Posts Tagged ‘Fuzion Communications’

Niche Networking – Cork’s “Mixer On The Mall”

June 20, 2019

Gin !!

The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?

This new networking event is a refreshing way to kick-start the summer (or lack thereof!) in the style of a good old fashioned ‘pub crawl’ with the added benefit of connecting with friends and neighbours here on the Mall – it’s a real win win!

The inaugural event is being hosted by our friends at Electric and Republic of Work on Friday, June 21st which conveniently, is also the longest day of the year!

The ‘crawl’ commences at Republic of Work with a Graham Norton Irish Gin reception and hors d’oeuvres.

At Fuzion, we recently had a team building day at The Republic of Work’s new event space and I have to say the layout, design and hospitality of this relatively new addition to the South Mall has lended itself to become a real Cork gem.

The mixer then leads onto the Maldron Hotel, the ‘new kid on the block’, for welcome drinks and sharing boards. I have yet to visit so am looking forward to this one!

Following this, the evening then carries on to Electric Bar and Restaurant for cocktails and nibbles – My favourite!

It is great to see a blend of both the Cork business and social scene coming together like this to create a new avenue and incentive to connect.

So often we get caught up with the work on our desks, that we can tend to let networking take a back seat – not giving it the full focus it deserves.

Creating niche networking opportunities such as “The Mixer on the Mall” offers more of a variety, a relaxed vibe and is something that we as a community should do more of and encourage.

Events, as we know, take a lot of time, care and planning to get right – but once executed correctly can have a major impact on the success on the particular brands’ overall awareness, launch or initiative.

At Fuzion we love both arranging and attending events of all kinds!

..So, a big thanks to the guys organising this one, we can’t wait!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

Fuzion Design and The Importance of a Great Soundtrack

June 14, 2019

Fuzion Communications, Graphic Design, Cork, Dublin, Ireland

A classic tune may be something most of us can agree on but as much as we have in common, we all have different tastes and different ways of selecting our music.

I spent years building up an extensive music library and had a well-honed recommendation algorithm through Apple, to feed me exactly the tunes I like. I had always had an aversion to radio – partly the advertising, partly an avoidance of what was “popular”.

So, when I heard I was going to be part of the Fuzion Graphic Design team I only had one worry. This wasn’t to do with any aspect of the role, as I was over the moon with that, it was because I knew the Fuzion design department work was accompanied by the dubious melody of a radio.

I couldn’t imagine how anyone could have that racket on and get any work done, because in my book good music leads to great focus as every designer knows, so the opposite must also be true!

I needn’t have worried!!

Very shortly into my first week, I discovered the advantages of a carefully curated up-to-date playlist.

BBC 6 Music is the channel of choice, the chatter is smart, the music is excellent and the ads non-existent.

Within weeks my own library, which was stagnating around 1998, was refreshed with The Knife, Pigs (x7), Oh Sees, Mattiel, The Comet is Coming and the slightly “pretendy” but brilliantly loud Dublin band, Fontaines DC (Coley knows all the words!!).

All of this new music led to some greatly refreshed recommendations too.

It pays to have an open mind and to remember that a recommendation algorithm is only as good as the information you feed it. Read Hannah Fry’s excellent Hello World for more on that.

Sure, we still go on archaeological digs through Greg’s spare circa-2004 iPod from time to time, but when we strike gold there, it takes hours off the day. A good soundtrack allows us to focus on moving from job to job, designing everything from visual identities to web sites, from large social media campaigns to exhibition materials.

With a good soundtrack we can improve our productivity, better our mood and measure our day on the off-beat, to really #WinHappy.

..I get extra brownie points for typing that!!

Mark

Mark Kenny is part of the Graphic Design Department in Fuzion Communications, who have offices in Dublin and Cork, Ireland

Should we be using the Irish language more frequently in Ireland’s Media/PR industry?

May 29, 2019

The topic of the Irish language amongst Irish people can be a very touchy subject.

Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 million of us don’t!

Why is this?

Is it because of how Irish is taught to us in school, or is it just our lack of exposure to the language?

Even though about 95% of the Irish population cannot speak Irish fluently or do not use it on a daily basis, we are quite protective over the language in general.

To many, the Irish language is part of our Nation’s individual identity. We tend to view the Irish language as part of our heritage and culture, and it also separates us from and makes us different from other countries who primarily speak English.

If we are so precious over our language, then why is it not used more regularly? In my opinion, I think that we are afraid of the language due to how it was taught to us in school.

In recent years, the Irish language is slowly but surely making a more frequent appearance in our daily lives, though our media.

RTE 2FM have been a great role model by showing us that the Irish language can be fun.

This time last year, presenter, Tracy Clifford was not fluent in Irish at all. She took some time out to learn the language and since then she has presented a full show “As Gaeilge”, and this was a huge hit amongst listeners.

2FM superstar, Eoghan McDermott is a major advocate for the Irish language.

Since 2016, he has produced a full Irish music album, called “CEOL”. This album has featured some massive stars such as Ed Sheeran, Picture This, Macklemore, Saoirse Ronan and many more.

Since 2016, Eoghan has given away over 500,000 copies of the album to schools and competition winners all over the country.

This is such a huge undertaking, and a major commitment to the Irish language by 2FM and Eoghan.

According to Eoghan, he believes that there is a “retrospective appreciation” for (the Irish language), like the big firework Irish project that (2FM) do is the Ceol album.

So we get bands to record a song in Irish. Over the last two years, we’ve given away over 500,000 copies of CEOL and I find so many people will request a copy, because they did Irish in school and never really appreciated it, but now they are a little bit older and have gone back to learn or have started to try and brush up on Irish”.

The Irish language isn’t a scary thing, so I don’t know why we are afraid to speak/ use our national language in the media or even in our day to day lives. Our language makes us unique, so why don’t we embrace it. The more exposure we have to the language, the more we will understand.

I think most people have a very basic understanding of the language and can generally piece together what is going on.

The language in which we view our media is just the medium, we should be embracing our language and appreciating our cultural originality through Irish.

However, I think with more exposure to the language through our media and different PR campaigns, that people will become less afraid and start to embrace our powerful and unique language.

Check out Is Sinne Óg by Picture This:

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

The Power of ‘Cancel-Culture’

May 22, 2019

Tati

‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand.

This term has been thrown around a lot in the online world and most recently can be seen in the online beauty community.

When someone is “cancelled” you can expect to see them being virtually excommunicated by their followers and subscribers, as well as by other social media influencers.

The recent feud between James Charles and Tati Westbrook, professional YouTubers, influencers and entrepreneurs, tore the internet in two and had an unimaginable impact on social media.

Tati Westbrook announced the recent betrayal of her so-called best friend, James Charles, being the final straw in their tumultuous relationship by publicly shaming him on both Twitter and YouTube.

Along with bashing James’ character, Tati made serious accusations against him, one of which was accusing him of being a predator. This fuelled a fire that engulfed social media platforms and attracted the attention of millions.

James Charles was deemed ‘cancelled’ by onlookers, losing millions of followers, until he finally addressed all of the allegations made against him. He responded with two videos to clear his name, he had ‘receipts’ and screenshots of conversations contradicting almost everything that had been thrown at him.

His video is currently trending at number one on YouTube and has over 36 million views. While James’ followers started to replenish, it was now Tati who was labelled ‘cancelled’ and whose follower count was and continues to dwindle.

Jeffree Star, another beauty YouTuber, influencer and entrepreneur, jumped on the bandwagon of attacking James Charles and has, along with Tati, been ‘cancelled’.

James Charles

However, Tati, Jeffree and James have since tweeted that they have settled the dispute behind closed doors and announced that they will not be commenting any further on the matter to the public again, mentioning hopes of their relationships one day recovering.

