Archive for the ‘Online Advertising’ Category

SEO and the Impact it has on your brand

September 20, 2014

Jeff Bezoz, Amazon - Branding quote

A Simple test ….do a Google search using the keywords that describe what your organisation does and see how your website performs.

Crisis PR in Ireland’ , ‘PR firms in Dublin‘ …. Do your own search for your relevant keywords and see what happens. Include your location in the search, which is what most people normally do when they are searching.

From a business point of view it makes clear sense that if someone is looking for what your organisation is offering that they find you easily online. The very best way is for your website to perform for these ‘key‘ searches organically or naturally. If this is not the case your website is more than likely not properly optimised.

If you have done all you can to optimise your website and it is still not performing well enough then it makes sense to implement a Google Adwords campaign to ensure your website is appearing for ‘key’ searches in a prominent position.

While your website performance is essential for business is this the only reason your site should perform well for searches?

I feel another big reason your website should perform well is that it is an integral part of your overall brand. This might seem like an unusual reason at first as we normally thing of ‘descriptors‘ when we discuss someone’s brand attributes.

Jeff Bezoz of Amazon described a brand as ‘what other people say about you when you are not in the room‘. While it might be up to others to describe you this can clearly be shaped by how you portray your organisation through your actions, behaviours, products, services and all the visual cues or representations of your brand.

Your website plays a key role in this, not just in how it appears but also where it appears when searched for.

It’s difficult to appear as a ‘leader in the sector‘ if a random Google search for the services and products you provide has you appearing well below your competitors or possibly so far back on the search results you are not found at all.

If this is the case you need to optimise your website, which is mostly a very straight forward but methodical process and if necessary support this with Google Adwords pay per click advertising.

Where you appear is just as important as how you appear!

Greg Canty is a partner of Fuzion

Fuzion provide online consultancy and website optimisation services from our offices in Dublin and Cork in Ireland

eCommerce – ‘Take Off’ with Online Trading Vouchers

June 22, 2014

Take Off

Fuzion are delighted to be working on two great initiatives that have been introduced by the Government and are being operated by the Local Enterprise Boards.

One of these is the Online Trading Vouchers initiative, which is designed to encourage and assist Irish businesses with eCommerce potential to get trading online and not miss the opportunity to expand their business. Vouchers of up to €2,500 are available to qualifying businesses.

This is a huge opportunity for the right business to literally ‘Take Off‘ by reaching new online customers for their products and services.

With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales.

For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets. This is a huge lost opportunity for Irish businesses.

There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to respond to this digital reality in a meaningful way.

In order to support this goal, the National Digital Strategy aims to get a further 2,000 businesses trading online by the end of 2015.

The Online Trading Voucher scheme has been introduced to support those who wish to grasp this opportunity to expand their business.

Applications are now being accepted in the Pilot Regions of: Dublin City & County, Cork City & County, Kerry, Louth, Sligo and Waterford.

The €2,500 match funded Online Trading Vouchers are targeted at:

  • Small businesses that have a limited online trading presence
  • Less than 10 employees
  • Turnover less than €2million
  • Registered and trading for a minimum of 12 months
  • Located in one of the pilot areas under this phase of the scheme

The Online Trading Vouchers can be used for the development or upgrade of an e-commerce website such as implementing online payments or booking systems.

Other usage includes the purchase of internet related software, online advertising, development of an APP, implementation of a digital marketing strategy, consultation with ICT experts for early stage adopters of online strategy and training/skills development specifically to establish and manage an online trading activity.

In order to make an application those interested must attend one of the information seminars which will provide all the details as to how to apply but also how to best use and gain value from the voucher to support the business online trading proposition.

This is an opportunity not to be missed by anyone who has a small business with products or services suited to eCommerce sales.

Please spread the word and advise anyone who is interested that they must attend the seminars – Attendance is FREE and pre-registration is essential.

Are you ready for Take Off?

The Fuzion Crew..

Check out the other terrific initiative, Ireland’s Best Young Entrepreneur, which is a new competition to find Ireland’s Best Young Entrepreneur, with a total fund of €2 million available to invest in winning businesses and entrepreneurs in every county in the country.

 

Google + Your Business = Success

June 16, 2014

No one cares about Google+

I think the very savvy bunch taking my social media classes as part of the Digital Marketing Institute, Digital Diploma programme spotted my lack of enthusiasm for Google+ from a mile away. In truth they would have spotted it from nearly 10 miles away!!

I don’t get it, I don’t see the use for it and with the other main social media platforms Facebook, Twitter and LinkedIn each having their own separate uses and roles I find it hard justifying any precious time on Google’s social media offering.

Aoife O'Donovan - Starwood Hotels & ResortsI had one enthusiastic social media soldier who made a case for Google+ at the session so instead of me trying to wrestle some inspiration from deep inside me for a blog post I asked the very lovely Aoife O’Donovan, Social Media specialist with Starwood Hotels & Resorts to do the honours.

She didn’t let me down..

Over to you Aoife!!

Your potential customers are everywhere. If I whip out Google on my phone and I’m Googling “Pizza Cork Ireland”, you better jump out at me!

In the age of procrastination and Social Media marketing you cannot go wrong by spreading your Social Media presence a little wider to reach Google+.

A lot of Businesses focus on SEO and getting high in the search results. While Google+ may be the more anti-social member of the social media family it is a small but deadly weapon in your businesses arsenal.

Don’t ignore the giant search engine as Google will look more favourable on you if you play with their toys!

People are looking for you, Get found!

Get in the local Carousel, and get those stars. This is higher than ads folks on your search results so don’t turn your nose up at the benefits. Allow your business to be reviewed; it is not a bad thing. People are used to reviews and expectations are high.

Make sure you address customer service issues and use it as a learning opportunity.

Google+ Screen shot

 

“The Mappy Way”

You receive extra exposure around the location of your business.

If you are a walk in business it is crucial to give your customers directions via Google Maps.

Google + Screenshot

 

Connect with your customers:

With your Address, Phone Number, Website and Opening Hours you will never be more exposed.

Get your information right!  Link all your social icons on your website to be contactable so you never miss out on an opportunity.

Google + Screenshot

 

Easy to use

Google+ is visually appealing and really easy to use.

Even if you are copying and pasting an offer from Facebook to Google+ it looks cleaner and gives you exposure across more channels. Hashtags are a key trend and feature of Google+ posts.

Google + Screenshot

 

Communicate with communities

Share your business offers with communities and invite them to events of benefit to them.

As with all the social platforms don’t over spam these people, and make it personal and valuable to your potential customers.

Google+ Screenshot

 

If you haven’t yet set up your Google+ business page, why not start today by visiting this link.

If you need any more convincing Google it!

Aoife …you are a star, you make great, clear arguments for my favourite platform (not!!!) and you have given me some motivation for doing a little more with the damn thing – Google+, I hate you!! 

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Who does the world think you are?

June 19, 2013

Facebook advertisingApparently I’m someone who is interested in Adult Fantasy Games, the odd bet and I wouldn’t mind driving the new Volvo V40.

I’d like to go on holidays to Tuscany after needing the help of a Retail Consultant and playing some more adult fantasy games!

LinkedIn AdvertisingWhen I get serious I’m interested in ERP (excuse my ignorance but I have no idea what that is) for small business, a white board device for waking up ideas and I might even like to earn some extra money.

When I’m done with all of that I might like to find a new  file sharing platform while I take on my one year diploma course in Corporate Governance with DCU.

Finally I might be interested in switching to UPC.

Interesting person!!

Social Media Advertising

This is a sample of the advertising that is being targeted at me across Facebook, LinkedIn and Twitter.

With all of the different social media platforms it is possible to do some very specific targeting with your advertising campaigns.

Facebook – this probably has the biggest targeting capability as it can focus on your location (as precise as towns), age, personal status and declared personal interests.

For the advertiser  it works on either a pay per click basis (you only pay when someone clicks your advert) or on impressions (the number of times your advert has been shown).

You set a daily budget and you also have the capability of setting a maximum amount per click. The big limitation with Facebook advertising is that most people are in a very social frame of mind when they are using the platform so it probably isn’t great for “heavy” topics.

With Facebook you can also enjoy an element of what I call “endorsed” or “trust” advertising – where you see an advert and it declares that one of your friends likes that brand/product. If you want extra oomph from your page posts you can invest a few bob to push them out to the people who have liked your pages and their friends.

We have found it to be quite effective for many of our clients.

LinkedIn – the targeting capability for advertisers is really good here with options around location (just country so far), age, seniority, the size of the company the person works for, job role, sector and you can even target Groups that have been set up. This also operates on a pay per click basis (these are quite expensive) – you set the maximum per click and a daily budget.

I haven’t used it yet for clients but I have experimented with it for Fuzion – we have won some business as a result.

Twitter ADvertisingTwitter – advertising on twitter is still in it’s infancy and my feeling is that targeting will be more difficult because a user provides limited information when they set up their account. However if you read the blurb twitter reckon you can target by gender, geography and special interests (it must track the content of your tweets  or maybe who you are following to assess this – it might be tricky to target the huge number of users on twitter who lurk and never tweet). You have a choice between promoting your account or pushing your tweets into peoples twitter feed).

We haven’t used twitter advertising for any clients yet.

Collectively across all platforms there is a lot of information and capability that can help you target customers – the skill is knowing who your customer might be and using the targeting tools to attract their attention.

For the record when it comes to me other than a trip to Tuscany (off there next week!), Facebook marketing and pulling my hair out with Sky last Christmas the world just doesn’t know me at all.

I definitely have no interest in adult fantasy games… (al least that what I keep telling everyone!)

Greg Canty is a partner of Fuzion 

Fuzion with offices in Cork and Dublin in Ireland provide Social Media Consultancy and Training services.

Murphy’s, When it Rains it Pours and other Freebie Guilt

May 25, 2013

Murphys, When it rains it pours

Both myself and Jonathan received our reminder at the same time on our phones while working in the office..

You have one day to redeem your free pint of Murphy’s

This is part of the very clever “When it rains it pours” campaign being run by Murphy’s. It works in a really simple way – you register for the APP and when it rains the kind brewery give away a thousand free pints!

When you log onto the APP you claim your pint and you are then given four days to redeem your free pint.

The free pints are available from participating pubs and the APP gives a listing of pubs as well as a convenient “pubs near you” guide. You reclaim the free pint by showing the barman your phone and they give you a unique code that you enter on your APP.

We are both Murphy’s drinkers, it was late on a Friday afternoon after another busy week so why not!

On the way over we had a chat about “free” stuff and how it makes you feel..I always feel like a skinflint when I’m not paying for something.

I feel mean and I feel like an inferior customer when I’m not handing over money. I feel strange when I hand over a discount card and I even feel slightly awkward when producing a voucher to pay for something in a restaurant. Whenever I claim “free” stuff or I end up using a voucher I always feel I should buy something extra so that I don’t feel as bad!

The last time I tried to use the APP in a bar that was listed in the scheme they told me they knew nothing about it. Embarrassing!

As we were ordering our pints we had our phones armed and ready and we tentatively asked the barman if they were doing the Murphy’s scheme …”sorry we don’t do that here“. Ground…open up and swallow me now!

Already feeling like a skinflint and a little red faced, I just paid for our pints and decided I wasn’t going to use the APP anymore – its just too embarrassing.

The initiative is a really clever one that should be great at building customer loyalty and one that also helps to recruit new customers. Due to poor execution (Sorry Heineken – get a sticker or POS for participating pubs and make sure the staff know about it it – make sure the pubs listed on the APP are actually participating) it instead just becomes a phone gimmick that runs the risk of making customers feel bad.

I’m sure this was a million miles away from the great original intention when the scheme was devised.

With any voucher, scheme or discount initiative you are using in your business it’s important that the execution is simple and efficient, your team are fully informed and there is no risk that a customer is left feeling guilty, inferior or with a big red face!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin.

Getting your business found with Google Adwords

August 26, 2012
Website Marketing

Looking for traffic?

I heard a really funny story from a client of ours who was dealing with an elderly couple.

The gentleman asked one of his salesman a question about one of their products. His wife told him not to be bothering the salesman as he was too busy – “When we go home we can Doogle it” she said.

The salesman bit his lip as he tried not to burst out laughing but it does show you how we all use Doogle.. sorry Google to find what we are looking for these days.

We use Google Adwords campaigns for many of our clients and I even lecture for the Digital Marketing Institute on the topic of Pay Per Click advertising, of which Google is the main player.

I call Google Adwords “Sniper Marketing” – when executed properly you are able to target anyone online who is looking for exactly the products and services that you are offering.

If your website is not being found online when one of your possible prospects does a search then you are simply “not in the game”.

With a combination of a well optimised website, supported by a Google Adwords campaign you can ensure that you don’t miss any of that important online traffic.

