Archive for the ‘Motivation’ Category

The Power of Belief – Let the Lions Roar!

July 7, 2017

Conor Murray and Alun Wyn Jones

As the British and Irish Lions set their sights on the weekend, what seemed impossible before the tour, is now only 80 minutes away. A series win against the Webb Ellis Champions!

The All Blacks, are the undisputed force in World Rugby, from schools, club/provincial and ladies competitions; and before the tournament they were 1/6 to win the series outright, 3-0.

After the first test, the usual hard luck stories come out from Northern Hemisphere media; ‘we need to be more clinical’, ‘give away fewer penalties’, ‘make first up tackles’, and all was riding on the second test, a do or die, all eggs in one basket scenario.

As with the All Blacks time and time again, they strangled the opposition with their forward pack, pummeled them into submission and then let their silky backs don the jazz hands and do the pretty stuff. They always believe they can do it and have done it consistently for years.

That’s what they tried to do this time, but the Lions fronted up and limited their effectiveness as much as they could but just as the tide was turning in the All Black favour as it generally does, BOOM! (thanks Jurgen Klopp!!)

The behemoth that is Sonny Bill Williams had a rush of blood to the head, or shoulder in this case and in the process of tackling Anthony Watson’s head without wrapping his arms, he copped a red card. The first one in 50 years for an All Black in a test match.

Where am I going with this, you might ask?

The power of belief for the Lions started then! They now had a chance, 14 vs 15 for the 55 remaining minutes and they made it count!!

They played unlike most of what we had seen from them in the previous six weeks, they played with confidence and outscored the All Blacks with Trys, 2-0. Even down a man, the AB’s don’t cough up tries that easily and ones from Falateau and Murray, along with Owen Farrell’s boot, sealed the day.

Now is when the real belief will need to come in!

The series is drawn one a piece and the Lions are facing the All Blacks in the final test with their full complement returned however, the Lions now know they are beatable, Ireland did it in November 2017 in historic fashion in Chicago, Australia the year before and South Africa before that.

The stage is set, battle lines have been drawn and at 8.35 am on Saturday, 8th July, 30 players will go head to head to be crowned series champions, the odds are in the All Blacks favour once again but if the Lions believe they can, who knows, the odds may be turned.

If you think you can do a thing or think you can’t do a thing, you’re right” Henry Ford

No matter what you do if you can make people believe you can do achieve anything.

#Believe

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

 

Changing from Doubters to Believers

July 1, 2017

Jurgen Klopp - Doubters and Believers

When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message:

We have to change from doubters to believers

Jurgen is clever, he quickly picked up on the mood at this famous, previously successful club and he knew that very often it is strangled by the quick loss of faith by the fans if something doesn’t go the team’s way on the pitch during a game.

The fans groan “same old story“, “we’ll throw this one away“, “that fella’s useless” ..when that negativity creeps in it spreads like a virus and before you know it everyone is a doubter.

Fans stop cheering, fans leave early, players get nervous, they choke, fans stop attending, the team starts losing, corporates stop entertaining clients at games, sponsors move on, the best players at the club want to leave and others don’t want to come to the club, success gets further and further away.

Jurgen understood this and from the beginning he sent messages to fans in his press conferences, in the match programmes and during the games he encourages them (by gesturing frantically!) to support and scolds them for not doing so – at a match that wasn’t going according to plan at the very beginning of his reign he scolded the fans who left early in his post message press conference – you can play your vital part in the success of this team.

We are all like Jurgen with the teams that work with us, with our customers (or clients if we are being posh) with those who we would like to be customers and all other stakeholders.

We have to change them from Doubters to Believers.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

New Year, Same Me… (But how can we really change?)

January 12, 2017

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Exercise is good for you and for work!

August 10, 2016

Exercise at work

In today’s age our mind is constantly switched on, if it’s not a computer screen we are looking at, more than likely we will be staring at the screen of our mobile phone.

It is non-stop and can be very difficult for people to put their work or their phone aside and to just switch off for a period of time. Not only will it benefit us to switch off personally but it will also benefit us in the work place.

Exercise can be used as a great way to switch off and de-stress.

By setting aside a couple of hours a week to fit in some exercise you can enjoy some really great benefits. You can use that time to step away from your phone or computer screen and clear your mind, while also improving your physical fitness.

Exercise does not have to be a dreaded experience. The main thing is to find an activity you enjoy doing and this will make it a lot easier to stay motivated.

The benefits of exercise both personally & professionally:

  • Increased energy which leads to more focus and productivity
  • Healthier & happier
  • Improved overall personal health. This will result in less sick days as you will be stronger and less likely to become sick
  • Relieving stress, which is a huge benefit of exercising. Work places can often be very stressful so it is very important to relieve that stress before it builds up
  • Increased confidence – regular exercise can often lead to increased confidence as you become fitter and healthier

Simple ways of improving and encouraging exercise in the workplace:

  • Take the stairs instead of the lift!
  • Organise a walk at lunch time – the more people involved the easier it will be to motivate people. Heading out with the team can also be great fun.
  • Use a personal trainer once a week to do a work out; this could include activities such as yoga, Pilates, circuits and much more.
  • Encourage walking to meetings as much as possible.

So dust off those runners, discover what you enjoy and get active!

Saidhbh

Saidhbh Sweeney is a PR Executive with Fuzion PR, Marketing and Graphic Design

“Life is either a daring adventure or nothing”

August 9, 2016

Make it count - Nike

When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.  

Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”

Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.

However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.

Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.

For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?

Even so, following the video I could not shake the pestering notion of the campaign.

With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.  

Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.

What are you doing?

#MakeItCount

Isabel 

Isabel Oliver is a PR intern in the Fuzion PR Dublin office

Cumulus Clouds and First Women.

August 4, 2016

Aer Lingus - Captain Grainne Cronin

I was having a super meeting with a new client last week, you know those round table moments when everyone is on the same page and all getting excited about the strategy and the jobs to be done to bring this to life.

We started discussing “Leaning In” and progressed to the first Aer Lingus female pilot. I recalled a conversation long ago with my Dad, who trained Aer Lingus pilots. Avoiding answering the question about what I had achieved in school that day, I pushed back to Dad and enquired what had he achieved?

He started talking about how he was training the first Aer Lingus female pilot, and that they had been working in the Simulator that day. Months later I saw a shot on the front of the paper (her first flight was in January, 1978) of Captain Grainne Cronin, sitting in the cockpit proudly, after receiving her wings. (the pic above was a retirement pic in 2010 after 33 years as a pilot)

I headed off to chat to Dad; “Was that the same girl that he was in the Simulator with?” “Yes”, he replied “ and what is going to make her so great is that she saw beyond the Cumulus clouds and really worked hard to achieve her goal. Sometimes when you are a woman you have to push yourself even more to grab hold of your dreams”.

Because of Captain Cronin’s dream and hard work breaking the mould, many other women were empowered to follow their dreams, and Aer Lingus now employs more female pilots that the global average of around 10%.

So let us ladies take a moment and celebrate the ‘first women’, those who break new ground and make the rest of us realise that we can go as far as our capabilities allow: Presidential Nominee Hillary Rodham Clinton, President Mary Robinson, Attorney General Maire Whelan and Chief Justice Susan Denham.

Ladies and Gentleman fasten your seat belts we are going through the Cumulus clouds, Have a safe flight!

Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland

The Power of You – You have the Power!

August 3, 2016

Bressie - Cork Chamber , Power of You

I took some time out earlier this summer to go along to Cork Chamber’s 2016 Forum entitled, ‘The Power of You’, which looked at the benefits and importance of well-being in the workplace.

We heard from expert speakers including Mental Health champion & TV Personality, Niall ‘Bressie’ Breslin; World Champion and Olympic athlete, Olive Loughnane; Cork Football Performance Coach and Partner at Gazing Performance Systems, Conor McCarthy; Nutritionist, Lucy Hyland; and executive business coach, Barbara Nugent about the importance of Food, Fitness, and Focus and how making small changes can greatly enhance the professional performance of individuals and teams.

Power of You - Cork Chamber

There were a few things that stuck with me after the morning session, and if I’m feeling overwhelmed or stressed out now, which I’m sure many of you feel every so often, I bear these in mind.

They’re worth considering, so take a look and see what you think:

  • Conor discussed how multitasking is myth! The maximum number of things your brain can really focus on is three to four at any one time, so do just that, and stay on task.
  • Olive recommended spending at least 150 minutes on moderate exercise, or 75 minutes on high intensity exercise per week. This may seem like a lot, but when Olive put it in terms of taking this time out of the 144 hours there are in a week, it doesn’t seem like so much, and your excuse is just invalid!
  • Lucy reminded us that we all have the ability to make choices and we all have the ability to choose the things we control. It’s up to you to decide for yourself, so make sure you do.
  • Bressie spoke about how we should approach our brain and mental health in the same way as physical fitness, and understand that training takes years! He shared his five tips for creating a positive mindset and suggested trying them out for ten days;

These were:

  1. Limit/ avoid toxic people and environments
  2. Practice self-compassion – say one thing you’ve done that day that you’re proud of
  3. Gratitude – every morning before you hop out of bed, in your mind say 30 things that you’re thankful for
  4. Mindfulness – have 30 mindful moments each day
  5. Stop judging people!

Realise the Power Of You, and appreciate that you have that power!

Alison O'Brien - FuzionAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR & Marketing, who have offices in Dublin and Cork, Ireland

Raise Your Game

June 5, 2016

CiT - Architecture course

I’ve been to a few final year exhibition openings as part of my life as a student, as a college lecturer and as creative director here in Fuzion.  Not just in graphic design, but in multi-media, fashion, ceramics and the full gamut of fine art courses on offer in a number of third level colleges.

It’s a great way to see up-and-coming talent, current trends in the various fields of study, and hiring talented staff (we have taken on two graduates from the final year exhibition in CIT’s Visual Communications courses in the past few years). But its taken until this year for me to be absolutely blown away by both an exhibition and an attitude from a course in the way that the Interior Architecture course in CIT did when I visited it last Wednesday.

Titled TRANSCEND 2016, the exhibition is primarily a showcase for the graduating 4th years, with work on display also by the 3rd years (and if you wander off the beaten track a little, some incredible work by other students from other years too!).

A number of things happen from the very moment that you enter the building.

Firstly, from the exterior of the building, it’s a pretty grotty looking 80’s dull-as-dishwater brown factory. But this is the beginning of the magic show.

Marc Riain - CIT Architecture

It has been commandeered by the department a couple of years ago and transformed (by Marc O’Riain, a senior lecturer in the department and an architect in his own right http://www.ruaarchitects.ie/ ) into a multi-award winning space that starts to impress you immediately, from the large Norman Foster model at the entrance to the innovative use of space and materials.

And this is all before you get to see any of the students’ work. As a space, you can see how it inspires the students to work harder and better, to want to be more creative and strive towards a career in their chosen field. There are several shipping containers along the left hand side of the space that create offices, work spaces, physical walls/dividers in an open space that appears to be as large (and open) as a football field.

You can see how it was a factory – and in that Warholian sense it still is a factory, but now instead of manual operators creating loss prevention devices, it nurtures talent and creativity. Students within this vast building have individual spaces to design and work, with communal areas so people can see what others are doing (and perhaps be inspired by this work) and it’s a space to be immensely proud of.

You would love to come to college here.

Transcend 2016- CIT ArchitectureBut back to the exhibition itself for a moment. The work level seems incredible – a standard of finish and design skills that were very high. Again, it looked like the students themselves had pushed themselves as much as any encouragement from teaching staff. Like they wanted to succeed. Like they had a hunger for it, a passion.

The work is displayed, especially by the 4th year graduates with professional precision and with purpose (have a look for Kristina Malantsuk’s work based on the Cork Bonded Warehouses). And this is where one of the most impressive factors struck me. They wanted jobs. They wanted to become employed practitioners. They could clearly see that this wasn’t a party as a self congratulatory pat on the back for turning up a few hours a day for 4 years, this was a recruitment drive.

And at the opening of the exhibition, something that I have never seen before happened. As Katherine Keane, Department Head & Marc O Riain finished their speeches, Marc ended by pointing at a door towards one of the more private areas of the building and said that anyone who wanted to interview a student could do so in that space.

And no messing, a number of people immediately walked towards that door to do so!

I think that there is a certain irony that the model at the main door is by Norman Foster Architects, because that is exactly what they do in that space – foster architects.

Attitude is so much a part of any success story.

Of course you must want to succeed and you must have a genuine product that is worthy of success. But you must look like you want to succeed.

Whats the point in having the best service or product in the world if it looks rubbish? You are only fooling yourself, because no one else will believe in something that looks like you don’t believe in it. From the minute you step into the space that is the Architecture Factory, you want it to be amazing, because it tells you that its amazing, and you believe in it.

Check out the superb work that is happening right now in Cork by visiting the Facebook page or the website for the exhibitions.

Well done to all these hungry students and the lecturers who are inspiring them to be the best.

Jonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

 

Winning is all about Mindset

November 30, 2015

Change Your Mindset Concept

Not only am I part of the Fuzion team I am also a self confessed GAA obsessed Kerryman who has been exiled in Cork since 2008!

My background prior to joining Fuzion was in the Fitness and Leisure industry. Though my career pathway has changed radically I still maintain a deep rooted interest in the area of Strength and Conditioning and helping athletes realise their potential.

Having played both hurling and football I was always conscious of the ways and methods of the numerous coaches and trainers I encountered along the way.  I always wondered why we trained the way we did and what was the reasoning behind the often wild and wacky routines that were endured rather than enjoyed.

Ultimately success bypassed teams I played with more often than not though.

And so 2015 began with my first opportunity to train an adult team and mould and lead a group of players to their perceived promised land. My approach was very much along the lines of how business leaders take a concept, develop it, lead a team of people each with the common aim of achieving success and growth.

Dungourney GAA County Final winners

In leading a team to win a county title for the first time in 106 long years I followed these guiding principles to create the platform for our success.

  1. Dare to believe and you will achieve

“The person who gets the farthest is generally the one who is willing to do and dare. The ‘sure-thing’ boat never gets far from shore.”
Dale Carnegie

There should never be a time in your life when you’re not attempting something impossible. It is the impossible dream that stretches your imagination and shows you what you can become.

Get out of your comfort zone and stretch yourself.  Stretch the amount of work you do, stretch your expectations, and stretch your imagination no matter how outlandish your thoughts may seem.

  1. Embrace past failures

If you want to succeed, you need to fail.  No one succeeds with just a handful of failures. You need to fail, and fail, and fail again.  Failure is the path to success and it is through failure that the pathway to success becomes clear and you learn how to succeed.

  1. Use Your Will

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”

–Vincent T. Lombardi

Another word for “will” is “desire.”  To succeed you must desire to succeed more than you desire anything else.  Successful people aren’t stronger than others, and they aren’t necessarily anymore intelligent than others, but they have a burning desire to see their goal realised.  Motivation will only come from desire. Don’t try to motivate yourself if the desire is missing!

  1. You need Determination and Commitment

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”

–Mario Andretti

You must have the determination and commitment to latch on to your goal and refuse to let go.  Desire, determination and commitment will put you in the position to achieve your goal.

  1. Excellence is Required

“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.”

–Charles Kendall Adams

Are you striving for excellence in everything you do? Your preparation, your work, your lifestyle, your training and learning, and your relationships all demand excellence.

With every action you undertake ask yourself the question ‘Is it excellent’? To be the best you must be the best that you can be and be ‘excellent’. In addition perfect practice makes practice perfect in your quest for excellence.

  1. Vision is Necessary

To succeed, you must immerse yourself in being successful. Visualise winning at every given opportunity. Only through clear visualisation will you create the desire and belief to make success a reality.

  1. Go To Success

“Success doesn’t come to you, you go to it.”

–Marva Collins

Success won’t fall out of the sky and land at your feet; you have to go after it.  You have to hunt it down. You have to want it more than anything else and you have to work, work and work some more.  Go towards your goal and leave no stone unturned on your journey to success. Believe that you will win and that winning breeds success.

As the year 2015 comes to an end the journey that commenced last November has one final stop in this magical year.

We have achieved our goal of winning a county title but next Sunday sees a group of very special players vie for a Munster Junior A Hurling Championship. They dared to believe and displayed a will to go towards their goal and are now on the cusp achieving a success that didn’t seem possible just twelve months ago.

Dare to believe and you just might end up winning a most unexpected prize!

Dave FitzmauriceDave Fitzmaurice

Dave Fitzmaurice is a social media consultant with Fuzion – Social Media Consultancy and the proud coach of Dungourney GAA Junior Hurling team


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