Posts Tagged ‘PR’

It’s all about integration!

September 4, 2019

Donald Draper

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PR Stunt – “Dove Real Beauty Sketches”.

September 2, 2019

Dove campaign

The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real Beauty Sketches”.

Throughout the short film , Dove investigates further into female self-loathing and hatred. It is safe to say that women in this modern era lack a great deal of self-esteem.

This self-hatred stems from the likes of social media, beauty magazines and gorgeous celebrity models. Women are forced to compare themselves to an image that is most arguably face-tuned and photo-shopped.

Dove believe that women undervalue their true selves and that women are “their own worst critics”. However, in order to battle this phenomenon of self-critique, Dove invited a number of women to describe their face to a sketch artist.

The comments made by these women in the video are extremely disheartening.

One of the most shocking remarks was from a woman who immediately stated that she had a “fat, rounded face” when asked what was her most prominent feature. This proves that most women immediately focus on the negative aspects of themselves and see it as their most prominent feature instead of a positive aspect, such as their eyes or smile.

Dove campaign

Thankfully the video includes a surprising turn of events in which each woman had to chat with a stranger after describing their appearance.

After a long chat, this new acquaintance was asked to describe the face of the women they were just talking to.

Finally, the film concludes with each woman examining two pictures of themselves, one drawn with the details they had given and the other with the details given by the stranger. What is completely unbelievable is that the two images are strikingly different.

The image described by the stranger is clearly more flattering and complimentary of the woman. This image is also a lot more similar to the women’s actual appearance. The images described by the women themselves seem to be more depressed, older and fatter than the other picture.

Dove campaign

This short film is revolutionary in my opinion as it reminds women that what we see every day in the media is not real and most importantly extremely unattainable.

I find myself looking at bloggers and celebrities on Instagram and comparing myself to them and discovering faults in my own appearance. However according to Dove I must realise that I am more beautiful than I think.

I hope every woman watches this film and gains a sense of confidence and comfort in their own skin. I also believe that the media has a moral obligation to promote real beauty and beauty diversity rather than an unrealistic photo-shopped image.

This in turn could demolish this common self-hatred among women.

Eimear

Eimear McKenna wrote this blog post when she was on a week’s work experience with Fuzion Communications, a PR, Marketing, Graphic Design and Digital Marketing Agency in Ireland with offices in Dublin and Cork

About Eimear (in her own words!)

I am 19 and currently studying English, History and Classics in UCD. This course has unleashed a true desire within me to write and elaborate stories. I am also a fully qualified associate teacher in Speech and Drama.

As a Drama teacher I meet many people every day and organise events such as the Feis and musicals/plays. It is a combination of these interests that has created an aspiration of mine to fulfill a career in PR. As a teenager I also love to follow many different influencers and fashion bloggers on Instagram, which has also added to my interest in PR as I would hopefully be working with these influencers every day

Diagnosis – The Power of Social Media

August 26, 2019

Diagnosis

Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders.

It’s an investigative series in which Lisa puts her column out to the world via social media asking anyone who recognises the symptoms of the featured patient to reach out to her and help solve this person’s medical mystery. The show cleverly exploits modern technology’s capacity to find and connect patients with people around the world who might be able to help solve their complex cases.

This series really highlights the power of the internet and the use of social media to me. As well as social media it also promotes the power of media and the positive impact it can create.

Diagnosis follows the lives of several people with unexplained illnesses. The responses to the online column, which was pushed out via social media platforms, were from doctors, medical researchers, people who recognise the traits of the mysterious illness and also from people who claim to be suffering from the same thing.

I have always recognised the value of social media but this programme changed my perspective on it, and what it can really offer to us beyond the generic posts we see daily.

It proves how beneficial, and in this case life-changing, the internet can be. The vast majority of those featured in the show have had their lives changed by the responses they received via this global crowd-sourcing.

Without the use of a world-wide platform these people might still be suffering, without any hope or answers.

Diagnosis has reminded me to never underestimate the power that the web and social media can have!

Emer Healy, Fuzion CommunicationsEmer

Emer Healy is an Account Executive with Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Ladies Sport in the Irish Media: 20×20 Campaign

August 20, 2019

Ladies in Sport 20 20

Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our National broadcaster RTÉ and of course, the newest addition, Sky Sports. 

However, there’s not a sign of a ladies GAA game to be shown.

A campaign presented by the Federation of Irish Sport is on a mission to create a change in the Irish public and media’s perception of women’s sport. 

The 20X20 campaign is calling on the Irish public to get behind women’s sport to increase media coverage, boost match attendance and to grow female involvement in sport by 20% at the end of 2020. 

Since the start of this campaign, people have been sharing their support on social media by using the hashtags #20X20 and #ShowYourStripes. With over 8,000 followers on Instagram, it is clear that the Irish public are getting behind the drive to end the gender bias which is presented in female sports in Ireland.

But, why do we need to campaign for this equality?

Large international companies such as AIG, Investec, Lidl and KPMG are regularly and actively showing their support for ladies sport.

With AIG as the official sponsor for Dublin GAA, they provided all of the Dublin teams with new, limited edition jerseys for a select number of games over the summer with the 20X20 logo as the main feature.

This was a major boost for the campaign with the logo being shown a number of times on National television. The ladies footballers wore the limited edition jersey against Waterford in the All-Ireland Senior Championship on July 13th.

The Dublin Senior footballers also wore the jersey on July 13 during their All-Ireland SFC Quarter-final Group Phase 1 against Cork and the camogie team sported the jersey on July 20 during their All-Ireland Senior Championships Group 2 match against Clare at home.

Ladies Dublin team

Another huge moment for the 20X20 movement was the 20X20 banner which was proudly displayed in Croke Park recently before the All-Ireland Semi Final between Dublin and Mayo. However, the 20X20 campaign isn’t the only major player in the efforts to support ladies sport, well GAA in particular.

From the beginning of this campaign, it has been amazing to see National broadcasters and online media such as RTÉ Sport, Off The Ball (Newstalk), Sports JOE and HER.ie show their support for ladies sport in Ireland. 

However, they are our “National Broadcaster”, and surely they have an obligation to fill by providing their support and showing equality to ladies sport and GAA in general.

In my opinion, the real champion supporters of this campaign are the smaller club and county channels such as the “WeAreMeath” and “TalkAGoodGame” podcasts and the Hogan Stand social media accounts. 

We are meath

Looking back at some of the recent phenomenal display of GAA, from both club and inter county championship, both men and women’s games were equally broadcast and commented on. TINY background teams (no more than four people) are able to commentate and share results and opinions from almost every game which took place in the Meath Football Championship over the weekend. Surely this is a step in the right direction to gain the credit and support which is well and truly deserved in ladies sport in Ireland. 

In 2015, Lidl commenced a three year partnership with the Ladies Gaelic Football Association (LGFA).

A men’s Gaelic Football or Hurling Championship final sees Croke Park at capacity and typically receives 1.3 million TV viewers. It is hugely visible through multiple sponsorships and advertising.

Ladies Gaelic Football enjoyed no such support. It was largely not televised and fan turnout is significantly lower (under 30,000 at Championship Final- just about filled the lower tier of the stand).

Although the Lidl campaign was to primarily lead to more sponsorship for ladies teams, when working hand in hand with the 20X20 campaign, they have drastically changed the opinion of the Irish public towards ladies sports by achieving more sponsorship, media coverage, social media “chat” and attendance at games.  

Talk a Goog Game - podcast

However, even though a lot has changed in ladies sport, there is still a lot to be done.

To see more ladies games covered on RTÉ would be the ultimate goal rather than just on TG4, but the media is slowly but surely showing more support for ladies sport, be it through smaller, local club podcasts to larger online and national media outlets.

Keep fighting for ladies sports and #ShowYourStripes!

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR , Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Show Me The Money!!!!!

July 31, 2019

Show me the money

My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers.

Working in communications, I know that Social Media Influencers can be such an important part of the marketing mix and such an effective way to reach target audiences. We work with celebrities and influencers constantly and achieve great results working in partnership with them and they deserve to be rewarded for the work they do for clients – it’s their livelihood!

But for me, a professional in this industry a long time, I think sometimes with certain influencers, when there is budget involved, it often comes across as inauthentic and mercenary.

An typical example – say we have a client organising a sports day – we pick an influencer that we know has a keen interest in this particular sport; pay them a four figure sum to participate in the event – and then we are told that their limit to social media engagement is “One static Instagram Post”!!

So basically they are saying, even though it is something that would be of interest to them, they won’t (really) engage digitally with the event, or the client or the people attending the event, who could be followers or potential followers. 

I think by not connecting authentically and being so rigid, in the long term it will cost these influencers in revenue, clients and followers.

It reminds me of the days back before social media.

We were working with an amazing Danish female fashion brand, who had really beautiful collections, totally current fashion, which were available nationwide. The brand provided us with high quality fashion and product images every season and budget to spend on advertising and PR. We got amazing PR coverage for the brand as the images as well as the price points were really attractive.

We had a five figure sum to spend with one of the high end fashion magazines, but for many seasons the title never took any fashion or product shots or editorial from us for the brand – but the title was more than happy to publish the full page adverts our client were paying for.

I spoke with the editor to see if there was anything she could do, to be told that the brand didn’t suit their editorial content, so I advised my client to pull the advertising!

Basically, the editor was telling me that my client’s brand was not of interest to their readers, and obviously we were fools spending the advertising budget there as well.  

Of course that was before the economic crash and the age of digital – when print titles perhaps could afford to act like this.

For me this Social Media Influencer is saying the same thing as the magazine did.

By only agreeing to do “One Static Instagram Post”, they are saying that my client’s event is not really relevant to them or their followers. 

I don’t expect or want them to bombard their followers with lots of posts and updates about the event, but it would be nice to think that they would want to tell their followers that they were going to attend , perhaps on their Instagram Story, share a live update while they are there and then post some nice photos of the special day out, meeting their followers and new people at something that is relevant to them.

If it’s just “One Static Instagram Post” then forget it!

They are saying to me clearly that they really are there just to collect the money, not to engage digitally with the brand or the people attending on the day.  

I’m at this too long now to compromise. 

I really want to work with authentic people and brands and that includes the third party suppliers and influencers we introduce and recommend to our clients.  We always go the extra mile for our clients and we expect the people that we recommend to do likewise.

So, in this case I advised our client not to go with this influencer and instead to work with Influencers who have already connected with the brand organically, who have shown that they are connected and willing to really be part of a very special day. 

My client’s four figure cheque will be addressed to one of them if I have anything to do with it……

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

What is the cost of being “influenced”?

July 30, 2019

influencers in PR- Fuzion Communications

I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app.

The first thing I saw was a stunningly beautiful girl in a bikini with an amazing figure, on a picturesque beach in some dreamy location, holding a bottle of sunscreen.

How random? Well actually, it’s not. The brand of sunscreen that this beautiful influencer is holding, paid her (quite a lot of money) to post a picture of herself with their product.

We like to think that we are clever and that we don’t buy into what these influencers are selling, but we do.

We love to follow them and we do seem to value their opinion. We know that these people are paid to promote products but once they say that they “love” them, we try to resist their “influence”, but more often than not, we will purchase the latest product off the back of our favourite influencer’s recommendation.

It is a guilty pleasure of mine that I love to follow some fabulous, Irish influencers.

However, when I scroll through their Instagram feed for some outfit inspiration for an upcoming event, I can’t help but notice the #AD #SP #AF at the end of a large number of their posts.

Okay, yes, they are acknowledging that their post is an AD or Sponsored but not everybody is aware of what these hashtags mean.

The Advertising Standards Authority of Ireland (ASAI) have enforced rules, which influencers MUST comply with when posting content which has been paid for by another brand/ company.

For a long time, influencers have been getting away with posting content and hiding the fact that they have been paid for it. With the rise of online influencing, the ASAI has been keeping a much closer eye on these posts and making sure that the “paid for” content is clearly marked and not misleading to the influencer’s followers.

It is quite clear that ITV’s, Love Island has been the most watched and talked about TV show of 2019, with over 3.4 million viewers per night, and the show takes over Twitter’s Trending and Moments sections every night.

Many of the contestants social media following has jumped from just a couple of hundreds or thousands to nearly hitting the million mark in just under eight weeks. So it is without a doubt that the Love Island contestants are set for “influencer-dom” and are guaranteed multiple sponsorship deals the moment they get out of the villa.

The ASA in the UK has partnered up with ITV to supply the contestants with a workshop and a “social media advertising” survival kit for when they leave the villa. This is to ensure that the contestants comply with all of the advertising rules and clearly mark that their posts are sponsored or an Ad.

It is quite difficult now to work with influencers and negotiate their job without having to go through their agents.

Many people wonder if it is worth paying Instagram/ Social Media Influencers such large amounts of money for one static post on their feed and three frames on their story (30 seconds)?

However, in my opinion, yes it is worth it (product dependant obviously) as long as this person is genuine about the product they are endorsing and is not there ‘just’ for the money.

Influencer’s are still able to “influence” their followers to purchase the product that they are paid to promote even with or without the #AD at the end of the post!

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

PR Professionals navigating the world of Online Journalism 

July 25, 2019

Online Journalism

There is no denying that the face of the media industry is steadily changing over time.

Print journalism is in decline and the move to online journalism is the new age of media. Over the past few months alone we have witnessed the print edition of The Times Ireland close down to solely concentrate on its digital outlet, and there have been major changes in Independent News & Media as sadly redundancies took place across a number of its newspapers. 

As print media goes deeper into decline, a number of long term print journalists are making the more stable move to online media.

Leslie Ann Horgan, former Editor of Irish Independent Weekend Magazine is now Head of Content with Her.ie and Ellen Coyne, former Senior Political Correspondent with The Times Ireland has taken up a role as Political Correspondent with Joe.ie.

The changing face of traditional to online media is often lamented among PR people and this can come with good reason. As out of date as it may seem, the PR industry needs print media.

For many PR professionals having a client appear on the front page of a newspaper tends to win out over an online piece and is often still deemed as more valuable to the client. 

Perhaps it is the case that there is still a great amount of value placed on print media coverage as this is traditionally how positive PR was measured and there is a slight reluctance and slowness to treat online coverage with the same respect.

It also takes time for PR professionals to build relationships with journalists and we tend to have ‘go-to’ print journalists that we have worked with over the years depending on the content we are pitching. It is important for the implementation of successful PR that positive relationships with online journalists are formed in the same respect. 

Online news media is growing at a rapid pace in Ireland with companies such as Maximum Media continuing their expansion into areas such as politics. As the shape of the media industry continues to change, new adjustments and relationships need to be formed as the PR industry navigates how best to work with online news media.

Regardless of print or online, PR still shines through as a way of valuable third party verification of positive news for you and your brand adding momentum and credibility to your other promotional activities.

Michelle Lynch, Fuzion Communications, PR, DublinMichelle

Michelle Lynch is a PR Account Manager in the Dublin office of Fuzion Communications, a full service agency offering Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Should your celeb ambassadors stay at home?

July 7, 2019

Should your celeb ambassadors stay at home?

That sentence might seem like a contradiction, coming from someone who works in public relations.

Raising awareness for worthy causes is part of my job when working with charities. Utilising the high profile and credibility of a celebrity is a good way to do that, right?

The answer is yes, sometimes.

Reputation is the foundation of the work I do. I know only too well how easy it is to damage a reputation and how difficult it is to build that reputation back up. I also know how easy it is for labels to be attached to the collective public mind and how difficult it is to change minds once an idea takes hold.

That is why everything I do in my role as a communications professional has to be strategic. It is my job to boost, but more importantly, to protect a reputation.

Comic Relief recently announced that it will stop sending celebrities abroad after BBC presenter Stacey Dooley posted a picture on Instagram with a young Ugandan child, along with the caption “;OB.SESSSSSSSSSSED” and a picture of a broken heart.

The post sparked outrage and Dooley was accused of ‘white saviour complex’.

Stacey Dooley Comic Relief post

But what was wrong with the image?

To begin with, it appears self-serving, the perception being that Stacey is using a child to push a charitable image of herself. In turn, this adds to the idea that countries such as Uganda are poverty-stricken lands that need to be ‘saved’.

Stacey’s refusal to apologise and her remarks that she “couldn’t care less what people think,” didn’t help to diffuse the situation that Comic Relief found itself in.

I have worked in several humanitarian organisations. I have sent a number of celebrities abroad to major crises such as Ebola and Syria. It makes sense, doesn’t it? The crises that are ongoing globally need to be highlighted.

Human suffering is occurring at a scale never before seen, yet organisations are finding it more and more difficult to get their message out there. Who better to help raise awareness than a celebrity?

Stacey is giving up her time and showing compassion in a difficult situation. Isn’t that a good use of her fame?

It is a complicated issue.

Yes, these crises need to be highlighted and reported on, but it must be done in a strategic and informed way.

Stacey Dooley appeared to be uninformed on what constitutes inappropriate behaviour. She lacked the strategic knowledge of the damage her fame could do and the powerful potential of broadcasting an inappropriate message to her huge following on Instagram.

Brand ambassadors who are under-prepared and unprepared can do untold damage to more than just the organisations they represent. The well-meaning work of Bob Geldof and Live Aid is a classic example.

Bob Geldof did put Ethiopia on the map in Europe and the U.S., but for the wrong reasons.

Today, the country’s reputation is one that is synonymous with the “flies on the eyes”, the “swollen bellies” and dry dead earth and it is holding Ethiopia back.

This kind of imagery has been used by the press to tell the story of African countries for nearly 35 years and it has led to the stereotyping of an entire continent as poverty-stricken, disease filled and desperate. This has a social and economic knock on effect.

Three years ago I travelled to Ethiopia to report on the effect of climate change. My colleague explained to me how, even now, his country is still defined by a famine that happened 33 years ago. He told me about how visitors come to Addis Ababa expecting to find a broken, grieving and barren country, and how they are shocked when they see motorways and skyscrapers.

There is no doubt that poverty is still a devastating problem in sub-Saharan Africa, but the image and reputation of the region has been irreparably shaped since 1984. Changing that stereotype and reputation is going to take a lot of work.

It is very difficult to move the public enough to donate to a charity.

I personally have heard arguments from countless members of the Irish public saying they won’t donate to the Syrian Crisis because they have seen many refugees with mobile phones who don’t appear to be “that poor”.

The temptation for a communications professional in that sector then is to only show the sympathy-grabbing, tear-jerking “fly-in-the-eyes“imagery. Shocking imagery is not balanced coverage of the continent’s more successful side.

Dooley using a photo opportunity with a child in Uganda and using them for likes or a photo op is not only insensitive, it continues the narrative of this stereotype. It is suggesting we need to “save them”, and we don’t.

The Mission Statement of most Humanitarian and development organisations is to inevitably go out of business, that the country will no longer need the organisation, to empower the people for whom they work, and to safeguard their rights and well-being post crisis and create a thriving economy that is sustainable.

Unfortunately images such as the image Stacey Dooley posted, does not empower anyone. It continues to empower a reputation so many Sub Saharan Countries have been working tirelessly to counteract.

It doesn’t matter if the action was well-intentioned, it is the impact that matters. 

Ciara Jordan - Fuzion CommunicationsCiara Jordan

Ciara Jordan is an Account Director with Fuzion Communications, a full service agency who provide Marketing, PR and Graphic Design Services from offices in Dublin and Cork, Ireland.

 

The end of the Business Card?

July 3, 2019

Business Card etiquette

I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a business card he connects with them on LinkedIn, so he has that electronic connection.

This is a perfect use of social media tools for business, but I think he is missing a big point of the business card.

For me my business card is an opportunity to showcase my brand to a new contact “Look who I am and where I work”, ““Look at what we can do”, “Look how well we look”.

I just love the Chinese and Japanese culture around business cards, how it is considered rude not to present your business card properly and then to examine a business card respectively and carefully when you are presented with one.

They almost have a ceremony around business cards – how they present it with two hands and you are expected to receive it in both hands, study it and put it beside you if you are at a meeting with them. The business card is considered to represents the person.

I remember 20 years ago when I first started Fuzion Communications, I didn’t have a fancy office, I was working with a borrowed laptop, but I invested in my branding and my business cards, as out and about meeting people, my business cards were my shop window!

Even in our digital age, I still like to present my business cards – and I always watch how they are received. I think it’s a great way to judge if someone is actually engaging with you, to see how they react when you hand them your business card.

So next time you present a card to someone, see how they receive it – and when someone gives you a business card, accept it with honour – you never know, they might have read this blog post too!!

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Niche Networking – Cork’s “Mixer On The Mall”

June 20, 2019

Gin !!

The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?

This new networking event is a refreshing way to kick-start the summer (or lack thereof!) in the style of a good old fashioned ‘pub crawl’ with the added benefit of connecting with friends and neighbours here on the Mall – it’s a real win win!

The inaugural event is being hosted by our friends at Electric and Republic of Work on Friday, June 21st which conveniently, is also the longest day of the year!

The ‘crawl’ commences at Republic of Work with a Graham Norton Irish Gin reception and hors d’oeuvres.

At Fuzion, we recently had a team building day at The Republic of Work’s new event space and I have to say the layout, design and hospitality of this relatively new addition to the South Mall has lended itself to become a real Cork gem.

The mixer then leads onto the Maldron Hotel, the ‘new kid on the block’, for welcome drinks and sharing boards. I have yet to visit so am looking forward to this one!

Following this, the evening then carries on to Electric Bar and Restaurant for cocktails and nibbles – My favourite!

It is great to see a blend of both the Cork business and social scene coming together like this to create a new avenue and incentive to connect.

So often we get caught up with the work on our desks, that we can tend to let networking take a back seat – not giving it the full focus it deserves.

Creating niche networking opportunities such as “The Mixer on the Mall” offers more of a variety, a relaxed vibe and is something that we as a community should do more of and encourage.

Events, as we know, take a lot of time, care and planning to get right – but once executed correctly can have a major impact on the success on the particular brands’ overall awareness, launch or initiative.

At Fuzion we love both arranging and attending events of all kinds!

..So, a big thanks to the guys organising this one, we can’t wait!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.


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