Archive for the ‘Social Media’ Category

Expressing what you think of others online

July 4, 2017

Trump

Sometimes when you make your feelings known about others it can end up saying even more about you than it does about them:

Trump tweets

Be careful what you say online..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Social Media Consultancy from our offices in Dublin and Cork, Ireland

 

Finding your creativity

June 6, 2017

Recently my colleague Paul Wade wrote on our blog about how he deals with creative block. I’d like to share some of what I do to help push my creativity further.

Jonathan Leahy Maharaj

Firstly, in the words of Paul Smith, design is everywhere, and he’s right. It’s just a case of looking for it.

When I teach design to students in CIT, one of the first things I ask my students to do is to start looking at things with fresh eyes, to question what they have taken for granted, and to revisit and review things. For some it’s a difficult exercise, because you are asking people to essentially think in a way that they have never done before (right brain/left brain tasks).

Originally to help myself remember these things, I started carrying a small notebook around with me, and as I saw or found things that interested me I would document them, creating a reference library for myself that I could use.

Much of these (and I have many, some going back 25 years since I started college) are full of small scribbles, found objects and coded illustrations that mean nothing to anyone other than myself, but they give me ideas and help to jumpstart my thought process. Often the thought of a blank page can be the hardest start to a project, so these small seeds can frequently give me the start of something that turns into something else.

Jonathan Leahy Maharaj

The second thing that I would suggest that everyone would do, is to visit their local art gallery.

In a world of non-stop connectivity and “always-on”, taking a few minutes out of your week to allow you to clear your head is a generous gift to yourself, and one that can often push me into looking at things with a fresh perspective.

We are very fortunate to have a number of galleries in Cork, including the award-winning Glucksman on the grounds of UCC, and the Crawford Art Gallery towards the Opera House, both of which have a wonderful rotation of exhibitions, and in the case of the Crawford, a truly beautiful permanent collection.

Recently I was lucky enough to attend a lunchtime lecture by Dr. Michael Waldron in the Crawford where some of the lesser known secrets of some of the works were shared, opening up a completely new insight into these works, and how I now perceive them.

Frequently in graphic design, I like to challenge my clients, that while everything should have a meaning or at the very least, a rationale behind the design, that it’s not entirely necessary that every piece of design should bear its full credentials in a literal sense – ultimately, my thinking is that you don’t have to give everything away immediately, that people appreciate working for detail a little in design.

The other thing that I keep noticing, is that often in galleries, the art is as much the building as its contents.

JLM

Finally, I use photography – or, to be more honest, I use image making as possibly the most powerful avenue for creativity and to force myself to look at things differently.

The reason that I call it “image making” rather than photography is that I see the process of taking the photograph to be the first part in creating any image. Technically, I am a terrible photographer, I have little or no regard to F-stops or ISO numbers, and my tripod is wobbly no matter what I do with it. But I take the shots and process them, frequently (and much to the annoyance to “pure” photographers) through Photoshop and I achieve the results that I want.

More and more I find that the outlet for this creativity is Instagram.

I have a number of APPs on my phone that when used in combination with Instagram. allow me to create images that otherwise, may or may not exist when published online.

Instagram provides me a platform that allows me to share these images with other people, and with the tactical use of hashtags I can build a somewhat curated gallery, available to like-minded people.

My true purpose is that I can create a set of images that have come about through looking at a situation, and environment, a person or a puddle, and allow me to redefine this scene into something that I want it to be. In some cases this means that the neon strip of a petrol station canopy can become an abstract, surreal landscape, in others, it means that I can create a hero out of a basketball hoop, or a pushback tug in an airport..

By taking a new view of an object, you can create a world of questions, many which have no right or wrong answers.

What I find incredible about Instagram, is that once you ignore all of the gym bunnies, the endless selfies and dinner images, there is a community there who are appreciative, supportive and creative.

Over the past year, I have been fortunate to meet quite a few of this collective, and have found them utterly inspiring in how they see things. I have stood next to people, taken the same image on practically the same device, and created utterly different images.

I have learned how to approach subjects that I would have avoided (street photography still scares the hell out of me!), and I have participated in events, from 10 people wandering around UCC pointing phones at things, to the incredible 24 Hour Project where nearly 4000 people in 840 cities, across 112 countries posted an image an hour over a 24 hour period last April.

Have a look for #24hourproject and #24hourprojectCork on Instagram to see some of my work as well as that of others.

Being creative day in and day out is a demanding challenge (like many jobs!), but with a little bit of focus there are ways that you can allow your mind to wander in a constructive way, and hopefully help to boost the inspiration that really is everywhere!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

Social media is easy, right?

April 11, 2017

Social Media Management

Social media is hard!

There I said it. I reckon this is what most people think but no one wants to admit.

Social media is meant to be the easy part of marketing. It’s free so it must be simple! No-one counts the time that has to go into creating, posting and monitoring the content that will represent you or your business on social media.

This is what scares a lot of business people away from using social media. They dip their toe in and then realise how much time is involved and step back. And when they decide to give it a second chance everything has changed!

But it doesn’t have to be that hard – I promise.

Here are my top tips for keeping on top of your social media platforms:

  1. Create a social media marketing plan before you begin

Just like you would with a normal business plan you should create a social media marketing plan. This will help you set goals and decide which platforms you want a presence on. Doing this will set you up for success, and will allow you to avoid any social media mistakes.

  1. Create a social media content calendar

I swear by this.

It makes everything so much easier and helps you to stay organised and on track with your plan. By using a social media content calendar you’re able to figure out a social media content schedule that works for you. You can see and control how often you post and make sure you’re posting suitable content to the right platform.

  1. Engagement!

You must be willing to engage with people online. The main point of social media is to be social!

If people are asking questions about your business or your products, you need to respond to them. Even if it’s bad. Acknowledgement of an issue goes a long way and could stand to you in future.

  1. Know when to outsource your social media management

If you’re getting stuck with ideas for content or you just don’t have the time to properly monitor your activity, it might be a good idea to seek some outside help.

Whether it’s training or getting someone to take over your accounts, sometimes an outside perspective can be very beneficial. By working with an agency you get access to their knowledge and expertise about social media marketing which you can apply to your business.

Greg, our social media guru (he’ll hate me saying that!) is a huge advocate for not outsourcing your social media but even he will admit that outsourcing to well-briefed professionals is much better than doing it badly or not at all.

If this is you then give us a call!

Alma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

 

 

My Crash Course in PR, Marketing and Design

March 17, 2017

Work experience

As my two favourite subjects in school are business and art I had a bright idea to apply to a marketing company for my weeks work experience. I was delighted to see that Fuzion Communications accepted my proposal to follow the employees around for 4 days!

I expected to be photocopying, filing and making coffee, which of course I wouldn’t have minded doing, but to my pleasant surprise it was the opposite. I was being asked did I want coffee and tea!

My time in both the PR department and the design department were both equally enjoyable.

In the PR department I learned a lot about using social media and not just newspapers to advertise businesses. Also, how not only is the article important, but the headline and the photographs are equally vital to grasp the reader’s attention.

On the Wednesday, Saidhbh, one of the PR team kindly let me shadow her on one of her trips out to take pictures for their social media posts. It was extremely interesting to see the ins and outs of PR and its not easy!

From my observation humour and sarcasm are the most prominent features in the design department, along with skill of course!

They know the computer keyboard like the back of their hand, they can also make a picture taken by a two year old look like a Caravaggio painting. The Photoshop tutorials were one of my favourite activities of the week.

Although I wouldn’t have the best IT background, with help from instructions and annoying Jonathan, the head of the design department with many questions, I wasn’t as shocking as I thought I would be at them.

I can safely say that this was much better than going back to my old primary school and looking after screaming children for a week even though that was also very eventful.

My experience here was great and much appreciated.

Kate D'ArcyKate

Kate D’Arcy, Transition Year Student

Twitter: @katedarcy1469

Well done to the very enthusiastic and lovely Kate who was a pleasure to have in the office for the week and a credit to her parents and her teachers. She rose to the challenge of writing a blog post that I put to her.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Business Social Media – What should you be doing?

March 10, 2017

Twitter for business

Social media continues to evolve with users switching from one platform to another, so where does that leave us today for anyone personally using it for a Business to Business audience?

If anything this has become more straightforward than it was before as Google+ has become irrelevant and most of the new social media activity has happened with the “youth” platforms, which can be ignored for now.

For anyone in business I would recommend the following:

The Basics
You should at a minimum maintain a ‘sparkling’ LinkedIn account that puts your best foot forward at all times. You should treat this as your personal website ensuring that all details are up to date, that you have a professional photograph, that you try to get meaningful recommendations and that you use it proactively for connecting with other people in business.

A big health warning here is that if you are not going to maintain your LinkedIn account properly then it might be wise to delete it – anything that does not paint you in the best possible light should not be allowed.

For example I had one client who was ignoring connection requests for over a year – he nearly had a heart attack when he realised that many of those looking to connect with him were his clients!!

Basics with more ambition
For someone with a little more ambition I would encourage them to add Twitter into their social media mix and I would advise posting on both LinkedIn and Twitter to “make some noise” and let the right people know what they are all about. When posting try to use visuals where possible as nice pictures help posts to get more attention!

Twitter as a platform seemed to be fading away a little but our good friend, Mr.Trump seems to have reversed this trend!

As part of this “making some noise” strategy I would recommend following and interacting with relevant accounts on Twitter and doing the same with LinkedIn including relevant groups – try to pick groups where you will find prospects, not other people in your industry.

Trump loves twitter

The Avid User
If you really want to embrace social media you need to incorporate it into your working day, everyday.

A regular piece of advice that I give to clients is that social media is not a full time activity but it is a full time mentality – effectively, you are always “on” looking for natural opportunities to connect, start or join a discussion that demonstrates who you are and what you do.

You will have succeeded here if people in your sector recognise you as a prominent social media user. Even more evidence of success, is when journalists who are prolific online recognise you and contact you for commentary on topics relevant to your sector.

Pro Tip– When you are posting try to use a few relevant #Hashtags frequently so that after a while they become synonymous with you.

The Publisher
The real social media “guru” is the person who publishes their own material online.

Basically I am talking about those who are writing articles and opinion pieces frequently that are relevant to the sector that they work in. These pieces would demonstrate their expertise and personality and they can be hosted on their own blog or else published within their LinkedIn account (or both). These pieces can then be used as social media posts – if posts are not time sensitive they can even be recycled over time.

For those who are excellent in front of a camera or engaging into a microphone, then video (open your own YouTube account) or podcasts are others ways to capture their expertise and personality and these can also be shared as social media posts or incorporated into their blog posts.

What about Facebook and the new social media platforms?
You might be wondering why there has been no mention of the other social media platforms – in truth I don’t think that they are relevant for the B2B audience BUT …there is always a but…

..all of your social media activity demonstrates to the outside world who you are so you must be careful that you don’t do anything detrimental to your self image by what you post and how you behave online.

While I consider the above platforms to be the ones relevant for business you will often get a business contact sending you a ‘friend request‘ on Facebook or following you on Instagram or Snapchat.

In many cases you may feel obliged to accept that ‘friend request‘ but once this happens you do need to realise that all of your “personal” posts will contribute to others forming an opinion of you.

Other developments
One of things that I have observed in the last while is that the ‘reach‘ of posts (how many people get to see the posts) across all platforms has disintegrated in favour of sponsored or promoted posts so you have to work even harder than before to get noticed and create an impact.

The other trend to note is “live” video which is becoming a big feature on both Facebook and Twitter – while you can probably ignore the feature on Facebook (for the B2B audience) it can be quite relevant for Twitter, as long as the content is clever and interesting.

Facebook have threatened developing their own B2B type platform for a while as they want to dominate all social media but we haven’t see any evidence of this yet.

