Posts Tagged ‘PR’

Ladies Sport in the Irish Media: 20×20 Campaign

August 20, 2019

Ladies in Sport 20 20

Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our National broadcaster RTÉ and of course, the newest addition, Sky Sports. 

However, there’s not a sign of a ladies GAA game to be shown.

A campaign presented by the Federation of Irish Sport is on a mission to create a change in the Irish public and media’s perception of women’s sport. 

The 20X20 campaign is calling on the Irish public to get behind women’s sport to increase media coverage, boost match attendance and to grow female involvement in sport by 20% at the end of 2020. 

Since the start of this campaign, people have been sharing their support on social media by using the hashtags #20X20 and #ShowYourStripes. With over 8,000 followers on Instagram, it is clear that the Irish public are getting behind the drive to end the gender bias which is presented in female sports in Ireland.

But, why do we need to campaign for this equality?

Large international companies such as AIG, Investec, Lidl and KPMG are regularly and actively showing their support for ladies sport.

With AIG as the official sponsor for Dublin GAA, they provided all of the Dublin teams with new, limited edition jerseys for a select number of games over the summer with the 20X20 logo as the main feature.

This was a major boost for the campaign with the logo being shown a number of times on National television. The ladies footballers wore the limited edition jersey against Waterford in the All-Ireland Senior Championship on July 13th.

The Dublin Senior footballers also wore the jersey on July 13 during their All-Ireland SFC Quarter-final Group Phase 1 against Cork and the camogie team sported the jersey on July 20 during their All-Ireland Senior Championships Group 2 match against Clare at home.

Ladies Dublin team

Another huge moment for the 20X20 movement was the 20X20 banner which was proudly displayed in Croke Park recently before the All-Ireland Semi Final between Dublin and Mayo. However, the 20X20 campaign isn’t the only major player in the efforts to support ladies sport, well GAA in particular.

From the beginning of this campaign, it has been amazing to see National broadcasters and online media such as RTÉ Sport, Off The Ball (Newstalk), Sports JOE and HER.ie show their support for ladies sport in Ireland. 

However, they are our “National Broadcaster”, and surely they have an obligation to fill by providing their support and showing equality to ladies sport and GAA in general.

In my opinion, the real champion supporters of this campaign are the smaller club and county channels such as the “WeAreMeath” and “TalkAGoodGame” podcasts and the Hogan Stand social media accounts. 

We are meath

Looking back at some of the recent phenomenal display of GAA, from both club and inter county championship, both men and women’s games were equally broadcast and commented on. TINY background teams (no more than four people) are able to commentate and share results and opinions from almost every game which took place in the Meath Football Championship over the weekend. Surely this is a step in the right direction to gain the credit and support which is well and truly deserved in ladies sport in Ireland. 

In 2015, Lidl commenced a three year partnership with the Ladies Gaelic Football Association (LGFA).

A men’s Gaelic Football or Hurling Championship final sees Croke Park at capacity and typically receives 1.3 million TV viewers. It is hugely visible through multiple sponsorships and advertising.

Ladies Gaelic Football enjoyed no such support. It was largely not televised and fan turnout is significantly lower (under 30,000 at Championship Final- just about filled the lower tier of the stand).

Although the Lidl campaign was to primarily lead to more sponsorship for ladies teams, when working hand in hand with the 20X20 campaign, they have drastically changed the opinion of the Irish public towards ladies sports by achieving more sponsorship, media coverage, social media “chat” and attendance at games.  

Talk a Goog Game - podcast

However, even though a lot has changed in ladies sport, there is still a lot to be done.

To see more ladies games covered on RTÉ would be the ultimate goal rather than just on TG4, but the media is slowly but surely showing more support for ladies sport, be it through smaller, local club podcasts to larger online and national media outlets.

Keep fighting for ladies sports and #ShowYourStripes!

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR , Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Show Me The Money!!!!!

July 31, 2019

Show me the money

My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers.

Working in communications, I know that Social Media Influencers can be such an important part of the marketing mix and such an effective way to reach target audiences. We work with celebrities and influencers constantly and achieve great results working in partnership with them and they deserve to be rewarded for the work they do for clients – it’s their livelihood!

But for me, a professional in this industry a long time, I think sometimes with certain influencers, when there is budget involved, it often comes across as inauthentic and mercenary.

