Posts Tagged ‘Greg Canty’

Nightclubbing and the end of Google+

February 4, 2019

Google+ is dead

So…Google have thrown their hat at their social media platform, Google+, which they launched in June 2011.

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content

It was clear that the search engine giant wanted a piece of the emerging social media action and they threw all of their expertise, intelligence, resources and weight behind their new platform.

They were able to leverage their colossal Gmail database and gently nudge users onto the platform.

The core idea was “circles” and you could create these unique circles and invite your contacts to join them and you had personal accounts and separate accounts for your business pages. We were all going to have incredibly engaging discussions in our circles, because isn’t that how the world works after all?

For a short while it did seem to have momentum, and every day you would receive a multitude of invitations to connect with other users – with the usual Fear Of Missing Out (FOMO) we were all clicking, joining and posting and busy trying to figure out how we could leverage this new thing for our personal and business communications.

For starters it was never very “cool”, it never seemed to be enjoyable, it was clunky and it required effort and wasn’t really solving a problem that the other platforms couldn’t.

From a business point of view the advice was, you had to be on the platform to maximise your ranking on Google – that stick was definitely one worthy of paying attention to, but even that idea didn’t gain momentum.

In Fuzion, we have been providing social media courses since 2000 on the main platforms including Facebook, Twitter, LinkedIn and more recently Instagram – not once in that time were we ever asked to run a course on Google+.

If ever asked by a client about the platform, I would advise them to get their activity on the others right first and then get around to Google+ …it never happened.

The conclusion might be that social media was too saturated at this point and Google+ was just too late, but this argument doesn’t hold up when you consider Instagram was launched in 2010 and Snapchat in 2011.

Why did Google+ not work out?

Saturday Night Fever

My Nightclub theory!

Facebook was the new nightclub when it was launched – the cool crew went there, because they were cool, they loved being the first to try out the new place but soon the non-cool crew followed suit and even worse, Aunty Joan and Uncle Bill turned up and tried their moves on the dance floor.

The cool gang moved to club ‘Twitter’ and they had this to themselves but…. guess who followed them there eventually?

Then Instagram was cool and it loved your photos but….guess who showed up, Aunty Joan and Uncle Bill!!

Snapchat was ultra cool and ultra young and the functionality was totally loose and wild and posts disappeared after a while…what??!!

Poor Mark Zuckerberg of Facebook who had just spent some of his fortune on Instagram to try to win the cool kids back, realised that the young gang had already moved to the zany Snapchat.

Instead of sulking about the waste of money, he gambled big and just ripped off (even if you could would you just become an unashamed  copycat?) all of the functionality of Snapchat and he bolted it onto Instagram. He did this just in time as Instagram still had a large number of users and before there were mass defections from the platform, it gave them a new, fresh reason for staying with it and after all they had lots of followers already, so it was easier than starting again.

Why not the Google+ nightclub?

So…in the middle of all these nightclubs opening why didn’t Google+ work? I’m sure many heads in Google are scratching about this one!

The people who try something new are the innovators, the leap froggers, they are curious and they explore, those with a thirst for a new experience, something that says something about who they are.

With Google+, they came through the door on opening night, they danced, they tried the cocktails and they even invited their friends but discovered really quickly that it wasn’t very different, they heard all of those tunes before, it wasn’t very cool and to be honest it was a little bit boring!

Will we ever see another social media platform? I definitely think so as there are always the innovators who are thirsty for something new.

Does a giant like Google have the people and culture to be able to produce an innovative social media platform that will be so radically different that people will flock to it?

Would they dare to try again?

Let’s see….

Greg

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

 

The secrets that are revealed in “Soft” communications – Recruitment and much more

February 1, 2019

You are hired

We’ve done a lot of recruiting in the last while, pushing our vacancy notices on social media and in adverts on LinkedIn and Facebook (As a piece of feedbackI’ll never use the job facility on Facebook again for recruitment).

In each case applicants send a CV and often with some sort of a cover note or email.

I have found that this “discretionary” cover note or email is so important as a part of the process as it is the opportunity to communicate directly and connect with you the recruiter, and a chance to show some personality, to highlight a special point of difference and demonstrate your real interest in the role.

If we want to reach out to that candidate to arrange an interview you end up corresponding with the person either by phone or email.

This simple interaction is “gold” as it is another great soft opportunity to communicate, and for the candidate that opportunity to once again show their personality and interest in the role – if that’s you, be sure to take it and be proactive and grab the early opportunity to stand out.

Even if it’s 2nd or 3rd interviews make sure that every interaction is positive and use them as opportunities to show yourself in the best light.

You haven’t got the job and you get the disappointing “Dear John or Dear Mary” email – I know you are deflated but there is actually another opportunity here.

Even if you don’t feel like it, be sure to take that last chance to show you are a great candidate!!

Send a positive email back, thank them for their time and be sure you put it in their heads that you could have been a great candidate for the role after all.

The world is small and life is short, things don’t always work out and they could well be recruiting again soon – put yourself on the top of that list by being so nice.

If you are recruiting try to include lots of opportunities to communicate with the candidates as part of your process so they can get a sense of your culture and you can hopefully reveal what they are really like and in future make this a key part of your evaluation criteria.

The “soft” communications in business are a huge opportunity for all of us, regardless of which side of the table you are sitting at. It’s a valuable skill if you can master it!

Note re the image:

I was trying to grab a clever image from the web to go with this post and I found this one, which I did think was appropriate and quite funny. 

I was not going to use it because it was all men in the image, so I had a double think, which is probably a good thing. This had me putting up a stupid anaemic “stock” photo and I said no, enough!!  If the gender police get all offended and go off on one, at Fuzion we do employ more women than men. It’s not because we have a preference for one gender over the other, it’s because they are great people who do great work..the world is a funny place!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

I had a great year because ….

January 1, 2019

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

From building sites in the UK to teaching 1.3 million young people in Africa to code

October 27, 2018

 Africa Code Week

If you want to get anything done you should ask a busy person!

This must be the big lesson that I picked up when I sat down to record an episode of the Fuzion Win Happy podcast with the CEO of Camden Education Trust and Co-Founder of Africa Code Week,  Bernard Kirk.

An early experience on building sites in the UK set off a powerful light bulb moment for Bernard – without education you will struggle, as he witnessed so many Irishmen slogging their way through life until they could no longer manage the physical toil that was required to do that job.

Bernard is a teacher who progressed to teaching teachers and then got involved in a myriad of events and initiatives that encouraged our youth to advance themselves.

When a Minister asked him to organise a Science and Technology Festival in the West of Ireland this sparked an endless involvement in other projects and initiatives all with the same goal of advancing the potential of young people through education.

Running Africa Code Week, which brings together 1.3 million young people in 35 different countries is a colossal, mind bending achievement.

Where would you even start to organise such an event – Bernard says you pick up the phone, you bring people together, you leverage connections and so on and so on.

Nothing is ever that easy and it is clear that this passionate man doesn’t see roadblocks, he sees opportunities.

Bernard reckons his Irishness is one of his Superpowers and it gives him the unique ability to open doors everywhere.

Click below to listen to the podcast and hear about how this very busy man does it!!

Fuzion Win Happy Podcast – Education is the key to everything

Enjoy the show!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

September 25, 2018

Conor O'Loughlin, IBYE Winner 208

In this episode of the Fuzion Win Happy podcast, Greg chats with Ireland’s Best Young Entrepreneur 2018, Conor O’Loughlin, CEO and Founder of Glofox, who shares his story of huge disappointment with an injury, which finished his rugby career with Connacht at the age of 28 to a new career in computer software.

Realising that his rugby career and dream was over, he started a web development company where through his client work he discovered an untapped niche in bespoke software solutions for the gym and fitness sector.

With the help of a Competitive Startup Fund from Enterprise Ireland he managed to start developing a bespoke solution and later accessed further funding as part of the High Potential Startup Fund.

Fuzion Win Happy podcast thumbnail

This business has expanded globally from Ireland thanks to the hard work and focus of Conor and his team and the careful navigation of the complex world of funding with Enterprise Ireland, Angel Investors and VCs.

Despite the huge demand for IT talent in Ireland and in Dublin, Glofox have managed to continue to attract great people to their team who are enjoying the excitement of being part of a place where they can make a real difference.

You can listen to the episode by clicking the link below:

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

We hope you enjoy Conor’s and the Glofox fascinating story!

The Fuzion Win Happy Podcast is produced by Greg Canty

 

Are you creating Hygge [Hoo – gah] at work?

August 20, 2018

HYgge

I had never heard the Danish word ‘Hygge‘ before but a podcast that I listened to recently from Freakonomics titled “How to be Happy” resonated with me.

When Helen Russell, fashion editor of Maire Claire moved to Denmark from London with her husband, who had taken a dream job with Lego, she decided to write a book to try to figure out exactly why this country is officially one of the Happiest in the world!!

Her cleverly titled book, “The Year of Living Danishly” digs deep into the psyche of Denmark and why this dark, cold, highly taxed and very expensive country is so happy.

At Fuzion we always talk about #WinHappy as being a core philosophy of ours, creating a positive work culture, where we do great work for great clients but with a smile on our faces.

Some think it is a little Utopian but we believe it is possible.

In Denmark they talk about a very special thing called ‘Hygge‘ , which I found very interesting as it is one of the core reasons attributed to their ‘Happy’ success.

Even on the Visit Denmark website they describe it:

Hygge: The Danish Art of Cosiness

Hygge is as Danish as æbleskiver (Pancake Puffs!!) and it goes far in illuminating the Danish soul.

In essence, hygge means creating a warm atmosphere and enjoying the good things in life with good people. The warm glow of candlelight is hygge. Cosying up with a loved one for a movie – that’s hygge, too. And there’s nothing more hygge than sitting around with friends and family, discussing the big and small things in life.
Perhaps hygge explains why the Danes are some of the happiest people in the world.

I remember visiting a Danish fashion client that we were doing work for and being quite surprised to see candles lighting at the doorway of the offices and in the reception area. The warm glow of those candles certainly softened the atmosphere and was conducive to a positive working environment.

The owners of the business had also brought their little dog to work, who was running around the place! Maybe I should bring Honey and Bert?

In a random Google of the topic around workplaces I spotted an article that mentioned seven ‘Hygge’ tips:

1. Bring a mug from home

Ironically, something we used do in Fuzion was to buy everyone a mug that we thought suited their character!

2. Make a relaxing work playlist

Hmmm…in my work space in the Cork office, close to the graphic design team we always have Spotify playing something that is not too intrusive. It’s more difficult with the PR teams in Dublin and Cork as they are on the phone a lot.

3. Spend lunch outside or take that time to unwind

Too much time is spent by some of us at our desks including lunch break – that is not good and is something that we definitely need to improve on.

4. Decorate your desk or workspace

There are a few pics from home and fun things on people’s desks, but I guess we could go a little further to make the place even more personal.

5. Host a potluck with co-workers

I had no idea what this meant but apparently it is savouring home-cooked meals that your work friends have cooked and vice versa.

I do love when Alma brings in some of her tasty home cooked treats – there is something very special when someone brings something in that they made at home.

“When everybody shares, everybody gets hygge,” is what one author on the topic said.

6. Do random acts of kindness for your co-workers

I love this simple idea as it promotes the idea of friendship and treating your fellow workers as something more than that.

7. Embrace teamwork

Apparently team spirit is part of the Danish culture. From childhood, Danes work in groups and are taught to seek and/or give help in the face of adversity. They are encouraged to remain confident despite their weaknesses and humble despite their strengths.

While we have a great team and do a lot together, too often when you glance down the office we are all busy, busy, with our heads stuck in whatever client work we are doing.

In Fuzion we do our own few things in the spirit of ‘Hygge’ that we could add to this list:

Breaking bread together – Fuzion Friday

Every Friday in both Dublin and Cork offices we down tools and we go for lunch together. We chat about the wins, we chat about the losses and frustrations of the week and we laugh and share weekend plans.

Cuppa anyone?

No one makes a cuppa without asking if anyone else would like a cuppa!

Birthdays

A present is always bought for you on your birthday and wait for it…. our people get a day off for their birthday, which they must take on the day (or very close to it a least). Our client, Regus does this and I thought it was a great idea so we introduced it two years ago.

Slagging/Banter

There is always a nice amount of friendly banter in the office, which is nearly always lighthearted and never bitter.

Holidays

The person who goes on holidays is given a token few quid to buy a meal on us but they nearly always buy some chocolates or biscuits for the office on their return.

Working Late

We don’t like to see anyone caught working late at the office – Saidhbh is the biggest culprit lately!

While it is never perfect and there are the normal pressures and stresses of work I think we do a pretty good job at creating our own “Hygge” – after all, why would anyone want to work in the opposite atmosphere? ….I certainly don’t.

What do you do to create your own Hygge?

At Fuzion, I guess we call it Win Happy!!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Cracking the Diversity Code with Gillian Keating

June 2, 2018

Gillian Keating - I WISH

Greg had the pleasure recently of chatting with a great friend of Fuzion’s, Gillian Keating and capturing this for an episode of our Win Happy podcast.

Gillian, a Partner with RDJ Solicitors and a former President of Cork Chamber is a true ground breaker.

She was the first female President of Cork Chamber, a role that she fully embraced and from there she went on to make even more impact as one of the founders of the I WISH diversity programme.

I WISH was founded to address the low levels of women participating in STEM by targeting transition year students and encouraging them to consider careers in the relevant disciplines.

In the podcast Greg chats with Gillian about the value of hard work, coping with disappointments, pushing yourself outside your comfort zone, gender equality, diversity and “Cracking the Cork Code“.

I hope you enjoy the show!

Click here to listen to the show

Fuzion Win Happy podcast thumbnail

Dee

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

What should Bank of Ireland do with their sponsorship of the Ulster Rugby team?

April 12, 2018

Ulster Rugby

Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby.

They have said that it is ‘highly concerned‘ and is reviewing its partnership with the province following the Belfast rape trial.

In their statement the bank confirmed that it has conveyed concerns to Ulster CEO Shane Logan following the high-profile trial.

As a sponsor of Ulster Rugby, Bank of Ireland is highly concerned regarding the serious behaviour and conduct issues which have emerged as a result of the recent high profile trial,” read a Bank of Ireland statement.

The Bank has formally conveyed these concerns to the CEO of Ulster Rugby.

It is of paramount importance to Bank of Ireland that our sponsorship activity aligns with and supports our core values, and reflects positively on Bank of Ireland through association.

We understand that an internal review is underway. We expect this review to be robust, to fully address the issues raised, and that decisions will be taken – and policies and protocols be put in place – that fully address the issues that have arisen.

“Given that a review is underway, we won’t comment further on this issue at this time.

What do you think of what Bank of Ireland have done here?

Let’s look at what they have said first..

They are highly concerned regarding the serious behaviour and conduct issues..

At least this shows their position about what emerged during the court case – in truth, while “highly concerned” is strong language it is probably not going far enough considering what did emerge during the trial.

During the trial the court heard about a series of WhatsApp messages in which Mr Olding said “we are all top shaggers”

Mr Jackson wrote: “There was a lot of spit roasting last night.”

Olding told the WhatsApp group: “It was like a merry-go-round at a carnival.”

The Bank has formally conveyed these concerns to the CEO of Ulster Rugby..

They are letting us know in advance of any decision by Ulster Rugby their position with this issue.

It is of paramount importance to Bank of Ireland that our sponsorship activity aligns with and supports our core values..

The reason any brand sponsors anything is to associate with the brand values and gain something positive from this – the bank are saying clearly here that what has happened here does not align with the core values.

The sponsorship is of huge importance to the sport and if it was pulled, without doubt this would have an impact on many.

Given that a review is underway, we won’t comment further on this issue at this time..

By acknowledging the review by Ulster Rugby (they mention the robust process) they are sort of saying “lets wait and see and we’ll decide what to do next“.

OK…

Let’s be clear – the statement issued to the media was written for the public’s benefit – they want us, their target audience to know that they have core values, that they aren’t happy with what happened and how this may impact on them and that they have conveyed this to Ulster Rugby.

While the statement from them has come a little bit too late (they could be accused of reacting now because of the public backlash) it is clever to a point as it gives them advance “wiggle room” around any decision coming from Ulster Rugby.

If Ulster Rugby go light on the two rugby players Bank of Ireland can kill their sponsorship (potentially damaging to the sport) and they are off the hook. They would possibly have to consider the possible backlash of avid sporting fans.

If Ulster Rugby go heavy and fire the players then the bank have already made their position clear in advance and can count this as a “core values” win.

Our advice..

Their blatant disrespect for a young woman, as demonstrated through their deplorable messaging to each other,  cannot be tolerated under any circumstances.

People, young and old look up to their sports-stars and they must be held to very high standards.  We expect that of our heroes.

If Bank Of Ireland are really concerned about their brand (for legal reasons they may have to go easy) they should state categorically and with no uncertainty that they will pull their sponsorship if these players are allowed to play for the team again.

These men demonstrated without question the most horrible behaviour and disrespect to women and this should be called out plain and simple, for all our sake.

Bank of Ireland must really think of their brand and not wait in the wings to see what action Ulster Rugby will take.

Be brave Bank of Ireland..

Greg Canty 

 

Why are Podcasts booming?

April 2, 2018

Podcasting

Podcasts are in demand, they are becoming increasing popular and for good reason..

According to research last year nearly 400,000 Irish adults listen to a podcast once a week with 128,000 listening once a day.

While podcasts have been around for a while the “boom” in part is due to Smartphones, which have made accessing these really easy and in 2014 Apple introduced a specific podcast APP on all their devices.

The audience in King” , which is the real driving force as they are carefully curating their own content – Podcasts are to Radio, the same as Netflix is to TV!

Podcasts are outperforming their competition because they are relevant and they are succeeding in connecting with their audiences in a very different way.

It’s simple, you can hear your chosen show (podcast) whenever you want.

Podcasts have few, if any commercials and only consist of the material that you are interested in. The variety is huge and growing by the day – literally, there is something for everyone from Love Stories, to American politics, to Eamon Dunphy to Blindboy to the Irish Famine. The list goes on and on.

Podcasts are extremely personal.

Many go beyond the “15” minute segments of an interesting interview that you would expect on a radio show and as a result you have an opportunity to really get to know the presenter, the guest and the subject matter.

They can be a much more intimate way of getting information and it is also a nice change from peering at a screen, perfect for those busy commuters who want to make the most of every valuable minute!

Podcasts are convenient and easy to consume.

Once you subscribe to a podcast “show”, new podcasts are automatically downloaded or available to stream to your device as soon as they are available.

You can listen to them at your convenience.

When you are getting ready for a journey you can queue up your podcasts to create your own entertainment and learning, to pass that time a little quicker!

Listeners are now deciding what they want to hear and when.

On one hand, this means you are competing for their listening time but on the other hand, this means that if they are subscribing to your podcasts, you have an opportunity to really build a strong connection with your audience.

Podcasts can also make extra valuable content to deliver as part of your social media strategy.

If you have a big social media following podcasts might be a way to introduce some new and very interesting content, which will immediately differentiate you from your competition.

Your podcast subscribers could be the core of your community and over time they could become your best ambassadors or even clients.

The best way to understand the potential for podcasts is to tune in and discover the huge variety that is available – you can access them via the podcast APP on Apple devices, on iTunes, Soundcloud or on Spotify or directly via the podcast host.

Why not check out our Fuzion Win Happy Podcast , which is hosted by our very own Greg Canty!

http://fuzionwinhappy.libsyn.com

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Happy listening..

Ciara O’Sullivan

Ciara is a PR intern with Fuzion Communications

Cracking the “Social Media” Training Code

April 2, 2018

Social Media e-learning

Incredibly we have been running social media courses since May 2010!

This was the new thing, the new way to reach your customers and promote you and your business and it was free to use!!

I do think a big part of the reason it exploded at the time was because we were immersed in an awful recession and most people had virtually no funds to do anything, let alone promote their business.

So the simple advice was, grab the relevant platforms (at the time it was Facebook, Twitter and LinkedIn) and use them to tell your story and engage with your target audience.

In the earliest training that we delivered, it was all about the functionality – step by step we would show all the participants how to do everything on each of the platforms.

As time went on we changed the emphasis on “why” first and then “how“.

This approach was designed to get people engaged with the simple idea that, if you knew what you could achieve with social media and you understood the special role it could play in your communications mix, then you were more likely to dive in and apply the learnings.

I think this approach worked much better but there was still a problem, and I put this down to what I call the “teeth brushing” aspect of social media.

When you leave the half day or full day social media course (or any training for that matter) it is up to you and you alone to implement the learnings and make room in your life for a new habit, a social media habit.

To be effective for you, it should be just like teeth brushing, you just do it automatically as part of your routine.

To this day, I still believe that using social media effectively can be one of the most powerful ways of promoting you and your business as well as a brilliant way to make valuable connections.

So why are people not grabbing the opportunity?

The big challenge for me is getting those who take my courses to squeeze all of the potential from the social media platforms, and for the training to go beyond the initial sessions and integrate into their daily routines.

To crack the “training code” we have invested in an e-learning platform, which has enabled us to create unique follow-on programmes that consist of a series of short, practical exercises on each of the social media platforms.

These exercises are delivered to the trainees over a period of time to ensure that they can really learn, through daily implementation away from the classroom and in their own work environment.

If you want to make sure that you and your team, really, really learn let us know!

Check out our Social Media Training services by clicking here.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, who offer Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

 


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