Archive for the ‘Creativity’ Category

Don’t Think Outside the Box

May 14, 2017

Think outside the box

It’s a term we hear all the time in business, and especially in the creative industry –  ‘”Think outside the box”’.

I see it in briefs, job descriptions and I hear it said in meetings.

I hate it!

The term has become meaningless, if everyone thinks outside the box then all you do is create a larger box!

The fact is there is no avoiding the box. Everything we do in business and in life has boundaries. There are laws on the street, marketing campaigns have a budget and designing a billboard always has size constraints.

The best way forward is to be creative within the box – Use the boundaries, work within the limitations and show people that you are still, more than capable of being different and creative.

I love the box!

Paul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

Creative block

February 26, 2017

 

Fuzion - Creative block infographic

Creative block– It, quite simply, sucks!

Not just for creative people, we all encounter that mental block in life at some stage. For some reason you do not know how to take the next step. Being a graphic designer, creative block is a demon I know all too well. Something you do for a living, that comes naturally to you all of a sudden is the most frustrating thing in the world.

Facing the issue over and over again throughout my career, I came up with little things to try and break the barrier. I cannot guarantee that any of these will work but what I can always recommend is get up, go out, take a short walk, grab a coffee – just take a few minutes!

Hopefully you will unblock the block..

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

Boojum Mania

February 6, 2017

Boojum van in Cork

Our client Boojum is due to open in Cork this week…and the excitement is Cork is well and truly building.

Late last month the Boojum team came to town and caused a major buzz as they travelled around in their branded cars filled with Boojum goodies.

While I knew Boojum was popular I didn’t quite realise how popular it was and how much people wanted it to open in Cork!

I can’t believe the buzz and anticipation in Cork City for the award winning Mexican restaurant to open its doors. With stores already in Belfast, Dublin and Galway, Cork will be the first new city for Boojum in 4 years, and their 3rd new store to open in the past 12 months.

Boojum addict t-shirts have become a highly coveted item belonging only to the most loyal of customers and Boojum Cork have commissioned special edition t-shirts especially for the Cork customers designed (and modelled!! See below) by our very own Paul Wade in our Fuzion design department.

Boojum t-shirt modelled by Paul Wade, Fuzion Design

Since they were revealed we have been inundated with calls from people looking to get their hands on one.

The t-shirts will be available exclusively from Boojum Cork so keep an eye on the Boojum Cork Facebook and Twitter accounts where they may just give away a t-short or two!

The new store, which will be located on 7 Winthrop Street, is approximately 2700 sq ft over 2 floors, seating 50 people.

Will one of these be you?!!

Edel Cox - FuzionEdel Cox is a Senior PR Account Manager with Fuzion

Fuzion Communications are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

Two heads are better than one!

February 1, 2017

A few years ago I worked in a company where I was the only designer.

This was nice in a few ways – I had creative control over everything and there is a lot of satisfaction to be had from fixing a problem by yourself. But on your own you can only take things so far – there is always someone who will think of something you won’t, know something you don’t and see things from a different perspective.

This is something that Fuzion does incredibly well. Whether it is design or PR – everyone attends a brainstorm.

Every idea passes through many minds, gets questioned, gets analysed, gets pushed. For an idea to be truly great, it needs to travel different avenues. Even if the idea comes back to where it started, it needs to make the journey. I genuinely believe some of the ideas the team have come up with could not have been created by a single person, but needed a group to help them develop and grow.

I am a big fan of brainstorming. Check out some ideas I use whether in a group or on my own:

Fuzion Brainstorming Inforgraphic

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

“Life is either a daring adventure or nothing”

August 9, 2016

Make it count - Nike

When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.  

Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”

Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.

However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.

Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.

For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?

Even so, following the video I could not shake the pestering notion of the campaign.

With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.  

Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.

What are you doing?

#MakeItCount

Isabel 

Isabel Oliver is a PR intern in the Fuzion PR Dublin office

Without some “wow” it just won’t work!

July 12, 2016

Products with nothing specialI arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing.

There was a display on the wall with Certificates of Incorporation and some certs confirming a legal change from one company name to another.

I was politely ushered into a room and three people joined the meeting.

The new product was produced and placed centre stage on the board room table. The bland, quite generic packaging was the first thing I noticed.

Where was the product made, what’s special about it, what has the journey been, what is the wow, what is the  “story“?

I probed, I dug deep and I asked this crew why they developed this product, why it was in front of me on the table and why they brought it to market?

I was hoping to discover a unique (I hate that word) insight, I was hoping to hear some personal story, I wanted something that would help us to bring this “thing” to life in a genuine and authentic way that would connect with their target audience.

What I got was very profound – “it’s just a product that we think we can make money from

This won’t work…

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Look ..it’s a Panda!

September 16, 2015

Panda 1

My daily commute is such an entertaining part of my day.

From 7.15am to 8.30am my feet barely touch the ground except for my walk from the train platform to the 145 bus. If you are a commuter you will probably agree that there are many different types of commuters; those that sleep the whole train journey (I envy these people, once I’m awake that’s it till about 10pm), those that talk the WHOLE train journey or read or like me, those that do their make-up (Yes, I’m one of them judge away please!)

So why is my commute so entertaining and what could I possibly learn from my daily commute?

It is so entertaining because of the fact that I love to people watch. As part of this activity I also like to give people their own back story. These stories are usually about as far fetched as a ‘panda riding a bicycle across O’Connell Bridge on a Tuesday‘!

But nonetheless it keeps the creative juices flowing and in public relations it is very important to have your creative cap on. Clients want to be on trend, involved in the next guerrilla (or panda bear!)movement and in general to be seen. If you can create enough awareness for your clients, and they are aware of this, then you’re doing something right!

Another entertaining part of my commute is the fact that I now realise that our lives are like a TV show.

The Truman Show

I sometimes wonder – were we the ones being watched as we watched Jim Carrey in The Truman Show? There are so many different characters and you see the majority of these people every day, some of whom you speak to and some you don’t.

Is there no ‘comms’ in commute?!

We spend the whole commute hardly engaging with one another. But why? Honestly, I have no idea! Especially considering that communication is one of the factors that helps the world work – in business, education, politics etc. Without communication there can be no instruction or direction and this is part of what we crave in our daily lives.

In Public Relations, it is vital to have a relationship with communication and this is what makes the difference when dealing with clients, media and corporates, going the extra mile to building those relationships.

I guess what I’m trying to say is to look up, take notice and realise that in your everyday life there are lessons to be learned, that can be used in your work life. These lessons can benefit you and show that you’re not afraid to go that extra mile for your clients. Let these differences be what separate’s you from the rest!

One last point, I have just realised that in this blog I have given away enough information to run the danger of attracting a daily commuter stalker!

But I will warn you that my father has a very particular set of skills. Skills that he has acquired over a very long career. Skills that make him a nightmare for people like you Mr Stalker. If you take me, that will be the end of it. He will not look for me, he will not pursue you.

But if you don’t, he might just look for you, he will find you and he will pay you to take me.

Thanks dad ..

Arlene Foy, Fuzion PR, Marketing Graphic Design, DublinArlene

Arlene Foy is a PR Executive with Fuzion in our Dublin offices.

Artisan and things I can believe in

August 17, 2015

Artisan cheeses

Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distributed beer and soft drinks to pubs, off licences and shops in Cork and Kerry.

We took great pride in our own soft drinks, which to this day are still fondly remembered by people in Cork. Our Deasy’s Orange and Red lemonade were big favourites. Well before my time they even manufactured their own beers and there was one called Wrestler (pronounced ‘rastler’), which people used mention to me.

For years we had been accepting falling volumes in our own soft drinks sales as there was a well accepted principle that it was all about ‘big brands‘ and that these would eventually wipe out all the other smaller brands. The belief was that there was nearly no point in trying with your own products.

As a former accountant for the company I could see the big margins and profitability that these products contributed compared to the products we bought in from other suppliers and I couldn’t see the logic in just letting them drift so we took a different approach.

Guinness - Pension Dispute

We felt that the branding had gone stale and did not reflect the quality of the products so we rebranded including an upgrade of all the packaging. We investigated in an advertising campaign and we also introduced an incentive programme for the customers.

Immediately the results started to shine through with increased volumes but there was also a renewed energy with the sales team who took great pride in their own products and were motivated by us investing in them. The sales pitch to the trade was relatively easy – they were manufactured locally using the best of ingredients and the quality was superb. However many still preferred the big well known brands such as Club Orange and Schweppes.

In a way we were selling ‘artisan‘ products at the time except we didn’t have this label for them and in any case it would not have been the selling point that it is today.

Sadly Deasy’s was merged into another larger Guinness subsidiary a few years later and the manufacturing plant was shut down and these much loved brands were allowed to disappear without a trace.

Phil Cullen Mountain Man Brewing

The Artisan Era

Now we are all about ‘artisan‘ products.

Artisan is defined as “a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods“.

These now trendy products are unique, special, something made with loving care and most importantly they are something that we can believe in. We believe that these products are superior in quality and in some ways we can even accept little imperfections as they can confirm the somewhat ‘homemade‘ attributes that prove we are not consuming products that are mass produced. Retailers who are sharp make themselves unique and believable by stocking ‘artisan’ products, which adds to their overall offering.

Artisan is so much in vogue (and selling!) now that even large companies are trying to make us believe that their products are also artisan – check out the recent Guinness adverts for example.

Guinness advert

I strongly believe that one of the reasons for the popularity of artisan products is that when the recession kicked in there was a huge rejection of the ‘excess‘ that was so prevalent during the Celtic Tiger.

We desperately wanted to get back to things that were real and authentic; this included our food, our drinks, our restaurants, pubs and even our service providers no matter who they are. We had lost faith in so many things that we needed to be able to believe once again.

No matter what you do, try to give your customers an artisan service

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Wake up and smell the hops!

August 13, 2015

digital hub

I was enjoying my ‘Dublin Bike’ as I cycled through Dublin city on the way to a new client meeting in The Digital Hub. I did something I had not done for a while.. I stopped for 5 minutes in Merrion Square and looked up!

I was so busy in my head thinking about the clever rebrand we had completed for our client and planning the meeting, that I was totally unaware of my surroundings.  We are all so busy being busy, on our computers, phones and mobiles and working towards deadlines and keeping all our fantastic clients happy, that we forget to stop,  look and think.

I noticed the wonderful buildings and carefully crafted roofs and pillars that I had never seen before and thought about the rich emotional Irish history and all the folk that walked on those streets before us. My colleague Greg used to work at the Guinness Brewery at St.James Gate and at offices right on the same site as the Digital Hub, not knowing that Fuzion was coming down the line.

As I walked into the meeting I made a promise to myself that I would become more aware – aware of my team and their experiences and how we can share and work together for our clients. All the meetings, brainstorms and Google hangouts have added to the rich tapestry of experience that our team has. We all have a fusion of feelings, experiences, interests and personality types to bring to the table for our clients and this makes for a really creative dynamic where literally anything can happen and great ideas can come from any brainstorm.

This new level of awareness made me listen even more at the meeting and learn from our clients, who are being really bold and brave about their new branding.

The meeting went well, and Greg gave me a lift back to the office, nah it was in his car, enough bike riding for one day!

That was a really happy ‘aware’ day  

#WinHappy
Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland


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