Posts Tagged ‘TikTok’

Social Media Updates and Trends

March 22, 2021

It’s been a busy year for social media platforms so far!

From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting banned from every social media platform – remember that? It feels like forever ago!.

Social media is still as prevalent as ever and necessary for businesses to help build their online presence and we can help keep you focused and up to date!

We offer training to help create focused social media strategies and plans and then specific, bespoke training on the relevant social media platforms for individuals or teams to execute that strategy.

(Click here to learn more)

Facebook just can’t help getting into hot water these days… Their most recent foray into angering everyone has been to ban Australian news publishers from the platform after a disagreement with the government there about some new commercial and payment rules they were introducing.

They have finally come to an agreement or compromise depending on how you’d like to look at it with the Australian government including 4 amendments to their new Media Buying Code which should give Facebook more time to negotiate with the separate media publishers in Australia. It’ll be interesting to see how this progresses and affects worldwide news publishers – one to keep an eye on!

Remember the panic in January when WhatsApp announced they would be changing their terms of service and everyone started downloading Telegram and Signal? They’re currently launching their second attempt to update their terms and conditions but this time making everything much clearer to avoid any backlash. This change in no way affects personal accounts, it is only meant to make business to consumer conversations easier and they’ll be adding the below banners in the app to ensure their customers of this.

Instagram are continuing to try and make Reels popular within the app. Their newest move is to limit the reach of people repurposing their TikTok content to encourage creators to use the Reels software to create their content. However the TikTok sharers have figured out ways around this by removing the watermark… It’ll be interesting to see how this progresses. I personally find that the content on Reels is about two weeks behind a popular TikTok trend, so if Instagram can use this new content creation effort to force users to create original content, it might start making the platform more engaging!

In other Instagram news, they have just announced that they’ll be expanding the amount of people who can participate in a “live” stream calling it “live rooms”. Now the person hosting can add up to the three more guests to contribute to the stream, which could be very useful for businesses looking to engage with their followers and their online community. An idea could be to host a “live” with three other accounts that could give valuable insights to your followers and through this your Instagram account can build itself as a leading voice within your community.

For more information click here

Are you sick of every platform jumping on the “Stories” bandwagon?

Well, it looks like they’re here to stay so get used to seeing Fleets, LinkedIn Stories and soon Story Pins will be coming to Pinterest!

Do you use Tweetdeck to monitor Twitter and schedule your Tweets? There’s a rumour that they’re looking into charging for this very useful tool so just keep an eye on our social media for an update on this because it’s the one tool I can’t do without!

To stay informed of any social media updates, keep an eye on our @FuzionComms and @AlmaBrosnan Twitter accounts, as we’ll be sharing any new information. You might also tune into our latest Win Happy social media episode with me, Ciara Jordan, our Head of Communications and Greg Canty (the vocal one, who you all know!) where we discuss these trends and censorship online.

Until next time..

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Social Media Update – July 2019, What’s new?

August 1, 2019

In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are.

Here is my update for July:

Selfie in a Swimsuit!

Have we reached the peak age of influencers?

The newest trend in Siberia is taking their Instagram shots next to a toxic lake… because the colouring of it is such a great background!!

According to Buzzfeed News, “Some show up in swimsuits; one couple took wedding pictures there, and at least a handful have ventured into the dreamlike, but toxic, waters on paddle boards or pool floats.”

The water is not poisonous but the Siberian Generating Company have had to announce to the fans of this lake that getting their skin in contact with the lake could react in an allergic reaction.

How far would you go for that perfect selfie?

 

Facebook Top Fans

Facebook is now allowing business pages to target their “top fans” in organic posts.

By targeting your “top fans” it could give you another way to create more engagement with the people that react most and value your content.

This is a great way to build and foster a stronger connection with those fans by creating content solely for them, whether it’s thanking them for their support or a reward for their engagement.

 

Chat Stickers on Instagram 

In Instagram Stories news, they have now introduced a “chat sticker” which can be added to your images.

It lets users invite followers to join a group chat, but only the original poster can select who’s allowed in. It’ll be interesting to see how brands can use this tool, maybe as a focus group to test out new product ideas or even as a competition tool. Maybe they could create a quiz within the group for the followers who get there quick enough?

 

Facebook morphing into Instagram..see more

Facebook’s mobile view is now getting a lot more similar to Instagram!

Normally when you post on Facebook, the mobile view shows all the text that was in the post. However, from August 19th, all Facebook mobile posts will display three lines of text before cutting the rest off and prompting with the “see more” link.

As I say to clients when I’m doing Instagram training, make sure your message is in the first sentence before it gets lost!

TikTok

What the hell is TikToK.?

Who uses TikTok?

Apparently, everyone under 25! TikTok is a social media platform which allows users to upload and edit 15-second videos, with fun voice-overs or music (similar to Vine).

It is now booming with the younger generation and was the third most installed app worldwide in the first quarter of 2019.

It’s claimed it has 1.2 billion users globally, which makes it more popular than Instagram. How can businesses use this to their advantage? The best way, for now, seems to be partnering up with creators on the platform and using them to promote their products.

It looks like the influencer economy is here to stay!

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 


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