Posts Tagged ‘Graphic Design’

10 things you didn’t know about Emer Healy!

February 13, 2019

Emer HealyOne of the fantastic things that we do in Fuzion is provide internship opportunities to young, intelligent, enthusiastic professionals who wish to explore a career in our fast moving, ever changing industry.

Meet the very lovely Emer Healy, who is with us in our Cork office!

Describe yourself in 5 words?
Friendly, cheerful, optimistic, organised and motivated.

Your favourite holiday destination?
Probably anywhere around Spain. Although Spain is a generic holiday destination, I have made some great memories there, from family holidays in Malaga to living in Bilbao during my year abroad. Spain definitely has a special place in my heart!

What is the quote you live by?
Everything happens for a reason” I’m a firm believer in what’s for you won’t pass you.

What is your favourite album?
Tame Impala – Currents.

Cats or dogs?
Dogs 100%. I have two dogs at the moment, Spike and Bear, and I am embarrassingly obsessed with them. Spike is a Pug and Bear is a miniature Yorkie.

If you could have any superpower what would it be?
Teleportation, I hate waiting in traffic and I can be quite lazy sometimes so this superpower would be perfect for me!

The best advice you were ever given?
Treat people how you would want to be treated“. I think what goes around comes around and it’s nice to be nice!

What was your favourite book of 2018?
Everything I Know About Love” by Dolly Alderton. I rarely laugh out loud while reading but this book was an exception. It is genuinely hilarious as well as being utterly heartbreaking. An absolute must-read from me! Dolly also has a weekly pop-culture/ news Podcast called ‘The High Low’ that I love.

What was your first ever job?
I worked as a Sales Assistant in River Island as a Christmas temp. Working here helped me to develop my love of fashion and I then continued to work in different clothes shops for the following four years while I was in college.

What part of your job do you love the most?
Definitely the variety of this position. I love having the opportunity to work on different projects with different people. As an intern I’m given the opportunity to jump in and help my colleagues with anything I can when they are under pressure. I love this part of the job as it’s such a great learning experience!

Why I’m doing an Internship (Bonus question!)
I’m doing an internship so I can learn as much as I can about the communications industry. I am so happy to be able to do an Internship with Fuzion as it’s a company that really encourages their team to grow and it offers as many learning opportunities as possible.

I believe that this is the perfect place for me to start my career in communications and I am excited for what the future will bring.

Emer

Emer Healy is an intern with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

I had a great year because ….

January 1, 2019

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Space Force or Space farce?!!

August 27, 2018

Space Force

 

Whatever your feelings about the current person sitting in the White House in the United States of America until a real President is elected, one thing is without question..

He is a maverick, dealing in things that are bizarre, outrageous, backwards, dangerous, unconstitutional and just damn wrong. He touches more people than is right and correct (all puns intended) and finally, he has laid his tiny hands on the design industry, offering up 6 solutions for a form of open vote for the Space Force, the 6th arm of the American Defence Forces. 

Now, we all know how public votes tend to go (Boaty McBoatface, Honey G, Soylent Green flavoured Mountain Dew etc) so, this really isn’t ever going to go any other way other than Awesome, but I do have a two-fold issue with the process of a “Publicly selected piece of design“.

Firstly; offering up a logo or brand with no sense of rationale, qualifications or positioning is insane!!

The majority of those voting will have little or no clue as to the journey that the “designer(s)” (very deliberate quotation marks there BTW) has come to finish up with the designs offered. There will be no conversations around the appropriateness of the design, typefaces, colours and implied and/or subliminal meanings. It’s like asking someone what their favourite track on an album that they have never heard is.    

Secondly; this is not the right way to create something that has lasting meaning, that truly adheres to the cornerstones of “branding”; that pays tribute and homage to that which has gone before it (from Buzz Aldrin, the 1986 Challenger disaster, to the joint ISS programme and the Opportunity rover on Mars) and looks towards the essence of what Space exploration and discovery is all about.

And aside from the fact that Space Force is a military operation, not some fluffy pursuit of organic matter – this is about defence, destruction and warfare, so the icons and illustrations on the 6 offered solutions are as much use as a Buzz Lightyear toy with no batteries.

Of course, I am not suggesting that the pursuit of a logo requires a story and a 120 page document to explain why as designers we have selected a typeface/colour/shape combination (you can watch Stefan Sagmeister’s short and sweary* feelings about that here: (its *quite* sweary), but there should be rationale, there should be a reason that elements are being used in an order to make those intangible assets click in our minds, and at a decision making level, these should be presented to help make what is clearly quite an important decision in a format that relies more than a few big VOTE HERE buttons underneath them on a website. 

Stefan - Space Force

Bloomberg magazine asked a number of designers to throw their hat into the ring, as a counter balance to the work offered by the Trump (Chump!) Administration, and the results are incredible.

The core of the Administration’s xenophobic, racist, self parodying and purile notions have been captured in all their embroidered glory. Have a look and see how absolutely Milton Glaser nails the Commander in Chief.

It’s a work of art and pure genius.

Check out the Bloomberg article.


alt Space Force - Milton Glaser

If Space Force is to become an actual thing, I suggest that we let Jar Jar Binks run it – he’d do a better job, even they had better logos than those on offer!!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

Are you creating Hygge [Hoo – gah] at work?

August 20, 2018

HYgge

I had never heard the Danish word ‘Hygge‘ before but a podcast that I listened to recently from Freakonomics titled “How to be Happy” resonated with me.

When Helen Russell, fashion editor of Maire Claire moved to Denmark from London with her husband, who had taken a dream job with Lego, she decided to write a book to try to figure out exactly why this country is officially one of the Happiest in the world!!

Her cleverly titled book, “The Year of Living Danishly” digs deep into the psyche of Denmark and why this dark, cold, highly taxed and very expensive country is so happy.

At Fuzion we always talk about #WinHappy as being a core philosophy of ours, creating a positive work culture, where we do great work for great clients but with a smile on our faces.

Some think it is a little Utopian but we believe it is possible.

In Denmark they talk about a very special thing called ‘Hygge‘ , which I found very interesting as it is one of the core reasons attributed to their ‘Happy’ success.

Even on the Visit Denmark website they describe it:

Hygge: The Danish Art of Cosiness

Hygge is as Danish as æbleskiver (Pancake Puffs!!) and it goes far in illuminating the Danish soul.

In essence, hygge means creating a warm atmosphere and enjoying the good things in life with good people. The warm glow of candlelight is hygge. Cosying up with a loved one for a movie – that’s hygge, too. And there’s nothing more hygge than sitting around with friends and family, discussing the big and small things in life.
Perhaps hygge explains why the Danes are some of the happiest people in the world.

I remember visiting a Danish fashion client that we were doing work for and being quite surprised to see candles lighting at the doorway of the offices and in the reception area. The warm glow of those candles certainly softened the atmosphere and was conducive to a positive working environment.

The owners of the business had also brought their little dog to work, who was running around the place! Maybe I should bring Honey and Bert?

In a random Google of the topic around workplaces I spotted an article that mentioned seven ‘Hygge’ tips:

1. Bring a mug from home

Ironically, something we used do in Fuzion was to buy everyone a mug that we thought suited their character!

2. Make a relaxing work playlist

Hmmm…in my work space in the Cork office, close to the graphic design team we always have Spotify playing something that is not too intrusive. It’s more difficult with the PR teams in Dublin and Cork as they are on the phone a lot.

3. Spend lunch outside or take that time to unwind

Too much time is spent by some of us at our desks including lunch break – that is not good and is something that we definitely need to improve on.

4. Decorate your desk or workspace

There are a few pics from home and fun things on people’s desks, but I guess we could go a little further to make the place even more personal.

5. Host a potluck with co-workers

I had no idea what this meant but apparently it is savouring home-cooked meals that your work friends have cooked and vice versa.

I do love when Alma brings in some of her tasty home cooked treats – there is something very special when someone brings something in that they made at home.

“When everybody shares, everybody gets hygge,” is what one author on the topic said.

6. Do random acts of kindness for your co-workers

I love this simple idea as it promotes the idea of friendship and treating your fellow workers as something more than that.

7. Embrace teamwork

Apparently team spirit is part of the Danish culture. From childhood, Danes work in groups and are taught to seek and/or give help in the face of adversity. They are encouraged to remain confident despite their weaknesses and humble despite their strengths.

While we have a great team and do a lot together, too often when you glance down the office we are all busy, busy, with our heads stuck in whatever client work we are doing.

In Fuzion we do our own few things in the spirit of ‘Hygge’ that we could add to this list:

Breaking bread together – Fuzion Friday

Every Friday in both Dublin and Cork offices we down tools and we go for lunch together. We chat about the wins, we chat about the losses and frustrations of the week and we laugh and share weekend plans.

Cuppa anyone?

No one makes a cuppa without asking if anyone else would like a cuppa!

Birthdays

A present is always bought for you on your birthday and wait for it…. our people get a day off for their birthday, which they must take on the day (or very close to it a least). Our client, Regus does this and I thought it was a great idea so we introduced it two years ago.

Slagging/Banter

There is always a nice amount of friendly banter in the office, which is nearly always lighthearted and never bitter.

Holidays

The person who goes on holidays is given a token few quid to buy a meal on us but they nearly always buy some chocolates or biscuits for the office on their return.

Working Late

We don’t like to see anyone caught working late at the office – Saidhbh is the biggest culprit lately!

While it is never perfect and there are the normal pressures and stresses of work I think we do a pretty good job at creating our own “Hygge” – after all, why would anyone want to work in the opposite atmosphere? ….I certainly don’t.

What do you do to create your own Hygge?

At Fuzion, I guess we call it Win Happy!!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Don’t be a Commodity, be Remarkable!

July 31, 2018

Health Bars in Multiples

Queuing for my salad at lunchtime in the corner store near our office today in Dublin, I couldn’t help but notice the piles of health bars above the sandwich bar.

Even if I wanted one, I wouldn’t have a clue which one to pick as there were so many different brands, all offering the same thing!

A few years ago, health bars didn’t even exist and now they are competing for space at every till across Ireland. So much noise and so little differentiation.

Health bars have become a commodity.

How can you make sure this doesn’t happen to you and your business?

You have to keep on reinventing, reinvesting – in you, in your business and in your brands.

You have to continually give your target audience good reasons to engage with you. You have to create compelling stories about your products and your business.

As Seth Godin says in his Marketing Bible ‘The Purple Cow’ – you have to be ‘remarkable’ to stand out.

Looking at the image (above) of all these health bars, despite the investment in packaging, despite negotiating shelf space, despite “magical” ingredients that will make you leaner, fitter, healthier, not one of them is remarkable.

Why not make it a resolution to ask yourself right now – what steps could you take today to make your business more remarkable?

If you need any help guiding you towards the answers –  I’d love to help…….

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Capturing your Story

February 23, 2018

In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.

We use this “Story” framework and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story

In the last post we spoke about ‘Understanding your story‘ and the possible role of a brand workshop to help bring some clarity to exactly what you are trying to communicate to your target audience.

The next step is all about capturing this story.

Capture your Story

Once you understand the story that you want to tell, it’s important that this is captured visually in a way that connects with your target audience.

We judge things quickly by how they appear to us, so whenever and wherever anyone comes across your products or services in your website, promotional material, vehicles, premises and even the individuals in your team, that these tell the right, professional story.

Does it convey professionalism, is it modern, is it unique or is it very generic, does it convey your story simply and clearly, does it appeal to your target audience? Has the organisation moved on and is it time for a refresh?

Someone is always making up their mind about you by how you appear to them.

It is vital that the graphic design work and the execution of this needs to be sharp and consistent on all platforms when your brand is being presented so that your story is properly captured and told.

Click here to see some of the work that our Creative Team have been doing for clients

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Understanding your ‘Story’

February 12, 2018

Fuzion - Brand Workshops, Dublin, Cork, Ireland

In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.

We use this “Story” framework for all of our clients and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story

 

Understanding Your Story

In this blog post we will deal with the very first step, which is ‘Understanding Your Story‘.

It is our job as marketers to help our clients tell the story of their business, organisation, products and services effectively so that when people talk about these things they say exactly what we want them to say.

Before we create any plans, it is a crucial first step to understand exactly what the business is all about, what makes it special, where it is going and what it needs to do to get there.

To assist this step, we often conduct a Brand Workshop with clients, which is a very simple way of capturing all of this and defining their “story” or brand.

We also find that this powerful process helps to motivate the team, reminding them about what makes them special, providing them with clarity and defining exactly what needs to be communicated as part of the marketing process.

During this process we work together with the team to probe what it is that they do, how they go about this work and what the driving force or essence of the organisation is.

We look at the values, the core characteristics, the vision for the business and the mission that the team is on together to achieve this vision.

We even do some visualisation work to help the team crystallise what it is about them, that makes them special and different from competitors.

This work paints a clear picture of the brand or “the story” of the business, which must then be captured and told.

One of the outputs of this process is a Brand Brief, which we would give to our graphic/creative team to help them deliver this story visually for the client.

To find out more about our Brand ‘Promise’ Workshop click here

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

What do you think of Graphic Design?

February 8, 2018

Dark Side of the Moon

What do people think of Graphic Design?

Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in Fuzion, which we didn’t really have a clear answer for.

Framing this around some questions and observations about how people behave and make decisions about things might help.

Are you more inclined to buy something if it looks the part? 

I couldn’t tell you how many times I purchased an album (that was vinyl initially) because I thought the artwork looked “cool” and I remained excited until the needle was in the groove and I actually discovered what I had bought.

Needless to say I discovered some wonderful music in that random fashion and there is more than one album that were listened to just once!

Do you trust a poor website?

When we invest no time whatsoever searching online for something that we are looking for, do we judge the service or product by the quality of the website?

Years ago it would have been the Golden Pages, followed by a phone call and then maybe a visit to the showroom or offices for an appointment.

Now the website does all of this hard work for you. Without even knowing it your potential customer has popped through the door, had a look around and left and you never even realised it!

What does a business card say about you?

When someone hands you their business card is this a functional piece of paper that carries essential contact information or does it do a much bigger job at trying to create a powerful first impression?

Now there seems to be a shift with some preferring a virtual card that can be shared via smartphones – this is fine if it is about sharing essential contact details but is there some argument about having an opportunity to showcase your brand?

Does the smart van with professional graphics give you faith in the service provider?

The painter/decorator is working next door to you and their van is parked outside – it is immaculate and there are very tasteful graphics that carry the logo and contact details. Is he a professional?

What about the shift from print to online?

There is clearly a shift from print to online and maybe with this an argument for not investing too much in design if the output is never printed.

Looking good gets you noticed, it gets you read and it creates the right impression – at least this is what we believe.

Even more, we believe the printed version will always be read more than the online version – what do you think?

So….these were some of the ramblings from our conversation about Graphic Design.

We would love to know what you think – can we ask you to take a quick survey that we have created around the topic by clicking here.

Thank you…

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Your “Story Telling” Process

February 7, 2018

Jeff Bezos

As part of your planning for this year we wanted to give you a simple Marketing framework using our Fuzion process, that might help to keep year on track.

We use this “story” framework for all of our clients and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

It is our job as marketers to help our clients tell the story of their business, organisation, products and services effectively so that when people talk about these things they say exactly what we want them to say.

When Jeff Bezos, CEO of Amazon declared that “your brand is what people say about you when you leave the room” he cut through all of the jargon about communications, and left us with a very simple task:

Know your story and then tell it effectively to your target audience – Simple!!

The Fuzion process

Our Fuzion Story Process follows some simple steps:

1. Understand your story – make sure you have a deep understanding of what makes you unique

2. Capture your story – all logos, visuals, marketing materials and your website must convey your story

3. Make sure your story is found – if you cannot be found online you are not in the game!

4. Tell your story – you have to proactively push your story out there (your traditional marketing)

5. Engage with your story online – make sure you have your voice on social media

6. Protect your story – be ready to protect and proactive about protecting your reputation

Your plan should take into account all of these elements and they should work together to produce the results you are looking  for.

We’ll go into each of these elements in more detail in further posts.

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

A New Way To Call To Action

November 20, 2017

A call to action is an instruction to your audience that is designed to provoke a response – ‘visit our website’, ‘follow us on Facebook’ etc.

But do you need to call your audience into action?

I came across this advert from Flavahans as I waited at the bus stop recently.

It is simple with a small bit of humour, but have you noticed anything missing? There is no website, no social media reference and no ‘buy now’, not even a hashtag!

There is a product, a tagline and minimal information.

I can imagine the meeting that occurred when the designer or marketer presented this to their managers.

Where’s the website?

You have to tell them to follow something, how will they know what to do?

We need to tell them everything about the product” – but do you?

I think it is brilliant!!

We already know every company has a digital presence and if we want to find them we will type their name in the search bar.

So why take up space?

Why tell people what to do?

People hate being told what to do – so let them make up their own minds.

This is a brave move, and one that goes against the grain – but it makes so much sense.

We live in a digital world, we know how to find information but I do not know about your product.

Tell me what I need to know, not what I already know.

Well played, Flavahans

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland


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