Posts Tagged ‘Fuzion Communications’

YOU’VE BEEN LYNCHED

January 4, 2023

Cristiano Ronaldo. Kanye West. Andrew Tate.

If Piers Morgan was an undertaker, he’d be investigated for filling his own coffins such has been the fallout for these men following their appearance on his ‘Piers Morgan Uncensored’ show.

Since their chin wagging with the gobby gammon, all three men have experienced catastrophic professional collapses – even if Ronaldo is being soothed by $4m-a-week to play exhibition football in the Saudi Arabian league.

Professional cigar smoker and misogynist, Andrew Tate, was arrested by Romanian police in one of the most brilliant self-owns ever, while the idiot formerly known as Kanye West has self-immolated, in honour of his fellow entrepreneur and misunderstood artist… **check notes** Adolf Hitler.

Morgan’s Midas touch might be only a coincidence, of course, but if he had his way there’d be a fourth victim – one Mick Lynch, the head of Britain’s Rail, Marine and Transport workers’ union.

Alas, while Morgan enjoyed friendly fireside chats with Ronaldo, Tate & Ye, his attempt to take Lynch down at the knees went awry, with the presenter’s attempts to rattle his guest falling flat – inspiring no end of humiliation on social media.

“Is that the level your journalism is at these days?” Lynch asked, when Morgan attempted a ‘gotcha’ by taking aim at Lynch’s obviously humorous Facebook profile photo – a bald puppet from cult 60s TV show Thunderbirds that bore a passing resemblance to Lynch.

“You’re about to wreak havoc on the country, and [The Hood – a fictional terrorist puppet] that’s a man who wreaked havoc on the world!” Morgan continued, unwilling to stop digging, before being put back in his place by Lynch; “Is that the level we’re at, don’t you want to talk about the issues, instead of a little vinyl puppet from when I was a kid?”

“You seem very irritated” Morgan argued, to an utterly nonplussed Lynch. “Well, I’m not”, he responded, as Morgan’s face became ever more crimson.

It was just one of a number of tete-a-tetes in which Lynch won by unanimous decision, going from an unknown trade unionist to a much respected national figure in a matter of months.

As we head into 2023, with public anger growing in many countries due to spiralling costs, inflationary pressures and a general disillusionment with elected leaders’ unable and/or unwilling to make a positive impact – Lynch has become a beacon of common sense and sensibility, in no small part due to those straight talking media appearances.


Morgan has been buried, with Kay Burley, Richard Madeley and others suffering similar fates. I have yet to see anyone ruffle Lynch’s feathers, and that applies to politicians who have endured the same fate as interviewers. He’s given the gotcha kings and queens on GB News a wide berth, however, insisting ‘They’re a bunch of right wing bigots from what I can see”.

Straight talking like that can get you in trouble, but only if you’re not concrete in your views and certain you’ve done your homework. Lynch nails both.

The 61 year-old, born in London to Irish parents from Cork and Armagh, cites James Connolly as his inspiration and has enjoyed quite the rise from a 16 year-old school leaver to a man holding the British government – packed with Eton and Oxbridge graduates – to account. He has gained support on the left, as one might expect – but a quick social media search will prove he’s earned respect from outwith the expected groups.

“If (he) had to do what my members do, getting up at all hours of the morning, working shifts in arduous working circumstances, putting up with all sorts of conditions…he wouldn’t survive a minute, and he wouldn’t have a future in the real world, where they’ve never done a hand’s turn – as my mother used to say.”

This comment, referencing Piers Morgan’s ‘bile and hate speech’, as Lynch called it, showed why and how he’s become so popular. In any media training, we speak about knowing your message and your audience, and being able to weave both into a conversation in an authentic way.

Lynch stands up for his key audience, speaks with a calm authority, and knows his topic inside out. Not a single interviewer or politician has been able to outdo him when it came to facts and figures (Brexit vote aside).

“As my mother used to say” is a classic soft touch to add to a quote – aligning him with his members; the average man and woman in the street.

He’s taken advantage of big ticket appearances on the likes of Piers Morgan’s show, Good Morning Britain, Sky News and the BBC – but he doesn’t over do it. A burst of media appearances ensures that each time he shares his message it’s fresh and we’re not tired of seeing and hearing him.

He’s also shown an eagerness to embrace social media and online channels that may reach a younger audience, an audience recent studies show are trending more to the left than previous generations, and staying there even as they age.

