Archive for the ‘Communications’ Category

Body Image: The Covid-19 edition

September 17, 2020

Body Image

At the start of Lockdown I set myself loads of goals including trying to lose ten pounds in two weeks and dropping a dress size in one month.

When these inevitably didn’t work I challenged myself to drink 4 litres of water everyday and I got into a really bad habit of weighing myself everyday, hoping the scales would shift the tiniest bit to fuel my ego.

With so much idle time at home with nowhere to go and nobody to see, the only thing that seemed worth focusing on was bettering myself, and by that I mean my exterior, safe to say I wasn’t trying to improve my mindset!

All this extra time amounted to excess screen time. Endless scrolling through false realities, “Lockdown Glowups”, home workouts and low calorie meals was so damaging to thousands of girls/boys/women/men exactly like me.

TikTok was spitting out exercise videos at me as well as “two week transformations” with amazing results.

As Lockdown was such an isolating experience for everybody, we spent quite a lot of time with our thoughts: What you might have thought about yourself for a split second in February just got heightened by 1000% in April. Suddenly MyFitnessPal felt like my only pal.

To pass the day I spent my time entering the bowl of fruit I ate for breakfast into a calorie calculating app that constantly notified me that I didn’t weigh myself this morning and to “Jump On The Scales!”. The constant restrict-binge cycle was exhausting, but it was okay because my favourite “influencers” said it happens to them all the time (sarcasm intended!).

So as if people weren’t going through enough hardship with a global pandemic and all the frills that come with that, we were given mixed messages regarding health and fitness advice every day; There was – work from home, but don’t sit down all day, get out and exercise – but make sure it’s in your 5km radius and you should have no contact with others.

While at the same time we were bombarded with banana bread recipes, homemade cocktail ingredients and of course that thing that happened in the middle of all this that nobody seems to remember, Easter and those delicious yet deadly hollow brown eggs!!

After a few months had passed and the “new normal” had set in, the calorie counting stopped.

Safe to say at least 100 of the accounts I used to follow online have gotten a big unfollow from me, because they weren’t there for me when I slipped up -They were still drinking kale smoothies and getting their ten thousand steps everyday, while I faced my second serving of carbs that morning.

I asked myself, why would you follow someone who makes you feel bad about yourself?

I’ve learned that you can be healthy without weighing out your spinach, and I’ve learned that I don’t need to look like those girls we see all over our feeds, because that’s how they make their living and I just want to focus on living.

Be careful with who and what you follow..

Heather LordanHeather

Heather Lordan is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

Twitter Advertising?

September 15, 2020

I’ve just received some “useful advice” from Twitter about an ad campaign we kicked off last week for a client as well as some performance data.

Twitter Advertising

 

It kindly suggested that we should be running more variations of the creative and also that we should consider adding video as an option.

All great advice Twitter… thank you.

Now Twitter some advice back at you..

We took an hour and a half to run a simple advert on your social media channel that broke our hearts. It is clunky, inefficient and wasn’t working and for no good reason.

It worked in the end … not because we did anything different, but we kept doing what we were supposed to be doing in the first place and it eventually worked.

Considering the budget we were spending on a mini “test campaign” our time spent on it was definitely not worth it and the very painful experience left two of us very frustrated and vowing… never again!

More creatives, add video.?.. as I said, great advice, but we didn’t have a whole day to run a simple advert!    

If your target audience is on Twitter, think long and hard about alternative ways of reaching them and if you do go ahead give yourself an age to create your campaign.

I had no intention of writing this piece but the helpful advice was a straw too many..

Phew..

Greg Canty - FuzionGreg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Social Media Update: Reels, Live Shopping and Snap Camera

September 7, 2020

In this blog post our digital guru, Alma Brosnan, brings us some recent recent developments from the world of social media that you might find interesting and might just work for you and your business!

Changes with Instagram: Reels

One thing that always stands true for Facebook is that they want to be the king in the space of social media and yet again they have duplicated another social media platform into one of their own.

