects and investment needs.

This is really encouraging to see as it recognises the importance and encourages entrepreneurship in Ireland. The competition is applicable to anyone aged 30 and under with an outstanding idea/commercial venture for a start-up or existing business.

Almost any young person with a business idea can enter the IBYE competition.

It doesn’t matter what their background is and it encourages anyone who has researched a business idea, anyone who is itching to be their own boss, or an existing young entrepreneur, who has an idea to improve their existing business.

It also includes anyone who wants to return home and set up their own business in Ireland. Getting some of Ireland’s best talent to return and set up a new business would be fabulous for our economy.

The competition falls into three categories including Best New Idea, Best Start Up and Best Idea by an Established business.

If you know anyone who fits this bill then please encourage them to enter the competition, which has some great prizes including financial and other supports.

In Cork the campaign will have a distinctive Cork flavour ‘Just Do It.. Like’ (we couldn’t resist!)

Young entrepreneurs can apply via the IBYE website.

Any initiative that encourages, supports and celebrates young entrepreneurs must be applauded – well done!

The Fuzion Crew ..

Check out the other terrific initiative, Online Trading Vouchers which is designed to encourage and assist Irish businesses with eCommerce potential to get trading online and not miss the opportunity to expand their business. Vouchers of up to €2,500 are available to qualifying businesses. 


Hashtags and Breadcrumbs

June 6, 2014

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Recommending followers on a Friday #FF
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.


You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…


Note: Hashtags are now also being used on other social media platforms but they are a very significant feature when used on Twitter.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork


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