“The new media outlets and social media give us more opportunities,” Lynch said recently. “More and more people don’t trust the mainstream media for various reasons. The main thing is we have to convince our people, trade unionists, to take the action, and that spreads to other people in the community – whether it’s in your pub, your mosque, your church or temple, people have those discussions about what’s going on.”

Once more, Lynch gets his message across in a calm, concise tone, and effortlessly touches on multiple audiences by going beyond just ‘the pub’ when referring to communities where he’d like his message heard.

You may not be planning on becoming a national icon in 2023, but if you end up in front of cameras and microphones, then watching and listening to Mick Lynch will be time well spent.

It’ll be more entertaining, at least, than watching Piers discuss the Saudi Arabian league.

The power of colour

December 12, 2022
Graphic Design - Fuzion Communications

Colour has a unique language, and the ability to change its meaning when associated with other colours.

When choosing colours to incorporate into your design, you will have to consider a few issues: contrast and harmony, which affect legibility, but you can also set the mood of a design by using the psychology of colours.

You must be sure your selected colours convey the right message.

Colours have a symbolic association in all societies, depending on the context, and different cultures assign different meanings.

For example, did you know that Green was associated with poison in the 19th century through its link with arsenic, while today it is seen as the colour of spring and sustainability?

The meaning of colour can change over time and of course across different cultures. If you are speaking to an international target audience then you will need to be aware of such differences.

Despite these local differences, colours have universal characteristics. Our brand’s main colour is light blue, which is seen as cool with some notes of calmness, peace and safety.

This is to explain that colour is a powerful tool for us and for you as the eye picks up this difference very quickly.

When we design a website, we use colours to help people navigate through the structure of the website, and when it comes to brochures or catalogues the process is the same: for example, we use visual associations to delineate sections.

When it comes to printing we, as designers, use spot colours and when selecting colours for this, we use a universal matching system known as Pantone.

It is a mix from 15 pigments. Colour Institute forecasts global colour trends and advises companies on colour in brand identity and product development. Every year the Institute picks a colour. The Pantone colour of this year is PANTONE 18-1750 Viva Magenta – In case you haven’t heard!

From Leatrice Eiseman, Executive Director of the Pantone Colour Institute:“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.

So while many of the major paint companies selected a mix of soft neutrals, deep blue-greens and pretty pinks for their colours of the year, Pantone opted to go bold with a lively red.

The world we are living in is a critical context and for sure we all need to be stronger than ever, and Eiseman highlighted it to Time magazine saying: “As 2022 saw ongoing challenges like turbulent politics, the Covid-19 pandemic, and other issues facing our world, this year’s colour was based on an “unconventional time”“.

When thinking about your next challenge, whether it’s design-oriented or life oriented, remember that sometimes going bold is not always a bad thing!

#WinHappy!

Milena

Milena is a senior graphic designer with Fuzion Communications operating from offices in Dublin and Cork, Ireland

The 2022 World Cup in Qatar has caused a reputation crisis for FIFA

December 8, 2022

“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host football’s greatest competition has faced some big questions. 

From accusations of corruption in the bidding process to the treatment of migrant workers who’ve built the stadiums where many lost their lives. Homosexuality is illegal here and women’s rights are also in the spotlight. Also the decision to switch the tournament from summer to winter. 

Against that backdrop, there is a tournament to be played here that will be watched and enjoyed around the world. Stick to football, say FIFA, well we will – for a couple of minutes at least.” 

Those were the words of former England footballer turned BBC presenter Gary Lineker as he opened coverage of the world’s most illustrious football tournament. He made it clear to viewers that the World Cup being hosted in Qatar is surrounded by scandal and it is not just Qatar that should be under the spotlight but world football’s governing body FIFA. 

This is not just the view of Gary Lineker but many people in both the football world and outside of that. Roy Keane speaking live from Qatar told ITV viewers that, “It’s been mentioned about the corruption with FIFA, the way they treat migrant workers, gay people…it’s great that it’s been brought up. They shouldn’t have the World Cup here; you can’t treat people like that.” It is such comments from high-profile footballing names like Lineker and Keane that has helped to drive increased media spotlight on Qatar and FIFA. 

You might be asking now, ‘How the hell were they ever even selected to host the tournament?’. The US Department of Justice reportedly claims that bribes were taken by high-ranking officials during the selection of Russia and Qatar as the tournament hosts for both the 2018 and 2022 World Cups. These are accusations that are denied by both Russian and Qatari officials. Of course, the words of these regimes have proven so honourable in the past!