Some people question whether or not it was all a publicity stunt to boost their fame but it is to be left up in the air with viewers questions unanswered.

All that is clear is that within days the internet saw the bumpy rise and fall of these internet stars, the potential making and breaking of careers through the simple, yet fatal, term..

..’cancelled’.

Emer Healy, Fuzion CommunicationsEmer

Emer Healy is an Account Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Local Elections, old codgers and phone zapping…

May 21, 2019

Old codgers - Inniscarra Bar, Cork

We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you about everyone who has sat there before you and before them.

It was early on a Saturday evening and we were having a sneaky pint before heading home to cook some grub.

The two old codgers sitting at the bar sipped quietly on their  pints and every now and then there was some chit chat between them. One of the guys had a battle weary black dog with him who was busy going from one patron to the next, sniffing and being friendly.

For some strange reason there was a large election poster leaning up against the wall for one of the local candidates, Shane Fallon. I’m not really sure if this was a practical joke or if it was a serious election tactic by the candidate?!

Out of nowhere the two men got very animated and their conversation got louder and louder..

Those f##king posters are a f##king disgrace and they should be banned as they are ruining the environment

Wow….it went on..

Sure, don’t they have email and don’t they have the internet and..and don’t they have, you know yourself, can’t they just zap phones the way they do?

You are so right, a f##king disgrace!“, followed by lots of huffing and puffing and then back to their pints.

Were they right??  

It’s funny …just a few days beforehand I was standing in front of my Dublin Chamber Council colleagues presenting them an overview of our business sector.

To do this I reached out to many of the member companies, both large and small and looked for their feedback about trends in the sector.

A BIG MESSAGE was that there was a huge shift from traditional media to digital but this was loaded with a gentle warning that clients need to be very careful not to put all of their eggs into this one channel as you just won’t reach your audience in a way that your message will land.

As I walked back from the pub I noticed all of the election posters – who do I like the look of?

When I pushed opened the front door open I looked at the flyers that had been pushed through the letter box – who are you and what are you promising?

And if I believe you really care about the location I do expect you to knock on my door and chat to me.

I tweeted three of the candidates who had dropped in their literature and two responded. One just took herself out of the running!

It’s great that the old codgers got so animated about the environment (there probably should be a limit to how many they put up), but unfortunately a candidate who relies only on email (GDPR has that one squeezed to death!!) and zapping phones (I’m taking this to mean social media) will not be successful.

The candidates need to integrate their social media with their traditional media and however they manage it, they need to be recognised, liked and if possible connect in some real way with the voters.

Get out and vote this Friday!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Show your brands personality just like ASOS did!

May 13, 2019

Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger.

The lady, who was wearing a dress from ASOS, was told by the male who she was messaging that the dress was awful and that she should shop somewhere decent!!

He then told her to grow up before politely signing off, “Thanks. Hope this helps.

 

Girl in ASOS dress on Twitter

 

Following this unpleasant remark, she decided to upload the conversation along with the picture of her wearing the so called “awful dress” to Twitter.

The Tweet, which has racked up over 100k likes and 9k RT’s, caught the attention of ASOS who decided to do something really great.

ASOS uploaded the photo of the lady wearing their dress to their website and in my opinion, she showcased the dress even better.

ASOS received a great deal of applause for uploading the photo to their website, showing their support for a more than likely loyal customer, who I can only imagine got a great boost from seeing her image featured on their website.

 

 

ASOS featuring customer pic

The situation, which was turned from a negative into a positive by ASOS, is a great example of a brand showcasing their personality and engaging with its customers.

In doing this, ASOS demonstrated their loyalty for their customers, while showing a caring but also fun side to the brand. With online trolling at an all-time high, along with the pressures of looking perfect on social media, ASOS really did a great job with this personal touch.

For all businesses, it’s good to show the personality behind your brand. Whether it’s supporting your customers like ASOS did, or showing the team behind the brand online, you increase trust with your customers leading to much better engagement.

