Posts Tagged ‘Ireland’

21 Questions with…Lolly Cleary

September 9, 2022

welcome to the seventh of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is Metallica and Alexander McQueen fan…..Lolly!

  1. Tell us something about you that nobody else in the team might know.

I had a brush with death 1 month before my 18th birthday, when I went through the back window of a car.

  1. What film have you watched more than five times?

Moulin Rouge

  1. What work are you most proud of in the past year?

All my work with Fuzion

  1. Dream job?

I love baking – something to do with that maybe?

  1. Favourite brand? – Why?

Alexander McQueen – I think this is fairly self explanatory.

  1. Favourite Holiday Destination?

Lisbon was my favourite holiday ever.

  1. Best lesson from your career?

Don’t be afraid to ask for help, or look stupid – it can save you a lot of time and hardship in the long run.

  1. Eurovision or World Cup?

Wimbledon / Masters / F1.

  1. Who is the joker on the team?

Michelle.

  1. Recommend a podcast.

Win Happy by Greg Canty – Obviously!! ….or…. the Tommy, Hector and Laurita Podcast.

  1. Reality shows – Love or Hate?

Hate – They are chewing gum for the eyes.

  1. Dinner party with 3 people – dead or alive – who do you invite?

My uncle John who has passed away / Phil Lynott / my good friend Martina Sartor who I’ve not seen for about 4 years.

  1. If you could be anywhere in the world – where would you be & what would you do?

Cuba – absolutely nothing.

  1. Who is your role model?

No one in particular.

  1. What was your first job?

Answering phones for my dad.

  1. Death Row meal?

Rick Stein’s Sweet Potato and Chorizo Quesadillas with guac / pico / sour cream etc, ice cold beer.

  1. Favourite book?

Harry Potter.

  1. Your a grammar nazi oar not?

I thought I was until Ciarán joined the team.

  1. First album you bought or downloaded?

Metallica – …And Justice for All.

  1. Work from home – or office?

Mostly home, but sometimes office.

  1. Most memorable ad slogans – why?

A sarcastic “Cool story”.

Lolly Cleary is Head of Design at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with…Mary O’Mahony

August 26, 2022

Welcome to the fifth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shopping-loving, ketchup-hating Mary!

  1. Tell us something about you that nobody else in the team might know. 

I have a phobia of ketchup.. won’t even touch the bottle.

  1. What film have you watched more than five times? 

Loads! I am a serial re-watcher.

  1. What work are you most proud of in the past year? 

Jumping back into agency life and dipping my toe in the corporate side of things for a change. 

  1. Dream job? 

Professional shopper.. for myself 🙂

  1. Favourite brand? – Why? 

Not sure if I’d say favourite brand, but I definitely buy the most from Zara! Although the sizing frustrates the life out of me I always go back. I also find its marketing strategy (particularly the lack of advertising) very interesting..

  1. Favourite Holiday Destination? 

New York in winter.

  1. Best lesson from your career? 

“It’s PR, not ER”

  1. Eurovision or World Cup? 

World Cup 

  1. Who is the joker on the team? 

Ciarán.. at least he tries to be.

  1. Recommend a podcast. 

My Therapist Ghosted Me.

  1. Reality shows – Love or Hate? 

Love some, hate others.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Freddie Mercury, Princess Diana & Tommy Tiernan.

  1. If you could be anywhere in the world – where would you be & what would you do? 

Perched by a pool in Greece with a cocktail in hand 

  1. Who is your role model? 

No particular role model per se, but I take inspiration from a lot of different people

  1. What was your first job?

Behind the bar in TP Cotter’s in Macroom.

  1. Death Row meal? 

This is tough.. Either a KC’s or Lennox’s

  1. Favourite book? 

Atomic Habits by James Clear.

  1. Your a grammar nazi oar not? 

A little bit, but more recently I have become the victim of it!

  1. First album you bought or downloaded? 

Almost sure it was ‘There’s a Whole Lot of Loving Going On’ by Six.. My sister bought it for me – Ironically, I think I was 6 when it was released!