FIFA’s reputation amongst football fans has always been one of caution in recent years. In 2015, FIFA headquarters were raided by the FBI and Swiss authorities in connection with an investigation into corruption by officials within the organisation and other associates connected. This investigation led to the removal of Sepp Blatter as FIFA President and investigations into the bidding process for both the 2018 and 2022 World Cups, as mentioned above. 

When former UEFA official, Gianni Infantino, was elected President of FIFA in February 2016. He was elected to bring in a new dawn of respected and responsible governance to world football. However, his reign as president has failed to do just that. Infantino has instead overseen an organisation that has been dogmented by its past, failing to usher in that new dawn in which all football fans across the world hoped for.

Infantino remained silent when people criticised the holding of the 2018 World Cup in Russia despite Putin’s annexation of Crimea at the time and his regime’s anti-LGBTQ stance. Criticism of the bidding process into the 2018 World Cup and Russia’s holding of the tournament has become increasingly controversial post the event. Most partly due to the rise of what we now know as ‘sportswashing’ and Russia’s illegal invasion of Ukraine earlier this year.

In fact, these two issues have also contributed to the increased media scrutiny on current World Cup host Qatar this time round. A nation in which Amnesty International says, “Despite government reforms, migrant workers continued to face labour abuses and struggled to change jobs freely. Curtailment of freedom of expression increased in the run-up to FIFA World Cup 2022. Women and LGBTI people continued to face discrimination in law and practice.”

For Infantino, this is not Russia 2018 and he can no longer ignore the questions being asked by fans, players, football associations, and governments across the world. His and FIFA’s response to those questions centred around the issues described by Amnesty International, above, have left him and the organisation facing even further scrutiny and reputational damage.

On the eve of the tournament kicking off, Infantino held a press conference where hit out at the critics of FIFA, Qatar, and the decision to hold the World Cup there. He remarked, “What we Europeans have been doing for the last 3,000 years, we should be apologising for the next 3,000 years before starting to give moral lessons.” This comment was followed up with a series of personal confessions by Infantino in which he strangely said, “Today I feel Qatari. Today I feel Arab. Today I feel African. Today I feel gay. Today I feel disabled. Today I feel a migrant worker.” That was after Infantino told a packed press conference that he knew how it felt to be discriminated against because as a child he was teased for having red hair and freckles. 

This press conference by the FIFA President was met with much backlash, as many felt that he belittled the groups affected by the discriminations of the Qatari regime, especially members of the LBGTQ community and migrant workers. FIFA’s reputation took another hit only days later when it decided that it would book players who dared to wear the ‘OneLove’ armband onto the field of play during the course of the tournament. This came as many European nations had decided that the team captain would do this to show solidarity with the LGBTQ community in Qatar and across the world. 

On the back of this penalty, those countries who proposed to wear the armband decided not to do so. Subsequently, FIFA has remained relatively quiet on this decision but only to reinforce their ruling when asked to comment. It seems the approach of FIFA to negative publicity and public outcry over the 2022 World Cup in Qatar is to remain silent on the issues and when they do speak to defend their actions. Even if they are deemed to be extremely unpopular ones, especially in the West.

FIFA’s shaky reputation has taken a hammering in the last few weeks over the World Cup being held in Qatar. And it is clear that Gianni Infantino has not ushered in a new regime that many football fans would have hoped for when he became FIFA President in 2016. His actions of late are proven evidence of this.

Recently, the much disgraced former FIFA President, Sepp Blatter, admitted that it was a mistake to award Qatar the World Cup. If FIFA wants to start to repair its reputation, then its current president could follow Blatter’s lead by doing the same.

Despite all of this, the football continues and while money and corruption brought (or bought!) the tournament to this inappropriate location there has been some refreshing “purity” to the actual matches, The best players from a country play the best players from another country, and unlike club football where the teams such as Manchester City and PSG can buy success we are refreshingly seeing the opposite, with many surprises and shock exits.

So while football is actually winning, it is a real pity that the teams and the players did not come together, wear their armbands or even refuse to play at all. They are the attraction, the ones who have built the fantastic reputation of the World Cup and despite the best efforts of FIFA it still continues to be the most fantastic, celebration festival of football in the world..

Dylan

Dylan Morley is an Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

The Late Late Toy Show – Love it or Hate it?

December 1, 2022

Since it first hit our television screens in 1975, the Late Late Toy Show has become an Irish Christmas tradition.

The live two and a half hour programme hosted by RTÉ personality Ryan Tubridy, sees children from across the country play and talk about the toys that they currently love. For families, the Late Late Toy Show has always signified the official start of the Christmas season, with many rushing to have the tree up for the night.

This year more than 1.6 million viewers tuned in across the weekend to watch Tubridy’s portrayal of The Wizard of Oz’s Scarecrow, as well as Saoibh Lonergan, Lucy Hoban, Caillín Joe McDonald, Cuckoo’s Nest, Emmie O’Neill and Billy Brady and more make their Toy Show debut.

As it’s the most watched programme of the year, people tend to have strong opinions of the children’s show.

Starting with the man of the hour, love him or hate him, 2022 is Tubridy’s 14th successive year hosting the toy show. Over the past number of years, the toy show has seemed to reel away from live demonstrations of the toys, with the children almost accessories of the programme and Ryan being central to it. Not once this year was there a mention of how much the toys cost, where they could be purchased and who they would be perfect for – kind of taking away from the point of the programme.

There’s no question about the loyalty of the viewers with the Irish public raising over four million euro over the course of the weekend for the Toy Show charity appeal. Following its creation in 2020, the Toy Show appeal year on year raises huge sums of money for children’s charities around Ireland.

While the programme itself is undoubtedly entertaining, the live Twitter feed can’t be beaten. This year, even brands jumped on board with Ryanair and Aer Lingus competing for the likes as Aron Gibbons from Westport, Mayo gave a live flight demonstration on air. As you can see both brands took a very different approach, with Ryanair causing a few more laughs.

So, do you love it or hate it?

In a way this is an irrelevant question because however you feel about the show it attracts a huge audience and people love talking about it. I think the most important aspect of it from a marketing point of view is the consistency, and this consistency leads to nostalgia and it suddenly becomes something we all end up marking our calendar by.

Getting anyone to change their habits is a difficult thing to achieve, but once you do that it can result in a customer for life.

Creating a special event that you can recreate year after year (month after month, week after week or even day after day) to allow people to form a habit with you and your business mightn’t be the worst idea ever!

1975, RTE – “How about we do a Toy Show instead of our normal chat show?

I wonder who said yes, let’s do it!

Every nostalgic thing we do, had to have a first time...

Heather

Heather Lordan is Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Is Twitter a must (musk!) for your business?

November 15, 2022

We are part of an international network of independent PR agencies that handle Crisis PR communications for clients across Europe, called the CCNE, or the Crisis Communications Network Europe.

This week a query came from one of the European clients of the group about Twitter, about the relevance of the platform and if we felt with all of the Elon Musk shenanigans that clients should consider moving away from it and onto something else.

While it was my favourite social media platform for such a long time it does break my heart a little (or a lot) to see how toxic it has become, but at the same time a very interesting question had been asked.

The client query had some very specific questions, which I will get to in a moment, but I did feel there were some broader questions that should be asked first, which we should all think about in business:

Is your target audience(s) using the platform?

If you go fishing you go where the fish are, after all!

If you believe that your audience is using the platform then that should be a big yes, but also consider how they are using it, why and when.

What about the relevant media?

What we find is that the media are normally very proactive on social media. It is a lively platform and one of the main reasons why journalists are active on Twitter is because of the powerful search function.

If there is a breaking story they can very quickly see what is being said and by who.

Everyone in business should identify the relevant journalists and publications/media outlets for their industry, follow them, understand them, observe their posts and hopefully connect and get to know them.

How many followers do you have?

It is so difficult to build up a following on any platform these days without significant advertising budget. If you do have a good following then clearly people using the platform find that you are relevant to them and it would be foolish not to take advantage of this.

Have you developed a strategy for Twitter as part of your overall social media strategy?

Each of the social media platforms can do quite a different job for you, so it is important to understand your overall objectives, the nature of your target audiences and then be clear about the role of Twitter as part of this.

For example, if you have a business or organisation that is mainly consumer facing then Facebook and Instagram would be your priority social media platforms. However, you may decide that Twitter could be very useful for interacting with industry stakeholders and media.

Could Twitter be part of the way you deliver Customer Service?

