Archive for the ‘Positivity’ Category

How little is too little? Nothing!

March 21, 2017

Patrick Jones, Fuzion PR in Belarus

Many years ago, or at least it feels like it, I took part in a charity trip with my Alma Mater, Dublin Institute of Technology that would change my perspective on life for the better.

In my youth, my mind was set that only the big things counted and if you could only do something small, it won’t make much of an impact. How my mind was changed.

It was this trip to Post- Chernobyl Belarus, where I first realised how incorrect I was and that so much could be achieved with so little. An old rugby buddy from D.I.T organised and led the troop of my bright eyed and bushy tailed students from D.I.T and Ulster University Magee, Derry. None of us had been to this part of the world before and to our shame, knew a lot less about it than we should have.

The experience centred on raising money prior to the trip, and cycling from orphanage to orphanage to see what the money would be used for. Before we left for Belarus, we were cautioned that some of the young people we would be meeting were disabled, both physically and mentally, but in our naivety, little did we know what was in store.

When we arrived into the first orphanage in Rechista, the whole convoy was stopped in our tracks at the reception we received; hundreds of people, small children to young adults were standing outside waving flags and cheering to welcome us. Those who could, ran and walked to greet us, the others had little other choice but to wait till we moved up to them. (We found out later, the children had been waiting for this day since the previous year.)

The children put on a magnificent show to welcome us, and then the tour. After the initial shock was over, we noticed the disrepair the building and grounds were in, how little they had and how much they needed.

In the week we were there, and with the intention of just raising money for the orphanages; two disabled ramps got completed, a playground got finished, a garden area covered in clay got cleared and we put as many smiles as we could put on faces that truly needed them. Anything that needed to be done, we did, if we didn’t have the tools, we made do, but we did it.

By the end of the week, there were no tears left, nor were there regrets as even though we could only do a little, I know it meant a hell of a lot!

Nobody made a greater mistake than he who did nothing because he could only do a littleEdmund Burke

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

 

New Year, Same Me… (But how can we really change?)

January 12, 2017

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

“Life is either a daring adventure or nothing”

August 9, 2016

Make it count - Nike

When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.  

Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”

Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.

However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.

Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.

For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?

Even so, following the video I could not shake the pestering notion of the campaign.

With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.  

Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.

What are you doing?

#MakeItCount

Isabel 

Isabel Oliver is a PR intern in the Fuzion PR Dublin office

Cumulus Clouds and First Women.

August 4, 2016

Aer Lingus - Captain Grainne Cronin

I was having a super meeting with a new client last week, you know those round table moments when everyone is on the same page and all getting excited about the strategy and the jobs to be done to bring this to life.

We started discussing “Leaning In” and progressed to the first Aer Lingus female pilot. I recalled a conversation long ago with my Dad, who trained Aer Lingus pilots. Avoiding answering the question about what I had achieved in school that day, I pushed back to Dad and enquired what had he achieved?

He started talking about how he was training the first Aer Lingus female pilot, and that they had been working in the Simulator that day. Months later I saw a shot on the front of the paper (her first flight was in January, 1978) of Captain Grainne Cronin, sitting in the cockpit proudly, after receiving her wings. (the pic above was a retirement pic in 2010 after 33 years as a pilot)

I headed off to chat to Dad; “Was that the same girl that he was in the Simulator with?” “Yes”, he replied “ and what is going to make her so great is that she saw beyond the Cumulus clouds and really worked hard to achieve her goal. Sometimes when you are a woman you have to push yourself even more to grab hold of your dreams”.

Because of Captain Cronin’s dream and hard work breaking the mould, many other women were empowered to follow their dreams, and Aer Lingus now employs more female pilots that the global average of around 10%.

So let us ladies take a moment and celebrate the ‘first women’, those who break new ground and make the rest of us realise that we can go as far as our capabilities allow: Presidential Nominee Hillary Rodham Clinton, President Mary Robinson, Attorney General Maire Whelan and Chief Justice Susan Denham.

Ladies and Gentleman fasten your seat belts we are going through the Cumulus clouds, Have a safe flight!

Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland

The Power of You – You have the Power!

August 3, 2016

Bressie - Cork Chamber , Power of You

I took some time out earlier this summer to go along to Cork Chamber’s 2016 Forum entitled, ‘The Power of You’, which looked at the benefits and importance of well-being in the workplace.

We heard from expert speakers including Mental Health champion & TV Personality, Niall ‘Bressie’ Breslin; World Champion and Olympic athlete, Olive Loughnane; Cork Football Performance Coach and Partner at Gazing Performance Systems, Conor McCarthy; Nutritionist, Lucy Hyland; and executive business coach, Barbara Nugent about the importance of Food, Fitness, and Focus and how making small changes can greatly enhance the professional performance of individuals and teams.

