Archive for the ‘Sports’ Category

“I don’t want publicity this time but next time, yes… “

May 8, 2017

Rory McIlroy and Erica Stoll wedding

Looking at the media coverage of the recent nuptials of one of golf’s hottest properties Rory McIlroy, something struck me as odd, well less odd than the reported price tag of over half a million Euro spent on it, but still strange nonetheless.

There were no photos of it. The lavish four-day wedding was veiled in such secrecy that very few details have been or could be made public.

Reportedly, some of the steps the McIlroy’s went to stop leaks were anti-drone technology to stop them flying overhead and taking photos, people working at the event had to check in their phones and guests had to leave their mobile phones behind entirely, just in case one of them decided to ‘check in’ to the wedding of the decade or post a photo.

This all begs the question, where does the public interest start and finish when it comes to celebrities?

Rory for example, has sponsorship deals with Omega, Bose and has just signed a new 10 year deal with Nike valued at around €100 million. Publicising these, Rory can be seen sporting the new exclusive Omega watch and on the course, he is branded from head to toe in the newest Nike gear and is all too happy to pose for the cameras while wearing them.

To protect the couple, there was reportedly three levels of security around the grounds of the beautiful Ashford Castle and McIlroy’s management team worked overtime to ensure that the wedding details remained top secret from the large media entourage that arrived at Cong.

Ashford Castle staff, lauded for their discretion with the hotel’s celebrity clientele, even refused to make any comment on the wedding celebrations.

The phone hacking scandal a number of years ago ignited the question of how far media can go, and the recent demands of €1.5 million in compensation from Prince William over photos taken during a three-day break in a chateau in southern France in 2012, is bringing the topic of invasion of privacy of celebrities to the fore once more.

Prince William expressed his anger at the incident in a statement read to a court in Paris, where six media personnel, including three photographers, are on trial for alleged invasion of privacy.

In McIlroys instance, what would have happened if a ‘lucky’ photographer managed to get a snap of the happy couple in their finery – an invasion of privacy lawsuit?

I’m not saying that prying into the personal lives of public figures is correct or not, the question is, is it right that celebrities can have their cake and eat it too?

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

Winning is all about Mindset

November 30, 2015

Change Your Mindset Concept

Not only am I part of the Fuzion team I am also a self confessed GAA obsessed Kerryman who has been exiled in Cork since 2008!

My background prior to joining Fuzion was in the Fitness and Leisure industry. Though my career pathway has changed radically I still maintain a deep rooted interest in the area of Strength and Conditioning and helping athletes realise their potential.

Having played both hurling and football I was always conscious of the ways and methods of the numerous coaches and trainers I encountered along the way.  I always wondered why we trained the way we did and what was the reasoning behind the often wild and wacky routines that were endured rather than enjoyed.

Ultimately success bypassed teams I played with more often than not though.

And so 2015 began with my first opportunity to train an adult team and mould and lead a group of players to their perceived promised land. My approach was very much along the lines of how business leaders take a concept, develop it, lead a team of people each with the common aim of achieving success and growth.

Dungourney GAA County Final winners

In leading a team to win a county title for the first time in 106 long years I followed these guiding principles to create the platform for our success.

  1. Dare to believe and you will achieve

“The person who gets the farthest is generally the one who is willing to do and dare. The ‘sure-thing’ boat never gets far from shore.”
Dale Carnegie

There should never be a time in your life when you’re not attempting something impossible. It is the impossible dream that stretches your imagination and shows you what you can become.

Get out of your comfort zone and stretch yourself.  Stretch the amount of work you do, stretch your expectations, and stretch your imagination no matter how outlandish your thoughts may seem.

  1. Embrace past failures

If you want to succeed, you need to fail.  No one succeeds with just a handful of failures. You need to fail, and fail, and fail again.  Failure is the path to success and it is through failure that the pathway to success becomes clear and you learn how to succeed.

  1. Use Your Will

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”

–Vincent T. Lombardi

Another word for “will” is “desire.”  To succeed you must desire to succeed more than you desire anything else.  Successful people aren’t stronger than others, and they aren’t necessarily anymore intelligent than others, but they have a burning desire to see their goal realised.  Motivation will only come from desire. Don’t try to motivate yourself if the desire is missing!

  1. You need Determination and Commitment

Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”

–Mario Andretti

You must have the determination and commitment to latch on to your goal and refuse to let go.  Desire, determination and commitment will put you in the position to achieve your goal.

  1. Excellence is Required

“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.”

–Charles Kendall Adams

Are you striving for excellence in everything you do? Your preparation, your work, your lifestyle, your training and learning, and your relationships all demand excellence.

With every action you undertake ask yourself the question ‘Is it excellent’? To be the best you must be the best that you can be and be ‘excellent’. In addition perfect practice makes practice perfect in your quest for excellence.

  1. Vision is Necessary

To succeed, you must immerse yourself in being successful. Visualise winning at every given opportunity. Only through clear visualisation will you create the desire and belief to make success a reality.

  1. Go To Success

“Success doesn’t come to you, you go to it.”

–Marva Collins

Success won’t fall out of the sky and land at your feet; you have to go after it.  You have to hunt it down. You have to want it more than anything else and you have to work, work and work some more.  Go towards your goal and leave no stone unturned on your journey to success. Believe that you will win and that winning breeds success.