This week we were providing Twitter training to a government agency that deals with the general public. I was very surprised to learn about how many queries they would receive from the general public via their Twitter account.

They said that people were very surprised to get responses to queries so quickly – what a great way to improve the public image of your business/organisation!

Are you using Twitter for Posting, Interacting, Search and Competitor Tracking purposes?

While a business may use Twitter predominantly to push out messages there could be a huge role for:

  • Interacting with customers/clients
  • Jumping into conversations when the subject matter is relevant
  • Using the powerful search function to track industry topics and relevant trends
  • Tracking competitor activity

Could you interact strategically with Partners, Customers, Prospects and Stakeholders?

By carefully following other Twitter users in the above categories you can interact with their posts, mention them in yours and use the platform to strategically build the right relationships.

Is there a cause you are championing?

There are times when you need to put a spotlight on an issue, get people’s attention and yes, call out organisations or individuals when it is needed.

Whether you are lobbying about an issue or using the platform to get the right attention, Twitter can be an incredibly powerful tool.

Being honest, there are times when it can be the only way to really get the right attention for an issue!

So while considering the relevance of Twitter with the backdrop of Elon Musk and all of the potential changes the above questions should be answered first.

If there is a case for using Twitter because of that, then go for it and we will see in time how it evolves.

As I mentioned there were some specific questions and how I responded to them:

How is Elon Musk’s takeover of Twitter received in your respective countries?

In Ireland we are very unhappy mainly because of his treatment of employees and we are also very wary of him allowing crazy, nasty content (even more than now!!) back on the increasingly toxic platform.

Have you already had similar requests?

I would say people have been pulling away from Twitter because of the increasing toxic content on there generally as well as a general nervousness about posting anything on there.

Any recommendations that you are making to clients?

We are not making strong recommendations, but we are talking about its diminished influence and pushing people back to LinkedIn for B2B scenarios and Facebook/Instagram for B2C.

However, it does quite a different job that the others cannot do.

Are you in fundamental exchange with customers about alternative platforms (eg. Mastodon) and do you already have insights?

There is some very quiet talk about Mastodon but this is really just with avid social media users and we are not seeing the relevance of it.

We have opened accounts on it just to see how it works and will keep an eye on it as it develops.

So, to summarise I would say even though it is far from the enjoyable and supportive platform that it once was, it still has many uses and these can be very powerful.

As for the toxicity, I would advise staying away from this as much as possible. The trolls are there in abundance and be careful not to get drawn in by them.

From a business point of view it is so important that you operate any of your social media accounts professionally, From a personal point of view, try to be positive, upbeat and nice!

As I write that last statement I need to look at my own use of Twitter and yes, it does get very nasty and yes I do join in – shame on you Greg!!

Happy tweeting folks and lets hope Elon learns quickly, that if he wants to protect his investment and keep users and advertisers, he needs to keep it clean.

Greg

Greg is a partner at Fuzion Communications, a full service Marketing and PR agency with offices in Dublin and Cork, Ireland that offers social media training and consultancy to clients.

21 Questions with… Deirdre Waldron

October 21, 2022

Welcome to the 13th (lucky for some!) of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is a fan of Tuscany and Sex and the City… it’s Deirdre!

Fuzion Communications Picture: Miki Barlok
  1. Tell us something about you that nobody else in the team might know?

My first job, apart from working for my family’s business, was selling seagrass to pubs – I lasted half a day. On my worst day now, I tell myself ‘I could be selling seagrass!!!’

  1. What film have you watched more than five times?

Sex & the City – and yes, both of them – sorry, not sorry!!!

  1. What work are you most proud of in the past year?

Bringing the number of our team up to 20 this year.

  1. Dream job?

What I’m doing now, but working from West Cork.

  1. Favourite brand?

Everyone who knows me knows the answer to this – James Whelan Butchers. I love the way they take a product that is considered by many a commodity, and really celebrate it and make it so special – this shines through in everything they do and also those who know me will know I’m not just saying this cos the CEO is a client and a good friend.

  1. Favourite Holiday Destination?

Tuscany.

  1. Best lesson from your career

It’s not about the best idea or the biggest budget, it’s about having the tenacity to follow things through.

  1. Eurovision or World Cup?

World Cup.

  1. Who is the joker on the team?

Ciarán – Master Copywriter, which makes him first for the wittiest comment or observation.

  1. Recommend a podcast?

Suppose I can’t recommend Greg’s #WinHappy Podcast? If not, just listened to Coupledom with Idris & Sabrina Elba – some of the episodes are really light; in one of the episodes they had a great chat with Ben & Jerry about their partnership and how throughout growing the business they remained through to their values – even now that they are no longer part of the business, their values have remained the same. I’d wish for the same for Fuzion.

  1. Reality shows – Love or Hate?

Indifferent mainly – although I sneak the odd episode of The Kardashians when Greg isn’t looking!!!!

  1. Dinner party with 3 people – dead or alive – who do you invite?

My brother Liam (I miss him), the iconic and original “Mad Woman” Jane Maas (I miss her), and Billy Joel to entertain us.

  1. If you could be anywhere in the world – where would you be & what would you do?

Walking on a beach in West Cork with Greg and the dogs and as it’s a fantasy, the dogs would be so well behaved I could let them off the lead and run wild – oh and Greg too lol!

  1. Who is your role model?

I have three, my mum, who was a tenacious business woman years before her time, Jane Mass, one of the first female copywriters/ad executives on Madison Avenue in the 1950s,  and the founder of the Rose of Tralee, Margaret Dwyer.

  1. What was your first job?

Working in my parent’s restaurant “The Central Grill” in Tralee. Washing dishes and serving tables, when I was tall enough.

  1. Death Row meal?

Dry Aged Burger with Truffle Fries…….lots of truffles……

  1. Favourite book?

At the moment “Wounds” by Fergal Keane as he gives a shout out to my rebel of a grandfather Willie McCabe and the part he played in the War of Independence.

  1. Your a grammar nazi oar not?

More a spelling nazi than grammar nazi. It’s a definite ‘no’ from me if someone applies for a job with Fuzion and they can’t get the name of the organisation right!!!

  1. First album you bought or downloaded?

Does it count if Santa bought it to me? If yes, then it was ‘Arrival’ by Abba, in 1976 when I was 10 – must have still believed in him….

  1. Work from home – or office?

Office …….. what’s that?

  1. Most memorable ad slogans – why?

“I 💗 New York” – this was pivotal in getting people to look differently at the city – it worked back in the 1970s and is still relevant and used globally in so many ways.

Deirdre Waldron is a Partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Heather Lordan

October 14, 2022

Welcome to the twelfth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up a fan of tattoos and Will Ferrell…..Heather!

Fuzion Communications Picture: Miki Barlok
  1. Tell us something about you that nobody else in the team might know.

I have four tattoos and am planning loads more!

  1. What film have you watched more than five times?

The Other Guys.

  1. What work are you most proud of in the past year?

Helping with Tour de Munster 2021. It was a hugely successful year for the annual charity cycle and it raised over €522k for the Munster branches of Down syndrome Ireland

  1. Dream job?

Own my own gastropub 

  1. Favourite brand? – Why?

Asos – I could scroll for hours!

  1. Favourite Holiday Destination?

I’m not fussy – once there’s sun and an Irish bar!

  1. Best lesson from your career?

There is literally something new to learn everyday

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

I wouldn’t be a massive podcast listener but if I’m out on a walk I always throw on the two Johnnies for a laugh.

  1. Reality shows – Love or Hate?

Hate

  1. Dinner party with 3 people – dead or alive – who do you invite?

Will Ferrell, Paul Rudd and my boyfriend Tomás because I wouldn’t want him to miss out on that!

  1. If you could be anywhere in the world – where would you be & what would you do?

I love Ireland and don’t think I ever want to leave.

  1. Who is your role model?

No real role model but I love listening to positive mindset and manifestation talks.

  1. What was your first job?

Pool attendant in Inchydoney Hotel, Clonakilty.

  1. Death Row meal?

A spicy chicken pasta with garlic bread.

  1. Favourite book?

Feel the fear and do it anyway.

  1. Your a grammar nazi oar not?

I always try and make sure my grammar is right but I wouldn’t be too worried about correcting anyone.

  1. First album you bought or downloaded?

Definitely one of those “Now that’s what I call music” albums.

  1. Work from home – or office?

Home – I couldn’t bare be away from my little shih-tzu. I do love our Fuzion Fridays though, and meeting up with the team.

  1. Most memorable ad slogans – why?

Not a slogan but I remember the day when someone pointed out that the Amazon logo had an arrow from A-Z to represent what they stock, and I was amazed!!

Heather Lordan is Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

Nothing says IMPACT like an event….

October 11, 2022

After a two-year hiatus on in-person events, it has been a busy few months at Fuzion, planning, organising, and executing a number of events for our clients.

From new pet-store openings to live cookery demos, art exhibitions and high-profile national container terminal launches – it has been a whirlwind……..and we love it!

There is nothing like an event to create a high level of impact – through both the media coverage gained, and the all-important lasting impression with clients and stakeholders. Even the simple act of inviting people to your event is an excellent way of getting their attention and making them aware of the initiative.

Events form a valuable part of a communications strategy, connecting clients with their customers, stakeholders, staff, and the local community….it’s all about taking a moment to thank those who are close to you, reinforce those connections, and celebrate the milestone your company has achieved.

The recent launch of the Port of Cork, Cork Container Terminal in Ringaskiddy was an excellent example of creating impact. Not only did we reach almost every news outlet that day – from national TV and radio news bulletins, to print, online and trade publications, but for the 200 guests in attendance, (some of which chartered flights from overseas to attend) the atmosphere created on the day is something they won’t soon forget.

It’s safe to say at Fuzion, we put on a great show!

(Disclaimer: Working in partnership with an amazing, proactive client is also a great help!)

So how do we do it? Here are my top 10 tips to create a memorable event:

  1. Planning – planning in advance is key. Brainstorm, research and map out your event format and a guideline budget. Keep track of your activities, budget, suppliers, checklists and media targets in one, easy-to-follow spreadsheet that all of the team have access to and keep it updated regularly. A well-thought-out running order will be your bible!
  1. Personalise – wherever possible BRAND IT! Creativity goes a long way – from your event invite (we use Greenvelope.com – an e-invite that works a treat), to your catering, decorations, and staging – a running theme helps create a cohesive look and feel. Guests will appreciate the attention to detail.
  1. Guestlist – inviting high-profile guests, relevant to your event, will help attract media attention and adds a layer of esteem to your event.
  1. Create unique experiences – Add a dash of something EXTRA and involve your guests in an interactive experience to add the wow factor. A boat trip, guided tour, a live demonstration or performance….or a trip up a 50 metre high crane – the possibilities are endless!
  1. Make it ‘instagrammable’ – A quirky photo backdrop, mural, balloon art and other branded elements all help to encourage guests to share photos from your event on the day. Set a memorable hashtag for your event and get trending! Video footage, or better yet, drone footage will bring your insta-game up a notch.
  1. Divide & Conquer – behind every good event is a team of people running behind the scenes. Share out as many of the tasks and responsibilities as possible and have regular check-in meetings with your team to make sure everything is on track and everyone knows their role on the day.
  1. Suppliers – work with trusted suppliers, ideally those you have worked with before to ensure the smooth running of your event. Draft briefs for each supplier detailing your agreed setup and timings. A good working relationship with your press photographer is key – to capture ‘the money shot’
  1. Embargo or Exclusive? Select your key target press and contact them with the relevant information well in advance (at least 3-4 weeks if possible). This will allow them time to plan their story, arrange interviews and schedule time to attend the event in their calendar. Draft your press release early, have it approved and share it with select trusted media contacts under embargo. Sweeten the deal with a first exclusive to one of your high-profile national targets – though caution is advised here – choose carefully!
  1. Get stuck in – often with events, not everything is going to go exactly to plan, so allow for flexibility and get stuck in wherever needed. Comfortable shoes on the day are a must…..and breathe!

10. Got to have Swag offering a small gift or goodie bag to guests on departure is a nice touch that will ensure they are taking home something to remember you by…..

We also co-ordinate the speeches, ensuring that content isn’t duplicated (not always easy!) and for the team members who are in the spotlight with the media, we make sure they are well trained and prepared, to ensure that they do manage to communicate the important messages about the respective initiative – there is so much involved!

Of course, this list could go on for days, and there is no one-size-fits-all approach…..but executed correctly with the right event partners, who are as organised as they are creative, you are sure to create a memorable event and that all-important IMPACT.

Suzanne

Suzanne is a Senior Account Manager with Fuzion Communications, a key part of our PR and Event Management team. We operate from offices in Dublin and Cork, Ireland.

21 Questions with…Olivia Trought

October 7, 2022

welcome to the eleventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is professional Norrie… Olivia!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know. 

I actually don’t think there is anything they don’t know – I like to talk 🙂

  1. What film have you watched more than five times? 

Pretty Woman

  1. What work are you most proud of in the past year? 

The TUS event – the team pulled off an amazing event in a short space of time!

  1. Dream job? 

Wine taster in a vineyard in France – like what could be any better?

  1. Favourite brand? – Why? 

Toyota – my first car purchase from my first paycheck from my first full time job!

  1. Favourite Holiday Destination? 

Jamaica – loved it

  1. Best lesson from your career? 

Own up when you make a mistake

  1. Eurovision or World Cup? 

World Cup – 100%

  1. Who is the joker on the team? 

A toss between Ciarán and Dylan – but maybe Dylan as he is a norrie!

  1. Recommend a podcast. 

The 2 Norries

  1. Reality shows – Love or Hate? 

Love!

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Roy Keane, My Granda John (RIP) and my Dad – what a conversation that would be!

  1. If you could be anywhere in the world – where would you be & what would you do?

Somewhere hot and bringing people out on daily boat tours! Stress free!

  1. Who is your role model? 

Love Michelle Obama

  1. What was your first job? 

Aged 12, Cons shop – Gurranabraher

  1. Death Row meal?

My mums roast chicken and mashed potato

  1. Favourite book? 

Marian Keyes – Rachel’s Holiday (light reading but loved it)

  1. Your a grammar nazi oar not? 

1000000%

  1. First album you bought or downloaded? 

Bought – Michael Jackson’s Bad, Downloaded – Christina Aguilera’s Stripped.

  1. Work from home – or office? 

Bit of both

  1. Most memorable ad slogans – why? 

“McDonalds – I’m lovin it” – both the slogan and the logo are so well known all around the world.

Olivia Trought is Office Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Ciarán Ó Raghallaigh

September 30, 2022

welcome to the tenth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Tokyo and Jesus fan…..Ciarán!

  1. Tell us something about you that nobody else in the team might know.

Once danced in front of Heidi Klum & Anne Hathaway on a movie. Was on Blackboard Jungle.

  1. What film have you watched more than five times?

Intouchables. Die Hard. Willy Wonka & the Chocolate Factory (original). Beetlejuice.

  1. What work are you most proud of in the past year?

Just helping everyone in the team to be the best human they can.

  1. Dream job?

Donald Trump speechwriter.

  1. Favourite brand? – Why?

Apple. Just pristine in everything they do. (Apart from ports & cables)

  1. Favourite Holiday Destination?

Japan. Everyone should go once before they die a slow, miserable death.

  1. Best lesson from your career?

Never be afraid to ask what might seem like a stupid question.

  1. Eurovision or World Cup?

Scratch my last answer, sometimes you should be afraid to ask a stupid question!

  1. Who is the joker on the team?

Like, Michelle.

  1. Recommend a podcast.

Bill Burr. Revisionist History (first season). Winds of Change.

  1. Reality shows – Love or Hate?

Hate. Pity. Despair.

  1. Dinner party with 3 people – dead or alive – who do you invite?

The famous Jesus Christ and his two parents (we think), Mary and Joseph. They’d have *some* great chats.

“Dad, why are the lads in class saying mam’s a virgin?”

“Oh Jesus, I mean, son…ah…sure lookit. More wine, Mary?”

  1. If you could be anywhere in the world – where would you be & what would you do?

Japan. Riding Bullet trains all day long, and eating mad-flavoured Kit Kats with folks dressed like Super Mario characters.

  1. Who is your role model?

Nanda – my grandfather, was my idol. Gave me a love of cycling and I’m not sure I’ve ever been happier than when he was on the side of the road at a race I won.

  1. What was your first job?

Roches Stores. Not sure what I was meant to be doing.

  1. Death Row meal?

Eddie Rocket’s burger with garlic cheese & cyanide chips.

  1. Favourite book?

Impossible to choose. But I wish I could read The Long Walk (Stephen King) and Going Solo (Roald Dahl) again – for the first time.

  1. Your a grammar nazi oar not?

Ja!

  1. First album you bought or downloaded?

Introducing the Hardline According to Terence Trent D’Arby.

  1. Work from home – or office?

If ‘home’ was in Dubai or Tokyo, then home – but miss the camaraderie of an office.

  1. Most memorable ad slogans – why?

“‘Snap! Crackle! Pop!’” Almost 90 years old, but still amazingly sharp.

Ciarán Ó Raghallaigh is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.


%d bloggers like this: