Social Media Updates and Trends

March 22, 2021 by

It’s been a busy year for social media platforms so far!

From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting banned from every social media platform – remember that? It feels like forever ago!.

Social media is still as prevalent as ever and necessary for businesses to help build their online presence and we can help keep you focused and up to date!

We offer training to help create focused social media strategies and plans and then specific, bespoke training on the relevant social media platforms for individuals or teams to execute that strategy.

(Click here to learn more)

Facebook just can’t help getting into hot water these days… Their most recent foray into angering everyone has been to ban Australian news publishers from the platform after a disagreement with the government there about some new commercial and payment rules they were introducing.

They have finally come to an agreement or compromise depending on how you’d like to look at it with the Australian government including 4 amendments to their new Media Buying Code which should give Facebook more time to negotiate with the separate media publishers in Australia. It’ll be interesting to see how this progresses and affects worldwide news publishers – one to keep an eye on!

Remember the panic in January when WhatsApp announced they would be changing their terms of service and everyone started downloading Telegram and Signal? They’re currently launching their second attempt to update their terms and conditions but this time making everything much clearer to avoid any backlash. This change in no way affects personal accounts, it is only meant to make business to consumer conversations easier and they’ll be adding the below banners in the app to ensure their customers of this.

Instagram are continuing to try and make Reels popular within the app. Their newest move is to limit the reach of people repurposing their TikTok content to encourage creators to use the Reels software to create their content. However the TikTok sharers have figured out ways around this by removing the watermark… It’ll be interesting to see how this progresses. I personally find that the content on Reels is about two weeks behind a popular TikTok trend, so if Instagram can use this new content creation effort to force users to create original content, it might start making the platform more engaging!

In other Instagram news, they have just announced that they’ll be expanding the amount of people who can participate in a “live” stream calling it “live rooms”. Now the person hosting can add up to the three more guests to contribute to the stream, which could be very useful for businesses looking to engage with their followers and their online community. An idea could be to host a “live” with three other accounts that could give valuable insights to your followers and through this your Instagram account can build itself as a leading voice within your community.

For more information click here

Are you sick of every platform jumping on the “Stories” bandwagon?

Well, it looks like they’re here to stay so get used to seeing Fleets, LinkedIn Stories and soon Story Pins will be coming to Pinterest!

Do you use Tweetdeck to monitor Twitter and schedule your Tweets? There’s a rumour that they’re looking into charging for this very useful tool so just keep an eye on our social media for an update on this because it’s the one tool I can’t do without!

To stay informed of any social media updates, keep an eye on our @FuzionComms and @AlmaBrosnan Twitter accounts, as we’ll be sharing any new information. You might also tune into our latest Win Happy social media episode with me, Ciara Jordan, our Head of Communications and Greg Canty (the vocal one, who you all know!) where we discuss these trends and censorship online.

Until next time..

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Why is having a sense of purpose so important?

March 15, 2021 by
Joe Caslin - IACP Mural

Why is having a sense of purpose so important?

What is ‘purpose’ and why is having one so important? Purpose can be described as the reason for which something exists or is done, made, or used.

To me, I don’t think anyone has a set purpose for their whole life, I think it changes throughout our lifetime, naturally changing as our life ebbs and flows. I see purpose as both striving to achieve a goal and a specific outcome but also enjoying the journey while you’re on it, working towards something but enjoying what you hope you will someday achieve.

Working on your ambitions and personal goals while also potentially changing the lives of other people, is one of the reasons I enjoy what I do. Feeling like the work you do has a purpose and a meaning is one of life’s greatest joys.

I’m a strong believer in manifesting what you want in life, and last year, when I began my journey with Fuzion I wrote down a goal of mine; to work with a mental health organisation. Being a big advocate for mental health myself, I wanted to feel as though I was doing some good and helping others as much as I could in my day-to-day life; any little part I could play.

Joe Caslin - IACP Mural

When we got to pitch to work with the IACP I knew it was an account I had to work on.

Working alongside them last year and launching their national ‘Look After Yourself‘ campaign was one of the highlights of my year. From team brainstorms to reaching out to strangers, with notes in their door to see if we could put a mural on the side of their house (we’ll do anything to get the job done, us PR folk!) to reaching out to Joe Caslin and seeing his vision of the campaign come to life in a mural on Montague Lane in Dublin was an exceptional moment for me and no doubt my Fuzion colleagues too.

This campaign sought to shine a light on men’s mental health, to break the stigma surrounding toxic masculinity and to encourage young men to see therapy as something they shouldn’t be ashamed of doing, and instead encourage each other to seek help if they need it.

There is no shame in asking for help, and although there is still a lot of work left to be done to break the stigma of therapy, we do hope this campaign started a conversation and even encouraged one person to seek help.

Not only did this campaign, I hope, help others but it also helped me achieve my sense of purpose. I would consider working on this campaign not only a highlight for me but the most noteworthy moment in my career thus far and I plan to be talking about it for years to come!

Michelle Harrison , Fuzion Communications

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

Choose to Challenge – International Women’s Day

March 8, 2021 by

International Women's Day - Choose to Challenge

On international Women’s Day 2021, there is a particular theme that was calling women to action with a very proactive ask, “Choose to Challenge” which came with an explanation:

A challenged world is an alert world and from challenge comes change – So let’s all choose to challenge!

With this “call to action” there were some other specific asks of women as outlined further in the IWD website:

How will you help forge a gender equal world?

  • Celebrate women’s achievement.
  • Raise awareness against bias
  • Take action for equality.

Within Fuzion we encourage a challenging environment for all of the team, which is part of our core values, Bravery.

In every job description that we write, you will see it written and to us it is an important attribute, every bit as important as the basic skill sets required for each role.

We challenge each other, our opinions, our views and our ideas and we will challenge our clients to think differently and not to be afraid to disagree when we believe something is going in a wrong direction – you get that with us!

So, with all of that in mind I asked the team to record an episode of the Win Happy podcast to mark this years International Women’s Day, to discuss the theme and the different elements and to see how they felt about them.

For the record, I did offer to pass the hosting duty to anyone else and in the spirit of Fuzion, everyone, male and female were invited to participate but due to workload issues (and maybe a little shyness!) this episode featured Dee (Deirdre Waldron), Suzanne Meade and Niamh Lawlor who are all part of our Communications team.

The conversation was really interesting and revealing.

The team loved the “bold” call to action and spoke about how women can often be more reluctant than men to challenge.

They spoke about emotional leadership, a huge strength that women can bring to any organisation, Dee’s work and initiatives as President of Network Ireland, the huge role of mothers and friends as influencers, that men should be part of the conversation and not excluded, and thankfully they have not experienced bias in their careers.

However, they did acknowledge that the industry that we operate in might lend itself to that.

It makes for good listening.

Click on the link here or search for Win Happy on Apple podcasts, Spotify or wherever you listen to your podcasts – we will be there!

For the record, some of the very best people that I work with are women and if I thought for a second that they were not prepared to challenge there would be something very wrong.

Just this morning on our weekly “hello” Monday morning team Zoom call, we had a very robust conversation about an opinion that I shared and they came at me in force!!

….if I told you what it was, I could have a busy day getting nothing done except arguing!

So today, I salute the brilliant women that I work with and the many brilliant women that I deal with on an ongoing basis. In particular, I salute my mum who is just incredible, such a positive driving force – you have no idea!

#ChooseToChallenge 

(you won’t find me wanting!)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Drip-feeding communications will not make us “Keep calm and carry on”

February 23, 2021 by

Drip feed of information

As someone who specialises in crisis communications, I know only too well the weight of words.

An Taoiseach should comprehend the added weight of his words during a crisis, and that a public comment could be “life or death” to some, but especially to those whose livelihoods are being ripped apart by this pandemic.

I refer, of course, to the vague comment made on Radio Na Gaeltachta by An Taoiseach over the weekend on the hospitality sector not re-opening until mid-summer.

A strategic approach to communications for a crisis should be constantly revised and revisited to ensure those who will be speaking to the press are advised on the best approach to filtering messages to the public and, above all, making these messages as clear and unambiguous as possible.

It seems to me that our current Government is lacking in effective strategic communications, and instead seems to be taking the “hoping for the best” approach. The mood of the country is at an all-time low, with what feels like no end in sight.

Now, more than ever, we need a leader who will speak to us directly, keep us informed, and reassure us that they know what they are doing and not hoping that leaking some information and drip- feeding communications will be sufficient for us to “keep calm and carry on”.

While empathetic leadership seems to be a foreign concept to the Irish Government, now, more than ever, we need to hear and see a true leader who communicates with us not through titbits in PR interviews, but regular press briefings and clear communication.

An Taoiseach should understand the weight of his words and the extreme consequences that they can have on those people going through what is, no doubt, one of the most difficult experiences they will have in their lifetime.

Ciara Jordan, Fuzion CommunicationsCiara

Ciara Jordan is Head of Communications with Fuzion Communications a full service agency offering Strategic Communications, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork, Ireland

Natasha Lynch – A Beautiful Soul

February 22, 2021 by
Image

On Friday, having our one and only outing of the week – shopping in Dunnes –  I kept on thinking I saw a friend of ours, Natasha, when I saw any girl with long wavy blond hair.  

Of course the masks we must all now wear didn’t help, but it couldn’t be Natasha because a few hours before that Natasha passed away, surrounded by her heartbroken family.

I didn’t even know Natasha was sick. Maybe if we were not all in our own lockdown bubbles I’d have known, and I feel terrible that I wasn’t there for her. I know if anything was wrong with me, Natasha with the heart of pure gold that she had, would have checked in on me.

We are all stunned that this bright light is no longer among us. Natasha was one of a kind.  

Greg and I worked close to her, us on the South Mall and Natasha had her business Essential French around the corner on Grand Parade. We would often bump in to her at the end of a long day. She always greeted us with hugs, positivity, full of life and full of chat.

Everyone was drawn to Natasha.  

I first met her back in 2009 through Network Ireland and shortly after this she attended our very first PR course that Greg and I ran for clients of the Local Enterprise Offices.  Seriously – she could have given the course herself – she was a born communicator and marketeer. Back then, it was really the genesis of social media and she was already being so creative about how she used it for her business – and was so giving with her experience, her expertise, her energy and enthusiasm.  

She was great at balancing things – her successful business where she was so passionate about helping kids be the best that they could be, while still keeping Wayne and her boys a priority.

Everyone she touched was the better for being around her – her students, their families, her colleagues and her many, many friends.

She was always so generous with her time, her friendship and her positivity – which was so infectious. 

As I type, and short circuit my keyboard with the tears, today I’m going to celebrate Natasha.  As she wished, light a candle for her, donate to the organisations that helped her on her journey, Marymount Hospice, Mercy Foundation, Arc House and CUH.

Gone way, way too soon, but what a legacy she has left in the hearts of so many people lucky enough to call her a friend. Our thoughts and prayers are with Wayne and her beautiful boys and her dad Tony, brothers and sister.

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

Avoiding the Snowball Effect

February 11, 2021 by

The beauty of the flurry of snowflakes falling outside my office/spare bedroom window is magical. Yet experience, and probably age, inspire a level of concern and consideration as to the knock effects a heavy and prolonged snowfall can have.

This may be the start of the snow that we’ve been warned was coming over the past week. We’ve been braced for ‘Beast from the East 2.0’ conjuring memories of the Siberian snowstorm that shut much of the country in 2018.

Little did we know that being restricted in movement would be so passé by 2021, having spent the last 12 months in some level of lockdown and what seems like a constant degree of crisis management and “pivoting” as a result of a global pandemic and Brexit, among other things.

As head of Communications back then for Dairygold, the ‘Beast from the East‘ posed immense risks and consequences to the logistics and operations of the business.

How to reach farms to collect milk when the rural roads were impassable, what of the milk that couldn’t be collected? How to support suppliers when they needed their Co-Operative most? Not to mention, the day-to-day operations of the international business, the welfare of hundreds of staff, its processing and manufacturing sites, retail stores etc.

Business continuity kicked into action early, with planning for such scenarios already in place to as much of an extent as possible. I was proud to have been part of the business continuity task force regularly updating management, assessing risks and addressing the complex requirements of all stakeholders. Again, little did we know that orchestrating remotely with efficiency and in collaboration would become a modus operandi for so many of us two years later.

Communications, both internal and external, is critical to linking the elements together. I’m grateful to Dairygold’s management and in particular its CEO Jim Woulfe who astutely valued and recognised the role communications plays in continuity planning and situation management. They led by example on the value of communication across the business.

Underestimating the importance of communications in continuity planning and situation management is one of the biggest risks to a business that can have serious and long-term consequences to safety, operations, reputation, staff morale, you name it.

If you’re a corporate working with an agency or have communications support internally, it’s vital that you see them as your partner. If you don’t have day-to-day support, it’s important to recognise when you may need it and where to go if/when you need Crisis Communication, Litigation Support Services.

We may not always know, or need to know, the nitty gritty but it’s crucial to know enough to devise a strategy, trouble-shoot effectively and be as proactive as possible. From our perspective, business continuity planning, Crisis PR and situation management is a heady mix of proactive and reactive communications. Above all, for it to work, clear and effective channels of communication must be open.

At times we remind and reassure clients that we’ve got their back.

We’re there 24/7 to support, prevent and mitigate adverse outcomes for our clients but we can’t support if we’re in the dark. A quick call or line to your communications partner helps to identify and tease out the risks and the requirements, if there are any.

It gets the cogs turning and can be one of the most important calls that’s made. Communication is not the enemy, it’s the solution. If you have time on your side, media training is also a hugely worthwhile exercise for preparedness which you’ll hope you never need.

Whether it’s for reasons of a lack of time, clarity, silo mentality or containment, communications support can fall down the priority list and it can snowball from there...

Aoibhinn

Aoibhinn Twomey, former journalist, is an Account Director with Fuzion Communications and is part of the Crisis Communications team, offering Crisis Consultancy services from offices in Dublin and Cork, Ireland 

The Importance of Staying Visible..

February 8, 2021 by

No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which in my view has been the drastic business transformation and surge of digitisation that we have experienced over the past year.

There has never been a time when staying visible online has been more important for business survival.

With doors closing around the country due to the on-going Covid-19 level 5 restrictions, many businesses have had no choice but to adapt ‘from bricks to clicks’ in order to remain viable.

At Fuzion, we work closely with the Local Enterprise Offices (LEOs), to help share the stories of the hundreds of micro-enterprises and SMEs around the country with media – in the hope that it will encourage and inspire others who may be looking to start or grow their business – or for those struggling, to contact their Local Enterprise Office for support.

Through this work, I have been fortunate enough to work with some amazing LEO client businesses from all over Ireland – helping to share their stories of how they have adapted / pivoted (…..even battled) through the pandemic and how they have come out the other side with the help and guidance of the LEOs.

The LEO Trading Online Voucher has had particular impact across the country – with over 13,000 TOV’s approved in 2020…… That’s a whopping 13,000 businesses supported with developing or enhancing their online presence!

From this work, my little nuggets of advice to any small business would be:

  • If you haven’t already, contact your nearest LEO – they provide so much support in terms of business advice, mentoring and grants such as the TOV mentioned above, Business Continuity Vouchers, Feasibility Grants and so much more
  • Again, if you haven’t already – get online! A website ideally or a social media channel where you can keep your customers updated, share new products, blogs etc.
  • Try to think outside the box – now is the time to create a new branch for your business or solution for your customers – take the chance it could pay off!
  • Work on your ‘story’ in three short paragraphs & engage with local media to share your story or share via short blogs / social posts
    • How/Why you started the business
    • How your business adapted / transformed – (including any relevant figures such as online sale growth Vs 2019)
    • Any future plans that you have for your business – ie. new employees, overseas expansion, new stockists etc.
  • Good quality, high resolution photography is a must if engaging in any PR / online activity
    • Know your angles
    • Use colourful props or something that explains your business in the shots
    • Images can be taken by a PR photographer or on your smartphone with a family member or friend if taken landscape
  • Create video content – whether it’s short 30’ second “Meet the Team” videos or a “Hero Video” explaining your business proposition – it is an engaging way to reach your audience
  • If you are a sole trader or very small business – it can be an isolating place – join a network or reach out to professionals (such as ourselves 😉) if you need a sounding board or business support
  • Be consistent and persistent
    • Stay visible & keep plugging and reminding people of why you are so great and why they need your products / services!
    • Use social media advertising and Google Ads to your advantage – with so much competition online – it pays off to pay a little!
    • Connect and talk to your audience online – ask them questions and engage – you might learn something new!

Much of this you may already know – but I hope it has helped just to be reminded or re-energised your motivation!

Most of all it is important to know that the opportunity is there for those who wish to dive head first into the challenges – the decision is ultimately yours whether to stay the way you are or take the plunge!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with  Fuzion Communications, who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

Groundhog Day!

February 2, 2021 by
Groundhog Day

Did you know today is Groundhog Day!  A popular tradition centered on the town of Punxsutawney, a borough in the south of Jefferson County, Pennsylvania. If a groundhog emerges from its burrow on this day and sees its shadow due to clear skies it will retreat to its den and winter will persist for six more weeks;  but if it does not see its shadow because of cloudiness, spring will arrive early.

Groundhog Day is also one of my favourite films, where the main actor, Bill Murray gets to replay the same day, over and over again until he gets it right – it’s torture for him, replaying the same day, day after day, but it turns him into a really nice guy, loved by his colleagues and his fans and of course he gets the girl of his dreams – Andie McDowell!!!

Of course since 12th March 2020, we have all been stuck in our own Groundhog Day, which is never ending…. For me its:- wake up, check the Covid app or Fergal Bowers Twitter page for latest Covid numbers, exercise, walk dogs, shower and put on makeup (for me and no one else!), breakfast and commute to work to the music room, lunch, watch CNN or switch to Comedy Central and Friends for a few minutes if I need to smile, commute back to work to the music room, close laptop, walk dogs, cook something nice, usually from James Whelan Butchers (as luckily one of their shops is within our 5k); find a justification with my other half Greg, for having a glass of wine with dinner, celebrate finding a piece of the jigsaw that’s been unfinished on the kitchen table for a month, fall asleep in front of the telly, head to bed, wake up…..

We are all stuck in the same movie, like Bill Murray waking up to the exact same conversation on the radio every morning…..

But on the positive side – sorry it’s soppy but I’m already a step ahead of Bill. Even though I’m stuck in this not so merry go-round, I already have the guy of my dreams, Greg, who I am lucky to be going through Groundhog Day with everyday; our dogs, Honey and Bert, keep us both sane and through the repetitiveness, worry and weight of the world, some real positivity has come about.   

The support and friendship of our team at Fuzion has been so fab.   Clients and business associates, some of whom I have never met in person, have become really trusted friends.  We are all going through this together – celebrating the highs – and there have been many, and supporting each other through the lows – personal and professional –  losses, illnesses, challenges, and just days when one of us feels a bit down, we have each others backs. I have never felt so close to my sister and my best buddies as we make a point of checking in with each other. And in the past year our beautiful next door neighbours have become like family.

Greg and I celebrate the small stuff much more – our takeaway from Da Mirco has become our official Friday night date night; we are already planning with other friends Frits and Lara a Cork city staycation at the Montenotte as soon as we get down to Level 3 – I swear that night away I’m looking forward to more than I would have a week in Tuscany before!

Bill Murray, Andie McDowell, Groundhog Day

I hope when we get out of this Groundhog Day that we will remember all we have learned, cherish the small things more, spend less time chasing the “holy grail”, and remember that most of the most valuable things in our lives are our loved ones and our health – villas with a pool, flying first class, having the latest car, bag, shoes – whatever – are just totally disposable accessories to our lives.


Deirdre Waldron, Fuzion Communications

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

My Fuzion highlights by Alison O’Brien

November 26, 2020 by

Irish War Crimes

Fresh out of college in October 2006, having just graduated with my Masters in Public Relations from Dublin Institute of Technology, I moved home to Cork with the ambition of bagging myself my dream job in PR. After doing my research and seeing who was who in Cork, I was delighted when Dee and Greg said they would meet me for a coffee.

I had my first “official interview”, which thankfully was more like having a chat with old friends, in The White Horse in Ballincollig, which incidentally became one of my very first clients!

I liked the sound of Fuzion, and they liked the sound of me, and so my PR career was borne!

On January 7th, 2007, I joined Dee and Greg in Fuzion as their first employee, working from their home. Dee and I shared an office, and I learned the ropes from one of the best in the business. I was thrown straight into the midst of consumer PR working on Danish fashion brands b.young and ICHI

Days were filled with drafting press releases, coordinating advertising campaigns, and creating press packs, which at that time involved hours of burning product images onto CDs, and packing up lovely goodies to send to fashion journalists in Ireland’s top titles. The reward was when I would get big envelopes in the post in the weeks that followed, these envelopes contained press coverage!

Yes actual press clippings; there was no such thing as receiving a daily email with your clippings automatically uploaded onto a server for you – you had to scan each one carefully and save every column inch of coverage for the client – but I loved it. There was the work I was doing, featured in national titles!

Early in 2007, we had our first team planning meeting to discuss how we were going to put Fuzion on the map, and get ourselves noticed. This meeting also happened to be the first ever Fuzion Friday! Ideas flowed, and so did the wine.. and the rest is history!!

Fuzion Friday became a regular fixture on the Fuzion weekly calendar, and to this day is an opportunity for the Fuzion team to sit back, share time together and relax after putting in a hard week’s work. On the odd occasion Fuzion Friday lunches turned into Fuzion Friday after work drinks – but as the saying goes, “work hard, play hard”!

In my early years with Fuzion, I would say that my car could have driven on autopilot to Killarney, as I was up and down the road so often, working on a variety of clients in The Kingdom, from the Killarney Outlet Centre to Killarney Golf and Fishing Club to Christmas in Killarney. All these projects gave me great experience, and I worked with lots of people who were passionate about doing great work in their community. 

The summer of 2007 saw Fuzion work on Tour de Munster for the very first time, which today remains Fuzion’s longest standing client!

Tour de Munster

It has been an honour to work on this charity cycle, which has raised phenomenal funds for various beneficiaries over the years. Today the main beneficiaries are the Munster branches of Down Syndrome Ireland; but the beneficiary in 2007 was the Cystic Fibrosis Association of Ireland (CFAI), and our work with them through Tour de Munster led to us working with the association on an ongoing basis for a number of years.

Working on charity campaigns has been a highlight of my time with Fuzion, but none more so than when we worked with CFAI on what was, literally, a life changing campaign for so many in 2009.

After years of empty and broken promises, the CFAI had lost total and utter confidence in the Department of Health, the HSE and Minister Harney; and decided to take action into their own hands. They challenged the HSE/ Department of Health to honour the commitment given publicly in 2008 to fulfil the promise of having the dedicated CF Unit operational in St Vincent’s by 2010.

We worked with CFAI on a very high profile and evocative campaign, fronted by CF Campaigner Orla Tinsley, entitled  ‘Irish War Crimes’. I was at home one evening when I got a call from Dee to say that the government agreed to honour the commitment to deliver on the vital, dedicated CF unit – this was the proudest moment of my PR career to date and I cried with joy – what we were doing was making a real difference. Our work on this campaign was acknowledged with an Award For Excellence in PR in 2010 for “Best Public Affairs Campaign”.

