Archive for the ‘Leadership’ Category

HR – When the chips are down what kind of employer are you?

April 26, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

The Power of Communications in a Crisis – Updates from professionals across Europe

April 2, 2020

Fuzion Communications are members of a pan-European network, the Crisis Communications Network Europe, which is made up of independent Communications agencies who offer a significant Crisis PR service in each different country.

The rationale for this network is to have a strong group of like minded, connected agencies that can handle Crisis PR situations for clients when these crises extend beyond national borders.

When it comes to a crisis that extends beyond borders there is no better example than the COVID-19 crisis that has affected everyone.

On the Win Happy podcast, I invited a senior person from each agency in the network to discuss the crisis and in particular:

  • The status of the crisis in each country
  • How government have reacted
  • How good the communications have been
  • The media role in these communications
  • The reaction of the general public

It is clear listening to the really interesting discussion, that we can see the huge difference that strong communications can make in a crisis and and it can literally help to save lives.

Trusted, responsible government, leading by example, powerful gestures, quick action, honest briefings, strong and accurate media reporting and the public response are all key factors that determine the success of the communications and the fate of so many in each country.

The members that featured on the podcast were from Italy, Spain, Germany, Denmark, Ireland, England, Netherlands, Austria and Belgium.

You can listen to the show by clicking here.

Enjoy the show..

Greg

Greg Canty is a Managing Partner of Fuzion Communications who offer a full Crisis PR service from our offices in Dublin and Cork, Ireland 

 

Time for earth and its inhabitants to heal?

March 30, 2020

The earth is healing

In the midst of the horrible nightmare that is the COVID19 disease, which has so many sick and so many dying all over our world, we do need to raise our heads and wonder is there some greater purpose to all of this?

My initial thoughts were that our precious earth has needed time to heal itself for such a long time, and “we” were never going to allow this to happen due to our greed and the crazy pattern of living that we have all adopted as the norm. Has nature found a cruel way of saying STOP, while us humans have to just take our place in the queue before we start to abuse it all over again?

In the last week or so my thoughts have moved on as I observe how we are changing – I’m believing that humanity is also healing itself as we have to stop being selfish and self serving. We have been forced to jump off our respective treadmills and focus on survival and on the things that are really important.

I am seeing kindness, friendship, togetherness, sacrifice, humour, generosity and lots of love.

Do things work this way or is this all a big coincidence?

While I was living with these thoughts a friend of mine shared a post that supposedly came from Bill Gates, which pretty much captured what I was thinking in a way that I could never have:

Message in the letter:

I’m a strong believer that there is a spiritual purpose behind
everything that happens, whether that is what we perceive as being
good or being bad.

As I meditate upon this, I want to share with you what I feel the
Corona/ Covid-19 virus is really doing to us:

1) It is reminding us that we are all equal, regardless of our
culture, religion, occupation, financial situation or how famous we
are. This disease treats us all equally, perhaps we should too. If you
don’t believe me, just ask Tom Hanks.

2) It is reminding us that we are all connected and something that
affects one person has an effect on another. It is reminding us that
the false borders that we have put up have little value as this virus
does not need a passport. It is reminding us, by oppressing us for a
short time, of those in this world whose whole life is spent in
oppression.

3) It is reminding us of how precious our health is and how we have
moved to neglect it through eating nutrient poor manufactured food and
drinking water that is contaminated with chemicals upon chemicals. If
we don’t look after our health, we will, of course, get sick.

4) It is reminding us of the shortness of life and of what is most
important for us to do, which is to help each other, especially those
who are old or sick. Our purpose is not to buy toilet roll.

5) It is reminding us of how materialistic our society has become and
how, when in times of difficulty, we remember that it’s the essentials
that we need (food, water, medicine) as opposed to the luxuries that we sometimes unnecessarily give value to.

6) It is reminding us of how important our family and home life is and
how much we have neglected this. It is forcing us back into our houses
so we can rebuild them into our home and  to strengthen our family unit.

7) It is reminding us that our true work is not our job, that is what
we do, not what we were created to do. Our true work is to look after each other, to protect each other and to be of benefit to one another.

8) It is reminding us to keep our egos in check. It is reminding us
that no matter how great we think we are or how great others think we
are, a virus can bring our world to a standstill.

9) It is reminding us that the power of freewill is in our hands. We
can choose to cooperate and help each other, to share, to give, to
help and to support each other or we can choose to be selfish, to
hoard, to look after only our self. Indeed, it is difficulties that bring out our true colors.

10) It is reminding us that we can be patient, or we can panic. We can
either understand that this type of situation has happened many times
before in history and will pass, or we can panic and see it as the end
of the world and, consequently, cause ourselves more harm than good.

11) It is reminding us that this can either be an end or a new
beginning. This can be a time of reflection and understanding, where
we learn from our mistakes, or it can be the start of a cycle which
will continue until we finally learn the lesson we are meant to.

12) It is reminding us that this Earth is sick. It is reminding us
that we need to look at the rate of deforestation just as urgently as
we look at the speed at which toilet rolls are disappearing off of
shelves. We are sick because our home is sick.

13) It is reminding us that after every difficulty, there is always
ease. Life is cyclical, and this is just a phase in this great cycle.
We do not need to panic; this too shall pass.

14) Whereas many see the Corona/ Covid-19 virus as a great disaster, I
prefer to see it as a *great corrector*

It is sent to remind us of the important lessons that we seem to have
forgotten and it is up to us if we will learn them or not.

Note: It turns out that this “letter” is fake and didn’t come from Bill Gates at all but because his name was on it, it did the rounds with many high profile people sharing it.

I don’t really care who wrote this piece, I applaud them.

After this time, however long it lasts, the scientists will be able to come to us with definite proof about the damage that we are causing this earth by our actions (and inaction) and how it can be healed and what we need to do once this period is over to achieve this.

In the meantime, let’s pray for everyone who is suffering greatly at this time and for everyone else to do the right things to ensure that the hardship is minimised and that we can recover as soon as possible.

Thank you “pretend” Bill for making sense of this…

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Top tips for Remote working – for leaders and their teams 

March 26, 2020

Working from home

If you are fortunate enough to be able to work from home during this time, we wanted to share with you a few top tips to be as productive as you can be and also bust a few myths about working from home too. 

In a lot of companies the idea of remote working can seem daunting and a lot of people are very skeptical of it. “How do you know people aren’t slacking off?” is a common question people ask when the topic of working from home comes up. But effective remote working starts at the top with the leaders. 

There is a perception that if you can’t see your team working, then they are slacking off but any worker regardless of where they are working from can slack off if there isn’t proper communication in place. If someone understands clearly what work they are responsible for and works accordingly, they should be able to get the job done no matter where they are located. 

So the first tip is of course Communication! 

Communication is key. 

Offline working – A lot of remote workers might feel they need to constantly be online and show they are working at all times but if you need to delve in to a big task – communicate this and let your team know you might be offline working on a project for a few hours, add it to your calendar or your chat status. 

Speak in person – Hold a catch up call with your team and keep in touch, it’s not as easy to have a quick chat with your co-worker when you’re working from home but it doesn’t mean you shouldn’t. Check in with your teammates and see how they’re getting on – just make sure to brush your hair before the video call! 

Chat tools – Use chat tools like Google Hangouts, and Zoom. These tools can really make working from home and communicating with your team a lot easier. 

Track your workday as you normally would – set tasks and take breaks.

Task planning – It’s really easy to get distracted when working from home, so assign yourself a few big tasks you need to get done that day and try your best to get the worst one out of the way first.

Take your breaks – Working alone at home can be hard so take a coffee break/lunch break as you normally would – walk away from your work station/go to a different room and take a break, pet your dog, talk to you mom, call a friend, go for a walk or maybe even do a quick stretch but be sure to assign yourself a time to come back to your desk at, as it’s very easy at home to take too many breaks and get distracted so keeping yourself accountable will do wonders for your productivity. 

Remote working

Get dressed and set up a workstation away from your bedroom if you can. 

Sitting in your PJ’s all day will not help your productivity…as tempting as it is! 

Fuzion Cuppa

Create a remote team culture

Your company culture doesn’t have to take a hit during this time. Implement a fun way to stay in touch with your co-workers. For instance here at Fuzion we have our Fuzion Cuppa everyday at 11am where we make a cup of tea/coffee and catch up with our colleague and see how everyone is. This is a fun way to let everyone know it’s business as usual and we’re all still staying connected with each other. 

Exercise 

If your day looks something like bed to chair to couch to bed then make sure you get outside and get some fresh air and some steps in. It’s not only important for you to get some exercise, but it’s also important for your mental health to get out of the house at least once a day. 

Have a dance party at home(sure nobody is watching anyway!!)

Know when to log off 

This can be one of the most challenging aspects for remote work, as the world is becoming increasingly connected but it is important to develop a habit of setting a time when you officially “log off” for the night. 

And last but not least: 

Embrace the perks of working from home. 

This is a tough time for us all, but if you are able to work from home enjoy the positive side of it. No morning commute, endless cuddles with your pets, nice views, midday dance parties, the memes, the tiktok’s, more time spent with our loved ones – the list is endless!

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

Just call me Sarah!

March 23, 2020

Sarah Connor

I love a good apocalyptic film – correction – I even like the bad ones!!

I hate the gory bits, where instead of the Covid-19 virus, it’s flesh eating zombies coming to harm us, or a Robot from the next Century, but what I do love is seeing how ordinary people, like you and I, cope with whatever is thrown at them.

Worldwide pandemic, mass unemployment, billions self isolating, panic buying, some healthcare services in doomsday scenarios.

We are all in that “movie” now – so how are we coping?

Can we be the superhero, the Rick Grimes (Walking Dead) or the Sarah Connor (Terminator) for our business? 

Here is how I am becoming my own Superhero:-

  • Checking in with my really great team to keep them together and motivated while working remotely. It’s lonely working on your own so we have found some fun ways to stay connected. Check out our Twitter feed @FuzionComms to see for yourself,
  • Make decisions not based on emotions but on what’s good in the long run for the business, the team and the clients
  • Take solid (fighting) advice from people I trust, both colleagues and other business leaders
  • Constantly check in with my clients – I want to be there to fight in their corner – so we walk towards the dawn together when the nightmare/film is over
  • Look for Opportunities for Fuzion and for our clients – it’s a great time for taking a fresh look at business, how we do business and how we tell our story
  • Check in on my friends and family – let them know I love them and I’m there for them – even if I can’t hug them in person
  • Stay healthy, happy and safe – so I can be strong and fit for whatever curve-ball the “script” throws at me

If you are a business owner, feeling on your own with things, you need to put on your gloves and come out fighting and be your own Superhero. 

If you need help, call me, I’ll be in your corner 🙂

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Michael de Adder and “The Bigger Picture”

July 1, 2019

Micheal de Adder cartoon with Donald Trump

This weekend the prolific political cartoonist and author Michael de Adder was for all intents and purposes, fired from all newspapers in his home province of New Brunswick, Canada for creating a cartoon critical of America’s 45th President.

This contentious piece has since gone supernova, his third one-panel cartoon on the same subject to go viral in a week.

From Micheal de Adder via Twitter:

The highs and lows of cartooning. Today I was just let go from all newspapers in New Brunswick.

Michael says that while he wasn’t technically employed by the papers he was however “let go” from the contract he held with Brunswick News Inc., and thus the three newspapers in his home province.

All three of these are owned by the same company, Brunswick News Inc.’s parent company, J.D. Irving Ltd. – a huge oil and forestry company with trade ties to the US, wary of drawing the ire of its 45th President Donald Trump.

Trump is a man who punishes those in the press he deems to have taken pot shots at him by effectively encouraging his followers to take a literal pot-shot back. It’s so common a reaction of Trump’s that de Adder recently published a cartoon on the subject.

Cartoons from the past two weeks. #Trump

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These were de Adder’s first two cartoons that went viral of Trump, a character so cartoonish in himself that it’s hard not to lampoon him.

Mr deAdder is well aware of where his termination of contract came from…

The Premier of New Brunswick Blaine Higgs is a former Irving Oil executive, and any cartoon I drew that was slightly critical of him [Trump] was systematically axed. You want to know why I was let go? I wanted to do my job as an editorial cartoonist, and they wanted me to do their job.
– Via @deAdder on Twitter

As insightful as those first two cartoons were, it appears that it was this powerful piece that caused de Adder’s employers to finally terminate his contract with immediate effect.

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The cartoon depicts Trump having disembarked his golf cart at the edge of the water, looking down at the bodies of Óscar Alberto Martínez Ramírez and his 23-month-old daughter, Angie Valeria, who tragically drowned while trying to cross from Mexico into Texas last week (God love him and his daughter).

Their sad fate was captured in photographs which has further fuelled the fire of debate on immigration in the U.S.

This photo is perfectly evoked in de Adder’s powerful cartoon. Standing over them with an enigmatic smile, Trump’s apathy to human value and dull mimicry of social propriety is captured in his “Do you mind if I play through?”.

Taken together, this is an incredibly powerful and emotive piece, which was clearly too much for the oil company owners of the New Brunswick Times.

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One can only assume that the oil company must have a financial interest in silencing any dissent against the most divisive character in the U.S.. This is dangerous, but not a precedent. Silencing and demonising the press is a familiar tactic from the late 1930s and early 1940s here in Europe. It certainly makes a case for significant oversight on media ownership.

With our own derisive characters clamouring even now for attention from the far right, it’s hard nowadays not to be familiar with their cry for protection of free speech – unless it’s something they disagree with.

It is hard to imagine why an oil company should be allowed such control over the press. It is even harder to imagine how they thought that cancelling Michael de Adder’s contract would silence dissent against the “bigger picture”.

Cartoonists capture our imagination by articulating often in only one frame what so many of us are thinking.

They can remind us, warn us, amuse us and educate us. They are often at the front lines of change and dissent and can pay dearly for it, as we saw in the case of France’s Charlie Hebdo and the ensuing Je Suis Charlie movement in 2015 where 12 people were killed by gunmen at the offices of Charlie Hebdo in Paris.

Michael de Adder, has filled out his side of the story on his Twitter account (@deAdder).

He has detailed his account of the situation and is thankful for 17 years of his 20 year career honing his craft locally. He has stated that while he will miss working with his local papers he still freelances for some amazing newspapers and already had a book due locally in September.

At Fuzion Communications we wish him the best and every success and look forward to enjoying his work for many years to come.

#RESIST

Mark Kenny, Graphic Designer, Fuzion CommunicationsMark Kenny

Mark Kenny is part of the Graphic Design Department in Fuzion Communications, who have offices in Dublin and Cork, Ireland

 

A salute to some very special women on International Women’s Day

March 8, 2019

International Women's DayOver the course of the last year, our curly haired one, Greg Canty has been really busy with the Fuzion Win Happy podcast and it has featured some incredible, powerful women from all walks of life.

The episodes with these inspirational women are very revealing and you can clearly see a pattern whereby early life experiences has clearly shaped them and driven them on in special ways.

If you get a chance you might take the time and listen and learn directly from this special group.

Fuzion Win Happy Podcast - Social Media Series

All of these podcasts can be accessed from the usual Apps and Spotify but they can also be listened to directly by clicking on the links provided below:

Gillian Keating

First up was Gillian Keating, who as well as being a successful commercial law solicitor (now with RDJ), was President of Cork Chamber and has been busy “Cracking the Diversity Code” with her work as part of the huge iWish movement, which is making huge strides in opening up STEM for young women.

Listen to Gillian

 

Deirdre Waldron

No series would be complete without our very own Deirdre who started off life working hard as part of the family business. She started Fuzion as a small business in Tralee and now it is an award winning agency with offices in Dublin and Cork and doing great work with large and small clients. She became the President of Network for Women in Business and launched their Fuelling Ambition roadshows, encouraging women to reach higher and higher.

We love her “Chicken Maryland” story about her dad!

Listen to Deirdre

 

Lilla Vargen

Sometimes circumstances can drive you on and this beautiful, superstar singer songwriter from Northern Ireland has the most fascinating tales from her youth and she will admit that her obvious talents had to be coaxed out of her by those around her who knew the talent that was lurking inside. Was this an “Accidental journey” or was it her destiny?

Listen to Lilla

 

Eleanor O’Kelly Lynch

How do you end up being the brightest, cheeriest and most positive person in the room when you have the colossal task of minding a very sick, totally dependant child 24/7. We learnt a lot from this episode “Staying bright in a dark world” with Eleanor O’Kelly Lynch from Golden Apple Training.

Listen to Eleanor

 

Mary McCarthy

The very passionate art lover, Mary McCarthy is a Cork treasure. She has had a fascinating career that thankfully saw her joining the Crawford Art Gallery last year as Director. Already we are seeing sweeping changes as the doors of this fantastic facility have been thrown wide open to fire up art passions in everyone. “Art and Culture and the huge role it plays in our society”

Listen to Mary

 

Catherine Moroney

Catherine, Head of Business Banking with AIB has a fascinating story including being told at one point that she had just six weeks to live! Her dad dragged her with him on his visits to building sites when she was young……maybe it triggered an interest in business? “Connecting heart and head – a self declared conehead”

Listen to Catherine

 

Margot Slattery

Margot who has the huge job of being Country Manager of Sodexo shared her idyllic stories of life on a farm in Bruff in Limerick and her inspirational grandmother who was widowed at a very early age and ran a farm by herself. Margot reminds us that we should all “remember where we came from” and she proudly waves a flag for the LGBT community in Ireland.

Listen to Margot

 

Deirdre Garvey

Deirdre Garvey, CEO of The Wheel does some inspirational work assisting non-profits each day as she leads this powerful organisation. This engineer suddenly found herself working in a charity in Ireland, which led her on a journey to leading The Wheel “18 Years behind The Wheel”.

Listen to Deirdre

 

Denise Fitzgerald

How can a career in banking suddenly change to working for a children’s charity – maybe experiencing the difference such a charity can make on a hospital visit! “Making a huge difference with the CEO of Temple Street Foundation”

Listen to Denise

 

Kay O’Connell

Unfortunately, Kay O’Connell the founder of the famous Cork fishmongers is not here to tell us her story, but her son, the famous Pat O’Connell talks lovingly about his best friend and his powerhouse mother “My Mother, the Mother-in-Law and the Queen”

Listen to Pat

 

Deirdre Mortell

Why make a difference in one organisation when you can make a difference in many? Deirdre Mortell, CEO of The Social Innovation Fund does huge work every day matching corporate donors with deserving causes and helps them to make the most of these funds and supports. Deirdre has a great outlook about being really busy “Headaches should be headaches for a great reason!”

Listen to Deirdre

 

Caroline O’Driscoll

Caroline is the Chairperson of IT@Cork, working hard to promote Cork as a region for IT and she is also one of the co-founders of iWish, the huge movement, which is making huge strides in opening up STEM for young women.

Listen to Caroline

 

Annemarie Collins

When Greg met Annemarie, to say he was blown away is a huge understatement. This powerhouse of a young woman came from the Traveller community in Navan and she was determined to have a life just like her school friends including college and beyond. She earned a scholarship in Trinity and she now works with the East Cork Traveller Project. “Plotting her own course with the help of the EIL Explore Programme”

Listen to Annmarie

 

Mary McKenna

When people stopped travelling to the United States after 9/11 Mary, CEO of Tour America diversified. When the wheels fell off the economy in Ireland putting half the travel agents out of business, Mary stayed brave and positive, invested in marketing and grew her business. When she nearly died after being rolled over by a jeep she stayed calm and made a miraculous recovery. “The Ultimate Survivor”.

Listen to Mary

 

Sister Bride Given

The fascinating story of Sister Bride who reigns from Listowel, who navigated a career at a time of huge change for everyone working in religious orders. “The changing life of a nun and the story of Nano Nagle”

Listen to Sister Bride

 

Ann Canty

Greg couldn’t resist but capture the story of his mum who was obsessed about America and moved to New York for six year in 1957, at an exciting time of change “A New York Adventure – A young Irish couple get married and emigrate”

Listen to Ann

 

Siobhan O’Donoghue

She left school after being bullied in West Clare, she stood up for chickens in the family farm and she stood up for patients while working as a nurse. She worked tirelessly for travellers in Limerick and for migrants rights in Dublin and then founded Uplift to help other people to fight for their worthy causes.

Listen to Siobhan

We hope you get a chance to listen to some of these episodes featuring many inspirational women and we would like to take this opportunity to salute all of the other inspirational women out there!

Harpy International Women’s Day!!

Fuzion Communications are a full service agency providing Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

From building sites in the UK to teaching 1.3 million young people in Africa to code

October 27, 2018

 Africa Code Week

If you want to get anything done you should ask a busy person!

This must be the big lesson that I picked up when I sat down to record an episode of the Fuzion Win Happy podcast with the CEO of Camden Education Trust and Co-Founder of Africa Code Week,  Bernard Kirk.

An early experience on building sites in the UK set off a powerful light bulb moment for Bernard – without education you will struggle, as he witnessed so many Irishmen slogging their way through life until they could no longer manage the physical toil that was required to do that job.

Bernard is a teacher who progressed to teaching teachers and then got involved in a myriad of events and initiatives that encouraged our youth to advance themselves.

When a Minister asked him to organise a Science and Technology Festival in the West of Ireland this sparked an endless involvement in other projects and initiatives all with the same goal of advancing the potential of young people through education.

Running Africa Code Week, which brings together 1.3 million young people in 35 different countries is a colossal, mind bending achievement.

Where would you even start to organise such an event – Bernard says you pick up the phone, you bring people together, you leverage connections and so on and so on.

Nothing is ever that easy and it is clear that this passionate man doesn’t see roadblocks, he sees opportunities.

Bernard reckons his Irishness is one of his Superpowers and it gives him the unique ability to open doors everywhere.

Click below to listen to the podcast and hear about how this very busy man does it!!

Fuzion Win Happy Podcast – Education is the key to everything

Enjoy the show!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

Cracking the Diversity Code with Gillian Keating

June 2, 2018

Gillian Keating - I WISH

Greg had the pleasure recently of chatting with a great friend of Fuzion’s, Gillian Keating and capturing this for an episode of our Win Happy podcast.

Gillian, a Partner with RDJ Solicitors and a former President of Cork Chamber is a true ground breaker.

She was the first female President of Cork Chamber, a role that she fully embraced and from there she went on to make even more impact as one of the founders of the I WISH diversity programme.

I WISH was founded to address the low levels of women participating in STEM by targeting transition year students and encouraging them to consider careers in the relevant disciplines.

In the podcast Greg chats with Gillian about the value of hard work, coping with disappointments, pushing yourself outside your comfort zone, gender equality, diversity and “Cracking the Cork Code“.

I hope you enjoy the show!

Click here to listen to the show

Fuzion Win Happy podcast thumbnail

Dee

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion Communications a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

The Power of Belief – Let the Lions Roar!

July 7, 2017

Conor Murray and Alun Wyn Jones

As the British and Irish Lions set their sights on the weekend, what seemed impossible before the tour, is now only 80 minutes away. A series win against the Webb Ellis Champions!

The All Blacks, are the undisputed force in World Rugby, from schools, club/provincial and ladies competitions; and before the tournament they were 1/6 to win the series outright, 3-0.

After the first test, the usual hard luck stories come out from Northern Hemisphere media; ‘we need to be more clinical’, ‘give away fewer penalties’, ‘make first up tackles’, and all was riding on the second test, a do or die, all eggs in one basket scenario.

As with the All Blacks time and time again, they strangled the opposition with their forward pack, pummeled them into submission and then let their silky backs don the jazz hands and do the pretty stuff. They always believe they can do it and have done it consistently for years.

That’s what they tried to do this time, but the Lions fronted up and limited their effectiveness as much as they could but just as the tide was turning in the All Black favour as it generally does, BOOM! (thanks Jurgen Klopp!!)

The behemoth that is Sonny Bill Williams had a rush of blood to the head, or shoulder in this case and in the process of tackling Anthony Watson’s head without wrapping his arms, he copped a red card. The first one in 50 years for an All Black in a test match.

Where am I going with this, you might ask?

The power of belief for the Lions started then! They now had a chance, 14 vs 15 for the 55 remaining minutes and they made it count!!

They played unlike most of what we had seen from them in the previous six weeks, they played with confidence and outscored the All Blacks with Trys, 2-0. Even down a man, the AB’s don’t cough up tries that easily and ones from Falateau and Murray, along with Owen Farrell’s boot, sealed the day.

Now is when the real belief will need to come in!

The series is drawn one a piece and the Lions are facing the All Blacks in the final test with their full complement returned however, the Lions now know they are beatable, Ireland did it in November 2017 in historic fashion in Chicago, Australia the year before and South Africa before that.

The stage is set, battle lines have been drawn and at 8.35 am on Saturday, 8th July, 30 players will go head to head to be crowned series champions, the odds are in the All Blacks favour once again but if the Lions believe they can, who knows, the odds may be turned.

If you think you can do a thing or think you can’t do a thing, you’re right” Henry Ford

No matter what you do if you can make people believe you can do achieve anything.

#Believe

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

 


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