Archive for the ‘Air Travel’ Category

So you can teach an old dog new tricks after all!

May 22, 2017

Michael O'Leary - Ryamair

I’m still reeling from the shock of the great customer service I just experienced from Ryanair!

I found that there was a simple error on my flight booking for our summer holidays. Without much hope, I got onto the Ryanair “live chat” and after a relatively short wait, someone came on and solved my problem without an issue and – wait for it – are you sitting down? – without any additional charge – even though I had my credit card in my hand!

The Ryanair experience has improved so much that even Greg, my other half, isn’t complaining (well, not as much as usual) that we are using the airline to get us to Italy this year – in previous years he prefered to take an Aer Lingus flight to Paris and then take the train to Milan (beautiful journey by the way!).

So Michael, I applaud you, you turned the big ship (or plane) and set Ryanair on a new course towards good service, putting the customer first and you gotta be reaping the rewards…..

I think this is a big lesson for all of us.

Just because we do something one way, a way that might have built the success of the company, it doesn’t mean we have to stay doing the same thing, just because it’s the way we always did it.

It’s refreshing for everyone to change things up, it’s good to really listen to your customers and even more important, your potential customers and even if it goes against your original core values (or some might argue, lack of them in Ryanair’s case), consider adapting to suit your market in this very changing world.

When you are ready to make that change – the Fuzion team can be there with you every step of the way to help you 😉

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion

Fuzion Communications is a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

 

Cumulus Clouds and First Women.

August 4, 2016

Aer Lingus - Captain Grainne Cronin

I was having a super meeting with a new client last week, you know those round table moments when everyone is on the same page and all getting excited about the strategy and the jobs to be done to bring this to life.

We started discussing “Leaning In” and progressed to the first Aer Lingus female pilot. I recalled a conversation long ago with my Dad, who trained Aer Lingus pilots. Avoiding answering the question about what I had achieved in school that day, I pushed back to Dad and enquired what had he achieved?

He started talking about how he was training the first Aer Lingus female pilot, and that they had been working in the Simulator that day. Months later I saw a shot on the front of the paper (her first flight was in January, 1978) of Captain Grainne Cronin, sitting in the cockpit proudly, after receiving her wings. (the pic above was a retirement pic in 2010 after 33 years as a pilot)

I headed off to chat to Dad; “Was that the same girl that he was in the Simulator with?” “Yes”, he replied “ and what is going to make her so great is that she saw beyond the Cumulus clouds and really worked hard to achieve her goal. Sometimes when you are a woman you have to push yourself even more to grab hold of your dreams”.

Because of Captain Cronin’s dream and hard work breaking the mould, many other women were empowered to follow their dreams, and Aer Lingus now employs more female pilots that the global average of around 10%.

So let us ladies take a moment and celebrate the ‘first women’, those who break new ground and make the rest of us realise that we can go as far as our capabilities allow: Presidential Nominee Hillary Rodham Clinton, President Mary Robinson, Attorney General Maire Whelan and Chief Justice Susan Denham.

Ladies and Gentleman fasten your seat belts we are going through the Cumulus clouds, Have a safe flight!

Aisling White - FuzionAisling White 

Aisling White is an Account Director with Fuzion PR, Marketing and Graphic Design based in our office in Dublin, Ireland

Things you didn’t know about Ali O’Brien!

July 9, 2014

In this series of blogs we thought it might be a good idea to let you know some of our team a little bit better…that could be scary!

Last time round we had Edel Cox and this time we have Alison O’Brien who was the very first person to join the Fuzion family after Deirdre and Greg of course!

My favourite holiday..

would probably have been one of my many trips to Orlando. I’m a massive Disney (and in particular, Minnie Mouse) fan, and have been going there since I was a little girl. I even managed to squeeze in a few days there on my honeymoon last year.

Minnie MouseIn my opinion Disney is a brand that doesn’t set a foot wrong – it knows its USPs, and has remained true to its values over the years.

My dream car is..

a black convertible Mini (maybe it’s a subconscious connection to my love of Minnie Mouse!). I have a black Mini already and I love it, but if I won the lotto I’d upgrade to a brand new one.

The part of my job I love most is..

seeing my clients in the media and putting a smile on their face. I understand that for any client, undertaking a PR campaign is a big commitment and may even be a little daunting; so it’s great when a client really gets a return for their investment in PR.

My best habit…

at work is probably my persistence…. I’ll keep plugging away if I see the potential in a story/ hook for my clients until I get a result. I’m also very organised. which is useful in this job because more often than now I have to keep a few balls in the air as at any one time as I’ll be working with a number of clients in a variety of sectors.

My worst habit…

I’d prefer if this question asked what is my weakness? I’d certainly say jellies!

Kylie MinogueMy first album was..

Kylie Minogue’s first album ‘Kylie’ on tape!

My hobbies are..

tennis, and I guess I can say running (or jogging more like!) now that the Fuzion girls have completed the Cork City Marathon Relay.

Describe yourself in 5 words..

Happy, positive, organised, competitive, and committed.

If you could be invisible for a day what would you do?

I’d sneak onto a plane and head off somewhere exotic…. Of course I’d let all at Fuzion know that I’d be missing for a few weeks just so everything is covered off while I’m away… but also to make them extremely jealous!

If you were stranded on a desert island what three items would you bring?

Sunscreen, bug spray , and my husband Eoin (he would be my ‘Wilson’).

The best advice I was given was..

“Be good, and if you can’t be good, be good at it!” – take from that what you will 😉

Alison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing which has offices in Cork and Dublin, Ireland

Vacations and waiting for the Big Idea?

June 3, 2012
Varadero Cuba

Big Idea …Where are you?

I know that whenever I get a break new ideas start coming to me.

The minute you step off that treadmill of “doing“, the minute you let your mind settle and unclutter those ideas come to you. It’s as if all the other “stuff” is a block that prevents that clear thinking that is needed to come up with those fresh ideas.

So what’s happening? … I’m here sitting on the beach in Varadero, Cuba, sipping on a Mojito listening to the waves roll in gently. I’m surrounded by holiday makers lying on the beach, some asleep, some reading, all of them relaxing. A few of the energetic ones are in the water and some are walking the fabulous beach in their bare feet.

I’ve been on holidays for nearly a week now , I’ve managed to unwind (at least I think so) pretty much fully so where are you?

Come on big idea , major insight, incredible revelation…. I’m waiting!!

Maybe the Big Idea is I need to take more breaks!!

If that big idea comes over the next few days, I’ll let you know!

Greg Canty is a partner of Fuzion

Aer Lingus celebrate 75 years by bringing back the Peanuts!

May 23, 2011
Aer Lingus celebrate 75 years

Peanuts anyone?

Aer Lingus celebrate 75 years by bringing back the Peanuts!”

Can you imagine a headline like this?

While it would seem like a terrible way to celebrate 75 years (On May 27th 1936 Aer Lingus launched its first ever flight between Baldonnel and Bristol, with just five passengers) for me it would be the best possible news to come from our famous airline.

Do you remember the days when flying was a treat and when the smiling hostess would genuinely look after each of the customers with water, orange juice and peanuts?

In so many businesses the level of service has increased but in the airline business the exact opposite has happened with a horrible race to the bottom. The level of service has reduced to such an extent that air travel is now a right pain in the backside.

Aer Lingus seem to be caught in no man’s land trying to compete with the “Low Care” airline Ryanair – I honestly get really cross when I hear people waxing lyrical about the great businessman, Michael O’Leary who proudly boasts about his brand of lousy customer service. While they might make record profits (€401M in the last 12 months), Michael will use every situation and every trick to squeeze a bob out of you – listening to jingles on board selling tickets is not my idea of a good time!

When we plan holidays it will never be to a route serviced by a Ryanair flight – plenty don’t mind so who am I to argue? I don’t want to travel with anyone who values customers in such a way.

Ryanair
Tickets for Ryanair charity anyone?

So, Aer Lingus – go for it … bring back the peanuts, that extra little bit of customer service, take a premium on the price and stop chasing Ryanair to the bottom.

What have you got to lose?

Happy 75!!

Greg Canty is a partner of Fuzion


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