In August, Instagram (which is owned by the social media giant) introduced ‘Reels’ onto the platform, which are short 15 second video clips that can have a musical background…

Sound familiar to anyone? (It’s not so long ago when they literally copied all of the very cool, fun functionality from SnapChat to wrestle young users over to them).

This is Facebook’s attempt to compete with TikTok, the popular short-form video creation app which is especially popular with Gen Z and has garnered more attention from the older generation during the year.

Reels - Social Media Consultancy

The timing of releasing Reels has been perfect by Instagram as President Donald Trump is getting closer to banning TikTok in the United States as a national security threat, and with this popular TikTokers might move to Reels to keep their audience and momentum going.

However, Reels may seem like TikTok but does not have the same functionality and ease of use of the popular app.

Click here for an article from the New York Times that goes through the differences between Reels and TikTok, and TikTok comes out the winner, so we’ll see what happens if Trump goes through on his threat to ban TikTok on September 20th.

The United States wanting to ban a social media platform from another country – that idea is a whole other debate!

Changes with Facebook: Desktop and “Live Shopping”

Have you noticed the new change to Facebook on the desktop version?

From September 1st, the “New” Facebook design was rolled out to everyone. It’s an update to the interface that is now placing a bigger emphasis on Stories, Groups and Events, with the traditional News feed still appearing in the middle of the page, but users have easier access to the above-mentioned activities.

You can also choose to have a “dark mode” as some users prefer to use on their mobile devices but this is usable on the desktop version too.

Facebook changes, Social media consultancy

During Covid-19 and the lockdown periods, Facebook have begun to put a lot more effort in their Facebook and Instagram Shop offerings.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

To quote them:: “We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online

With these new tools, they have now added new customisation features, messaging tools and new insights to help measure results.

A cool new tool introduced with all of these features is “Live Shopping”.

The user hosting the live video will be able to tag the product they’re speaking about which will enable the users watching the video to purchase the product directly.

Changes to Snapchat: Clever integration tool for Zoom 

Sick of Zoom meetings? We’ve all been in at least two Zoom calls a week since lockdown and they’ve varied from professional business meetings to quizzes with families at the weekend.

Snap Camera - Social Media Consultancy, Fuzion Communications

Now as the boredom of those kicks in, we have a fun way to jazz up all your Zoom calls from now on! You can download the Snap Camera from Snapchat as a desktop program and play around with all the different filters to make your calls more entertaining.

That’s it from me until next time … 

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 

Internships during Covid19

August 31, 2020

Finishing college and entering the workforce is a difficult time in general. Throw in a global pandemic, widespread job cuts and you’ve got yourself the Month of June for over 225,000 third-level graduates!

Trying to seek employment is tough, regardless of qualifications or stage of life.

I spent four years in college, writing reports, working on projects and completing modules with a lecturer always on hand to help. Then, all of a sudden on some sunny, yet wet day in mid-March, I get told to leave the college and go home.

Just like that, I felt robbed of my last year in college.

What I had been working towards for the past four years no longer seemed important. Online lectures, shared Google Docs, hours of sitting in the sun feeling guilty for not sitting in front of the laptop, was the reality of my last few months of education. The focus then was on getting it done. Getting my degree, which I had been so set on. The notion of finding a job only filled my body with anxiety, so I put my focus into doing the best I could to finish my course.

Having completed two previous internships, I am pretty familiar with expectations of the intern and the company. I think they are such a great opportunity, both for the student to get insight into the running of a business and for the business to seek and train new talent as well as getting some fresh insights and enthusiasm.

Throughout my time in CIT lecturers always mentioned Fuzion Communications, a full service PR agency with offices in Dublin and Cork. It wasn’t until the end of July that it really clicked with me – Get a job you love, put some confidence into yourself and your abilities and email them!

My mam always told me growing up that I should pick a place I really want to work in and get a job there, easy as that she said!

I have been interning with Fuzion Communications for almost a month now. Time flies when you’re having fun! Initially I thought it would be difficult working from home without being able to ask someone at the desk behind a quick question. However, fortunately for me I work in a communications company and the team here are more helpful and available to talk throughout the day.

Zoom has become my best friend!

Only having to wear office wear from the hips up is a joy. I couldn’t be happier with my first job after college. I’m learning more than I ever thought I could as an intern, and I’m really getting a taste of what a career in PR would be like.

Safe to say I’m very excited for what the future holds.

Heather JordanHeather

Heather Lordan is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

The LinkedIn “headbutt”

August 11, 2020

LinkedIn Tips

It starts with the “connection request” from someone on LinkedIn – after a quick glance over the person’s profile I make a decision whether I will accept or not.

As I keep saying to people in our social media training courses these are not wedding proposals, so my own approach is to give the person the benefit of doubt, thank them for connecting and hopefully they will be another person in your ever extending network that you have had a positive interaction with.

Of course, some people will connect with you with the objective of selling us something – I have no issue with that really as in truth most of us want to make good connections, which hopefully could lead to more awareness and even a good business lead at some point.

I always say to people that in a world of social media there should be no need for “cold calling” and instead think of it as a place for “warm calling“.

Connect with someone relevant, try to have some positive interactions with them, build up some rapport and when and if the time is right gently introduce your services to them.

However, with many that idea just floats high above their heads and instead of taking the “warm calling” approach you get what I call the “headbutt“.

Boom…you didn’t see it coming, right into the forehead and you are left dazed – and you want to do business with me??

I connected with this guy just the other day (XXX is where his name was) and this is what I immediately got back, complete with getting my name wrong:

 Hi Grey

I’m XXX.

My client can bridge funds for your New or Ongoing Business. Do let me know when you receive this message for further procedures.

I am available. Thank you for your anticipated response.

Regards,

XXX

On what planet am I going to do business with this person?

Social media is brilliant for making valuable connections for you and your business – Use it to “warm call” and not to “headbutt”!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

 

 

No better time to learn a new skill – no excuses!

June 18, 2020

Podcasting

We always say to ourselves, “Oh, I don’t have time for that”, “I am too busy”, but we can all honestly say that over the last few months we all have had much more time on our hands. Even those of us who are working from home, we do not have the commute to the office, so that itself is time saving.

I have always loved technology and being a curious person, loved knowing how new gadgets and equipment work, so when I was asked by Greg if I was interested in helping him to edit his many podcasts, of course I said I would be delighted to.

I have listened to the #WinHappy podcasts for a while now, even before I commenced working with Fuzion and I was always impressed how great the quality of them was and ignorantly I didn’t realise that there were many hours of editing these behind the scenes prior to the finished polished product!

The software we use is Adobe Audition 2020. I have never used any type of voice editing software before and I have found it fascinating looking at the different sound waves on screen and that they transcribed to sound. Editing my first hour long podcast took me almost an entire day. Thankfully since my first podcast edit that time has drastically reduced as I get more used to the software.

Another learning when you listen closely is how many times all of use  “emmmms”, “aaaaaas”, “likes” and “you knows” in our normal conversations!

I spend time removing many of these to ensure the conversation flows smoothly, which in turn will give you that finished polished product. I have even become much more conscious of myself when speaking as it has made me realise, we all sneak these words into our sentences in every conversation, a strange habit in my opinion.

The few that I have edited these past few weeks have been with different people from different walks of life and very different businesses. Each conversation makes you feel that you are in the room with the speakers. After each one you genuinely feel you know them so much more than you did before listening to the podcast.

When I see these people and their businesses on various social media platforms, I have a sense of pride knowing that I helped to get their chats with Greg out to the public domain.

These are some of our recent episodes (they are all great but if you have the time check out 11 Year old MC Tiny..he is a ticket!):

Tales from the top floor and much more with singer songwriter Jack O’Rourke

 

Talking Food Glorious Food with food writer and activist, Joe McNamee

 

Early Communications is Queen and Transparency is King – A pan European review of communications by experts during the Covid crisis

 

The unique role of social media throughout the COVID19 crisis

 

Helping the vulnerable as well as Sales and Leadership with Ian Hannon of Activate Training

 

Legal issues arising from Covid19 and much more with Robert Bourke, Partner in Charge with HOMS Assist

 

11 Year Old Rapper, MC Tiny says he nearly had a “meltdown” the first time he entered The Kabin

 

There is no hurling on the ditch with Paula Cogan, President of Cork Chamber

 

“When you let the light in, it makes all the difference” says the positive Gina Murphy of Hugo’s Restaurant as she prepares to reopen

 

I always thought to learn a new skill like this that you would have to be technically trained but alas that is not the case – you just need someone who is happy to show you the ropes!

That is something for me that stands out with Fuzion from any company I worked with in the past, Greg and Dee are very open to the entire team always learning new skills and not just the role you were hired for.

So, for those of you who have ever thought about learning a new skill but thought you couldn’t, wouldn’t or merely thought there was no time – there are no excuses, even for an elder lemon like me….!

Or even better, if you wanted to chat to us about being a guest or even us producing a show for your business feel free to contact me olivia@fuzion.ie or Greg greg@fuzion.ie .

Olivia 

Olivia Trought is the Office Manager with Fuzion Communications, a full service agency providing Marketing, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork.

 

Remote Meetings – Rules of Engagement

May 19, 2020

Over the past few weeks from toddlers to elder lemons, we have all had a baptism of fire when it comes to remote meetings.  

While we are well used to them at this stage you can see already an A to Z of how people are great or not so great using them so I thought it was worth writing this as we can all get a little bit better – it’s all about Communications!

Love them or hate them, they are here to stay, so I have some tips that have helped me through this new way of working and could help you as well.

For us at Fuzion, it gives us the opportunity to say that we are very much open for business, sleeves up and ready to help. And it’s working for us – we even have won new business for the first time ever without ever having met the client face to face!

When the lockdown was announced first, we thought that was the end of all of our Social Media and Media Training as well as our Brand and Communications Workshops, but we quickly adapted and we have been busier than ever thanks to Zoom.

Remote meetings will never replace the valuable face to face connectivity but if we can get remote meetings right, think of the time we can save, not to mind the benefits to the environment and our pockets. 

It could mean that when the world “reboots” if we embrace remote meetings we will be far more productive and effective as individuals and as organisations and we might even win back some more quality of life.

Here are some of my learnings since conquering the fear of my laptop camera!!

  1. Be mindful of your image

Treat remote meetings as if you are all in the same room.

Wear work appropriate clothing and be mindful of your backdrop. If you have a home office, how about using one of your company’s pop ups, or if that’s not feasible either have a blank wall, or a backdrop that is clutter free.

The first week I just wore my gym gear – who cared…. It turns out I did. 

Part of my ability to thrive and not just survive during this time is keeping to my rituals and that includes giving myself time to look well every day – that way, if there is a last minute meeting – well I’m ready for my closeup!!!

  1. Turn your camera on – don’t hide

Pre Covid the majority of people kept their camera off and blamed the wifi! Now it’s becoming less acceptable to have your camera turned off.  

Now most people almost resent it where people leave their camera off.  You almost feel that they are hiding something, or that they don’t want to engage with you fully.

In most cases no one will say anything but they will see you (or not at all!) in a different light if you are the hidden one.

  1. Have the right light

Don’t sit with your back to the window or to strong lighting – all people will see is your silhouette. Use soft natural light to illuminate you in front or to the side. 

If you don’t have good lighting, invest in an LED Ring Light – They are great value, can plug into your laptop and offer a variety of lights and strengths depending on the natural light in the room.

In my room, I work with the light behind me, so I have positioned my laptop on books to the side with one of these LED lights behind the camera, so when I’m on a Zoom call, I turn the light on and it really softens the lighting.  

  1. Frame the camera correctly

Try out a number of positions/locations for the camera – which may also change during the day depending on light. 

Show all of your face. Place the camera at eye level or higher. Looking up at the camera makes you look more engaged (so they say!!)  And look into the lens, not at the screen. That’s where the people are, and that is how you make eye contact.

I have been on one or two meetings, where the other person’s camera was pointed at the ceiling, which is definitely worse than not having the camera on at all!!!

  1. Drown out noise

If you are in an environment where there are other people working near you, or there might be other distracting sounds you might consider using headsets. They could be the typical ones that come with your phone.

I’m working in an office on my own so I find the mic and the speakers on my laptop work fine, however some colleagues that run workshops and webinars prefer to use headphones or a headset with a mic.

Click this link that I found on the Zoom help resources on best cameras and headsets

  1. Sit up straight and proud

Don’t slouch, sit on a chair, rather than a couch if possible, so it feels more like a meeting setting. Don’t move as much as you might during an in-person meeting, and stay within the camera frame.

Saying that, I work from a couch, with cushions supporting my back as I work. 

I have my laptop to my side, connected to a big screen on a coffee table in front of me and my cordless keyboard on a tray on my lap. Very comfy as as it makes room for my new work colleagues – my dogs Honey and Bert either side of me!!! 

When it comes to meetings, I lean toward the edge of the couch, sit up straight, turn towards the camera which is to the side, so that the backdrop is the wall rather than all the cushions surrounding me. It keeps me focused sitting at the edge of the couch and I have my cordless keyboard and mouse on a tray, so I am able to access the screen if I need to.

  1. Look engaged

Remember it’s not a mirror, so don’t go fidgeting with your hair, or don’t click away on your computer keyboard while someone is talking. If you really have to click away or if there is any external noise like the dogs (or the kids) acting up, then mute when you are not speaking.

I was at a meeting the other day, where one of the ladies kept on tying her hair up and then down. She forgot that everyone could see her.

I think I preferred her hair down lol!!!

  1. Be on time

And that means joining the meeting a few minutes before the start time, to make sure your connection is working OK.

It’s sort of like getting the meeting room ready for the meeting. When I worked in the office, I’d always make sure the room was in order before the meeting and this is my way of making sure I create the best possible impression by being on time and that everything is working properly.

  1. Keep Meetings Short

Some people find remote meetings more draining than face to face meetings. So try and keep them to less than an hour. After the meeting walk around for a few minutes, grab a coffee or give the dog (or kid) a treat for behaving during the meeting!!

I find that I have to focus much more during remote meetings. I want to be sure I hear what everyone is saying and that I’m 100% engaged. So afterwards I feel really drained, but I find it helps keeping them to under an hour if at all possible.

  1. Go Zoom

I know there were some security issues regarding Zoom during the first week or so of the lockdown, but we find this platform really reliable and the quality of audio, visual and screen sharing functionality really good. 

It’s free to use to host meetings if they are under 40 minutes and it’s also free to use if you are just joining in on a meeting. You just need to download the app the first time you use it.

Their website is really great as well for tips on how to use the platform as well as general help with organising webinars, meetings or just working from home. Click here for a blog post from them I found really useful – tips on how to meet like a pro while working from home.

The biggest reason for using Zoom at this stage, is that it is quickly becoming the standard. People are becoming very familiar with it and if it is a meeting, a training session or a webinar make it as easy as possible for them and don’t place any barriers to entry, such as another platform they may not know.

So, that’s all from me – I hope you find these simple tips really useful, and you never know I could be meeting you soon, on Zoom or even better in person!  

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Instagram – Reactions and new features during COVID19

April 28, 2020

Instagram Innovation

Have you noticed an uptake in live videos across social media?

With all our constant Zooming, Housepartying and Skyping, everyone is getting much more comfortable communicating through video.

Any time you log into Instagram you’re pretty much guaranteed to see at least one business account, celebrity or influencer broadcasting live to their followers. This is a great time to reach a captive audience especially as activity on the social media platforms has increased.

Instagram has now added the ability for users to watch live videos from desktop, which is a huge move for them considering how they’ve stuck to ‘mobile-only‘ features the last couple of years. The really useful aspect to viewing Instagram live videos on desktop is that now businesses will have a URL to cross-promote on their other social platforms to boost viewership of their live video.

Instagram have now added more tools as stickers on Stories to help businesses during these times, including gift cards, food orders, fundraisers and challenges. These will allow businesses that have been impacted by limited availability or shutdowns to continue to generate income at this time.

Businesses can share a new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.”

The gift card function is a great option for all businesses to build on their brand loyalty and encourage engagement with their customers.

The food order stickers run through third-party delivery businesses such as Deliveroo & Uber Eats, which can be very useful for those food businesses already using those services.

Challenges are another fun sticker Instagram has introduced recently to keep up with all the engagement around real-life challenges happening between their users. Using this sticker allows you to browse the other challenges that are currently popular on the app and also to tag the friends you want to challenge.

It can be useful for businesses to use this function if they have a fundraising challenge they want to promote amongst their followers.

The social media platforms continue to innovate and stay up to date and relevant by their ability to respond to customers requirements, trends and changing circumstances – Instagram have done well here with their latest innovations.

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

Supports are available for your Business

April 15, 2020

What a hard to believe, crazy time that we are all knee deep in!

For some it is incredibly busy, coping with fulfilling unprecedented demand in difficult circumstances, for some it is somewhat damaging and messy and for others this “pause” is devastating and real solutions are needed for immediate survival and to plan for a much needed return to some type of normal.

The Local Enterprise Office network has implemented a suite of support services to assist businesses at this time.

We would urge you to look carefully at these valuable supports, not only to assist you right now, but also to make your business stronger going into the future.

There are 31 Local Enterprise Offices around the country, all offering these additional supports:

A support we have found to be hugely beneficial for businesses throughout the years is the Trading Online Voucher Scheme

A second voucher is now available for businesses that have previously availed of this support over the years. Having a strong online presence has never been more important, so whether it’s improving your website and online shop to creating an app, we strongly advise you to check this out.

The Trading Online Voucher can also be used to support the below:

  • Website Creation
  • Digital Marketing
  • Social Media for Business
  • Search Engine Optimisation

To find more about the online trading voucher and the eligibility criteria visit www.localenterprise.ie and contact your local office.

If we can assist you to put a practical plan together in any of these areas give us a call and we will do everything we can to help.

As well as the Trading Online Voucher, there is a range of different supports available to businesses impacted by COVID-19.

An overview of all supports available:

Trading Online Voucher Scheme
Second voucher available

 

Can you do more business online?

The expanded Trading Online Voucher Scheme helps small businesses with up to 10 employees to trade more online, boost sales and reach new markets.

There is up to €2,500 available through the Local Enterprise Offices, with co-funding of 10% from the business. Funding can be used towards adding payment facilities or booking systems to your website or developing new apps for your customers.

The voucher can also be used towards subscriptions to low cost online retail platform solutions, to help companies quickly establish a retailing presence online.

 

Business Continuity Vouchers 
Apply for €2,500 in consultancy

The new Business Continuity Voucher is designed for businesses across every sector that employ up to 50 people.

The voucher is worth up to €2,500 in third party consultancy costs (at no cost to the company) and can be used by companies and sole traders to develop short-term and long-term strategies to respond to the business challenges of the COVID-19 pandemic.

The goal is to help companies make informed decisions about what immediate measures and remedial actions should be taken, to protect staff and sales.

If we can be of assistance, please contact us and we will talk through the challenges you are facing.

LEO Financial Supports 
Grants for new and established businesses

 

COVID-19
Business Loans  

First 6 months are interest & repayment free
New low rate of 4.5% through the Local Enterprise Offices

The COVID-19 Business Loan from Microfinance Ireland (MFI), in partnership with Local Enterprise Offices, is a Government-funded initiative to support small businesses.

It’s designed for micro-enterprises that are a) having difficulty accessing Bank finance and b) impacted, or may be impacted negatively, by COVID-19 resulting in a reduction of 15% or more in turnover or profit.

To view loan features click here.

 

Lean for Micro
Become a Leaner business

LEAN for Micro is available to LEO clients to help build resilience within small companies.

Under this programme, clients can avail of consultancy support with a LEAN Expert (a qualified practitioner), who will work with the company to introduce lean principles, undertake a specific cost savings project and assist the company in benchmarking its performance. LEAN for Micro can also be used to help implement new remote working and physical distancing guidelines.

 

Mentoring Advice and guidance
Now free of charge 

Grants for new and established businesses

 
Under the Local Enterprise Office Mentor Programme, clients work with an experienced mentor to identify solutions to areas of exposure within their business. With advice and guidance from their mentor, clients develop strategies that are more robust, which address issues and maximise potential opportunities when the COVID-19 crisis comes to an end.
 

Training and Webinars 
Upskill and network remotely,
for free

Local Enterprise Offices have moved training programmes, workshops and networking meet-ups online, covering areas such as cash management in a crisis, leading your business through COVID-19 and advice for employers impacted by the crisis.

Training programmes are free of charge and places can be booked online, through your Local Enterprise Office.

 

LEO Financial Supports 
Grants for new and established businesses

For existing companies and potential start-ups that meet eligibility criteria (such as employing 10 or fewer people with the potential for growth and job creation), Local Enterprise Offices can also offer financial supports to help manage current market challenges:

  • Business Priming Grants
  • Business Expansion Grants
  • Feasibility Study Grants
  • Technical Assistance for Micro-Exporters Grant

To view the full details on the supports available to your business and the criteria visit: www.localenterprise.ie/Response.

Depending on how the situation evolves, criteria may change so please refer to the above website for updates.

Please don’t hesitate to contact us if we can offer you advice during these difficult timesand try to stay positive and seriously think about using these supports, for today and a much better tomorrow….it will come!

Best wishes from all at Fuzion.

Greg

(086) 8311156 greg@fuzion.ie  

Greg Canty is the Managing Partner of Fuzion Communications, Marketing, PR, Graphic Design and Digital Marketing, Dublin and Cork offices

Resilience in the face of adversity

April 7, 2020

Push Up Challenge, Mercy Hospital Foundation

Undoubtedly, the last few weeks have been the strangest I have ever experienced and it almost feels like a blur thinking back to when it all started.

Little did I know when I first heard about Coronavirus how the situation would escalate so quickly into a global pandemic.

It has been tough to watch so I can’t imagine how it must feel for the many businesses that have had to close their doors. It’s a stressful time in general for people, especially those with the additional worry of their business. Almost overnight, their sales have reduced significantly or for many, they have had to shut up shop completely, not knowing when they will reopen.

It’s very tough for charities as well, with many needing more funds now than they ever did to cope with the pandemic, yet their fundraising events and bucket collections which they rely so heavily on, can’t go ahead at the moment.

Amongst this adversity, a light has been shone on the positivity and strength from the people and businesses of Ireland which must be commended.

Whether it has been from looking out for neighbours, friends and colleagues to supporting charity initiatives and local businesses, there is so much good will.

Businesses that have had to close their doors are still willing to donate goods and services to those who need them most, especially for charity and to support our frontline workers.

There are so many great charity initiatives taking place right now that were established by individuals who just want to help. An example is The Push-Up Challenge, created by Emmy Coffey Nguyen to raise vital funds for the Mercy University Hospital and Mater Foundation during this difficult time.

As we wade through this difficult period, it’s important we keep positive, supporting one another as we get closer each day to better times.

Click here for a link to the ‘Push Up Challenge’

Saidhbh Sweeney - Fuzion CommunicationsSaidhbh

Saidhbh Sweeney is a PR Account Manager with Fuzion Communications: PR, Marketing, Graphic Design and Digital Marketing from offices in Dublin and Cork Design


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