The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership

In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear giant Nike is undoubtedly one such example. Over the years, this alliance has weathered storms and celebrated victories, shaping not only the narrative of the athlete but also leaving an indelible mark on the brand. As we bid farewell to this iconic partnership, it’s a moment to reminisce about the journey that not only redefined sports marketing but also significantly bolstered Nike’s brand perception.

The Tiger Woods and Nike journey began in 1996 when the young golf sensation transitioned into the professional realm. Nike foresaw more than just a golfer; they recognised a transcendent figure capable of propelling the brand to unprecedented heights. The inauguration, marked by the “Hello World” campaign, laid the groundwork for a powerful connection that would capture global attention and set a precedent for the future of sports marketing.

The Ups
Breaking Barriers – Tiger Woods, with his unparalleled talent and charismatic aura, transcended the boundaries of golf and race. Nike, with its “Just Do It” ethos, found a perfect synergy in Woods, embodying the spirit of relentless pursuit against all odds. Together, they shattered racial barriers, establishing a connection that went beyond the fairways.

Dominance on the Course – The Tiger-Nike partnership reached its pinnacle during Woods’ dominance in the late 1990s and early 2000s. Securing multiple Major victories, including the historic 1997 Masters win, Woods solidified his position as one of the greatest athletes of all time. This era not only showcased his prowess but also underscored Nike’s association with excellence.

Innovative Endorsements – Nike’s marketing brilliance came to the forefront with innovative strategies. The creation of the iconic “TW” logo, the introduction of the Tiger Woods signature golf apparel line, and the emotionally resonant “I Am Tiger Woods” campaign displayed a profound understanding of how to leverage an athlete’s persona for brand success. These endorsements became synonymous with cutting-edge sports marketing.

The Lows
Personal Challenges – The partnership faced a significant test in 2009 when Tiger Woods’ personal challenges became a media spectacle. This period demanded a delicate balance between acknowledging Woods’ personal struggles and protecting the brand image crafted over the years.

Injuries and Performance Decline – Woods endured a series of injuries that impacted his on-course performance, leading to a decline in his dominance. This challenging period posed a dilemma for Nike, as the association between the athlete and the brand had become inseparable from the concept of victory.

Strengthening Brand Perception
Resilience and Redemption – The turning point came in 2019 when Tiger Woods staged a triumphant comeback at the Masters. Overcoming years of personal and physical setbacks, Nike seized this moment for narrative redemption. The “Never Stop Chasing” campaign celebrated not just Woods’ resilience but also aligned seamlessly with Nike’s enduring commitment to overcoming challenges.

Humanising the Brand – The partnership allowed Nike to humanise its brand by acknowledging the flaws and vulnerabilities of a sporting icon. This authenticity resonated with consumers, offering a glimpse into Tiger’s journey—the highs, the lows, and the ultimate redemption. It transformed Nike from a distant corporate entity into a relatable brand with a human touch.

As the curtain falls on the Tiger Woods and Nike partnership, it leaves behind a legacy that transcends sports marketing textbooks. This collaboration showcased the transformative power of aligning a brand with an athlete who embodies not only athletic excellence but also the resilience of the human spirit. Nike’s ability to navigate the highs and lows of this partnership, turning challenges into opportunities for growth, exemplifies the brand’s agility and unwavering commitment to its core values. The Tiger Woods-Nike story stands as a compelling chapter in the history of sports marketing, illustrating how a brand can thrive amid adversity and emerge even stronger on the other side.

Lolly

Lolly Cleary is Head of Design with Fuzion Communications, who operate from offices in Dublin and Cork

Content Marketing – Does Your (company’s) Shoe Fit?

By Dylan Morley

In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing (CM) becoming one of the most important. CM is starting to replace traditional marketing, as customers become more and more aware of traditional advertising and expect new approaches from businesses to catch their attention and entice them to purchase.

According to the Content Marketing Institute: “CM is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” 

Within the context of digital marketing, CM refers to the creation of entertaining and/or informative content that does not explicitly advertise a company’s products or services. When we talk about CM, we can refer to anything from a simple video, blog or article to larger content such as webinars. With this type of content, educational value is also important to consider.

Given that it is free, this information service differs from traditional information institutions or settings. This is because it occurs online and online content consumers expect information to be free – this is the internet’s central allure for many. When you walk into a store and choose a product to buy, the only information often available to us is located on the product/packaging or, if we’re lucky, an employee who can provide us with further information. However, these specifics may only include information such as the price, technical specifications and so on. What content marketing allows companies to do, is to provide additional information like how to use the product, where to use it, etc.

One company that provides entertaining content marketing to its customers is Footaslyum. The UK high-street retailer specialises in sports trainers and apparel for men, women and children. However, their target audience is young people, especially men, between 18 and 25. Footasylum targeted this audience by creating content with social media influencers ‘Chunkz’ and ‘Young Filly’ who are hugely popular figures among their core demographic. 

The content marketing strategy was simple; a 10-15 min YouTube show starring Chunkz and Young Filly called ‘Does The Shoe Fit?’. The premise of the show is that the duo would go on a series of speed dates with attractive women that would often lead to humorous outcomes. However, while on these dates, the other show presenters can watch live and commentate on their co-hosts dating performance. Guests also formed a major part of the show as Chunkz and Young Filly would often be joined by other high profile influencers including former Love Island contestants. 

Footasylum’s content marketing strategy was a major success with some episodes of the show racking up over 7 million views on YouTube. The online show went on for five seasons and while it came to end in late 2021, funny snippets still appear across social media feeds especially on TikTok, giving the content even further marketing longevity. 

The success of ‘Does The Shoe Fit?’ is a lesson to brands and companies that audiences are tired of the hard sell. Nowadays, marketing should and can be about more than just your product or service. If content marketing is not currently part of your marketing strategy, then you are almost certainly missing out.

Dylan Morley is an Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

The power of colour

Colour has a unique language, and the ability to change its meaning when associated with other colours.

When choosing colours to incorporate into your design, you will have to consider a few issues: contrast and harmony, which affect legibility, but you can also set the mood of a design by using the psychology of colours.

You must be sure your selected colours convey the right message.

Colours have a symbolic association in all societies, depending on the context, and different cultures assign different meanings.

For example, did you know that Green was associated with poison in the 19th century through its link with arsenic, while today it is seen as the colour of spring and sustainability?

The meaning of colour can change over time and of course across different cultures. If you are speaking to an international target audience then you will need to be aware of such differences.

Despite these local differences, colours have universal characteristics. Our brand’s main colour is light blue, which is seen as cool with some notes of calmness, peace and safety.

This is to explain that colour is a powerful tool for us and for you as the eye picks up this difference very quickly.

When we design a website, we use colours to help people navigate through the structure of the website, and when it comes to brochures or catalogues the process is the same: for example, we use visual associations to delineate sections.

When it comes to printing we, as designers, use spot colours and when selecting colours for this, we use a universal matching system known as Pantone.

It is a mix from 15 pigments. Colour Institute forecasts global colour trends and advises companies on colour in brand identity and product development. Every year the Institute picks a colour. The Pantone colour of this year is PANTONE 18-1750 Viva Magenta – In case you haven’t heard!

From Leatrice Eiseman, Executive Director of the Pantone Colour Institute:“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

So while many of the major paint companies selected a mix of soft neutrals, deep blue-greens and pretty pinks for their colours of the year, Pantone opted to go bold with a lively red.

The world we are living in is a critical context and for sure we all need to be stronger than ever, and Eiseman highlighted it to Time magazine saying: “As 2022 saw ongoing challenges like turbulent politics, the Covid-19 pandemic, and other issues facing our world, this year’s colour was based on an “unconventional time”“.

When thinking about your next challenge, whether it’s design-oriented or life oriented, remember that sometimes going bold is not always a bad thing!

#WinHappy!

Milena

Milena is a senior graphic designer with Fuzion Communications operating from offices in Dublin and Cork, Ireland

21 Questions with… Deirdre Waldron

Welcome to the 13th (lucky for some!) of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is a fan of Tuscany and Sex and the City… it’s Deirdre!

Fuzion Communications Picture: Miki Barlok

1. Tell us something about you that nobody else in the team might know?

My first job, apart from working for my family’s business, was selling seagrass to pubs – I lasted half a day. On my worst day now, I tell myself ‘I could be selling seagrass!!!’

2. What film have you watched more than five times?

Sex & the City – and yes, both of them – sorry, not sorry!!!

3. What work are you most proud of in the past year?

Bringing the number of our team up to 20 this year.

4. Dream job?

What I’m doing now, but working from West Cork.

5. Favourite brand?

Everyone who knows me knows the answer to this – James Whelan Butchers. I love the way they take a product that is considered by many a commodity, and really celebrate it and make it so special – this shines through in everything they do and also those who know me will know I’m not just saying this cos the CEO is a client and a good friend.

6. Favourite Holiday Destination?

Tuscany.

7. Best lesson from your career

It’s not about the best idea or the biggest budget, it’s about having the tenacity to follow things through.

8. Eurovision or World Cup?

World Cup.

9. Who is the joker on the team?

Ciarán – Master Copywriter, which makes him first for the wittiest comment or observation.

10. Recommend a podcast?

Suppose I can’t recommend Greg’s #WinHappy Podcast? If not, just listened to Coupledom with Idris & Sabrina Elba – some of the episodes are really light; in one of the episodes they had a great chat with Ben & Jerry about their partnership and how throughout growing the business they remained through to their values – even now that they are no longer part of the business, their values have remained the same. I’d wish for the same for Fuzion.

11. Reality shows – Love or Hate?

Indifferent mainly – although I sneak the odd episode of The Kardashians when Greg isn’t looking!!!!

12. Dinner party with 3 people – dead or alive – who do you invite?

My brother Liam (I miss him), the iconic and original “Mad Woman” Jane Maas (I miss her), and Billy Joel to entertain us.

13. If you could be anywhere in the world – where would you be & what would you do?

Walking on a beach in West Cork with Greg and the dogs and as it’s a fantasy, the dogs would be so well behaved I could let them off the lead and run wild – oh and Greg too lol!

14. Who is your role model?

I have three, my mum, who was a tenacious business woman years before her time, Jane Mass, one of the first female copywriters/ad executives on Madison Avenue in the 1950s,  and the founder of the Rose of Tralee, Margaret Dwyer.

15. What was your first job?

Working in my parent’s restaurant “The Central Grill” in Tralee. Washing dishes and serving tables, when I was tall enough.

16. Death Row meal?

Dry Aged Burger with Truffle Fries…….lots of truffles……

17. Favourite book?

At the moment “Wounds” by Fergal Keane as he gives a shout out to my rebel of a grandfather Willie McCabe and the part he played in the War of Independence.

18. Your a grammar nazi oar not?

More a spelling nazi than grammar nazi. It’s a definite ‘no’ from me if someone applies for a job with Fuzion and they can’t get the name of the organisation right!!!

19. First album you bought or downloaded?

Does it count if Santa bought it to me? If yes, then it was ‘Arrival’ by Abba, in 1976 when I was 10 – must have still believed in him….

20. Work from home – or office?

Office …….. what’s that?

21. Most memorable ad slogans – why?

“I 💗 New York” – this was pivotal in getting people to look differently at the city – it worked back in the 1970s and is still relevant and used globally in so many ways.

Deirdre Waldron is a Partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Heather Lordan

Welcome to the twelfth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up a fan of tattoos and Will Ferrell…..Heather!

Fuzion Communications Picture: Miki Barlok

1. Tell us something about you that nobody else in the team might know.

I have four tattoos and am planning loads more!

2. What film have you watched more than five times?

The Other Guys.

3. What work are you most proud of in the past year?

Helping with Tour de Munster 2021. It was a hugely successful year for the annual charity cycle and it raised over €522k for the Munster branches of Down syndrome Ireland

4. Dream job?

Own my own gastropub 

5. Favourite brand? – Why?

Asos – I could scroll for hours!

6. Favourite Holiday Destination?

I’m not fussy – once there’s sun and an Irish bar!

7. Best lesson from your career?

There is literally something new to learn everyday

8. Eurovision or World Cup?

World Cup

9. Who is the joker on the team?

Michelle.

10. Recommend a podcast.

I wouldn’t be a massive podcast listener but if I’m out on a walk I always throw on the two Johnnies for a laugh.

11. Reality shows – Love or Hate?

Hate

12. Dinner party with 3 people – dead or alive – who do you invite?

Will Ferrell, Paul Rudd and my boyfriend Tomás because I wouldn’t want him to miss out on that!

13. If you could be anywhere in the world – where would you be & what would you do?

I love Ireland and don’t think I ever want to leave.

14. Who is your role model?

No real role model but I love listening to positive mindset and manifestation talks.

15. What was your first job?

Pool attendant in Inchydoney Hotel, Clonakilty.

16. Death Row meal?

A spicy chicken pasta with garlic bread.

17. Favourite book?

Feel the fear and do it anyway.

18. Your a grammar nazi oar not?

I always try and make sure my grammar is right but I wouldn’t be too worried about correcting anyone.

19. First album you bought or downloaded?

Definitely one of those “Now that’s what I call music” albums.

20. Work from home – or office?

Home – I couldn’t bare be away from my little shih-tzu. I do love our Fuzion Fridays though, and meeting up with the team.

21. Most memorable ad slogans – why?

Not a slogan but I remember the day when someone pointed out that the Amazon logo had an arrow from A-Z to represent what they stock, and I was amazed!!

Heather Lordan is Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Olivia Trought

welcome to the eleventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is professional Norrie… Olivia!

Fuzion Communications Picture: Miki Barlok

1. Tell us something about you that nobody else in the team might know. 

I actually don’t think there is anything they don’t know – I like to talk 🙂

2. What film have you watched more than five times? 

Pretty Woman

3. What work are you most proud of in the past year? 

The TUS event – the team pulled off an amazing event in a short space of time!

4. Dream job? 

Wine taster in a vineyard in France – like what could be any better?

5. Favourite brand? – Why? 

Toyota – my first car purchase from my first paycheck from my first full time job!

6. Favourite Holiday Destination? 

Jamaica – loved it

7. Best lesson from your career? 

Own up when you make a mistake

8. Eurovision or World Cup? 

World Cup – 100%

9. Who is the joker on the team? 

A toss between Ciarán and Dylan – but maybe Dylan as he is a norrie!

10. Recommend a podcast. 

The 2 Norries

11. Reality shows – Love or Hate? 

Love!

12. Dinner party with 3 people – dead or alive – who do you invite? 

Roy Keane, My Granda John (RIP) and my Dad – what a conversation that would be!

13. If you could be anywhere in the world – where would you be & what would you do?

Somewhere hot and bringing people out on daily boat tours! Stress free!

14. Who is your role model? 

Love Michelle Obama

15. What was your first job? 

Aged 12, Cons shop – Gurranabraher

16. Death Row meal?

My mums roast chicken and mashed potato

17. Favourite book? 

Marian Keyes – Rachel’s Holiday (light reading but loved it)

18. Your a grammar nazi oar not? 

1000000%

19. First album you bought or downloaded? 

Bought – Michael Jackson’s Bad, Downloaded – Christina Aguilera’s Stripped.

20. Work from home – or office? 

Bit of both

21. Most memorable ad slogans – why? 

“McDonalds – I’m lovin it” – both the slogan and the logo are so well known all around the world.

Olivia Trought is Office Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Dylan Morley

welcome to the eighth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Ronaldo and 1984 fan…..Dylan!

1. Tell us something about you that nobody else in the team might know?

I have never had a pint of Guinness 

2. What film have you watched more than five times?

Shrek 2.

3. What work are you most proud of in the past year?

Completing my MA in Public Relations with New Media.

4. Dream job?

Supreme Leader of Ireland (with the six counties back) or Public Relations Officer for Man Utd.

5. Favourite brand? – Why?

Coca-Cola – because of the series finale ending scene in Mad Men and the Christmas advertisement.

6. Favourite Holiday Destination?

Rome – the eternal city.

7. Best lesson from your career?

Always try to answer your phone and if you can’t, then always return the call.

8. Eurovision or World Cup?

World Cup.

9. Who is the joker on the team?

Ciarán – but the bar is low.

10. Recommend a podcast.

The WinHappy Podcast, obviously.

11. Reality shows – Love or Hate?

LOVE.

12. Dinner party with 3 people – dead or alive – who do you invite?

Alex Ferguson, Ronald Reagan, and Margot Robbie.

13. If you could be anywhere in the world – where would you be & what would you do?

Cork and working for Fuzion.

14. Who is your role model?

Siiiiiiiiiiiiuu – Cristiano Ronaldo.

15. What was your first job?

Pizza Chef.

16. Death Row meal?

Chinese.

17. Favourite book?

1984.

18. Your a grammar Nazi oar not?

Depends on my mood.

19. First album you bought or downloaded?

None – I’m too young for that, I grew up with Spotify. 

20. Work from home – or office?

Hybrid.

21. Most memorable ad slogans –

Kellogg’s Rice Krispies – ‘Snap, Crackle, and Pop’.

Dylan Morley is an Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Lolly Cleary

welcome to the seventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Metallica and Alexander McQueen fan…..Lolly!

1. Tell us something about you that nobody else in the team might know.

I had a brush with death 1 month before my 18th birthday, when I went through the back window of a car.

2. What film have you watched more than five times?

Moulin Rouge

3. What work are you most proud of in the past year?

All my work with Fuzion

4. Dream job?

I love baking – something to do with that maybe?

5. Favourite brand? – Why?

Alexander McQueen – I think this is fairly self explanatory.

6. Favourite Holiday Destination?

Lisbon was my favourite holiday ever.

7. Best lesson from your career?

Don’t be afraid to ask for help, or look stupid – it can save you a lot of time and hardship in the long run.

8. Eurovision or World Cup?

Wimbledon / Masters / F1.

9. Who is the joker on the team?

Michelle.

10. Recommend a podcast.

Win Happy by Greg Canty – Obviously!! ….or…. the Tommy, Hector and Laurita Podcast.

11. Reality shows – Love or Hate?

Hate – They are chewing gum for the eyes.

12. Dinner party with 3 people – dead or alive – who do you invite?

My uncle John who has passed away / Phil Lynott / my good friend Martina Sartor who I’ve not seen for about 4 years.

13. If you could be anywhere in the world – where would you be & what would you do?

Cuba – absolutely nothing.

14. Who is your role model?

No one in particular.

15. What was your first job?

Answering phones for my dad.

16. Death Row meal?

Rick Stein’s Sweet Potato and Chorizo Quesadillas with guac / pico / sour cream etc, ice cold beer.

17. Favourite book?

Harry Potter.

18. Your a grammar nazi oar not?

I thought I was until Ciarán joined the team.

19. First album you bought or downloaded?

Metallica – …And Justice for All.

20. Work from home – or office?

Mostly home, but sometimes office.

21. Most memorable ad slogans – why?

A sarcastic “Cool story”.

Lolly Cleary is Head of Design at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Mary O’Mahony

Welcome to the fifth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shopping-loving, ketchup-hating Mary!

1. Tell us something about you that nobody else in the team might know. 

I have a phobia of ketchup.. won’t even touch the bottle.

2. What film have you watched more than five times? 

Loads! I am a serial re-watcher.

3. What work are you most proud of in the past year? 

Jumping back into agency life and dipping my toe in the corporate side of things for a change. 

4. Dream job? 

Professional shopper.. for myself 🙂

5. Favourite brand? – Why? 

Not sure if I’d say favourite brand, but I definitely buy the most from Zara! Although the sizing frustrates the life out of me I always go back. I also find its marketing strategy (particularly the lack of advertising) very interesting..

6. Favourite Holiday Destination? 

New York in winter.

7. Best lesson from your career? 

“It’s PR, not ER”

8. Eurovision or World Cup? 

World Cup 

9. Who is the joker on the team? 

Ciarán.. at least he tries to be.

10. Recommend a podcast. 

My Therapist Ghosted Me.

11. Reality shows – Love or Hate? 

Love some, hate others.

12. Dinner party with 3 people – dead or alive – who do you invite? 

Freddie Mercury, Princess Diana & Tommy Tiernan.

13. If you could be anywhere in the world – where would you be & what would you do? 

Perched by a pool in Greece with a cocktail in hand 

14. Who is your role model? 

No particular role model per se, but I take inspiration from a lot of different people

15. What was your first job?

Behind the bar in TP Cotter’s in Macroom.

16. Death Row meal? 

This is tough.. Either a KC’s or Lennox’s

17. Favourite book? 

Atomic Habits by James Clear.

18. Your a grammar nazi oar not? 

A little bit, but more recently I have become the victim of it!

19. First album you bought or downloaded? 

Almost sure it was ‘There’s a Whole Lot of Loving Going On’ by Six.. My sister bought it for me – Ironically, I think I was 6 when it was released!

20. Work from home – or office? 

80/20 work from home.. No commute is, dare I say, life changing!

21. Most memorable ad slogans – why? 

Nike ‘Just Do It’. It’s short, straight to the point and communicates the brand’s key message.

Mary O’Mahony is a Senior Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Stephanie Stafford

Welcome to the fourth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the French fashion & steak loving.. Stephanie!

1. Tell us something about you that nobody else in the team might know. 

I’ve lived in four countries and I’m an avid sea swimmer. 

2. What film have you watched more than five times? 

Both Princess Diaries and Goodfellas, this probably gives you some insight into my personality!

3. What work are you most proud of in the past year? 

I’m equally proud of each campaign we work on. I always make sure to keep client campaigns fresh and exciting for consumers but also for our team.

4. Dream job? 

I’m in it, of course!

5. Favourite brand? – Why? 

Louis Vuitton, I’m a sucker for french designers. The quality is next level and I invest in timeless pieces that will last.

6. Favourite Holiday Destination? 

The French Riviera, I hope to own a holiday home there someday.

7. Best lesson from your career? 

IT would have to be…..that a happy and motivated team is key to everything.

8. Eurovision or World Cup? 

Neither, Love Island? 

9. Who is the joker on the team? 

I would say myself but there’s stiff competition for the role.

10. Recommend a podcast. 

My therapist ghosted me, cracks me up on the walk into work.

11. Reality shows – Love or Hate? 

Love. Keeping up with The Kardashians is always on in my house.

12. Dinner party with 3 people – dead or alive – who do you invite? 

Jennifer Lopez, Shania Twain and Dwayne Johnson for obvious reasons

13. If you could be anywhere in the world – where would you be & what would you do? 

There is a lot to be said for an easy life and a positive mindset. I appreciate the small things in life but I wouldn’t say no to working from home in a penthouse Dubai apartment. New office location for Fuzion?

14. Who is your role model?

My Mum and brother. Their work ethic and approach to life has shaped my entire career and given me confidence to take the risk do some crazy things over the years.

15. What was your first job?

An English grinds teacher.

16. Death Row meal? 

You can’t beat fillet steak, hooked on Butcher restaurant in Kilkenny at the moment.

17. Favourite book? 

The one I’m writing right now, watch this space.

18. Your a grammar nazi oar not? 

You’d have to ask the team!

19. First album you bought or downloaded? 

I presume Westlife, still a huge fan.

20. Work from home – or office? 

Home with my dogs but Zooms with my great team.

21. Most memorable ad slogans – why? 

Nike – Just do it. Reminds me that the gym exists everytime I see it.

Stephanie Stafford is an Account Director at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.