Nothing says IMPACT like an event….

After a two-year hiatus on in-person events, it has been a busy few months at Fuzion, planning, organising, and executing a number of events for our clients.

From new pet-store openings to live cookery demos, art exhibitions and high-profile national container terminal launches – it has been a whirlwind……..and we love it!

There is nothing like an event to create a high level of impact – through both the media coverage gained, and the all-important lasting impression with clients and stakeholders. Even the simple act of inviting people to your event is an excellent way of getting their attention and making them aware of the initiative.

Events form a valuable part of a communications strategy, connecting clients with their customers, stakeholders, staff, and the local community….it’s all about taking a moment to thank those who are close to you, reinforce those connections, and celebrate the milestone your company has achieved.

The recent launch of the Port of Cork, Cork Container Terminal in Ringaskiddy was an excellent example of creating impact. Not only did we reach almost every news outlet that day – from national TV and radio news bulletins, to print, online and trade publications, but for the 200 guests in attendance, (some of which chartered flights from overseas to attend) the atmosphere created on the day is something they won’t soon forget.

It’s safe to say at Fuzion, we put on a great show!

(Disclaimer: Working in partnership with an amazing, proactive client is also a great help!)

So how do we do it? Here are my top 10 tips to create a memorable event:

1. Planning – planning in advance is key. Brainstorm, research and map out your event format and a guideline budget. Keep track of your activities, budget, suppliers, checklists and media targets in one, easy-to-follow spreadsheet that all of the team have access to and keep it updated regularly. A well-thought-out running order will be your bible!

2. Personalise – wherever possible BRAND IT! Creativity goes a long way – from your event invite (we use Greenvelope.com – an e-invite that works a treat), to your catering, decorations, and staging – a running theme helps create a cohesive look and feel. Guests will appreciate the attention to detail.

3. Guestlist – inviting high-profile guests, relevant to your event, will help attract media attention and adds a layer of esteem to your event.

4. Create unique experiences – Add a dash of something EXTRA and involve your guests in an interactive experience to add the wow factor. A boat trip, guided tour, a live demonstration or performance….or a trip up a 50 metre high crane – the possibilities are endless!

5. Make it ‘instagrammable’ – A quirky photo backdrop, mural, balloon art and other branded elements all help to encourage guests to share photos from your event on the day. Set a memorable hashtag for your event and get trending! Video footage, or better yet, drone footage will bring your insta-game up a notch.

6. Divide & Conquer – behind every good event is a team of people running behind the scenes. Share out as many of the tasks and responsibilities as possible and have regular check-in meetings with your team to make sure everything is on track and everyone knows their role on the day.

7. Suppliers – work with trusted suppliers, ideally those you have worked with before to ensure the smooth running of your event. Draft briefs for each supplier detailing your agreed setup and timings. A good working relationship with your press photographer is key – to capture ‘the money shot’

8. Embargo or Exclusive? Select your key target press and contact them with the relevant information well in advance (at least 3-4 weeks if possible). This will allow them time to plan their story, arrange interviews and schedule time to attend the event in their calendar. Draft your press release early, have it approved and share it with select trusted media contacts under embargo. Sweeten the deal with a first exclusive to one of your high-profile national targets – though caution is advised here – choose carefully!

9. Get stuck in – often with events, not everything is going to go exactly to plan, so allow for flexibility and get stuck in wherever needed. Comfortable shoes on the day are a must…..and breathe!

10. Got to have Swag – offering a small gift or goodie bag to guests on departure is a nice touch that will ensure they are taking home something to remember you by…..

We also co-ordinate the speeches, ensuring that content isn’t duplicated (not always easy!) and for the team members who are in the spotlight with the media, we make sure they are well trained and prepared, to ensure that they do manage to communicate the important messages about the respective initiative – there is so much involved!

Of course, this list could go on for days, and there is no one-size-fits-all approach…..but executed correctly with the right event partners, who are as organised as they are creative, you are sure to create a memorable event and that all-important IMPACT.

Suzanne

Suzanne is a Senior Account Manager with Fuzion Communications, a key part of our PR and Event Management team. We operate from offices in Dublin and Cork, Ireland.

The Importance of Visual Assets in Effective Public Relations

A recent photocall by our wonderful Account Executive, Heather Lordan for Southern Comfort

As one of my favourite saying goes, ‘a picture is worth a thousand words’, and this couldn’t be more true when it comes to conveying an impactful PR campaign. 

Photocalls and visual assets are essential in PR to accompany a pitch for an article, case study, or press release. Strong imagery immediately amplifies the content, catching the reader’s eye straight away, and prompting their curiosity. 

Strong visual content can propel both the story and brand in a fun and effective way. My favourite part of building any campaign is brainstorming photocall ideas with the team and watching the story come to life from there.

Here are my top three reasons why I believe a striking photocall image is a worthwhile addition to any PR campaign:

Visual Storytelling 

A strong image will strengthen your campaign and engage the consumer in your brand story.

A flat image with a person holding up a branded sign offers nothing to the journalist or the reader. I always like to think outside the box here, exploring the use of dramatic colours, unusual props, and picturesque locations.

A photograph sets expectations about the tone and subject but It shouldn’t give away the whole story. The image should engage the curiosity, prompt the question and the caption and press release should offer the answer.  

Shareability

Social media is a great way to increase the reach of PR campaigns and create a conversation with your target audience.

Images are processed in the brain’s long-term memory, while words are processed in the short-term memory. If the image is captivating, people will be more likely to share which encourages their followers to find out more about the story.

I always encourage brands to share assets internally as it brings the team on the journey too.

A recent photocall by our creative Account Manager, Michelle Harrison for IACP

Increased Brand Awareness

Images make an immediate connection with your audience because they are less taxing on your attention.

If you have a great image to go with your story you will recieve more media coverage and as media coverage grows your brand will garner much more attention.

Quality media coverage not only secures share of voice for your brand but also establishes expertise and credibility – a priority in the world of Public Relations.

So, next time you have a great story that is worthy of media attention spend time and attention with your team and your press photographer to capture those special images, because they are probably worth more than 1,000 words!

Stephanie Stafford 

Stephanie is an Account Director with Fuzion Communications, a full service PR agency with offices in Dublin and Cork, Ireland. Stephanie is known for her innovative approach to PR as well as her diverse range of agency and in-house communications experience. 

Our German Crisis Communications Partner, Engel & Zimmermann

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur.

The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly flexible and is able to react immediately to clients’ needs and where necessary co-ordinate across different jurisdictions in Europe.

At the time of writing there are experienced agencies in 11 countries as part of the CCNE.

To give you some insight into these international partners we have asked each of them to give us some information about their business, the local “hot topics” and their general approach.

We start off with the founding partner of the CCNE.

Here is some information about our German partner agency, Engel & Zimmerman.

About them:
Engel & Zimmermann was founded in 1985 in Munich. Nowadays the owner-run consultancy has a second office in Osnabrück (Lower Saxony) and works for more than 60 companies as regular consulting clients. 50 employees take care of mostly midsized companies.

For these clients they set up systematic crisis prevention, e.g. training for the staff with camera-based media training, workshops for the crisis management team or risk analyses. When a crisis occurs they develop effective communication strategies and talk as spokespeople on behalf of the client to the press.

Engel & Zimmermann specialise in working for food and beverage producers, which account for about half of their regular consulting clients. Furthermore, they deal with compliance and cyber breaches for companies from various industry sectors.

Crisis Communications in Germany:
Communications is very challenging in Germany these days. They observe that social media and corporate communication departments in many companies are not well prepared for sensitive communications with the general public. One of the big topics they identified is that companies are struggling with what they refer to as identity politics.

Many of them are completely overwhelmed and need help in developing an attitude or position concerning political and social issues (e.g. racism and gender diversity), which is accepted by all of their customers. It is more and more obvious that no company can be unpolitical any longer. The reason why Engel & Zimmermann has so many clients from F&B is that this sector has been highly criticised in Germany for many years now. The expectation is that this development continues in the future.

Broadcast media, NGOs and parts of the general public have a huge focus on product quality problems, the use of additives and artificial flavourings or general consumer deception. Against this background, many F&B companies are under permanent pressure and communication mistakes have to be carefully avoided.

Their Approach:
From their perspective, crisis communications is a strategic and long-term task. They are convinced that systematic crisis prevention should be practiced by all companies, which is their groundwork for every kind of effective communications in the case of a crisis. They are available for their clients 24/7 and also help them with current issues. Because of their strategic approach they also believe that and crisis should be precisely analysed in the aftermath. They consider their strategic approach to be a holistic one – from crisis prevention to ad-hoc crisis communications and to crisis evaluation.

The Irish Comparison

While the basics that we follow are identical; be prepared, identity potential risks, have a plan, have a great, experienced team that can handle a crisis and a client team that is trained to handle media with support – it is clear that there are special conditions in each country that you need to be aware of if you are dealing with a crisis and it is at these times that you need a local experienced, agile partner to help you navigate these challenges when they occur.

If you would like any information about our crisis communications service or the Crisis Communications Network Europe feel free to contact me at deirdre@fuzion.ie.

Deirdre

Deirdre Waldron, founder of Fuzion heads up the Crisis Communications team, which operates from offices in Dublin and Cork, Ireland.

While it’s not guaranteed, it is possible

At Fuzion we strategically think about our approach to media opportunities and look for the best possible way to tell our clients’ story. While we cannot always guarantee national blanket media coverage with every story, that doesn’t always stop us from trying…

CRY Ireland has such a powerful story and Fuzion has been working with them for almost six years to help tell this in the best way possible while increasing awareness of the charity and the amazing work that they do. This time last year, Fuzion had the idea to reach out to the “top dog” of Irish Media, The Late Late Show to see if there was any interest. (Ambitious we know!)

Almost a year later, The Late Late Show dedicated Friday’s show on the 12th of March to raising awareness of sudden cardiac death. As we worked more with the producers of The Late Late Show, the more they bought into the story of CRY and quickly realised how valuable the work that they do is. The show featured CRY Ambassador and Downton Abbey star, Allen Leech, Model and jewellery designer Emily MacKeogh and Founder of CRY, Marie Greene with each telling their experience of losing someone to Sudden Cardiac Death and their link to the charity.

With CRY’s major fundraising events being cancelled due to the pandemic, not only was the charity’s revenue adversely affected but so were the families of CRY. Many families that have lost someone to sudden cardiac death were left in isolation without the support of friends and family. Often, communities used regional fundraisers for CRY as an opportunity to come together in support of losing someone in their community. Many now left to grieve alone.

Over the last year CRY have been working vigorously to improve their family support services including the development of an all-island helpline. It was estimated that it would cost €150,000 for CRY to continue providing their cardiac screening and bereavement services for free over the next three years.

From the Late Late Show segment and the media coverage that came with it, CRY managed to reach their goal and more, raising over €155,000, while also reaching many homes who weren’t aware of the charity, but had lost someone to sudden cardiac death.

When the idea came about to pitch into the Late Late Show, we could have never imagined the amount of support CRY would receive and we are delighted to be a part of the footwork that helped achieve this. No idea is too big and we always try to reach for the stars with our clients.

While it’s not guaranteed, it is possible!

Note: A huge thanks to the fantastic team at The Late Late Show for taking the time to listen to us, for understanding how important the work of CRY is and for working so hard to deliver this message to viewers of the show – you have made an incredible difference to so many people that are supported by CRY.

Niamh 

Niamh Lawlor is an Account Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

The Power of Communications in a Crisis – Updates from professionals across Europe

Fuzion Communications are members of a pan-European network, the Crisis Communications Network Europe, which is made up of independent Communications agencies who offer a significant Crisis PR service in each different country.

The rationale for this network is to have a strong group of like minded, connected agencies that can handle Crisis PR situations for clients when these crises extend beyond national borders.

When it comes to a crisis that extends beyond borders there is no better example than the COVID-19 crisis that has affected everyone.

On the Win Happy podcast, I invited a senior person from each agency in the network to discuss the crisis and in particular:

• The status of the crisis in each country
• How government have reacted
• How good the communications have been
• The media role in these communications
• The reaction of the general public

It is clear listening to the really interesting discussion, that we can see the huge difference that strong communications can make in a crisis and and it can literally help to save lives.

Trusted, responsible government, leading by example, powerful gestures, quick action, honest briefings, strong and accurate media reporting and the public response are all key factors that determine the success of the communications and the fate of so many in each country.

The members that featured on the podcast were from Italy, Spain, Germany, Denmark, Ireland, England, Netherlands, Austria and Belgium.

You can listen to the show by clicking here.

Enjoy the show..

Greg

Greg Canty is a Managing Partner of Fuzion Communications who offer a full Crisis PR service from our offices in Dublin and Cork, Ireland 

 

How PR and Advertising Work Better Together

For many years we have seen brands and agencies focusing on one discipline as part of their marketing strategy, thinking PR alone will encourage sales with no advertising (be that digital or traditional) or vice versa. But with the rise of the internet and social media, brands and companies are now realising that they need to use PR and Advertising together to be more strategic when it comes to their marketing approach.

There is no longer a one-way channel between brands and consumers.

Advertising no longer controls the distribution of your message and PR is not the only channel telling your brand’s story. Consumers have more power than ever and are somewhat in control of the message your brand tells.

The general public can get a message out about your brand or company in a matter of seconds or tune in to your marketing messages on Facebook, Twitter, Instagram, Pinterest, LinkedIn,YouTube, or other online forums. The list is endless.

This is why it is now more important than ever to ensure your PR and Advertising are working cohesively together.

Paid for advertising needs to promote and reach the people most willing to pay for a company’s products or services and entice them to buy. PR helps to make this advertising more effective as it cultivates a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. By using them strategically together you hopefully create both awareness and trust with your target audience.

A great example of a brand using PR and advertising together is Paddy Power.

Whether you love them or hate them, you can’t deny they are forever in the media for something they have done. Not only do their marketing stunts get them noticed by their target audience, but they are also often the topic of conversation among other audiences too, spreading their message far and wide.

Not only does this PR activity keep them top of mind with the public, but it is enhanced by their paid for ads ensuring that they are forever being seen by the people most likely to place a bet. This strategy has transformed them from local betting shop business to global betting giant.

By allowing PR and Advertising to work together you create one consistent message and a synergy effect, so customers see one brand whether they see you on the TV, radio, in print, or online.

Whether you are working in an Insurance company or working on ‘the next big thing’ you have an opportunity to maximize your brand through great cohesive brand building and ensure you are always moving with the times.

At Fuzion Communications we love fully integrated campaigns because we know these achieve the best results and we encourage this with all our clients.

If you would like to find out more about what we can offer, please contact us at info@fuzion.ie or visit our website www.fuzion.ie

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

 

It’s all about integration!

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PR Professionals navigating the world of Online Journalism

There is no denying that the face of the media industry is steadily changing over time.

Print journalism is in decline and the move to online journalism is the new age of media. Over the past few months alone we have witnessed the print edition of The Times Ireland close down to solely concentrate on its digital outlet, and there have been major changes in Independent News & Media as sadly redundancies took place across a number of its newspapers. 

As print media goes deeper into decline, a number of long term print journalists are making the more stable move to online media.

Leslie Ann Horgan, former Editor of Irish Independent Weekend Magazine is now Head of Content with Her.ie and Ellen Coyne, former Senior Political Correspondent with The Times Ireland has taken up a role as Political Correspondent with Joe.ie.

The changing face of traditional to online media is often lamented among PR people and this can come with good reason. As out of date as it may seem, the PR industry needs print media.

For many PR professionals having a client appear on the front page of a newspaper tends to win out over an online piece and is often still deemed as more valuable to the client. 

Perhaps it is the case that there is still a great amount of value placed on print media coverage as this is traditionally how positive PR was measured and there is a slight reluctance and slowness to treat online coverage with the same respect.

It also takes time for PR professionals to build relationships with journalists and we tend to have ‘go-to’ print journalists that we have worked with over the years depending on the content we are pitching. It is important for the implementation of successful PR that positive relationships with online journalists are formed in the same respect. 

Online news media is growing at a rapid pace in Ireland with companies such as Maximum Media continuing their expansion into areas such as politics. As the shape of the media industry continues to change, new adjustments and relationships need to be formed as the PR industry navigates how best to work with online news media.

Regardless of print or online, PR still shines through as a way of valuable third party verification of positive news for you and your brand adding momentum and credibility to your other promotional activities.

Michelle

Michelle Lynch is a PR Account Manager in the Dublin office of Fuzion Communications, a full service agency offering Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

It’s hard to find the perfect shade of yellow when you’re a blonde?

For decades it was suggested that blondes simply can’t wear yellow, as it clashes with their hair and gives their skin an unpleasant, pallid undertone. This might be true of certain yellows (Lena Dunham is just not having a good day here), but sometimes when you find that perfect shade/tone it can look fantastic!

With that said, this can also be true when looking for the perfect supplier of a service you require for your business. In this scenario, the client is the blonde individual and the shade of yellow is the service you require – Procurement!

PR is a service that some businesses, not all, often don’t clearly understand in terms of what the service is or how it can benefit them.

There are many elements to a PR campaign and more and more agencies are now adapting to the changing world of technology as well as developing extensions such as design, social media, digital support, and training.

For a business, it is important to find your perfect PR agency match (your shade of YELLOW!), but you also must be ready for PR and understand what type of support you need from an agency.

The following are some tips that will help guide you before contacting any agency:

1. Are you ready to share your company’s expectations, your business plans and goals?

This is important. An agency will need to know what direction the company is looking to go in and where they see themselves in the future. This can decide the concepts and angle the agency may suggest to you – is it a project requirement or a more long term like a retainer?

2. How much time are you willing to give to the PR campaign?

Your agency will require ease of access to the information they need to tell your story. The campaign can only go so far and move at the pace agreed if all parties are willing to invest the required time. Be sure you have a strong team that can help facilitate this.

3. Be realistic with your expectations re: Return on investment

This will not happen overnight and in reality you should expect to see media interest within 2-6 months of the campaign (this can be industry sensitive).

4. Social Media should be your best friend!

It’s time to embrace the online social space. This can be supported by your agency but no one knows your company better than you and it would always be recommended that the voice of the company is visible across all platforms – strategic plans can be created here to give direction.

5. Prepare to be open minded and uncomfortable

If you are looking to stand out from a sea of similar companies, products etc then you must be open to thinking outside the box but also within relevance and respect to your brand identity. It’s important to grab some of the spotlight!

6. Who will be holding your hand?

When you first meet your prospective PR agency you will more than likely meet a senior, super professional senior team. Our super tip here is to request that you meet the full team who will actually be doing the work on your account – do you like them, are they right for your business, do they seem to grasp what you are trying to achieve?

7. Financial expectations

Be realistic! You’re a business person that has a particular value on the work you do and so does the PR agency. This all boils down to what your needs and expectations are, as well as the time that you’re willing to give. All these factors can make a huge difference to the value, not just in relation to cost but overall results.

 

Now it’s time to look fantastic!

If you take all of this on board, approaching an agency should be easier with these points in mind and you will be on the right road to finding your PR agency match!

Your perfect YELLOW!

Arlene

Arlene Foy is an Account Manager with Fuzion Communications in our Dublin office. Fuzion provide Marketing, PR, Graphic Design and Social Media Management services from our office in Dublin and Cork.

 

 

PR is not a “one size fits all”

The perception of the PR industry is one we often have to fight against and to defend. Some people may take a cynical view that PR is an indulgent commodity, a drain on a marketing budget and that those working in the industry are experts on ‘spin‘ rather than communication.

It’s hard not to feel offended and disheartened when you look at it from the inside out, knowing the broad range of work and tasks our job entails.

For instance one client of mine depends on me for devising their strategy in line with their organisation’s objectives over the coming two years. I’ve carried out workshops with top level staff across divisions with the aim of helping them to refine their messaging, target audiences and objectives. I also act as their press office function which, for a public sector Statutory organisation, is a role of great responsibility that requires efficiency, accuracy and professionalism.

Another client of mine is a global company which requires profile building to raise its profile and understanding among the Irish market.I do this through liaising with their stakeholders, identifying interesting case study stories to pitch to the media, through office launch events and openings, media engagement and drafting and issuing press releases.

I work closely with the company’s global corporate communications team, which can significantly increase the level of liaison that is required but it is absolutely necessary to provide them with assurance, confidence and understanding of how we work and achieve results in Ireland. Building this relationship has built trust which is paramount.

We may have another project that is purely for internal communications to foster and enhance engagement with staff through events, workshops, communications, videos etc.

As an agency the varied and broad nature of our work and client base is significant. One size does not fit all – the only common ground our clients and work has, is enhancing and sometimes protecting their reputation which can be achieved through many diverse PR activities.

Aoibhinn

Aoibhinn Twomey is a Senior Account Director with Fuzion Communications – PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

(Image taken from the very funny 2005 movie, “Thank You For Smoking” which presents a great example of spin)