Easy?

The big problem as I see it, is that a Google Adwords campaign is too easy to set up yourself!

With a few clicks you can run adverts on keywords you start bidding on, and before you know it your credit bill is creaking.. often without a lot of success.

I was that soldier until I found a guide to Google Adwords many years ago written by a guy called Perry Marshall. After downloading this guide I quickly realised what I needed to do in order to create value for money campaigns. With Perry’s advice I learned how to create effective campaigns at the lowest possible cost.

Operating successful Google Adwords campaigns requires skill, knowledge, hard work and practice and Perry’s guide set me on the right road.

Ultimate Guide to Google Adwords

Ask Perry Marshall

Recently I came across an updated version (3rd Edition) of “The Ultimate Guide to Google Adwords” and this time Perry Marshall has enlisted the help of Byran Todd, another experienced marketing consultant and adwords specialist.

Google and the online world in general has moved on and this guide brought me nicely up to date with some of Google’s new features and opportunities. The basics are explained in a really practical and interesting manner – study these and put them into practice on your campaigns as you work through the guide. The guide also offers other resources for deeper analysis and insights.

The guide touches on other areas such as web optimisation, social media and a benefit I did not expect was a lesson in marketing! Follow the advice and you will learn even more about your customers and the magic words that will have them making enquiries and placing orders.

I’ve already applied the learnings to both our own and client campaigns and I can see the improvements.

If you are are contemplating a Google Adwords campaign or you are already running one I can guarantee you that this guide will save you money and help you achieve better traffic and results.

Thanks Perry and Bryan for the refresher course – you have made me a better “G” man!

Greg Canty is a partner of Fuzion

Fuzion offer Web Marketing Services for clients including the management of Google Adwords campaigns.

Facebook and “Show me the Money!”

June 11, 2012

Show me the money

I was doing a simple status update on the Fuzion Facebook business page and I noticed a “notification” window open up that I had not spotted before.

Promote this post to get more views and comments” the notification window shouted at me. I already knew that I could create an advert for specific posts but it had never been waved at me so blatantly.

Between the changes to business pages that went through at the end of March, the stricter rules about running competitions and no longer being able to specify “landing” pages, Facebook are really hitting the brakes on your ability to generate activity and “likes” without writing a cheque…. the free ride is over.

promoted posts - facebookFor the business page owner/administrator you need to provide huge value, personality and clever content to make it attractive for users to “like” your page or you must simply write a cheque.

Facebook is now serious business and we have officially entered the era of “Show me the Money

Greg Canty is a partner of Fuzion

Are You Ready? ..

January 9, 2012
Phil Lynott - This Lizzy
Are you Ready !!!!

I was 14, it was 1979 and I stood there in awe in a hot, sweaty and packed City Hall as Phil Lynott roared down at us with his fist shaking .. “Are You Ready?“.

Of course he was greeted by loud roars from the thousands of rockers. Again he roared “Are You Ready?” and he managed to increase the decibels even more from the devoted audience.

Once more he roared the same even louder and with the crowd now in a frenzy the band launched into an incredible version of the song “Are You Ready” and lifted the roof off the place!

I was mesmerised…to this day it must have been my best ever concert moment and it cemented my passion for music. Thank you Phil!

So, start of another year and to take a lesson from the Phil Lynott school of motivation … Are You Ready?

It’s a time for resolutions and of course we all have the very best of intentions so I just wanted to offer you a few of our Marketing & PR tips to help you on the way – if you’re as passionate as Phil about your business as he was about his music this will be valuable ..

  1. Positive Intent – before I go into all of the practical stuff it is vital that you have this and that your let your team know that you want them to have the same. This should be the driving force behind every thing you do. You will be amazed the opportunities that come your way and will appear when you have this mindset.
  2. Get in the game on-line by being found – this is the low lying fruit guys. These are the punters who are already looking for your products or services. Test it – try a few searches and see how you perform (for example PR firms in Ireland should hopefully bring a listing for Fuzion). If you are not found for your priority keyword searches you should optimise your website and maybe consider a pay-per-click advertising campaign on Google.
  3. Online Communication – if you decide to communicate to all your customers, previous prospects and other contacts right now could you do it? If not consider adding an email newsletter service to your communications and let people know of changes to the business, new products, new services, awards and other news on a regular basis. This is easy to set up and it is easy to capture new contacts for your newsletter directly from your website.
  4. Social Media – one of my buddies gave me some guidance recently gently advising that I was too concerned about online. I’m sorry, when I see an opportunity maybe I just point it out until I see it being grasped! Online gives you an opportunity to amplify your existing efforts – In truth very people in business today are using the popular platforms such as LinkedIn, Twitter and even Facebook properly. There are a few who are thriving by using these very cleverly – thankfully we are one of these and to be honest we could always do even better. Social Media Consultancy is a thriving industry because there is a huge appetite to learn by those who have spotted the importance of this communication medium.
  5. Good stories – one of our motto’s at Fuzion with our clients is Never waste a Good Story. If there is good news happening in your business, if there are interesting personalities, if there are changes that should be publicised and great products then get them out there with a strong PR Plan. Every business has good stories – don’t waste them. PR can be a very effective and economical way of getting your message out there.
  6. The Mirror – have a good look in the mirror for your business. Does your branding, signage, website and other tangible visible elements properly reflect the quality of your business, products and services? Right now take a glance at your business card! It may be time to refresh your branding and put your best foot forward.
  7. Advertising & Promotions – If you have pulled back on activity in this area then maybe it is a time to revisit this activity. There is terrific value to be had if you do this in a very planned way, securing great prices and also negotiating promotions and editorial coverage. The chances are your competitors have cut back on their activity – time to steal a march on them?
  8. Marketing Plan – Map out all of your Marketing & PR activity including your budgets for the year and share this with your team. Try to ensure that there is a constant stream of activity so that your business is always very visible with your target audience.
  9. Measure – Track the performance of your activities, giving each of them a proper chance to seed so that you can properly assess their effectiveness. Flex your plan where necessary.
  10. Be Ready – Be ready to grab those new opportunities as they come along – they will!

Have a great year and we should leave the last word to Phil Lynott and Thin Lizzy

Greg Canty is a partner of Fuzion

JFK – the back garden speech and Social Media Magic!

August 9, 2011
JFK - Famous Speech

JFK - The Message & the audience

And so, my fellow Americans: ask not what your country can do for you – ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man

Imagine if JFK had made this famous speech on 20th January, 1961 in his back garden over the fence to his next door neighbour instead of in front of millions around the world  – What a waste that would have been!

Imagine having the same audience and wasting the opportunity by delivering a short, boring speech and saying nothing of any significance – What a waste that would have been ..

While social media is still pretty much in its infancy I am amazed how many people are struggling with it – yes, they have jumped in there, have decided it is for them and that it warrants some effort but getting it right in most cases just isn’t happening.

I am seeing two quite contrasting and very common things happening in our work with clients and in our social media training.

The Posters

This crew have found the knack of posting on-line, they are pumping out status updates, clever links, uploading fabulous pictures of new stock or from customer events, sharing videos on Youtube that are relevant to their business. The problem often is that they are devoting a lot of time to posting but to a tiny audience – what a waste.

The Collectors

This very different crew are in a race for numbers, busy accepting connections on LinkedIn, accepting followers on Twitter and friends on Facebook but posting very little – “But, I don’t know what to say?” – what a waste.

The Message and the Audience

If you want to start winning with your social media efforts make sure you spend equal amounts of time and effort creating your worthwhile messages as well as creating an audience for these messages. Be patient, over time you will get better at posting, you will build the size of your audience and you will enjoy success with your efforts.

To achieve Social Media magic I will leave the last word to JFK and I will steal some part of that famous speech that is not as well known: “In your hands, my fellow citizens, more than in mine, will rest the final success or failure or our (your!) course

Greg Canty is a partner of Fuzion

Google Adwords and when you should try other forms of “Sniper” Advertising

July 18, 2011
Fishing for customers!

Fishing for customers!

I am a big fan of Google Advertising  used as part of marketing campaigns for our clients fishing for new customers – the Google Adwords platform is really valuable and I often refer to it as “Sniper” advertising.

Instead of your traditional “blanket” type advertising on newspapers or other media with your Google Adwords campaign you can target anyone that is searching for your products or services – effectively you can target the “low lying fruit” – those people who have already decided that they want what you have to offer.

If you are not found you are not in the game.

Google Adwords operates on a bidding basis whereby you “bid” on particular keywords or phrases – when someone searches for these your advert will display (if you are bidding competitively enough) and if the user clicks on your advert they will be directed to whatever page of your website you have specified. That’s powerful stuff – bringing them right to what they were looking for.

The great thing is that these campaigns operate on a Pay-per-click basis, which means you only pay when your advert is clicked on.

This sounds like an automatic recipe for success but there is no guarantee that the customer will order or enquire – once they arrive at your website you need to ensure that the content excites them sufficiently so that jump into some form of action.

Google Advertising

To Google or not to Google?

Google Adwords Tips

There are many tips for making the most of your Google campaigns:

  1. Avoid broad match – make your bids either “phrase match” or [exact match] (Google either of these phrases and you will find explanations)
  2. Build up Bidding gradually – start low and nudge your campaigns up slowly, keyword by keyword
  3. Quality Bidding – be careful with your adverts – split your campaigns into different groups, write separate adverts for each set of keywords and specify an appropriate landing page for each. Optimise your website ensuring that important keywords are catered for.
  4. Variations – work on your keywords – spend some time working on all the different variations and add geographic variants of these (PR in Dublin etc)
  5. Google Suggestions  – the Adwords software will help you with word variations (make sure you add these in “phrase” and [exact] match formats)
  6. Know your Margins – don’t go beyond what is sensible for keyword bids (pause keywords that are too expensive)
  7. Measure SEO – make sure that you are not bidding on keywords where you are performing well organically
  8. Position First is not necessary – sometimes Position First can be a lot more expensive than 2nd or 3rd, which may make a lot more sense
  9. Reporting – set up your reports and keep an eye on the keywords that are using up most of your budget – make sure it makes sense to spend money on these keywords
  10. Be Patient – people might come to your website a few times before they purchase – would you buy 1st time you visit a website
  11. Awareness – while orders and enquiries might be the ultimate goal other benefits could include awareness in the sector
  12. Compare Value against Traditional Advertising – Google Adwords is another form of advertising – compare the effectiveness of your budget against what you are getting in other forms
  13. Database – Once you get people to your website try to get them to sign up for any form of database (newsletter, Facebook or Twitter)
  14. Content Placement – Avoid content placement adverts in most cases (where Google places your adverts on various websites on the net)
  15. Professional – Get help from a professional when you are setting up your campaign but ask for training on how to use it (if you do not know what you are doing Google can be a hungry beast!)

(I’m sure you can add many more tips – I will gladly include other suggestions!)

Facebook advertising
Facebook Advertising a serious player?

While Google is a great form of online advertising it doesn’t always work and there are times when you should consider switching budget to either Facebook or LinkedIn advertising.

With both of these platforms you target a “fixed” advert(s) and pitch it to a certain demographic of people – these adverts operate on a pay per click basis in the same way as Google. (LinkedIn is the more expensive of these platforms).

The demographic options with both are quite different and as you would imagine LinkedIn is much more suitable for Business to Business advertising.

When advertising here it must be remembered that the person using the platform has not executed a “keyword search” – they are merely using the platform – this probably means that the “click” onto your website is probably less valuable or less immediate than with Google.

I would consider these platforms as an option when:

  • Your keywords are just too competitive, and as a result too expensive on Google
  • Your product or service is quite new and people do not yet know how or what to search for
  • Your objective is more about awareness and branding and building a following (Facebook)
  • You want to advertise to your prospects in a more social or specifically business environment (Facebook/LinkedIn)
  • You want to target people with declared special interests (Facebook)
  • You want to target people who work in particular industries and who hold particular job types (LinkedIn)
  • Demographics are more important that search keywords

A superb feature of Facebook advertising (this is why Google are starting to target the social media space with Google +1 as it is a real threat to their revenue) is that you have the option of bringing users to your facebook business page – here you hope they will “like” the page when they get there and then you will enjoy a cumulative effect with all your advertising efforts.

Once you have an interested person on your page you can then excite them with your content, which should lead to plenty of business over time.

Summary – Pay Per Click

Pay per Click advertising is still growing and should be seriously considered as part of your marketing mix. Now there are even more options online and it is important that you understand each of these and explore how these could work for you.

Each of the platforms present unique opportunities, which if executed properly should bring extra business to you.

Pay per click? – It’s just a click away, what are you waiting for?

Google, Facebook or LinkedIn

Greg Canty is a partner of Fuzion and runs Pay Per Click campaigns for a wide range of clients


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