Author Archive

10 things you didn’t know about Emer Healy!

February 13, 2019

Emer HealyOne of the fantastic things that we do in Fuzion is provide internship opportunities to young, intelligent, enthusiastic professionals who wish to explore a career in our fast moving, ever changing industry.

Meet the very lovely Emer Healy, who is with us in our Cork office!

Describe yourself in 5 words?
Friendly, cheerful, optimistic, organised and motivated.

Your favourite holiday destination?
Probably anywhere around Spain. Although Spain is a generic holiday destination, I have made some great memories there, from family holidays in Malaga to living in Bilbao during my year abroad. Spain definitely has a special place in my heart!

What is the quote you live by?
Everything happens for a reason” I’m a firm believer in what’s for you won’t pass you.

What is your favourite album?
Tame Impala – Currents.

Cats or dogs?
Dogs 100%. I have two dogs at the moment, Spike and Bear, and I am embarrassingly obsessed with them. Spike is a Pug and Bear is a miniature Yorkie.

If you could have any superpower what would it be?
Teleportation, I hate waiting in traffic and I can be quite lazy sometimes so this superpower would be perfect for me!

The best advice you were ever given?
Treat people how you would want to be treated“. I think what goes around comes around and it’s nice to be nice!

What was your favourite book of 2018?
Everything I Know About Love” by Dolly Alderton. I rarely laugh out loud while reading but this book was an exception. It is genuinely hilarious as well as being utterly heartbreaking. An absolute must-read from me! Dolly also has a weekly pop-culture/ news Podcast called ‘The High Low’ that I love.

What was your first ever job?
I worked as a Sales Assistant in River Island as a Christmas temp. Working here helped me to develop my love of fashion and I then continued to work in different clothes shops for the following four years while I was in college.

What part of your job do you love the most?
Definitely the variety of this position. I love having the opportunity to work on different projects with different people. As an intern I’m given the opportunity to jump in and help my colleagues with anything I can when they are under pressure. I love this part of the job as it’s such a great learning experience!

Why I’m doing an Internship (Bonus question!)
I’m doing an internship so I can learn as much as I can about the communications industry. I am so happy to be able to do an Internship with Fuzion as it’s a company that really encourages their team to grow and it offers as many learning opportunities as possible.

I believe that this is the perfect place for me to start my career in communications and I am excited for what the future will bring.

Emer

Emer Healy is an intern with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

Positive Vibes Only…

February 8, 2019

The INternStarting a new job can be daunting, especially as an intern!

You are at the bottom of the food chain, or so they say, but here, that is most certainly NOT the case.

First week. New faces. New names. Is there anything more frightening? (Well apart from snakes and spiders and birds – weird, I know!).

From the moment I walked in the door, I’ve never had a warmer welcome. Greeted by a beautiful, smiling face, I already feel like part of the team.

The first thing I was told was that Fuzion is ONE BIG TEAM.

Even though there are two offices at two different ends of the country, Dublin and Cork, “How is this going to work? Cork is so far away” were the first thoughts that popped into my head.

However, this thought was quickly wiped away when I received a call from EVERYONE in the Cork office. Yes, I most certainly feel like part of this team (well family) now.

How lovely would it be if every company treated their employees this way? Wouldn’t we all be so much happier in our jobs and happier in ourselves for that matter?

Our work is acknowledged on a regular basis- and honestly, there is nothing nicer than to hear that you’re doing a great job!

You feel valued.

When you are valued and appreciated, it automatically reflects in the work that you do, and when this is acknowledged, there honestly is no better feeling!

Having colleagues who are so passionate about what they do, really drives and motivates you to grow and learn so much more, as an individual and as part of the team.

Even though I am (technically) bottom of the food chain here, I do not feel that way at all.

Being treated as an equal, I believe, is the most important thing about having a successful team and having that special bond, that not a lot of companies have.

So here’s to all of the positive vibes only!

Abigail 

Abigail Shaw is a PR Intern with Fuzion Communications who have offices in Dublin and Cork, Ireland

The Value of “The Silver Lining”

January 16, 2019

January Blues

So here we are, mid January, 2019.

A coat of grey clouds, perpetually looms above, we get up – it’s dark, we go home – it’s dark.

The twinkle of the festive season has left the lining of the streets and we are left with that slight vacant feeling within. This grim outlook can affect the mood of many of us at this time of year, however, for some, it can seem worse than others.

A relatively small example of this, I experienced myself just this morning. I looked in the mirror as I got ready for the day and while combing my hair, I notice something different – a long silvery line protruding up and out of my scalp and running down between the bristles of my brush..

..The first grey hair of my late twenties!!

Almost instantly, I saw my youth flashing before my eyes – as if it were now a thing of the past. It’s all over.

On my commute to work, I gaze out the train window and the SpotifyRelaxing Deep House” playlist is in full rhythm and I see the shimmery light pink hue of morning sunlight peering through the clouds in the distance and I think to myself, “Things might not be so bad today”.

It’s amazing how even a little ray of light can change your perspective in an instant.

I began thinking about how I can add this “light” to my grey hair dilemma. Ageing isn’t all about lost youth – it means maturing, developing, understanding and ultimately knowing better.

I was fortunate enough to have had the most amazing time in my early twenties, graduating from University and joining one of the world’s best airlines as cabin crew. I was paid to travel the world, staying in five star luxury hotels along the way.

I had the chance to experience life to the fullest, jumping off cliffs and hang gliding over Rio de Janeiro, diving with sharks in South Africa, climbing The Great Wall of China and everything in between.

I did and saw it all. and not to sound ungrateful for these experiences – but it is a lot to leave behind!

I began thinking about all that I have learned from these experiences and how they have shaped my growth, increased my cultural awareness, communication skills, empathy, understanding and patience levels (a solid requirement for any airline employee is to know the value of patience!).  

All of this deep thought really allowed me to see “The Silver Lining” in my new silver line of hair.

This new stripe is a reminder of hard work, late nights, long hours and lessons learned. It also highlights a new chapter of maturity and progression.

I made the choice to return to Ireland, to pursue my career as a PR and marketing professional, something which I had always wanted to do.   

Furthermore, this got me thinking about “reactions” and how often at times, we can be quick to formulate an immediate negative response to the unexpected. An initial reaction can be an exacerbated version of how one would usually react, given the time to digest or dwell on the information presented.

This is something we all should practice – when life throws us a curve-ball, which it often does, take a deep breath, reflect and turn your attention to finding the silver lining as there is always positive to come from negative.

Keeping a positive outlook is important for general life as well as in business when the unexpected occurs.

A first step or an approach could be taking a look at the core values and assets that you have,  pausing and thinking about how you can utilise these to your advantage and to create more positive awareness for your personal situation or brand.

This can open new areas of possibility, which may not have come to light had the unexpected not occurred.

Ultimately, knowing the existence, value and importance of a “The Silver Lining” is what will help shine through on these dark January days, when it may seem the clouds will never shift – but just like with the seasons, there will always be new light.

Suzanne

Suzanne Meade is a PR Account Executive with Fuzion Communications, a full service agency with offices in Dublin and Cork

Snapchat and Amazon connect for “snap” online shopping

October 1, 2018

Snapchat and Amazon

We all love to shop!!

It’s an industry that has grown online and is only getting bigger.

Now social media platforms are getting in on the action; Facebook were one of the first platforms to encourage shopping from the platform linking up with Shopify, Pinterest were next capitalising on the fact that their site inspired people to shop and introduced shopping ads and this year even Instagram introduced shoppable tags.

It’s the next frontier for social media sites and is a clever way to stay relevant when their audience’s attention spans are so short lived.

Imagine my surprise when Snapchat, the platform we all thought was on the way out, released an update saying they are now working with Amazon testing a new way to search for products using the Snapchat camera. This could really change how people shop online!

Snapchat Shopping

All you will have to do is point your camera at the product as if you’re taking a picture and then press & hold on the screen like you do when you use Snapchat filters. Once the product has been recognised by the app, a pop-up card with a link to the product page on Amazon will appear and then you follow that to purchase the item on Amazon.

So simple and a genius move by the two companies!!

Many people have said Snapchat is in decline but they’ve managed to hold on to their younger user base quite well. There may not be growth but they’re not losing users. If you look at the Ipsos MRBI Social Media Messaging Report from March 2018, you can see that even though only 31% of the Irish audience have Snapchat, 64% use it daily.

IPsos March 2018

Snapchat knowing that their demographic want everything instantaneously and by creating this link with Amazon who are king of snap purchasing decisions (anyone else bought something random from Amazon at 3am?!!), they could very well be guaranteeing their survival.

Looking forward to seeing how Facebook react to this!

Alma Brosnan - Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

Space Force or Space farce?!!

August 27, 2018

Space Force

 

Whatever your feelings about the current person sitting in the White House in the United States of America until a real President is elected, one thing is without question..

He is a maverick, dealing in things that are bizarre, outrageous, backwards, dangerous, unconstitutional and just damn wrong. He touches more people than is right and correct (all puns intended) and finally, he has laid his tiny hands on the design industry, offering up 6 solutions for a form of open vote for the Space Force, the 6th arm of the American Defence Forces. 

Now, we all know how public votes tend to go (Boaty McBoatface, Honey G, Soylent Green flavoured Mountain Dew etc) so, this really isn’t ever going to go any other way other than Awesome, but I do have a two-fold issue with the process of a “Publicly selected piece of design“.

Firstly; offering up a logo or brand with no sense of rationale, qualifications or positioning is insane!!

The majority of those voting will have little or no clue as to the journey that the “designer(s)” (very deliberate quotation marks there BTW) has come to finish up with the designs offered. There will be no conversations around the appropriateness of the design, typefaces, colours and implied and/or subliminal meanings. It’s like asking someone what their favourite track on an album that they have never heard is.    

Secondly; this is not the right way to create something that has lasting meaning, that truly adheres to the cornerstones of “branding”; that pays tribute and homage to that which has gone before it (from Buzz Aldrin, the 1986 Challenger disaster, to the joint ISS programme and the Opportunity rover on Mars) and looks towards the essence of what Space exploration and discovery is all about.

And aside from the fact that Space Force is a military operation, not some fluffy pursuit of organic matter – this is about defence, destruction and warfare, so the icons and illustrations on the 6 offered solutions are as much use as a Buzz Lightyear toy with no batteries.

Of course, I am not suggesting that the pursuit of a logo requires a story and a 120 page document to explain why as designers we have selected a typeface/colour/shape combination (you can watch Stefan Sagmeister’s short and sweary* feelings about that here: (its *quite* sweary), but there should be rationale, there should be a reason that elements are being used in an order to make those intangible assets click in our minds, and at a decision making level, these should be presented to help make what is clearly quite an important decision in a format that relies more than a few big VOTE HERE buttons underneath them on a website. 

Stefan - Space Force

Bloomberg magazine asked a number of designers to throw their hat into the ring, as a counter balance to the work offered by the Trump (Chump!) Administration, and the results are incredible.

The core of the Administration’s xenophobic, racist, self parodying and purile notions have been captured in all their embroidered glory. Have a look and see how absolutely Milton Glaser nails the Commander in Chief.

It’s a work of art and pure genius.

Check out the Bloomberg article.


alt Space Force - Milton Glaser

If Space Force is to become an actual thing, I suggest that we let Jar Jar Binks run it – he’d do a better job, even they had better logos than those on offer!!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

The Business of Blogging

August 7, 2018

Blogging Tips

Blogging has seen a huge rise in recent years and doesn’t seem to be slowing down.

The way people blog is evolving and adapting constantly. For many businesses, engagement with bloggers and influencers now plays a major role in their marketing strategy and is producing fantastic results.

I recently attended a really interesting event hosted by Network Cork called “The Business of Blogging”.

The lineup of speakers included international blogger Erika Fox of Retro Flame, Cliona O’Connor of Lean Mean Momma and Stephanie Lynch of OnTheQT.

Erica, Cliona and Stephanie all shared some fantastic tips that apply to both businesses and individual bloggers in order to grow their social media presence and get results. Below are some top tips from the event:

  • Consistency – It’s all about consistency and quality, if you’re not posting regularly on your online platforms people will forget about you.
  • Be authentic – Don’t copy what other people are doing, be true to your brand whether it’s a personal or business brand. We love to see the people behind a brand and social media is a great way to do this.
  • Branding – If possible, have the same username across all social media channels with a similar style on all channels as well.
  • Value your followers – Don’t be afraid to ask your followers for feedback on what they want to see.

For more tips about blogging check out a blog post that our Greg Canty wrote over six years ago!!

13 Tips about Blogging and Making some Noise

There was also some discussion at the event about working with bloggers and influencers and some criteria you might take into account when deciding to engage with them:

  • Understand the influencers’ followers, check out what their followers are asking them.
  • Look at the influencers/bloggers engagement, this is much more important than huge follower numbers.
  • When you have identified an influencer that fits with your brand, try and meet with them to iron out what you are looking for from the collaboration.
  • Don’t be afraid to work with smaller bloggers as they often have high engagement.
  • After a collaboration, ask for analytics to understand what worked best and what didn’t work so well.

A big thanks to Karen Fleming and Network Cork for organising another interesting and insightful event.

Saidhbh Sweeney - Fuzion CommunicationsSaidhbh

Saidhbh Sweeney is part of the PR team at Fuzion Communications, who have offices in Dublin and Cork, Ireland 

Don’t be a Commodity, be Remarkable!

July 31, 2018

Health Bars in Multiples

Queuing for my salad at lunchtime in the corner store near our office today in Dublin, I couldn’t help but notice the piles of health bars above the sandwich bar.

Even if I wanted one, I wouldn’t have a clue which one to pick as there were so many different brands, all offering the same thing!

A few years ago, health bars didn’t even exist and now they are competing for space at every till across Ireland. So much noise and so little differentiation.

Health bars have become a commodity.

How can you make sure this doesn’t happen to you and your business?

You have to keep on reinventing, reinvesting – in you, in your business and in your brands.

You have to continually give your target audience good reasons to engage with you. You have to create compelling stories about your products and your business.

As Seth Godin says in his Marketing Bible ‘The Purple Cow’ – you have to be ‘remarkable’ to stand out.

Looking at the image (above) of all these health bars, despite the investment in packaging, despite negotiating shelf space, despite “magical” ingredients that will make you leaner, fitter, healthier, not one of them is remarkable.

Why not make it a resolution to ask yourself right now – what steps could you take today to make your business more remarkable?

If you need any help guiding you towards the answers –  I’d love to help…….

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Ireland’s recycling campaign – what campaign?

July 9, 2018

Recycling

A topic that has gained prominence recently has been the amount of accumulating waste, particularly plastic that is ending up in the world’s seas and oceans with vast areas now covered in non-biodegradable materials.

In Repak’s Annual report, it said that the amount of packaging recycled in Ireland last year has hit record levels. More than 817,000 tonnes of packaging was recycled in 2017 which was the highest volume ever recorded in this country.

This all sounds great so far and in 2016, China – the then world’s largest recyclable materials importer took 95% of Ireland’s plastic waste to do just that but a ban that came in on January 1st of this year meant that China will no longer take it.

Despite our efforts, the amount of waste sent to landfill rose by more than 110,000 tonnes last year, a 40pc increase, figures from the Environmental Protection Agency (EPA) show.

Since the ban came in and to clarify matters for householders, the government produced the first national list of what can and can’t be recycled and publicised it with an awareness campaign apparently across radio, print and social media to improve people’s understanding of acceptable recyclables.

With a national, multi-channel campaign such as this, surely there would have been noise made, good recollection of it and a positive impact, but everyone I have asked seems not to remember anything about it, and are still confused about what can and cannot be recycled. Only for desktop research, I wouldn’t have known a campaign happened at all.

For proper change and to amend the habits of a lifetime rather than just pay it lip service, there must be a genuine effort to communicate to the population its importance, involving and engaging people and rewarding their efforts or it will just end up being an exercise in futility.

Only time will tell….

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

Céad Míle Fáilte

June 27, 2018

Prince Charles visiting Cork

On Thursday the 14th June, Grand Parade in Cork was full of school children, the media and hundreds of friendly faces all there to catch a glimpse, or for the lucky few a chance to meet, HRH The Prince of Wales and HRH The Duchess of Cornwall.

As the royal couple made their way to the English Market, where they followed in the footsteps of Her Majesty Queen Elizabeth in 2011, they were greeted by onlookers at every turn and the smiles on their faces showed how much they appreciated and enjoyed the warm welcome they received.

The English Market is one of my favourite accounts to work on for many reasons, and this royal visit was a major highlight. As I stood on the red carpet waiting for the arrival of the highly anticipated guests, I was filled with excitement and pride as I looked around and saw the ‘Céad Míle Fáiltewaiting for them.

It’s true to say we really do give a hundred thousand welcomes and quite literally roll out the red carpet to welcome all who visit Ireland. The royal couple spent approximately an hour in the English Market as they laughed, chatted and even cut the 230th birthday cake for the English Market.

Prince Charles visiting Cork

Some people may not favour the royal family or have their own views on the royal couple but the friendliness of the Irish was well and truly on show and the fun and laughter enjoyed by the royal couple on the day really made me proud of all involved and all who and welcomed them with open arms.

This visit has been great for the relationship between our two countries and it also puts a another big spotlight on Ireland as a great and friendly place to visit.

Thank you Charles and Camilla!

Edel Cox is a Senior PR Account Manager with Fuzion Communications

Fuzion Communications are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Cracking the Diversity Code with Gillian Keating

June 2, 2018

Gillian Keating - I WISH

Greg had the pleasure recently of chatting with a great friend of Fuzion’s, Gillian Keating and capturing this for an episode of our Win Happy podcast.

Gillian, a Partner with RDJ Solicitors and a former President of Cork Chamber is a true ground breaker.

She was the first female President of Cork Chamber, a role that she fully embraced and from there she went on to make even more impact as one of the founders of the I WISH diversity programme.

I WISH was founded to address the low levels of women participating in STEM by targeting transition year students and encouraging them to consider careers in the relevant disciplines.

In the podcast Greg chats with Gillian about the value of hard work, coping with disappointments, pushing yourself outside your comfort zone, gender equality, diversity and “Cracking the Cork Code“.

I hope you enjoy the show!

Click here to listen to the show

Fuzion Win Happy podcast thumbnail

Dee

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland


%d bloggers like this: