Posts Tagged ‘Fuzion Communications’

Ray-ban Stories and some Social Media updates

September 27, 2021

Can you believe we’re nearly at the end of September already?

This year has flown by especially with all the changes social media companies have made so far! Twitter introduced Fleets (their “Stories” knock off) and took it away just as fast, Instagram have decided they’re no longer an image sharing platform and TikTok continues to grow as fast as ever.

Instagram has given us a cheat sheet into how Reels work… Except there’s no real tips in there!

Mainly just keep creating content and engaging with other Creators and Reels. The most interesting titbit from it was if you watch a Reel and then go to the audio page to create a Reel based on that audio, they’ll reward you by pushing it out to a larger audience. However, in that instance you’d need to be ready to go straight away and not create pre-prepared content so it really depends on how comfortable you are with your social media strategy!

In more Reel(s) news (you can really tell they’re desperate to get people using it instead of TikTok!), they are currently testing a “Stories Montage” where users will be able to convert their Instagram Stories into a Reel… An interesting move considering they don’t want users sharing content from their feed to Stories and now they’re encouraging sharing from Stories to Reels? Bit of an odd one!

Twitter is starting to put a bit of effort into business/professional accounts with new “Professional Profiles”. It’s still at the invite stage so not available to everyone yet but once it is, it will enable businesses/brands to showcase more business information in a dedicated, additional profile space in the app. As you can see from the image below, it adds new display elements to your Twitter account, including a business location listing (which people can tap on to open in Google Maps), hours of operation and contact info, all in a new space beneath your main profile. Is this their attempt to move a step closer to a Facebook business page?

LinkedIn continues to see record-high levels of engagement, and are now trying to capitalise on that as best they can. They now have finally introduced Articles for company pages, making it much easier for businesses to now share blog content within the platform and to boost their engagement through users reading the “blog” and staying on LinkedIn. I’m looking forward to see how company pages make use of this new option!

And last but not least… Facebook are at it again!

Following Google and Snapchat, they’ve now introduced their own Facebook glasses. However, taking an interesting twist on it, they’re working on these with Ray Ban so the official name for these smart glasses is actually Ray Ban Stories.

Maybe because from a branding perspective, having Facebook as the leading name on it would lead to people getting worried about privacy as well as not being very cool! They have come out to say that the content will not be automatically uploaded to Facebook, the user will have the option to edit and choose what they want to post to either Facebook or Instagram. But with Facebook, who knows how any of the information recorded will actually be used to advertise and target users. I will say, as someone who genuinely loved her Snapchat glasses… I really want a pair of these, they look so much trendier!

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Our wonderful friend, Frank Scott Lennon

September 17, 2021

Frank Scott - Lennon

This week we were deeply saddened to hear about the passing of our very special friend and mentor/advisor, Frank Scott-Lennon, founder of HR For Better Workplaces and I just wanted to share some of my own thoughts.

Frank came into our lives at a time of real turmoil for our business and supported us with such great advice and even greater friendship.

If it wasn’t for Frank, I’m not sure if I would have even continued in business as I was losing all faith in myself as a business leader.

Having Frank and his colleague Laura Powney, Assoc CIPD beside us, gave us great fuel to keep going and they really shared, and in doing so lightened our burden.

Apart from the ultra professional side to Frank, he was a pure gent, great fun and we are honoured to call him a really dear friend.

He has left all of us heartbroken, but what he has also left behind is a fantastic legacy with Laura and his daughter Sinead taking up the charge to make wellness in the workplace achievable for all businesses big and small.

Greg Canty always used to say to his kids when they were small, crying at the end of a really great holiday, when they had to go home – “The best of fun is the worst of tears“.

I’m thinking that right now.

One of the best things about Fuzion is the friendships we have made along the way – that’s the fun bit. And with Frank, he was one of the best friends Fuzion could ever have. This makes the tears flow so much more….

Rest in peace our dear buddy Frank and our love, prayers and thoughts are with Sinead and your heartbroken family xxxxxx

Dee

Deirdre is the Founder of Fuzion Communications

Greg had the privilege of chatting with Frank for his Win Happy podcast, and he had a full and fascinating – this can be listened to here.

Clarity – is it too much to ask for?

August 30, 2021

There’s a saying I like – “any fool can make simple things complicated; it takes a genius to make complicated things simple

Communicating clearly can be surprisingly hard work. Clarity of communication drives action. Get it right and the right message is delivered and understood, the expectations are set. Clarity can dictate how we create and build relationships, trust and credibility.

Get it wrong and you have confusion, frustration, and mistrust.

Take, the recent chaotic scenes at Croker for the All Ireland hurling final. Stunned and confused, I sat in front of the telly watching thousands of unmasked fans sat side-by-side, as one, shouting, cheering, celebrating. Was I watching a rerun of ‘Reeling in the Years‘?

The anger, frustration and outcry from the entertainment industry that’s been left dormant for 18 months was to be expected. The rest of us were left confused and questioning the logic of the public health guidelines in place.

Where was the consistency? How was it fair? How could it be justified? It couldn’t. The Government’s credibility took another painful blow.

It came as the dust was just beginning to settle on the controversy surrounding the Tánaiste’s attendance at an outdoor event at the Merrion Hotel a few weeks earlier that had the hospitality industry up in arms. The Tánaiste felt he “probably” didn’t breach guidelines. The Taoiseach admitted the guidelines weren’t clear. And the expectations of everyone else were thrown up in the air.

At the core of all this frustration, anger and controversy was clarity. A lack of it.

To be fair, it would have been next to impossible for the Government to maintain effective and clear communication throughout a prolonged, complex and ever-changing pandemic. But these were heavy hits to take.

Undoubtedly, a level of credibility will be clawed back with the promised roadmap out of lockdown due in the coming days – clarity, which is all the public, the entertainment, the hospitality industry etc. need and are asking for.

The take home here is the importance and need for clarity and what can happen when you don’t have it.  

A few quicks tips for clear communication:

  • Define the purpose of the communication
  • What outcome do you want from the receiver of the message – set expectations
  • Be specific – The more specific you can are, the less chance there is of a misunderstanding
  • Be clear, concise, and consistent
  • Choose your words carefully – Don’t use big words when small ones will do

Remember, clarity in communication is in everyone’s best interest.

Aoibhinn

Transition from college to work. Thor and the things that nobody told you!

August 13, 2021

There’s been so much written about the beautiful years of college.

However, many seem to forget to tell you about the transition from college to work and how it can impact graduates on their mental health.

So, you’re right there in the final semester, you can even see the silver lining but now let me guide you through the turmoil of emotions that are coming your way!

Once you get your final results you will feel like the new Steve Jobs (or Thor), flooded with emotions of achievement and pride. The world is your oyster!

My Advice:  Write yourself a note to remind you about this wonderful achievement and how it made you feel (because ……you’re going to need it later!).

Now here are the three main stages that I experienced:

Round 1: Post-Graduation Depression.

It’s been years studying late at night, meeting up with your team for projects, many reports submitted, and so on. And now what?

You might start feeling stagnant, anxious, or even depressed. This is when the grieving process begins, grieving for a period in your life that is gone.

My advice:

Give your brain some time to adjust to the new situation. Accept those feelings and let them go.

Round 2: The Job Hunt & Rejection.

Once the post-graduation depression is over, you might start with the job hunt filled with ambition and passion. Your resume is the hammer to your inner Thor!

But here is when the rejection game happens. You might apply for five jobs a day and get ten rejection emails in exchange (ok, those maths don’t work, but trust me, it will feel like that).

The brain will wander and the negativity will set in and a possible guilt trip will start. Am I not good enough? Why didn’t I go to the career services in my college? And so on.

My Advice:

Don’t take the rejection personally. Take a day or two when it gets too much to reconsider your approach and adjust.

Also here is the moment to read the note you left for yourself when you finished your degree, and remind your inner Thor that you’re the God of Thunder, the All-Father and King of Asgard, and Son of Odin (well maybe not that, but you can try with the God/dess of TikTok, The All-Father/Mother of Buddy (your dog), king/queen of your cul-de-sac and son/daughter of Finbarr & Mary!

Round 3: New Job & The Imposter Syndrome.

Eventually, you get a job, and just when you think the whirlwind of emotions is all gone, here is when the final round kicks in.