Well done ASOS!

Saidhbh

Saidhbh Sweeney is a PR Account Manager with Fuzion Communications: PR, Marketing and Graphic Design, with offices in Dublin and Cork, Ireland

Is the future of social media to not be on social media?

April 17, 2019

Lush Cosmetics

Is the future of social media to not be on social media? 

That seems to be the viewpoint of Lush UK at the moment.

Out of nowhere, they announced recently that they would be shutting down their social media platforms and communicating with their customers through live chat on their website, email and over the phone.

Their reasoning behind it is due to all the algorithm changes from the various social media platforms making it harder for their content to be viewed by their audience.

As we all know, Facebook wants your advertising money and due to this organic posts (those with no advertising budget) don’t reach as many people as they would have previously by a huge margin.

So clearly Lush just reached the end of their digital marketing tether and gave up…. Or did they?

Lush UK may be closing down their social media operations but the main Lush accounts are not.

The @LushCosmetics Instagram account has 4.4 million followers, a huge difference from the now-defunct @Lush account with only 571 thousand followers.

Basically this is an experiment whereby they’re not risking losing their core audience but want to see if their direct communications with customers will benefit them in the long run.

We all know that the end goal of all communications is reaching your audience and achieving ‘that’ objective, which in their case is sales, and if the only way people can contact them is via their website, they’re already close to the bottom of the funnel and that bit closer to making a purchase.

By Lush encouraging their followers to communicate with them via their website, they’re effectively cutting out the middle-man.

One of the main reasons we encourage our clients to use social media is so that they can much better control their messaging and it also gives them a unique opportunity to demonstrate the personality of the brand or organisation and tell their story in a unique, authentic voice.

This is not just interacting with customers, but also “listening” to what they’re saying.

Jeff Bezos, CEO of Amazon is quoted as saying, “Your brand is what other people say about you when you’re not in the room”, and this is always something I will refer back to with clients.

Telling your story online, being able to converse “socially” and being able to respond to negative or positive comments will help to build the brand and hopefully build trust and a much better connection with your customers (as long as you get it right, of course!).

Social media is one of the many powerful communication tools offering you a special way of telling your story and by removing yourself from these platforms, will you hurt your brand in the long run?

Let’s see how is plays out for Lush?

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy and Training team at Fuzion Communications who provide our services from offices in Dublin and Cork, Ireland

 

 

Daffodil Day and the Importance of Giving….

March 25, 2019

Daffodil Day

Daffodil Day is an important day on the calendar for the Irish Cancer Society as it is their biggest fundraiser of the year, which takes place every March 22nd.

Every year millions of euro is raised through the efforts of communities coming together to raise funds (and not forget, raising awareness) to provide those suffering with free advice and support and for life-saving cancer research.

Around the country workplaces, groups and individuals come together in fundraising efforts for this meaningful cause.

On that day, last week the sense of community was rife on the streets of Cork as stalls of Daffodil Day representatives lined each corner, greeting each new donation with a smile of sincere thanks and a beautiful bouquet of spring daffodils.

Daffodil Day resonates in particular for me and for many as it offers hope to those suffering with a potential a break-through that could be made.

In the Fuzion office we rallied together and collected our contributions, which were kindly matched by Dee and Greg – raising a nice sum of money, which we know will go directly to a fantastic cause.

The act of giving sparks joy and we should all be more conscious of giving; whether it’s to a worthy charitable cause, helping out a friend in need, giving thanks to a client or colleague, or being more giving with our time – it all makes a difference – and that is a feeling that you can not obtain from “getting”.

We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill

Suzanne

Suzanne Meade is an Account Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

When losing can actually be winning !!

