Archive for the ‘Marketing’ Category

Back to Branding

March 14, 2022

To gain a deeper understanding of branding, consider your emerging identity – your adolescent brand.

You may not have realised it when you were younger, but we all had a brand!

Back then, your brand was developed by pushing your personal boundaries of fashion and music, ethics, morality, and friendships, as well as objectives and ambitions for the future.

Thinking about your youthful brand is important because it allows you to merge the numerous pieces that came together to form your identity – the image you had of yourself, and the image others had of you. It’s a riddle — and it’s crucial.

People create opinions of one another. It’s difficult to avoid it. As a result, people developed opinions about me. To those folks, those perceptions were my brand.

The way I interacted with them, the clothing I wore, the music I listened to, my principles and opinions, as well as what they expected of me, all became part of my brand.

Some people knew me well, while others didn’t, yet my brand was built by first impressions.

Others would create my brand for me, if I didn’t invest in clothes, music, and culture. And in today’s environment, social media, blogs, and online presence are just as much part of defining an adolescent brand.

My adolescent brand was more about face-to-face encounters, behaviours, ethos, attitude, outlook, what I did or didn’t do, and my values. These fundamentals are vital to the development of a brand.

At different times, different people perceived me in different ways.

As a result, for various people, I needed to have a distinct brand perspective. There would have been many similarities, but there would have been some differences as well.

Parents, for example, might have seen me differently from my friends in several respects. For instance, if I talked to my Mum in the same tone of voice as I talked to my friends, there would have been a serious communication breakdown!

It’s exciting to imagine how your brand will touch so many different sorts of individuals. It isn’t about deception or claiming to be someone else to please people or to fit in. That doesn’t go as planned.

No one is able to deceive a huge group of people for very long. When it comes to your brand, it’s all about being yourself.

Growing up is a lot like piecing together your business or organisation’s identity jigsaw, but from a different, more mature perspective, and just as when I was younger, the best way to get to the truth is to ask the most basic questions.

Who are you?

Neill

Neill MacCann is a senior graphic designer with Fuzion Communications who provide a full suite of print and digital graphic design services from offices in Dublin and Cork, Ireland.

Digital Marketing Trends and the things that never change!

March 6, 2022

I sat down with Alma Brosnan (Head of Social Media with Fuzion) recently for an episode of the Win Happy podcast to discuss some of the latest trends with social media and digital marketing and the different things that anyone in business should be looking out for this year.

We had a really great conversation, and whether you are someone operating in a B2B (Business to consumer or community) or a B2B (Business to Business) sector the conversation is well worth a listen.

Click here for the podcast or look for it where you listen to your podcasts or on Spotify.

While things keep on changing and evolving and you always need to be alert to these changes, the one thing that never changes is that vital never ending job you need to do to have a successful business or organisation:

You need to keep on telling your story to your target audiences, wherever they are and whether they are looking or listening it is your job to reach them.

So, absolutely …watch those trends, know and understand where and how to reach your audience today and tomorrow but always:

  • Know your story and what is special about it
  • Know your target audience(s) and how your story resonates with them
  • Make sure that when your audience come looking that you convey that story quickly and accurately
  • Have a plan that proactively tells your story all of the time

And as I say on the Win Happy podcast….Thanks for listening!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Stout talk and “target audiences”

November 14, 2021

I do love my pint of stout and as someone who has worked for Guinness and for a subsidiary of Heineken, who produce both Murphy’s and Beamish in Cork I think I am in a position to chat about it!

During lockdown I think enjoying a creamy point of stout in a pub with friends was quite possibly the thing that I missed most of all and was most grateful when we were able to return to our favourite local.

Where I live in Ballincollig in Cork I am blessed to have the White Horse Bar, Restaurant and Music Venue just down the road from me and a little further away, and on a tricky narrow road we have a wonderful “old man” pub called the Inniscarra Bar.

To stay Covid extra safe Kay, the very lovely proprietor of the Inniscarra Bar tried her very best to keep serving outdoors as long as possible complete with a little canopy and an outside fire, and even outdoors the regulars quickly had their regular seats, just as they would have had inside.

On one particular Thursday night I slipped down there with my fantastic neighbour, Brian for a couple of pints and we sat on a bench outside,

I asked for my pint of choice ‘Murphys’ to be advised against it by Kay who warned that it wasn’t pouring too well and I would be better off with either a Guinness or a Beamish. Two of the regulars overheard our conversation and remarked that the demise of Murphy’s was a sad state of affairs as it was always known as a “Murphy’s House”.

For me, it’s crazy that this could happen in any pub in Cork, but I wasn’t surprised as I hadn’t noticed any activity around this brand in quite a while.

A few days later while doing my grocery shopping in Dunnes Stores I noticed Murphy’s Stout cans on the shelf with new horrible (at least to me) purple and pink branding.

What in the name of god are they doing with that fantastic brand” I thought to myself and I wondered what the logic was behind this garish change.

That weekend I was chatting with my soon to be son in law, Mark and the conversation turned towards the new Murphy’s can. It turns out it wasn’t just me felt this way and this young man also hated the new branding – the beauty of the old brand is that it carried weight and some class and was confident, self assured and rooted in tradition, but this?!

Our first world problems!

A few days later while in town getting my hair chopped I happened to bump into an old buddy of mine who works for Heineken in Cork. I hadn’t seen him for an age so we had a great chat and before he left I had the opportunity of asking him what the hell was going on with Murphy’s!

I told him about the Inniscarra Bar experience and gave him my feedback about the new branding on the cans and after a while he turned around to me and said..

Ah….you are not our target audience!

That put me right in my place and we finished up our conversation and on my way home I reflected on what he had said to me and the sad fact that I was now 56 and thought yes, I was probably no longer the target audience, possibly no one’s target audience!

I thought some more and it started to bother me.

While you might make changes to your brand to appeal to a “new” audience, maybe you should first consider the fools who actually do ask for it and figure out what they like about it, as there might just be some valuable nuggets worth holding onto and the build from these.

Target audience my arse…!

Greg

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

Wine, emails and kind gestures

October 27, 2021

When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and including them in their “loyalty points” or “€10 off 50” deals, it was time to change my drinking habits!

The change of habit wasn’t drinking any less but it was a change as to where I was now going to purchase my wine!!

So instead of typically buying my six bottles as I was doing with my grocery shopping, I had now moved to purchasing a case of 12 from one of the online suppliers!!

The little piece of magic in this whole e-commerce transaction was a timely email (they send them approximately once per fortnight) from the wine supplier with the latest “20% off Italian wine” or “New wines from Portugal” teaser message, which would prompt me to click, click, click, start browsing and then selecting, then to checkout, credit card details please, confirm transaction and presto!

As we have all been working from home getting a case of wine dropped to the front door isn’t an issue as there is always someone here to take it in. Add to that the convenience and the joy of opening a case and seeing what you did actually order.

From the wine suppliers point of view their simple email was a powerful piece of marketing / promotion – their email hits my inbox in the middle of my busy days and it nudges me gently to consider stocking up and despite being really really busy I invariably get diverted for 5 minutes to quickly place the order (in truth it isprobably quicker than browsing the aisles in the wine section of the supermarket and there is extra information about each wine available to me).

Nudge, buy, nudge buy, nudge buy…

This company were emailing me for years BUT it was only when the supermarket scenario changed that they became relevant to me.

The whole process was very effective and efficient and on some days the mixed cases of wine would actually be delivered on the day I placed the order.

I was happily doing this for months and when the 5km restriction lifted I was looking forward to placing an order for some extra special wine as we were about to take a week’s break at beautiful Sheep’s Head in West Cork.

Just to be sure I rang the company the morning before we were due to head off to ask if the delivery would be with us before 2pm the following day – I wanted to be sure we had wine on time and also to be sure it wasn’t sitting outside the front door for a week!

I’m sorry but we can’t guarantee delivery before 48 hours” I was told by the voice that answered..

That’s ok, but I know your deliveries are really prompt. I order from you the whole time, can you at least check with someone?”

Em, no there is nothing I can do, that is our policy” (that response always sets me off…)

Can you please check at least?” …. “No, sorry, that is our policy“.

I was really disappointed and made a mental note to try to find an alternative supplier when we came back from our week’s holiday.

Despite this decision of mine the compelling, well timed emails kept coming every two weeks and I kept ordering until one day when I was making a brief visit to the office I popped into my favourite wine store in town and was delighted to chat to the friendly staff there and asked them to make a special recommendation for a meal that night.

As they were wrapping my purchases I apologised to them for not being in there for a while and explained that I had been working from home during lockdown and resorted to online ordering.

They politely informed me that they did online deliveries, something I never realised but I was surprised as I was sure that I was on some database of theirs.

I told them about the “trick” about the fortnightly e-newsletter that their competitor was employing to great effect and their response to me blew me away..

We don’t like to sell or force ourselves on anyone

Ah come on guys, are you for real? Have you any idea what you are missing out on. Of course it’s selling, but it is also informing and prompting and all part of their service

Eventually they considered what I was saying and said they would mention it to the franchise owner.

Because I really like them (and they do have great wines!) the next time I needed a wine top-up I looked for their website and ordered my case from them and not the other crew.

The order was delivered swiftly and the next time I ordered I was pleasantly surprised to see an extra bottle that I hadn’t ordered come with the delivery as a gift with a special note of thanks from the owner for giving them the business.

To wrap up my “wine story” I have continued to order wine from my favourite wine store, they still don’t send out e-newsletters with offers, news or suggestions which I would really appreciate but I am really happy to give them the business because they are nice and they do appreciate the business.

The biggest irony of all is that when the e-newsletter comes in from their competitor I use their well timed email as a prompt to order from them!

As for the competitor, their regular customer has disappeared and they will never know why unless they spot this change of trend and ask the question…

Mrs “sorry there is nothing I can do” sent me and my business on my way.

The e-commerce lessons we learn from this story:

  • Get online
  • Make sure your customers know about the service
  • Get an e-mail database going and use it tactically and frequently
  • Make it easy for people to sign up
  • Be efficient at processing orders
  • Look at patterns of ordering and try to figure out why when it changes
  • Build a relationship with the customer just like you do in person
  • and remember….there is always something you can do!!

Who is for red?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

Ray-ban Stories and some Social Media updates

September 27, 2021

Can you believe we’re nearly at the end of September already?

This year has flown by especially with all the changes social media companies have made so far! Twitter introduced Fleets (their “Stories” knock off) and took it away just as fast, Instagram have decided they’re no longer an image sharing platform and TikTok continues to grow as fast as ever.

Instagram has given us a cheat sheet into how Reels work… Except there’s no real tips in there!

Mainly just keep creating content and engaging with other Creators and Reels. The most interesting titbit from it was if you watch a Reel and then go to the audio page to create a Reel based on that audio, they’ll reward you by pushing it out to a larger audience. However, in that instance you’d need to be ready to go straight away and not create pre-prepared content so it really depends on how comfortable you are with your social media strategy!

In more Reel(s) news (you can really tell they’re desperate to get people using it instead of TikTok!), they are currently testing a “Stories Montage” where users will be able to convert their Instagram Stories into a Reel… An interesting move considering they don’t want users sharing content from their feed to Stories and now they’re encouraging sharing from Stories to Reels? Bit of an odd one!

Twitter is starting to put a bit of effort into business/professional accounts with new “Professional Profiles”. It’s still at the invite stage so not available to everyone yet but once it is, it will enable businesses/brands to showcase more business information in a dedicated, additional profile space in the app. As you can see from the image below, it adds new display elements to your Twitter account, including a business location listing (which people can tap on to open in Google Maps), hours of operation and contact info, all in a new space beneath your main profile. Is this their attempt to move a step closer to a Facebook business page?

LinkedIn continues to see record-high levels of engagement, and are now trying to capitalise on that as best they can. They now have finally introduced Articles for company pages, making it much easier for businesses to now share blog content within the platform and to boost their engagement through users reading the “blog” and staying on LinkedIn. I’m looking forward to see how company pages make use of this new option!

And last but not least… Facebook are at it again!

Following Google and Snapchat, they’ve now introduced their own Facebook glasses. However, taking an interesting twist on it, they’re working on these with Ray Ban so the official name for these smart glasses is actually Ray Ban Stories.

Maybe because from a branding perspective, having Facebook as the leading name on it would lead to people getting worried about privacy as well as not being very cool! They have come out to say that the content will not be automatically uploaded to Facebook, the user will have the option to edit and choose what they want to post to either Facebook or Instagram. But with Facebook, who knows how any of the information recorded will actually be used to advertise and target users. I will say, as someone who genuinely loved her Snapchat glasses… I really want a pair of these, they look so much trendier!

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

E-Newsletter : Don’t leave your brand behind

June 17, 2021

I received an email newsletter from a really fantastic brand this week that featured special offers, new products, deal bundles and suggestions for Father’s Day gifts.

Visually it was executed well as I have come to expect from the brand, with superb photography that showcased the quality product range perfectly, clearly placing it the very “premium” category, which it most certainly is in.

However, there was one huge, but very simple thing missing from the e-newsletter.

They left a big part of their brand behind, and in the “click of an email campaign” they managed to relegate who they were to a lower league and they became another commodity retailer.

Even though they have my name there was no personalised “Hi Greg” and there was no attempt anywhere to start the communication with a friendly on brand message, nor any attempt to briefly update me on the recent exciting developments (things relevant to the reader) in their business.

The view might be that people have no time for any of that when they are online and it should be “BOOM” lets get straight down to business, but the crazy thing is that this company is the total opposite of this – they pride themselves on customer service and the relationship with their customers, and in person there is no one better but for some reason on this occasion they left so much of what makes them special outside the door!

The big lesson in this ….don’t leave who you are outside the door just because it is an online e-commerce transaction.

Greg

Greg Canty is a partner of Fuzion Communications, a full service PR and Marketing agency with offices in Dublin and Cork

Social Media Updates and Trends

March 22, 2021

It’s been a busy year for social media platforms so far!

From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting banned from every social media platform – remember that? It feels like forever ago!.

Social media is still as prevalent as ever and necessary for businesses to help build their online presence and we can help keep you focused and up to date!

We offer training to help create focused social media strategies and plans and then specific, bespoke training on the relevant social media platforms for individuals or teams to execute that strategy.

(Click here to learn more)

Facebook just can’t help getting into hot water these days… Their most recent foray into angering everyone has been to ban Australian news publishers from the platform after a disagreement with the government there about some new commercial and payment rules they were introducing.

They have finally come to an agreement or compromise depending on how you’d like to look at it with the Australian government including 4 amendments to their new Media Buying Code which should give Facebook more time to negotiate with the separate media publishers in Australia. It’ll be interesting to see how this progresses and affects worldwide news publishers – one to keep an eye on!

Remember the panic in January when WhatsApp announced they would be changing their terms of service and everyone started downloading Telegram and Signal? They’re currently launching their second attempt to update their terms and conditions but this time making everything much clearer to avoid any backlash. This change in no way affects personal accounts, it is only meant to make business to consumer conversations easier and they’ll be adding the below banners in the app to ensure their customers of this.

Instagram are continuing to try and make Reels popular within the app. Their newest move is to limit the reach of people repurposing their TikTok content to encourage creators to use the Reels software to create their content. However the TikTok sharers have figured out ways around this by removing the watermark… It’ll be interesting to see how this progresses. I personally find that the content on Reels is about two weeks behind a popular TikTok trend, so if Instagram can use this new content creation effort to force users to create original content, it might start making the platform more engaging!

In other Instagram news, they have just announced that they’ll be expanding the amount of people who can participate in a “live” stream calling it “live rooms”. Now the person hosting can add up to the three more guests to contribute to the stream, which could be very useful for businesses looking to engage with their followers and their online community. An idea could be to host a “live” with three other accounts that could give valuable insights to your followers and through this your Instagram account can build itself as a leading voice within your community.

For more information click here

Are you sick of every platform jumping on the “Stories” bandwagon?

Well, it looks like they’re here to stay so get used to seeing Fleets, LinkedIn Stories and soon Story Pins will be coming to Pinterest!

Do you use Tweetdeck to monitor Twitter and schedule your Tweets? There’s a rumour that they’re looking into charging for this very useful tool so just keep an eye on our social media for an update on this because it’s the one tool I can’t do without!

To stay informed of any social media updates, keep an eye on our @FuzionComms and @AlmaBrosnan Twitter accounts, as we’ll be sharing any new information. You might also tune into our latest Win Happy social media episode with me, Ciara Jordan, our Head of Communications and Greg Canty (the vocal one, who you all know!) where we discuss these trends and censorship online.

Until next time..

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Why is having a sense of purpose so important?

March 15, 2021
Joe Caslin - IACP Mural

Why is having a sense of purpose so important?

What is ‘purpose’ and why is having one so important? Purpose can be described as the reason for which something exists or is done, made, or used.

To me, I don’t think anyone has a set purpose for their whole life, I think it changes throughout our lifetime, naturally changing as our life ebbs and flows. I see purpose as both striving to achieve a goal and a specific outcome but also enjoying the journey while you’re on it, working towards something but enjoying what you hope you will someday achieve.

Working on your ambitions and personal goals while also potentially changing the lives of other people, is one of the reasons I enjoy what I do. Feeling like the work you do has a purpose and a meaning is one of life’s greatest joys.

I’m a strong believer in manifesting what you want in life, and last year, when I began my journey with Fuzion I wrote down a goal of mine; to work with a mental health organisation. Being a big advocate for mental health myself, I wanted to feel as though I was doing some good and helping others as much as I could in my day-to-day life; any little part I could play.

Joe Caslin - IACP Mural

When we got to pitch to work with the IACP I knew it was an account I had to work on.

Working alongside them last year and launching their national ‘Look After Yourself‘ campaign was one of the highlights of my year. From team brainstorms to reaching out to strangers, with notes in their door to see if we could put a mural on the side of their house (we’ll do anything to get the job done, us PR folk!) to reaching out to Joe Caslin and seeing his vision of the campaign come to life in a mural on Montague Lane in Dublin was an exceptional moment for me and no doubt my Fuzion colleagues too.

This campaign sought to shine a light on men’s mental health, to break the stigma surrounding toxic masculinity and to encourage young men to see therapy as something they shouldn’t be ashamed of doing, and instead encourage each other to seek help if they need it.

There is no shame in asking for help, and although there is still a lot of work left to be done to break the stigma of therapy, we do hope this campaign started a conversation and even encouraged one person to seek help.

Not only did this campaign, I hope, help others but it also helped me achieve my sense of purpose. I would consider working on this campaign not only a highlight for me but the most noteworthy moment in my career thus far and I plan to be talking about it for years to come!

Michelle Harrison , Fuzion Communications

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

The Importance of Staying Visible..

February 8, 2021

No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which in my view has been the drastic business transformation and surge of digitisation that we have experienced over the past year.

There has never been a time when staying visible online has been more important for business survival.

With doors closing around the country due to the on-going Covid-19 level 5 restrictions, many businesses have had no choice but to adapt ‘from bricks to clicks’ in order to remain viable.

At Fuzion, we work closely with the Local Enterprise Offices (LEOs), to help share the stories of the hundreds of micro-enterprises and SMEs around the country with media – in the hope that it will encourage and inspire others who may be looking to start or grow their business – or for those struggling, to contact their Local Enterprise Office for support.

Through this work, I have been fortunate enough to work with some amazing LEO client businesses from all over Ireland – helping to share their stories of how they have adapted / pivoted (…..even battled) through the pandemic and how they have come out the other side with the help and guidance of the LEOs.

The LEO Trading Online Voucher has had particular impact across the country – with over 13,000 TOV’s approved in 2020…… That’s a whopping 13,000 businesses supported with developing or enhancing their online presence!

From this work, my little nuggets of advice to any small business would be:

  • If you haven’t already, contact your nearest LEO – they provide so much support in terms of business advice, mentoring and grants such as the TOV mentioned above, Business Continuity Vouchers, Feasibility Grants and so much more
  • Again, if you haven’t already – get online! A website ideally or a social media channel where you can keep your customers updated, share new products, blogs etc.
  • Try to think outside the box – now is the time to create a new branch for your business or solution for your customers – take the chance it could pay off!
  • Work on your ‘story’ in three short paragraphs & engage with local media to share your story or share via short blogs / social posts
    • How/Why you started the business
    • How your business adapted / transformed – (including any relevant figures such as online sale growth Vs 2019)
    • Any future plans that you have for your business – ie. new employees, overseas expansion, new stockists etc.
  • Good quality, high resolution photography is a must if engaging in any PR / online activity
    • Know your angles
    • Use colourful props or something that explains your business in the shots
    • Images can be taken by a PR photographer or on your smartphone with a family member or friend if taken landscape
  • Create video content – whether it’s short 30’ second “Meet the Team” videos or a “Hero Video” explaining your business proposition – it is an engaging way to reach your audience
  • If you are a sole trader or very small business – it can be an isolating place – join a network or reach out to professionals (such as ourselves 😉) if you need a sounding board or business support
  • Be consistent and persistent
    • Stay visible & keep plugging and reminding people of why you are so great and why they need your products / services!
    • Use social media advertising and Google Ads to your advantage – with so much competition online – it pays off to pay a little!
    • Connect and talk to your audience online – ask them questions and engage – you might learn something new!

Much of this you may already know – but I hope it has helped just to be reminded or re-energised your motivation!

Most of all it is important to know that the opportunity is there for those who wish to dive head first into the challenges – the decision is ultimately yours whether to stay the way you are or take the plunge!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with  Fuzion Communications, who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

Welcome to the Twitter Echo Chamber?

August 12, 2020

 

Pleasantville

BREAKING NEWS: Have Twitter officially gone crazy?

Twitter has just rolled out a new feature that will enable a user to limit who can reply to their tweet!

Have a peep at the bottom left corner of your Tweet window when you are tweeting and you will see a new message:

[Everyone Can Reply]

Click this and you will see two further options..

This is how Twitter has explained how this feature will work:

Here’s how it works.

Before you Tweet, choose who can reply with three options:

1) everyone (standard Twitter, and the default setting),

2) only people you follow,

or

3) only people you mention.

Tweets with the latter two settings will be labeled and the reply icon will be grayed out for people who can’t reply.

People who can’t reply will still be able to view, Retweet, Retweet with Comment, share, and like these Tweets.

This is a really interesting (very weird) development for the platform that can often generate lots of discussion, arguments and often abuse.

Effectively I can now tweet that “Greg is the greatest!” and I can do it is a way that no one can argue with me!!

 

The Rationale

I’m guessing Twitter want this because of the fear that many people have when using the platform because of the aggressive nature of many people using it unchecked, led by some very hateful horrible people such as the wonderful Donald Trump.

In truth they are petrified of expressing themselves on it, and maybe for good reason as reporting abuse doesn’t seem to stop anyone.

Twitter noted that users in their test pool have said “that they feel more comfortable tweeting, and more protected from spam and abuse, which has led to them tweeting longer, more in-depth thoughts, particularly on sensitive subjects

People who face abuse find these settings helpful – those who have submitted abuse reports are 3x more likely to use these settings.

The deeper rationale is most likely a commercial one – more active users will lead to more relevance and a better ability to market it to advertisers.

The Plus 

As mentioned already, it may encourage some people to tweet more, knowing that discussion feedback (good or bad) will be limited to their narrow chosen audience.

It might enable other users to start using the platform for certain posts more like Facebook whereby only friends can see their posts.

It could also be useful for organisations (public bodies) who want to push out updates and other information without getting a deluge of responses (good or bad).

Beyond that I am not seeing any other advantages.

The Minus

This will be a huge frustration for users of the platform, when they can see a tweet and want to interact with it and they cannot because of the setting – the openness of Twitter was part of the magic (even with some of the abusive users).

I think in many cases that might result in you unfollowing the account – I do recall at a social media training once a student saying “I only want people to hear what I say” – good luck with that perspective!!

This is my point, my opinion, my view but I only want a very select bunch to see it” …ah come on, this is surely creating a very warped world on Twitter for that person and for the collective.

Do we really need a very false, extra cosy “echo chamber” loaded with biased opinions and unchecked fake news with soft cushions everywhere, or would it be much better if instead of this strange solution to aggressive, abusive behaviour on the platform, that there was a more robust reporting system that did penalise serial abusers? (bye bye Donald!)?

Note: spotting the “Greg is the greatest” tweet I can easily undermine the soft cushions by tweeting something like:

Did you see what that idiot @GregCantyFuzion just said about himself in his self congratulating protected tweet, what a Wally!!”

Twitter is a place that gives us all an equal voice – unfortunately like so many other areas of society we often can’t control our worst urges, we can be nasty, we can be hateful, we can be abusive, we can be racist and we can be downright horrible!

The Echo Chamber isn’t the solution…what do you think?

(the image used at the top of this post was from the fantastic movie ‘Pleasantville’

 


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