Do you feel like you don’t know what you are doing? Do you feel like everyone else is smarter than you?

Don’t worry, it happens that often this “feeling” or condition even has a name, ‘the Imposter Syndrome’. It is based on an internal belief that you are not as good as others perceive you to be.

My Advice:

Avoid comparing yourself to others and be brave enough to question your own thoughts. Most likely they are not real, but just that little voice in your head.

Now, and after all this experience I am proud to say that I got the job that I wanted.

Just one week in Fuzion Communications and I already realised the great value the company places on being brave and ambitious. Which it is exactly what my inner Thor taught me during my journey.

#WinHappy as we say in Fuzion!

Patricia

Patricia Perera is a very bright, insightful and intelligent person who has just joined the Fuzion Communications team and begins her career, starting as a Communications intern with a fantastic future ahead!

Note from editor:

Thank you Patricia for reminding us what it is like for anyone at the beginning of their career, trying to get a start in a fog of disappointments.

Our UK Crisis Communications Partner, Alder

June 22, 2021

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur.

The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly flexible and is able to react immediately to clients’ needs and where necessary co-ordinate across different jurisdictions in Europe.

At the time of writing there are experienced agencies in 11 countries as part of the CCNE.

To give you some insight into these international partners we have asked each of them to give us some information about their business, the local “hot topics” and their general approach.

In a previous post we provided an overview of the founding partner of the CCNE, our German partner agency, Engel & Zimmerman.

Today we focus on our UK, London based partner, Adler.

About Alder

Alder is a London-based crisis communications firm founded in 2010. Its team of consultants – known as Specialist Partners – have backgrounds in the worlds of journalism, regulation and public affairs and advise a diverse range of clients from individuals through to major companies. Schools, charities and healthcare organisations are also a key area of expertise. Given its focus on complex issues where litigation is frequently ongoing or imminent, Alder works closely with the UK’s leading law firms to deliver advice that is closely aligned with the client’s legal strategy. It is also trusted by many international insurance companies to advise their customers when an incident gives rise to a claim under their insurance cover. 

Crisis communications: Alder’s approach

Crises don’t just happen at a moment’s notice, they can also arise because of slow-burning issues that suddenly cut through to the public consciousness. In both cases, preparation is key in order to maintain discipline and control of messaging because the demands for information from stakeholders can be overwhelming, and any miscommunication can lead to reputational, legal or insurance difficulties.  

Time is the most valuable commodity in a crisis, and steps should be taken as soon as a problem appears on the horizon to plan for the most important elements of the communication strategy and to ensure the client’s lawyers are content with the approach.

The speed of people’s social media responses also means clients need to quickly get on the front foot in order not to be defined by a problem. Each situation is different, so regardless of whether a crisis plan is in place the response needs to be bespoke, and Alder’s consultants work round the clock to ensure communications are issued in a timely and calm way and do not create any hostages to fortune.

Dealing with a crisis can feel overwhelming for the individuals concerned. Alder advises clients to break the response down into three phases: before, during and after public scrutiny of the matter.

Briefly this breaks down as follows:

Before: planning and aligning draft communications and strategy with legal and insurance considerations.

During: roll out the plan, paying particular attention to stakeholder management; monitor coverage; intervene to correct any significant inaccuracies in ‘real time’.

After: embed organisational learning from what happened; take steps to clean up any negative online legacy; assess impact on reputation and take steps to address any residual problems.

The Irish Comparison

While the basics that we follow are identical; be prepared, identity potential risks, have a plan, have a great, experienced team that can handle a crisis and a client team that is trained to handle media with support – it is clear that there are special conditions in each country that you need to be aware of if you are dealing with a crisis and it is at these times that you need a local experienced, agile partner to help you navigate these challenges when they occur.

If you would like any information about our crisis communications service or the Crisis Communications Network Europe feel free to contact me at deirdre@fuzion.ie.

Deirdre

Deirdre Waldron, founder of Fuzion heads up the Crisis Communications team, which operates from offices in Dublin and Cork, Ireland.

Starting a new job during the pandemic!

June 16, 2021
Sarah Hayes - Fuzion Communications


So, you’ve made the decision to leave your job and start a new venture from home during the pandemic?

Firstly, congratulations!

Making the leap from one job to the next is never easy but particularly when you’re starting from your home. It adds another dimension to first day nerves knowing that you may not meet your new colleagues for weeks or maybe even months. Of course, working remotely has its benefits and comforts – particularly, when you have the support of your family and friends quite literally around you but it’s certainly different.

I’m a good few weeks into my new role with Fuzion Communications as a Junior Account Manager and thought I’d put together some tips that I’ve learned on how to start a job remotely during the pandemic. So, whether you’re someone who’s like me – just having started the job – or you’re thinking about making the leap, then this one is for you.

Tip number one – dress to impress:
It’s definitely something that sounds obvious but we might forget – make the effort and dress to impress when you start. One of the biggest aspects that I’ve found is trying to figure out the culture of a company without the luxury of having a desk buddy to guide you. Start as you mean to go on by popping on that nice blouse or blazer – not only will it make you feel good but it’s easier to have to dress down than up once you figure out the dress code of an organisation with working from home.

Tip number two – set up one to ones with your new team:
I think one of the biggest downfalls to working from home when you’re starting a new job is that you don’t get that personal time or kitchen chit-chat with your new colleagues. So, I’d definitely recommend setting up one to one calls to have a non-work related chat with your new colleagues. Fortunately, Fuzion was fantastic and had these set up for me before I even started and they truly made all the difference. If it’s something your manager hasn’t organised for you, take the initiative and do it yourself – grab a cup of coffee and get to know the people you’ll be working with!

Tip number three – keep your camera on:
You might be coming from a culture where having your camera off is the norm but when you’re starting in a new job, I’d highly recommend keeping that camera on. Let your new colleagues get to know what you look like and make sure to always introduce yourself on calls. It can be pretty daunting because as we all know, Zoom calls can be hectic but make your presence known. I’d also suggest putting a profile photo on your emails so that other people in the organisation can get to know you too.

I think the general theme that I would say is important when you’re starting a job from home is to be proactive – organise those calls, turn your camera on, make your presence known and most importantly, be proud of yourself because starting out anywhere new is difficult… never mind from the home! Give yourself time to settle in and just observe your colleagues in order to get to know the culture of your new organisation.

Good luck in that new job!

Sarah

Sarah Hayes is an Account Manager with Fuzion Communications, who has recently joined us from Tourism Ireland.

When passion meets work, work becomes a hobby!

June 8, 2021

Ever since I was a young child I loved creating things.

Drawing pads, colouring pencils, glue and scissors were my best friends. I was one of those kids that was never bored and always felt like there weren’t enough hours in a day to do everything that I wanted to do and bring all my crazy ideas to life.

I was keeping myself occupied making cardboard furniture for Barbie dolls, big cardboard houses, cars and trains for me and all the kids living in the apartment blocks nearby. I even made sure that each of them had a name and badge like real cars did, except they were all made up by me. When I think of it now, they were very similar to the cardboard colouring houses that a lot of supermarkets were selling lately to keep children busy during the lockdown. If there was such a thing as Covid back then I would have made a fortune on them!

When I was 10 I started making exercise books for young children. They included colouring pages, crosswords, handwriting exercises and anything else I could think of. I used to “design” and draw every single page of the book by hand and get it photocopied so that I could give a copy to all my neighbours with young kids.

When I got older I got more into drawing, painting and writing. I have a collection of short stories and poems that I wrote as a teenager. My creativity had no limits and I had this never-ending urge to express it in every possible way.

My brain never takes a break and is always “on the go”, constantly coming up with new ideas. I wish my body didn’t need any rest so that I could work on them and bring them to life as soon as the light bulb lights up in my head. It’s so frustrating when you want to do so many things and your body refuses to cooperate!

When I was finishing secondary school and needed to pick a career path, I had no doubt about what to choose. I picked the Visual Communications course in Cork Institute of Technology and loved every single minute of it and when I say every single minute I really mean it… that also includes all the sleepless nights that I spent working on college projects in order to meet the deadlines. Nothing beats the feeling I got the following day when I was treating myself to a delicious hot chocolate, minutes after handing in the project that I worked on until 5am that morning! It felt good because I knew I put all my heart into it and the satisfaction I got out of it was stronger than the tiredness. 

I always knew that whatever I end up doing in life, it will have to be something creative, and so, the exercise books that I used to make as a child turned into brochures, annual reports and all kind of booklets. The cardboard cars turned into innovative signage solutions and the made up car badges’ turned into powerful and professional brands that serve clients for years. I turned my life-long passion into a way of living and the fact that it brings me money is like winning a lottery. 

I love bringing clients’ ideas to life and seeing their excitement when what I’m giving them is exactly what they needed and more.

Graphic design is a combination of art, creative thinking, problem solving and a little bit of mind reading!

As a designer you really have to tune into the client’s thoughts to figure out what they’re looking for, and a lot of the time they don’t even know what they’re looking for until you show it to them! Getting it right the first time is the best feeling ever and to get it right the first time you have to truly love and enjoy what you do. If you put your heart into something you can never fail.

Make sure that whatever you do in life, it sparks your soul and makes you feel alive.

#WinHappy

Martyna

All Figured Out

May 21, 2021

Your 20’s are strange years, some of my friends are still in college finishing their degrees, others have great jobs in different counties and countries, and a few have brought beautiful children into the world.

Although I’m only three years in, the most prominent learning of my 20’s is that there is no clear path to adulthood.!

People change, which includes careers, families, relationships and interests. I don’t think there is one single point in anyone’s life that signals you’ve entered adulthood, but believe me when I say alarm bells were ringing loudly in my head when I noticed I was receiving Dunnes Stores Clubcard vouchers in the post!

We seem to be under the impression that a simple age cutoff such as turning 18, or a celebration like a college graduation should make us feel like adults. After all, there are certain privileges that come with crossing those thresholds, the right to vote, to purchase alcohol, drive a car etc. Why do we assume that the years between 16 and 23 are the years that you must get everything set up for the rest of your life to fall in place?

I was given my first car when I was 16, a Ford Ka, a beautiful piece of engineering if you ask me.

Before even completing my first driving lesson, I was signing myself into a contract with an Insurance company for a comprehensive package coming in at €3,200 for the year. I remember the monthly payments cost €260, all my hard earned money was gone into insurance for a car that was probably worth €400! Hindsight is great though, now I can look back and be proud of myself for being able to learn to budget from a young age and manage that considerable outlay. I should really write a letter to Axa and thank them!

I know people say they don’t have it all figured out either, and that you shouldn’t worry about the future but it’s difficult when there seems to be such a structured way of doing things. School – College – Job – House – Husband – Child, it just doesn’t seem like a chain that should be broken when you’re at this age.

I love that people are learning to rebel against the ‘rules’, going back to education at a later age, not buying a car because public transport suffices, having children when they feel it’s the right time and so many more examples.

There is no clear path to adulthood and from what I’ve learned so far is… not to worry!

Everything will fall into place, I might be biased because I’ve only recently downloaded ‘The Secret’ on audiobooks so I’m really trying to stay positive about everything!!!

You should try to be too…

Heather

Heather Lordan is part of the Marketing and PR team at Fuzion Communications

Heather Lordan

Our German Crisis Communications Partner, Engel & Zimmermann

May 17, 2021

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur.

The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly flexible and is able to react immediately to clients’ needs and where necessary co-ordinate across different jurisdictions in Europe.

At the time of writing there are experienced agencies in 11 countries as part of the CCNE.

To give you some insight into these international partners we have asked each of them to give us some information about their business, the local “hot topics” and their general approach.

We start off with the founding partner of the CCNE.

Here is some information about our German partner agency, Engel & Zimmerman.

About them:
Engel & Zimmermann was founded in 1985 in Munich. Nowadays the owner-run consultancy has a second office in Osnabrück (Lower Saxony) and works for more than 60 companies as regular consulting clients. 50 employees take care of mostly midsized companies.

For these clients they set up systematic crisis prevention, e.g. training for the staff with camera-based media training, workshops for the crisis management team or risk analyses. When a crisis occurs they develop effective communication strategies and talk as spokespeople on behalf of the client to the press.

Engel & Zimmermann specialise in working for food and beverage producers, which account for about half of their regular consulting clients. Furthermore, they deal with compliance and cyber breaches for companies from various industry sectors.

Crisis Communications in Germany:
Communications is very challenging in Germany these days. They observe that social media and corporate communication departments in many companies are not well prepared for sensitive communications with the general public. One of the big topics they identified is that companies are struggling with what they refer to as identity politics.

Many of them are completely overwhelmed and need help in developing an attitude or position concerning political and social issues (e.g. racism and gender diversity), which is accepted by all of their customers. It is more and more obvious that no company can be unpolitical any longer. The reason why Engel & Zimmermann has so many clients from F&B is that this sector has been highly criticised in Germany for many years now. The expectation is that this development continues in the future.

Broadcast media, NGOs and parts of the general public have a huge focus on product quality problems, the use of additives and artificial flavourings or general consumer deception. Against this background, many F&B companies are under permanent pressure and communication mistakes have to be carefully avoided.

Their Approach:
From their perspective, crisis communications is a strategic and long-term task. They are convinced that systematic crisis prevention should be practiced by all companies, which is their groundwork for every kind of effective communications in the case of a crisis. They are available for their clients 24/7 and also help them with current issues. Because of their strategic approach they also believe that and crisis should be precisely analysed in the aftermath. They consider their strategic approach to be a holistic one – from crisis prevention to ad-hoc crisis communications and to crisis evaluation.

The Irish Comparison

While the basics that we follow are identical; be prepared, identity potential risks, have a plan, have a great, experienced team that can handle a crisis and a client team that is trained to handle media with support – it is clear that there are special conditions in each country that you need to be aware of if you are dealing with a crisis and it is at these times that you need a local experienced, agile partner to help you navigate these challenges when they occur.

If you would like any information about our crisis communications service or the Crisis Communications Network Europe feel free to contact me at deirdre@fuzion.ie.

Deirdre

Deirdre Waldron, founder of Fuzion heads up the Crisis Communications team, which operates from offices in Dublin and Cork, Ireland.

Crisis Communications & Lessons to be learned, The Ill Fated Announcement of a European Soccer Super League

April 23, 2021
European Super League

The announcement of a new Super League for the top European soccer clubs, was one of the key news stories breaking this week across Europe and here in Ireland, even overtaking pandemic media coverage – a very welcome distraction for most!

It was an emotional issue for soccer fans and pundits across Europe – and a textbook communications disaster unfolding on a global stage.

Here in Ireland, even though the issue didn’t relate directly to Irish soccer clubs, most UK clubs would have Irish supporters clubs and reactions from spokespeople from these organisations was in line with fans across Europe – and all Irish soccer pundits and journalists were also uniform in their condemnation of the concept.  

It was very difficult for Irish media to find anyone that was in support of the initiative.  Even our Taoiseach Michael Martin expressed solidarity. 

In a Tweet he posted “I will engage with other EU governments about possible common action against this Super League Proposal. “

The reaction came as no surprise as so many people in Ireland have a strong affiliation for soccer – Irish soccer fans may have their own home team they support, but most would also have a close affiliation to an English or Scottish team as well. 

The announcement of the Super League was doomed as there was no consideration for their internal audience and when managers and players were not in the loop, the concept came across as flimsy, arrogant and ill-considered.  

In Ireland we love to forgive the repentant sinner – which is why Liverpool FC’s owner, John Henry’s apology directly to the fans “I let you down”, has dampened some of the flames at Anfield – if not elsewhere.  

“I’m sorry” – are such powerful words in a crisis.

This episode has shown once again how effective people power can be and the power of communications. 

From now on every step the football club owners, directors and football authorities take and any communication they make, must be seen to be with the fans in mind. They must be seen to be listening to fans and acting on fans wishes.  Grass roots communications and activity will be so important going forward and will help heal the wounds.

What lessons can other people in power take from all of this? 

Bring your internal audience on the journey with you. Test sentiment towards the change and adapt your messaging taking in these learnings. If making changes that will have a great impact, start with a grassroots approach and a very soft launch. Have relatable spokespeople using relatable language.

And, very importantly if you get something wrong, admit to it, communicate how lessons will be taken from the mistakes and move on.

Deirdre Waldron

Deirdre Waldron is the founder of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland


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