March 22, 2019

Nelson Mandela - Winning and Learning

A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:

  • Initial briefing
  • Background research
  • Brainstorming ideas and approaches
  • Writing the plan
  • Getting it ready visually
  • Rehearsing the pitch
  • Presenting the plan to the prospect

This one was really big and our ambitious team decided to go for it and they dug very deep spending days and nights working on the plan until the day came to present.

A big challenge here is that this work must happen alongside the normal client work, which helps to keep the lights on after all!

Apparently of the five agencies that were invited to pitch, two had withdrawn from the process and we were one of three who were remaining.

Our guys made their presentation, which they felt went really well so their confidence levels were up and then the anxious waiting and very painful period begins.

A strange thing happens when these prospects come to you – at the beginning it is a simple case of ‘will we or won’t we‘ and other than the possibility of a new client there is no emotional investment at this time.

At the point of presenting when you have poured heart and soul as well as bucket loads of time you are totally invested in the result with a huge emotional investment in the result.

The news came though via a very polite call from the prospect…

We didn’t win, we came a close second!!

We were the personal choice of the person who called us but someone more senior voted for another service provider, a mammoth of the consulting world.

While this was a disappointing loss in particular for those in the core team who worked on it, I explained to them genuinely that I believed it was really a win.

Nelson Mandela made a famous quote: “I never lose, I either win or I learn

Taking Mandela’s inspirational quote we did learn but we also won – our team had a chance to demonstrate two of our Core Values, they were Ambitious and they were Brave, they had the opportunity to showcase the deep expertise in our team and they had the joy of working closely together, even when there was a good chance the odds were stacked against us.

On our Fuzion Friday (we go for lunch every Friday with the team) we toasted our Dig Deepers, our true winners!

Bravely onto the next big challenge…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

International Women’s Day…Bigger and Better Than Ever

March 8, 2019

Theresa Malkiel

I am a huge fan of International Women’s Day.

I love that us females have our very own day on March 8th every year to celebrate women just as they are, their achievements and contributions, and I’m delighted to witness this special day getting bigger and better every year across the world.

For what seemed to me to be a relatively new day in the calendar, it turns out that International Women’s Day is anything but, having originally believed to have started in 1909 in New York as part of the trade union movement, by a woman called Theresa Malkiel, a Russian born, American labour activist, suffragist and educator.

However, International Women’s Day as we know it today essentially took off in 1975 when the United Nations began celebrating the day on March 8th as part of International Women’s Year.

Personally, I have only in the last few years come to recognise the importance of IWD as a day to champion women’s rights and female empowerment.

It is a wonderful thought that all over the globe there are events and celebrations taking place, and every country has their own special traditions to mark it. In several countries such as Russia, China and Italy IWD is now a national holiday, while in Japan International Women’s Day is gradually turning into a full month of celebrations.

In Ireland, we have our own things going on and plenty of them too.

In the week or so leading up to IWD events are taking place all over the country from inspirational panel talks with powerhouse female CEO’s and media personalities to the hosting of coffee mornings. It appears that this year many women across Ireland have taken it on themselves to organise their own IWD events in their offices or at home, while others might mark the day by meeting their friends for dinner and clinking their glasses in celebration.

I marked IWD this year by attending an event held by ‘Women on Air’, a wonderful organisation with the aim of getting more females on radio, television and panels as experts in their own field.

As I listened to former Political Correspondent for RTE, Martina Fitzgerald discuss her own career and thinking back on a talk I attended in Twitter headquarters last week with Dr. Ciara Kelly, the key theme I am taking away with me from IWD this year is resilience.

Listening to these two women talk openly about continuously falling over, then managing to pull themselves together and get back up even when they really didn’t feel like it was inspirational and is something many of us women can relate to.

The overall theme for this year’s International Women’s Day is #BalanceForBetter but I’m sticking with my own theme of resilience, and if I fall down that’s okay because I’ll try my best to pull myself back up!

Michelle

Michelle Lynch is a PR Account Manager in the Dublin office of Fuzion Communications, a full service agency offering Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 


%d bloggers like this: