Posts Tagged ‘Graphic Design’

21 Questions with…Dylan Morley

September 16, 2022

welcome to the eighth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Ronaldo and 1984 fan…..Dylan!

  1. Tell us something about you that nobody else in the team might know?

I have never had a pint of Guinness 

  1. What film have you watched more than five times?

Shrek 2.

  1. What work are you most proud of in the past year?

Completing my MA in Public Relations with New Media.

  1. Dream job?

Supreme Leader of Ireland (with the six counties back) or Public Relations Officer for Man Utd.

  1. Favourite brand? – Why?

Coca-Cola – because of the series finale ending scene in Mad Men and the Christmas advertisement.

  1. Favourite Holiday Destination?

Rome – the eternal city.

  1. Best lesson from your career?

Always try to answer your phone and if you can’t, then always return the call.

  1. Eurovision or World Cup?

World Cup.

  1. Who is the joker on the team?

Ciarán – but the bar is low.

  1. Recommend a podcast.

The WinHappy Podcast, obviously.

  1. Reality shows – Love or Hate?

LOVE.

  1. Dinner party with 3 people – dead or alive – who do you invite?

Alex Ferguson, Ronald Reagan, and Margot Robbie.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cork and working for Fuzion.

  1. Who is your role model?

Siiiiiiiiiiiiuu – Cristiano Ronaldo.

  1. What was your first job?

Pizza Chef.

  1. Death Row meal?

Chinese.

  1. Favourite book?

1984.

  1. Your a grammar Nazi oar not?

Depends on my mood.

  1. First album you bought or downloaded?

None – I’m too young for that, I grew up with Spotify. 

  1. Work from home – or office?

Hybrid.

  1. Most memorable ad slogans –

Kellogg’s Rice Krispies – ‘Snap, Crackle, and Pop’.

Dylan Morley is an Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Lolly Cleary

September 9, 2022

welcome to the seventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Metallica and Alexander McQueen fan…..Lolly!

  1. Tell us something about you that nobody else in the team might know.

I had a brush with death 1 month before my 18th birthday, when I went through the back window of a car.

  1. What film have you watched more than five times?

Moulin Rouge

  1. What work are you most proud of in the past year?

All my work with Fuzion

  1. Dream job?

I love baking – something to do with that maybe?

  1. Favourite brand? – Why?

Alexander McQueen – I think this is fairly self explanatory.

  1. Favourite Holiday Destination?

Lisbon was my favourite holiday ever.

  1. Best lesson from your career?

Don’t be afraid to ask for help, or look stupid – it can save you a lot of time and hardship in the long run.

  1. Eurovision or World Cup?

Wimbledon / Masters / F1.

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

Win Happy by Greg Canty – Obviously!! ….or…. the Tommy, Hector and Laurita Podcast.

  1. Reality shows – Love or Hate?

Hate – They are chewing gum for the eyes.

  1. Dinner party with 3 people – dead or alive – who do you invite?

My uncle John who has passed away / Phil Lynott / my good friend Martina Sartor who I’ve not seen for about 4 years.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cuba – absolutely nothing.

  1. Who is your role model?

No one in particular.

  1. What was your first job?

Answering phones for my dad.

  1. Death Row meal?

Rick Stein’s Sweet Potato and Chorizo Quesadillas with guac / pico / sour cream etc, ice cold beer.

  1. Favourite book?

Harry Potter.

  1. Your a grammar nazi oar not?

I thought I was until Ciarán joined the team.

  1. First album you bought or downloaded?

Metallica – …And Justice for All.

  1. Work from home – or office?

Mostly home, but sometimes office.

  1. Most memorable ad slogans – why?

A sarcastic “Cool story”.

Lolly Cleary is Head of Design at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Mary O’Mahony

August 26, 2022

Welcome to the fifth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shopping-loving, ketchup-hating Mary!

  1. Tell us something about you that nobody else in the team might know. 

I have a phobia of ketchup.. won’t even touch the bottle.

  1. What film have you watched more than five times? 

Loads! I am a serial re-watcher.

  1. What work are you most proud of in the past year? 

Jumping back into agency life and dipping my toe in the corporate side of things for a change. 

  1. Dream job? 

Professional shopper.. for myself 🙂

  1. Favourite brand? – Why? 

Not sure if I’d say favourite brand, but I definitely buy the most from Zara! Although the sizing frustrates the life out of me I always go back. I also find its marketing strategy (particularly the lack of advertising) very interesting..

  1. Favourite Holiday Destination? 

New York in winter.

  1. Best lesson from your career? 

“It’s PR, not ER”

  1. Eurovision or World Cup? 

World Cup 

  1. Who is the joker on the team? 

Ciarán.. at least he tries to be.

  1. Recommend a podcast. 

My Therapist Ghosted Me.

  1. Reality shows – Love or Hate? 

Love some, hate others.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Freddie Mercury, Princess Diana & Tommy Tiernan.

  1. If you could be anywhere in the world – where would you be & what would you do? 

Perched by a pool in Greece with a cocktail in hand 

  1. Who is your role model? 

No particular role model per se, but I take inspiration from a lot of different people

  1. What was your first job?

Behind the bar in TP Cotter’s in Macroom.

  1. Death Row meal? 

This is tough.. Either a KC’s or Lennox’s

  1. Favourite book? 

Atomic Habits by James Clear.

  1. Your a grammar nazi oar not? 

A little bit, but more recently I have become the victim of it!

  1. First album you bought or downloaded? 

Almost sure it was ‘There’s a Whole Lot of Loving Going On’ by Six.. My sister bought it for me – Ironically, I think I was 6 when it was released!

  1. Work from home – or office? 

80/20 work from home.. No commute is, dare I say, life changing!

  1. Most memorable ad slogans – why? 

Nike ‘Just Do It’. It’s short, straight to the point and communicates the brand’s key message.

Mary O’Mahony is a Senior Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Stephanie Stafford

August 19, 2022

Welcome to the fourth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the French fashion & steak loving.. Stephanie!

  1. Tell us something about you that nobody else in the team might know. 

I’ve lived in four countries and I’m an avid sea swimmer. 

  1. What film have you watched more than five times? 

Both Princess Diaries and Goodfellas, this probably gives you some insight into my personality!

  1. What work are you most proud of in the past year? 

I’m equally proud of each campaign we work on. I always make sure to keep client campaigns fresh and exciting for consumers but also for our team.

  1. Dream job? 

I’m in it, of course!

  1. Favourite brand? – Why? 

Louis Vuitton, I’m a sucker for french designers. The quality is next level and I invest in timeless pieces that will last.

  1. Favourite Holiday Destination? 

The French Riviera, I hope to own a holiday home there someday.

  1. Best lesson from your career? 

IT would have to be…..that a happy and motivated team is key to everything.

  1. Eurovision or World Cup? 

Neither, Love Island? 

  1. Who is the joker on the team? 

I would say myself but there’s stiff competition for the role.

  1. Recommend a podcast. 

My therapist ghosted me, cracks me up on the walk into work.

  1. Reality shows – Love or Hate? 

Love. Keeping up with The Kardashians is always on in my house.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Jennifer Lopez, Shania Twain and Dwayne Johnson for obvious reasons

  1. If you could be anywhere in the world – where would you be & what would you do? 

There is a lot to be said for an easy life and a positive mindset. I appreciate the small things in life but I wouldn’t say no to working from home in a penthouse Dubai apartment. New office location for Fuzion?

  1. Who is your role model?

My Mum and brother. Their work ethic and approach to life has shaped my entire career and given me confidence to take the risk do some crazy things over the years.

  1. What was your first job?

An English grinds teacher.

  1. Death Row meal? 

You can’t beat fillet steak, hooked on Butcher restaurant in Kilkenny at the moment.

  1. Favourite book? 

The one I’m writing right now, watch this space.

  1. Your a grammar nazi oar not? 

You’d have to ask the team!

  1. First album you bought or downloaded? 

I presume Westlife, still a huge fan.

  1. Work from home – or office? 

Home with my dogs but Zooms with my great team.

  1. Most memorable ad slogans – why? 

Nike – Just do it. Reminds me that the gym exists everytime I see it.

Stephanie Stafford is an Account Director at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Suzanne Meade

August 12, 2022

Welcome to the third of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shark-diving, chocolate lover, Suzanne!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know.

A few years ago I dived with sharks in South Africa – it was one of the best experiences ever!

  1. What film have you watched more than five times?

 I’ve definitely watched ‘The Holiday’ way more times than I’d like to admit

  1. What work are you most proud of in the past year?

I am very proud of my work with the Local Enterprise Offices – particularly the Look for Local campaign during the pandemic which encouraged the public to support local businesses. 

  1. Dream job?

I’d like to run my own business someday…

  1. Favourite brand? – Why?

I’m a bit of a Zara addict….from their clothes to homeware, it’s probably the brand I shop the most.

  1. Favourite Holiday Destination?

Nice, in the South of France. Just stunning!

  1. Best lesson from your career?

Sometimes it’s the little things that make a big impact. We are all human at the end of the day so kind words or a simple thank you email can go a long way…

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Ciarán ‘the comedian’ Ó Raghallaigh….although I’m sure he put this question in himself just for the ego boost lol!

  1. Recommend a podcast.

I love Joanne and Vogue’s ‘My Therapist Ghosted Me”

  1. Reality shows – Love or Hate?

Love ❤

  1. Dinner party with 3 people – dead or alive – who do you invite?

Princess Diana, David Attenborough and Jennifer Lopez.

Di-nner Party
  1. If you could be anywhere in the world – where would you be & what would you do?

The Seychelles, swinging on a hammock on the beach, drinking a Pina Colada. 

  1. Who is your role model?

Michelle Obama – she has such a powerful voice and uses it to great effect to help great causes around the world.

  1. What was your first job?

Waitressing in the cafe of Kilkenny Design Centre in Shanagarry, Cork.

  1. Death Row meal?

I’ll have a chateaubriand with all the trimmings please…

  1. Favourite book?

Is it socially acceptable to admit the Harry Potter series?

  1. Your a grammar nazi oar not?

I guess….it’s part of the day job!

  1. First album you bought or downloaded?

More than likely Boyzone!

  1. Work from home – or office?

From home, for sure 🙂

  1. Most memorable ad slogans – why?

The  ‘Should have gone to Specsavers’ ads spring to mind….always clever and executed really well.

Suzanne Meade is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Greg Canty!

July 22, 2022

Welcome to the first of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Leading the way is Partner and Liverpool nut Greg!

  1. Tell us something about you that nobody else in the team might know.

I managed local bands for a few years, many moons ago

  1. What film have you watched more than five times?

Planes, Trains and Automobiles – a genius movie by John Hughes

  1. What work are you most proud of in the past year?

I did a series of podcasts for the Heritage Council, which were all quite different 

  1. Dream job?

Doing any job as part of Jurgen Klopp’s team

  1. Favourite brand? – Why?

Liverpool FC – I think football teams are the ultimate brand that we all have a deep connection to. You might change your partner, but you never change your team!

  1. Favourite Holiday Destination?

That has to be Siena in Tuscany in Italy for the Palio. It’s a beautiful city that oozes history and character as well as having great food and wine of course.

  1. Best lesson from your career?

Stay positive – when things are tough, roll those sleeves up, and get stuck in 

  1. Eurovision or World Cup?

World Cup!

  1. Who is the joker on the team?

That could be me !

  1. Recommend a podcast.

I think Hidden Brain is very clever.

  1. Reality shows – Love or Hate?

How about ‘detest’?

  1. Dinner party with 3 people – dead or alive – who do you invite?

Jurgen Klopp, Robert Plant and Ken Robinson

  1. If you could be anywhere in the world – where would you be & what would you do?

I would have a little music store/café in Siena.

  1. Who is your role model?

Jurgen Klopp and my dad

  1. What was your first job?

I had my own newspaper round

  1. Death Row meal?

Spaghetti Bolognese 

  1. Favourite book?

Good to Great by Jim Collins

  1. Your a grammar nazi oar not?

Not really

  1. First album you bought or downloaded?

Boomtown Rats’ debut album. I caught it in a small store in Dungarvan while staying with my uncle and aunt.

  1. Work from home – or office?

This social creature discovered he likes working from home!

  1. Most memorable ad slogans – why?

Ronseal – “It does what it says on the tin”!

Greg Canty is partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Back to Branding

March 14, 2022

To gain a deeper understanding of branding, consider your emerging identity – your adolescent brand.

You may not have realised it when you were younger, but we all had a brand!

Back then, your brand was developed by pushing your personal boundaries of fashion and music, ethics, morality, and friendships, as well as objectives and ambitions for the future.

Thinking about your youthful brand is important because it allows you to merge the numerous pieces that came together to form your identity – the image you had of yourself, and the image others had of you. It’s a riddle — and it’s crucial.

People create opinions of one another. It’s difficult to avoid it. As a result, people developed opinions about me. To those folks, those perceptions were my brand.

The way I interacted with them, the clothing I wore, the music I listened to, my principles and opinions, as well as what they expected of me, all became part of my brand.

Some people knew me well, while others didn’t, yet my brand was built by first impressions.

Others would create my brand for me, if I didn’t invest in clothes, music, and culture. And in today’s environment, social media, blogs, and online presence are just as much part of defining an adolescent brand.

My adolescent brand was more about face-to-face encounters, behaviours, ethos, attitude, outlook, what I did or didn’t do, and my values. These fundamentals are vital to the development of a brand.

At different times, different people perceived me in different ways.

As a result, for various people, I needed to have a distinct brand perspective. There would have been many similarities, but there would have been some differences as well.

Parents, for example, might have seen me differently from my friends in several respects. For instance, if I talked to my Mum in the same tone of voice as I talked to my friends, there would have been a serious communication breakdown!

It’s exciting to imagine how your brand will touch so many different sorts of individuals. It isn’t about deception or claiming to be someone else to please people or to fit in. That doesn’t go as planned.

No one is able to deceive a huge group of people for very long. When it comes to your brand, it’s all about being yourself.

Growing up is a lot like piecing together your business or organisation’s identity jigsaw, but from a different, more mature perspective, and just as when I was younger, the best way to get to the truth is to ask the most basic questions.

Who are you?

Neill

Neill MacCann is a senior graphic designer with Fuzion Communications who provide a full suite of print and digital graphic design services from offices in Dublin and Cork, Ireland.

Our learning: Teamwork – So far and yet so close!

February 7, 2022

A lot has changed over the past number of weeks as we somewhat return to ‘normal’ life and are hopefully waving goodbye to all of the constraints and negatives associated with the pandemic for good.

And while there were so many negatives that consumed our lives over the past nearly two years, we can’t ignore the positives that have changed our lives. We were forced to adapt and change, review our processes and get on with life in a whole different way.

We had to be resilient and innovative, flexible and caring and so much more to navigate our way through this unprecedented journey.

Professionally and personally, teamwork and how we strengthened this has played a huge role in our journey. Working from home has been a game-changer for many reasons (I especially do not miss the endless hours sitting in traffic) and it would not have been so effective without some great teamwork along the way. As a team in Fuzion, I can honestly say that we have never felt so close across all departments and locations, despite not seeing each other in person for months!

Key to this and something I definitely recommend to businesses if feasible, is the introduction of a regular team catch up. For us that happens as a 30-minute, 9am social catch-up every Monday morning with the whole team on Zoom, chatting about weekend events and hearing about what everyone got up to.

Its impact has been extremely beneficial, really bringing the team together as one rather than the separate locations and functions. Our team is spread out across all four corners of the country and there are always plenty of stories to be told and ironically we’ve really gotten to know each other far more than before the pandemic and without even realising it!

For me, it wouldn’t feel right without our team call as it is something that we all really enjoy now as it gets us in the right mood for the week as well as helping to shake off those Monday morning blues. It has allowed us to strengthen our relationships with each other, improving how we communicate and work together and ensures a positive team environment, even during the height of a global pandemic!

With so many benefits, we certainly won’t be waving goodbye to this pandemic learning for a very long time.

Saidhbh

Saidhbh Sweeney is a Senior PR Account Manager with Fuzion Communications: PR, Marketing, Graphic Design and Digital Marketing from offices in Dublin and Cork Design

The diary of a newbie!

November 2, 2021

I am delighted to have joined the Fuzion Communications team three weeks ago.

I have been working as a freelancer for the last two years, and there are many benefits to that… but also a lot of negatives (if you know, you know!).

Last winter, I realised that I missed working as part of a larger team and the bigger projects that tend to come with that.

I wanted to join the right agency for me, a place that truly cares about delivering the best results possible for their clients, and has a fantastic team at the heart of the organisation. Thankfully that is absolutely the case.

In my first week I was keen to be in the office as much as possible while the team was adapting to work towards the hybrid style, everyone was so warm, friendly and straightforward about everything, which is something that I really appreciated. In addition to this they were fantastic in dishing out tips for the best local coffee and where the best lunch spots are…Tir on Baggot Street is my new firm favourite for sandwiches just in case you were wondering. You weren’t? well, sure now you know!

Some of my observations and learnings from the first week are that a good office manager is everything and already I can’t count the number of times I’ve said “Thank God for Olivia!

Everyone joining a new organisation needs to have that person that knows everything and like Olivia is so helpful in sharing her pearls of knowledge with new joiners.

One of my first tasks was to prepare a presentation for a potential new client.

What was amazing about this process was talking through everything with Dee the founder of Fuzion, where she explained with heart the ‘why’ behind each action as opposed to saying “this is just what you do.”

Last Friday was a team day in the gorgeous Montenotte Hotel in Cork, which was a lovely opportunity to meet everyone off-screen, in person over a cup of coffee… who would have thought something so simple is in fact so important to our working lives?

One of the main items on the agenda in Cork was reflecting on the year just passed and future planning for 2022.

One of my key observations was just how engaged everyone on the team was while their colleagues spoke, every idea and wish was noted to see how it could be brought to life down the line. I’m not sure I’ve ever witnessed that in action before, it was lovely.

There was a shared sense of respect, and yes, of course, we all have to and want to work hard but there is an onus on everyone to make the best of it, by speaking up and being a part of the brilliant ideas that are at the heart of what makes this organisation tick. I am so excited about what is to come, it’s been a long time since I had that feeling that I was truly in exactly the place I am meant to be.

Sarah

Sarah Murphy is an Account Manager with Fuzion Communications a Marketing, PR, Graphic Design and Digital Marketing agency with offices offices in Dublin and Cork, Ireland

When passion meets work, work becomes a hobby!

June 8, 2021

Ever since I was a young child I loved creating things.

Drawing pads, colouring pencils, glue and scissors were my best friends. I was one of those kids that was never bored and always felt like there weren’t enough hours in a day to do everything that I wanted to do and bring all my crazy ideas to life.

I was keeping myself occupied making cardboard furniture for Barbie dolls, big cardboard houses, cars and trains for me and all the kids living in the apartment blocks nearby. I even made sure that each of them had a name and badge like real cars did, except they were all made up by me. When I think of it now, they were very similar to the cardboard colouring houses that a lot of supermarkets were selling lately to keep children busy during the lockdown. If there was such a thing as Covid back then I would have made a fortune on them!

When I was 10 I started making exercise books for young children. They included colouring pages, crosswords, handwriting exercises and anything else I could think of. I used to “design” and draw every single page of the book by hand and get it photocopied so that I could give a copy to all my neighbours with young kids.

When I got older I got more into drawing, painting and writing. I have a collection of short stories and poems that I wrote as a teenager. My creativity had no limits and I had this never-ending urge to express it in every possible way.

My brain never takes a break and is always “on the go”, constantly coming up with new ideas. I wish my body didn’t need any rest so that I could work on them and bring them to life as soon as the light bulb lights up in my head. It’s so frustrating when you want to do so many things and your body refuses to cooperate!

When I was finishing secondary school and needed to pick a career path, I had no doubt about what to choose. I picked the Visual Communications course in Cork Institute of Technology and loved every single minute of it and when I say every single minute I really mean it… that also includes all the sleepless nights that I spent working on college projects in order to meet the deadlines. Nothing beats the feeling I got the following day when I was treating myself to a delicious hot chocolate, minutes after handing in the project that I worked on until 5am that morning! It felt good because I knew I put all my heart into it and the satisfaction I got out of it was stronger than the tiredness. 

I always knew that whatever I end up doing in life, it will have to be something creative, and so, the exercise books that I used to make as a child turned into brochures, annual reports and all kind of booklets. The cardboard cars turned into innovative signage solutions and the made up car badges’ turned into powerful and professional brands that serve clients for years. I turned my life-long passion into a way of living and the fact that it brings me money is like winning a lottery. 

I love bringing clients’ ideas to life and seeing their excitement when what I’m giving them is exactly what they needed and more.

Graphic design is a combination of art, creative thinking, problem solving and a little bit of mind reading!

As a designer you really have to tune into the client’s thoughts to figure out what they’re looking for, and a lot of the time they don’t even know what they’re looking for until you show it to them! Getting it right the first time is the best feeling ever and to get it right the first time you have to truly love and enjoy what you do. If you put your heart into something you can never fail.

Make sure that whatever you do in life, it sparks your soul and makes you feel alive.

#WinHappy

Martyna


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