Posts Tagged ‘Positivity’

Groundhog Day!

February 2, 2021
Groundhog Day

Did you know today is Groundhog Day!  A popular tradition centered on the town of Punxsutawney, a borough in the south of Jefferson County, Pennsylvania. If a groundhog emerges from its burrow on this day and sees its shadow due to clear skies it will retreat to its den and winter will persist for six more weeks;  but if it does not see its shadow because of cloudiness, spring will arrive early.

Groundhog Day is also one of my favourite films, where the main actor, Bill Murray gets to replay the same day, over and over again until he gets it right – it’s torture for him, replaying the same day, day after day, but it turns him into a really nice guy, loved by his colleagues and his fans and of course he gets the girl of his dreams – Andie McDowell!!!

Of course since 12th March 2020, we have all been stuck in our own Groundhog Day, which is never ending…. For me its:- wake up, check the Covid app or Fergal Bowers Twitter page for latest Covid numbers, exercise, walk dogs, shower and put on makeup (for me and no one else!), breakfast and commute to work to the music room, lunch, watch CNN or switch to Comedy Central and Friends for a few minutes if I need to smile, commute back to work to the music room, close laptop, walk dogs, cook something nice, usually from James Whelan Butchers (as luckily one of their shops is within our 5k); find a justification with my other half Greg, for having a glass of wine with dinner, celebrate finding a piece of the jigsaw that’s been unfinished on the kitchen table for a month, fall asleep in front of the telly, head to bed, wake up…..

We are all stuck in the same movie, like Bill Murray waking up to the exact same conversation on the radio every morning…..

But on the positive side – sorry it’s soppy but I’m already a step ahead of Bill. Even though I’m stuck in this not so merry go-round, I already have the guy of my dreams, Greg, who I am lucky to be going through Groundhog Day with everyday; our dogs, Honey and Bert, keep us both sane and through the repetitiveness, worry and weight of the world, some real positivity has come about.   

The support and friendship of our team at Fuzion has been so fab.   Clients and business associates, some of whom I have never met in person, have become really trusted friends.  We are all going through this together – celebrating the highs – and there have been many, and supporting each other through the lows – personal and professional –  losses, illnesses, challenges, and just days when one of us feels a bit down, we have each others backs. I have never felt so close to my sister and my best buddies as we make a point of checking in with each other. And in the past year our beautiful next door neighbours have become like family.

Greg and I celebrate the small stuff much more – our takeaway from Da Mirco has become our official Friday night date night; we are already planning with other friends Frits and Lara a Cork city staycation at the Montenotte as soon as we get down to Level 3 – I swear that night away I’m looking forward to more than I would have a week in Tuscany before!

Bill Murray, Andie McDowell, Groundhog Day

I hope when we get out of this Groundhog Day that we will remember all we have learned, cherish the small things more, spend less time chasing the “holy grail”, and remember that most of the most valuable things in our lives are our loved ones and our health – villas with a pool, flying first class, having the latest car, bag, shoes – whatever – are just totally disposable accessories to our lives.


Deirdre Waldron, Fuzion Communications

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

Why do we Subtract when we could be Adding?

April 16, 2012

add or subtract

Do I Add or Subtract?

On a gorgeous sunny day recently I sent out a tweet – “Make hay when the sun shines – it’s a great time to close those deals #Positivity

Well, that’s what I meant to say …. With the predictive typing on my iPhone the intended message went out as “May hay when the sun shines ….” Oopps!

I didn’t realise my error until I received a message on LinkedIn by a connection letting me know in no uncertain terms “the expression is make hay….“.

I was really annoyed to see the comment – ok it was a mistake, but surely anyone who read it would have seen the positive intent behind the post instead of being pedantic and motivated to just point out my error.

As annoyed as I was feeling I reflected on this criticism and realised that at times I do exactly the same myself. Recently I was at an event where we spotted a few grave “errors“.

We read through the event brochure and spotted a poem as part of the literature – initially I thought this was a novel idea and when I read it I spotted a “typo“. Surely a crime worth at least 1,000 lashes!

They had used the word “there” when they should have used the word “their” …. Tut tut! Of course I enjoyed my discovery and shared the error with the person sitting next to me.

At the same event we spotted the careless use of logos on the large screens – low resolution, poor placement and white border that could easily have been removed ….. Tut tut! Once again it was worthy of a little conversation and maybe another 1,000 lashes?

Did these errors reduce our enjoyment of the evening .. Of course not!

Why do we take pleasure at spotting mistakes? In this scenario we were in effect criticising a voluntary committee who clearly had gone to a lot of work for the night and instead of acknowledging the positives we were busy taking a little pleasure in how sharp we were in spotting someone’s errors.

Just like my critic that felt obliged to comment on my error instead of complimenting me on the sentiment …

Why do we subtract when we could be adding ?

Greg Canty is a partner of Fuzion


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