Archive for the ‘LinkedIn’ Category

The October 2019 Social Media Update – What happened?

November 5, 2019

October was a busy month for all our favourite social media platforms!

First up, Facebook!

Contrary to the belief that Facebook usage (including ourselves) has been declining, their Q3 update released showed that they are continuing to add users worldwide. However you will see that Europe and the U.S./Canada are quite static.

Facebook quarterly update 2019

Here are a couple of changes they’ve made this month:

They have removed the ability to schedule a post on desktop for some users unless you’re posting from the “Publishing Tools” page. This probably makes it easier for those of us that bulk schedule but it’s slightly annoying to lose it completely from a page post.

However, there is good news on the scheduling tools front!

Facebook is reportedly testing a new option within its post scheduling options which would enable Page admins to reach their audiences when they’re most active on the platform. It’ll be interesting to see if this comes in as it could be a very useful tool for marketers.

Was your business verified on Facebook via their grey tick?

From now on, all those grey ticks will be gone. Facebook have made this move because users were confused between those and the blue ticks, which are for public figures, media companies and brands.

Now my favourite…. Instagram!

Instagram (at least it feels like it to me when I’m updating my training presentation!) are always updating different things on the platform. Whether it’s Stories or different user tools, there’s always something new in the pipeline.

They’ve changed the whole layout of their Stories screen for users.

You were able to previously swipe along the bottom for the different tools such as Boomerang and Live, now there is a ‘Create’ option including different Story formats such as a GIF screen, templates to encourage engagement with your followers, and other options such as poll, quiz and countdown which were available previously as stickers.

They are also testing a new sticker as seen by Jane Manchun Wong, called ‘Invites‘ which allows users the chance to RSVP to the sticker once posted. If this comes to pass, it would be a great way to interact with followers working similarly to events on Facebook.

Instagram invites

Another interesting test coming soon will be Instagram sorting users ‘Following‘ lists into different categories including different topics.

Business accounts will fit under the different topics that they would have chosen in their Instagram settings. An interesting list to see will be the ‘least interacted with’ and ‘most shown in feed’, based on the user’s activity.

This could encourage users to unfollow some business accounts, so make sure your content stays engaging for your followers!

Messaging!

Instagram is finally introducing new features to their messaging to allow businesses to reply instantly to messages when they’re not available and also to set up an away message. This will be very useful to help communications with customers and ensure no-one is left waiting without an answer.

Instagram messaging

Finally…. LinkedIn are launching their own events feature!

It looks like it works similarly to Facebook Events, and it also gives you the option to invite specific people to an event. This will be great for anyone organising networking events, product launches or any other professional events.

That’s it until next month..thanks for stopping by!

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

3 Ways LinkedIn Learning can help your career

October 21, 2019

LinkedIn Learning

LinkedIn Learning is the ‘new thing’ in terms of building professional skills.

After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest online educational platforms that nobody seems to know about.

From business to creative to technology, the website has over 15,000 courses available to help individuals build their personal knowledge and professional skills.

Here’s 3 ways in which this learning solution can help your career:

1.Learn New Skills

LinkedIn Learning is a great tool for upskilling as it has an extensive library of videos that can help you in all areas of business and technology. 

The platform customises your experience by making recommendations based on your interests, skills and job role. It also showcases trending, most liked and newly released videos. 

Providing you with a course description, information on the instructor and some courses offer a preview option to give more insight into the course before you fully invest in it.

LinkedIn focuses hugely on skills and helps highlight the essential skills that you may be missing. From tutorials on the latest software updates to tips on personal development, LinkedIn Learning covers all areas to ensure success in your career, including a feature which allows you to set weekly goals and track progression.

2. Looks Good For Employers. 

LinkedIn Learning is perfect for those on the job hunt or looking to further their career.

These courses offer the opportunity to earn a badge or certificate at the end of it, which is great for your LinkedIn profile or CV.

While it’s technically not third party recognised and does not have the same credibility as a third level degree or an educational institution’s certificate, Employers will love the fact that you are eager to learn and are taking the initiative to improve your skill set.

This will also eliminate ‘imposter syndrome’ that most people feel when starting a new job as you’ll already have a knowledge or at least some insight into the industry or role you’ll be working in. 

3. More positive work environment. 

In a 2018 study by Talent Works International, there was a 31% higher productivity rate by employees who are happy. Confidence and Innovation has also been proven higher in happier employees. 

LinkedIn Learning includes videos that offer advice on workplace practices, ethics, improving industrial relations and resolving conflicts. By offering solutions to problems in the workplace or how you deal with them LinkedIn Learning can help create a more positive work environment and happier employees. 

This platform will offer you the tools that will help you use your time effectively, more healthily and ensure you carry out your work in the best way possible, whether you are looking to develop in your current job role or for the job you want, LinkedIn Learning has endless videos and courses available to assist you in your career.

Happy learning!

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

The end of the Business Card?

July 3, 2019

Business Card etiquette

I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a business card he connects with them on LinkedIn, so he has that electronic connection.

This is a perfect use of social media tools for business, but I think he is missing a big point of the business card.

For me my business card is an opportunity to showcase my brand to a new contact “Look who I am and where I work”, ““Look at what we can do”, “Look how well we look”.

I just love the Chinese and Japanese culture around business cards, how it is considered rude not to present your business card properly and then to examine a business card respectively and carefully when you are presented with one.

They almost have a ceremony around business cards – how they present it with two hands and you are expected to receive it in both hands, study it and put it beside you if you are at a meeting with them. The business card is considered to represents the person.

I remember 20 years ago when I first started Fuzion Communications, I didn’t have a fancy office, I was working with a borrowed laptop, but I invested in my branding and my business cards, as out and about meeting people, my business cards were my shop window!

Even in our digital age, I still like to present my business cards – and I always watch how they are received. I think it’s a great way to judge if someone is actually engaging with you, to see how they react when you hand them your business card.

So next time you present a card to someone, see how they receive it – and when someone gives you a business card, accept it with honour – you never know, they might have read this blog post too!!

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Nightclubbing and the end of Google+

February 4, 2019

Google+ is dead

So…Google have thrown their hat at their social media platform, Google+, which they launched in June 2011.

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content

It was clear that the search engine giant wanted a piece of the emerging social media action and they threw all of their expertise, intelligence, resources and weight behind their new platform.

They were able to leverage their colossal Gmail database and gently nudge users onto the platform.

The core idea was “circles” and you could create these unique circles and invite your contacts to join them and you had personal accounts and separate accounts for your business pages. We were all going to have incredibly engaging discussions in our circles, because isn’t that how the world works after all?

For a short while it did seem to have momentum, and every day you would receive a multitude of invitations to connect with other users – with the usual Fear Of Missing Out (FOMO) we were all clicking, joining and posting and busy trying to figure out how we could leverage this new thing for our personal and business communications.

For starters it was never very “cool”, it never seemed to be enjoyable, it was clunky and it required effort and wasn’t really solving a problem that the other platforms couldn’t.

From a business point of view the advice was, you had to be on the platform to maximise your ranking on Google – that stick was definitely one worthy of paying attention to, but even that idea didn’t gain momentum.

In Fuzion, we have been providing social media courses since 2000 on the main platforms including Facebook, Twitter, LinkedIn and more recently Instagram – not once in that time were we ever asked to run a course on Google+.

If ever asked by a client about the platform, I would advise them to get their activity on the others right first and then get around to Google+ …it never happened.

The conclusion might be that social media was too saturated at this point and Google+ was just too late, but this argument doesn’t hold up when you consider Instagram was launched in 2010 and Snapchat in 2011.

Why did Google+ not work out?

Saturday Night Fever

My Nightclub theory!

Facebook was the new nightclub when it was launched – the cool crew went there, because they were cool, they loved being the first to try out the new place but soon the non-cool crew followed suit and even worse, Aunty Joan and Uncle Bill turned up and tried their moves on the dance floor.

The cool gang moved to club ‘Twitter’ and they had this to themselves but…. guess who followed them there eventually?

Then Instagram was cool and it loved your photos but….guess who showed up, Aunty Joan and Uncle Bill!!

Snapchat was ultra cool and ultra young and the functionality was totally loose and wild and posts disappeared after a while…what??!!

Poor Mark Zuckerberg of Facebook who had just spent some of his fortune on Instagram to try to win the cool kids back, realised that the young gang had already moved to the zany Snapchat.

Instead of sulking about the waste of money, he gambled big and just ripped off (even if you could would you just become an unashamed  copycat?) all of the functionality of Snapchat and he bolted it onto Instagram. He did this just in time as Instagram still had a large number of users and before there were mass defections from the platform, it gave them a new, fresh reason for staying with it and after all they had lots of followers already, so it was easier than starting again.

Why not the Google+ nightclub?

So…in the middle of all these nightclubs opening why didn’t Google+ work? I’m sure many heads in Google are scratching about this one!

The people who try something new are the innovators, the leap froggers, they are curious and they explore, those with a thirst for a new experience, something that says something about who they are.

With Google+, they came through the door on opening night, they danced, they tried the cocktails and they even invited their friends but discovered really quickly that it wasn’t very different, they heard all of those tunes before, it wasn’t very cool and to be honest it was a little bit boring!

Will we ever see another social media platform? I definitely think so as there are always the innovators who are thirsty for something new.

Does a giant like Google have the people and culture to be able to produce an innovative social media platform that will be so radically different that people will flock to it?

Would they dare to try again?

Let’s see….

Greg

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

 

The Mechanic’s Car and Using Your Voice!

August 29, 2013

The Mechanic's Car

It’s my own fault.  I threw down the gauntlet to our Fuzion team to put our keyboards where our mouths are and get blogging!  And I volunteered to be the first one on our new rota that Ann-Marie is going to manage!

We have seen it work so well for our business, attracting attention to Fuzion and what we believe in and the activity definitely makes us stand out from the crowd.  Seth Godin and his Cow would be glowing with purple pride I like to think!!

Everyone knows we talk about social media a lot at Fuzion and that we truly believe in the value of these new tools to promote our businesses – as well as that we can back it up with solid numbers on our various social media pages; we have regular and varied activity and we have one of the most prolific social media bloggers in the country working with us @gregcantyfuzion.

Unlike some of our competitors, the fact that we can back it up has won us solid business, it has helped us thrive and attract great clients and great people working with us.

Most of us in the team though, bar Greg (and poor @JLM_cork – who has about a million tweets and not really a corresponding number of followers – sorry JLM we’ll have to remedy that!!) don’t do enough with the tools that are right at our finger tips.  I think it’s a case of the mechanics car – last one to get fixed.

The Mechanics Car!

Hands up I am the worst offender.  I have 1,391 followers on twitter and for the life of me I honestly don’t know why they follow me, as I don’t connect with them as often as I should.  I honestly believe that most follow me because Greg mentions me on tweets so much that his followers think that I must have something interesting to say!  (I don’t but I’m working on it!!!)

Don’t get me started on LinkedIn – I have a million invites waiting to accept – so many I think Greg would divorce me if he realised just how neglectful I was of the platform!!!   And in my shame I think this is about my 4th blog (although my 3rd was on the global Lean-In blog that was reprinted in regional and national papers and I got a radio interview out of it!!)

I’m trying to engage more with the various platforms as I know it wins us business, new contacts and even some good friends – and I want more of all of these!!!

I want to engage more, I need to write more blogs, manage our on-line reputation and not leave it up to @gregcantyfuzion and @JLM_cork to fly the Fuzion flag.

I think one of the things that puts me off a little is that I’m not as brave as @gregcantyfuzion and I think sometimes with social media you need to be.  He really puts it out there.  He is honest, open and shows very much what we as a business stand for – and in his own personal blog what he stands for (and sometimes won’t stand for!!).  I am being honest myself when I say that I couldn’t be that honest!!!

Use Your Voice

The odd time Greg’s blogs and tweets get a negative reaction from some people.  But if he is going to be that prolific – sometimes he is going to have people disagreeing with him.  Greg welcomes that – he never writes something that he hasn’t researched and is prepared to back up his opinions and enjoys creating debate around something that he has a strong opinion about.

He also gets himself in to trouble the odd time, but he is happy to fight the fight, as he never writes something just for the sake of it and relishes the debate/battle.

Of course I am proud of him, but some of the blogs I wouldn’t publish – but you know what.. unless I flag the Fuzion flag more on-line, Greg’s is the only Fuzion voice that will be heard.  So I shouldn’t really complain!!

Greg Canty Fuzion

tweet @gregcantyfuzion if this reminds you of anyone!!!

Person to Person

We keep on saying to our clients – “Your clients don’t want to deal with brands they want to deal with people”. Social media gives us a really unique opportunity to engage with our clients person to person.  So we should all be using it more!  And that’s not just for business owners – the whole team should take ownership and use every opportunity they can to use their voice to promote the business that they work for – everyone can be a winner.

Now I just need to knuckle down and get my voice heard out there more and I hope that this encourages more people out there who are lurking, reading the blogs, to get their fingers to keyboards and get blogging, tweeting and for god sake start accepting all those LinkedIn connections.

You can start by commenting on this blog if you like it – or comment even if you don’t – I swear all comments are welcome – and that’s the truth – honestly 😉 xx

Deirdre Waldron is a partner of Fuzion

Who does the world think you are?

June 19, 2013

Facebook advertisingApparently I’m someone who is interested in Adult Fantasy Games, the odd bet and I wouldn’t mind driving the new Volvo V40.

I’d like to go on holidays to Tuscany after needing the help of a Retail Consultant and playing some more adult fantasy games!

LinkedIn AdvertisingWhen I get serious I’m interested in ERP (excuse my ignorance but I have no idea what that is) for small business, a white board device for waking up ideas and I might even like to earn some extra money.

When I’m done with all of that I might like to find a new  file sharing platform while I take on my one year diploma course in Corporate Governance with DCU.

Finally I might be interested in switching to UPC.

Interesting person!!

Social Media Advertising

This is a sample of the advertising that is being targeted at me across Facebook, LinkedIn and Twitter.

With all of the different social media platforms it is possible to do some very specific targeting with your advertising campaigns.

Facebook – this probably has the biggest targeting capability as it can focus on your location (as precise as towns), age, personal status and declared personal interests.

For the advertiser  it works on either a pay per click basis (you only pay when someone clicks your advert) or on impressions (the number of times your advert has been shown).

You set a daily budget and you also have the capability of setting a maximum amount per click. The big limitation with Facebook advertising is that most people are in a very social frame of mind when they are using the platform so it probably isn’t great for “heavy” topics.

With Facebook you can also enjoy an element of what I call “endorsed” or “trust” advertising – where you see an advert and it declares that one of your friends likes that brand/product. If you want extra oomph from your page posts you can invest a few bob to push them out to the people who have liked your pages and their friends.

We have found it to be quite effective for many of our clients.

LinkedIn – the targeting capability for advertisers is really good here with options around location (just country so far), age, seniority, the size of the company the person works for, job role, sector and you can even target Groups that have been set up. This also operates on a pay per click basis (these are quite expensive) – you set the maximum per click and a daily budget.

I haven’t used it yet for clients but I have experimented with it for Fuzion – we have won some business as a result.

Twitter ADvertisingTwitter – advertising on twitter is still in it’s infancy and my feeling is that targeting will be more difficult because a user provides limited information when they set up their account. However if you read the blurb twitter reckon you can target by gender, geography and special interests (it must track the content of your tweets  or maybe who you are following to assess this – it might be tricky to target the huge number of users on twitter who lurk and never tweet). You have a choice between promoting your account or pushing your tweets into peoples twitter feed).

We haven’t used twitter advertising for any clients yet.

Collectively across all platforms there is a lot of information and capability that can help you target customers – the skill is knowing who your customer might be and using the targeting tools to attract their attention.

For the record when it comes to me other than a trip to Tuscany (off there next week!), Facebook marketing and pulling my hair out with Sky last Christmas the world just doesn’t know me at all.

I definitely have no interest in adult fantasy games… (al least that what I keep telling everyone!)

Greg Canty is a partner of Fuzion 

Fuzion with offices in Cork and Dublin in Ireland provide Social Media Consultancy and Training services.

Snap into it!

May 24, 2013
Bueller

Anyone, anyone, anyone?

Snap out of it” I had to tell myself.

I do a lot of social media training and consultancy both directly for  clients and as part of organised courses for the Enterprise Boards and the Digital Marketing Institute.

I use a suite of materials to deliver this training including some very detailed notes that cover the whole area including blogging, Facebook, Twitter, LinkedIn and some of the other emerging platforms and trends in social media.

In the last few weeks I have found myself delivering a huge volume of training and on this particular day I found myself delivering a module to a client group in the morning and a similar programme in the evening to a group of SME’s as part of training for one of the Enterprise Boards.

Facing into delivering the same material on literally the same day and feeling really tired my motivation level had dropped.

I started to question myself as I drove to the hotel:

Was I getting bored with my own material?  

Would I be able to deliver a good session?

I was wallowing ..

Hold on (big conversation with self!)…you have been crafting your training materials for a few years, you have continuously improved the programme, you not only understand the material intimately but you know how to deliver it in a way that keeps the group engaged and learning – Besides you know you are passionate about this whole area.

This group of SME’s have signed up for the programme, they have given up their evenings to learn about something that could make a big difference for their business and you know you can show them how, in a really practical way.

After giving myself a few virtual slaps in the face and a big kick up the bum I managed to change my gears and open that door – “who wants to tell world about how great their business is?

We had a great session ..in fact it was the best reaction to a session that I had in the last few weeks and after it I was buzzing.

What you get from any group at a meeting or a presentation is often down to what you bring in the door with you ..your frame of mind, your attitude, your belief, your energy and your enthusiasm.

Snap into it ..

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland

Are you leaving breadcrumbs?

April 22, 2013

Leaving breadcrumbs

You are doing a lot of work in Dublin these days” she said to me.

We are, but how did you know that?” I asked

Oh ..I figured that out from your Facebook posts” she said

That conversation was about five years ago and it was at an event for a client in Dublin – for me it was what I call my “penny drop” moment about social media. At that time I was using Facebook, just like everyone else posting the odd thing about what I was doing and where I was going. In fact, I think I wasn’t that sure what I should have been posting and even how relevant social media might be for business.

It dawned on me that with every post you make people are watching, digesting and forming impressions about you and what you are all about. Often they won’t comment, reply or even “like” your posts, but they are listening and soaking up what you are saying.

From that moment I realised the power of social media and the importance of having a clear idea about what picture of you and your business you want to portray.

Every status update, every tweet, every retweet, every like, every share, every favourite, every discussion, every hashtag and every blog post are all little breadcrumbs that you leave to bring the reader to a place you wanted to take them.

Are you leaving breadcrumbs?

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland.

A Train Journey and the Top 10 LinkedIn Tips

November 21, 2012
Train Journey

Anyone I know here?

Imagine sitting on a 3 hour train journey and across from you and next to you there are other business people that you don’t know. Other than some pleasantries you arrive at your destination and there has been virtually no communication between any of you.

It happens to all of us and for me this reminds me of how most of us are using LinkedIn – we are there but not really communicating with anyone!

LinkedIn is probably the most powerful business social media platform. If used correctly it is a terrific way to make good quality connections and it can be the best and quickest of all the social media platforms to generate awareness for you and your business.

My Top 10 Tips for getting the most from LinkedIn are:

  1. Use a great photo that captures what you are all about
  2. Complete your profile properly, taking care that you write an inviting bio for readers and use the standard industry terms to describe your areas of speciality (e.g. Social Media Consultant)
  3. Request personal recommendations from satisfied clients and co-workers (even better write some for others – it will earn you lots of brownie points!)
  4. Maximise your contacts by using the using the facility whereby LinkedIn will check your own email database against those in its database
  5. Only invite people to connect that you know, have interacted with or have a good reason for justifying a connection request
  6. Try not to ignore a connection request – as long as it is not a competitor accept requests as it can help to boost your awareness
  7. Always peep at the “people who you may know” suggestions – LinkedIn is very clever and often the suggested connections can be very relevant
  8. Try to post a status update at least once a day
  9. Join relevant groups and participate proactively – comment on posts of interest to you and the very best way to boost your awareness is to start your own discussions. Using your own blog posts as discussion “starters” is very powerful
  10. THANK & be nice is my very biggest tip – It’s really important that you respect who you interact with on LinkedIn. Thank people who connect with you, personalise your invitations to connect and think about being helpful before you try to start selling. Try and stay as positive as possible.

If people like and trust you and understand what you do, they will be more likely to want to do business with you or recommend you to someone else.

The train is pulling in ..hope you made a few new connections!

Greg Canty is a partner of Fuzion

Fuzion with offices in Dublin and Cork offer Social Media Consultancy and Training Services

Grabbing the “Say Something” Opportunity

July 29, 2012

Say Something - Social Media Training

I just opened my LinkedIn inbox and as always I am delighted to see that there were two invitations sitting there – one from Jim and the other from John. I don’t think I know either of them but that’s not too unusual with connection requests.

For me the big issue isn’t whether I “Accept” or “Ignore” the request but it is what am I going to do with that opportunity that presents itself?

Click, click and I have accepted both these invitations, two more onto my LinkedIn Connections scorecard! – another job well done?

If I do that I have just blown my opportunity to connect ..

If you are serious about using LinkedIn as a platform for boosting awareness and generating meaningful connections then you need to start using the opportunity properly.

There is lots that you can do on LinkedIn but the first way that you can really start making a difference is by “saying something” when someone connects with you.

How about after you hit that accept button you send a simple message… “Thanks for connecting, how is business with you?

I always thank whoever has gone to the bother of connecting with me and I always ask them some sort of question. I find 99% of the time they come back with a response and before you know it, you are actually building a “connection” – do this right and you get to learn something about them and you get a chance to tell them something about you and your business.

Last week I connected with over 100 new contacts that I had on my email database that were using LinkedIn – nearly everyone accepted the connection request.

Just one took the time to say something.

Are you collecting numbers or making connections?

Go on..  say something

(for those readers that are not using LinkedIn it is a great way to make connections and generate awareness for you and your business – jump in!)

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Dublin and Cork . Fuzion also provide social media training and consultancy.


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