Posts Tagged ‘Graphic Design’

Daffodil Day and the Importance of Giving….

March 25, 2019

Daffodil Day

Daffodil Day is an important day on the calendar for the Irish Cancer Society as it is their biggest fundraiser of the year, which takes place every March 22nd.

Every year millions of euro is raised through the efforts of communities coming together to raise funds (and not forget, raising awareness) to provide those suffering with free advice and support and for life-saving cancer research.

Around the country workplaces, groups and individuals come together in fundraising efforts for this meaningful cause.

On that day, last week the sense of community was rife on the streets of Cork as stalls of Daffodil Day representatives lined each corner, greeting each new donation with a smile of sincere thanks and a beautiful bouquet of spring daffodils.

Daffodil Day resonates in particular for me and for many as it offers hope to those suffering with a potential a break-through that could be made.

In the Fuzion office we rallied together and collected our contributions, which were kindly matched by Dee and Greg – raising a nice sum of money, which we know will go directly to a fantastic cause.

The act of giving sparks joy and we should all be more conscious of giving; whether it’s to a worthy charitable cause, helping out a friend in need, giving thanks to a client or colleague, or being more giving with our time – it all makes a difference – and that is a feeling that you can not obtain from “getting”.

We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill

Suzanne

Suzanne Meade is an Account Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

When losing can actually be winning !!

March 22, 2019

Nelson Mandela - Winning and Learning

A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:

  • Initial briefing
  • Background research
  • Brainstorming ideas and approaches
  • Writing the plan
  • Getting it ready visually
  • Rehearsing the pitch
  • Presenting the plan to the prospect

This one was really big and our ambitious team decided to go for it and they dug very deep spending days and nights working on the plan until the day came to present.

A big challenge here is that this work must happen alongside the normal client work, which helps to keep the lights on after all!

Apparently of the five agencies that were invited to pitch, two had withdrawn from the process and we were one of three who were remaining.

Our guys made their presentation, which they felt went really well so their confidence levels were up and then the anxious waiting and very painful period begins.

A strange thing happens when these prospects come to you – at the beginning it is a simple case of ‘will we or won’t we‘ and other than the possibility of a new client there is no emotional investment at this time.

At the point of presenting when you have poured heart and soul as well as bucket loads of time you are totally invested in the result with a huge emotional investment in the result.

The news came though via a very polite call from the prospect…

We didn’t win, we came a close second!!

We were the personal choice of the person who called us but someone more senior voted for another service provider, a mammoth of the consulting world.

While this was a disappointing loss in particular for those in the core team who worked on it, I explained to them genuinely that I believed it was really a win.

Nelson Mandela made a famous quote: “I never lose, I either win or I learn

Taking Mandela’s inspirational quote we did learn but we also won – our team had a chance to demonstrate two of our Core Values, they were Ambitious and they were Brave, they had the opportunity to showcase the deep expertise in our team and they had the joy of working closely together, even when there was a good chance the odds were stacked against us.

On our Fuzion Friday (we go for lunch every Friday with the team) we toasted our Dig Deepers, our true winners!

Bravely onto the next big challenge…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

A salute to some very special women on International Women’s Day

March 8, 2019

International Women's DayOver the course of the last year, our curly haired one, Greg Canty has been really busy with the Fuzion Win Happy podcast and it has featured some incredible, powerful women from all walks of life.

The episodes with these inspirational women are very revealing and you can clearly see a pattern whereby early life experiences has clearly shaped them and driven them on in special ways.

If you get a chance you might take the time and listen and learn directly from this special group.

Fuzion Win Happy Podcast - Social Media Series

All of these podcasts can be accessed from the usual Apps and Spotify but they can also be listened to directly by clicking on the links provided below:

Gillian Keating

First up was Gillian Keating, who as well as being a successful commercial law solicitor (now with RDJ), was President of Cork Chamber and has been busy “Cracking the Diversity Code” with her work as part of the huge iWish movement, which is making huge strides in opening up STEM for young women.

Listen to Gillian

 

Deirdre Waldron

No series would be complete without our very own Deirdre who started off life working hard as part of the family business. She started Fuzion as a small business in Tralee and now it is an award winning agency with offices in Dublin and Cork and doing great work with large and small clients. She became the President of Network for Women in Business and launched their Fuelling Ambition roadshows, encouraging women to reach higher and higher.

We love her “Chicken Maryland” story about her dad!

Listen to Deirdre

 

Lilla Vargen

Sometimes circumstances can drive you on and this beautiful, superstar singer songwriter from Northern Ireland has the most fascinating tales from her youth and she will admit that her obvious talents had to be coaxed out of her by those around her who knew the talent that was lurking inside. Was this an “Accidental journey” or was it her destiny?

Listen to Lilla

 

Eleanor O’Kelly Lynch

How do you end up being the brightest, cheeriest and most positive person in the room when you have the colossal task of minding a very sick, totally dependant child 24/7. We learnt a lot from this episode “Staying bright in a dark world” with Eleanor O’Kelly Lynch from Golden Apple Training.

Listen to Eleanor

 

Mary McCarthy

The very passionate art lover, Mary McCarthy is a Cork treasure. She has had a fascinating career that thankfully saw her joining the Crawford Art Gallery last year as Director. Already we are seeing sweeping changes as the doors of this fantastic facility have been thrown wide open to fire up art passions in everyone. “Art and Culture and the huge role it plays in our society”

Listen to Mary

 

Catherine Moroney

Catherine, Head of Business Banking with AIB has a fascinating story including being told at one point that she had just six weeks to live! Her dad dragged her with him on his visits to building sites when she was young……maybe it triggered an interest in business? “Connecting heart and head – a self declared conehead”

Listen to Catherine

 

Margot Slattery

Margot who has the huge job of being Country Manager of Sodexo shared her idyllic stories of life on a farm in Bruff in Limerick and her inspirational grandmother who was widowed at a very early age and ran a farm by herself. Margot reminds us that we should all “remember where we came from” and she proudly waves a flag for the LGBT community in Ireland.

Listen to Margot

 

Deirdre Garvey

Deirdre Garvey, CEO of The Wheel does some inspirational work assisting non-profits each day as she leads this powerful organisation. This engineer suddenly found herself working in a charity in Ireland, which led her on a journey to leading The Wheel “18 Years behind The Wheel”.

Listen to Deirdre

 

Denise Fitzgerald

How can a career in banking suddenly change to working for a children’s charity – maybe experiencing the difference such a charity can make on a hospital visit! “Making a huge difference with the CEO of Temple Street Foundation”

Listen to Denise

 

Kay O’Connell

Unfortunately, Kay O’Connell the founder of the famous Cork fishmongers is not here to tell us her story, but her son, the famous Pat O’Connell talks lovingly about his best friend and his powerhouse mother “My Mother, the Mother-in-Law and the Queen”

Listen to Pat

 

Deirdre Mortell

Why make a difference in one organisation when you can make a difference in many? Deirdre Mortell, CEO of The Social Innovation Fund does huge work every day matching corporate donors with deserving causes and helps them to make the most of these funds and supports. Deirdre has a great outlook about being really busy “Headaches should be headaches for a great reason!”

Listen to Deirdre

 

Caroline O’Driscoll

Caroline is the Chairperson of IT@Cork, working hard to promote Cork as a region for IT and she is also one of the co-founders of iWish, the huge movement, which is making huge strides in opening up STEM for young women.

Listen to Caroline

 

Annemarie Collins

When Greg met Annemarie, to say he was blown away is a huge understatement. This powerhouse of a young woman came from the Traveller community in Navan and she was determined to have a life just like her school friends including college and beyond. She earned a scholarship in Trinity and she now works with the East Cork Traveller Project. “Plotting her own course with the help of the EIL Explore Programme”

Listen to Annmarie

 

Mary McKenna

When people stopped travelling to the United States after 9/11 Mary, CEO of Tour America diversified. When the wheels fell off the economy in Ireland putting half the travel agents out of business, Mary stayed brave and positive, invested in marketing and grew her business. When she nearly died after being rolled over by a jeep she stayed calm and made a miraculous recovery. “The Ultimate Survivor”.

