Archive for the ‘ECommerce’ Category

Snapchat and Amazon connect for “snap” online shopping

October 1, 2018

Snapchat and Amazon

We all love to shop!!

It’s an industry that has grown online and is only getting bigger.

Now social media platforms are getting in on the action; Facebook were one of the first platforms to encourage shopping from the platform linking up with Shopify, Pinterest were next capitalising on the fact that their site inspired people to shop and introduced shopping ads and this year even Instagram introduced shoppable tags.

It’s the next frontier for social media sites and is a clever way to stay relevant when their audience’s attention spans are so short lived.

Imagine my surprise when Snapchat, the platform we all thought was on the way out, released an update saying they are now working with Amazon testing a new way to search for products using the Snapchat camera. This could really change how people shop online!

Snapchat Shopping

All you will have to do is point your camera at the product as if you’re taking a picture and then press & hold on the screen like you do when you use Snapchat filters. Once the product has been recognised by the app, a pop-up card with a link to the product page on Amazon will appear and then you follow that to purchase the item on Amazon.

So simple and a genius move by the two companies!!

Many people have said Snapchat is in decline but they’ve managed to hold on to their younger user base quite well. There may not be growth but they’re not losing users. If you look at the Ipsos MRBI Social Media Messaging Report from March 2018, you can see that even though only 31% of the Irish audience have Snapchat, 64% use it daily.

IPsos March 2018

Snapchat knowing that their demographic want everything instantaneously and by creating this link with Amazon who are king of snap purchasing decisions (anyone else bought something random from Amazon at 3am?!!), they could very well be guaranteeing their survival.

Looking forward to seeing how Facebook react to this!

Alma Brosnan - Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

September 25, 2018

Conor O'Loughlin, IBYE Winner 208

In this episode of the Fuzion Win Happy podcast, Greg chats with Ireland’s Best Young Entrepreneur 2018, Conor O’Loughlin, CEO and Founder of Glofox, who shares his story of huge disappointment with an injury, which finished his rugby career with Connacht at the age of 28 to a new career in computer software.

Realising that his rugby career and dream was over, he started a web development company where through his client work he discovered an untapped niche in bespoke software solutions for the gym and fitness sector.

With the help of a Competitive Startup Fund from Enterprise Ireland he managed to start developing a bespoke solution and later accessed further funding as part of the High Potential Startup Fund.

Fuzion Win Happy podcast thumbnail

This business has expanded globally from Ireland thanks to the hard work and focus of Conor and his team and the careful navigation of the complex world of funding with Enterprise Ireland, Angel Investors and VCs.

Despite the huge demand for IT talent in Ireland and in Dublin, Glofox have managed to continue to attract great people to their team who are enjoying the excitement of being part of a place where they can make a real difference.

You can listen to the episode by clicking the link below:

From a rugby career ending injury at 28 to a global successful software business with Conor O’Loughlin, CEO of Glofox

We hope you enjoy Conor’s and the Glofox fascinating story!

The Fuzion Win Happy Podcast is produced by Greg Canty

 

The Value of a Well Designed Website

November 11, 2014

Old shop

We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago are typical issues, You dig around but can’t find the information you need, the home page keeps crashing, the links don’t work, etc., so you leave frustrated and with a poor opinion formed about the organisation to which the site belongs to.

And you most probably will never come back…

A bad or outdated website can make you look unprofessional and will cost you potential clients. A well-designed one, however, can impress quickly and will add credibility to your organisation and make you look instantly more progressive and professional. Internet users are much more sophisticated than they used to be and their expectations are a lot higher – they decide quickly if the website is relevant for their needs.

Capturing your story

When you are looking to design/redesign you must realise that your website is one of the most visible representations of  your organisation or business. What story is it telling the viewer and how will this affect the way people view your business? Is it professional looking, does it capture what you are all about? Does it capture the personality and ethos?

Purpose Your purpose?

It is important to keep in mind that your website also has to be well designed in order to get your visitors to do what you want them to do. When you build a website it is usually with a specific purpose in mind: be it to make direct sales through it, to have people sign up for your mailing list, direct them to your social media accounts or simply to provide them with useful information.

Mr.Google

Beautiful looking websites can be fantastic to make a great impression but they also need to be designed in such a way that there is sufficient opportunity to carry word content as this is essential for SEO purposes. Mr. Google loves words and you need to be sure that your site carries enough of them and in the right places so that people can easily find your site. Getting the balance right between imagery and words is important.

Responsive 

In recent years it is also vital to design sites that are responsive – this means that if a user is viewing your website from a smartphone or a tablet that it functions best for that device allowing easy navigation via touch-screen buttons, and only displaying relevant information and content for the users’ needs.

The 24/7 Salesman

Today it is quite possible that more people will potentially see your website than actually come to your physical location. It is accessible 24 hours a day, 7 days a week to potential customers from all around the world. Your website is your most powerful marketing tool as no printed brochure or advert reaches more potential clients or offers the flexibility to easily update content as your business grows and develops.

However, you don’t have a well trained person greeting them and explaining what is great about your products and services and dealing with any queries and nor do you have a person gauging their reaction – this hard working website has a big job to do!

Getting it right ..

Don’t take shortcuts with your public online face, make sure it is easily found, looks great, that it tells the right story, that it functions well, clearly communicating your key messages and it does what it is supposed to do.

The design of your website may be the one thing that tips the scale between a potential customer doing business with you or going elsewhere… make sure it tips your way!

Basia Kozlik - Fuzion Graphic DesignBasia

Basia Kozlik is a Graphic Designer with Fuzion

Fuzion offer a full range of  Web Design and Digital services from our Cork and Dublin offices in Ireland

 

eCommerce – ‘Take Off’ with Online Trading Vouchers

June 22, 2014

Take Off

Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards.

One of these is the Online Trading Vouchers initiative, which is designed to encourage and assist Irish businesses with eCommerce potential to get trading online and not miss the opportunity to expand their business. Vouchers of up to €2,500 are available to qualifying businesses.

This is a huge opportunity for the right business to literally ‘Take Off‘ by reaching new online customers for their products and services.

With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales.

For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets. This is a huge lost opportunity for Irish businesses.

There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to respond to this digital reality in a meaningful way.

In order to support this goal, the National Digital Strategy aims to get a further 2,000 businesses trading online by the end of 2015.

The Online Trading Voucher scheme has been introduced to support those who wish to grasp this opportunity to expand their business.

Applications are now being accepted in the Pilot Regions of: Dublin City & County, Cork City & County, Kerry, Louth, Sligo and Waterford.

The €2,500 match funded Online Trading Vouchers are targeted at:

  • Small businesses that have a limited online trading presence
  • Less than 10 employees
  • Turnover less than €2million
  • Registered and trading for a minimum of 12 months
  • Located in one of the pilot areas under this phase of the scheme

The Online Trading Vouchers can be used for the development or upgrade of an e-commerce website such as implementing online payments or booking systems.

Other usage includes the purchase of internet related software, online advertising, development of an APP, implementation of a digital marketing strategy, consultation with ICT experts for early stage adopters of online strategy and training/skills development specifically to establish and manage an online trading activity.

In order to make an application those interested must attend one of the information seminars which will provide all the details as to how to apply but also how to best use and gain value from the voucher to support the business online trading proposition.

This is an opportunity not to be missed by anyone who has a small business with products or services suited to eCommerce sales.

Please spread the word and advise anyone who is interested that they must attend the seminars – Attendance is FREE and pre-registration is essential.

Are you ready for Take Off?

The Fuzion Crew..

Check out the other terrific initiative, Ireland’s Best Young Entrepreneur, which is a new competition to find Ireland’s Best Young Entrepreneur, with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in the country.

 


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