Posts Tagged ‘Greg Canty’

Restoring trust in An Garda Síochána and Tusla

February 13, 2017

Maurice McCabe

If things weren’t bad before, they became even worse for An Garda Síochána when it was revealed that an “incorrect” sexual abuse file was held against Maurice McCabe by Tusla, the family and child protection agency.

Everyone in the media is being extra careful to avoid stating the obvious conclusions as they risk getting into trouble legally. However, they have published the various statements by those parties involved and reported the facts as they came to light and they keep probing and probing for the truth in this sinister mess to reveal itself fully.

Incidents like this demonstrate once again why we need professional, intelligent journalism to bring us the truth as we can’t rely solely on social media to deliver this. Social media is fantastic as it gives us a powerful voice to demonstrate our dissatisfaction as loudly as we feel is appropriate.

We heard the statement by the Garda Commissioner, Nóirín O’Sullivan, the leader of the organisation who has claimed that she know nothing of the sexual abuse shenanigans with the whistleblower, Maurice McCabe.

Tusla in the meantime have issued their own statement claiming that their file against Maurice McCabe with the atrocious false claims against him were a ‘clerical error‘.

The comical little addition to the Tusla story was that their official apology to Maurice McCabe was sent to the wrong address!

The public are no fools and the generally held, unsurprising conclusion about this story is that senior members of the Gardaí who were unhappy with their whistle blowing colleague tried to smear his reputation in the worst possible way to punish him and protect themselves.

Even worse in this sorry saga, Tusla were obviously happy to play ball with their Garda acquaintances.

This stinks to high heaven and leaves all of us with two awful conclusions:

We cannot trust An Garda Síochána and we cannot trust Tusla.

When you consider the crucial role that both of these state bodies are paid to provide, ‘trust‘ is not a negotiable, nice to have attribute. Trust is everything.

What next?

To begin the long road of rebuilding trust in both organisations there can be no more fluffing about and decisive action and clear communication is required.

Our strong advice to those in charge would be to get ahead of the story, remove all doubts and demonstrate in no uncertain way how important regaining trust is.

This is the time for An Taoiseach, Enda Kenny or Minister for Justice and Equality, Frances Fitzgerald to take decisive action and remove Nóirín O’Sullivan from her role and get the investigation started immediately.

This is the time for Minister for Children and Youth Affairs, Katherine Zappone to demand a 100% honest statement from the CEO of Tusla, Fred McBride as to what actually happened. If this is as farcical as the ‘clerical error’ statement, he should also be removed from his role.

The reputation of these two state organisations is not negotiable – start demonstrating it.

Greg Canty 

Fuzion provide Crisis PR services from our offices in Dublin and Cork, Ireland 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Happy New Year !

December 1, 2016

happy-new-year-banner-2016-15Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business.

I know December is a crazy month when we are all in ‘wind down’ mode, seeing out the year. For some businesses in the retail sector it is even more crazy but nearly all of the hard work has been done already purchasing stock for sale and planning the various promotional campaigns.

We typically don’t start anything new in December, we don’t commit to any new projects, we don’t take on new people, we don’t change jobs, we avoid major decisions and we instead let the year wind down, we merrily fall into the round of Christmas functions, Christmas shopping and happily embrace a well earned rest.

Before we know it January is here, we take a week or two to get up to speed and we start planning for the new year with our team.

Why not start the new year today and get a head start?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Social Media after Death!

December 1, 2016

Social Media after death

I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere.

I hadn’t seen her for years so I innocently posted “I hope the two love birds are doing great – must get together one of these days“.

Another mutual friend sent me a ‘panic‘ message “Delete the post, her husband died last year and she was just posting a memory as it is a year since his death“.

Oh no ….. how did I not know this awful news?

I sent my friend a private message on Facebook apologising for my colossal gaffe and offered my sincere condolences – thankfully she came back to me, was totally understanding and we actually ended up chatting on the phone.

It turns out she was happy to chat about her husband and in a strange way she was glad that someone behaved as if he was still alive..

The Last Will and Testament

I’ve been asked to go on air to chat about a newspaper article that discusses the trend of people leaving very specific instructions in their wills about keeping their social media accounts “alive” once they leave this life (or do they?).

The article claims that according to lawyers one in five people are now leaving specific social media instructions in their wills – I guess if you factor in that not all people in that supposedly older demographic have participated in social media, then it would suggest that most avid users see it as being really important.

People are nominating a social media ‘guardian’ in their wills who have the job of executing their instructions, which according to the survey are quite varied:

  • some are going as far as specifying how often their account should be updated and the type of content they want posted
  • some are requesting that a post goes from their account every single day!
  • some wish that once or twice a year some memories are posted for the person to keep their memory alive
  • the majority just wish for their guardian to reply to comments

More than half of social media users want their Facebook account maintained, which shows us that no one wishes to face the idea of someone hitting that “delete” button.

What is all of this interesting research telling us about social media and about life?

The first big observation is that it tells us that social media users while they can’t stay alive forever they do wish that their ‘digital footprints‘ stay alive…Greg is still here with us!

It also shows us that our social media presence has become our modern day ‘scrap book‘ conveniently collecting the memories that we choose to capture in our lives and this is much too precious to just ‘delete’.

These memories are a precious collection of that person’s life not only for them to enjoy but also their loved ones – maybe we should do a survey asking people if they would like if the social media accounts of their loved ones who have passed away are preserved?

When you look at the very different social media platforms it does put Facebook and possibly Instagram at the top of the charts for collecting ‘memories’ from your life.

Do people who survive me really want to see my rants on Twitter about Donald Trump or Irish Water preserved for eternity? – then again all of this is part of who I am (or was!).

My last observation about this whole cheery topic is that the social media platforms need specific ways of dealing with accounts of users who have passed away.

For example on both Facebook and LinkedIn recently I have seen the platforms suggesting that I might like to ‘be friends’ or ‘connect’ with someone that I know is dead – the last thing that you would want to happen is getting a message from the social media guardian “I’m really sorry, Greg has passed away”. That would be more than awkward.

Facebook do have a process whereby the account of the person who has died is classified as ‘Memorialised‘. It is up to the loved ones to contact Facebook and invoke this process.

This means that friends and family can leave messages and memories abut that person – the word ‘Remembering’ appears before their name on that account – these accounts will not appear in public places such as ‘people you may know’ or ‘birthday reminders’.

I’m guessing that some of those who have been researched about their wills may not want their accounts classified like this?

For me I do believe that the people we love never ever leave us and I would want all of their memories to stay alive so yes, appoint that social media guardian and never delete their accounts.

As for posting on a regular basis – maybe leave that one to the people who are left behind but …everyone to their own!

I feel the sudden urge to take a photo of something nice and post “It’s great to be alive“!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Donald Trump and Simple Messages that connect

November 9, 2016

Donald Trump

What in the name of God is MAGA?

Of course it is an acronym for “Make America Great Again” used for hashtag purposes by Donald Trump with his social media posts.

This phrase is that one thing, that tag line if you will, which his whole campaign was built around – it is that one message that he kept pumping out over and over, in every speech and in every social media post.

Functionally when he uses #MAGA or any hashtag it pops out at you as it appears in a different colour and when you click on it you will see a listing of all of the social media posts where that was used. This makes it easy to track all of the posts.

People are bewildered about the success of this brash, uncouth, abrasive and insulting man who is now incredily the “Leader of the Free World“.

How is this possible?

While it is unbelievable I have a simple theory that I think partly explains the Trump pheonomena.

Here goes …

In this fast paced internet age where we are being assaulted 24/7 by messages and news via many media platforms it is very difficult to focus one’s attention properly.

As a result our attention spans are tiny and if you have a message that you want people to grasp then you must have one simple, clear message that is memorable and used consistently over and over.

This can be really effective because most people do not have the time or the inclination to dig deeper, to do their own research and properly inform themselves of all the facts about issues that are important such as who becomes the next President of the United States.

This key message should become your tagline and if possible it should be capable of being used as a hashtag in your social media posts.

BREXIT - We want our country back

For example in the recent BREXIT campaign the ‘leave’ campaigners put out a consistent campaign about “getting our country back“.

This simple message was pumped out over and over resulting in a majority of voters opting for ‘leave‘. What was clear afterwards was that many of these voters admitted that they had no idea about the consequences of their vote as will definitely be the case in the United States.

The ‘stay’ campaign had no clarity about their message so they made it easy for the opposition and with Hillary Clinton it was the same as “Stronger Together” just lacked enough punch and enough reasons for people to connect with it and vite for her.

A key learning for all of us in this ‘short attention span era‘ is that a simple clear message that connects with your audience used consistently will most definitely help you to connect and win.

I’m worried ….

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Who is your most important customer?

August 15, 2016

Cakes - Fuzion

Last week our fantastic and very lovely graphic design intern, Marianne sent everyone in the team this mouthwatering email:

Morning, there are some home-made buns in the reception area should you fancy something sweet. They are cinnamon sugar and amaretto sugar buns (hope no one has nut allergies). Enjoy!

Enjoy?!!

They were absolutely delicious but more than that, this fantastic gesture by her was a brilliant way to make a connection with her fellow teammates on her first week.

This huge gesture blew me away and it got me thinking about customers and customer service.

The most important customers aren’t the crew out there that buy our goods and services, they are the people who work alongside us, day in and day out. Our bosses, our peers, our trainees, our interns – our relationship with these individuals is the most important one of all.

We spend most of our waking hours together and ultimately it is this group who will help to deliver your personal success, who will generate your income, who will make your days more enjoyable, who we need when we have problems and are under pressure.

Most of us can’t do it by ourselves and isn’t it much more fun when we do it together?

The most important customer is the person who works with you – look after them, treasure them.

Well done Marianne and thank you. You get it.

#WinHappy 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

Without some “wow” it just won’t work!

July 12, 2016

Products with nothing specialI arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing.

There was a display on the wall with Certificates of Incorporation and some certs confirming a legal change from one company name to another.

I was politely ushered into a room and three people joined the meeting.

The new product was produced and placed centre stage on the board room table. The bland, quite generic packaging was the first thing I noticed.

Where was the product made, what’s special about it, what has the journey been, what is the wow, what is the  “story“?

I probed, I dug deep and I asked this crew why they developed this product, why it was in front of me on the table and why they brought it to market?

I was hoping to discover a unique (I hate that word) insight, I was hoping to hear some personal story, I wanted something that would help us to bring this “thing” to life in a genuine and authentic way that would connect with their target audience.

What I got was very profound – “it’s just a product that we think we can make money from

This won’t work…

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Power Social Media – Digital Influencer Programme

June 21, 2016

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Email: greg@fuzion.ie
Phone: (086) 8311156

Power You Mailchimp footer

Tiny things are huge things!

June 6, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion

 

Acknowledge and Engage with your audience

February 18, 2016

Stephen Donnelly - Social Democrats

Stephen Donnelly of the Social Democrats did really well during the General Election Leaders Debate on RTE this week. He comes across as an articulate, intelligent and impressive individual and his performance was one of the things that many people were talking about after.

He won over some of the audience!

While he is very impressive it is very hard to buy into a manifesto that wants to keep taxation high and let the state use those funds. If I thought the public service was capable of spending this money wisely and efficiently there might be some merit in his arguments but this just isn’t the case.

Also this high personal taxation philosophy is a huge deterrent for human talent to work and live in Ireland. Sorry Stephen – people want to be able to enjoy the spoils of their labour and will move to more favourable regimes such as the UK to make that possible.

However, Stephen did impress..

My other half, Deirdre Waldron said as much on Twitter (I would consider her to have a lot of influential followers) and effectively she gave his performance a big ‘thumbs up‘ publicly. She wasn’t the only one who did this I noticed.

The Golden Opportunity

While this online endorsement is great for Stephen it leaves a huge ‘Opportunity‘ door wide open for him to walk through. Of course it’s up to him and his team to grab this opportunity.

What if he could do something really simple to grab this tangible goodwill and take it to a higher level?

What if he could do something really easy to take this positive feedback and convert it into a supporter or a fan even?

What if he could take a few little seconds and grab a simple chance to show an online audience that he is a really great and very popular guy?

What if he decides to do nothing?

Do does nothing ..

Dee is thinking …hmm, I said something complimentary and it wasn’t even acknowledged. That’s not very nice, I won’t do that again.

That positive impression has wilted a little

He likes the post..

Dee is thinking…hmm, It’s nice to see that he acknowledged the positive thing that I said. He is one of the good guys.

That positive impression has been reinforced and she might even repeat the positive posts about him in the future.

He engages with the post..

This is the ‘Holy Grail‘ of social media and it is the big prize, the gift, the one thing that is waiting there to be easily plucked from the tree.

Stephen tweets back: “thanks a million” or even better “thanks a million Dee, I appreciate the positive feedback” or even better again “thanks a million Dee, our campaign is really connecting with people

Dee is thinking..hmm, this guy is the real deal, he would be a great person to have working for us in Dail Eireann. I’m going to follow him and listen carefully to all of his proposals and arguments and I might take his local candidates more seriously.

Now Stephen has won her over and one vote turns into two and so on..

Why is it not happening?

Maybe this very sharp and intelligent guy who is out there giving it everything, just doesn’t get this simple trick? Maybe he just doesn’t have the time? – I’m sure he doesn’t but he can surely get someone who understands his message intimately enough to assist him with his Twitter account.

These are easy wins for Stephen and so many of the other politicians who have positive momentum. If they are serious about getting each of those precious votes then grab the golden opportunities by jumping in – Acknowledge and Engage.

For the rest of us the argument is exactly the same with our online communications:

  • Acknowledge your nice posts
  • Don’t be afraid to have a conversation
  • Say thank you!

The opportunities are there …grab them!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 


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