Archive for the ‘Positivity’ Category

3 Ways LinkedIn Learning can help your career

October 21, 2019

LinkedIn Learning

LinkedIn Learning is the ‘new thing’ in terms of building professional skills.

After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest online educational platforms that nobody seems to know about.

From business to creative to technology, the website has over 15,000 courses available to help individuals build their personal knowledge and professional skills.

Here’s 3 ways in which this learning solution can help your career:

1.Learn New Skills

LinkedIn Learning is a great tool for upskilling as it has an extensive library of videos that can help you in all areas of business and technology. 

The platform customises your experience by making recommendations based on your interests, skills and job role. It also showcases trending, most liked and newly released videos. 

Providing you with a course description, information on the instructor and some courses offer a preview option to give more insight into the course before you fully invest in it.

LinkedIn focuses hugely on skills and helps highlight the essential skills that you may be missing. From tutorials on the latest software updates to tips on personal development, LinkedIn Learning covers all areas to ensure success in your career, including a feature which allows you to set weekly goals and track progression.

2. Looks Good For Employers. 

LinkedIn Learning is perfect for those on the job hunt or looking to further their career.

These courses offer the opportunity to earn a badge or certificate at the end of it, which is great for your LinkedIn profile or CV.

While it’s technically not third party recognised and does not have the same credibility as a third level degree or an educational institution’s certificate, Employers will love the fact that you are eager to learn and are taking the initiative to improve your skill set.

This will also eliminate ‘imposter syndrome’ that most people feel when starting a new job as you’ll already have a knowledge or at least some insight into the industry or role you’ll be working in. 

3. More positive work environment. 

In a 2018 study by Talent Works International, there was a 31% higher productivity rate by employees who are happy. Confidence and Innovation has also been proven higher in happier employees. 

LinkedIn Learning includes videos that offer advice on workplace practices, ethics, improving industrial relations and resolving conflicts. By offering solutions to problems in the workplace or how you deal with them LinkedIn Learning can help create a more positive work environment and happier employees. 

This platform will offer you the tools that will help you use your time effectively, more healthily and ensure you carry out your work in the best way possible, whether you are looking to develop in your current job role or for the job you want, LinkedIn Learning has endless videos and courses available to assist you in your career.

Happy learning!

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

Niche Networking – Cork’s “Mixer On The Mall”

June 20, 2019

Gin !!

The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?

This new networking event is a refreshing way to kick-start the summer (or lack thereof!) in the style of a good old fashioned ‘pub crawl’ with the added benefit of connecting with friends and neighbours here on the Mall – it’s a real win win!

The inaugural event is being hosted by our friends at Electric and Republic of Work on Friday, June 21st which conveniently, is also the longest day of the year!

The ‘crawl’ commences at Republic of Work with a Graham Norton Irish Gin reception and hors d’oeuvres.

At Fuzion, we recently had a team building day at The Republic of Work’s new event space and I have to say the layout, design and hospitality of this relatively new addition to the South Mall has lended itself to become a real Cork gem.

The mixer then leads onto the Maldron Hotel, the ‘new kid on the block’, for welcome drinks and sharing boards. I have yet to visit so am looking forward to this one!

Following this, the evening then carries on to Electric Bar and Restaurant for cocktails and nibbles – My favourite!

It is great to see a blend of both the Cork business and social scene coming together like this to create a new avenue and incentive to connect.

So often we get caught up with the work on our desks, that we can tend to let networking take a back seat – not giving it the full focus it deserves.

Creating niche networking opportunities such as “The Mixer on the Mall” offers more of a variety, a relaxed vibe and is something that we as a community should do more of and encourage.

Events, as we know, take a lot of time, care and planning to get right – but once executed correctly can have a major impact on the success on the particular brands’ overall awareness, launch or initiative.

At Fuzion we love both arranging and attending events of all kinds!

..So, a big thanks to the guys organising this one, we can’t wait!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

Fuzion Design and The Importance of a Great Soundtrack

June 14, 2019

Fuzion Communications, Graphic Design, Cork, Dublin, Ireland

A classic tune may be something most of us can agree on but as much as we have in common, we all have different tastes and different ways of selecting our music.

I spent years building up an extensive music library and had a well-honed recommendation algorithm through Apple, to feed me exactly the tunes I like. I had always had an aversion to radio – partly the advertising, partly an avoidance of what was “popular”.

So, when I heard I was going to be part of the Fuzion Graphic Design team I only had one worry. This wasn’t to do with any aspect of the role, as I was over the moon with that, it was because I knew the Fuzion design department work was accompanied by the dubious melody of a radio.

I couldn’t imagine how anyone could have that racket on and get any work done, because in my book good music leads to great focus as every designer knows, so the opposite must also be true!

I needn’t have worried!!

Very shortly into my first week, I discovered the advantages of a carefully curated up-to-date playlist.

BBC 6 Music is the channel of choice, the chatter is smart, the music is excellent and the ads non-existent.

Within weeks my own library, which was stagnating around 1998, was refreshed with The Knife, Pigs (x7), Oh Sees, Mattiel, The Comet is Coming and the slightly “pretendy” but brilliantly loud Dublin band, Fontaines DC (Coley knows all the words!!).

All of this new music led to some greatly refreshed recommendations too.

It pays to have an open mind and to remember that a recommendation algorithm is only as good as the information you feed it. Read Hannah Fry’s excellent Hello World for more on that.

Sure, we still go on archaeological digs through Greg’s spare circa-2004 iPod from time to time, but when we strike gold there, it takes hours off the day. A good soundtrack allows us to focus on moving from job to job, designing everything from visual identities to web sites, from large social media campaigns to exhibition materials.

With a good soundtrack we can improve our productivity, better our mood and measure our day on the off-beat, to really #WinHappy.

..I get extra brownie points for typing that!!

Mark

Mark Kenny is part of the Graphic Design Department in Fuzion Communications, who have offices in Dublin and Cork, Ireland

When losing can actually be winning !!

March 22, 2019

Nelson Mandela - Winning and Learning

A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:

  • Initial briefing
  • Background research
  • Brainstorming ideas and approaches
  • Writing the plan
  • Getting it ready visually
  • Rehearsing the pitch
  • Presenting the plan to the prospect

This one was really big and our ambitious team decided to go for it and they dug very deep spending days and nights working on the plan until the day came to present.

A big challenge here is that this work must happen alongside the normal client work, which helps to keep the lights on after all!

Apparently of the five agencies that were invited to pitch, two had withdrawn from the process and we were one of three who were remaining.

Our guys made their presentation, which they felt went really well so their confidence levels were up and then the anxious waiting and very painful period begins.

A strange thing happens when these prospects come to you – at the beginning it is a simple case of ‘will we or won’t we‘ and other than the possibility of a new client there is no emotional investment at this time.

At the point of presenting when you have poured heart and soul as well as bucket loads of time you are totally invested in the result with a huge emotional investment in the result.

The news came though via a very polite call from the prospect…

We didn’t win, we came a close second!!

We were the personal choice of the person who called us but someone more senior voted for another service provider, a mammoth of the consulting world.

While this was a disappointing loss in particular for those in the core team who worked on it, I explained to them genuinely that I believed it was really a win.

Nelson Mandela made a famous quote: “I never lose, I either win or I learn

Taking Mandela’s inspirational quote we did learn but we also won – our team had a chance to demonstrate two of our Core Values, they were Ambitious and they were Brave, they had the opportunity to showcase the deep expertise in our team and they had the joy of working closely together, even when there was a good chance the odds were stacked against us.

On our Fuzion Friday (we go for lunch every Friday with the team) we toasted our Dig Deepers, our true winners!

Bravely onto the next big challenge…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

A salute to some very special women on International Women’s Day

March 8, 2019

International Women's DayOver the course of the last year, our curly haired one, Greg Canty has been really busy with the Fuzion Win Happy podcast and it has featured some incredible, powerful women from all walks of life.

The episodes with these inspirational women are very revealing and you can clearly see a pattern whereby early life experiences has clearly shaped them and driven them on in special ways.

If you get a chance you might take the time and listen and learn directly from this special group.

Fuzion Win Happy Podcast - Social Media Series

All of these podcasts can be accessed from the usual Apps and Spotify but they can also be listened to directly by clicking on the links provided below:

Gillian Keating

First up was Gillian Keating, who as well as being a successful commercial law solicitor (now with RDJ), was President of Cork Chamber and has been busy “Cracking the Diversity Code” with her work as part of the huge iWish movement, which is making huge strides in opening up STEM for young women.

Listen to Gillian

 

Deirdre Waldron

No series would be complete without our very own Deirdre who started off life working hard as part of the family business. She started Fuzion as a small business in Tralee and now it is an award winning agency with offices in Dublin and Cork and doing great work with large and small clients. She became the President of Network for Women in Business and launched their Fuelling Ambition roadshows, encouraging women to reach higher and higher.

We love her “Chicken Maryland” story about her dad!

Listen to Deirdre

 

Lilla Vargen

Sometimes circumstances can drive you on and this beautiful, superstar singer songwriter from Northern Ireland has the most fascinating tales from her youth and she will admit that her obvious talents had to be coaxed out of her by those around her who knew the talent that was lurking inside. Was this an “Accidental journey” or was it her destiny?

Listen to Lilla

 

Eleanor O’Kelly Lynch

How do you end up being the brightest, cheeriest and most positive person in the room when you have the colossal task of minding a very sick, totally dependant child 24/7. We learnt a lot from this episode “Staying bright in a dark world” with Eleanor O’Kelly Lynch from Golden Apple Training.

Listen to Eleanor

 

Mary McCarthy

The very passionate art lover, Mary McCarthy is a Cork treasure. She has had a fascinating career that thankfully saw her joining the Crawford Art Gallery last year as Director. Already we are seeing sweeping changes as the doors of this fantastic facility have been thrown wide open to fire up art passions in everyone. “Art and Culture and the huge role it plays in our society”

Listen to Mary

 

Catherine Moroney

Catherine, Head of Business Banking with AIB has a fascinating story including being told at one point that she had just six weeks to live! Her dad dragged her with him on his visits to building sites when she was young……maybe it triggered an interest in business? “Connecting heart and head – a self declared conehead”

Listen to Catherine

 

Margot Slattery

Margot who has the huge job of being Country Manager of Sodexo shared her idyllic stories of life on a farm in Bruff in Limerick and her inspirational grandmother who was widowed at a very early age and ran a farm by herself. Margot reminds us that we should all “remember where we came from” and she proudly waves a flag for the LGBT community in Ireland.

Listen to Margot

 

Deirdre Garvey

Deirdre Garvey, CEO of The Wheel does some inspirational work assisting non-profits each day as she leads this powerful organisation. This engineer suddenly found herself working in a charity in Ireland, which led her on a journey to leading The Wheel “18 Years behind The Wheel”.

Listen to Deirdre

 

Denise Fitzgerald

How can a career in banking suddenly change to working for a children’s charity – maybe experiencing the difference such a charity can make on a hospital visit! “Making a huge difference with the CEO of Temple Street Foundation”

Listen to Denise

 

Kay O’Connell

Unfortunately, Kay O’Connell the founder of the famous Cork fishmongers is not here to tell us her story, but her son, the famous Pat O’Connell talks lovingly about his best friend and his powerhouse mother “My Mother, the Mother-in-Law and the Queen”

Listen to Pat

 

Deirdre Mortell

Why make a difference in one organisation when you can make a difference in many? Deirdre Mortell, CEO of The Social Innovation Fund does huge work every day matching corporate donors with deserving causes and helps them to make the most of these funds and supports. Deirdre has a great outlook about being really busy “Headaches should be headaches for a great reason!”

Listen to Deirdre

 

Caroline O’Driscoll

Caroline is the Chairperson of IT@Cork, working hard to promote Cork as a region for IT and she is also one of the co-founders of iWish, the huge movement, which is making huge strides in opening up STEM for young women.

Listen to Caroline

 

Annemarie Collins

When Greg met Annemarie, to say he was blown away is a huge understatement. This powerhouse of a young woman came from the Traveller community in Navan and she was determined to have a life just like her school friends including college and beyond. She earned a scholarship in Trinity and she now works with the East Cork Traveller Project. “Plotting her own course with the help of the EIL Explore Programme”

Listen to Annmarie

 

Mary McKenna

When people stopped travelling to the United States after 9/11 Mary, CEO of Tour America diversified. When the wheels fell off the economy in Ireland putting half the travel agents out of business, Mary stayed brave and positive, invested in marketing and grew her business. When she nearly died after being rolled over by a jeep she stayed calm and made a miraculous recovery. “The Ultimate Survivor”.

Listen to Mary

 

Sister Bride Given

The fascinating story of Sister Bride who reigns from Listowel, who navigated a career at a time of huge change for everyone working in religious orders. “The changing life of a nun and the story of Nano Nagle”

Listen to Sister Bride

 

Ann Canty

Greg couldn’t resist but capture the story of his mum who was obsessed about America and moved to New York for six year in 1957, at an exciting time of change “A New York Adventure – A young Irish couple get married and emigrate”

Listen to Ann

 

Siobhan O’Donoghue

She left school after being bullied in West Clare, she stood up for chickens in the family farm and she stood up for patients while working as a nurse. She worked tirelessly for travellers in Limerick and for migrants rights in Dublin and then founded Uplift to help other people to fight for their worthy causes.

Listen to Siobhan

We hope you get a chance to listen to some of these episodes featuring many inspirational women and we would like to take this opportunity to salute all of the other inspirational women out there!

Harpy International Women’s Day!!

Fuzion Communications are a full service agency providing Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Value of “The Silver Lining”

January 16, 2019

January Blues

So here we are, mid January, 2019.

A coat of grey clouds, perpetually looms above, we get up – it’s dark, we go home – it’s dark.

The twinkle of the festive season has left the lining of the streets and we are left with that slight vacant feeling within. This grim outlook can affect the mood of many of us at this time of year, however, for some, it can seem worse than others.

A relatively small example of this, I experienced myself just this morning. I looked in the mirror as I got ready for the day and while combing my hair, I notice something different – a long silvery line protruding up and out of my scalp and running down between the bristles of my brush..

..The first grey hair of my late twenties!!

Almost instantly, I saw my youth flashing before my eyes – as if it were now a thing of the past. It’s all over.

On my commute to work, I gaze out the train window and the SpotifyRelaxing Deep House” playlist is in full rhythm and I see the shimmery light pink hue of morning sunlight peering through the clouds in the distance and I think to myself, “Things might not be so bad today”.

It’s amazing how even a little ray of light can change your perspective in an instant.

I began thinking about how I can add this “light” to my grey hair dilemma. Ageing isn’t all about lost youth – it means maturing, developing, understanding and ultimately knowing better.

I was fortunate enough to have had the most amazing time in my early twenties, graduating from University and joining one of the world’s best airlines as cabin crew. I was paid to travel the world, staying in five star luxury hotels along the way.

I had the chance to experience life to the fullest, jumping off cliffs and hang gliding over Rio de Janeiro, diving with sharks in South Africa, climbing The Great Wall of China and everything in between.

I did and saw it all. and not to sound ungrateful for these experiences – but it is a lot to leave behind!

I began thinking about all that I have learned from these experiences and how they have shaped my growth, increased my cultural awareness, communication skills, empathy, understanding and patience levels (a solid requirement for any airline employee is to know the value of patience!).  

All of this deep thought really allowed me to see “The Silver Lining” in my new silver line of hair.

This new stripe is a reminder of hard work, late nights, long hours and lessons learned. It also highlights a new chapter of maturity and progression.

I made the choice to return to Ireland, to pursue my career as a PR and marketing professional, something which I had always wanted to do.   

Furthermore, this got me thinking about “reactions” and how often at times, we can be quick to formulate an immediate negative response to the unexpected. An initial reaction can be an exacerbated version of how one would usually react, given the time to digest or dwell on the information presented.

This is something we all should practice – when life throws us a curve-ball, which it often does, take a deep breath, reflect and turn your attention to finding the silver lining as there is always positive to come from negative.

Keeping a positive outlook is important for general life as well as in business when the unexpected occurs.

A first step or an approach could be taking a look at the core values and assets that you have,  pausing and thinking about how you can utilise these to your advantage and to create more positive awareness for your personal situation or brand.

This can open new areas of possibility, which may not have come to light had the unexpected not occurred.

Ultimately, knowing the existence, value and importance of a “The Silver Lining” is what will help shine through on these dark January days, when it may seem the clouds will never shift – but just like with the seasons, there will always be new light.

Suzanne

Suzanne Meade is a PR Account Executive with Fuzion Communications, a full service agency with offices in Dublin and Cork

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

September 25, 2018

Conor O'Loughlin, IBYE Winner 208

In this episode of the Fuzion Win Happy podcast, Greg chats with Ireland’s Best Young Entrepreneur 2018, Conor O’Loughlin, CEO and Founder of Glofox, who shares his story of huge disappointment with an injury, which finished his rugby career with Connacht at the age of 28 to a new career in computer software.

Realising that his rugby career and dream was over, he started a web development company where through his client work he discovered an untapped niche in bespoke software solutions for the gym and fitness sector.

With the help of a Competitive Startup Fund from Enterprise Ireland he managed to start developing a bespoke solution and later accessed further funding as part of the High Potential Startup Fund.

Fuzion Win Happy podcast thumbnail

This business has expanded globally from Ireland thanks to the hard work and focus of Conor and his team and the careful navigation of the complex world of funding with Enterprise Ireland, Angel Investors and VCs.

Despite the huge demand for IT talent in Ireland and in Dublin, Glofox have managed to continue to attract great people to their team who are enjoying the excitement of being part of a place where they can make a real difference.

You can listen to the episode by clicking the link below:

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

We hope you enjoy Conor’s and the Glofox fascinating story!

The Fuzion Win Happy Podcast is produced by Greg Canty

 

How to Achieve your Goals in 2018

January 3, 2018

Design a Life you Love - Ciara Conlon

This year we will feature some guest bloggers on the Fuzion Communications blog, so we are starting with the fantastic and very lovely Ciara Conlon, who as well as being an author, is just brilliant at making people more productive and feeling much more fulfilled in their lives.

She has a gorgeous approach to Productivity Coaching, which we like to describe as ‘Positive Productivity‘ as its focus is about a better life for you.

Ciara refers to this as ‘Designing your life‘ ….very clever!

Over to Ciara..

Over the next few days and weeks most of us will start to think about change, about giving up bad habits and creating new positive habits.

Traditionally at New Year we think about how this year can be different, we are filled with hope, optimism and excitement.

Unfortunately the statistics for New Year Resolution success is poor.

Apparently only 18% of people succeed with their New Year’s Resolutions, but rather than focus on the negative statistic, what can we learn from the 18% of people who do achieve there goals each year?

1. They Understand the Need for Goals

We need goals if we are to achieve anything outside our normal routine, we need goals to inspire and motivate us and give us direction.

Without them our future is not within our own control, we leave our future to fate.

Being aware of what needs to improve, is the only way that you can consciously make improvements.

Life is a journey that we can only strive to make better, daily, little by little.

Asking yourself a few key questions might help you to focus on areas to improve or change:

  • Are you wasting time doing things that don’t need to be done, or perhaps you are trying very hard and not getting the results that you had hoped for?
  • What can you do to make next year better?
  • What do you really want, but struggle to achieve every year?
  • What would you like to change about yourself?

These answers can be the starting point for setting your goals and they will give you a guideline if you don’t know where to start and help you to get clear about what it is you want to change.

2. They set Motivating Goals that they really want

It might seem pretty obvious but so many people are unclear about what they really want to change.

They set the same goals every year, the same goals as everybody else. Their new year goals become the desires of the masses rather than the needs of the one.

Do you really want to start in the gym on the 1st of January or would you like to start planning a new business or becoming more creative?

The reason why people fail is because they halfheartedly set goals for themselves focused on the things that they know they should be doing.

The problem is a lot of goals that people set don’t actually excite them or at least they haven’t found the motivation in these goals to go out and achieve them.

A goal needs to excite and motivate you – while pounding the pavement might never excite you, the idea of a strong healthy body in your skinny jeans might just do the job!

3. They Start Small

If you try to change everything at once you are setting yourself up for failure.

The key to positive change is to change one thing at a time – Master one habit before moving on to the next.

Charles Duhigg, author of the ‘The Power of Habit’ suggests we focus on what he calls keystone habits. In his book he explains the concept of keystone habits, that when focused on they have a positive and empowering effect.

Keystone habits don’t create a direct cause-and-effect relationship, but they can spark “chain reactions that help other good habits take hold“.

If you master the habit of running you can be guaranteed you will naturally start adopting other habits such as drinking more water and eating healthier. When you master the habit of rising early you will find it so much easier to meditate, journal etc.

These keystone habits are the ones to focus on, others include, family dinners, making your bed in the morning, meditation and planning your day.

So if you plan on making a change this year it may be a good idea to focus on one of these life changing ‘keystone habits’.

4. They Believe they can

Are you one of those people who reluctantly takes on a new habit?

Do you say you are going to do it but inside you don’t really believe it?

A lot of people have set themselves up for failure before they have even started – Deep down they don’t believe they can do it.

Your beliefs will generally determine the outcome so don’t waste your time if you don’t really believe it can be done.

So many people set the goal of losing weight every January but they feel so negative about the goal because they have tried so many times before and failed, that they don’t really believe they will do it.

If this is the case for you the first thing you must consider is, are you doing the same things time after time and failing?

Remember Einstein’s definition of insanity; doing the same things and expecting different results – what do you need to do differently this year?

If the goal is something you do really want, and you don’t understand why you can’t make it work, ask a close friend why they think you haven’t yet achieved your goal, and most importantly be willing to listen to the answer!

5. They are resilient

Successful people in general understand that failure is part of life.

They understand that on the road to getting what they want there will be potholes and barriers, but they stay with it.

Success takes determination and persistence.

The key to reaching your goals is to promptly get up each time you fall down. Try to preempt the challenges and plan for them, but if you fail, accept it quickly and move on.

It’s really important that you don’t waste time dwelling on the negative.

Monitor your thoughts and make sure you speak to yourself with encouragement rather than condemnation – Forgive yourself and move on.

It is your life and your responsibility to make it a good one, and with a little bit of focus and effort you can create the life you have always dreamed of.

Why not become the designer of your life in 2018?

Ciara Conlon

Ciara Conlon is a Productivity Coach and Motivational Speaker and respected thought leader working with individuals and organisations transforming behaviours in order to create more productive and happier people and workplaces.

You can find out more at www.ciaraconlon.com or on her Facebook page

Ciara will be running an evening event on January 25th in Wood Quay Venue, in Dublin called “Design a Life you Love”

A special “two for the price of one” offer is available until January 7th.

 

I had a great year because….

January 2, 2018

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Tackling that age-old question in our modern marketplace

November 27, 2017

Old and young

When it comes to age, I’m a firm proponent of “Don’t ask. Don’t tell.

Recently a journalist who was interviewing me asked me my age. I get it.

I used to be a newspaper reporter and I know it’s traditional to write, “So-and-so, age blah-blah, did fill-in-the-blank.” But I also know it’s not a hard and fast rule.

There are plenty of stories these days that don’t include a person’s age. Therefore, I politely said to the reporter, “I prefer not to give the number as it’s not germane to the story.

She accepted that and the story was printed no problem.

Likewise, if you’re in the jobs market and are of a certain age, you may find yourself struggling to overcome other people’s preconceived notions around your particular number.

Unless you’re a 102-year-old who swam the English Channel or a 12-year-old who graduated from university, age shouldn’t be the leading factor.

1 Stop referencing your age

At an event, a very lovely female participant came up to me and complimented my shoes. Then she lamented,”When I was your age, I could wear heels. But it’s been forever.

Another time, I heard a man say to colleagues at a project meeting, “Give that task to Peter. I’m too old.

How often do you reference your age? How often do you draw unnecessary attention to the distance between your age and that of your audience?

At first glance this might seem aimed at older folks. But the same goes for younger folks too. The whole, “Oh, I wasn’t even born back then” crowd.

It’s fine to talk about age with your best friend, but if you want to stay vigorous or be taken seriously in the workplace, then cease your own ageism. You might be your worst enemy.

Interviewers aren’t allowed to ask you your age. So, don’t out yourself.

Sure, put your universities and degrees on your CV. Just don’t put the dates.

2 Mine your contacts

A reader from western Ireland wrote to me saying he’s a 64-year-old former sales professional frustrated because he hasn’t found work in four years.

He’s convinced his age is part of the reason his CVs are not getting traction. He says he’s sent out more than 200 of them over the years but landed nothing.

But he also tells me that in four years he has probably only reached out to ‘two or three’ of his former contacts. So, I am working with him to strengthen his strategy.

Think about the wide-range of people you have met over the years. Talk to them. Ask them for people you can call. Cold resumes don’t result in jobs nearly as much as warm referrals do.

3 Mix it up

In addition to tapping into your friends and contacts from throughout your career, you can also network with people younger than you. Is there a business incubator you can join? Is there a project they’re working on that could benefit from your experience?

You might want to think less about a full-time job and more about piecing together consulting work.

4 Power up your profile

You don’t have to have a zillion followers, but, you should immediately set up a LinkedIn profile and a Twitter account. We can chat Facebook and Instagram and whatever else later. For now, let’s focus on these two.

First, I recommend Canva.com to create a polished header for your social media accounts. Then you should spend some time crafting words about you and your experience that are strong, punchy and engaging.

Also be sure to Google professionals you admire to see what they’re doing.

Don’t completely plagiarise, but do borrow ideas, formatting and/or a few keywords from others. Don’t be afraid to be creative. You can always adjust your copy.

But if you write the same old, same old, you’ll sound the same as everyone else and, well, “old”.

In short, if you’re not online, you’re not relevant.

5 Shape up

If you’re not eating right and exercising regularly, do not blame your age alone for gaining weight. Your physical health is connected to your mental health.

This is a scientific fact and it’s also the perception of many potential employers.

The more fit you are physically, the more you will be perceived as someone who is fit for the job.

The same goes for your wardrobe and grooming. Wear something sharp and current. And for heaven’s sake, if you have hair growing out of your ears, get rid of it!

We can be put in a box once our number becomes the lead of our story.

Like, “She looks great for 45….” Or “He appears much younger than 50….

Whose opinions are these? Why can’t it just be, “You’re doing great“, period? It can.

A 65-year-old client of mine, who is right on top of each of my suggestions, told me this week that a friend of his remarked, “I have never seen you have so much energy!

That’s a great report. And it can be yours too. Your experience combined with applying these strategies actively will make it so.

Is your age holding back your career?

Gina London - Fuzion CommunicationsGina London

From presentations, to one-on-one scenarios, from spoken to written if you have a question about communications that you would like me to deal with in my column in the Sunday Independent please send me an email at gina@fuzion.ie .

Gina London is a former CNN anchor and international campaign strategist who is now a Strategic Communications director with Fuzion Communications. She serves as media commentator, emcee and corporate consultant. @TheGinaLondon


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