An typical example – say we have a client organising a sports day – we pick an influencer that we know has a keen interest in this particular sport; pay them a four figure sum to participate in the event – and then we are told that their limit to social media engagement is “One static Instagram Post”!!

So basically they are saying, even though it is something that would be of interest to them, they won’t (really) engage digitally with the event, or the client or the people attending the event, who could be followers or potential followers. 

I think by not connecting authentically and being so rigid, in the long term it will cost these influencers in revenue, clients and followers.

It reminds me of the days back before social media.

We were working with an amazing Danish female fashion brand, who had really beautiful collections, totally current fashion, which were available nationwide. The brand provided us with high quality fashion and product images every season and budget to spend on advertising and PR. We got amazing PR coverage for the brand as the images as well as the price points were really attractive.

We had a five figure sum to spend with one of the high end fashion magazines, but for many seasons the title never took any fashion or product shots or editorial from us for the brand – but the title was more than happy to publish the full page adverts our client were paying for.

I spoke with the editor to see if there was anything she could do, to be told that the brand didn’t suit their editorial content, so I advised my client to pull the advertising!

Basically, the editor was telling me that my client’s brand was not of interest to their readers, and obviously we were fools spending the advertising budget there as well.  

Of course that was before the economic crash and the age of digital – when print titles perhaps could afford to act like this.

For me this Social Media Influencer is saying the same thing as the magazine did.

By only agreeing to do “One Static Instagram Post”, they are saying that my client’s event is not really relevant to them or their followers. 

I don’t expect or want them to bombard their followers with lots of posts and updates about the event, but it would be nice to think that they would want to tell their followers that they were going to attend , perhaps on their Instagram Story, share a live update while they are there and then post some nice photos of the special day out, meeting their followers and new people at something that is relevant to them.

If it’s just “One Static Instagram Post” then forget it!

They are saying to me clearly that they really are there just to collect the money, not to engage digitally with the brand or the people attending on the day.  

I’m at this too long now to compromise. 

I really want to work with authentic people and brands and that includes the third party suppliers and influencers we introduce and recommend to our clients.  We always go the extra mile for our clients and we expect the people that we recommend to do likewise.

So, in this case I advised our client not to go with this influencer and instead to work with Influencers who have already connected with the brand organically, who have shown that they are connected and willing to really be part of a very special day. 

My client’s four figure cheque will be addressed to one of them if I have anything to do with it……

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

What is the cost of being “influenced”?

July 30, 2019

influencers in PR- Fuzion Communications

I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app.

The first thing I saw was a stunningly beautiful girl in a bikini with an amazing figure, on a picturesque beach in some dreamy location, holding a bottle of sunscreen.

How random? Well actually, it’s not. The brand of sunscreen that this beautiful influencer is holding, paid her (quite a lot of money) to post a picture of herself with their product.

We like to think that we are clever and that we don’t buy into what these influencers are selling, but we do.

We love to follow them and we do seem to value their opinion. We know that these people are paid to promote products but once they say that they “love” them, we try to resist their “influence”, but more often than not, we will purchase the latest product off the back of our favourite influencer’s recommendation.

It is a guilty pleasure of mine that I love to follow some fabulous, Irish influencers.

However, when I scroll through their Instagram feed for some outfit inspiration for an upcoming event, I can’t help but notice the #AD #SP #AF at the end of a large number of their posts.

Okay, yes, they are acknowledging that their post is an AD or Sponsored but not everybody is aware of what these hashtags mean.

The Advertising Standards Authority of Ireland (ASAI) have enforced rules, which influencers MUST comply with when posting content which has been paid for by another brand/ company.

For a long time, influencers have been getting away with posting content and hiding the fact that they have been paid for it. With the rise of online influencing, the ASAI has been keeping a much closer eye on these posts and making sure that the “paid for” content is clearly marked and not misleading to the influencer’s followers.

It is quite clear that ITV’s, Love Island has been the most watched and talked about TV show of 2019, with over 3.4 million viewers per night, and the show takes over Twitter’s Trending and Moments sections every night.

Many of the contestants social media following has jumped from just a couple of hundreds or thousands to nearly hitting the million mark in just under eight weeks. So it is without a doubt that the Love Island contestants are set for “influencer-dom” and are guaranteed multiple sponsorship deals the moment they get out of the villa.

The ASA in the UK has partnered up with ITV to supply the contestants with a workshop and a “social media advertising” survival kit for when they leave the villa. This is to ensure that the contestants comply with all of the advertising rules and clearly mark that their posts are sponsored or an Ad.

It is quite difficult now to work with influencers and negotiate their job without having to go through their agents.

Many people wonder if it is worth paying Instagram/ Social Media Influencers such large amounts of money for one static post on their feed and three frames on their story (30 seconds)?

However, in my opinion, yes it is worth it (product dependant obviously) as long as this person is genuine about the product they are endorsing and is not there ‘just’ for the money.

Influencer’s are still able to “influence” their followers to purchase the product that they are paid to promote even with or without the #AD at the end of the post!

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

PR Professionals navigating the world of Online Journalism 

July 25, 2019

Online Journalism

There is no denying that the face of the media industry is steadily changing over time.

Print journalism is in decline and the move to online journalism is the new age of media. Over the past few months alone we have witnessed the print edition of The Times Ireland close down to solely concentrate on its digital outlet, and there have been major changes in Independent News & Media as sadly redundancies took place across a number of its newspapers. 

As print media goes deeper into decline, a number of long term print journalists are making the more stable move to online media.

Leslie Ann Horgan, former Editor of Irish Independent Weekend Magazine is now Head of Content with Her.ie and Ellen Coyne, former Senior Political Correspondent with The Times Ireland has taken up a role as Political Correspondent with Joe.ie.

The changing face of traditional to online media is often lamented among PR people and this can come with good reason. As out of date as it may seem, the PR industry needs print media.

For many PR professionals having a client appear on the front page of a newspaper tends to win out over an online piece and is often still deemed as more valuable to the client. 

Perhaps it is the case that there is still a great amount of value placed on print media coverage as this is traditionally how positive PR was measured and there is a slight reluctance and slowness to treat online coverage with the same respect.

It also takes time for PR professionals to build relationships with journalists and we tend to have ‘go-to’ print journalists that we have worked with over the years depending on the content we are pitching. It is important for the implementation of successful PR that positive relationships with online journalists are formed in the same respect. 

Online news media is growing at a rapid pace in Ireland with companies such as Maximum Media continuing their expansion into areas such as politics. As the shape of the media industry continues to change, new adjustments and relationships need to be formed as the PR industry navigates how best to work with online news media.

Regardless of print or online, PR still shines through as a way of valuable third party verification of positive news for you and your brand adding momentum and credibility to your other promotional activities.

Michelle Lynch, Fuzion Communications, PR, DublinMichelle

Michelle Lynch is a PR Account Manager in the Dublin office of Fuzion Communications, a full service agency offering Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Should your celeb ambassadors stay at home?

July 7, 2019

Should your celeb ambassadors stay at home?

That sentence might seem like a contradiction, coming from someone who works in public relations.

Raising awareness for worthy causes is part of my job when working with charities. Utilising the high profile and credibility of a celebrity is a good way to do that, right?

The answer is yes, sometimes.

Reputation is the foundation of the work I do. I know only too well how easy it is to damage a reputation and how difficult it is to build that reputation back up. I also know how easy it is for labels to be attached to the collective public mind and how difficult it is to change minds once an idea takes hold.

That is why everything I do in my role as a communications professional has to be strategic. It is my job to boost, but more importantly, to protect a reputation.

Comic Relief recently announced that it will stop sending celebrities abroad after BBC presenter Stacey Dooley posted a picture on Instagram with a young Ugandan child, along with the caption “;OB.SESSSSSSSSSSED” and a picture of a broken heart.

The post sparked outrage and Dooley was accused of ‘white saviour complex’.

Stacey Dooley Comic Relief post

But what was wrong with the image?

To begin with, it appears self-serving, the perception being that Stacey is using a child to push a charitable image of herself. In turn, this adds to the idea that countries such as Uganda are poverty-stricken lands that need to be ‘saved’.

Stacey’s refusal to apologise and her remarks that she “couldn’t care less what people think,” didn’t help to diffuse the situation that Comic Relief found itself in.

I have worked in several humanitarian organisations. I have sent a number of celebrities abroad to major crises such as Ebola and Syria. It makes sense, doesn’t it? The crises that are ongoing globally need to be highlighted.

Human suffering is occurring at a scale never before seen, yet organisations are finding it more and more difficult to get their message out there. Who better to help raise awareness than a celebrity?

Stacey is giving up her time and showing compassion in a difficult situation. Isn’t that a good use of her fame?

It is a complicated issue.

Yes, these crises need to be highlighted and reported on, but it must be done in a strategic and informed way.

Stacey Dooley appeared to be uninformed on what constitutes inappropriate behaviour. She lacked the strategic knowledge of the damage her fame could do and the powerful potential of broadcasting an inappropriate message to her huge following on Instagram.

Brand ambassadors who are under-prepared and unprepared can do untold damage to more than just the organisations they represent. The well-meaning work of Bob Geldof and Live Aid is a classic example.

Bob Geldof did put Ethiopia on the map in Europe and the U.S., but for the wrong reasons.

Today, the country’s reputation is one that is synonymous with the “flies on the eyes”, the “swollen bellies” and dry dead earth and it is holding Ethiopia back.

This kind of imagery has been used by the press to tell the story of African countries for nearly 35 years and it has led to the stereotyping of an entire continent as poverty-stricken, disease filled and desperate. This has a social and economic knock on effect.

Three years ago I travelled to Ethiopia to report on the effect of climate change. My colleague explained to me how, even now, his country is still defined by a famine that happened 33 years ago. He told me about how visitors come to Addis Ababa expecting to find a broken, grieving and barren country, and how they are shocked when they see motorways and skyscrapers.

There is no doubt that poverty is still a devastating problem in sub-Saharan Africa, but the image and reputation of the region has been irreparably shaped since 1984. Changing that stereotype and reputation is going to take a lot of work.

It is very difficult to move the public enough to donate to a charity.

I personally have heard arguments from countless members of the Irish public saying they won’t donate to the Syrian Crisis because they have seen many refugees with mobile phones who don’t appear to be “that poor”.

The temptation for a communications professional in that sector then is to only show the sympathy-grabbing, tear-jerking “fly-in-the-eyes“imagery. Shocking imagery is not balanced coverage of the continent’s more successful side.

Dooley using a photo opportunity with a child in Uganda and using them for likes or a photo op is not only insensitive, it continues the narrative of this stereotype. It is suggesting we need to “save them”, and we don’t.

The Mission Statement of most Humanitarian and development organisations is to inevitably go out of business, that the country will no longer need the organisation, to empower the people for whom they work, and to safeguard their rights and well-being post crisis and create a thriving economy that is sustainable.

Unfortunately images such as the image Stacey Dooley posted, does not empower anyone. It continues to empower a reputation so many Sub Saharan Countries have been working tirelessly to counteract.

It doesn’t matter if the action was well-intentioned, it is the impact that matters. 

Ciara Jordan - Fuzion CommunicationsCiara Jordan

Ciara Jordan is an Account Director with Fuzion Communications, a full service agency who provide Marketing, PR and Graphic Design Services from offices in Dublin and Cork, Ireland.

 

The end of the Business Card?

July 3, 2019

Business Card etiquette

I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a business card he connects with them on LinkedIn, so he has that electronic connection.

This is a perfect use of social media tools for business, but I think he is missing a big point of the business card.

For me my business card is an opportunity to showcase my brand to a new contact “Look who I am and where I work”, ““Look at what we can do”, “Look how well we look”.

I just love the Chinese and Japanese culture around business cards, how it is considered rude not to present your business card properly and then to examine a business card respectively and carefully when you are presented with one.

They almost have a ceremony around business cards – how they present it with two hands and you are expected to receive it in both hands, study it and put it beside you if you are at a meeting with them. The business card is considered to represents the person.

I remember 20 years ago when I first started Fuzion Communications, I didn’t have a fancy office, I was working with a borrowed laptop, but I invested in my branding and my business cards, as out and about meeting people, my business cards were my shop window!

Even in our digital age, I still like to present my business cards – and I always watch how they are received. I think it’s a great way to judge if someone is actually engaging with you, to see how they react when you hand them your business card.

So next time you present a card to someone, see how they receive it – and when someone gives you a business card, accept it with honour – you never know, they might have read this blog post too!!

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Niche Networking – Cork’s “Mixer On The Mall”

June 20, 2019

Gin !!

The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?

This new networking event is a refreshing way to kick-start the summer (or lack thereof!) in the style of a good old fashioned ‘pub crawl’ with the added benefit of connecting with friends and neighbours here on the Mall – it’s a real win win!

The inaugural event is being hosted by our friends at Electric and Republic of Work on Friday, June 21st which conveniently, is also the longest day of the year!

The ‘crawl’ commences at Republic of Work with a Graham Norton Irish Gin reception and hors d’oeuvres.

At Fuzion, we recently had a team building day at The Republic of Work’s new event space and I have to say the layout, design and hospitality of this relatively new addition to the South Mall has lended itself to become a real Cork gem.

The mixer then leads onto the Maldron Hotel, the ‘new kid on the block’, for welcome drinks and sharing boards. I have yet to visit so am looking forward to this one!

Following this, the evening then carries on to Electric Bar and Restaurant for cocktails and nibbles – My favourite!

It is great to see a blend of both the Cork business and social scene coming together like this to create a new avenue and incentive to connect.

So often we get caught up with the work on our desks, that we can tend to let networking take a back seat – not giving it the full focus it deserves.

Creating niche networking opportunities such as “The Mixer on the Mall” offers more of a variety, a relaxed vibe and is something that we as a community should do more of and encourage.

Events, as we know, take a lot of time, care and planning to get right – but once executed correctly can have a major impact on the success on the particular brands’ overall awareness, launch or initiative.

At Fuzion we love both arranging and attending events of all kinds!

..So, a big thanks to the guys organising this one, we can’t wait!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork.

Should we be using the Irish language more frequently in Ireland’s Media/PR industry?

May 29, 2019

The topic of the Irish language amongst Irish people can be a very touchy subject.

Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 million of us don’t!

Why is this?

Is it because of how Irish is taught to us in school, or is it just our lack of exposure to the language?

Even though about 95% of the Irish population cannot speak Irish fluently or do not use it on a daily basis, we are quite protective over the language in general.

To many, the Irish language is part of our Nation’s individual identity. We tend to view the Irish language as part of our heritage and culture, and it also separates us from and makes us different from other countries who primarily speak English.

If we are so precious over our language, then why is it not used more regularly? In my opinion, I think that we are afraid of the language due to how it was taught to us in school.

In recent years, the Irish language is slowly but surely making a more frequent appearance in our daily lives, though our media.

RTE 2FM have been a great role model by showing us that the Irish language can be fun.

This time last year, presenter, Tracy Clifford was not fluent in Irish at all. She took some time out to learn the language and since then she has presented a full show “As Gaeilge”, and this was a huge hit amongst listeners.

2FM superstar, Eoghan McDermott is a major advocate for the Irish language.

Since 2016, he has produced a full Irish music album, called “CEOL”. This album has featured some massive stars such as Ed Sheeran, Picture This, Macklemore, Saoirse Ronan and many more.

Since 2016, Eoghan has given away over 500,000 copies of the album to schools and competition winners all over the country.

This is such a huge undertaking, and a major commitment to the Irish language by 2FM and Eoghan.

According to Eoghan, he believes that there is a “retrospective appreciation” for (the Irish language), like the big firework Irish project that (2FM) do is the Ceol album.

So we get bands to record a song in Irish. Over the last two years, we’ve given away over 500,000 copies of CEOL and I find so many people will request a copy, because they did Irish in school and never really appreciated it, but now they are a little bit older and have gone back to learn or have started to try and brush up on Irish”.

The Irish language isn’t a scary thing, so I don’t know why we are afraid to speak/ use our national language in the media or even in our day to day lives. Our language makes us unique, so why don’t we embrace it. The more exposure we have to the language, the more we will understand.

I think most people have a very basic understanding of the language and can generally piece together what is going on.

The language in which we view our media is just the medium, we should be embracing our language and appreciating our cultural originality through Irish.

However, I think with more exposure to the language through our media and different PR campaigns, that people will become less afraid and start to embrace our powerful and unique language.

Check out Is Sinne Óg by Picture This:

Abigail Shaw - Fuzion CommunicationsAbigail 

Abigail Shaw is a PR Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

The Power of ‘Cancel-Culture’

May 22, 2019

Tati

‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand.

This term has been thrown around a lot in the online world and most recently can be seen in the online beauty community.

When someone is “cancelled” you can expect to see them being virtually excommunicated by their followers and subscribers, as well as by other social media influencers.

The recent feud between James Charles and Tati Westbrook, professional YouTubers, influencers and entrepreneurs, tore the internet in two and had an unimaginable impact on social media.

Tati Westbrook announced the recent betrayal of her so-called best friend, James Charles, being the final straw in their tumultuous relationship by publicly shaming him on both Twitter and YouTube.

Along with bashing James’ character, Tati made serious accusations against him, one of which was accusing him of being a predator. This fuelled a fire that engulfed social media platforms and attracted the attention of millions.

James Charles was deemed ‘cancelled’ by onlookers, losing millions of followers, until he finally addressed all of the allegations made against him. He responded with two videos to clear his name, he had ‘receipts’ and screenshots of conversations contradicting almost everything that had been thrown at him.

His video is currently trending at number one on YouTube and has over 36 million views. While James’ followers started to replenish, it was now Tati who was labelled ‘cancelled’ and whose follower count was and continues to dwindle.

Jeffree Star, another beauty YouTuber, influencer and entrepreneur, jumped on the bandwagon of attacking James Charles and has, along with Tati, been ‘cancelled’.

James Charles

However, Tati, Jeffree and James have since tweeted that they have settled the dispute behind closed doors and announced that they will not be commenting any further on the matter to the public again, mentioning hopes of their relationships one day recovering.

Some people question whether or not it was all a publicity stunt to boost their fame but it is to be left up in the air with viewers questions unanswered.

All that is clear is that within days the internet saw the bumpy rise and fall of these internet stars, the potential making and breaking of careers through the simple, yet fatal, term..

..’cancelled’.

Emer Healy, Fuzion CommunicationsEmer

Emer Healy is an Account Executive with Fuzion Communications, a Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Local Elections, old codgers and phone zapping…

May 21, 2019

Old codgers - Inniscarra Bar, Cork

We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you about everyone who has sat there before you and before them.

It was early on a Saturday evening and we were having a sneaky pint before heading home to cook some grub.

The two old codgers sitting at the bar sipped quietly on their  pints and every now and then there was some chit chat between them. One of the guys had a battle weary black dog with him who was busy going from one patron to the next, sniffing and being friendly.

For some strange reason there was a large election poster leaning up against the wall for one of the local candidates, Shane Fallon. I’m not really sure if this was a practical joke or if it was a serious election tactic by the candidate?!

Out of nowhere the two men got very animated and their conversation got louder and louder..

Those f##king posters are a f##king disgrace and they should be banned as they are ruining the environment

Wow….it went on..

Sure, don’t they have email and don’t they have the internet and..and don’t they have, you know yourself, can’t they just zap phones the way they do?

You are so right, a f##king disgrace!“, followed by lots of huffing and puffing and then back to their pints.

Were they right??  

It’s funny …just a few days beforehand I was standing in front of my Dublin Chamber Council colleagues presenting them an overview of our business sector.

To do this I reached out to many of the member companies, both large and small and looked for their feedback about trends in the sector.

A BIG MESSAGE was that there was a huge shift from traditional media to digital but this was loaded with a gentle warning that clients need to be very careful not to put all of their eggs into this one channel as you just won’t reach your audience in a way that your message will land.

As I walked back from the pub I noticed all of the election posters – who do I like the look of?

When I pushed opened the front door open I looked at the flyers that had been pushed through the letter box – who are you and what are you promising?

And if I believe you really care about the location I do expect you to knock on my door and chat to me.

I tweeted three of the candidates who had dropped in their literature and two responded. One just took herself out of the running!

It’s great that the old codgers got so animated about the environment (there probably should be a limit to how many they put up), but unfortunately a candidate who relies only on email (GDPR has that one squeezed to death!!) and zapping phones (I’m taking this to mean social media) will not be successful.

The candidates need to integrate their social media with their traditional media and however they manage it, they need to be recognised, liked and if possible connect in some real way with the voters.

Get out and vote this Friday!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland


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