Listen to Mary

 

Sister Bride Given

The fascinating story of Sister Bride who reigns from Listowel, who navigated a career at a time of huge change for everyone working in religious orders. “The changing life of a nun and the story of Nano Nagle”

Listen to Sister Bride

 

Ann Canty

Greg couldn’t resist but capture the story of his mum who was obsessed about America and moved to New York for six year in 1957, at an exciting time of change “A New York Adventure – A young Irish couple get married and emigrate”

Listen to Ann

 

Siobhan O’Donoghue

She left school after being bullied in West Clare, she stood up for chickens in the family farm and she stood up for patients while working as a nurse. She worked tirelessly for travellers in Limerick and for migrants rights in Dublin and then founded Uplift to help other people to fight for their worthy causes.

Listen to Siobhan

We hope you get a chance to listen to some of these episodes featuring many inspirational women and we would like to take this opportunity to salute all of the other inspirational women out there!

Harpy International Women’s Day!!

Fuzion Communications are a full service agency providing Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Career Guidance Counsellors should try #WINHAPPY

February 25, 2019

Left or right

It was reported last week on Valentine’s Day by the Higher Education Authority that a number of Irish third-level courses have up to 80% drop-out rates.

The fact that there is a worrying percentage of students failing to complete their course naturally raises questions of student decision-making, and the level of advice and guidance they may be accessing in making informed decisions on their futures. The issue of the quality of career guidance in schools is suggested as a potential significant factor in this process.

This brought me back to when I was choosing my subjects for my Leaving Cert.

I met with my guidance counsellor in school and told her proudly I was going to be a journalist. I was expecting a response of “what a creative and exciting career, young Miss Jordan- go for it. Do what makes you happy.

Instead I was met a condescending answer of needing to follow a more “structured” and “safe” career path. “Study science and business studies for your leaving Cert, Miss Jordan,” she told me, “make sure you can get a job after college, work isn’t’ supposed to be exciting Miss Jordan. It is a job.”

My 15 year old self left that office deflated and picked subjects that were “safe, reliable and structured” for my Leaving Certificate. I then followed the same path by choosing to study Economics and Politics for my degree.

I am very much a case study of someone who is right-brained. If my creative muscles are not stretched or challenged it actually affects my mental health.

You can imagine how much I loved studying Economics!!

I thought college was supposed to be the time when young minds are challenged to question how the world works, and figure out how to make it better. Economics does that for many, it did not do it for me. While I did not drop out of college, it was certainly a struggle at times.

When I finished my degree I decided to pursue my 15-year-old self’s dream.

I would be a reporter. And I was. I worked for local newspapers in the west before moving to the “Big Smoke” to work for national titles.

I then discovered just how creative PR and communications can be, and worked for a number of International Aid organisations.

The experience gave me the opportunity to report on the biggest international crises of the past five years.

I reported on Ebola, as it happened, from West Africa. I travelled to the Syrian border, Jordan and Turkey to report on the Syria and refugee crises.  

I met with girls who had been abducted by Boko Haram in Nigeria, and I travelled to famine-stricken and war-torn South Sudan to tell the stories of displaced families.

Ciara Jordan

I think my fifteen year old self would be proud. I’m not so sure about the career guidance counsellor. There was very little about my career that was “safe and structured”.

When I met Greg and Deirdre, the principals of Fuzion Communications, where I recently joined as Account Director, they told me about their #WinHappy philosophy.

Here is that philosophy in a nutshell: work should not be something you dread, it should be something you are proud of. When you go home on Friday, you should feel like you have done something that was challenging and made you happy. Work might be hard, and it won’t always be plain sailing but you have still done worthwhile work.

It was like Fuzion was talking to my 15 year old self!

Perhaps the #WinHappy philosophy should be shared with Guidance Counsellors nationwide?

Perhaps then we would see a decrease in drop-out figures, along with an unprecedented rise in job satisfaction.

Ciara Jordan - Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications, a full service agency who provide Marketing, PR and Graphic Design Services from offices in Dublin and Cork, Ireland.

Note re image above: Ciara, reporting from an observation and Interim Care Centre (OICC) in Sierra Leon, where children who have been affected by Ebola, or who have come into contact with somebody with Ebola were observed and cared for.

 

10 things you didn’t know about Emer Healy!

February 13, 2019

Emer HealyOne of the fantastic things that we do in Fuzion is provide internship opportunities to young, intelligent, enthusiastic professionals who wish to explore a career in our fast moving, ever changing industry.

Meet the very lovely Emer Healy, who is with us in our Cork office!

Describe yourself in 5 words?
Friendly, cheerful, optimistic, organised and motivated.

Your favourite holiday destination?
Probably anywhere around Spain. Although Spain is a generic holiday destination, I have made some great memories there, from family holidays in Malaga to living in Bilbao during my year abroad. Spain definitely has a special place in my heart!

What is the quote you live by?
Everything happens for a reason” I’m a firm believer in what’s for you won’t pass you.

What is your favourite album?
Tame Impala – Currents.

Cats or dogs?
Dogs 100%. I have two dogs at the moment, Spike and Bear, and I am embarrassingly obsessed with them. Spike is a Pug and Bear is a miniature Yorkie.

If you could have any superpower what would it be?
Teleportation, I hate waiting in traffic and I can be quite lazy sometimes so this superpower would be perfect for me!

The best advice you were ever given?
Treat people how you would want to be treated“. I think what goes around comes around and it’s nice to be nice!

What was your favourite book of 2018?
Everything I Know About Love” by Dolly Alderton. I rarely laugh out loud while reading but this book was an exception. It is genuinely hilarious as well as being utterly heartbreaking. An absolute must-read from me! Dolly also has a weekly pop-culture/ news Podcast called ‘The High Low’ that I love.

What was your first ever job?
I worked as a Sales Assistant in River Island as a Christmas temp. Working here helped me to develop my love of fashion and I then continued to work in different clothes shops for the following four years while I was in college.

What part of your job do you love the most?
Definitely the variety of this position. I love having the opportunity to work on different projects with different people. As an intern I’m given the opportunity to jump in and help my colleagues with anything I can when they are under pressure. I love this part of the job as it’s such a great learning experience!

Why I’m doing an Internship (Bonus question!)
I’m doing an internship so I can learn as much as I can about the communications industry. I am so happy to be able to do an Internship with Fuzion as it’s a company that really encourages their team to grow and it offers as many learning opportunities as possible.

I believe that this is the perfect place for me to start my career in communications and I am excited for what the future will bring.

Emer

Emer Healy is an intern with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

I had a great year because ….

January 1, 2019

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Space Force or Space farce?!!

August 27, 2018

Space Force

 

Whatever your feelings about the current person sitting in the White House in the United States of America until a real President is elected, one thing is without question..

He is a maverick, dealing in things that are bizarre, outrageous, backwards, dangerous, unconstitutional and just damn wrong. He touches more people than is right and correct (all puns intended) and finally, he has laid his tiny hands on the design industry, offering up 6 solutions for a form of open vote for the Space Force, the 6th arm of the American Defence Forces. 

Now, we all know how public votes tend to go (Boaty McBoatface, Honey G, Soylent Green flavoured Mountain Dew etc) so, this really isn’t ever going to go any other way other than Awesome, but I do have a two-fold issue with the process of a “Publicly selected piece of design“.

Firstly; offering up a logo or brand with no sense of rationale, qualifications or positioning is insane!!

The majority of those voting will have little or no clue as to the journey that the “designer(s)” (very deliberate quotation marks there BTW) has come to finish up with the designs offered. There will be no conversations around the appropriateness of the design, typefaces, colours and implied and/or subliminal meanings. It’s like asking someone what their favourite track on an album that they have never heard is.    

Secondly; this is not the right way to create something that has lasting meaning, that truly adheres to the cornerstones of “branding”; that pays tribute and homage to that which has gone before it (from Buzz Aldrin, the 1986 Challenger disaster, to the joint ISS programme and the Opportunity rover on Mars) and looks towards the essence of what Space exploration and discovery is all about.

And aside from the fact that Space Force is a military operation, not some fluffy pursuit of organic matter – this is about defence, destruction and warfare, so the icons and illustrations on the 6 offered solutions are as much use as a Buzz Lightyear toy with no batteries.

Of course, I am not suggesting that the pursuit of a logo requires a story and a 120 page document to explain why as designers we have selected a typeface/colour/shape combination (you can watch Stefan Sagmeister’s short and sweary* feelings about that here: (its *quite* sweary), but there should be rationale, there should be a reason that elements are being used in an order to make those intangible assets click in our minds, and at a decision making level, these should be presented to help make what is clearly quite an important decision in a format that relies more than a few big VOTE HERE buttons underneath them on a website. 

Stefan - Space Force

Bloomberg magazine asked a number of designers to throw their hat into the ring, as a counter balance to the work offered by the Trump (Chump!) Administration, and the results are incredible.

The core of the Administration’s xenophobic, racist, self parodying and purile notions have been captured in all their embroidered glory. Have a look and see how absolutely Milton Glaser nails the Commander in Chief.

It’s a work of art and pure genius.

Check out the Bloomberg article.


alt Space Force - Milton Glaser

If Space Force is to become an actual thing, I suggest that we let Jar Jar Binks run it – he’d do a better job, even they had better logos than those on offer!!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

Are you creating Hygge [Hoo – gah] at work?

August 20, 2018

HYgge

I had never heard the Danish word ‘Hygge‘ before but a podcast that I listened to recently from Freakonomics titled “How to be Happy” resonated with me.

When Helen Russell, fashion editor of Maire Claire moved to Denmark from London with her husband, who had taken a dream job with Lego, she decided to write a book to try to figure out exactly why this country is officially one of the Happiest in the world!!

Her cleverly titled book, “The Year of Living Danishly” digs deep into the psyche of Denmark and why this dark, cold, highly taxed and very expensive country is so happy.

At Fuzion we always talk about #WinHappy as being a core philosophy of ours, creating a positive work culture, where we do great work for great clients but with a smile on our faces.

Some think it is a little Utopian but we believe it is possible.

In Denmark they talk about a very special thing called ‘Hygge‘ , which I found very interesting as it is one of the core reasons attributed to their ‘Happy’ success.

Even on the Visit Denmark website they describe it:

Hygge: The Danish Art of Cosiness

Hygge is as Danish as æbleskiver (Pancake Puffs!!) and it goes far in illuminating the Danish soul.

In essence, hygge means creating a warm atmosphere and enjoying the good things in life with good people. The warm glow of candlelight is hygge. Cosying up with a loved one for a movie – that’s hygge, too. And there’s nothing more hygge than sitting around with friends and family, discussing the big and small things in life.
Perhaps hygge explains why the Danes are some of the happiest people in the world.

I remember visiting a Danish fashion client that we were doing work for and being quite surprised to see candles lighting at the doorway of the offices and in the reception area. The warm glow of those candles certainly softened the atmosphere and was conducive to a positive working environment.

The owners of the business had also brought their little dog to work, who was running around the place! Maybe I should bring Honey and Bert?

In a random Google of the topic around workplaces I spotted an article that mentioned seven ‘Hygge’ tips:

1. Bring a mug from home

Ironically, something we used do in Fuzion was to buy everyone a mug that we thought suited their character!

2. Make a relaxing work playlist

Hmmm…in my work space in the Cork office, close to the graphic design team we always have Spotify playing something that is not too intrusive. It’s more difficult with the PR teams in Dublin and Cork as they are on the phone a lot.

3. Spend lunch outside or take that time to unwind

Too much time is spent by some of us at our desks including lunch break – that is not good and is something that we definitely need to improve on.

4. Decorate your desk or workspace

There are a few pics from home and fun things on people’s desks, but I guess we could go a little further to make the place even more personal.

5. Host a potluck with co-workers

I had no idea what this meant but apparently it is savouring home-cooked meals that your work friends have cooked and vice versa.

I do love when Alma brings in some of her tasty home cooked treats – there is something very special when someone brings something in that they made at home.

“When everybody shares, everybody gets hygge,” is what one author on the topic said.

6. Do random acts of kindness for your co-workers

I love this simple idea as it promotes the idea of friendship and treating your fellow workers as something more than that.

7. Embrace teamwork

Apparently team spirit is part of the Danish culture. From childhood, Danes work in groups and are taught to seek and/or give help in the face of adversity. They are encouraged to remain confident despite their weaknesses and humble despite their strengths.

While we have a great team and do a lot together, too often when you glance down the office we are all busy, busy, with our heads stuck in whatever client work we are doing.

In Fuzion we do our own few things in the spirit of ‘Hygge’ that we could add to this list:

Breaking bread together – Fuzion Friday

Every Friday in both Dublin and Cork offices we down tools and we go for lunch together. We chat about the wins, we chat about the losses and frustrations of the week and we laugh and share weekend plans.

Cuppa anyone?

No one makes a cuppa without asking if anyone else would like a cuppa!

Birthdays

A present is always bought for you on your birthday and wait for it…. our people get a day off for their birthday, which they must take on the day (or very close to it a least). Our client, Regus does this and I thought it was a great idea so we introduced it two years ago.

Slagging/Banter

There is always a nice amount of friendly banter in the office, which is nearly always lighthearted and never bitter.

Holidays

The person who goes on holidays is given a token few quid to buy a meal on us but they nearly always buy some chocolates or biscuits for the office on their return.

Working Late

We don’t like to see anyone caught working late at the office – Saidhbh is the biggest culprit lately!

While it is never perfect and there are the normal pressures and stresses of work I think we do a pretty good job at creating our own “Hygge” – after all, why would anyone want to work in the opposite atmosphere? ….I certainly don’t.

What do you do to create your own Hygge?

At Fuzion, I guess we call it Win Happy!!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Don’t be a Commodity, be Remarkable!

July 31, 2018

Health Bars in Multiples

Queuing for my salad at lunchtime in the corner store near our office today in Dublin, I couldn’t help but notice the piles of health bars above the sandwich bar.

Even if I wanted one, I wouldn’t have a clue which one to pick as there were so many different brands, all offering the same thing!

A few years ago, health bars didn’t even exist and now they are competing for space at every till across Ireland. So much noise and so little differentiation.

Health bars have become a commodity.

How can you make sure this doesn’t happen to you and your business?

You have to keep on reinventing, reinvesting – in you, in your business and in your brands.

You have to continually give your target audience good reasons to engage with you. You have to create compelling stories about your products and your business.

As Seth Godin says in his Marketing Bible ‘The Purple Cow’ – you have to be ‘remarkable’ to stand out.

Looking at the image (above) of all these health bars, despite the investment in packaging, despite negotiating shelf space, despite “magical” ingredients that will make you leaner, fitter, healthier, not one of them is remarkable.

Why not make it a resolution to ask yourself right now – what steps could you take today to make your business more remarkable?

If you need any help guiding you towards the answers –  I’d love to help…….

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Capturing your Story

February 23, 2018

In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.

We use this “Story” framework and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story

In the last post we spoke about ‘Understanding your story‘ and the possible role of a brand workshop to help bring some clarity to exactly what you are trying to communicate to your target audience.

The next step is all about capturing this story.

Capture your Story

Once you understand the story that you want to tell, it’s important that this is captured visually in a way that connects with your target audience.

We judge things quickly by how they appear to us, so whenever and wherever anyone comes across your products or services in your website, promotional material, vehicles, premises and even the individuals in your team, that these tell the right, professional story.

Does it convey professionalism, is it modern, is it unique or is it very generic, does it convey your story simply and clearly, does it appeal to your target audience? Has the organisation moved on and is it time for a refresh?

Someone is always making up their mind about you by how you appear to them.

It is vital that the graphic design work and the execution of this needs to be sharp and consistent on all platforms when your brand is being presented so that your story is properly captured and told.

Click here to see some of the work that our Creative Team have been doing for clients

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland


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