As the year 2015 comes to an end the journey that commenced last November has one final stop in this magical year.

We have achieved our goal of winning a county title but next Sunday sees a group of very special players vie for a Munster Junior A Hurling Championship. They dared to believe and displayed a will to go towards their goal and are now on the cusp achieving a success that didn’t seem possible just twelve months ago.

Dare to believe and you just might end up winning a most unexpected prize!

Dave FitzmauriceDave Fitzmaurice

Dave Fitzmaurice is a social media consultant with Fuzion – Social Media Consultancy and the proud coach of Dungourney GAA Junior Hurling team

Bringing your game face

February 18, 2014

Ireland v Wales, Six Nations 2014

Six Nations 2014.

Ireland V Wales.

Front row (seats, not player!).

5 yard line…

I was conscious that there was a slight chance my face might appear on the big screen.. subconsciously I had myself prepared, and yes, in the 67th minute there I was!

Within 20 seconds my phone had lit up…7 new texts. And it wasn’t just me, my husband Eoin and my friend Jess were ‘famous’ too.

Alison O'Brien - Fuzion PR

Perth, Canada, Johannesburg, Cape Town, and even the Cayman Islands… friends worldwide had spotted us, and they let us know…. and this made me think.

Even unbeknownst to us, someone is always watching, analysing, and more than likely judging (be it positively or negatively). You need to look like you’re meant to be there, know exactly what you’re doing, and are in complete control.

Whether in a work situation, or in personal circumstances, a certain amount of awareness won’t ever go astray.

Benjamin Franklin once said By failing to prepare, you are preparing to fail”, and I think he had it sussed… sounds like he always brought his game face.

Do you?

Alison O’Brien

Alison O’Brien is a Senior Account Director with Fuzion PR & Marketing which has offices in Cork and Dublin, Ireland

Is there room for Sportsmanship in Business?

October 7, 2013

Jonny Cooper, Dublin & Robert Hennelly, Mayo

Just a few weeks ago we saw Dublin take on Mayo in the All Ireland Football Final. Dublin managed to beat Mayo by a single point which left the hard-working Mayo team absolutely devastated with tears rolling down their faces.

After the match the above photo went viral as Dublin player Jonny Cooper ran down the pitch and over to the Mayo goalkeeper Robert Hennelly to console him, which showed true sportsmanship that the Dublin team and the GAA can be proud off.

The GAA supporters are famous for the banter and rivalry that goes on between supporters from the different counties, however once the final whistle blows all the fans come together in the same pubs and share a pint as they critique the match and the players from either side.

This got me thinking, why can’t this sort of sportsmanship exist off the pitch in the business world?

Obviously there is competition within every industry and different companies compete to be the best in their field. This rivalry and competition is natural and is absolutely needed to spur businesses on to reach their goals and the top of their market however wouldn’t it be great if like in sport, after the ‘match’ all the competitors got together to share a drink and toast the winner.

In business there’s rarely a simple ‘congratulations’ or  a ‘well done’ tweet, text, phone call or email when a rival company wins an account, an award, a client or a contract. Instead there is either absolute silence or sometimes even ridicule. Why can’t we, just like sports, when the final whistle blows, all just get along.

When we put on our ‘professional’ hats in the morning wouldn’t it be great if we left our personal ‘hat’ on underneath and realised that just because we are in work we shouldn’t forget the basic manners we were taught when we were young.

In the world of PR we preach to our client’s everyday about how important reputation management is.

Taking a leaf out of  Jonny Cooper’s book, and demonstrating good sportsmanship might be a good place to start!

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion are a Marketing, PR and Graphis Design agency with offices in Cork and Dublin in Ireland.

Game, Set and Match ..

October 1, 2013

I’ve played tennis for as long as I can remember, and really enjoy a good game of doubles. I enjoy the camaraderie of doubles, and sharing the glory of a great win with my partner.

Sam Stosur

I’m competitive and I like to win, but not to the degree where the game isn’t fun anymore. For me, enjoying what you’re doing is the main thing, and you tend to get better results when you are in this frame of mind.

I’ve had so many doubles partners through the years, and some I’ve enjoyed playing with much more than others – the ones that take it too seriously, like it’s a matter of life or death, make me uncomfortable. I like to have fun on court, and I tend to play better when I relax and get into the swing of things (literally).

Doubles is about working together, figuring out a strategy, and of course, cooperation. There’s no point in getting annoyed with my partner if she makes a wrong decision on court, or vice versa. Things tend to go from bad to worse if that’s the attitude taken, and frustration sets in. It’s much better to take mistakes on board, and do your best to ensure they don’t happen again.

Lately I’ve been thinking, tennis isn’t too different to the world of business! There are ‘partners’ I enjoy playing with, and who I win with more than others, and it’s really down to how we approach the ‘game’ together.

Australian professional tennis player Sam Stosur once said “You’ve just got to get over that mental hurdle and those battles in your own head during matches when things aren’t going so well. It takes time. It’s probably all things I already knew, but for someone to talk about it maybe in a different way makes you realise things.” 

In doubles – whether it be on the court or in the office, you have the opportunity to work as a team, and that gives you a distinct advantage to playing singles, so use it and before long you’ll be hearing the words “Game, set and match” followed by your name.

Ali O’Brien is a Senior Account Manager with Fuzion PR


%d bloggers like this: