Posts Tagged ‘Graphic Design’

‘Great Taste’ and all the other things that flavour what we eat or drink

August 3, 2017

The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food.

They are the acknowledged benchmark for fine food and drink, and when a consumer sees the Great Taste logo on an item it is a sign that they will be buying a great tasting product.

This year (2017) Food and drink producers entered 12,300 products with 4,347 earning 3, 2 and 1 star ratings of which 444 originated from Ireland.

Overall just 165 products earned a 3 Star rating and 1,011 a 2 star rating with Irish products well represented in both of these categories.

PatWhelan, james Whelan Butchers - Great Taste Awards

The Golden Forks (the big winners) will be announced at a celebration dinner at the International Park Lane Hotel, London on the 4 September.

Great Taste, values taste above all else, with no regard for branding or packaging. Whether it is gin, biscuits, sausages or coffee being judged, all products are removed from their packaging, wrapper, jar, box or bottle before being tasted. Furthermore the judges have no idea the price that these products normally retail at.

It’s all about the taste!

The judges then savour, confer and re-taste to decide which products are worthy of a 1, 2, or 3 star award.

As you can imagine the judging panel is very illustrious and this year it included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and Zoe’s Ghana Kitchen chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist, Martha Collison, as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.

These esteemed palates have together tasted and re-judged the 3-star winners and will finally agree on the 2017 Top 50 Foods, which will be announced in August, with the Golden Fork Trophy winners and the Great Taste 2017 Supreme Champion unveiled on the 4th September.

Just Taste!

Judging the food and drink products on their taste seems very fair and as you would expect – the packaging and branding is removed so that the judges are able to experience the products in their pure, true state, without any interference or bias.

Sunnes Stores - Sticky Toffee Pudding

When do we ever, truly taste anything?

The minute that award winning cake goes into a wrapper, it changes the taste for the consumer.

  • Once we see the packaging, the colours, the type of paper and the visuals, it changes the taste.
  • Once we see the brand name, it changes the taste.
  • Once we read where the product is made and we see the ingredients, it changes the taste.
  • Once the product is placed in a retail outlet, it changes the taste.
  • Once we see where it is placed in the store, it changes the taste.
  • Once we see some POS and the product displayed on a promotional stand, it changes the taste.
  • Once a price is put on the product, it changes the taste.
  • When the product is on special offer, it changes the taste.
  • When a well dressed sampling person invites you to taste a thumbnail of the product, it changes the taste.
  • When we see that the brand is endorsed by a well known personality, it changes the taste.
  • When we see adverts for the product in a newspaper, it changes the taste.
  • When we see adverts for the product in a glossy magazine, it changes the taste
  • When a respected food journalist tells you the product is superb, it changes the taste.
  • When we open the pack at home and we are in a great mood, it changes the taste.

Today’s consumer is influenced by everything they see, hear and taste. We are also influenced by a lifetime of experiences, good and bad, by our peers and we all carry with us a lorry load of biases.

With great products our job and the job of everyone else in the chain that brings the product to the consumer, is to make sure that person can actually ‘taste’ the product.

The Great Taste Awards and that big round logo that you will see on products will also help!

Congratulations to two of our clients, James Whelan Butchers and Simply Better by Dunnes Stores who scooped up Great Taste Awards, once again this year.

James Whelan Butchers are Great Taste 3-star winners with their Pork Lard, a natural and clear lard made from slowly rendered back fat, with a “fabulous long lasting and clean pork flavour” – it’s all about taste!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

Don’t forget about the books

July 17, 2017

There is an urban legend about an architect that designed a library.

In his calculations he forgot to factor in the weight of the books, so when the library was complete and filled with its contents it began to sink.

Although it is an urban legend the story hosts a very important point – Never forget about the purpose.

For example, when I design a logo and the client wants something beautiful and creative, it is easy to get carried away with aesthetics and forget about the purpose of a logo.

A logo is an anchor point for your business and it can often be the first impression a customer has with your business. It needs to represent you, what you stand for, who you are, what you do and what makes you unique – and it needs to do this immediately.

Always keep in mind the purpose of what you are doing.

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

Consistency is key

June 26, 2017

consistency - Aristotle

Consistent: acting or done in the same way over time, especially so as to be fair or accurate.

Consistency is one of my favourite words in the English language. I live by it. Do not be fooled, consistent does not mean boring, it means recognition.

Imagine every time someone asked you your name, you give them a different name.

Eventually if you are in a group everybody will be a bit confused. More so if someone calls you on the street – how do you remember every name you gave to people? People know your name because it never changes. The conversation changes, how you look changes but your name remains consistent.

This word alone is my bible in graphic design – Consistency.

All elements for your brand need to marry. They need to tell the same story, send the same message and the public need to know it is you. Every element of your brand from your logo to signage to the message you send needs to be consistent.

Be different, be you but be consistent about it!

Paul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

 

Finding your creativity

June 6, 2017

Recently my colleague Paul Wade wrote on our blog about how he deals with creative block. I’d like to share some of what I do to help push my creativity further.

Jonathan Leahy Maharaj

Firstly, in the words of Paul Smith, design is everywhere, and he’s right. It’s just a case of looking for it.

When I teach design to students in CIT, one of the first things I ask my students to do is to start looking at things with fresh eyes, to question what they have taken for granted, and to revisit and review things. For some it’s a difficult exercise, because you are asking people to essentially think in a way that they have never done before (right brain/left brain tasks).

Originally to help myself remember these things, I started carrying a small notebook around with me, and as I saw or found things that interested me I would document them, creating a reference library for myself that I could use.

Much of these (and I have many, some going back 25 years since I started college) are full of small scribbles, found objects and coded illustrations that mean nothing to anyone other than myself, but they give me ideas and help to jumpstart my thought process. Often the thought of a blank page can be the hardest start to a project, so these small seeds can frequently give me the start of something that turns into something else.

Jonathan Leahy Maharaj

The second thing that I would suggest that everyone would do, is to visit their local art gallery.

In a world of non-stop connectivity and “always-on”, taking a few minutes out of your week to allow you to clear your head is a generous gift to yourself, and one that can often push me into looking at things with a fresh perspective.

We are very fortunate to have a number of galleries in Cork, including the award-winning Glucksman on the grounds of UCC, and the Crawford Art Gallery towards the Opera House, both of which have a wonderful rotation of exhibitions, and in the case of the Crawford, a truly beautiful permanent collection.

Recently I was lucky enough to attend a lunchtime lecture by Dr. Michael Waldron in the Crawford where some of the lesser known secrets of some of the works were shared, opening up a completely new insight into these works, and how I now perceive them.

Frequently in graphic design, I like to challenge my clients, that while everything should have a meaning or at the very least, a rationale behind the design, that it’s not entirely necessary that every piece of design should bear its full credentials in a literal sense – ultimately, my thinking is that you don’t have to give everything away immediately, that people appreciate working for detail a little in design.

The other thing that I keep noticing, is that often in galleries, the art is as much the building as its contents.

JLM

Finally, I use photography – or, to be more honest, I use image making as possibly the most powerful avenue for creativity and to force myself to look at things differently.

The reason that I call it “image making” rather than photography is that I see the process of taking the photograph to be the first part in creating any image. Technically, I am a terrible photographer, I have little or no regard to F-stops or ISO numbers, and my tripod is wobbly no matter what I do with it. But I take the shots and process them, frequently (and much to the annoyance to “pure” photographers) through Photoshop and I achieve the results that I want.

More and more I find that the outlet for this creativity is Instagram.

I have a number of APPs on my phone that when used in combination with Instagram. allow me to create images that otherwise, may or may not exist when published online.

Instagram provides me a platform that allows me to share these images with other people, and with the tactical use of hashtags I can build a somewhat curated gallery, available to like-minded people.

My true purpose is that I can create a set of images that have come about through looking at a situation, and environment, a person or a puddle, and allow me to redefine this scene into something that I want it to be. In some cases this means that the neon strip of a petrol station canopy can become an abstract, surreal landscape, in others, it means that I can create a hero out of a basketball hoop, or a pushback tug in an airport..

By taking a new view of an object, you can create a world of questions, many which have no right or wrong answers.

What I find incredible about Instagram, is that once you ignore all of the gym bunnies, the endless selfies and dinner images, there is a community there who are appreciative, supportive and creative.

Over the past year, I have been fortunate to meet quite a few of this collective, and have found them utterly inspiring in how they see things. I have stood next to people, taken the same image on practically the same device, and created utterly different images.

I have learned how to approach subjects that I would have avoided (street photography still scares the hell out of me!), and I have participated in events, from 10 people wandering around UCC pointing phones at things, to the incredible 24 Hour Project where nearly 4000 people in 840 cities, across 112 countries posted an image an hour over a 24 hour period last April.

Have a look for #24hourproject and #24hourprojectCork on Instagram to see some of my work as well as that of others.

Being creative day in and day out is a demanding challenge (like many jobs!), but with a little bit of focus there are ways that you can allow your mind to wander in a constructive way, and hopefully help to boost the inspiration that really is everywhere!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

So you can teach an old dog new tricks after all!

May 22, 2017

Michael O'Leary - Ryamair

I’m still reeling from the shock of the great customer service I just experienced from Ryanair!

I found that there was a simple error on my flight booking for our summer holidays. Without much hope, I got onto the Ryanair “live chat” and after a relatively short wait, someone came on and solved my problem without an issue and – wait for it – are you sitting down? – without any additional charge – even though I had my credit card in my hand!

The Ryanair experience has improved so much that even Greg, my other half, isn’t complaining (well, not as much as usual) that we are using the airline to get us to Italy this year – in previous years he prefered to take an Aer Lingus flight to Paris and then take the train to Milan (beautiful journey by the way!).

So Michael, I applaud you, you turned the big ship (or plane) and set Ryanair on a new course towards good service, putting the customer first and you gotta be reaping the rewards…..

I think this is a big lesson for all of us.

Just because we do something one way, a way that might have built the success of the company, it doesn’t mean we have to stay doing the same thing, just because it’s the way we always did it.

It’s refreshing for everyone to change things up, it’s good to really listen to your customers and even more important, your potential customers and even if it goes against your original core values (or some might argue, lack of them in Ryanair’s case), consider adapting to suit your market in this very changing world.

When you are ready to make that change – the Fuzion team can be there with you every step of the way to help you 😉

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion

Fuzion Communications is a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

 

Creative block

February 26, 2017

 

Fuzion - Creative block infographic

Creative block– It, quite simply, sucks!

Not just for creative people, we all encounter that mental block in life at some stage. For some reason you do not know how to take the next step. Being a graphic designer, creative block is a demon I know all too well. Something you do for a living, that comes naturally to you all of a sudden is the most frustrating thing in the world.

Facing the issue over and over again throughout my career, I came up with little things to try and break the barrier. I cannot guarantee that any of these will work but what I can always recommend is get up, go out, take a short walk, grab a coffee – just take a few minutes!

Hopefully you will unblock the block..

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

Boojum Mania

February 6, 2017

Boojum van in Cork

Our client Boojum is due to open in Cork this week…and the excitement is Cork is well and truly building.

Late last month the Boojum team came to town and caused a major buzz as they travelled around in their branded cars filled with Boojum goodies.

While I knew Boojum was popular I didn’t quite realise how popular it was and how much people wanted it to open in Cork!

I can’t believe the buzz and anticipation in Cork City for the award winning Mexican restaurant to open its doors. With stores already in Belfast, Dublin and Galway, Cork will be the first new city for Boojum in 4 years, and their 3rd new store to open in the past 12 months.

Boojum addict t-shirts have become a highly coveted item belonging only to the most loyal of customers and Boojum Cork have commissioned special edition t-shirts especially for the Cork customers designed (and modelled!! See below) by our very own Paul Wade in our Fuzion design department.

Boojum t-shirt modelled by Paul Wade, Fuzion Design

Since they were revealed we have been inundated with calls from people looking to get their hands on one.

The t-shirts will be available exclusively from Boojum Cork so keep an eye on the Boojum Cork Facebook and Twitter accounts where they may just give away a t-short or two!

The new store, which will be located on 7 Winthrop Street, is approximately 2700 sq ft over 2 floors, seating 50 people.

Will one of these be you?!!

Edel Cox - FuzionEdel Cox is a Senior PR Account Manager with Fuzion

Fuzion Communications are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

Two heads are better than one!

February 1, 2017

A few years ago I worked in a company where I was the only designer.

This was nice in a few ways – I had creative control over everything and there is a lot of satisfaction to be had from fixing a problem by yourself. But on your own you can only take things so far – there is always someone who will think of something you won’t, know something you don’t and see things from a different perspective.

This is something that Fuzion does incredibly well. Whether it is design or PR – everyone attends a brainstorm.

Every idea passes through many minds, gets questioned, gets analysed, gets pushed. For an idea to be truly great, it needs to travel different avenues. Even if the idea comes back to where it started, it needs to make the journey. I genuinely believe some of the ideas the team have come up with could not have been created by a single person, but needed a group to help them develop and grow.

I am a big fan of brainstorming. Check out some ideas I use whether in a group or on my own:

Fuzion Brainstorming Inforgraphic

Paul Wade - Fuzion Graphic DesignPaul Wade

Paul Wade is part of the Graphic Design team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

Award season is not just for Tinsel Town 

January 27, 2017
The 2017 Oscars

As individuals, professionals and as companies we often use this time of year to evaluate and set out our plans and ambitions for the year ahead.

For instance in Fuzion, we kicked off our first week back to work after the Christmas with our individual and departmental reviews and planning which I must admit was initially a bit like pulling teeth until we actually got stuck into thinking about the year gone, what we did well, could have done better and how we can excel this year.
Ambition and drive means we naturally want to improve and to celebrate and build upon what we do well.

We also want to achieve big and better things for our clients which is why I’ve spent time this week researching award opportunities and working on award submissions not only for my clients but for our own company.

Across industries there are a great deal of award opportunities to grab hold of and it would be remiss not to be aware or put one’s name into the running for the credit, news, awareness building and achievement that awards have to offer.

Many may think that award submissions require a great deal of an investment of time with the chance of no return but I don’t agree.

Below are a few reasons that might change your mind:

  • Being shortlisted or winning an award can boost your brand awareness through pre and post publicity.
  • Researching and working on a submission naturally forces you to assess, evaluate, refine and promote your wins. It also has the benefit of helping you to identify key areas that you’d like to focus on and grow for the year ahead.
  • Credibility – we at Fuzion know how to roll-out a successful lobbying campaign for clients but our PRII award for lobbying on behalf of Down Syndrome Ireland provided invaluable third party endorsement not only for us but for the charity that fought with grit and determination for an overturning of a controversial Government decision.
  • Reputation building – awards can give you the edge over your competitors. Would you rather work with an award-winning company or not?

Ruth Negga, Oscar Nominee

If you listen to the media coverage when anyone in Ireland gets nominated for an Oscar you can see the benefit to them of the publicity that they enjoy as a result.

This year Ruth Negga,  received a nomination for Best Actress for her role in “Loving.”  “The Lobster” – co-produced by Irish production company Element Pictures – scored a nomination for Best Original Screenplay and Consolata Boyle was nominated for Best Costume for her work on “Florence Foster Jenkins.”

Don’t put off until tomorrow what you can do today. It’s worth spending some time to research what awards and opportunities there are now and over the year and mark them in your diary.

They say you only regret a chance you didn’t take.

Aoibhinn

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey is a Senior Account Director with Fuzion Communications – PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

New Year, Same Me… (But how can we really change?)

January 12, 2017

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 


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