Mid 2010 saw me take a sabbatical, when I worked with The Hope Foundation for one year as PR/ Media Coordinator, putting into practice everything I had learned on working on charity campaigns to that point. But I missed the variety of working with an agency on a broad range of clients; and so I was fortunate to be able to rejoin Fuzion in 2011 with a refreshed mindset!

Since then I’ve been lucky to work on great clients in an industry that’s changing constantly. There’s so much more to the job than pure PR nowadays, and managing successful campaigns includes everything from strategic planning and implementation to event conceptualisation and management; media relations to sponsorship negotiation; crisis management to social media management, implementing national advertising campaigns to graphic design liaison; so much more, and everything in between.

Over the last few years I’ve been particularly inspired by young entrepreneurs I’ve worked with through UCC’s IGNITE programme and the Local Enterprise Offices’ ‘Ireland’s Best Young Entrepreneur’ competition – these startups are Ireland’s future, and it’s been an honour to help them and advise them on their journeys.

One of the highlights of my time in Fuzion has to be the great colleagues I’ve worked with, many of whom have become what I know will be lifelong friends.

Doreen O’Mahony deserves a special mention as she was my first “Fuzion friend”. She started a few months after me, and was my partner in crime for the first few years. Together, we “held down the fort” when Dee and Greg took a well earned break for their honeymoon in December 2007. We still talk about how we were having nightly dreams about work, so concerned that we would do everything right so that Dee and Greg could return home knowing their baby was in safe hands! 

Today, as Fuzion celebrates 20 years in business, it still is in safe hands, with a passionate, dedicated, and much larger team behind Dee and Greg, helping to “drive the bus”!

Alison O'Brien, Fuzion CommunicationsAlison O’Brien

Alison O’Brien is an Account Director with Fuzion PR, Marketing & Design, who have offices in Dublin and Cork, Ireland

Apple and the iOS 14 Update

October 20, 2020 by

iOS4 Update - Heather Lordan

Apple have released their latest iOS update – iOS 14, which comes with loads of new features that make your iPhone more accessible and aesthetically pleasing bringing a fresh look to the things you do most often.

The feature I found the most exciting on the new update is widgets.

Surprisingly, Apple was not the leader in this technology, with Android using widgets for years!

With widgets you can choose from different sizes and arrange them however you like. You can also choose what to have in your widget, for example I’ve put my step counter on my home screen to motivate me to walk more each time I open my phone. There’s more you can add to your home screen widget including clock, calendar, photo, battery icon,upcoming events, reminders, temperature, activity bar, sun rise/set and so much more.

Widgetsmith” is the app that tackles all things widgets and “Colour Widget” is what you use to modify your widget with personal preferences and design. I’ve added some prettier icons to my apps, this can be done through shortcuts.

The new App Library is a brilliant addition to iPhone automatically organising all your apps into one simple, easy-to-navigate view.

Apps are sorted by category and your most used apps are always one tap away. You can also hide apps so they won’t appear on your home screen but will still remain in your app library. I think this is perfect for Deliveroo and JustEat as I don’t want to see them on a Monday morning on my home screen but I’d like to think that they’ll be there for me on Friday evening when I need them!

There are so many cool additions that I still can’t comprehend!

The new iOS 14 includes a “Home” App which allows you to manage your smart home more intelligently and securely. The new Home Kit accessory includes adaptive lighting which enables you to change the colour temperature of your lights throughout the day, face recognition for video cameras and doorbells that can identify people you’ve tagged in your photos. You can also now unlock and start the car with your iPhone!!

iOS 14 also has new ways to track group conversations as well as keeping up with your most important ones.

You can now pin up to nine of your most important conversations to the top of your conversation list, so you can easily get to them. You can also personalise your group conversations with an image or emoji. You can type a name to direct a message to someone in the group as well as customise an active group so you only receive notifications when you’re mentioned.

There’s a lot of room for personalistion with this new update, and it may also take some time to get used to the new app navigation system, but overall the new iOS update is looking really helpful and user friendly.

I hope you found this post helpful!

Heather LordanHeather

Heather Lordan is a PR and Digital Marketing Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.


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