Posts Tagged ‘Greg Canty’

Who is your most important customer?

August 15, 2016

Cakes - Fuzion

Last week our fantastic and very lovely graphic design intern, Marianne sent everyone in the team this mouthwatering email:

Morning, there are some home-made buns in the reception area should you fancy something sweet. They are cinnamon sugar and amaretto sugar buns (hope no one has nut allergies). Enjoy!


They were absolutely delicious but more than that, this fantastic gesture by her was a brilliant way to make a connection with her fellow teammates on her first week.

This huge gesture blew me away and it got me thinking about customers and customer service.

The most important customers aren’t the crew out there that buy our goods and services, they are the people who work alongside us, day in and day out. Our bosses, our peers, our trainees, our interns – our relationship with these individuals is the most important one of all.

We spend most of our waking hours together and ultimately it is this group who will help to deliver your personal success, who will generate your income, who will make your days more enjoyable, who we need when we have problems and are under pressure.

Most of us can’t do it by ourselves and isn’t it much more fun when we do it together?

The most important customer is the person who works with you – look after them, treasure them.

Well done Marianne and thank you. You get it.


Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

Without some “wow” it just won’t work!

July 12, 2016

Products with nothing specialI arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing.

There was a display on the wall with Certificates of Incorporation and some certs confirming a legal change from one company name to another.

I was politely ushered into a room and three people joined the meeting.

The new product was produced and placed centre stage on the board room table. The bland, quite generic packaging was the first thing I noticed.

Where was the product made, what’s special about it, what has the journey been, what is the wow, what is the  “story“?

I probed, I dug deep and I asked this crew why they developed this product, why it was in front of me on the table and why they brought it to market?

I was hoping to discover a unique (I hate that word) insight, I was hoping to hear some personal story, I wanted something that would help us to bring this “thing” to life in a genuine and authentic way that would connect with their target audience.

What I got was very profound – “it’s just a product that we think we can make money from

This won’t work…

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Power Social Media – Digital Influencer Programme

June 21, 2016

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Phone: (086) 8311156

Power You Mailchimp footer

Tiny things are huge things!

June 6, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!


Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion


Acknowledge and Engage with your audience

February 18, 2016

Stephen Donnelly - Social Democrats

Stephen Donnelly of the Social Democrats did really well during the General Election Leaders Debate on RTE this week. He comes across as an articulate, intelligent and impressive individual and his performance was one of the things that many people were talking about after.

He won over some of the audience!

While he is very impressive it is very hard to buy into a manifesto that wants to keep taxation high and let the state use those funds. If I thought the public service was capable of spending this money wisely and efficiently there might be some merit in his arguments but this just isn’t the case.

Also this high personal taxation philosophy is a huge deterrent for human talent to work and live in Ireland. Sorry Stephen – people want to be able to enjoy the spoils of their labour and will move to more favourable regimes such as the UK to make that possible.

However, Stephen did impress..

My other half, Deirdre Waldron said as much on Twitter (I would consider her to have a lot of influential followers) and effectively she gave his performance a big ‘thumbs up‘ publicly. She wasn’t the only one who did this I noticed.

The Golden Opportunity

While this online endorsement is great for Stephen it leaves a huge ‘Opportunity‘ door wide open for him to walk through. Of course it’s up to him and his team to grab this opportunity.

What if he could do something really simple to grab this tangible goodwill and take it to a higher level?

What if he could do something really easy to take this positive feedback and convert it into a supporter or a fan even?

What if he could take a few little seconds and grab a simple chance to show an online audience that he is a really great and very popular guy?

What if he decides to do nothing?

Do does nothing ..

Dee is thinking …hmm, I said something complimentary and it wasn’t even acknowledged. That’s not very nice, I won’t do that again.

That positive impression has wilted a little

He likes the post..

Dee is thinking…hmm, It’s nice to see that he acknowledged the positive thing that I said. He is one of the good guys.

That positive impression has been reinforced and she might even repeat the positive posts about him in the future.

He engages with the post..

This is the ‘Holy Grail‘ of social media and it is the big prize, the gift, the one thing that is waiting there to be easily plucked from the tree.

Stephen tweets back: “thanks a million” or even better “thanks a million Dee, I appreciate the positive feedback” or even better again “thanks a million Dee, our campaign is really connecting with people

Dee is thinking..hmm, this guy is the real deal, he would be a great person to have working for us in Dail Eireann. I’m going to follow him and listen carefully to all of his proposals and arguments and I might take his local candidates more seriously.

Now Stephen has won her over and one vote turns into two and so on..

Why is it not happening?

Maybe this very sharp and intelligent guy who is out there giving it everything, just doesn’t get this simple trick? Maybe he just doesn’t have the time? – I’m sure he doesn’t but he can surely get someone who understands his message intimately enough to assist him with his Twitter account.

These are easy wins for Stephen and so many of the other politicians who have positive momentum. If they are serious about getting each of those precious votes then grab the golden opportunities by jumping in – Acknowledge and Engage.

For the rest of us the argument is exactly the same with our online communications:

  • Acknowledge your nice posts
  • Don’t be afraid to have a conversation
  • Say thank you!

The opportunities are there …grab them!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland


Greg’s 5 Priorities for Dublin Chamber #GoGreg

January 14, 2016

Greg Canty - Fuzion Marketing & PR, Dublin and Cork

As we are doing a lot of work in Dublin and getting more and more involved with Dublin Chamber of Commerce (Greg co-chairs the Business Owners Network that meets every second Friday) Greg decided he would take the next step and try to get even more involved.

He has decided to run for Dublin Chamber Council which would give him and us the opportunity of influencing how the Chamber is run and trying to shape the strategy and direction that it takes about key issues.

While he believes that Dublin Chamber is doing a really good job he feels that it could do even more..

We have taken an extract from his “campaign literature” where he has outlined his pitch including his Top 5 priorities – In his words:

My Pitch!

No 1 – Passionate about Entrepreneurship

I am passionate about start-ups, business ownership and the SME sector and believe that Dublin Chamber should become a natural hub for all activity in this area. I don’t believe this is the case at the moment.

Dublin Chamber was founded by business owners and we should strive to get back to a scenario whereby successful business owners of all sizes are proactive members driving, supporting and encouraging enterprise in Dublin. We need their voices, influence and expertise to start shining through.

Successful entrepreneurs are asked to speak at Dublin Chamber events – we need them as proactive  members!

For my part I have had my own businesses since the age of 13!

No 2- Influence

I believe that Dublin Chamber should have a much bigger voice and influence in how our city and country is run. I hope with more involvement and through my own expertise I can start to support Chamber in communicating our messages even stronger through more use of traditional and digital media.

Also I believe my communications experience and my insights from working closely with some politicians and other key influencers could be of benefit here.

No 3- Fresh Perspective from the ‘Not so shy’ Cork boy!

I admit it, I’m not from Dublin!

While some might hold this against me as being a negative I feel it is a real positive. I operate a business in both Dublin and Cork, spending my time equally between both locations. I believe I offer a unique fresh perspective as a result, which could benefit the Chamber.

No 4 – Destination Branding Insights

I was recently part of the Destination Branding team that created a Brand book for the Cork region with a focus on attracting Irish and foreign direct investment.

The learnings from this process could be quite valuable to Dublin Chamber.

No 5 – Fun

My last point is a very serious one!

While there is serious business to be done I do believe we need to have a much bigger element of fun to the networking and the business of Chamber. In my view the best networking is done in a relaxed atmosphere and when people are enjoying themselves. I always try my best to achieve this and for anyone who attends my Business Owners Network sessions I chair once a month, I hope this is witnessed.

To give you a taste of the fun we have check out the incredible rendition of “White Christmas” that the Business Owners Network managed in December on YouTube!  

For these reasons I am asking the Dublin Chamber members who would like a fresh, challenging and different voice for Dublin Chamber Council to consider me when voting opens on the 18th January.

I am also asking members to also consider voting for David Lafferty, an accountant who runs his own practice and someone who is busy flying the flag for the SME’s and business owners. He is an active member of the Business Owners Network and has worked on the Budget Task Force with the Chamber.

…Well said Greg!

We don’t think he is the worst and from time to time he does come up with the odd good idea so we would ask Dublin Chamber members to support his campaign!

#GoGreg !!

Greg Canty - Dublin Chamber

Who are you calling Mickey Mouse?

November 27, 2015

Mickey Mouse

Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse

Imagine she hands you her brochure. You look at it and smile and say “Ye are a Mickey Mouse outfit

Imagine she asks you to check their website for more information. You look and say to her “Sorry, ye are Mickey Mouse

He pulls up in his van and hops out after travelling to meet you and you say “Ye are a bit too Mickey Mouse for me

You visit their showrooms and the enthusiastic sales person bounces over and asks if she can assist you in any way. “No thanks, you are Mickey Mouse” you reply

Did you receive our presentation they ask. “Sorry, but ye are too Mickey Mouse for us

Can you imagine being that rude to anyone?

How could anyone say such a thing and while I have come across plenty of rudeness in my time you just wouldn’t hear anyone saying something quite so blunt and I guess, hurtful.

However the truth is we do actually say these things the whole time except (unless we have an odd condition) we say them quietly to ourselves. Literally the second we see something we process it and if it is cheap and unprofessional looking we immediately dismiss it as being “Mickey Mouse“.

We can quickly get into an argument that says “looks aren’t everything” and the point will be made that professional looking material is no guarantee of quality and professionalism. Furthermore, isn’t the proof in the eating as the popular saying goes?

All of this is true but from my experience anything that has come across as “Mickey Mouse” has rarely pleasantly surprised me and has never ended up being successful with one big exception!

Walt Disney with Mickey MouseThat is Mickey Mouse himself who was created by Walt Disney in 1928 who knew a thing or two about creating fantastic brands.

If you are serious about what you are doing then don’t let your branding make you look Mickey Mouse!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork


But what if someone says something wrong?

November 5, 2015

old way

I was in the middle of a social media training session with the senior team of a client and Mick, who was one of the elder statesmen in the group asked a question.

This brand new world is a scary place for Mick who has been doing his own thing in his own way for a long time and now that day has come. The company believe that they are missing out by not fully embracing technologies that might deliver them business and LinkedIn is the platform they chose for me to run a training session for them.

I’m guessing that Mick and probably some of the other guys have been hoping that this day wouldn’t come but eventually it has arrived and I was the ‘scary monster‘ who was standing up at the top of the room talking about this dreaded LinkedIn, the thing that they feared could possibly render all of their skills, crafted over many years out of date and useless.

His body language, disguised with a little bit of humour screamed “I am choking, please let me out of here!“.

He sat there during the session saying very little.

At the beginning of these sessions I spend a lot of time with the team figuring out what ‘stories‘ they want to tell about their organisation.

We are an experienced team, we have our own R&D department, our technology is ahead of everything else in the marketplace, how the company came about is very compelling, we work with some of the biggest companies, we are successful, we are expanding, there is a genuine 24/7 service and the culture is very strong.”

This is a company you would want to do business with.

We explored how we could communicate some of these things on an ongoing basis with a combination of blog posts, published posts, company and personal status updates on LinkedIn.

I always stress that you must be clear what your objectives are and the messages that you want to communicate. I talk about developing a ‘message board‘ that is built into the organisation social media strategy for the company and this should be shared with all team members to ensure they understand what the content guidelines are.

Out of the blue Mick popped up with a question: “But what if someone says something wrong?“.

I think he had accepted that it was time to face his fear and now he threw out his real fear that in ways has been fuelled by media reports about damage that has been done to organisations by stupid things being posted by people working there.

What could we possibly do to prevent that from happening?

Ironically he made this comment right in the middle of that part of the training where I am setting the content guidelines with the team.

On the phone, chats with team members, meetings with clients, conversations at conferences… we all have the potential to say something stupid or damaging but we are trained and trusted to do our jobs and represent the places we work for properly.

Social media is no different and you do have to trust your teams but you must give them clear guidelines and explain what is expected of them.

Unfortunately those ‘stupid’ mistakes happen when this is not done and when someone inexperienced (typically when someone is “good” on Facebook) and lacking in knowledge about the organisation is given free reign to post for the organisation. It can also happen when an outside agency is appointed to post on behalf of the company without proper briefing and controls.

Mick, you are right but we will make sure this won’t happen here!

p.s. Mick knows his customers and his organisation better than anyone and will fly once he loses his fear.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork, Ireland



The end of the Golden Era of Social Media?

October 15, 2015

Jack Dorsey - twitter

Will we look back at this time and talk fondly of the ‘golden era’ of social media….?

I write this as we have just heard that Twitter have announced that they are laying off up to 336 people, 8% of their workforce. When the most beneficial of all the social media platforms has reached this point it makes you wonder.

Like every other business they must make money!

Roll forward just 5 years. Will we be saying..

“It was an innocent time when for free we all opened personal accounts on Facebook, we connected with friends, shared and uploaded our pictures. It was pure, we were able to communicate and voice our opinions without interference.

Businesses jumped in and opened accounts for free and publicised their wares.

It was really enjoyable and effective with all of us being able to see content that we wanted to.

Mark Zuckerberg - Facebook

Unfortunately it all changed when it became big business (like every other business they had to make money!) and now it is just like a huge advertising platform, which no one bothers using any more because we stopped seeing the content that we wanted.

And what about Twitter …We had such fun opening accounts for free and following who we wanted and them in turn following us and interacting as much as we wanted.

Eventually they wanted all of our personal details for advertising purposes and business accounts became different to personal accounts.

Of course the ‘free ride‘ had to finish at some point – we were naive to think it could continue the way it was.

Looking back, considering all of the benefits I enjoyed I think I would have been quite happy to pay a subscription instead of seeing it ruined the way it has been.

It’s a pity it’s gone.

Do you remember when LinkedIn was free and you could connect and post content until the cows came home, all for free!

It’s ironic that it’s half as effective now as it was when it was free!

As for Instagram ..we had great fun posting fab photos and interacting and now unfortunately its full of adverts and corporates posting commercial pics that make our skin crawl!

As for things like Foursquare, Google+Snapchat, Pinterest and Periscope …. we used them all for about 6 months and then we got bored.

As for social media taking over from newspapers and traditional media – what were we thinking?

Did we really want a world where no one was paying journalists to investigate, where great writers and columnists could not make a living, so they stopped … Crazy!

It did seem like this would happen for a while because we stupidly thought that we could get everything for free – when did that ever make sense?

Inevitably Apple, Microsoft and Google have mopped up everything online and the lesson that there is no such thing as a ‘free lunch‘ has come true.”

I miss those days and wish I could ‘tweet’ again one last time.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Teamwork – Are we in this together?

September 14, 2015

Volunteers in Brooklyn after hurricane

It’s Saturday morning and I totally admit that we are slightly hungover and very tired after a fantastic party the night before in the office to celebrate our Fuzion 15th birthday.

Despite the torrential rain we had a great turnout of friends, clients, media and of course our team. The banter and fun was in full swing and a few of us headed to Brick Lane for a few more drinks and even a boogie or ten! Slices of pizza at Fast Al’s was a must before dragging our tired bodies home in a taxi at 3am ….you are only 15 once after all!

Unfortunately someone had to head to the office so that the audio visual crew and the caterers could collect their respective gear and then face into the big ‘tidy up‘ to transform our space back into an office.

My head was sore and I promise you I was not looking forward to this arduous, painful task but it had to be done and as it was a Saturday it was Deirdre and I who had to do it. Of course we would love help, of course we would love a few extra hands to lessen the load but it is Saturday and the team are off so we wouldn’t ask.

As ‘owners’ isn’t that what you do?

We parked up and dragged our bodies slowly to the office and then something incredible happened.

Aoibhinn, one of the senior members of the team was already there with her young son Noah and she was in full swing with the tidy up. That one set of extra hands, that willingness and that powerful gesture of taking ownership felt like 100 extra hands and it just blew both of us away and we had the job done in no time.

We own the business and we have a great team in Dublin and Cork that work hard with us from Monday to Friday. For 15 years we have worked really hard to build a good team spirit but its moments like this when someone takes ownership and does the unexpected that you feel you have a real team and you are actually in this together.

It felt good ..thank you Aoibhinn

PS – Knowing Aoibhinn she will hate me writing this!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design with offices in Cork and Dublin 



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