Archive for the ‘Ireland’ Category

Should we be using the Irish language more frequently in Ireland’s Media/PR industry?

May 29, 2019

The topic of the Irish language amongst Irish people can be a very touchy subject.

Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 million of us don’t!

Why is this?

Is it because of how Irish is taught to us in school, or is it just our lack of exposure to the language?

Even though about 95% of the Irish population cannot speak Irish fluently or do not use it on a daily basis, we are quite protective over the language in general.

To many, the Irish language is part of our Nation’s individual identity. We tend to view the Irish language as part of our heritage and culture, and it also separates us from and makes us different from other countries who primarily speak English.

If we are so precious over our language, then why is it not used more regularly? In my opinion, I think that we are afraid of the language due to how it was taught to us in school.

In recent years, the Irish language is slowly but surely making a more frequent appearance in our daily lives, though our media.

RTE 2FM have been a great role model by showing us that the Irish language can be fun.

This time last year, presenter, Tracy Clifford was not fluent in Irish at all. She took some time out to learn the language and since then she has presented a full show “As Gaeilge”, and this was a huge hit amongst listeners.

2FM superstar, Eoghan McDermott is a major advocate for the Irish language.

Since 2016, he has produced a full Irish music album, called “CEOL”. This album has featured some massive stars such as Ed Sheeran, Picture This, Macklemore, Saoirse Ronan and many more.

Since 2016, Eoghan has given away over 500,000 copies of the album to schools and competition winners all over the country.

This is such a huge undertaking, and a major commitment to the Irish language by 2FM and Eoghan.

According to Eoghan, he believes that there is a “retrospective appreciation” for (the Irish language), like the big firework Irish project that (2FM) do is the Ceol album.

So we get bands to record a song in Irish. Over the last two years, we’ve given away over 500,000 copies of CEOL and I find so many people will request a copy, because they did Irish in school and never really appreciated it, but now they are a little bit older and have gone back to learn or have started to try and brush up on Irish”.

The Irish language isn’t a scary thing, so I don’t know why we are afraid to speak/ use our national language in the media or even in our day to day lives. Our language makes us unique, so why don’t we embrace it. The more exposure we have to the language, the more we will understand.

I think most people have a very basic understanding of the language and can generally piece together what is going on.

The language in which we view our media is just the medium, we should be embracing our language and appreciating our cultural originality through Irish.

However, I think with more exposure to the language through our media and different PR campaigns, that people will become less afraid and start to embrace our powerful and unique language.

Check out Is Sinne Óg by Picture This:

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

Why is there so much industrial unrest?

November 7, 2016

Teachers Strike in Ireland

Strikes, conflicts, confusion and chaos – they’ve become the norm in Ireland over the last 12 months.

Although, the economy is continuing to strengthen and our unemployment rate continues to fall, we as a country are in the midst of one of the most significant periods of turmoil and industrial action in recent history.

As I write the first Garda strike in the history of the state has been narrowly averted – that inferno’s been quelled, now back to the next blaze that rages with the ASTI who plan to return to the picket line in the coming days.

Gardaí, teachers, bus drivers, postal services, nurses, midwives, train drivers – those who we as a society depend most on are those who are pushing, or have been pushed so far as to feel they’ve no other choice but to down tools.

How did we get to this point? Could it have been avoided? 

Are any lessons being learned?

It’s too simplistic to define the industrial actions simply as pay disputes. There are a myriad of reasons why the disputes get that far – workers feeling disenfranchised, unequal, undervalued, employers remaining firm yet feeling threatened.

Feelings, attitudes, perceptions and actions are all based on communication, or a lack of. It underpins everything.

Internal communication and engagement is essential and the most effective way to prevent, identify and resolve discontent in the workplace. It makes a workforce feel engaged and valued.

Could the industrial actions have been avoided with more and better communication?

Just recently I wrapped up on a project with a major international organisation that began as one, altogether different and modest brief, but developed month-on-month to be something bigger and better with far greater and long-lasting benefits and effects for both the company and its staff.

Working with an external communications agency brought value to the corporation in terms of identifying and strengthening weaknesses with fresh and innovative plans and activations.

It was a really interesting project to work on particularly as it often required at short notice a change of plan and time lines in the context of the company’s matrix organisational structure.

Adaptability, reporting and communication was hugely important, not only on our behalf but within the organisation of what we were hoping to achieve, why and how we were going to do it.

The investment of time and resources on this communication was invaluable and while the project has drawn to an end, it’s legacy remains in the innovative approaches taken to internal communication and the platforms available for two-way communication, which will continue to be utilised by the organisation going forward.

Communication is not all about talking – listening can be all the more powerful and effective.

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey

Aoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

10 things you’ll see in Ireland in the summer!

June 2, 2016

Ireland really is the best country in the world when the sun shines. When the sun comes out everyone has a smile on their faces and the craic is 90 as they say.

Here’s why Ireland is so unique – 10 signs of an Irish Summer!

1. Topless men everywhere – The sun only has to threaten to come out in Ireland and men everywhere have their shirts off.

Topless

2. Tan Lines – We never learn, every summer you are sure to see people with ridiculous sun burn and horrific tan lines.

sunburn

3. Queues for 99’s are endless – Irish people tend to gravitate towards their nearest ice cream shop when the sun comes out – a sure sign of an Irish summer is a 99 with a flake!

99

4. BBQ season – Hail, rain or shine if its summer in Ireland the BBQs come out. We only get a few weeks of “summer” so we have to make use out of the very expensive BBQ we bought, if that means standing under an umbrella while eating your burger, so be it!

umbrella

5. Down Tools – Let’s face it the good Irish weather doesn’t come around that often so when it does, it’s time to down tools and get to the nearest beer garden ASAP.

Down tools

6. People complaining about how hot it is – We wait all year for a bit of sun and the minute it comes people start complaining that it’s too hot!

complaining

7. Endless chat about the weather – “Is the sun shining where you are?”, “It’s great to have a bit of sun isn’t it”, “enjoy it while it lasts”.

weather chat

8. Make swimming pools – Paddling pools, bins, buckets, baths etc. You name it anything and everything is turned into a swimming pool when the sun comes out!

swimming pools

9. The fun and banter is in full swing and the beer gardens are packed – Real life and responsibilities don’t seem to matter as holiday mode kicks in

banter

10. Jean Byrne can make or break your day – The RTE weather is a must see. For once the whole family is glued to the TV watching the weather, hanging on every word Jean Byrne says in the hope the sun is going to stay shining!!

jean byrne

Enjoy the summer!!

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland


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