Archive for the ‘LinkedIn’ Category

The Mechanic’s Car and Using Your Voice!

August 29, 2013

The Mechanic's Car

It’s my own fault.  I threw down the gauntlet to our Fuzion team to put our keyboards where our mouths are and get blogging!  And I volunteered to be the first one on our new rota that Ann-Marie is going to manage!

We have seen it work so well for our business, attracting attention to Fuzion and what we believe in and the activity definitely makes us stand out from the crowd.  Seth Godin and his Cow would be glowing with purple pride I like to think!!

Everyone knows we talk about social media a lot at Fuzion and that we truly believe in the value of these new tools to promote our businesses – as well as that we can back it up with solid numbers on our various social media pages; we have regular and varied activity and we have one of the most prolific social media bloggers in the country working with us @gregcantyfuzion.

Unlike some of our competitors, the fact that we can back it up has won us solid business, it has helped us thrive and attract great clients and great people working with us.

Most of us in the team though, bar Greg (and poor @JLM_cork – who has about a million tweets and not really a corresponding number of followers – sorry JLM we’ll have to remedy that!!) don’t do enough with the tools that are right at our finger tips.  I think it’s a case of the mechanics car – last one to get fixed.

The Mechanics Car!

Hands up I am the worst offender.  I have 1,391 followers on twitter and for the life of me I honestly don’t know why they follow me, as I don’t connect with them as often as I should.  I honestly believe that most follow me because Greg mentions me on tweets so much that his followers think that I must have something interesting to say!  (I don’t but I’m working on it!!!)

Don’t get me started on LinkedIn – I have a million invites waiting to accept – so many I think Greg would divorce me if he realised just how neglectful I was of the platform!!!   And in my shame I think this is about my 4th blog (although my 3rd was on the global Lean-In blog that was reprinted in regional and national papers and I got a radio interview out of it!!)

I’m trying to engage more with the various platforms as I know it wins us business, new contacts and even some good friends – and I want more of all of these!!!

I want to engage more, I need to write more blogs, manage our on-line reputation and not leave it up to @gregcantyfuzion and @JLM_cork to fly the Fuzion flag.

I think one of the things that puts me off a little is that I’m not as brave as @gregcantyfuzion and I think sometimes with social media you need to be.  He really puts it out there.  He is honest, open and shows very much what we as a business stand for – and in his own personal blog what he stands for (and sometimes won’t stand for!!).  I am being honest myself when I say that I couldn’t be that honest!!!

Use Your Voice

The odd time Greg’s blogs and tweets get a negative reaction from some people.  But if he is going to be that prolific – sometimes he is going to have people disagreeing with him.  Greg welcomes that – he never writes something that he hasn’t researched and is prepared to back up his opinions and enjoys creating debate around something that he has a strong opinion about.

He also gets himself in to trouble the odd time, but he is happy to fight the fight, as he never writes something just for the sake of it and relishes the debate/battle.

Of course I am proud of him, but some of the blogs I wouldn’t publish – but you know what.. unless I flag the Fuzion flag more on-line, Greg’s is the only Fuzion voice that will be heard.  So I shouldn’t really complain!!

Greg Canty Fuzion

tweet @gregcantyfuzion if this reminds you of anyone!!!

Person to Person

We keep on saying to our clients – “Your clients don’t want to deal with brands they want to deal with people”. Social media gives us a really unique opportunity to engage with our clients person to person.  So we should all be using it more!  And that’s not just for business owners – the whole team should take ownership and use every opportunity they can to use their voice to promote the business that they work for – everyone can be a winner.

Now I just need to knuckle down and get my voice heard out there more and I hope that this encourages more people out there who are lurking, reading the blogs, to get their fingers to keyboards and get blogging, tweeting and for god sake start accepting all those LinkedIn connections.

You can start by commenting on this blog if you like it – or comment even if you don’t – I swear all comments are welcome – and that’s the truth – honestly 😉 xx

Deirdre Waldron is a partner of Fuzion

Who does the world think you are?

June 19, 2013

Facebook advertisingApparently I’m someone who is interested in Adult Fantasy Games, the odd bet and I wouldn’t mind driving the new Volvo V40.

I’d like to go on holidays to Tuscany after needing the help of a Retail Consultant and playing some more adult fantasy games!

LinkedIn AdvertisingWhen I get serious I’m interested in ERP (excuse my ignorance but I have no idea what that is) for small business, a white board device for waking up ideas and I might even like to earn some extra money.

When I’m done with all of that I might like to find a new  file sharing platform while I take on my one year diploma course in Corporate Governance with DCU.

Finally I might be interested in switching to UPC.

Interesting person!!

Social Media Advertising

This is a sample of the advertising that is being targeted at me across Facebook, LinkedIn and Twitter.

With all of the different social media platforms it is possible to do some very specific targeting with your advertising campaigns.

Facebook – this probably has the biggest targeting capability as it can focus on your location (as precise as towns), age, personal status and declared personal interests.

For the advertiser  it works on either a pay per click basis (you only pay when someone clicks your advert) or on impressions (the number of times your advert has been shown).

You set a daily budget and you also have the capability of setting a maximum amount per click. The big limitation with Facebook advertising is that most people are in a very social frame of mind when they are using the platform so it probably isn’t great for “heavy” topics.

With Facebook you can also enjoy an element of what I call “endorsed” or “trust” advertising – where you see an advert and it declares that one of your friends likes that brand/product. If you want extra oomph from your page posts you can invest a few bob to push them out to the people who have liked your pages and their friends.

We have found it to be quite effective for many of our clients.

LinkedIn – the targeting capability for advertisers is really good here with options around location (just country so far), age, seniority, the size of the company the person works for, job role, sector and you can even target Groups that have been set up. This also operates on a pay per click basis (these are quite expensive) – you set the maximum per click and a daily budget.

I haven’t used it yet for clients but I have experimented with it for Fuzion – we have won some business as a result.

Twitter ADvertisingTwitter – advertising on twitter is still in it’s infancy and my feeling is that targeting will be more difficult because a user provides limited information when they set up their account. However if you read the blurb twitter reckon you can target by gender, geography and special interests (it must track the content of your tweets  or maybe who you are following to assess this – it might be tricky to target the huge number of users on twitter who lurk and never tweet). You have a choice between promoting your account or pushing your tweets into peoples twitter feed).

We haven’t used twitter advertising for any clients yet.

Collectively across all platforms there is a lot of information and capability that can help you target customers – the skill is knowing who your customer might be and using the targeting tools to attract their attention.

For the record when it comes to me other than a trip to Tuscany (off there next week!), Facebook marketing and pulling my hair out with Sky last Christmas the world just doesn’t know me at all.

I definitely have no interest in adult fantasy games… (al least that what I keep telling everyone!)

Greg Canty is a partner of Fuzion 

Fuzion with offices in Cork and Dublin in Ireland provide Social Media Consultancy and Training services.

Snap into it!

May 24, 2013
Bueller

Anyone, anyone, anyone?

Snap out of it” I had to tell myself.

I do a lot of social media training and consultancy both directly for  clients and as part of organised courses for the Enterprise Boards and the Digital Marketing Institute.

I use a suite of materials to deliver this training including some very detailed notes that cover the whole area including blogging, Facebook, Twitter, LinkedIn and some of the other emerging platforms and trends in social media.

In the last few weeks I have found myself delivering a huge volume of training and on this particular day I found myself delivering a module to a client group in the morning and a similar programme in the evening to a group of SME’s as part of training for one of the Enterprise Boards.

Facing into delivering the same material on literally the same day and feeling really tired my motivation level had dropped.

I started to question myself as I drove to the hotel:

Was I getting bored with my own material?  

Would I be able to deliver a good session?

I was wallowing ..

Hold on (big conversation with self!)…you have been crafting your training materials for a few years, you have continuously improved the programme, you not only understand the material intimately but you know how to deliver it in a way that keeps the group engaged and learning – Besides you know you are passionate about this whole area.

This group of SME’s have signed up for the programme, they have given up their evenings to learn about something that could make a big difference for their business and you know you can show them how, in a really practical way.

After giving myself a few virtual slaps in the face and a big kick up the bum I managed to change my gears and open that door – “who wants to tell world about how great their business is?

We had a great session ..in fact it was the best reaction to a session that I had in the last few weeks and after it I was buzzing.

What you get from any group at a meeting or a presentation is often down to what you bring in the door with you ..your frame of mind, your attitude, your belief, your energy and your enthusiasm.

Snap into it ..

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland

Are you leaving breadcrumbs?

April 22, 2013

Leaving breadcrumbs

You are doing a lot of work in Dublin these days” she said to me.

We are, but how did you know that?” I asked

Oh ..I figured that out from your Facebook posts” she said

That conversation was about five years ago and it was at an event for a client in Dublin – for me it was what I call my “penny drop” moment about social media. At that time I was using Facebook, just like everyone else posting the odd thing about what I was doing and where I was going. In fact, I think I wasn’t that sure what I should have been posting and even how relevant social media might be for business.

It dawned on me that with every post you make people are watching, digesting and forming impressions about you and what you are all about. Often they won’t comment, reply or even “like” your posts, but they are listening and soaking up what you are saying.

From that moment I realised the power of social media and the importance of having a clear idea about what picture of you and your business you want to portray.

Every status update, every tweet, every retweet, every like, every share, every favourite, every discussion, every hashtag and every blog post are all little breadcrumbs that you leave to bring the reader to a place you wanted to take them.

Are you leaving breadcrumbs?

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland.

A Train Journey and the Top 10 LinkedIn Tips

November 21, 2012
Train Journey

Anyone I know here?

Imagine sitting on a 3 hour train journey and across from you and next to you there are other business people that you don’t know. Other than some pleasantries you arrive at your destination and there has been virtually no communication between any of you.

It happens to all of us and for me this reminds me of how most of us are using LinkedIn – we are there but not really communicating with anyone!

LinkedIn is probably the most powerful business social media platform. If used correctly it is a terrific way to make good quality connections and it can be the best and quickest of all the social media platforms to generate awareness for you and your business.

My Top 10 Tips for getting the most from LinkedIn are:

  1. Use a great photo that captures what you are all about
  2. Complete your profile properly, taking care that you write an inviting bio for readers and use the standard industry terms to describe your areas of speciality (e.g. Social Media Consultant)
  3. Request personal recommendations from satisfied clients and co-workers (even better write some for others – it will earn you lots of brownie points!)
  4. Maximise your contacts by using the using the facility whereby LinkedIn will check your own email database against those in its database
  5. Only invite people to connect that you know, have interacted with or have a good reason for justifying a connection request
  6. Try not to ignore a connection request – as long as it is not a competitor accept requests as it can help to boost your awareness
  7. Always peep at the “people who you may know” suggestions – LinkedIn is very clever and often the suggested connections can be very relevant
  8. Try to post a status update at least once a day
  9. Join relevant groups and participate proactively – comment on posts of interest to you and the very best way to boost your awareness is to start your own discussions. Using your own blog posts as discussion “starters” is very powerful
  10. THANK & be nice is my very biggest tip – It’s really important that you respect who you interact with on LinkedIn. Thank people who connect with you, personalise your invitations to connect and think about being helpful before you try to start selling. Try and stay as positive as possible.

If people like and trust you and understand what you do, they will be more likely to want to do business with you or recommend you to someone else.

The train is pulling in ..hope you made a few new connections!

Greg Canty is a partner of Fuzion

Fuzion with offices in Dublin and Cork offer Social Media Consultancy and Training Services

Grabbing the “Say Something” Opportunity

July 29, 2012

Say Something - Social Media Training

I just opened my LinkedIn inbox and as always I am delighted to see that there were two invitations sitting there – one from Jim and the other from John. I don’t think I know either of them but that’s not too unusual with connection requests.

For me the big issue isn’t whether I “Accept” or “Ignore” the request but it is what am I going to do with that opportunity that presents itself?

Click, click and I have accepted both these invitations, two more onto my LinkedIn Connections scorecard! – another job well done?

If I do that I have just blown my opportunity to connect ..

If you are serious about using LinkedIn as a platform for boosting awareness and generating meaningful connections then you need to start using the opportunity properly.

There is lots that you can do on LinkedIn but the first way that you can really start making a difference is by “saying something” when someone connects with you.

How about after you hit that accept button you send a simple message… “Thanks for connecting, how is business with you?

I always thank whoever has gone to the bother of connecting with me and I always ask them some sort of question. I find 99% of the time they come back with a response and before you know it, you are actually building a “connection” – do this right and you get to learn something about them and you get a chance to tell them something about you and your business.

Last week I connected with over 100 new contacts that I had on my email database that were using LinkedIn – nearly everyone accepted the connection request.

Just one took the time to say something.

Are you collecting numbers or making connections?

Go on..  say something

(for those readers that are not using LinkedIn it is a great way to make connections and generate awareness for you and your business – jump in!)

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Dublin and Cork . Fuzion also provide social media training and consultancy.

Social Media – End of the Auto-Post?

July 2, 2012
LinkedIn Changes

Do you post often from LinkedIn? – thought so!

Over the last few days you may have noticed a message from LinkedIn advising that your “tweets” will no longer appear automatically as status updates on LinkedIn.

If you didn’t have this feature switched on it obviously makes  no difference to you but if you did you need to consider how this affects your social media activity.

Twitter to LinkedIn

I’m not sure what is behind this change but I am suspecting that LinkedIn may want you to post directly from their platform – at least this way you will have to open up your LinkedIn dashboard to make a post and hopefully (for them) notice some adverts that are of interest to you. Clicking these makes them money by the way!

The big problem that I see here is that most people do not consume their social media from LinkedIn – yep, we connect, search for contacts but very very few of us are actually consuming – am I wrong? Is this their effort to make themselves part of the conversation and more relevant?

LinkedIn to Twitter

You can see from the graphic above that it is still possible to push your LinkedIn posts to Twitter once you click the little twitter box at the bottom of the post.

Twitter to Facebook

Another recent development I have noticed is that my Twitter posts are no longer being pushed to Facebook  despite all the connections being switched on. I have disconnected and refreshed the connection but it has made no difference.

I am starting to think that Facebook like LinkedIn want the user to log on directly to their platform to post updates, again in the hope that you will spot some adverts and make them a few bob!

Facebook to Twitter

I’m not sure if it is a coincidence but in line with this lapse in functionality Facebook are promoting their auto posts to Twitter feature quite actively when you log on. Hmmm ..

Robot Using a Computer!

Consequence?

So what does all of this mean to the heavy social media user who is quite active on all platforms and was enjoying the benefit of these time saving applications. Effectively you could post once on Twitter and this post would replicate on both Facebook and LinkedIn. This is what I was doing myself.

Maybe it’s a good thing?

I think you should embrace the change and treat it as a good thing.

Auto posts from Twitter were never the best idea for a number of reasons:

  • You can allow yourself to post more often and repeat posts on Twitter (this frequency could come across as “spam” on Facebook and LinkedIn)
  • If you have posts of a visual nature you are better going to Facebook and posting there directly – when you post from Twitter any link was just appearing as a link.
  • The platforms are quite different and while auto-post can be ok most of the time, often your “tweet” may be inappropriate on LinkedIn and maybe on Facebook
  • I find that if you use the “auto-post” feature you actually start to miss some of the action on the other platforms – they all do a different job for you, don’t forget that.
  • Users of LinkedIn and Facebook may not get all of the @gregcantyfuzion and the hash tag #FF, #Positivity “stuff” and can find it quite annoying and distracting from the actual message

My best advice is to treat each of the social media platforms differently, post separately as appropriate and for ultimate control use tools like Tweetdeck or Hootsuite as time saving devices. Using these you can select the destination for each of your updates (be it to any of your twitter accounts, your facebook personal or business pages).

The schedule facility on these platforms is an extra bonus, which can also be very handy.

LinkedIn

Regarding LinkedIn status updates I don’t see the change making the platform more relevant – If anything it could actually have the opposite effect!

If you wish to make an impact here try:

  • Participating in discussions on Groups you have joined
  • Start discussions in Groups you have joined
  • Start Asking and Answering Questions that have been posted for your industry sector/area of expertise

But I don’t have the time .. (this must be the one thing I hear most from people about social media)

Heh, that’s not my problem …if you have figured out that social media is good for your business then you’ll make the time!

Happy Posting ..

Greg Canty is a partner of Fuzion PR

Note:

If you need a helping hand with your social media effectiveness check out our Social Media Training / Social Media Consultancy services.


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