  1. Work from home – or office? 

80/20 work from home.. No commute is, dare I say, life changing!

  1. Most memorable ad slogans – why? 

Nike ‘Just Do It’. It’s short, straight to the point and communicates the brand’s key message.

Mary O’Mahony is a Senior Account Executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Stephanie Stafford

August 19, 2022

Welcome to the fourth of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the French fashion & steak loving.. Stephanie!

  1. Tell us something about you that nobody else in the team might know. 

I’ve lived in four countries and I’m an avid sea swimmer. 

  1. What film have you watched more than five times? 

Both Princess Diaries and Goodfellas, this probably gives you some insight into my personality!

  1. What work are you most proud of in the past year? 

I’m equally proud of each campaign we work on. I always make sure to keep client campaigns fresh and exciting for consumers but also for our team.

  1. Dream job? 

I’m in it, of course!

  1. Favourite brand? – Why? 

Louis Vuitton, I’m a sucker for french designers. The quality is next level and I invest in timeless pieces that will last.

  1. Favourite Holiday Destination? 

The French Riviera, I hope to own a holiday home there someday.

  1. Best lesson from your career? 

IT would have to be…..that a happy and motivated team is key to everything.

  1. Eurovision or World Cup? 

Neither, Love Island? 

  1. Who is the joker on the team? 

I would say myself but there’s stiff competition for the role.

  1. Recommend a podcast. 

My therapist ghosted me, cracks me up on the walk into work.

  1. Reality shows – Love or Hate? 

Love. Keeping up with The Kardashians is always on in my house.

  1. Dinner party with 3 people – dead or alive – who do you invite? 

Jennifer Lopez, Shania Twain and Dwayne Johnson for obvious reasons

  1. If you could be anywhere in the world – where would you be & what would you do? 

There is a lot to be said for an easy life and a positive mindset. I appreciate the small things in life but I wouldn’t say no to working from home in a penthouse Dubai apartment. New office location for Fuzion?

  1. Who is your role model?

My Mum and brother. Their work ethic and approach to life has shaped my entire career and given me confidence to take the risk do some crazy things over the years.

  1. What was your first job?

An English grinds teacher.

  1. Death Row meal? 

You can’t beat fillet steak, hooked on Butcher restaurant in Kilkenny at the moment.

  1. Favourite book? 

The one I’m writing right now, watch this space.

  1. Your a grammar nazi oar not? 

You’d have to ask the team!

  1. First album you bought or downloaded? 

I presume Westlife, still a huge fan.

  1. Work from home – or office? 

Home with my dogs but Zooms with my great team.

  1. Most memorable ad slogans – why? 

Nike – Just do it. Reminds me that the gym exists everytime I see it.

Stephanie Stafford is an Account Director at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Suzanne Meade

August 12, 2022

Welcome to the third of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the shark-diving, chocolate lover, Suzanne!

Fuzion Communications Picture: Miki Barlok

  1. Tell us something about you that nobody else in the team might know.

A few years ago I dived with sharks in South Africa – it was one of the best experiences ever!

  1. What film have you watched more than five times?

 I’ve definitely watched ‘The Holiday’ way more times than I’d like to admit

  1. What work are you most proud of in the past year?

I am very proud of my work with the Local Enterprise Offices – particularly the Look for Local campaign during the pandemic which encouraged the public to support local businesses. 

  1. Dream job?

I’d like to run my own business someday…

  1. Favourite brand? – Why?

I’m a bit of a Zara addict….from their clothes to homeware, it’s probably the brand I shop the most.

  1. Favourite Holiday Destination?

Nice, in the South of France. Just stunning!

  1. Best lesson from your career?

Sometimes it’s the little things that make a big impact. We are all human at the end of the day so kind words or a simple thank you email can go a long way…

  1. Eurovision or World Cup?

World Cup

  1. Who is the joker on the team?

Ciarán ‘the comedian’ Ó Raghallaigh….although I’m sure he put this question in himself just for the ego boost lol!

  1. Recommend a podcast.

I love Joanne and Vogue’s ‘My Therapist Ghosted Me”

  1. Reality shows – Love or Hate?

Love ❤

  1. Dinner party with 3 people – dead or alive – who do you invite?

Princess Diana, David Attenborough and Jennifer Lopez.

Di-nner Party
  1. If you could be anywhere in the world – where would you be & what would you do?

The Seychelles, swinging on a hammock on the beach, drinking a Pina Colada. 

  1. Who is your role model?

Michelle Obama – she has such a powerful voice and uses it to great effect to help great causes around the world.

  1. What was your first job?

Waitressing in the cafe of Kilkenny Design Centre in Shanagarry, Cork.

  1. Death Row meal?

I’ll have a chateaubriand with all the trimmings please…

  1. Favourite book?

Is it socially acceptable to admit the Harry Potter series?

  1. Your a grammar nazi oar not?

I guess….it’s part of the day job!

  1. First album you bought or downloaded?

More than likely Boyzone!

  1. Work from home – or office?

From home, for sure 🙂

  1. Most memorable ad slogans – why?

The  ‘Should have gone to Specsavers’ ads spring to mind….always clever and executed really well.

Suzanne Meade is a Senior Account Manager at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Michelle Harrison

July 29, 2022

Welcome to the second of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is the mysterious mind of Kardashian fan Michelle Harrison!

Fuzion Communications Picture: Miki Barlo

  1. Tell us something about you that nobody else in the team might know
    I tell the team everything so there’s nothing I can think of they don’t know ha! 
  1. What film have you watched more than five times? 
    Home Alone – but who hasn’t! 
  1. What work are you most proud of in the past year? 
    Working on the IACP Joe Caslin Mural and their 40th Anniversary conference! 
  1. Dream job? 
    Owning my own vintage clothing shop/chain of shops 
  1. Favourite brand? – Why? 
    Apple because they made the iPhone 
  1. Favourite Holiday Destination? 
    Portugal 
  1. Best lesson from your career? 
    Always have a paper trail to cover yourself – but also don’t take things so seriously – we’re not saving lives, have fun and enjoy it! 
  1. Eurovision or World Cup? 
    Neither! 
  1. Who is the joker on the team? 
    Ciarán lol! 
  1. Recommend a podcast
     Doireann Garrihy – The Laughs of Your Life 
  1. Reality shows – Love or Hate? 
    I only watch one reality show and that’s The Kardashians! 
  1. Dinner party with 3 people – dead or alive – who do you invite? 
    My grandad, Lewis Capaldi (Comedy and Music in one), Princess Di (Fashion Icon and I’ll also get all the goss on what really went down with the royal family) 
  1. If you could be anywhere in the world – where would you be & what would you do?
    Chicago – running my own vintage clothing shop! 
  2. Who is your role model? 
    Kris Jenner – badass momager! 
  1. What was your first job? 
    Waitress in my local pub 
  1. Death Row meal? 
    I feel I wouldn’t be very hungry if I was on death row – but if I had to choose maybe prawns for a starter, coddle with loads of fresh bread and butter for main, and a Cheesecake Factory cheesecake for dessert along with a mega pint of wine!
  1. Favourite book? 
    The Power of Now
  1. Your a grammar nazi oar not? 
    Not – I probably should be for my job tho, eek! 
  1. First album you bought or downloaded? 
    The first tape I ever bought was Britney Spears’ ‘Hit me baby one more time’! Can’t remember the first album!
  1. Work from home – or office? 
    From home!
  1. Most memorable ad slogans – why? 
    “Maybe she’s born with it …maybe it’s Maybelline” or “Should have gone to Specsavers” 

Michelle Harrison is a senior account executive at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

21 Questions with… Greg Canty!

July 22, 2022

Welcome to the first of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Leading the way is Partner and Liverpool nut Greg!

  1. Tell us something about you that nobody else in the team might know.

I managed local bands for a few years, many moons ago

  1. What film have you watched more than five times?

Planes, Trains and Automobiles – a genius movie by John Hughes

  1. What work are you most proud of in the past year?

I did a series of podcasts for the Heritage Council, which were all quite different 

  1. Dream job?

Doing any job as part of Jurgen Klopp’s team

  1. Favourite brand? – Why?

Liverpool FC – I think football teams are the ultimate brand that we all have a deep connection to. You might change your partner, but you never change your team!

  1. Favourite Holiday Destination?

That has to be Siena in Tuscany in Italy for the Palio. It’s a beautiful city that oozes history and character as well as having great food and wine of course.

  1. Best lesson from your career?

Stay positive – when things are tough, roll those sleeves up, and get stuck in 

  1. Eurovision or World Cup?

World Cup!

  1. Who is the joker on the team?

That could be me !

  1. Recommend a podcast.

I think Hidden Brain is very clever.

  1. Reality shows – Love or Hate?

How about ‘detest’?

  1. Dinner party with 3 people – dead or alive – who do you invite?

Jurgen Klopp, Robert Plant and Ken Robinson

  1. If you could be anywhere in the world – where would you be & what would you do?

I would have a little music store/café in Siena.

  1. Who is your role model?

Jurgen Klopp and my dad

  1. What was your first job?

I had my own newspaper round

  1. Death Row meal?

Spaghetti Bolognese 

  1. Favourite book?

Good to Great by Jim Collins

  1. Your a grammar nazi oar not?

Not really

  1. First album you bought or downloaded?

Boomtown Rats’ debut album. I caught it in a small store in Dungarvan while staying with my uncle and aunt.

  1. Work from home – or office?

This social creature discovered he likes working from home!

  1. Most memorable ad slogans – why?

Ronseal – “It does what it says on the tin”!

Greg Canty is partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

So you want a new logo?

June 22, 2022

You’re beginning a new business or rebranding a program in the education industry. You want to get the most out of your time and money spent on a logo, but you’re not sure where to begin or how to proceed.

Here are a few pointers from our team at Fuzion and how crucial you are to representing your brand:

  1. Strategise

Establish goals and a strategy with your designer and creative team. To ensure that everyone is on the same page, start with a creative brief. A creative brief defines your goals and how you intend to achieve them.

Who do you want to communicate with and what do you want to convey to them? Your creative brief identifies your target audience, establishes measurable goals, and specifies the steps you’ll take to reach them, as well as the resources you’ll employ. This guide will be used by you and your team as you work together to create your new brand identity.

  1. Do your homework

Getting a sense of what’s out there in the market and figuring out where you fit in is a good place to start. It’s critical to understand your “story”, the core values and the organisation culture, who you want to appeal to, and what those people respond to.

Discuss your customers with your designer. What are their customs, habits, needs and interests and how would you define their culture? Your logo must appeal to them, foremost. Also, who are your competitors and what does their brand say about them? Are you familiar with the standard branding conventions in your target market? Should you follow suit or be the business that stands out by not following trends and thinking outside the box?

  1. Communicate your brand’s narrative in a compelling way

Often, first impressions with a new prospective customer are defined and represented by your logo and the other supporting branding . You and the design team will collaborate to ensure that your identity properly communicates your brand story, armed with a solid understanding of your brand. Your new visual identity should reflect your company’s culture and product, service, or idea, what you do and who you are. What you show the world—your logo and any other encounters your customer has with your brand—must create credibility, build relationships, foster loyalty, and drive action in your audience. The designer’s role is to turn your story into a visual symbol that expresses what you’re trying to say. Your assistance is critical in making that translation possible.

  1. The Design Methodology

Creating an image that communicates non-verbally is the goal of logo design. You and our designers will communicate in a way that goes beyond the written word. You want your customer to feel good about themselves and be motivated. This can be accomplished by appealing to a person’s existing visual vocabulary or by challenging them with a new association.

Fluency in this style of communication is crucial when selecting colours, typeface(s), and image material, as well as deciding on shape, form, line, movement, pattern, and texture. Sensitivity to cliché, overuse, market trends, and what is tried and true for your audience are all important considerations. Your designer is aware of this and can assist you in sorting through all of the possibilities.

Collaboration, education, open-mindedness, exploration, and trust will all be part of partnering with our team of experienced designers. The whole project will benefit. Don’t be scared to push yourself beyond your comfort zone. Comfort can sometimes lead to something that appears to be an off-the-shelf solution…boring!!

Remember, your business is as interesting and one-of-a-kind as the clients you’re designing for! Few design decisions are made at random, so don’t be hesitant to inquire about the rationale or reasoning behind any aspect of the designer’s work. You’ll get an informed response every time.

Bringing examples of what you like and don’t like, to your designer, is a smart place to start. Often, the designer will provide an overview of the competitors logos as well as other design samples in your field. Being objective might be difficult at times, but keep in mind that you’re designing for your client. Try to keep an open mind if for example you hate green but all research points to it and your designer proposes it. Conversely, if you’re seeing a lot of green and you know your customers prefer a different colour scheme, don’t be afraid to tell us. When it comes to achieving the proper design for a project, everyone needs to be open-minded.

  1. Different types of logo designs

A simple Google search will demonstrate just how many different kinds of logo design approaches are out there. It’s an important question to ask your designer what style they feel will work for you, as certain styles may be more suited to your brand than others—stylistically, historically, and for practical reasons such as cost, timing, and as explained below, usage. Go ahead, have some fun, explore some different types of logos named below and see what resonates.

EXAMPLES: Symbols, The Wordmark, Initials, Seals, Crests, Enclosures, Combination Logos, Certification, Accreditation, and Network Logos.

  1. What is your main use case?

It is critical to consider all of your identity’s applications when designing. These are usually mentioned in your creative brief. Knowing these current and future use cases will aid the designers in making decisions that will ensure optimum legibility, consistency in appearance and impact, and the capacity for the logo to be reproduced accurately across all media. A brand guide can assist you and your team in directing the usage and use of your logo and identity materials in all scenarios, and is one of the components that Fuzion offer as part of a full visual identity package.

Here are a few identity-related use-cases:

Marketing Collateral: stationery, print brochures, posters, point of purchase displays

Online Marketing Materials: website banners, email header, email signature, social media avatars or icons

In-Motion: video, titling, animation, broadcast, 3D, motion graphics, etc.

Apparel: uniforms, name-tags, hats, tee-shirts and accessories

Signage: in-store signs, exterior signs, trade-show displays, vinyl banners, vehicle wraps, decals, badges, flags and more

Premium Items: printing on fabric, plastic, wood, glass, metal items, in single, multiple, or full-colour versions; engraving logo on glass, wood, or stone, etc.

Packaging: printing on paper, label stock, plastic, etc.

Product: durable impressions (printing, moulded, embossed, engraved) on glass, metal, fabric

  1. Make a great impression every time

How can you make your logo operate in a variety of settings? In the vast majority of circumstances, you’ll require multiple versions of your final logo, here are some examples:

• Horizontal and vertical proportioned copies of your brand mark.

• Full-colour, single-colour, grayscale, and black-and-white versions.

• A version without the tagline. If you want to produce different taglines for different market categories, do so now, in the proper style, rather than later.

• For smaller applications, create simpler versions (like a 10mm-wide mark on a credit card, for example)

• Simplified or abbreviated versions for various applications, such as dropping the name and only using the symbol on a product.

  1. How much should it cost?

Your logo is an investment—in your company, in your brand, in your team and in your customer.

As with any investment, how much you spend and where you spend it are critical to getting a good return for your money. Our responsible and experienced design team can structure a quote with line items for any or all of the project phases: strategy, research, preliminary sketches, meetings, revisions, final artwork, file preparation, style guide and more. The prices for each phase are typically based on estimated hours @ an hourly rate. Our estimates allow you to see how the fee is being allocated—for what service, and how much you are investing. Or you may receive a flat fee, with a description of what is included.

Last but not least

Your company and your customers’ relationship to you is symbolised by your logo. A thorough, informed, and thoughtful partnership on building a new identity, as well as competent brand execution and maintenance, can ensure that both you and your customer has a seamless experience with your brand.

Mark

Mark Kenny is part of the graphic design team with Fuzion Communications, a full service Marketing and PR team with offices in Dublin and Cork, Ireland.

The Importance of Visual Assets in Effective Public Relations

May 11, 2022

A recent photocall by our wonderful Account Executive, Heather Lordan for Southern Comfort

As one of my favourite saying goes, ‘a picture is worth a thousand words’, and this couldn’t be more true when it comes to conveying an impactful PR campaign

Photocalls and visual assets are essential in PR to accompany a pitch for an article, case study, or press release. Strong imagery immediately amplifies the content, catching the reader’s eye straight away, and prompting their curiosity. 

Strong visual content can propel both the story and brand in a fun and effective way. My favourite part of building any campaign is brainstorming photocall ideas with the team and watching the story come to life from there.

Here are my top three reasons why I believe a striking photocall image is a worthwhile addition to any PR campaign:

Visual Storytelling 

A strong image will strengthen your campaign and engage the consumer in your brand story.

A flat image with a person holding up a branded sign offers nothing to the journalist or the reader. I always like to think outside the box here, exploring the use of dramatic colours, unusual props, and picturesque locations.

A photograph sets expectations about the tone and subject but It shouldn’t give away the whole story. The image should engage the curiosity, prompt the question and the caption and press release should offer the answer.  

Shareability

Social media is a great way to increase the reach of PR campaigns and create a conversation with your target audience.

Images are processed in the brain’s long-term memory, while words are processed in the short-term memory. If the image is captivating, people will be more likely to share which encourages their followers to find out more about the story.

I always encourage brands to share assets internally as it brings the team on the journey too.

A recent photocall by our creative Account Manager, Michelle Harrison for IACP

Increased Brand Awareness

Images make an immediate connection with your audience because they are less taxing on your attention.

If you have a great image to go with your story you will recieve more media coverage and as media coverage grows your brand will garner much more attention.

Quality media coverage not only secures share of voice for your brand but also establishes expertise and credibility – a priority in the world of Public Relations.

So, next time you have a great story that is worthy of media attention spend time and attention with your team and your press photographer to capture those special images, because they are probably worth more than 1,000 words!

Stephanie Stafford 

Stephanie is an Account Director with Fuzion Communications, a full service PR agency with offices in Dublin and Cork, Ireland. Stephanie is known for her innovative approach to PR as well as her diverse range of agency and in-house communications experience. 

Back to Branding

March 14, 2022

To gain a deeper understanding of branding, consider your emerging identity – your adolescent brand.

You may not have realised it when you were younger, but we all had a brand!

Back then, your brand was developed by pushing your personal boundaries of fashion and music, ethics, morality, and friendships, as well as objectives and ambitions for the future.

Thinking about your youthful brand is important because it allows you to merge the numerous pieces that came together to form your identity – the image you had of yourself, and the image others had of you. It’s a riddle — and it’s crucial.

People create opinions of one another. It’s difficult to avoid it. As a result, people developed opinions about me. To those folks, those perceptions were my brand.

The way I interacted with them, the clothing I wore, the music I listened to, my principles and opinions, as well as what they expected of me, all became part of my brand.

Some people knew me well, while others didn’t, yet my brand was built by first impressions.

Others would create my brand for me, if I didn’t invest in clothes, music, and culture. And in today’s environment, social media, blogs, and online presence are just as much part of defining an adolescent brand.

My adolescent brand was more about face-to-face encounters, behaviours, ethos, attitude, outlook, what I did or didn’t do, and my values. These fundamentals are vital to the development of a brand.

At different times, different people perceived me in different ways.

As a result, for various people, I needed to have a distinct brand perspective. There would have been many similarities, but there would have been some differences as well.

Parents, for example, might have seen me differently from my friends in several respects. For instance, if I talked to my Mum in the same tone of voice as I talked to my friends, there would have been a serious communication breakdown!

It’s exciting to imagine how your brand will touch so many different sorts of individuals. It isn’t about deception or claiming to be someone else to please people or to fit in. That doesn’t go as planned.

No one is able to deceive a huge group of people for very long. When it comes to your brand, it’s all about being yourself.

Growing up is a lot like piecing together your business or organisation’s identity jigsaw, but from a different, more mature perspective, and just as when I was younger, the best way to get to the truth is to ask the most basic questions.

Who are you?

Neill

Neill MacCann is a senior graphic designer with Fuzion Communications who provide a full suite of print and digital graphic design services from offices in Dublin and Cork, Ireland.

Our German Crisis Communications Partner, Engel & Zimmermann

May 17, 2021

Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pan-European issue occur.

The Crisis Communications Network is an association of European owner-managed PR agencies with unrivalled expertise in Crisis Prevention and Communication. As independent agencies it is highly flexible and is able to react immediately to clients’ needs and where necessary co-ordinate across different jurisdictions in Europe.

At the time of writing there are experienced agencies in 11 countries as part of the CCNE.

To give you some insight into these international partners we have asked each of them to give us some information about their business, the local “hot topics” and their general approach.

We start off with the founding partner of the CCNE.

Here is some information about our German partner agency, Engel & Zimmerman.

About them:
Engel & Zimmermann was founded in 1985 in Munich. Nowadays the owner-run consultancy has a second office in Osnabrück (Lower Saxony) and works for more than 60 companies as regular consulting clients. 50 employees take care of mostly midsized companies.

For these clients they set up systematic crisis prevention, e.g. training for the staff with camera-based media training, workshops for the crisis management team or risk analyses. When a crisis occurs they develop effective communication strategies and talk as spokespeople on behalf of the client to the press.

Engel & Zimmermann specialise in working for food and beverage producers, which account for about half of their regular consulting clients. Furthermore, they deal with compliance and cyber breaches for companies from various industry sectors.

Crisis Communications in Germany:
Communications is very challenging in Germany these days. They observe that social media and corporate communication departments in many companies are not well prepared for sensitive communications with the general public. One of the big topics they identified is that companies are struggling with what they refer to as identity politics.

Many of them are completely overwhelmed and need help in developing an attitude or position concerning political and social issues (e.g. racism and gender diversity), which is accepted by all of their customers. It is more and more obvious that no company can be unpolitical any longer. The reason why Engel & Zimmermann has so many clients from F&B is that this sector has been highly criticised in Germany for many years now. The expectation is that this development continues in the future.

Broadcast media, NGOs and parts of the general public have a huge focus on product quality problems, the use of additives and artificial flavourings or general consumer deception. Against this background, many F&B companies are under permanent pressure and communication mistakes have to be carefully avoided.

Their Approach:
From their perspective, crisis communications is a strategic and long-term task. They are convinced that systematic crisis prevention should be practiced by all companies, which is their groundwork for every kind of effective communications in the case of a crisis. They are available for their clients 24/7 and also help them with current issues. Because of their strategic approach they also believe that and crisis should be precisely analysed in the aftermath. They consider their strategic approach to be a holistic one – from crisis prevention to ad-hoc crisis communications and to crisis evaluation.

The Irish Comparison

While the basics that we follow are identical; be prepared, identity potential risks, have a plan, have a great, experienced team that can handle a crisis and a client team that is trained to handle media with support – it is clear that there are special conditions in each country that you need to be aware of if you are dealing with a crisis and it is at these times that you need a local experienced, agile partner to help you navigate these challenges when they occur.

If you would like any information about our crisis communications service or the Crisis Communications Network Europe feel free to contact me at deirdre@fuzion.ie.

Deirdre

Deirdre Waldron, founder of Fuzion heads up the Crisis Communications team, which operates from offices in Dublin and Cork, Ireland.


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