To summarise I would advise everyone in business to jump in at some level and try to push it to the next level over time, I will guarantee you that you will see results but like everything else in life you must stick with it.

For the naysayers who still think that social media is a big waste of time, I would like to say a big thanks for leaving an even bigger opportunity for the rest of us!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Melania Trump, Dolce & Gabbana’s Hot Mess

January 27, 2017

Melania Trump D&G Dress

Melania Trump wore a stunning black Dolce & Gabbana dress at an event in Palm Beach, Florida on New Years Eve last. She was accompanying her (shy and often misunderstood!) husband, Donald Trump and the dress was pretty, elegant and quite sexy all at the same time.

Edel Cox from Fuzion did a blog post ‘When Fashion Meets Politics in December ’16 if you’d like a read more of the interesting topic that is fashion and politics.

The photo of Melania in the classy long black dress was everywhere, quickly, and Stefano Gabbana, one half of the dynamic Italian fashion duo, Dolce & Gabbana, picked up on Melania’s dress as soon as the pictures were published (it’s unclear whether he sent it to her, or she bought herself).

Stefano posted a picture on his Instagram account calling Melania a ‘beautiful woman’ and a ‘#DGwoman’ soon afterwards. Very quickly  the fangs were out and followers, who may or may not have been genuine customers erupted in anger at D&G’s positive recognition of Melania.

Over 1,000 followers and fans reacted.

Melania Trump - USA

Social Media Fashion Catfight

Comments by the D&G audience included those who believe Melania should only wear American brands, to those who said her wearing it and the subsequent post was ‘offensive to the core’.

One woman said ‘Yuck. I think I just bought my last Dolce piece’ to which Gabbana replied by writing: ‘Great.’ He also included a heart emoji.

So disappointed‘ said one person.

I don’t care‘ replied Gabbana.

Stefano GabbanaGabbana lashed out  “How many stupid and ignorant people r on Instagram!!!!

Please if you don’t like my post unfollow me … thank u ❤”

Please don’t buy anymore of my fashion please!!! I don’t need an ignorant costumer!!!” before adding that he sees it as “just one dress” and therefore not a political talking point.

He shot back to one poster with the simple comment – ‘Ignorant

And then there was the person who told Gabbana: “Clearly I can’t buy your clothes any more. Good luck“.

Gabbana responded by writing: “good luck you too”

(the spelling and broken English above is his, not mine!!)

Later in the week Gabbana continued to post stories about the uproar over him pointing out that Melania, a former model, wore one of his dresses and looked good in the frock.

Some commentators did separate fashion and politics but in my opinion this negative reaction is bad brand news for D&G, particularly because of the way Gabbana handled it (or didn’t).

Brand Value

Surely this brand, being around for as long as it has, knows how to talk to people, customer or not, in a professional, polite manner?

Surely they are mature enough as individuals and a brand to rise above taunts and manage such social media chats without getting bitchy and offensive to anyone?

Or perhaps Stefano Gabbana is following Donald Trump’s methods and just being direct, extremely open and somewhat offensive – like it or not?

However surprising this fashion fight was to read, it’s very surprising that Stefano would stoop so low as to insult people, customers or not, in such an angry, aggressive and frankly, immature way.

I think this social media behaviour, being extremely rude to your audience is an awful one and although I’d still love to own some D&G (who wouldn’t!), it leaves a bad taste with me that a designer would get so personal, and then unapologetic and stubborn, with his audience.

Is he or the brand so big that it can simply tell people to stop buying it because they’re annoyed ‘in the moment’ with some negative remarks?

I don’t think any brand is that big that it can be so unpleasant with those who engage with it. The feeling I got from Gabbana’s overall  tirade on Instagram last week was that he came across as being arrogant and totally superior to everyone and I don’t think that should be in anyone’s communications strategy: angry, ’in the moment’ or not, whatever he was feeling it personally himself – don’t let it out there.

An online audience following, engaging with a brand or business is highly valuable – word of mouth, ambassadors, influencers are all in there and a business needs to care for this community and treat it with respect, which hopefully leads to an understanding of the brand, loyalty, and sales.

I would have thought Gabbana would have been well advised by his digital marketing professionals on how to handle bad press online and not get so overheated.

Melenia Trump wearing Ralph Lauren

(this time she is wearing the American brand, Ralph Lauren)

Aftershock

After the shock of reading the posts by D&G I’m assuming that they are typical red blooded, fiery Italians (which is mostly great!) and at the end of the day, it’s their business and they can feel and communicate the way they want to, about people making negative remarks online.

However I do think this kind of irrational behavior makes me, and perhaps many lose a good dose of respect for them. If they don’t value (customers) relationships, on or off line, why would anyone, customer or otherwise, feel good about buying or wearing their clothes? Or perhaps the exposure this got in global media was just the hot topic focus D&G wanted on the brand in order to stand out… would we dare ask him?!!

Great advice for Stefano (we do think it is great that he participates personally online – it’s a “real brand”) would have been to embrace the visibility and the free coverage that Melania Trump brought to the brand, be happy that a beautiful woman who has the world spotlight on her is choosing your brand over others. Then let anyone who wants to get upset about it have their voice but you stay out of it and maybe, just maybe..shut up!!

A simple piece of advice that we give clients about negative comments online is that very often the best thing to do is just..ignore them.

Anna Wymes, Fuzion CommunicationsAnna 

Anna Wymes is a PR intern with Fuzion Communications who have offices in Dublin and Cork

 

 

Social Media after Death!

December 1, 2016

Social Media after death

I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere.

I hadn’t seen her for years so I innocently posted “I hope the two love birds are doing great – must get together one of these days“.

Another mutual friend sent me a ‘panic‘ message “Delete the post, her husband died last year and she was just posting a memory as it is a year since his death“.

Oh no ….. how did I not know this awful news?

I sent my friend a private message on Facebook apologising for my colossal gaffe and offered my sincere condolences – thankfully she came back to me, was totally understanding and we actually ended up chatting on the phone.

It turns out she was happy to chat about her husband and in a strange way she was glad that someone behaved as if he was still alive..

The Last Will and Testament

I’ve been asked to go on air to chat about a newspaper article that discusses the trend of people leaving very specific instructions in their wills about keeping their social media accounts “alive” once they leave this life (or do they?).

The article claims that according to lawyers one in five people are now leaving specific social media instructions in their wills – I guess if you factor in that not all people in that supposedly older demographic have participated in social media, then it would suggest that most avid users see it as being really important.

People are nominating a social media ‘guardian’ in their wills who have the job of executing their instructions, which according to the survey are quite varied:

  • some are going as far as specifying how often their account should be updated and the type of content they want posted
  • some are requesting that a post goes from their account every single day!
  • some wish that once or twice a year some memories are posted for the person to keep their memory alive
  • the majority just wish for their guardian to reply to comments

More than half of social media users want their Facebook account maintained, which shows us that no one wishes to face the idea of someone hitting that “delete” button.

What is all of this interesting research telling us about social media and about life?

The first big observation is that it tells us that social media users while they can’t stay alive forever they do wish that their ‘digital footprints‘ stay alive…Greg is still here with us!

It also shows us that our social media presence has become our modern day ‘scrap book‘ conveniently collecting the memories that we choose to capture in our lives and this is much too precious to just ‘delete’.

These memories are a precious collection of that person’s life not only for them to enjoy but also their loved ones – maybe we should do a survey asking people if they would like if the social media accounts of their loved ones who have passed away are preserved?

When you look at the very different social media platforms it does put Facebook and possibly Instagram at the top of the charts for collecting ‘memories’ from your life.

Do people who survive me really want to see my rants on Twitter about Donald Trump or Irish Water preserved for eternity? – then again all of this is part of who I am (or was!).

My last observation about this whole cheery topic is that the social media platforms need specific ways of dealing with accounts of users who have passed away.

For example on both Facebook and LinkedIn recently I have seen the platforms suggesting that I might like to ‘be friends’ or ‘connect’ with someone that I know is dead – the last thing that you would want to happen is getting a message from the social media guardian “I’m really sorry, Greg has passed away”. That would be more than awkward.

Facebook do have a process whereby the account of the person who has died is classified as ‘Memorialised‘. It is up to the loved ones to contact Facebook and invoke this process.

This means that friends and family can leave messages and memories abut that person – the word ‘Remembering’ appears before their name on that account – these accounts will not appear in public places such as ‘people you may know’ or ‘birthday reminders’.

I’m guessing that some of those who have been researched about their wills may not want their accounts classified like this?

For me I do believe that the people we love never ever leave us and I would want all of their memories to stay alive so yes, appoint that social media guardian and never delete their accounts.

As for posting on a regular basis – maybe leave that one to the people who are left behind but …everyone to their own!

I feel the sudden urge to take a photo of something nice and post “It’s great to be alive“!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Power Social Media – Digital Influencer Programme

June 21, 2016

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Email: greg@fuzion.ie
Phone: (086) 8311156

Power You Mailchimp footer

The best tweets come first – Simply not the best!

May 28, 2016

Simply the best

Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.

The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.

What exactly is a ‘best’ tweet?

Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.

This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.

Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.

For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.

As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off by doing the following:

PC/Laptop

  • Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
  • In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
  • Unclick this and you are in business!

best tweets first featureMobile device

  • Go to your ‘home‘ page by clicking on the ‘Me‘ button
  • Click on the little ‘wheel‘ symbol next to your thumbnail
  • Click on ‘settings‘ and then click on the ‘timeline‘ option
  • Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)

I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.

Happy tweeting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

16 Instagram Tips for your business

May 23, 2016

Instagram Tips fro business

Many of us are now using the very popular (Facebook owned – wait for all the adverts!!) Instagram photo and more recently video driven social media platform personally but using it for business can be a different story.

We love seeing great pictures and videos posted by our social media friends but seeing them posted by a business is quite a different dynamic.

A good starting point is why would someone want to follow your account – think about it!

The other thing to bear in mind when using Instagram (this applies to all of the social media platforms) is to think of the mood or mindset of the users. Yep, the typical Instagram user is probably chilling out so don’t be trying too hard with “big” messages or aggressive selling.

We have put together some simple tips to help you to get the most from Instagram, which we hope you will find useful – if you have others please let us know.

  1. Make sure your account name relates to your business/brand and is easily linked to your business i.e. the company name (this is a basic one that many get wrong!)
  2. Use a simple yet clearly identifiable profile pic (remember this appears as the tiniest of thumbnails on mobile devices)
  3. Use Instagram to showcase your products and services in a visual way that will draw customers in.
  4. Set a clear goal i.e. brand awareness, website traffic, increase sales etc. and keep these goals in mind for every post (caution – don’t be too sales orientated. It will chase people away!)
  5. Focus on your USP and what makes you stand out – What you post should draw people in and keep them wanting more.
  6. Use the text to explain what people will get from following you (include your web address)
  7. Incorporate hashtags to make it easier for people who are interested in your area to find you.
  8. Make your posts identifiable where possible – keep strong brand consistency across posts.
  9. Don’t be afraid to let your personality shine through, it enables people to see the “real” authentic brand and therefore relate to it more.
  10. Before posting anything think about who you are trying to target. Will this post be of interest to them?
  11. Bear in mind at all times that whatever you post represents the brand
  12. Tag people and other accounts when relevant, as it allows you to reach a broader audience.
  13. Connect to your Facebook and Twitter accounts to let your existing friends know you’re on Instagram.
  14. Follow people and other accounts that are relevant to your brand i.e. customers, businesses, celebrities etc. Use relevant hashtags when searching to find accounts you should follow.
  15. Actively engage with the accounts you are following – Join in relevant conversations and in turn increase you’re following.
  16. Use hashtags tactically to join conversations and increase your following

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 


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