Posts Tagged ‘Fuzion Communications’

Capturing your Story

February 23, 2018

In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.

We use this “Story” framework and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story

In the last post we spoke about ‘Understanding your story‘ and the possible role of a brand workshop to help bring some clarity to exactly what you are trying to communicate to your target audience.

The next step is all about capturing this story.

Capture your Story

Once you understand the story that you want to tell, it’s important that this is captured visually in a way that connects with your target audience.

We judge things quickly by how they appear to us, so whenever and wherever anyone comes across your products or services in your website, promotional material, vehicles, premises and even the individuals in your team, that these tell the right, professional story.

Does it convey professionalism, is it modern, is it unique or is it very generic, does it convey your story simply and clearly, does it appeal to your target audience? Has the organisation moved on and is it time for a refresh?

Someone is always making up their mind about you by how you appear to them.

It is vital that the graphic design work and the execution of this needs to be sharp and consistent on all platforms when your brand is being presented so that your story is properly captured and told.

Click here to see some of the work that our Creative Team have been doing for clients

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

10 Things You Didn’t Know about Alison Nulty!

February 13, 2018

In this series of blogs we thought it might be a good idea to let you know some of our team a little bit better…that could be scary!

This week it is all about Alison Nulty, our former award winning journalist and broadcaster who joined the Fuzion team last year after a career that included UTV, Kerry Radio, South East Radio and KCLR.

Describe yourself in 5 words

…solid, organised, motivated, enthusiastic, funny

My favourite holiday

…Anywhere in Italy

Venice

My dream car

…The Ultimate Driving Machine

My worst habit

…hitting the snooze button.  I really should just get out of bed as soon as the alarm buzzes!Snooze

My first album

…Kylie Minogue “Enjoy Yourself”  I was a HUGE Kylie fan, and even got a my hair permed just like Kylie.

Kylie Minogue

If you could be invisible for a day what would you do?

…sit in on a Central Criminal Court jury as the 12 members deliberate over the verdict.

The best advice I was given

…Listen half as much as you listen (am still working on it!)

Who would you most like to have dinner with (dead or alive)?

…If I could choose anyone, I’d love to have one last lunch and natter with my Mam, who passed away 12 years ago.

Alison Nulty, Fuzion CommunicationsWhat was your first ever job?

…I think it was knocking on my neighbours’ doors asking if they wanted their cars washed.  

The part of my job I love most

…My clients!

Alison

Alison Nulty, of Fuzion Communications is a Senior PR Account Manager, Media Trainer and part of the Crisis PR team.

Understanding your ‘Story’

February 12, 2018

Fuzion - Brand Workshops, Dublin, Cork, Ireland

In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.

We use this “Story” framework for all of our clients and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story

 

Understanding Your Story

In this blog post we will deal with the very first step, which is ‘Understanding Your Story‘.

It is our job as marketers to help our clients tell the story of their business, organisation, products and services effectively so that when people talk about these things they say exactly what we want them to say.

Before we create any plans, it is a crucial first step to understand exactly what the business is all about, what makes it special, where it is going and what it needs to do to get there.

To assist this step, we often conduct a Brand Workshop with clients, which is a very simple way of capturing all of this and defining their “story” or brand.

We also find that this powerful process helps to motivate the team, reminding them about what makes them special, providing them with clarity and defining exactly what needs to be communicated as part of the marketing process.

During this process we work together with the team to probe what it is that they do, how they go about this work and what the driving force or essence of the organisation is.

We look at the values, the core characteristics, the vision for the business and the mission that the team is on together to achieve this vision.

We even do some visualisation work to help the team crystallise what it is about them, that makes them special and different from competitors.

This work paints a clear picture of the brand or “the story” of the business, which must then be captured and told.

One of the outputs of this process is a Brand Brief, which we would give to our graphic/creative team to help them deliver this story visually for the client.

To find out more about our Brand ‘Promise’ Workshop click here

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

What do you think of Graphic Design?

February 8, 2018

Dark Side of the Moon

What do people think of Graphic Design?

Excuse us for this bizarre question but it is something that popped up in a conversation that we were having during an internal meeting in Fuzion, which we didn’t really have a clear answer for.

Framing this around some questions and observations about how people behave and make decisions about things might help.

Are you more inclined to buy something if it looks the part? 

I couldn’t tell you how many times I purchased an album (that was vinyl initially) because I thought the artwork looked “cool” and I remained excited until the needle was in the groove and I actually discovered what I had bought.

Needless to say I discovered some wonderful music in that random fashion and there is more than one album that were listened to just once!

Do you trust a poor website?

When we invest no time whatsoever searching online for something that we are looking for, do we judge the service or product by the quality of the website?

Years ago it would have been the Golden Pages, followed by a phone call and then maybe a visit to the showroom or offices for an appointment.

Now the website does all of this hard work for you. Without even knowing it your potential customer has popped through the door, had a look around and left and you never even realised it!

What does a business card say about you?

When someone hands you their business card is this a functional piece of paper that carries essential contact information or does it do a much bigger job at trying to create a powerful first impression?

Now there seems to be a shift with some preferring a virtual card that can be shared via smartphones – this is fine if it is about sharing essential contact details but is there some argument about having an opportunity to showcase your brand?

Does the smart van with professional graphics give you faith in the service provider?

The painter/decorator is working next door to you and their van is parked outside – it is immaculate and there are very tasteful graphics that carry the logo and contact details. Is he a professional?

What about the shift from print to online?

There is clearly a shift from print to online and maybe with this an argument for not investing too much in design if the output is never printed.

Looking good gets you noticed, it gets you read and it creates the right impression – at least this is what we believe.

Even more, we believe the printed version will always be read more than the online version – what do you think?

So….these were some of the ramblings from our conversation about Graphic Design.

We would love to know what you think – can we ask you to take a quick survey that we have created around the topic by clicking here.

Thank you…

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Your “Story Telling” Process

February 7, 2018

Jeff Bezos

As part of your planning for this year we wanted to give you a simple Marketing framework using our Fuzion process, that might help to keep year on track.

We use this “story” framework for all of our clients and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.

It is our job as marketers to help our clients tell the story of their business, organisation, products and services effectively so that when people talk about these things they say exactly what we want them to say.

When Jeff Bezos, CEO of Amazon declared that “your brand is what people say about you when you leave the room” he cut through all of the jargon about communications, and left us with a very simple task:

Know your story and then tell it effectively to your target audience – Simple!!

The Fuzion process

Our Fuzion Story Process follows some simple steps:

1. Understand your story – make sure you have a deep understanding of what makes you unique

2. Capture your story – all logos, visuals, marketing materials and your website must convey your story

3. Make sure your story is found – if you cannot be found online you are not in the game!

4. Tell your story – you have to proactively push your story out there (your traditional marketing)

5. Engage with your story online – make sure you have your voice on social media

6. Protect your story – be ready to protect and proactive about protecting your reputation

Your plan should take into account all of these elements and they should work together to produce the results you are looking  for.

We’ll go into each of these elements in more detail in further posts.

If we can be of help in any way you know where we are!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Maximising the value of your hidden Intellectual Property assets

January 24, 2018

Antiques roadshow BBC

I will admit to being an avid fan of Antiques Roadshow®, one of the most popular and long running television programmes produced by the BBC.

The format follows antique experts and appraisers as they travel throughout the United Kingdom reviewing and assessing the value of antiques brought in by locals where the show is airing.

The prospective location of the show is advertised well in advance by the BBC; thereby allowing locals in the area to trawl through their attics, lockups and garages to root out those forgotten assets for an assessment of value by one of the Antiques Roadshow® assessors.

I myself find it particularly gratifying when an assessor values an asset for more than the holder originally thought it was worth.

Like long lost and valuable antiques, the hidden value of Intellectual Property often gets overlooked by businesses. Many businesses do not even realise that they have valuable Intellectual Property assets in the first place.

So what precisely is ‘Intellectual Property’?

In a nutshell, Intellectual Property is the sum of all the intangible assets your business owns. It can encompass:

  • Trade Marks – e.g. brands, logos, slogans, advertising jingles
  • Patents – .i.e. technical inventions.
  • Copyright – e.g. written material like website text, manuals, music or artwork.
  • Designs – the aesthetic appearance of any products your business manufacturers.
  • Domain names – the url addresses that drive business to you via email and/or a website.
  • Trade Secrets – confidential information such as a recipe, customer lists or a way of doing something which you would not want revealed to the outside world.

All of the above are collectively known as Intellectual Property Rights (IPRs) and are fully protectable in law.

In Ireland, Industrial Designs, Patents and Trade Marks can be protected through registration with the Patents Office in Kilkenny.

A registration grants exclusivity in the relevant IPR and makes it much easier to stop unauthorised use by others. In some instances, it may even be possible to protect the goodwill and reputation you have established under business.

Unlike tangible assets of a business, (e.g. plant and machinery), the value of IPRs does not diminish over time.

On the contrary, IPRs can actually add to the overall value of your business. Also, IPRs can be used, not just by your own business, but also by others with your permission as part of an overall monetisation strategy.

IPRs can also be particularly useful for businesses wishing to secure loan or investment capital as the law actually allows for security interests to be registered against patents, trade marks and designs.

As the value of an IPR does not diminish in time, a savvy investor and/or financier will see your IPR as having a relatively low risk profile with a positive return attribute.

Failure to properly identify and exploit your valuable IPR could result in a significant lost opportunity to your business.

More seriously, failure to identify and protect your IPR may actually result in serious financial loss to your business.

So, how can you tell if your business has protectable Intellectual Property and what steps can you take to protect and monetize such rights?

By having an ‘IP Audit’ conducted of your business by an Intellectual Property lawyer, your IPRs can be readily identified and then assessed for the most effective method of protection and monetisation.

Niall Tierney

Niall Tierney is a Legal Brand Consultant to Fuzion Communications and an IP Lawyer located in Dublin, Ireland,  Managing Director of TIERNEY IP, a specialist law firm which assists and advises businesses in clearing, protecting, enforcing and monetising trade marks, designs and other Intellectual Property rights.

I had a great year because….

January 2, 2018

Visualisation

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at last year I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my approach to his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great!

Now open your eyes and start writing:

I had a great year because ….

Now off you go and list the things that will make this year a great one for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Gina London: How some RESOLVE can go a long way to making this year a great one

January 2, 2018

Janus - Greek God

January is named for the Roman god Janus.

He was the god of doors and gates. The guardian of entrances and exits. Of beginnings and endings. Of time and transitions. Ancient marble sculptures depict him with a double-faced head – one looking back and the other looking forward.

And here we are at the beginning of another January. Another new year. Another new beginning. And with it, another opportunity to make a New Year’s resolution.

The first time I remember ringing in the New Year, I was nine. The week after Christmas my parents had driven with my little brother and sister and me to a self-catering hotel in Florida to escape our Indiana snow. Dad announced that, for the first time, we kids could officially ring in the New Year at midnight.

We were so excited about the prospect of staying up late that we dashed into our little kitchen to gather pots and pans as makeshift drums and assorted spoons as drumsticks. Provisional instruments assembled, we paraded around the place – loudly proclaiming our enthusiasm.

As you might expect, this drove my mom crazy. She urged my dad to pretend midnight arrived a few hours early. But he honoured his word to his offspring and we all saw it through to the bitter end. Or beginning.

The next morning, when I woke up, I expected to feel completely different. It was the dawn of the new year. The sun should be shining brighter or something, shouldn’t it?

I remember how surprised I was that I was just the same. I was disappointed.

Then my mom told me I could make a resolution.

An outward pronouncement that something different is going to happen in the new year. Something that I had the power to change.

To this day, I love the prospect of making New Year’s resolutions.

I know, I know..

There are basically two types of people in the world – those who make New Year’s resolutions and those who make fun of the people who do.

We’re creatures of habit, so naturally change is hard.

You can frame your resolve with the word itself: RESOLVE

Reflect:

Before you decide what your New Year’s goal should be, act like one of Janus’s faces and look back. It’s helpful to review your year. Don’t dwell on the negative things, but do reflect upon what you’ve achieved.

I’ll bet each of you have something to be proud of. Maybe you didn’t win ‘Salesperson of the Year‘. But did you enter?

By just how much did you miss the mark? Maybe you didn’t lose 10 kilos, but did you join a gym? How many times did you go? Reflecting will help you adjust your strategy and behaviour to take another move ahead.

Examine:

Why are you preparing to make a resolution? Whatever you decide, it should come from you, not from real or perceived pressure of an employer or loved one. If you personally don’t really want to make a change, then you won’t.

Specify:

‘Losing weight’ is consistently the number one resolution people cite. But that’s so vague.

One of the main reasons people don’t achieve their resolutions, is they’re not narrowly defined. Do you mean one kilo or one stone? You need to write down a specific and realistic goal, so you can measure your success. Imagine how impossible “I’m never eating Cadburys again” sounds.

Instead, get real and try: “I’ll limit myself to three chocolates a week.

Outline:

Now that you’ve defined your goal, list each of the incremental changes you will need to make to support it. For instance, I know I won’t go to the gym unless it’s the first thing of the day. So, I would list ‘set my alarm an hour earlier’ as I outline my steps towards losing those last stubborn five pounds.

Link:

Find someone who will help motivate you or hold you accountable. Or both. Linking up with another person or maybe even a group of people is a big key to resolution success.

Value:

How much do you value yourself?

A lot,” you might quickly answer. But, then why are so many of us already convinced we won’t see our resolutions through?

Many of us are way too hard on ourselves. That’s another reason people don’t keep resolutions.

Just because you ate 10 chocolates this week, doesn’t mean you have to throw in the towel on the whole year. Forgive yourself and get back at it. You’re not perfect. None of us are. But if you value yourself and your goal, you must keep going.

Evaluate:

Schedule time on your calendar at regular intervals to take stock of your progress. Don’t wait until the following December. Try every couple of weeks or once a month. Target quarterly milestones to track your progress. Don’t forget.

The Romans believed Janus would forgive them their mistakes and shortcomings over the past year.

You can take today to forgive others as well as yourself. The Romans also asked Janus to bless them and help them with their goals for the new year. While Janus may not be the one helping you, it’s also time for you to make some serious plans.

January is upon us – Like Janus, let us contemplate our past achievements while anticipating success in our future efforts.

Happy New Year. Put your resolve into action!

Gina London - Fuzion CommunicationsGina London is a former CNN anchor and international campaign strategist who is now a Strategic Communications director with Fuzion Communications. She serves as media commentator, emcee and corporate consultant. @TheGinaLondon

The Fuzion Christmas Gift Guide 2017

December 15, 2017

The festive season is certainly in full swing in the Fuzion offices as well as with our clients, who have some amazing gift ideas to be enjoyed this Christmas. You are bound to find something for the whole family to enjoy as well as the foodie, explorer and shopping addict in your life.

There’s also some information on fun, quirky nights out to help ring in the New Year, as well as the opportunity to give back by supporting the Mercy hospital Foundation Christmas Appeal.

Mercy Hospital Foundation – Christmas Appeal

This Christmas the Mercy Hospital Foundation is fundraising for a 3D Minimally Invasive Surgery (MIS) System at The Mercy University Hospital, which can be used in kidney, liver, prostate, esophageal, and stomach cancers. Importantly, it can also be used in cases of bowel cancer, of which Cork has the highest rate in the entire country.

Mercy Foundation

By 2020, 1 in 2 people in Ireland will develop cancer during their lifetime and by supporting the Mercy Hospital Foundation this Christmas, you can help make this difficult journey easier.

The new state-of- the-art 3D MIS System, which will be purchased through funds raised by The Mercy Christmas Appeal, will enable medical teams at The Mercy to carry out even more keyhole surgeries in Cork, and this means that patients will not need to be afraid of major scarring and recovery time will be sped up.

By donating just €50 this Christmas, you are not only helping to save lives in the Mercy Hospital, but you are investing in the future of cancer care in Cork.

To make a donation or for more information on The Mercy Christmas Appeal call (021) 4274076 or visit www.mercyfundraising.ie

James Whelan Butchers

James Whelan Butchers is a fifth generation family-owned and run butcher business and producing high quality products is part of their DNA.

In 1960, James Whelan Butchers first opened their doors in Clonmel, Co. Tipperary and since then they have expanded five times to locations in Dunnes Stores and Avoca in Dublin.

This year for Christmas James Whelan Butchers has two very special gift ideas for the foodie in your life – Beef Bonds and Butchery Demonstration Evenings.

Beef Bonds – A Gift – Not Just For Christmas

Christmas is a time of giving, but sometimes the perfect gift can be hard to find. This year, award winning artisan producer James Whelan Butchers has something a little different, “Beef Bonds” – an innovative approach to Corporate gifting or for the food lover in your family or circle of friends.

Beef Bonds from James Whelan Buthers

The Beef Bonds are priced at €100 each for an Angus and Hereford bond, or the more exclusive Wagyu bond priced at €150 each. The Bonds generally mature within 14 to 22 weeks (but shorter-term bonds are available on request), so you can look forward to a meat packed surprised in Spring 2018!

On maturity of the Beef Bond the below variety box will be delivered to the bondholder, anywhere in Ireland or the UK.

The bondholder will receive:
– 5lbs Selection of Roasts Joints
– 3lbs of a Selection of Steaks Cuts
– 3lbs of a Selection of Braise/Slow Cook Cuts
– 2lbs of a Selection of Steak Mince & Steak Burgers

To order your ‘Beef Bonds’ in time for Christmas, or to find out more about James Whelan Butchers please visit www.jameswhelanbutchers.com/info/beef-bonds/

Butchery Demonstration Evenings

The James Whelan Butchers, Butchery Demonstration Evenings are the perfect gift this Christmas. Learn from two of their Master Butchers as they demonstrate knife skills, pork and beef butchery and how to debone a chicken, while you sit back and enjoy the experience with a glass of wine, some James Whelan sausage rolls as well as tastings of our slow roasted pulled pork.

Nutchery demonstrations at James Whelan Butchers

Not only will you leave with a newfound appreciation of the magic of meat but each participant will take home a gift bag including “The Irish Beef Book” and the pork joint that you stuffed and rolled on the night.

The demonstrations will take place in our James Whelan Butchers branch in the Avoca Food Market, Rathcoole, Co. Dublin on Tuesday, February 6th, 2018 and Monday, February 26th, 2018, from 6.15pm – 9.00pm

To order a Butchery Demonstration Gift Voucher in time for Christmas, or to find out more about James Whelan Butchers please visit www.jameswhelanbutchers.com/info/butchery-demonstrations/

Dunnes Stores – Simply Better

Dunnes Stores Simply Better Collection was established in 2013. Since then the brand has received over 300 food awards, the most awards for any Irish food brand. It is a cross category collection, spanning all major food categories plus confectionery, coffee, flowers and occasion-specific products.

The collection promises to offer the customer proper food made in the right way – simple, recognisable and done exceptionally well.

As part of the Simply Better Christmas Collection they are offering a gift of pure luxury with exclusive Simply Better Christmas Hampers.

Simply Better Dunnes Stores Hampers

Presented in a beautiful willow basket, the four hampers ranging from €50 – €100, carry a wealth of opulent delights and thrilling tastes, from hand crafted puddings to award winning handmade preserves and chutneys and decadent treats all selected and packed carefully.

To order a hamper in time for Christmas or to find out more about the Dunnes Stores Simply Better Collection, please visit Dunnes Stores, Simply Better Hampers 

Flynn Hotels

Flynn Hotels is a family owned hotel group with four exceptional properties, the Newpark Hotel, Kilkenny; Imperial Hotel, Cork; Old Ground Hotel, Ennis; and The Park Hotel, Dungarvan.

Combining superb service, beautifully appointed rooms, fine dining and excellent facilities. Whether you are looking for a city break, family getaway or romantic weekend in Ireland, Flynn Hotels is the perfect choice.

This Christmas Flynn Hotels has some terrific gift voucher ideas, and let’s be honest who wouldn’t want the chance to slip away for a few nights in the New Year to wine, dine and relax!

Flynn Hotels Christmas Gift Vouchers

Spend €250 or more on a gift voucher for any of the Flynn Hotels, including The Imperial Hotel, Cork; Newpark Hotel, Kilkenny; The Park Hotel, Dungarvan; and The Old Ground Hotel, Ennis; and get a gift of a free night’s stay at any Flynn Hotel for yourself, or for the lucky recipient – the choice is yours.

Flynn Hotels

Gift vouchers are available online at www.flynnhotels.com or directly from any of the four hotels.

“Three is the Magic Number” package from Flynn Hotels

This Christmas, treat a loved one to a luxurious stay at any of the Flynn Hotels including The Imperial Hotel, Cork; Newpark Hotel, Kilkenny; The Park Hotel, Dungarvan; and The Old Ground Hotel, Ennis. Purchase two nights with a full Irish breakfast each morning and dinner on one evening, and you’ll get a third night absolutely free.

Flynn Hotel Group - Old Ground ,Ennis

To book this package online at www.flynnhotels.com or contact any of the hotels directly.

Oyster Tavern, Cork

The Oyster Tavern, which dates back to the 1700s, was part of the €50m redevelopment of The Capitol Building, which reopened last summer. The 18th Century bar underwent a €1.5m makeover after it was taken over by well-known publican and restaurateur Alan Clancy, who also owns 37 Dawson Street, House and The Oak in Dublin.

The two storey bar and restaurant caters for all tastes, the downstairs bar lends itself towards a more chilled and laid back customer, while the upstairs bar enjoys a party atmosphere with a DJ, cocktails, and dance areas.

Ring in the New Year, 1920s style at The Oyster Tavern!

Cork city will welcome its very own speakeasy bar, for one night only, as The Oyster Tavern takes a step back in time to the 1920’s this New Year’s Eve! Guests will be treated to Prosecco and oysters upon arrival, as well as a delicious selection of canapes throughout the night, specially created by The Oyster Tavern’s Head Chef Kate Lawlor.

Oyster Bar - New Years Eve

Bar staff dressed to reflect the Prohibition era theme. will serve up a selection of curated cocktails, along with a full bar of firm favourites. To ensure the ‘20s theme carries guests into the brand new year, music will be provided by the Tom Millett Band, with a DJ playing ‘til late upstairs.

Tickets cost €25pp, and to book your ticket for the party of the year and to ring in the New Year in style at The Oyster Tavern call the events line on 021 7355677.

Manor West Shopping Centre and Retail Park, Kerry

Manor West Shopping Centre and Retail Park has everything you need this Christmas! With a wide range of fantastic stores you are sure to find the perfect Christmas present & for the person who has everything why not gift them with a Manor West Multicentre Gift Card.

Manor West

Manor West will also have manned car parking areas over the festive period as well as extra parking opened daily behind Debenhams during peak traffic times.

All the parking as always is free of charge. Santa will also be in the centre every Saturday and Sunday, 12 – 6pm right up to December 23rd!

For more information check out www.manorwest.ie or visit their Facebook page.

Christmas starts with Manor West – the best shopping in Kerry!

30 Seconds and Junior 30 Seconds

Everyone loves a great board game on Christmas day and 30 Seconds is the quick thinking fast talking description game that is perfect for any group or family, big or small.

It’s simple to play and is easily enjoyed by all age groups – it really is the game for everyone!

30 Seconds The game is straightforward; players must describe & give hints to their teammates so that they can correctly guess as many of the five names on the card as they can – without using any ‘sounds like’ or rhyming tactics. All this of course has to be done in 30 Seconds!

30 Seconds is fiercely entertaining and can be played by anyone anywhere – just keep the noise down!

While 30 Seconds is suitable for teenagers, college students and adults of all ages, Junior 30 Seconds is good for primary school children, and their families and teachers.

The RRP is €29.99 and it is available in toy stores nationwide.

Cosmo Restaurant – Liffey Valley

Gift the experience of sizzle at Cosmo Restaurant at Liffey Valley – an exciting dining experience that promises to bring it’s customers on a trip around the world as they experience a variety of cuisines, flavours and cultures.

Cosmo Restaurant - Liffey Valey

With a festive Christmas menu currently available at one set price starting from €10.99 (prices for Lunch and Dinner vary), diners can also expect to be taken on a gastronomic journey where they will discover authentic flavours and cultures with a choice of over 150 dishes from around the world.

Cosmo has a “cook fresh, eat fresh” philosophy with live cooking stations, including Teppanyaki which will provide a theatre of tastes, aromas and sounds, this will be most definitely a dining experience unlike any other.

COSMO Dublin is open seven days a week (closed Christmas Day) and customers can expect to enjoy unlimited courses for one set price, (prices for Lunch and Dinner vary). COSMO Dublin, is the perfect venue for families, groups of friends or colleagues.

For more information or to make a booking, please visit www.cosmo-restaurants.ie

Town and Country Hampers

Established in 1991, Town and Country Hampers is one of Ireland’s leading hamper companies. Sourcing only the finest and genuine Irish products, Town and Country Hampers has earned a Guaranteed Irish Award, acknowledging their support for small independent Irish producers. With a fantastic selection of gourmet gift hampers, you are sure to find the perfect one no matter what the occasion.

Town and Country Hampers

A new addition to Town and Country Hampers is the Gluten Free Hamper (€36.00). The Gluten Free hamper maintains Town and Country Hampers tradition of providing award winning Irish Artisan foods whilst also providing Coeliac sufferers with a gluten free hamper option. Beautifully presented in an elegant wicker basket, contents include Cornelius Lemony Lemonade, Pandora Bell Real Fruit Jellies, Denise’s Delicious Macaroon Gluten Free Cake slice & Chocolate Brownie, Utterly Nutty Florentines Crispy Bites, Veronica’s Baked Organic Crisps & Maher’s Rich Roast Coffee.

To find out more visit www.townandcountryhampers.com

I really hope this gift guide has helped you with some last minute gift decisions.

From us all in Fuzion, we hope you have a magical Christmas and Happy New Year!

Arlene Foy, Fuzion PR, Marketing Graphic Design, DublinArlene

Arlene Foy is an Account Manager with Fuzion Communications, a full service agency who have offices in Dublin and Cork. 

 

Don’t be a Monkey!! – Personalise your Email Marketing

December 3, 2017

Monkey 2

I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount of time and actually write a blog post that someone might feel is useful.

The body of the email read:

Dear All,

Attached please find our Newsletter which we trust will be of interest to you.

Should you have any queries regarding the attached, please do not hesitate to contact us.

Yours sincerely,

(Not signed by anyone)

Ok…some email marketing tips if want to have any chance of success.

Dear All

This is insulting and pointless. You have my email address and you more than likely have my name. There is a much bigger chance of me reading it if you personalise it.

Attached please find our Newsletter which we trust will be of interest to you

Jesus, make some attempt at talking to me instead of opening with “attached”.

By the way, the trust part is just silly..

Should you have any queries regarding the attached, please do not hesitate to contact us.

The only query I have is why you are sending out such a pointless newsletter that is just making you look bad instead of the opposite.

Yours sincerely,

How can it be sincere when you haven’t used my name and you haven’t used yours. It’s lazy, not sincere.

Use E-Marketing Software

The big tip is to use simple, low cost, easy to use, easy to customise Email Marketing software that makes all of the above really easy to do.

  1. You can design really nice looking e-newsletters without too much trouble
  2. You can easily personalise the emails to each individual
  3. There are no attachments so it won’t get blocked by some servers
  4. It will tell you how many people opened it and who they are
  5. It will tell you how many clicked the links to your website and who
  6. It lets people unsubscribe easily by just clicking a button

We use a really great service called Mailchimp for our client campaigns – It’s easy to use and quite economical.

Think!!

My last tip, and probably the biggest one of all is to take just 30 seconds and think about the person you are sending it to – how would they feel if they got a generic, cold, patronising email?

There is no doubt that they would have put a lot of time and effort into this newsletter, but instead of it doing a positive job for them, it actually does the opposite.

What’s worse is that most of the recipients will either be clients, prospects or business connections.

Something we always say to clients is…Never write a cheque to make yourself look bad!

Rant over..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland


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