Posts Tagged ‘Greg Canty’

Happy New Year !

December 1, 2016

happy-new-year-banner-2016-15Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business.

I know December is a crazy month when we are all in ‘wind down’ mode, seeing out the year. For some businesses in the retail sector it is even more crazy but nearly all of the hard work has been done already purchasing stock for sale and planning the various promotional campaigns.

We typically don’t start anything new in December, we don’t commit to any new projects, we don’t take on new people, we don’t change jobs, we avoid major decisions and we instead let the year wind down, we merrily fall into the round of Christmas functions, Christmas shopping and happily embrace a well earned rest.

Before we know it January is here, we take a week or two to get up to speed and we start planning for the new year with our team.

Why not start the new year today and get a head start?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Social Media after Death!

December 1, 2016

Social Media after death

I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere.

I hadn’t seen her for years so I innocently posted “I hope the two love birds are doing great – must get together one of these days“.

Another mutual friend sent me a ‘panic‘ message “Delete the post, her husband died last year and she was just posting a memory as it is a year since his death“.

Oh no ….. how did I not know this awful news?

I sent my friend a private message on Facebook apologising for my colossal gaffe and offered my sincere condolences – thankfully she came back to me, was totally understanding and we actually ended up chatting on the phone.

It turns out she was happy to chat about her husband and in a strange way she was glad that someone behaved as if he was still alive..

The Last Will and Testament

I’ve been asked to go on air to chat about a newspaper article that discusses the trend of people leaving very specific instructions in their wills about keeping their social media accounts “alive” once they leave this life (or do they?).

The article claims that according to lawyers one in five people are now leaving specific social media instructions in their wills – I guess if you factor in that not all people in that supposedly older demographic have participated in social media, then it would suggest that most avid users see it as being really important.

People are nominating a social media ‘guardian’ in their wills who have the job of executing their instructions, which according to the survey are quite varied:

  • some are going as far as specifying how often their account should be updated and the type of content they want posted
  • some are requesting that a post goes from their account every single day!
  • some wish that once or twice a year some memories are posted for the person to keep their memory alive
  • the majority just wish for their guardian to reply to comments

More than half of social media users want their Facebook account maintained, which shows us that no one wishes to face the idea of someone hitting that “delete” button.

What is all of this interesting research telling us about social media and about life?

The first big observation is that it tells us that social media users while they can’t stay alive forever they do wish that their ‘digital footprints‘ stay alive…Greg is still here with us!

It also shows us that our social media presence has become our modern day ‘scrap book‘ conveniently collecting the memories that we choose to capture in our lives and this is much too precious to just ‘delete’.

These memories are a precious collection of that person’s life not only for them to enjoy but also their loved ones – maybe we should do a survey asking people if they would like if the social media accounts of their loved ones who have passed away are preserved?

When you look at the very different social media platforms it does put Facebook and possibly Instagram at the top of the charts for collecting ‘memories’ from your life.

Do people who survive me really want to see my rants on Twitter about Donald Trump or Irish Water preserved for eternity? – then again all of this is part of who I am (or was!).

My last observation about this whole cheery topic is that the social media platforms need specific ways of dealing with accounts of users who have passed away.

For example on both Facebook and LinkedIn recently I have seen the platforms suggesting that I might like to ‘be friends’ or ‘connect’ with someone that I know is dead – the last thing that you would want to happen is getting a message from the social media guardian “I’m really sorry, Greg has passed away”. That would be more than awkward.

Facebook do have a process whereby the account of the person who has died is classified as ‘Memorialised‘. It is up to the loved ones to contact Facebook and invoke this process.

This means that friends and family can leave messages and memories abut that person – the word ‘Remembering’ appears before their name on that account – these accounts will not appear in public places such as ‘people you may know’ or ‘birthday reminders’.

I’m guessing that some of those who have been researched about their wills may not want their accounts classified like this?

For me I do believe that the people we love never ever leave us and I would want all of their memories to stay alive so yes, appoint that social media guardian and never delete their accounts.

As for posting on a regular basis – maybe leave that one to the people who are left behind but …everyone to their own!

I feel the sudden urge to take a photo of something nice and post “It’s great to be alive“!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Donald Trump and Simple Messages that connect

November 9, 2016

Donald Trump

What in the name of God is MAGA?

Of course it is an acronym for “Make America Great Again” used for hashtag purposes by Donald Trump with his social media posts.

This phrase is that one thing, that tag line if you will, which his whole campaign was built around – it is that one message that he kept pumping out over and over, in every speech and in every social media post.

Functionally when he uses #MAGA or any hashtag it pops out at you as it appears in a different colour and when you click on it you will see a listing of all of the social media posts where that was used. This makes it easy to track all of the posts.

People are bewildered about the success of this brash, uncouth, abrasive and insulting man who is now incredily the “Leader of the Free World“.

How is this possible?

While it is unbelievable I have a simple theory that I think partly explains the Trump pheonomena.

Here goes …

In this fast paced internet age where we are being assaulted 24/7 by messages and news via many media platforms it is very difficult to focus one’s attention properly.

As a result our attention spans are tiny and if you have a message that you want people to grasp then you must have one simple, clear message that is memorable and used consistently over and over.

This can be really effective because most people do not have the time or the inclination to dig deeper, to do their own research and properly inform themselves of all the facts about issues that are important such as who becomes the next President of the United States.

This key message should become your tagline and if possible it should be capable of being used as a hashtag in your social media posts.

BREXIT - We want our country back

For example in the recent BREXIT campaign the ‘leave’ campaigners put out a consistent campaign about “getting our country back“.

This simple message was pumped out over and over resulting in a majority of voters opting for ‘leave‘. What was clear afterwards was that many of these voters admitted that they had no idea about the consequences of their vote as will definitely be the case in the United States.

The ‘stay’ campaign had no clarity about their message so they made it easy for the opposition and with Hillary Clinton it was the same as “Stronger Together” just lacked enough punch and enough reasons for people to connect with it and vite for her.

A key learning for all of us in this ‘short attention span era‘ is that a simple clear message that connects with your audience used consistently will most definitely help you to connect and win.

I’m worried ….

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Who is your most important customer?

August 15, 2016

Cakes - Fuzion

Last week our fantastic and very lovely graphic design intern, Marianne sent everyone in the team this mouthwatering email:

Morning, there are some home-made buns in the reception area should you fancy something sweet. They are cinnamon sugar and amaretto sugar buns (hope no one has nut allergies). Enjoy!

Enjoy?!!

They were absolutely delicious but more than that, this fantastic gesture by her was a brilliant way to make a connection with her fellow teammates on her first week.

This huge gesture blew me away and it got me thinking about customers and customer service.

The most important customers aren’t the crew out there that buy our goods and services, they are the people who work alongside us, day in and day out. Our bosses, our peers, our trainees, our interns – our relationship with these individuals is the most important one of all.

We spend most of our waking hours together and ultimately it is this group who will help to deliver your personal success, who will generate your income, who will make your days more enjoyable, who we need when we have problems and are under pressure.

Most of us can’t do it by ourselves and isn’t it much more fun when we do it together?

The most important customer is the person who works with you – look after them, treasure them.

Well done Marianne and thank you. You get it.

#WinHappy 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

Without some “wow” it just won’t work!

July 12, 2016

Products with nothing specialI arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing.

There was a display on the wall with Certificates of Incorporation and some certs confirming a legal change from one company name to another.

I was politely ushered into a room and three people joined the meeting.

The new product was produced and placed centre stage on the board room table. The bland, quite generic packaging was the first thing I noticed.

Where was the product made, what’s special about it, what has the journey been, what is the wow, what is the  “story“?

I probed, I dug deep and I asked this crew why they developed this product, why it was in front of me on the table and why they brought it to market?

I was hoping to discover a unique (I hate that word) insight, I was hoping to hear some personal story, I wanted something that would help us to bring this “thing” to life in a genuine and authentic way that would connect with their target audience.

What I got was very profound – “it’s just a product that we think we can make money from

This won’t work…

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Power Social Media – Digital Influencer Programme

June 21, 2016

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Email: greg@fuzion.ie
Phone: (086) 8311156

Power You Mailchimp footer

Tiny things are huge things!

June 6, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Jonathan Leahy Maharaj is the Creative Director with Fuzion

 

Acknowledge and Engage with your audience

February 18, 2016

Stephen Donnelly - Social Democrats

Stephen Donnelly of the Social Democrats did really well during the General Election Leaders Debate on RTE this week. He comes across as an articulate, intelligent and impressive individual and his performance was one of the things that many people were talking about after.

He won over some of the audience!

While he is very impressive it is very hard to buy into a manifesto that wants to keep taxation high and let the state use those funds. If I thought the public service was capable of spending this money wisely and efficiently there might be some merit in his arguments but this just isn’t the case.

Also this high personal taxation philosophy is a huge deterrent for human talent to work and live in Ireland. Sorry Stephen – people want to be able to enjoy the spoils of their labour and will move to more favourable regimes such as the UK to make that possible.

However, Stephen did impress..

My other half, Deirdre Waldron said as much on Twitter (I would consider her to have a lot of influential followers) and effectively she gave his performance a big ‘thumbs up‘ publicly. She wasn’t the only one who did this I noticed.

The Golden Opportunity

While this online endorsement is great for Stephen it leaves a huge ‘Opportunity‘ door wide open for him to walk through. Of course it’s up to him and his team to grab this opportunity.

What if he could do something really simple to grab this tangible goodwill and take it to a higher level?

What if he could do something really easy to take this positive feedback and convert it into a supporter or a fan even?

What if he could take a few little seconds and grab a simple chance to show an online audience that he is a really great and very popular guy?

What if he decides to do nothing?

Do does nothing ..

Dee is thinking …hmm, I said something complimentary and it wasn’t even acknowledged. That’s not very nice, I won’t do that again.

That positive impression has wilted a little

He likes the post..

Dee is thinking…hmm, It’s nice to see that he acknowledged the positive thing that I said. He is one of the good guys.

That positive impression has been reinforced and she might even repeat the positive posts about him in the future.

He engages with the post..

This is the ‘Holy Grail‘ of social media and it is the big prize, the gift, the one thing that is waiting there to be easily plucked from the tree.

Stephen tweets back: “thanks a million” or even better “thanks a million Dee, I appreciate the positive feedback” or even better again “thanks a million Dee, our campaign is really connecting with people

Dee is thinking..hmm, this guy is the real deal, he would be a great person to have working for us in Dail Eireann. I’m going to follow him and listen carefully to all of his proposals and arguments and I might take his local candidates more seriously.

Now Stephen has won her over and one vote turns into two and so on..

Why is it not happening?

Maybe this very sharp and intelligent guy who is out there giving it everything, just doesn’t get this simple trick? Maybe he just doesn’t have the time? – I’m sure he doesn’t but he can surely get someone who understands his message intimately enough to assist him with his Twitter account.

These are easy wins for Stephen and so many of the other politicians who have positive momentum. If they are serious about getting each of those precious votes then grab the golden opportunities by jumping in – Acknowledge and Engage.

For the rest of us the argument is exactly the same with our online communications:

  • Acknowledge your nice posts
  • Don’t be afraid to have a conversation
  • Say thank you!

The opportunities are there …grab them!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Greg’s 5 Priorities for Dublin Chamber #GoGreg

January 14, 2016

Greg Canty - Fuzion Marketing & PR, Dublin and Cork

As we are doing a lot of work in Dublin and getting more and more involved with Dublin Chamber of Commerce (Greg co-chairs the Business Owners Network that meets every second Friday) Greg decided he would take the next step and try to get even more involved.

He has decided to run for Dublin Chamber Council which would give him and us the opportunity of influencing how the Chamber is run and trying to shape the strategy and direction that it takes about key issues.

While he believes that Dublin Chamber is doing a really good job he feels that it could do even more..

We have taken an extract from his “campaign literature” where he has outlined his pitch including his Top 5 priorities – In his words:

My Pitch!

No 1 – Passionate about Entrepreneurship

I am passionate about start-ups, business ownership and the SME sector and believe that Dublin Chamber should become a natural hub for all activity in this area. I don’t believe this is the case at the moment.

Dublin Chamber was founded by business owners and we should strive to get back to a scenario whereby successful business owners of all sizes are proactive members driving, supporting and encouraging enterprise in Dublin. We need their voices, influence and expertise to start shining through.

Successful entrepreneurs are asked to speak at Dublin Chamber events – we need them as proactive  members!

For my part I have had my own businesses since the age of 13!

No 2- Influence

I believe that Dublin Chamber should have a much bigger voice and influence in how our city and country is run. I hope with more involvement and through my own expertise I can start to support Chamber in communicating our messages even stronger through more use of traditional and digital media.

Also I believe my communications experience and my insights from working closely with some politicians and other key influencers could be of benefit here.

No 3- Fresh Perspective from the ‘Not so shy’ Cork boy!

I admit it, I’m not from Dublin!

While some might hold this against me as being a negative I feel it is a real positive. I operate a business in both Dublin and Cork, spending my time equally between both locations. I believe I offer a unique fresh perspective as a result, which could benefit the Chamber.

No 4 – Destination Branding Insights

I was recently part of the Destination Branding team that created a Brand book for the Cork region with a focus on attracting Irish and foreign direct investment.

The learnings from this process could be quite valuable to Dublin Chamber.

No 5 – Fun

My last point is a very serious one!

While there is serious business to be done I do believe we need to have a much bigger element of fun to the networking and the business of Chamber. In my view the best networking is done in a relaxed atmosphere and when people are enjoying themselves. I always try my best to achieve this and for anyone who attends my Business Owners Network sessions I chair once a month, I hope this is witnessed.

To give you a taste of the fun we have check out the incredible rendition of “White Christmas” that the Business Owners Network managed in December on YouTube!  

For these reasons I am asking the Dublin Chamber members who would like a fresh, challenging and different voice for Dublin Chamber Council to consider me when voting opens on the 18th January.

I am also asking members to also consider voting for David Lafferty, an accountant who runs his own practice and someone who is busy flying the flag for the SME’s and business owners. He is an active member of the Business Owners Network and has worked on the Budget Task Force with the Chamber.

…Well said Greg!

We don’t think he is the worst and from time to time he does come up with the odd good idea so we would ask Dublin Chamber members to support his campaign!

#GoGreg !!

Greg Canty - Dublin Chamber

Who are you calling Mickey Mouse?

November 27, 2015

Mickey Mouse

Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse

Imagine she hands you her brochure. You look at it and smile and say “Ye are a Mickey Mouse outfit

Imagine she asks you to check their website for more information. You look and say to her “Sorry, ye are Mickey Mouse

He pulls up in his van and hops out after travelling to meet you and you say “Ye are a bit too Mickey Mouse for me

You visit their showrooms and the enthusiastic sales person bounces over and asks if she can assist you in any way. “No thanks, you are Mickey Mouse” you reply

Did you receive our presentation they ask. “Sorry, but ye are too Mickey Mouse for us

Can you imagine being that rude to anyone?

How could anyone say such a thing and while I have come across plenty of rudeness in my time you just wouldn’t hear anyone saying something quite so blunt and I guess, hurtful.

However the truth is we do actually say these things the whole time except (unless we have an odd condition) we say them quietly to ourselves. Literally the second we see something we process it and if it is cheap and unprofessional looking we immediately dismiss it as being “Mickey Mouse“.

We can quickly get into an argument that says “looks aren’t everything” and the point will be made that professional looking material is no guarantee of quality and professionalism. Furthermore, isn’t the proof in the eating as the popular saying goes?

All of this is true but from my experience anything that has come across as “Mickey Mouse” has rarely pleasantly surprised me and has never ended up being successful with one big exception!

Walt Disney with Mickey MouseThat is Mickey Mouse himself who was created by Walt Disney in 1928 who knew a thing or two about creating fantastic brands.

If you are serious about what you are doing then don’t let your branding make you look Mickey Mouse!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

 


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