Posts Tagged ‘Greg Canty’

Artisan and things I can believe in

August 17, 2015

Artisan cheeses

Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distributed beer and soft drinks to pubs, off licences and shops in Cork and Kerry.

We took great pride in our own soft drinks, which to this day are still fondly remembered by people in Cork. Our Deasy’s Orange and Red lemonade were big favourites. Well before my time they even manufactured their own beers and there was one called Wrestler (pronounced ‘rastler’), which people used mention to me.

For years we had been accepting falling volumes in our own soft drinks sales as there was a well accepted principle that it was all about ‘big brands‘ and that these would eventually wipe out all the other smaller brands. The belief was that there was nearly no point in trying with your own products.

As a former accountant for the company I could see the big margins and profitability that these products contributed compared to the products we bought in from other suppliers and I couldn’t see the logic in just letting them drift so we took a different approach.

Guinness - Pension Dispute

We felt that the branding had gone stale and did not reflect the quality of the products so we rebranded including an upgrade of all the packaging. We investigated in an advertising campaign and we also introduced an incentive programme for the customers.

Immediately the results started to shine through with increased volumes but there was also a renewed energy with the sales team who took great pride in their own products and were motivated by us investing in them. The sales pitch to the trade was relatively easy – they were manufactured locally using the best of ingredients and the quality was superb. However many still preferred the big well known brands such as Club Orange and Schweppes.

In a way we were selling ‘artisan‘ products at the time except we didn’t have this label for them and in any case it would not have been the selling point that it is today.

Sadly Deasy’s was merged into another larger Guinness subsidiary a few years later and the manufacturing plant was shut down and these much loved brands were allowed to disappear without a trace.

Phil Cullen Mountain Man Brewing

The Artisan Era

Now we are all about ‘artisan‘ products.

Artisan is defined as “a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods“.

These now trendy products are unique, special, something made with loving care and most importantly they are something that we can believe in. We believe that these products are superior in quality and in some ways we can even accept little imperfections as they can confirm the somewhat ‘homemade‘ attributes that prove we are not consuming products that are mass produced. Retailers who are sharp make themselves unique and believable by stocking ‘artisan’ products, which adds to their overall offering.

Artisan is so much in vogue (and selling!) now that even large companies are trying to make us believe that their products are also artisan – check out the recent Guinness adverts for example.

Guinness advert

I strongly believe that one of the reasons for the popularity of artisan products is that when the recession kicked in there was a huge rejection of the ‘excess‘ that was so prevalent during the Celtic Tiger.

We desperately wanted to get back to things that were real and authentic; this included our food, our drinks, our restaurants, pubs and even our service providers no matter who they are. We had lost faith in so many things that we needed to be able to believe once again.

No matter what you do, try to give your customers an artisan service

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Defamation and your reputation

August 11, 2015

Defamation

This week we had to deal with a potential defamation scenario for a client because of some of their online activity.

In this case they had received a solicitors letter accusing them of defamation because of something that they had posted in a personal blog post. This whole area is very interesting because it deals with the most valuable of assets,”your reputation” and it also had the element of online, which makes it even more intriguing.

Your Reputation

Your good reputation is one of the most precious assets that you have and it is in your interest to protect it at all costs. A good reputation is built up over time and it comes about from how you conduct all aspects of your business including the delivery of your products and services, how you treat your customers, your suppliers and your team and how you interact with the general public.

A good reputation will win you business, it will attract customers who will want to do business with you and it will give suppliers, banks, investors and landlords that necessary trust so they are happy to deal with you. If something does go wrong, as things often do then a good reputation will protect you because people will know that you are to be trusted and that whatever has happened you will sort it out.

A lot of the work we do with clients can be described as reputation management. We work hard to ensure that all the great things that our clients do are publicised and if potentially damaging incidents occur then we make sure that these situations are carefully managed so that any damage is limited.

A reputation often takes many years to build, but this can be destroyed easily in just moments by circumstances.

Defamation

Because your reputation is such a precious asset it is only right that their is legal protection available to you, should anyone ever defame you.

We have found that defamation can be quite a misunderstood term as many feel that it applies whenever someone ‘says something bad about you‘  which is certainly not the case.

A few elements must normally be in place for something to be deemed as ‘defamation’:

Precise information – You must know exactly what has been said or publicised about you and be able to demonstrate this.

Clearly identified – The parties claiming to be defamed must be clearly identified in the offending publication.

False statements – It can only be deemed as defamation if what has been said is largely untrue. You might not like what is being said about you but if it is true this is not defamation!

Publication – It is only deemed as defamation if the publication of the remarks was relatively wide. Being overheard by a few people would not be enough.

Defamation

Online dimension

The online environment makes this whole area even more complicated.

Does a post on a blog or on someone’s social media accounts such as Facebook, Twitter or LinkedIn carry as much weight as an article in a newspaper, some other publication or a comment on radio or TV? If I have 6,000 followers on twitter and someone else has 100 is a false statement by me a bigger misdemeanour?

It’s all a question of distribution and how many people may have seen or heard the false statements and then someone has the tricky job of assessing how much potential damage has been done by the false statement.

Another tricky dimension with the online environment is that if others make defamatory comments about someone on your ‘platform’ (blog/discussion board) then you could be liable as you did not remove the offending posts.

Defamation is a notoriously difficult area of law so even when all the elements are in place anyone considering a case in this area must have deep pockets and lots of time on their hands before considering legal action. (Check out some of the cases that have been tried in Ireland).

Our client

With the scenario that we had to deal with this week none of the critical elements were in place so our client had nothing to worry about and certainly nothing that would damage their own reputation – in fact it was quite the opposite.

In this case one of the people involved had written a blog post about the personal impact of an incident whereby they had been seriously wronged. They never once mentioned who the offending party were in their post and they were 100% truthful in what they had said.

Ironically the offending party ‘recognised’ themselves in the post and cried ‘foul’ and immediately ran to their solicitors who were happy to claim defamation, which it clearly was not. In this case the solicitor should have known better than to make such an incorrect and unprofessional accusation – is this a defamatory comment?

I’m always amused to see how it’s nearly always the ‘offenders’ who get most vigorous about protecting their rights!

Your good reputation is hard earned and it is a precious asset of huge value to your business. The best advice is to manage your reputation carefully so no one ever has a reason to say something bad about you.

If someone is making false, damaging accusations about you then you do have a legal mechanism but make sure that all the right elements are in place before going down this potentially costly and distracting road.

Your good reputation is everything.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Reputation Management and Crisis PR services from our offices in Dublin and Cork, Ireland

The perils of opening a new business and great neighbours

August 4, 2015

Quinlan's Fish restaurant, Cork

Opening a new business is one of the most exciting and scariest things that you can do!

In my earlier life I opened many new businesses including fast food restaurants and music stores in different parts of the country. In each case you put your heart and soul as well as money into the new venture and you literally cross your fingers and toes that all of your assumptions about the ‘gap in the market’ are correct and that when you throw those doors open it is a success.

Of course you do your utmost beforehand to assess the opportunity but in truth from my own experience it is only when you actually open those doors that you discover if your venture will be a success or not.

I will admit truthfully that not all of my ventures have been successes – some of the businesses I have opened had to be shut within a year or shorter. In some cases external circumstances dictated against them but in others I just got my assumptions wrong and I overestimated the demand resulting in a loss making scenario. Thankfully I had other profitable ventures to carry these losses but it is very costly, painful and frightening when something doesn’t work.

When this happens it dampens your entrepreneurial spirit, you tend to become risk averse but after a time the true entrepreneurs will dust themselves off and try again!

These days in Fuzion I and my team are in the privileged position of helping many new businesses in Ireland open their new ventures. It’s exciting but as we all know only too well there is no guarantee of success.  All you can do is give yourself the best chance of success – ‘Prepare to win’ is a phrase my good buddy and ex-Cork City FC manager Pat Dolan used use frequently.

Every time I see a new business opening it thrills me as it captures that adventurous entrepreneurial spirit – another brave soul who believes enough in what they are doing to take a risk. We need to celebrate this and take it as a big sign that confidence is recovering in our economy.

Just two weeks ago it was fantastic to see the doors open of a new fish restaurant, Quinlan’s in Princes Street in Cork – things are definitely improving in Cork when you see people having the confidence to open new places.

Something even more fantastic was the little sandwich board that I spotted outside Nash 19, one of Quinlan’s neighbours.

Instead of listing the specials for the day “Welcome to our new neighbours” it read, which was a very generous gesture from another restaurant, who effectively would be a competitor of sorts of the newcomer.

This gesture must have been hugely uplifting and encouraging to Quinlan’s who were about to find out very quickly if Cork was ready for their new restaurant.

As usual I like to tweet when I see a new business opening and very cleverly Quinlan’s responded to my tweet by inviting me and the Fuzion gang in for our #FuzionFriday lunch, which is our team tradition, one that we have kept going for 15 years.

We duly accepted the invitation and enjoyed a really great ‘fish and chips‘ lunch (and some vino!) at Quinlan’s and when we were there I had a great chat with their owner, Liam Quinlan, a Kerryman from Cahirciveen.

The first thing he mentioned to me was the fantastic support and welcome he had received from his new neighbours, many of which would be competitors. He spoke about the welcome from Claire Nash and the Nash 19 sandwich board, he mentioned Ernest Cantillon from Electric, Salvatore and his mum from Rossini’s, some of his other close neighbours and some of the traders from the English Market who all popped in to wish him the best. He had been warned beforehand that an ‘outsider’ like himself would be ‘up against it’ in Cork.

This welcome has made all the difference to him – he explained to me how he has been months getting the place ready, which has resulted in him staying away from his young family a few days a week and at the same time he has an existing business to run. Getting the doors open is a colossal task but in truth that is only the start of it as you need to work hard to build a business so it is a success. Despite the excitement it can be an exhausting and lonely time for a business person. Why do we do it? ..we just do!

Personally I was absolutely thrilled and proud to hear about the genuine warm ‘Cork’ welcome that some of the business people in our fantastic city have given to Liam and his team – well done to everyone involved. Hopefully the word will spread and even more people will open their ventures in our fantastic city, creating jobs, filling those empty units and providing more choice to Corkonians and visitors alike.

We live in a competitive world and one where we have to focus practically all of our energy on our own business. It is too easy to forget about good manners and making a little effort to be nice and take a little time to offer a genuine welcome to another business person trying to make something positive happen. Even better buy some delicious fish and chips!

These small gestures can make a huge difference.

The really great thing about giving a warm welcome is that it speaks volumes for those who offer it – being a great neighbour is actually great for business and our great city.

Well done Cork!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Can you have Profit without the Passion?

April 21, 2015

Passion

These two guys came into us, full of confidence about their new project.

They were introducing a new range of ready made meals to the Irish market, which they reckoned were going to be a huge success.

The market in Ireland was huge and growing and according to them poorly serviced with inferior products. They were going to bring restaurant quality meals with recipes designed by a high profile chef using the best of Irish ingredients.

These meals were going to be well packaged and would be ‘on shelf‘ at competitive products – this was their recipe for success!

By their reckoning they would conservatively capture a share of the market and even with moderate success they would make a fortune, it was guaranteed.

They had the listings with some of the multiples and our job was to launch the new range of products. They also had a good budget for the promotional campaign – success guaranteed?

I had a few nagging doubts ..

These guys had no history in food or experience in the industry. They had no passion for food – I tried and I tried to find it. I couldn’t see a genuine love for Irish ingredients and great food – this was just a way of making money and they reckoned they had all the necessary ingredients for success.

The high profile chef was equally unimpressive – I started to get the feeling that his ‘name was on the box‘ and that was about the extent of his passion for the project.

Of course he did the interviews and said all the right things but I just didn’t feel the passion for the project.

The launch date arrived, there seemed to be trouble with distribution, the products didn’t look well in the packaging and there was nothing special about the taste. It certainly wasn’t the superior restaurant quality ready-made meals that we were promised.

In no time at all the partners were fighting and the chef pulled back from the project. Effectively before the whole project got going they shut it down and many people including ourselves went without payment.

If there was genuine passion you would taste it in the end product, you would work hard to overcome any problems and you would dig deep and do everything to keep your dream alive.

Without passion you just give up ….that’s easier!

Passion is the single must important ingredient in your meal, your restaurant, your products, your service and your organisation.

Profit without passion? … I don’t think so 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Dunnes Stores – Building your Reputation

April 2, 2015

Dunnes Stores Strike

It was a strange thing – I heard news of the Dunnes Stores strike first thing this morning on Newstalk and immediately without hearing any of the detail I was on the side of the workers.

I wondered why did I think that automatically?

The truth is I never hear any good things about the company.

I don’t hear about charities they support, I don’t hear about a focus on Irish products,  I don’t hear about how they work closely with suppliers, I don’t see them being helpful on social media, I don’t hear about how much they contribute to the Irish economy and I don’t hear about new jobs that have created.

Instead I remember the strikes of old and the trouble and controversy that the company has had down through the years.

This doesn’t mean for a second that they do none of these things – it just means I don’t know about the good things they do and as a result when I hear a negative about them I tend to believe it.

When we use the words ‘building your reputation‘ it is a powerful analogy because your reputation is something that is built over time.

It is a culmination of all of the things you do; how you look after suppliers, your team and most importantly your customers. It also includes how you interact with the general community – while we are all in business to make a profit it is vital that we respect our environment and those around us and genuinely try to be a good, responsible corporate citizen.

Besides doing good it is vital that this is communicated clearly and effectively so that people understand that this is a business that genuinely cares about something more than just making money.

When an ill wind blows it is vital that your reputation has been built carefully and robustly so that it can withstand it easily and that you will have the support of your customers, investors, the media and the general public in these circumstances.

There is a strike at Dunnes

If a good job was done here our first thought when we hear this should be “They are a great company who are really responsible and fair – there must be two sides to that story

Build your reputation … it will protect you

Greg Canty

Fuzion with offices in Dublin and Cork, Ireland offer a full Crisis PR Service. Deirdre Waldron, (Partner) heads up the Crisis PR team, which includes former journalists, media training and social media expertise.

 

 

 

Mr Motivator

April 1, 2015

Mr Motivator

There is just one Greg Canty and he is special and don’t you forget about it” he said

Just keep being the best ‘you’ that you can be” ..ok, I will.

It had been a while since I had chatted to him but it is always great when we do. He always leaves you feeling ten feet tall and better about yourself than before you had spoken.

I called him out of the blue just for a chat but he always has this knack of saying something that makes you feel better about yourself.

I remember years ago we had him over at the house for grub and at the time we were feeling a little but low because we were struggling to get some sponsors signed up for our Catwalks event. This was a high end fashion and beauty event that we used take on tour around Ireland.

I think he picked up that we weren’t as positive as we usually were and after a while he grabbed a flyer in his hand from a previous Catwalks event that we had run and he gave us one of his magical pep talks.

Do you see this?” he asked “You and Dee created a national event from nothing. You have already signed up some top brands and its been a huge success to date. Never forget that it is only you two who could have pulled something like this off

After he left we were punching the air, feeling special, full of motivation and determination, ready to take on the world … sure enough we signed up more sponsors.

We all need people like that in our lives, the ones who make you fell better about yourself, the ones who you can call if you need that little gee up …they are precious.

Pat Dolan Thank you Pat Dolan..

Who is your Mr Motivator?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Valentines Day and meeting expectations!

February 14, 2015

Romance

As she stepped out of the car she left me with the little bombshell “I hope you have something special organised for Valentine’s Day” ..Dee was half joking of course! (?)

All of a sudden this isn’t about a demonstration of your love, it’s an expectation, a bar, below which you will perish if you fail to do the right things and achieve that minimum standard!

I started thinking..I am on an absolute hiding to nothing here.

All I can do is either disappoint (try to avoid!) or successfully manage to satisfy this ‘expectation’. What can I possibly do to surprise her and make her feel as special as I feel about her on this day ..something beyond “he did what was required“?

To make matters worse I have been so busy with work that I haven’t had two minutes to scratch, think about what I might do and then have the time to actually organise whatever I come up with!!

Isn’t this what it is like with the service we provide our clients? They quite rightfully have a minimum expectation and your first job is making sure that you at least match that – anything less and they are disappointed.

But just like Dee you want to leave them surprised and feeling special and this means doing something that they are not expecting, something that they will really appreciate and show them how much you really care. This is the ‘sweet spot’ where you get to show them that you are quite different than all the other potential ‘lovers’ out there.

Just like Valentines Day it’s a challenge but if you want them to know how special they are you’ve got to dig deep..

Happy Valentines Day x

(My efforts ..I wrote a poem for her card, I bought a single rose, I brought her breakfast, we’ll walk on a beach and after that I will cook dinner …have I done enough?)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Personal Branding and your Modern Coat of Arms

February 3, 2015

personal branding

There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should protect it.

It is talked about in marketing circles as if it is a new thing and that it is borrowed from the world of products and companies, which all have their own branding that we can easily relate to.

The comparison to products, services and companies can be a little disturbing at first – surely we are human beings and not products (many may disagree!)? After all we have feelings, thoughts, opinions, beliefs, passions, we want to be appreciated and valued and we definitely don’t want to be treated as commodities.

If we forget about the comparison to products and companies it gets easier and we can start to appreciate what our personal brand really means. Our personal brand is our story, it is what we represent, it is what we believe in, it is what motivates us, it is who we are. If you deal with me this is what you get.

The challenge is to properly project our story so that others get what we are all about.

In ancient times the personal brand for our family was captured in our family crest or our coat of arms.

A coat of arms is described as a unique heraldic (a visual way of signifying rank) design on a shield or surcoat. A surcoat, and subsequently a coat of arms was used by medieval knights to cover, protect, and identify the wearer. The coat of arms symbolises the heraldic achievement which consists of a shield with a crest and motto.

These coats of arms came into general use by feudal lords and knights in battle in the 12th Century. By the 13th Century their use had spread beyond the battlefield to become a kind of flag or logo for families in the higher social classes of Europe, inherited from one generation to the next.

Your coat of arms or crest was effectively a way of telling a story about your family and what they represent.

Canty family crestIn the case of the ‘Canty’ crest:

  • the core blue colour in the shield represents Loyalty and Truth (good traits I’m sure you will agree!)
  • the use of yellow represents Generosity (the drinks are on me ..very true)
  • the Chevron (the upsidedown ‘V‘) denotes Protection. Apparently this is often granted as a reward to one who has achieved some Notable Enterprise (woohoo!)
  • the crescents signify one who has been ‘Enlightened and Honoured by his Sovereign’ (hmm..what did we do to deserve this?)

While this captures and projects a ‘story’ and a set of values and beliefs for my family in many ways it also sets a standard and creates an expectation about our behaviour – something that we all need to live up to.

Ironically the use of the coats of arms evolved over time and started to be used by commercial companies, which are effectively the origins of the modern logo.

Telling your story today

Today we don’t carry around a shield (just a business card..) and we don’t wear a suit of armour so communicating our story can be a little bit more challenging!

The face to face personal experience has always been the most important part of our story. How we look, how we dress, how we speak, how we behave and what we do are powerful ways of telling this story. Those who interact with us get to experience our ‘personal brand‘ up close and hopefully they will carry with them a positive version of our story.

For those at a distance our modern day coat of arms is our blog, our Facebook, Twitter, LinkedIn and other social media accounts. This is where we get a chance to show our photo, detail who we are, what we have learnt, what we have done, what we believe in and then bring all of this to life through our regular conversations and interactions.

In Ireland alone there are 1.4 million LinkedIn users. The most common activity of these users is looking at other people’s profiles. I wonder why..

How is your coat of arms looking? 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Cork – Let’s Shake it up!

January 5, 2015

 

Good to Great

2014 was a good year.  There were definite signs of recovery, which our own business could see first-hand through our offices in Cork and in Dublin.  We were finding that people and businesses may not have had more money to spend, but there was an air of optimism and that there was a willingness to invest once more, in their businesses, in their homes and on themselves.

In Cork there were a number of indicators that have helped generate this air of positivity.  Work began on One Albert Quay, by John Cleary Developments and BAM Construction, which is initially creating 300 construction jobs and once the construction phase is completed will accommodate up to 1,800 new workers in the city centre. This is one of the largest projects of its type in the whole of Ireland at the moment.

We saw award-winning Cork entrepreneurs such as Dan and Linda Kiely of VoxPro, growing from strength to strength and announcing that by 2016 they plan to employ 4,000 highly skilled people in Cork.

The Cork Convention Bureau continued to punch above its weight, attracting international conferences to Cork in 2014 to the value of over €9 million.

Work continued on the Cork Marketing Strategy – or Cork INC as people have started to call it, where all of the major stakeholders, led by Cork City and County Councils are looking at more joined up thinking in promoting Cork to Foreign Direct Investors.

As part of this project, the research showed us that Cork is seen as a special place to do business. Not only is it economically viable with an intelligent and motivated workforce on our doorstep thanks to our terrific education institutions, but it is also seen by everyone as a great place to live. When it comes to ‘life success’ which is a combination of career and quality of life, Cork beats most other locations globally, hands down.

When we were working on this project it was fantastic to hear so many people playing back to us what we already knew!

Cork also led the charge in the tourism sector with visitor numbers up and the hospitality sector reporting a busy high season. Visitors flocked to attractions such as the English Market, Blarney Castle and Fota Wildlife Park as well as the wilds of East and West Cork.  A lot of visitors know what a special place Cork is!

All of this has made 2014 a good year for people living in Cork. However we can’t just stop at this and we need to be on the front foot and really shake things up and make things happen for ourselves.

As anyone who knows Fuzion and in particular my partner Greg Canty, will know that we are big fans of Jim Collins, the American business consultant and author.  Jim’s most famous theory is how “good is the enemy of great”.  He believes that good organisations can unwittingly slip into a mind-set of  good is good enough and that this complacency can prevent the organisation becoming great.

My wish for Cork in 2015 is that we don’t slip into this mind-set.  Cork is perfectly set to take full advantage of the upturn in the economy which now seems to not just be rhetoric, but fact – instead of thinking “good”, let’s plan for “great”.

As a really nice pre-Christmas boost, IBEC announced that economic growth in Ireland is expected to hit nearly 6% in 2014 – the strongest rate in Europe, with continued strong growth predicted in 2015. If Ireland can be the star of Europe why not work together to make Cork the star of Ireland.

Cork stakeholders have a responsibility to make sure that we take full advantage of these positive figures and that this time next year; we are all saying that 2015 was a great year for Cork, that we did not get complacent with “good”, but worked towards being “great”.

I have many things on my wish list for 2015.

Cork Convention CentreOne wish is that finally we get going on the much-needed Convention Centre.  There have been enough delays on this for a variety of reasons – many of which I can’t fathom – but Cork needs it urgently if we are to be seen as a “great” player in this arena.

Something desperately needs to be done with our amazing city centre. We are passing way too many empty retail units on Patrick Street and even more empty offices on the South Mall and neighbouring streets. I hope that 2015 is the year we see some tangible initiatives to really fill these empty spaces with a creative mix of uses. With some creativity, positive incentives and initiatives and by working together we can get these streets buzzing once again.

Cork Airport is haemorrhaging flights and this flow needs to be stopped in 2015. I think we all know the answer to this one and my hope for Cork Airport in 2015 is that it gets more autonomy from Dublin and becomes an independent airport. Shannon Airport is thriving to the detriment of Cork Airport and this needs to be addressed urgently. Not only do we want access to fantastic destinations for business and pleasure, we also want to see this traffic reciprocated with more overseas visitors able to discover our fantastic city and surrounds through direct access through our state of the art airport.

We have two very proactive and powerful new CEO’s in Ann Doherty for Cork City Council and Tim Lucey for the Cork County Council who need to continue to show us leadership and steer Cork together towards a great year in 2015.  They both have vast experience in heading up major organisations and now they need to lead us through positive change and progression.

I would ask that they would be confident and brave and a lot more than just safe pairs of hands. Our local politicians and all other stakeholders must support them in this regard and even allow them to take some risks as they push forward.

A colleague of Fuzion’s in our work on the Cork Marketing Strategy over the past year and a half, Malcolm Allan of Place Matters, puts it brilliantly when he says “if you continue doing the same thing, you will get the same results”.  Malcolm is one of the leading global figures in Place Marketing and sees great potential for Cork, but we need to bear his words in mind in 2015.

Let’s make 2015 the year that we really changed things in Cork, taking full advantage of the economic improvements and that we all played our part to make things happen. So much has been invested in plans, consultants, research etc. so let’s make 2015 the year that Cork took major steps to take its rightful place among the leading city regions in Europe and beyond.

My last wish is that all of us genuinely work together and apply a ‘rising tide’ mentality so that overall Cork benefits and not specific interest groups.

Let’s make sure we all have a great year, because Cork and all Corkonians born and bred and those like myself who are lucky enough to be adopted by Cork and to call it home, deserve it.

Lets shake it up!

Deirdre Waldron - Fuzion PRDeirdre Waldron is a Partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

This post first appeared as an Opinion Piece in the Evening Echo 2-1-15

We had a great 2015 because..

January 5, 2015

Cool Runnings

For the last few years we have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professionally.

We have found it to be really useful and one that has made a big difference.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago we were inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (unbelievers ….stop reading now !!)

This year instead of doing it individually (definitely do this as well) why not as a team take on the task for your business or organisation.

Imagine the last working day of the year just before you switch off the lights in the office, before you exchange office presents and head out the door to do some last minute shopping and enjoy a well-earned rest, you have a chat about the fantastic achievements during the year.

Here goes ..

Take a flipchart and simply write your achievements in advance for the last working day of the year to come..

Wednesday, 23rd December, 2015

We had a great year because ….

Be as specific as you can including business and developmental goals and when the team are done get everyone to Sign it!

Once you have done this take some time out with your team and work out the detailed planning and action plans that support your 2015 wish list and then track progress during the year.

…grab just 30 minutes with your team this week before things fully kick off again and do it!

Happy 2015 from the Fuzion Crew!!

(the pic at the top of the post is from the fantastic movie, Cool Runnings the last featuring the comic genius John Candy about the Jamaican bobsleigh team making their debut at the 1988 winter Olympics in Canada)

Written by Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland


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