Power of You - Cork Chamber

There were a few things that stuck with me after the morning session, and if I’m feeling overwhelmed or stressed out now, which I’m sure many of you feel every so often, I bear these in mind.

They’re worth considering, so take a look and see what you think:

  • Conor discussed how multitasking is myth! The maximum number of things your brain can really focus on is three to four at any one time, so do just that, and stay on task.
  • Olive recommended spending at least 150 minutes on moderate exercise, or 75 minutes on high intensity exercise per week. This may seem like a lot, but when Olive put it in terms of taking this time out of the 144 hours there are in a week, it doesn’t seem like so much, and your excuse is just invalid!
  • Lucy reminded us that we all have the ability to make choices and we all have the ability to choose the things we control. It’s up to you to decide for yourself, so make sure you do.
  • Bressie spoke about how we should approach our brain and mental health in the same way as physical fitness, and understand that training takes years! He shared his five tips for creating a positive mindset and suggested trying them out for ten days;

These were:

  1. Limit/ avoid toxic people and environments
  2. Practice self-compassion – say one thing you’ve done that day that you’re proud of
  3. Gratitude – every morning before you hop out of bed, in your mind say 30 things that you’re thankful for
  4. Mindfulness – have 30 mindful moments each day
  5. Stop judging people!

Realise the Power Of You, and appreciate that you have that power!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR & Marketing, who have offices in Dublin and Cork, Ireland

Tiny things are huge things!

June 6, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion

 

A Woman’s Place is in the House, Leinster House

February 25, 2016
aine in the house

Áine Collins TD, Letting everyone know where a woman’s place should be!

I am so proud of my friend and my TD Áine Collins.  

She is one of the most honest, tenacious, intelligent and loyal people that I know – which are all great traits for a politician and for a friend.

I have seen first hand how much she cares for the community and bearing in mind her background as an accountant, entrepreneur and farmer’s daughter, how she has fought hard for the SME and farming sector and for safeguarding our rural communities and smaller towns that are just as relevant to the future of Ireland as the big cities.

For any undecided’s out there in the Cork North West Constituency, I would like to ask you to please vote for Áine.  Even if you have promised your No 1 elsewhere (why?), if you could give her your second or third preference.

During the last general election, Greg and I reached out through social media to candidates of all parties (well bar Sinn Fein – but that’s another story!!) just to get conversations going around the election.  Post election Áine was one of the few who continued the engagement, even after she got our vote she genuinely wanted to know what she could do for us SME owners in Leinster House and Greg and I have both seen first hand, if we put an issue in her direction, she is like a dog with a bone trying to get it sorted.

She always listens and she is like that with everyone she comes in contact with.  She has done some amazing and often unsung work including setting up the Cork Foundation – totally her idea – which very successfully now reaches out to the Cork business community at home and abroad and she has personally cajoled them into helping fund new enterprises and community projects.

In my home town of Ballincollig, when all sources of possible funding were exhausted she managed to secure €5k for the inaugural Ballincollig Music Festival, which thousands attended free of charge on a sunny Sunday in August in Ballincollig Park. It would not have happened without her.   Also in Ballincollig she secured funding for a vital research project by international experts, which will help the development of the business proposition in the town.

I could go on, but I don’t want this to seem like a party political broadcast.  

I am so proud to call Áine my friend and over the past five years she has also been a valued colleague on various projects, she was even a client for a short while and I am honoured to have been along a little of her journey so far, representing us in Leinster House.

Aine Collins TD294.jpgI believe, in our constituency of Cork North West and in particular in the fantastic place I call home, Ballincollig, that Áine, is really the best option.  Not just because I am her friend, but because I believe that she is the best person for the job and that the best place for Áine is in the house – Leinster House.

CSR – Starting from the ground up

February 1, 2016

Unless you were hiding under a rock in late January, you probably spotted details of a heart-warming story about how a “mystery” Cork bus driver helped a little old lady, making her day… and that of lots of people who heard the “heroic” tale.

In case you missed it, here’s a snapshot of the Facebook post that brought this little act of kindness to light…

Kind bus driver

Thanks to Clara’s post, news of this good deed spread around Cork and the entire country (and the world!) quickly… as you can see from the screengrab above, this number escalated and the post on Bus Éireann’s Facebook page has now been liked almost 100,000 times. The bus driver was quickly identified online by his sister and sister-in-law as William Harris.

Now I’m sure when William took just a minute out of his day to help his passenger it didn’t cross his mind again… after all this was just a genuine act of human kindness that I’d like to think any of us could have, and would have done.

Unfortunately though you don’t come across “William” on every bus journey, or train journey, or restaurant visit you make. But if I was “William’s” employer, I would certainly encourage all my staff to take a leaf out of his book – it’s nice to be nice, and it doesn’t cost a thing. A big message is that CSR doesn’t always require budgets!

Working in PR we see companies strive for Best Practice when it comes to Corporate Social Responsibility (CSR), but really if you think about it, it starts at grassroots level and is so simple. Once the foundations are in place and people buy into the idea, everything will fall into place. I’ve worked with so many clients over the years who have implemented simple, yet very effective, CSR initiatives and activities that genuinely make the staff feel good but also make a real difference.

Remember to do the little things, for one day you will look back and realise they were the big things!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing who have offices in Dublin and Cork, Ireland

Winning is all about Mindset

November 30, 2015

Change Your Mindset Concept

Not only am I part of the Fuzion team I am also a self confessed GAA obsessed Kerryman who has been exiled in Cork since 2008!

My background prior to joining Fuzion was in the Fitness and Leisure industry. Though my career pathway has changed radically I still maintain a deep rooted interest in the area of Strength and Conditioning and helping athletes realise their potential.

Having played both hurling and football I was always conscious of the ways and methods of the numerous coaches and trainers I encountered along the way.  I always wondered why we trained the way we did and what was the reasoning behind the often wild and wacky routines that were endured rather than enjoyed.

Ultimately success bypassed teams I played with more often than not though.

And so 2015 began with my first opportunity to train an adult team and mould and lead a group of players to their perceived promised land. My approach was very much along the lines of how business leaders take a concept, develop it, lead a team of people each with the common aim of achieving success and growth.

Dungourney GAA County Final winners

In leading a team to win a county title for the first time in 106 long years I followed these guiding principles to create the platform for our success.

  1. Dare to believe and you will achieve

“The person who gets the farthest is generally the one who is willing to do and dare. The ‘sure-thing’ boat never gets far from shore.”
Dale Carnegie

There should never be a time in your life when you’re not attempting something impossible. It is the impossible dream that stretches your imagination and shows you what you can become.

Get out of your comfort zone and stretch yourself.  Stretch the amount of work you do, stretch your expectations, and stretch your imagination no matter how outlandish your thoughts may seem.

  1. Embrace past failures

If you want to succeed, you need to fail.  No one succeeds with just a handful of failures. You need to fail, and fail, and fail again.  Failure is the path to success and it is through failure that the pathway to success becomes clear and you learn how to succeed.

  1. Use Your Will

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”

–Vincent T. Lombardi

Another word for “will” is “desire.”  To succeed you must desire to succeed more than you desire anything else.  Successful people aren’t stronger than others, and they aren’t necessarily anymore intelligent than others, but they have a burning desire to see their goal realised.  Motivation will only come from desire. Don’t try to motivate yourself if the desire is missing!

  1. You need Determination and Commitment

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”

–Mario Andretti

You must have the determination and commitment to latch on to your goal and refuse to let go.  Desire, determination and commitment will put you in the position to achieve your goal.

  1. Excellence is Required

“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.”

–Charles Kendall Adams

Are you striving for excellence in everything you do? Your preparation, your work, your lifestyle, your training and learning, and your relationships all demand excellence.

With every action you undertake ask yourself the question ‘Is it excellent’? To be the best you must be the best that you can be and be ‘excellent’. In addition perfect practice makes practice perfect in your quest for excellence.

  1. Vision is Necessary

To succeed, you must immerse yourself in being successful. Visualise winning at every given opportunity. Only through clear visualisation will you create the desire and belief to make success a reality.

  1. Go To Success

“Success doesn’t come to you, you go to it.”

–Marva Collins

Success won’t fall out of the sky and land at your feet; you have to go after it.  You have to hunt it down. You have to want it more than anything else and you have to work, work and work some more.  Go towards your goal and leave no stone unturned on your journey to success. Believe that you will win and that winning breeds success.

As the year 2015 comes to an end the journey that commenced last November has one final stop in this magical year.

We have achieved our goal of winning a county title but next Sunday sees a group of very special players vie for a Munster Junior A Hurling Championship. They dared to believe and displayed a will to go towards their goal and are now on the cusp achieving a success that didn’t seem possible just twelve months ago.

Dare to believe and you just might end up winning a most unexpected prize!

Dave FitzmauriceDave Fitzmaurice

Dave Fitzmaurice is a social media consultant with Fuzion – Social Media Consultancy and the proud coach of Dungourney GAA Junior Hurling team


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