Archive for the ‘Event Management’ Category

“The strength of the team is each member. The strength of each member is the team.”

August 14, 2017

Pippa O'Connor and Brian Ormond at the Opening of The Oyster Bar

Nearly two weeks we had a fantastic night at the highly anticipated launch of the iconic Oyster Tavern, in Cork, just alongside the just as iconic, English Market. The launch welcomed a sea of famous faces and the ‘who’s who’ of the Irish social scene and sports world descended on Patrick Street to toast the new bar.

Stars such as Pippa O’Connor and her husband Brian Ormond and rugby legend,  Peter O’Mahony all donned the red carpet on the night and enjoyed an evening full of surprises as the new Oyster Tavern was finally revealed after a €1.5 million makeover.

However behind every fantastic event is a truck load of hard work, which at the time can be stressful and overwhelming but when it pays off, it is so worth it.

The last two/three weeks in the lead up to the highly successful event there was a huge amount of organisation and to-do lists to be completed and it meant that it was all hands on deck in the lead up to the event and on the night.

I really really enjoyed working on the event with the Oyster Tavern team (what a great team of people) but I couldn’t have done it without the help of my own Fuzion team.

We do event management day in, day out, from large scale high profile events such as the launch of The Oyster Tavern, the launch of One Albert Quay, the launch of Dunnes Stores, Simply Better Cook with Neven range and the launch of Nano Nagle Place to smaller scale ones such as the Summer Food & Craft Fair in Manor West Shopping Centre & Retail Park and the Official Public Dedication of the Kindred Spirits memorial with the Choctaw Nation.

In order for these events to run smoothly there is normally an account manager who takes the lead (which in this case was me) but we do depend heavily on the rest of the team to jump in when necessary and I have to say the team here at Fuzion had my back every step of the way with this launch.

They helped with invites, planning, media, and event management not to mention endless cups of tea, and on the night they came out in force to support the event and support me with any help I needed.

It was a night I felt proud to be part of such a solid and fun team.

“The strength of the team is each member. The strength of each member is the team.Phil Jackson

Edel Cox - FuzionEdel

Edel Cox is a PR Account Manager with Fuzion Communications who are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

The art and power of a good story

May 30, 2016
Bernice Moran pictured at the Network Cork business awards with President Joan Walsh and Karen Fleming

We were at the Network Cork awards which was attended by women of all ages who work across all sectors from healthcare to hospitality, legal to media.

It can prove a bit of challenge to design an event, particularly when choosing a speaker and/ or an MC, that will appeal to such a broad and varied audience although we did have one thing in common – we were all female professionals.

Working with clients on events, we know only too well how much thought and debate goes into this element of planning and rightly so, as the speaker’s contribution is often what an event’s success and value is measured upon by the audience – moreover location, food, entertainment etc.

Network Cork got it very right with a speech from the President of Network Ireland Deirdre Waldron who gave her personal story of taking the leap of faith into entrepreneurship that demonstrated the importance of self belief and support from fellow women in business.

This communicated through an impactful story the invaluable support and network that Network Cork and indeed Network Ireland is.

This was followed by a speech from Bernice Moran who few in the room knew before the event but who everyone wanted to be friends with by the end. Bernice is the co-founder and director of luxury confectionery business The Be Sweet Company but she’s not just a female entrepreneur but a Virgin Atlantic 747 pilot and a mum of three children!

She captivated the room with her awe-inspiring story, wit and humble charm. This savvy communicator and business woman sweetened up the room with chocolates (and boosted visual brand awareness with product placement on each table) and she expertly communicated not just her business and product’s key messages and USP’s, but also her own – after all people buy people.

With brilliant skill she told her incredible story of high achievement, “ballsiness”, belief and business all the while being relatable, honest, engaging as well as entertaining. She won the room over and was a talking point among the audience for the rest of the event and thereafter.

I, and many others I know of who attended the event, told other people we met since about her and her story and in doing so we’ve not only helped to spread the word of the brilliant Bernice Moran and her company but of Network Cork and Network Ireland.

This is the perfect result from an event such as this and it just goes to show the power and reach of a good story.

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey

Aoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

Is the old dog learning new tricks?

November 3, 2014

Teaching an old Dog new tricks

Recently a girl on work experience asked me about how I got into PR, what I studied, and how I’ve seen things change in the industry.

It reminded of one particular class in college in 2006 with John Gallagher, our Course Director for the MA in PR at DIT. John was chatting to us about these things called ‘blogs’ – not one of us, out of a class of 40, knew what a blog was, and it was only when one of my ‘brave’ class mates piped up and asked the question, that we were enlightened!

This got me thinking, and I doubt John has been asked that question since… things have changed so quickly in the 8 years I’ve been involved in the PR industry with the advent of social media and advancing technology.

When I joined Fuzion in 2007, Facebook was just rearing its head, Twitter had barely been heard of in Ireland – and as for Pinterest and Instagram, well they were more commonly known as ‘Post-Its’ and ‘Polaroids’! Now me, I’m ‘old-school’ when it comes to PR, I love to pick up a newspaper or magazine, and see a physical press clipping for my clients, but I can’t deny that social media and technology have certainly been a big help in my job, particularly when it comes to event planning and management.

In the ‘olden days’ hours would be spent drawing up invitation lists, and gathering people’s postal addresses, and stuffing envelopes with snazzy invites that so much time had been taken designing and printing. While now, I simply walk down the office to the guys in our design department, brief them on what I want the invitation to look like, and voila…. A file arrives in my inbox that I can simply upload to a system like Mailchimp along with my database of invitees and their email addresses (very little need for postal addresses anymore), I click send, and off it goes into cyber space, arriving in inboxes of everyone I want to reach within mere moments… simples!

But that’s not all, I can analyse exactly who’s opened the invite, how many times they’ve viewed it, if they’ve clicked hyperlinks to bring them to social media pages for the event; the list goes on. If I really want a particular person at the event, but they haven’t opened the invite for some reason, at least I know, and I can make sure to get in touch with them.

As well as sending invitations by email, I also have the opportunity to share details of the event on the various social media platforms like Facebook and Twitter. Never has it been so easy to communicate with target audiences. To ensure I’m reaching them, I can allocate a small advertising spend targeting a certain demographic if necessary; as well as interacting with them and sharing updates and news about the upcoming event.

Managing a guest list is so easy now. I either receive RSVPs directly into my inbox and manage the guest list from there, or I can set up a registration page using an online ticketing service like Eventbrite, where all registrations are tracked and I know how many tickets are remaining for example. This saves hours of phone calls, making this sort of event preparation and management so time efficient for us and cost efficient for our clients.

As I already said, I’m ‘old-school’ so I won’t dismiss the more ‘traditional’ methods, and will certainly make that call or post that letter if required; and I’ll almost always recommend that we issue a press release with a great PR photo to help promote an event.

For me, it’s a combination of the ‘old’ and ‘new’ that go a long way to making a great event come together.

Alison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR, Marketing & Design which has offices in Dublin and Cork, Ireland

It all works out in the end!

March 5, 2014

Fright !

Last week we had a very successful event, the unveiling of the plans for Nano Nagle Place, at South Pres on Douglas Street – an event that we at Fuzion and an initiative that the people of Cork can be proud of.

Even though everything went well on the day and was a great success there was months of preparation and organisation that went into the event and as a result, a number of sleepless nights on my end!

I’m a worrier by nature so organising the Nano Nagle Place event, was something that had me on my toes for the last few weeks.

With so much interest from the Presentation Sisters worldwide, the people of Cork, the media, local businesses, relevant organisations and the general public and so much to organise including invites, heating, lighting, speakers, recording, signage, photographers, media there was a lot of boxes that needed to be ticked for such an important and high profile event.

Luckily for me we worked closely with Michael O’Sullivan the CEO of South Presentation Centre Ltd and I had the Fuzion team on hand to jump in at any time and on the day we had all hands on deck.

I have organised many many events over the years but with each event comes new challenges, new faces, new ideas and new expectations and so for me each one is like my first.  This can be both a good thing when the adrenaline kicks in and makes sure I don’t miss a beat and a bad thing as the nerves always seem to kick in.

Mary KennedyThe event was expertly MC’d by RTE’s Mary Kennedy, (who was as lovely in person as she comes across on TV) with the South Presentation old school hall filled with hundreds of people all eager to hear about the plans for Nano Nagle Place.

The next time my nerves kick in and have me awake at night I’ll do my best to remember ….It always works out in the end 

Edel Cox is a PR Executive withFuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin


%d bloggers like this: