Archive for the ‘Creativity’ Category

Resilience in the face of adversity

April 7, 2020

Push Up Challenge, Mercy Hospital Foundation

Undoubtedly, the last few weeks have been the strangest I have ever experienced and it almost feels like a blur thinking back to when it all started.

Little did I know when I first heard about Coronavirus how the situation would escalate so quickly into a global pandemic.

It has been tough to watch so I can’t imagine how it must feel for the many businesses that have had to close their doors. It’s a stressful time in general for people, especially those with the additional worry of their business. Almost overnight, their sales have reduced significantly or for many, they have had to shut up shop completely, not knowing when they will reopen.

It’s very tough for charities as well, with many needing more funds now than they ever did to cope with the pandemic, yet their fundraising events and bucket collections which they rely so heavily on, can’t go ahead at the moment.

Amongst this adversity, a light has been shone on the positivity and strength from the people and businesses of Ireland which must be commended.

Whether it has been from looking out for neighbours, friends and colleagues to supporting charity initiatives and local businesses, there is so much good will.

Businesses that have had to close their doors are still willing to donate goods and services to those who need them most, especially for charity and to support our frontline workers.

There are so many great charity initiatives taking place right now that were established by individuals who just want to help. An example is The Push-Up Challenge, created by Emmy Coffey Nguyen to raise vital funds for the Mercy University Hospital and Mater Foundation during this difficult time.

As we wade through this difficult period, it’s important we keep positive, supporting one another as we get closer each day to better times.

Click here for a link to the ‘Push Up Challenge’

Saidhbh Sweeney - Fuzion CommunicationsSaidhbh

Saidhbh Sweeney is a PR Account Manager with Fuzion Communications: PR, Marketing, Graphic Design and Digital Marketing from offices in Dublin and Cork Design

Working from home: Coffee, skipping and a cat called Gizmo!

April 2, 2020

Heading into the end of Week Three of our #WFH and there has been a LOT of people offering top tips on “how to work form home successfully” as blog posts, infographics, downloadable white papers, illustrated series of Insta Stories and so on.

And the most successful thing that I have done to date is not read any of them!!

But I have learnt a few things about myself, which are based on nothing more than my own thoughts (and one or two are based on anecdotal observations by members of my family).

I drink way more coffee at work than I do at home, and I have access to 7 different electrical, mechanical and gravitational methods of making coffee at home, as opposed to the massive tub of half caffeinated dust/half pure crack cocaine that sits in the cupboard in work.

I have three different types of coffee beans from three different roasteries, AND I have an in-house trained barista on a COVID-19 based sabbatical on call in the front room. And with all of these amazing elements at my disposal, I have reduced my coffee intake from 5 cups a day to one, perhaps two.

I don’t know why… It’s just an observation. (I also have a large jar of Blue Maxwell House that is out of date since 2018 for emergencies!!)

Some of you may know that I am a cyclist, a commuter cyclist, I do approximately 9.7km a day, five days a week, in the sun, in the dark, in the rain, in the snow, and hot diggity, I miss it.

As dangerous as the roads are ordinarily – and they are dangerous, there isn’t a day that someone decides that either their journey is more important than my life, that the phone call is *that* important (Do drivers not know about Siri etc?), anecdotally, within the cycling community, drivers are currently being less rational, and more irresponsible at a time when really and truly they have ample room on the road to be more observant, more careful and slower – for the first time in a long long time, I am hesitant to head out (within the 2km radius, obvs.)

..So I’ve started skipping.

9am is a solid. 5:30 is a fluid.

I have saved approx €15 in the three weeks that I’ve been working at home by not buying lunch (I get one lunch a week from the Sandwich Stall in the English Market. Go there, thank me afterwards. And you will), but I spent €9 on ice creams in one go on a post-work walk (within the 2km radius, obvs.) the other day with some of my kids.

So I reckon that in the long run it will cost me more to be at home. Are ice creams tax deductible?

We have two cats. One is Lou. That’s an abbreviated name, which is short for Lucifer.

The other is Gizmo, who has a bionic leg from an accident involving a fence and, well, her leg. And she has become my Study Buddy. She sits up on the chair behind me, purring like a bloody Honda Goldwing.

Don’t tell anyone, but I enjoy her company!!

Finally, a note on the IOT.

I have a Sonos Speaker system. They are fantastic speakers. Loud, bassy, clear and bright. but when you are listening to Drum and Bass and you get a phone call, it’s a juggling act that Fosters Circus would be proud of, for me to take the call, find the app that controls the speakers, greet the person on the phone, scramble to open the volume control on the app, turn the volume down, NOT up, and carry on like the true, professional that I am.

So… how’s working from home going for you?

Jonathan

Jonathan Leahy Maharaj is the Creative Director of Fuzion Communications who are a full service agency with offices in Dublin and Cork, offering Marketing, PR, Graphic Design and Digital Marketing Services

 

Top tips for Remote working – for leaders and their teams 

March 26, 2020

Working from home

If you are fortunate enough to be able to work from home during this time, we wanted to share with you a few top tips to be as productive as you can be and also bust a few myths about working from home too. 

In a lot of companies the idea of remote working can seem daunting and a lot of people are very skeptical of it. “How do you know people aren’t slacking off?” is a common question people ask when the topic of working from home comes up. But effective remote working starts at the top with the leaders. 

There is a perception that if you can’t see your team working, then they are slacking off but any worker regardless of where they are working from can slack off if there isn’t proper communication in place. If someone understands clearly what work they are responsible for and works accordingly, they should be able to get the job done no matter where they are located. 

So the first tip is of course Communication! 

Communication is key. 

Offline working – A lot of remote workers might feel they need to constantly be online and show they are working at all times but if you need to delve in to a big task – communicate this and let your team know you might be offline working on a project for a few hours, add it to your calendar or your chat status. 

Speak in person – Hold a catch up call with your team and keep in touch, it’s not as easy to have a quick chat with your co-worker when you’re working from home but it doesn’t mean you shouldn’t. Check in with your teammates and see how they’re getting on – just make sure to brush your hair before the video call! 

Chat tools – Use chat tools like Google Hangouts, and Zoom. These tools can really make working from home and communicating with your team a lot easier. 

Track your workday as you normally would – set tasks and take breaks.

Task planning – It’s really easy to get distracted when working from home, so assign yourself a few big tasks you need to get done that day and try your best to get the worst one out of the way first.

Take your breaks – Working alone at home can be hard so take a coffee break/lunch break as you normally would – walk away from your work station/go to a different room and take a break, pet your dog, talk to you mom, call a friend, go for a walk or maybe even do a quick stretch but be sure to assign yourself a time to come back to your desk at, as it’s very easy at home to take too many breaks and get distracted so keeping yourself accountable will do wonders for your productivity. 

Remote working

Get dressed and set up a workstation away from your bedroom if you can. 

Sitting in your PJ’s all day will not help your productivity…as tempting as it is! 

Fuzion Cuppa

Create a remote team culture

Your company culture doesn’t have to take a hit during this time. Implement a fun way to stay in touch with your co-workers. For instance here at Fuzion we have our Fuzion Cuppa everyday at 11am where we make a cup of tea/coffee and catch up with our colleague and see how everyone is. This is a fun way to let everyone know it’s business as usual and we’re all still staying connected with each other. 

Exercise 

If your day looks something like bed to chair to couch to bed then make sure you get outside and get some fresh air and some steps in. It’s not only important for you to get some exercise, but it’s also important for your mental health to get out of the house at least once a day. 

Have a dance party at home(sure nobody is watching anyway!!)

Know when to log off 

This can be one of the most challenging aspects for remote work, as the world is becoming increasingly connected but it is important to develop a habit of setting a time when you officially “log off” for the night. 

And last but not least: 

Embrace the perks of working from home. 

This is a tough time for us all, but if you are able to work from home enjoy the positive side of it. No morning commute, endless cuddles with your pets, nice views, midday dance parties, the memes, the tiktok’s, more time spent with our loved ones – the list is endless!

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

Just call me Sarah!

March 23, 2020

Sarah Connor

I love a good apocalyptic film – correction – I even like the bad ones!!

I hate the gory bits, where instead of the Covid-19 virus, it’s flesh eating zombies coming to harm us, or a Robot from the next Century, but what I do love is seeing how ordinary people, like you and I, cope with whatever is thrown at them.

Worldwide pandemic, mass unemployment, billions self isolating, panic buying, some healthcare services in doomsday scenarios.

We are all in that “movie” now – so how are we coping?

Can we be the superhero, the Rick Grimes (Walking Dead) or the Sarah Connor (Terminator) for our business? 

Here is how I am becoming my own Superhero:-

  • Checking in with my really great team to keep them together and motivated while working remotely. It’s lonely working on your own so we have found some fun ways to stay connected. Check out our Twitter feed @FuzionComms to see for yourself,
  • Make decisions not based on emotions but on what’s good in the long run for the business, the team and the clients
  • Take solid (fighting) advice from people I trust, both colleagues and other business leaders
  • Constantly check in with my clients – I want to be there to fight in their corner – so we walk towards the dawn together when the nightmare/film is over
  • Look for Opportunities for Fuzion and for our clients – it’s a great time for taking a fresh look at business, how we do business and how we tell our story
  • Check in on my friends and family – let them know I love them and I’m there for them – even if I can’t hug them in person
  • Stay healthy, happy and safe – so I can be strong and fit for whatever curve-ball the “script” throws at me

If you are a business owner, feeling on your own with things, you need to put on your gloves and come out fighting and be your own Superhero. 

If you need help, call me, I’ll be in your corner 🙂

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

An Innocent Rebrand?

March 18, 2020

Innocent’s social media team is back at it again, with their genius PR stunts.

After their ‘Pancake Tuesday‘ craze encouraging the public to use their lemon and lime sparkling drink rather than lemon on their pancakes, Innocent have hit us with a branding stunt. In terms of social media engagement and key messaging innocent hits the nail on the head with this stunt.

Innocent rebranding

Posting on their social media platforms, the juice brand announced new shiny labels for their smoothies, claiming the drinks are now boosted with even more vitamins than before. What looked like packaging created from WordArt, followers were left rather confused about their new, unoriginal designs.

As the online community often does, individuals quickly became critical of the new packaging, pointing out obvious errors.

Between the misuse of upper and lower case letters and simple spelling mistakes, not to mention the use of the comic sans font, the new labels were a complete disaster.

However, Innocent used the increased engagement to their advantage. Responding to one commenter ‘We wanted a fun font with a lot of energy. It might not be for everyone, but we think it really packs a punch, like the extra vitamins in our drinks.’ They were promoting their key messaging in their replies.

As more opinions flowed in, Innocent continued to announce more rebrands and new labels, exaggerating the comments they had received. When one individual said there weren’t enough pictures on the labels, Innocent came back with packaging with only pictures. Several joked that there wasn’t enough comic sans so Innocent went full throttle with the font and so on.

Innocent rebranding

Innocent re-branded a total of 12 times within 24 hours, with each rebrand as ridiculous as the next. 

While Innocent’s designs continued to receive a bashing, followers were delighted their opinions were being considered. The social media team continued to respond to their audience and made fun of the rebrand in the process mentioning over and over that their smoothies contained more vitamins, again reiterating their key messaging.

The stunt was completely genius! 

Some LinkedIn followers also copped on to their clever strategy “Looking at their Twitter, the Innocent team are responding to the hate with even more terrible designs, generating even more engagement. They know people love a moan and are quick to share their dislike so well played, as always innocent drinks! Great way to showcase the brand and flavours and get people talking!

Both rebranding and PR stunts can be risky business and are often open to backlash however, Innocent executed this stunt perfectly using the wit and satire, they are typically known for as well as running a clever experiment that showed them how people felt about their brand!

Niamh 

Niamh Lawlor is an Account Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

Have you lost your MoJo?

February 12, 2020

Mojo Traiing Fuzion Communications

There is no doubt that the web is one of the most accessible ways for brands to tell their story.

The internet has made business promotion more accessible price-wise because of social media and the brand’s “shop window”, their website.

And if you know how to do it well, using the internet to get the word out there about your brand story can pay serious dividends.That’s why we here at Fuzion concentrate so much of our effort on internet-based story-telling. And today, we’re going to give you some pro tips on one aspect of how to get the most out of the internet for your brand.

Content Creation is everything, as great content is the way to grab someone’s attention, to get them to stop scrolling and to pay attention to your message…for just a moment at least, and hopefully remember you because you gave them something to smile about or to think about.

There’s a reason why content is the new buzzword for all things digital, including social media and websites. Content is King (or Queen!), and good content can tell your brand’s story in a natural and effective way. But content creation can be complicated and expensive, right?

It doesn’t have to be… (phew!)

You can create really good and engaging content for your social media channels, website and other channels using something that you have to hand right now: your mobile phone.

MoJo or Mobile Journalism, also known as mobile content creation, is an excellent way to create content that looks professional but also creates quick, easy and affordable content for you to tell your brand story.

RTÉ’s Phillp Bromwell is one of the biggest advocates for mobile content creation– check out this fantastic video he created using an iPhone.

So how do you create high-quality, attention grabbing content using your phone? 

Here are former journalist, MoJo advocate, lecturer and Fuzion Account Director, Ciara Jordan’s top tips for creating content with your phone:

Mojo Traiing Fuzion CommunicationsDon’t be afraid

People just like you are creating amazing content every single day using just their phone. If they can do it, so can you, so don’t be afraid to grab your phone and start experimenting with mobile content creation.

Mojo Traiing Fuzion CommunicationsClean your lens

Phones are always put in pockets and a dirty lens can ruin a photo or video – clean it before you start!

Mojo Traiing Fuzion CommunicationsUse the magic square

All modern mobile phones- both Android and iPhone have the ability to put grid lines (check your photo settings) on the photo screen. This will let you take pictures like a professional. Always have your subject in the “magic square”  or the middle square – this will make your photos engaging and balanced

Shoot horizontal video

Hold your phone horizontal if you are creating video – it is very difficult to edit video content created vertically – except if it is a post for Instagram.

Mojo Traiing Fuzion CommunicationsKeep your phone in airplane mode

Disturbing an interview or footage to take a call can really destroy the mood and that can be hard to recreate.

Walk, don’t zoom!

Zooming with your phone will pixelate the image and won’t be high enough quality. So, it is best to move closer to the subject rather than zooming towards them

Creating content on your phone is very rewarding and easy. Before long, you’ll be on your way to creating great content that engages your audience in ways that would have been unimaginable just a few years ago.

Good luck!

If you would like to find out more on mobile content creation or to find out about Fuzion’s Mojo training workshop, from our offices in Dublin and Cork: contact Ciara Jordan or visit our website www.fuzion.ie

Why Video is essential in your 2020 Communication strategy

January 18, 2020

Mojo - Mobile journalism Fuzion Communications

Videos have saturated online content and all of our social media channels in recent years so it’s no revelation that the use of video as a content marketing tool has been top of the list in business strategies and I believe 2020 will be no different.

The use of video is incredibly powerful and effective as a communication strategy and it’s never been easier with Mobile Journalism (mojo). Mojo means you can simply record and edit videos straight from your mobile device.

If you haven’t already, here are three reasons why you should consider video content as a valuable marketing tool in your organisation.

 1. Increased engagement

With the introduction of IGTV on Instagram, Watchlist on Facebook and the emergence of Tik Tok, video content has never been so popular.

Nowadays, the quickest and best way to reach an online audience is through video content. In 2017 Hubspot.com carried out research in which they asked what content would consumers rather see from businesses, a whopping 54% of 3,010 consumers said videos. (Content Trends: Preferences Emerge Along Generational Fault Lines).

Give the people what they want!!

People are going to engage with your business if you’re posting popular and quality content.

It’s also been proven that infographics and visuals get processed quicker by the brain than text so why not give your audience the necessary information they need faster? 

Mojo training Fuzion Communications

2. Business Personality

Not only is video a great way to inform your audience about who you are and what your business is about, it’s also a great way to give your audience a feel of the unique personality of your businesses.

Depending on the content, videos can set the tone of your business and provide an insight, which may give the audience that likeability factor that motivates them to invest in your product or service.

SEO Dublin, Cork, Ireland

3. Search Engine Optimisation

If there’s one reason to add video to your communication strategy this would be it: Search Engine Optimisation.

(SEO) is the foundation of your business’s online presence (if you can’t be found you are not in the game!) and with a saturated online market it’s necessary to help drive people to your website.

Google’s algorithm prioritizes web pages that have content other than text, so put simply, search engines will increase your page ranking if you have rich content like videos. This will optimise your visibility to consumers who are searching and therefore boost the traffic to you website. 

Here at Fuzion, we’re experts in mobile journalism and offer specific ‘mojo‘ training to those who are interested in creating great videos themselves. 

Action ….. as they say in the movies!

Niamh 

Niamh Lawlor is an Account Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

 

How Innocent was the ‘Conker’ publicity stunt?

November 11, 2019

Innocent Conkers

The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wrong can save the reputation of the brand.

Running a very satirical social media narrative, Innocent have a habit of coming up with some “fake news” or stunt products such as ‘100% bits orange juice’ and ‘Marmite Smoothies’, however their autumn themed drink didn’t have the same success.

Innocent came up with the idea to poke fun at dairy free products by creating ‘Conker Milk’. They quickly received backlash as horse chestnuts are poisonous and could seriously harm those who consume them. Although they disclaimed they used edible chestnuts rather than horse chestnuts, people still didn’t really get the stunt.

They responded quickly announcing on Twitter their intentions for a clever advertisement and how it didn’t go to plan, tweeting ‘‘Hello everyone. Yesterday we made a mistake. Now we’re trying to put things right. Long story short: PLEASE DO NOT EAT OR MILK CONKERS

People forgave the brand rather quickly, responding lightly to their blunder, asking whether they should take the conkers out of the oven or if they should use acorns instead.

Innocent turned it into a campaign, urging people not to consume Conkers!

‘CONKERS. Don’t eat or milk them. In fact, avoid them at all costs, creating videos on how Conker Milk isn’t real and posting a fake campaign poster by the ‘Conkervatives’.

They made their message very clear. Innocent’s witty responses to their mistake and reiteration to not eat conkers, resulted in greater publicity than they previously imagined. This gave the brand the opportunity to shed light onto their very real and edible nut-based milk products.

Publicity stunts can be great to get people talking, to draw attention and create news but when they go wrong it’s crucial to handle it effectively. The results of a publicity stunt can be unpredictable so it’s important to take calculated risks every step of the way.

At Fuzion we love to push boundaries and be brave, and have done some stunts to create awareness of taboo subjects such as this Maxi Zoo stunt from their #ScoopThePoop campaign. However we always do a risk assessment (promise!!) before a stunt and we plan for the unexpected.

Innocent’s transparency and ability to make light of a situation, overshadowed their lack of thought and research behind the faux product. While their slip could have been detrimental, the bursting personality of their social media team saved the brands blushes and reputation.

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

 

Michael de Adder and “The Bigger Picture”

July 1, 2019

Micheal de Adder cartoon with Donald Trump

This weekend the prolific political cartoonist and author Michael de Adder was for all intents and purposes, fired from all newspapers in his home province of New Brunswick, Canada for creating a cartoon critical of America’s 45th President.

This contentious piece has since gone supernova, his third one-panel cartoon on the same subject to go viral in a week.

From Micheal de Adder via Twitter:

The highs and lows of cartooning. Today I was just let go from all newspapers in New Brunswick.

Michael says that while he wasn’t technically employed by the papers he was however “let go” from the contract he held with Brunswick News Inc., and thus the three newspapers in his home province.

All three of these are owned by the same company, Brunswick News Inc.’s parent company, J.D. Irving Ltd. – a huge oil and forestry company with trade ties to the US, wary of drawing the ire of its 45th President Donald Trump.

Trump is a man who punishes those in the press he deems to have taken pot shots at him by effectively encouraging his followers to take a literal pot-shot back. It’s so common a reaction of Trump’s that de Adder recently published a cartoon on the subject.

Cartoons from the past two weeks. #Trump

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These were de Adder’s first two cartoons that went viral of Trump, a character so cartoonish in himself that it’s hard not to lampoon him.

Mr deAdder is well aware of where his termination of contract came from…

The Premier of New Brunswick Blaine Higgs is a former Irving Oil executive, and any cartoon I drew that was slightly critical of him [Trump] was systematically axed. You want to know why I was let go? I wanted to do my job as an editorial cartoonist, and they wanted me to do their job.
– Via @deAdder on Twitter

As insightful as those first two cartoons were, it appears that it was this powerful piece that caused de Adder’s employers to finally terminate his contract with immediate effect.

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The cartoon depicts Trump having disembarked his golf cart at the edge of the water, looking down at the bodies of Óscar Alberto Martínez Ramírez and his 23-month-old daughter, Angie Valeria, who tragically drowned while trying to cross from Mexico into Texas last week (God love him and his daughter).

Their sad fate was captured in photographs which has further fuelled the fire of debate on immigration in the U.S.

This photo is perfectly evoked in de Adder’s powerful cartoon. Standing over them with an enigmatic smile, Trump’s apathy to human value and dull mimicry of social propriety is captured in his “Do you mind if I play through?”.

Taken together, this is an incredibly powerful and emotive piece, which was clearly too much for the oil company owners of the New Brunswick Times.

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One can only assume that the oil company must have a financial interest in silencing any dissent against the most divisive character in the U.S.. This is dangerous, but not a precedent. Silencing and demonising the press is a familiar tactic from the late 1930s and early 1940s here in Europe. It certainly makes a case for significant oversight on media ownership.

With our own derisive characters clamouring even now for attention from the far right, it’s hard nowadays not to be familiar with their cry for protection of free speech – unless it’s something they disagree with.

It is hard to imagine why an oil company should be allowed such control over the press. It is even harder to imagine how they thought that cancelling Michael de Adder’s contract would silence dissent against the “bigger picture”.

Cartoonists capture our imagination by articulating often in only one frame what so many of us are thinking.

They can remind us, warn us, amuse us and educate us. They are often at the front lines of change and dissent and can pay dearly for it, as we saw in the case of France’s Charlie Hebdo and the ensuing Je Suis Charlie movement in 2015 where 12 people were killed by gunmen at the offices of Charlie Hebdo in Paris.

Michael de Adder, has filled out his side of the story on his Twitter account (@deAdder).

He has detailed his account of the situation and is thankful for 17 years of his 20 year career honing his craft locally. He has stated that while he will miss working with his local papers he still freelances for some amazing newspapers and already had a book due locally in September.

At Fuzion Communications we wish him the best and every success and look forward to enjoying his work for many years to come.

#RESIST

Mark Kenny, Graphic Designer, Fuzion CommunicationsMark Kenny

Mark Kenny is part of the Graphic Design Department in Fuzion Communications, who have offices in Dublin and Cork, Ireland

 

Fuzion Design and The Importance of a Great Soundtrack

June 14, 2019

Fuzion Communications, Graphic Design, Cork, Dublin, Ireland

A classic tune may be something most of us can agree on but as much as we have in common, we all have different tastes and different ways of selecting our music.

I spent years building up an extensive music library and had a well-honed recommendation algorithm through Apple, to feed me exactly the tunes I like. I had always had an aversion to radio – partly the advertising, partly an avoidance of what was “popular”.

So, when I heard I was going to be part of the Fuzion Graphic Design team I only had one worry. This wasn’t to do with any aspect of the role, as I was over the moon with that, it was because I knew the Fuzion design department work was accompanied by the dubious melody of a radio.

I couldn’t imagine how anyone could have that racket on and get any work done, because in my book good music leads to great focus as every designer knows, so the opposite must also be true!

I needn’t have worried!!

Very shortly into my first week, I discovered the advantages of a carefully curated up-to-date playlist.

BBC 6 Music is the channel of choice, the chatter is smart, the music is excellent and the ads non-existent.

Within weeks my own library, which was stagnating around 1998, was refreshed with The Knife, Pigs (x7), Oh Sees, Mattiel, The Comet is Coming and the slightly “pretendy” but brilliantly loud Dublin band, Fontaines DC (Coley knows all the words!!).

All of this new music led to some greatly refreshed recommendations too.

It pays to have an open mind and to remember that a recommendation algorithm is only as good as the information you feed it. Read Hannah Fry’s excellent Hello World for more on that.

Sure, we still go on archaeological digs through Greg’s spare circa-2004 iPod from time to time, but when we strike gold there, it takes hours off the day. A good soundtrack allows us to focus on moving from job to job, designing everything from visual identities to web sites, from large social media campaigns to exhibition materials.

With a good soundtrack we can improve our productivity, better our mood and measure our day on the off-beat, to really #WinHappy.

..I get extra brownie points for typing that!!

Mark

Mark Kenny is part of the Graphic Design Department in Fuzion Communications, who have offices in Dublin and Cork, Ireland


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