Posts Tagged ‘PR’

The Importance of Staying Visible..

February 8, 2021

No matter what way you look at it, the Covid-19 pandemic has been a trying time for everyone. But as the saying goes, ‘with every cloud there is a silver lining’ – which in my view has been the drastic business transformation and surge of digitisation that we have experienced over the past year.

There has never been a time when staying visible online has been more important for business survival.

With doors closing around the country due to the on-going Covid-19 level 5 restrictions, many businesses have had no choice but to adapt ‘from bricks to clicks’ in order to remain viable.

At Fuzion, we work closely with the Local Enterprise Offices (LEOs), to help share the stories of the hundreds of micro-enterprises and SMEs around the country with media – in the hope that it will encourage and inspire others who may be looking to start or grow their business – or for those struggling, to contact their Local Enterprise Office for support.

Through this work, I have been fortunate enough to work with some amazing LEO client businesses from all over Ireland – helping to share their stories of how they have adapted / pivoted (…..even battled) through the pandemic and how they have come out the other side with the help and guidance of the LEOs.

The LEO Trading Online Voucher has had particular impact across the country – with over 13,000 TOV’s approved in 2020…… That’s a whopping 13,000 businesses supported with developing or enhancing their online presence!

From this work, my little nuggets of advice to any small business would be:

  • If you haven’t already, contact your nearest LEO – they provide so much support in terms of business advice, mentoring and grants such as the TOV mentioned above, Business Continuity Vouchers, Feasibility Grants and so much more
  • Again, if you haven’t already – get online! A website ideally or a social media channel where you can keep your customers updated, share new products, blogs etc.
  • Try to think outside the box – now is the time to create a new branch for your business or solution for your customers – take the chance it could pay off!
  • Work on your ‘story’ in three short paragraphs & engage with local media to share your story or share via short blogs / social posts
    • How/Why you started the business
    • How your business adapted / transformed – (including any relevant figures such as online sale growth Vs 2019)
    • Any future plans that you have for your business – ie. new employees, overseas expansion, new stockists etc.
  • Good quality, high resolution photography is a must if engaging in any PR / online activity
    • Know your angles
    • Use colourful props or something that explains your business in the shots
    • Images can be taken by a PR photographer or on your smartphone with a family member or friend if taken landscape
  • Create video content – whether it’s short 30’ second “Meet the Team” videos or a “Hero Video” explaining your business proposition – it is an engaging way to reach your audience
  • If you are a sole trader or very small business – it can be an isolating place – join a network or reach out to professionals (such as ourselves 😉) if you need a sounding board or business support
  • Be consistent and persistent
    • Stay visible & keep plugging and reminding people of why you are so great and why they need your products / services!
    • Use social media advertising and Google Ads to your advantage – with so much competition online – it pays off to pay a little!
    • Connect and talk to your audience online – ask them questions and engage – you might learn something new!

Much of this you may already know – but I hope it has helped just to be reminded or re-energised your motivation!

Most of all it is important to know that the opportunity is there for those who wish to dive head first into the challenges – the decision is ultimately yours whether to stay the way you are or take the plunge!

Suzanne Meade, Fuzion CommunicationsSuzanne

Suzanne Meade is an Account Manager with  Fuzion Communications, who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

Buy a Newspaper..

September 21, 2020

Buy a newspaper

I was delighted to get a call from my local newspaper recently to let me know they had returned from their Covid 19 closure, and asking me if I had any stories for their next issue.

The local paper has always been the ultimate in county pride – getting the graduation picture in the local rag was bragging gold dust for many’s a mammy and daddy!

Regional media is the community cornerstone, the pulse of the town but Covid 19 has changed the media landscape forever.

It was the final nail in the coffin for many local and regional newspapers that were already just barely surviving. Many were forced to close, simply because there was no advertising and zero revenue. It left many journalists unemployed.

It is fantastic to see some return, but devastating to know that several never will. What a gaping hole those well-loved local newspapers leave.

The local newspaper is one of the most valuable media outlets, as well as one of the most credible. It tells the story of a local audience from an insiders perspective.

No Facebook, Instagram or Twitter will ever be able to do this.

The role it plays is essential to our society, our culture, and our democratic reporting. The free press are the gatekeepers for our democracy. With the rise in fake news, the press has never been more important.

But, we must also remember the reality that local newspapers are also businesses.

They must make a profit to stay alive. And they won’t make a profit if their value is not seen, including their advertising value. Advertisers won’t see their value if the public and the local audience don’t read the paper.

Buy a newspaper. Our democracy depends on it.

Ciara Jordan, Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing Agency with offices in Dublin and Cork, Ireland.

Internships during Covid19

August 31, 2020

Finishing college and entering the workforce is a difficult time in general. Throw in a global pandemic, widespread job cuts and you’ve got yourself the Month of June for over 225,000 third-level graduates!

Trying to seek employment is tough, regardless of qualifications or stage of life.

I spent four years in college, writing reports, working on projects and completing modules with a lecturer always on hand to help. Then, all of a sudden on some sunny, yet wet day in mid-March, I get told to leave the college and go home.

Just like that, I felt robbed of my last year in college.

What I had been working towards for the past four years no longer seemed important. Online lectures, shared Google Docs, hours of sitting in the sun feeling guilty for not sitting in front of the laptop, was the reality of my last few months of education. The focus then was on getting it done. Getting my degree, which I had been so set on. The notion of finding a job only filled my body with anxiety, so I put my focus into doing the best I could to finish my course.

Having completed two previous internships, I am pretty familiar with expectations of the intern and the company. I think they are such a great opportunity, both for the student to get insight into the running of a business and for the business to seek and train new talent as well as getting some fresh insights and enthusiasm.

Throughout my time in CIT lecturers always mentioned Fuzion Communications, a full service PR agency with offices in Dublin and Cork. It wasn’t until the end of July that it really clicked with me – Get a job you love, put some confidence into yourself and your abilities and email them!

My mam always told me growing up that I should pick a place I really want to work in and get a job there, easy as that she said!

I have been interning with Fuzion Communications for almost a month now. Time flies when you’re having fun! Initially I thought it would be difficult working from home without being able to ask someone at the desk behind a quick question. However, fortunately for me I work in a communications company and the team here are more helpful and available to talk throughout the day.

Zoom has become my best friend!

Only having to wear office wear from the hips up is a joy. I couldn’t be happier with my first job after college. I’m learning more than I ever thought I could as an intern, and I’m really getting a taste of what a career in PR would be like.

Safe to say I’m very excited for what the future holds.

Heather JordanHeather

Heather Lordan is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in both Dublin and Cork.

No better time to learn a new skill – no excuses!

June 18, 2020

Podcasting

We always say to ourselves, “Oh, I don’t have time for that”, “I am too busy”, but we can all honestly say that over the last few months we all have had much more time on our hands. Even those of us who are working from home, we do not have the commute to the office, so that itself is time saving.

I have always loved technology and being a curious person, loved knowing how new gadgets and equipment work, so when I was asked by Greg if I was interested in helping him to edit his many podcasts, of course I said I would be delighted to.

I have listened to the #WinHappy podcasts for a while now, even before I commenced working with Fuzion and I was always impressed how great the quality of them was and ignorantly I didn’t realise that there were many hours of editing these behind the scenes prior to the finished polished product!

The software we use is Adobe Audition 2020. I have never used any type of voice editing software before and I have found it fascinating looking at the different sound waves on screen and that they transcribed to sound. Editing my first hour long podcast took me almost an entire day. Thankfully since my first podcast edit that time has drastically reduced as I get more used to the software.

Another learning when you listen closely is how many times all of use  “emmmms”, “aaaaaas”, “likes” and “you knows” in our normal conversations!

I spend time removing many of these to ensure the conversation flows smoothly, which in turn will give you that finished polished product. I have even become much more conscious of myself when speaking as it has made me realise, we all sneak these words into our sentences in every conversation, a strange habit in my opinion.

The few that I have edited these past few weeks have been with different people from different walks of life and very different businesses. Each conversation makes you feel that you are in the room with the speakers. After each one you genuinely feel you know them so much more than you did before listening to the podcast.

When I see these people and their businesses on various social media platforms, I have a sense of pride knowing that I helped to get their chats with Greg out to the public domain.

These are some of our recent episodes (they are all great but if you have the time check out 11 Year old MC Tiny..he is a ticket!):

Tales from the top floor and much more with singer songwriter Jack O’Rourke

 

Talking Food Glorious Food with food writer and activist, Joe McNamee

 

Early Communications is Queen and Transparency is King – A pan European review of communications by experts during the Covid crisis

 

The unique role of social media throughout the COVID19 crisis

 

Helping the vulnerable as well as Sales and Leadership with Ian Hannon of Activate Training

 

Legal issues arising from Covid19 and much more with Robert Bourke, Partner in Charge with HOMS Assist

 

11 Year Old Rapper, MC Tiny says he nearly had a “meltdown” the first time he entered The Kabin

 

There is no hurling on the ditch with Paula Cogan, President of Cork Chamber

 

“When you let the light in, it makes all the difference” says the positive Gina Murphy of Hugo’s Restaurant as she prepares to reopen

 

I always thought to learn a new skill like this that you would have to be technically trained but alas that is not the case – you just need someone who is happy to show you the ropes!

That is something for me that stands out with Fuzion from any company I worked with in the past, Greg and Dee are very open to the entire team always learning new skills and not just the role you were hired for.

So, for those of you who have ever thought about learning a new skill but thought you couldn’t, wouldn’t or merely thought there was no time – there are no excuses, even for an elder lemon like me….!

Or even better, if you wanted to chat to us about being a guest or even us producing a show for your business feel free to contact me olivia@fuzion.ie or Greg greg@fuzion.ie .

Olivia 

Olivia Trought is the Office Manager with Fuzion Communications, a full service agency providing Marketing, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork.

 

Remote Meetings – Rules of Engagement

May 19, 2020

Over the past few weeks from toddlers to elder lemons, we have all had a baptism of fire when it comes to remote meetings.  

While we are well used to them at this stage you can see already an A to Z of how people are great or not so great using them so I thought it was worth writing this as we can all get a little bit better – it’s all about Communications!

Love them or hate them, they are here to stay, so I have some tips that have helped me through this new way of working and could help you as well.

For us at Fuzion, it gives us the opportunity to say that we are very much open for business, sleeves up and ready to help. And it’s working for us – we even have won new business for the first time ever without ever having met the client face to face!

When the lockdown was announced first, we thought that was the end of all of our Social Media and Media Training as well as our Brand and Communications Workshops, but we quickly adapted and we have been busier than ever thanks to Zoom.

Remote meetings will never replace the valuable face to face connectivity but if we can get remote meetings right, think of the time we can save, not to mind the benefits to the environment and our pockets. 

It could mean that when the world “reboots” if we embrace remote meetings we will be far more productive and effective as individuals and as organisations and we might even win back some more quality of life.

Here are some of my learnings since conquering the fear of my laptop camera!!

  1. Be mindful of your image

Treat remote meetings as if you are all in the same room.

Wear work appropriate clothing and be mindful of your backdrop. If you have a home office, how about using one of your company’s pop ups, or if that’s not feasible either have a blank wall, or a backdrop that is clutter free.

The first week I just wore my gym gear – who cared…. It turns out I did. 

Part of my ability to thrive and not just survive during this time is keeping to my rituals and that includes giving myself time to look well every day – that way, if there is a last minute meeting – well I’m ready for my closeup!!!

  1. Turn your camera on – don’t hide

Pre Covid the majority of people kept their camera off and blamed the wifi! Now it’s becoming less acceptable to have your camera turned off.  

Now most people almost resent it where people leave their camera off.  You almost feel that they are hiding something, or that they don’t want to engage with you fully.

In most cases no one will say anything but they will see you (or not at all!) in a different light if you are the hidden one.

  1. Have the right light

Don’t sit with your back to the window or to strong lighting – all people will see is your silhouette. Use soft natural light to illuminate you in front or to the side. 

If you don’t have good lighting, invest in an LED Ring Light – They are great value, can plug into your laptop and offer a variety of lights and strengths depending on the natural light in the room.

In my room, I work with the light behind me, so I have positioned my laptop on books to the side with one of these LED lights behind the camera, so when I’m on a Zoom call, I turn the light on and it really softens the lighting.  

  1. Frame the camera correctly

Try out a number of positions/locations for the camera – which may also change during the day depending on light. 

Show all of your face. Place the camera at eye level or higher. Looking up at the camera makes you look more engaged (so they say!!)  And look into the lens, not at the screen. That’s where the people are, and that is how you make eye contact.

I have been on one or two meetings, where the other person’s camera was pointed at the ceiling, which is definitely worse than not having the camera on at all!!!

  1. Drown out noise

If you are in an environment where there are other people working near you, or there might be other distracting sounds you might consider using headsets. They could be the typical ones that come with your phone.

I’m working in an office on my own so I find the mic and the speakers on my laptop work fine, however some colleagues that run workshops and webinars prefer to use headphones or a headset with a mic.

Click this link that I found on the Zoom help resources on best cameras and headsets

  1. Sit up straight and proud

Don’t slouch, sit on a chair, rather than a couch if possible, so it feels more like a meeting setting. Don’t move as much as you might during an in-person meeting, and stay within the camera frame.

Saying that, I work from a couch, with cushions supporting my back as I work. 

I have my laptop to my side, connected to a big screen on a coffee table in front of me and my cordless keyboard on a tray on my lap. Very comfy as as it makes room for my new work colleagues – my dogs Honey and Bert either side of me!!! 

When it comes to meetings, I lean toward the edge of the couch, sit up straight, turn towards the camera which is to the side, so that the backdrop is the wall rather than all the cushions surrounding me. It keeps me focused sitting at the edge of the couch and I have my cordless keyboard and mouse on a tray, so I am able to access the screen if I need to.

  1. Look engaged

Remember it’s not a mirror, so don’t go fidgeting with your hair, or don’t click away on your computer keyboard while someone is talking. If you really have to click away or if there is any external noise like the dogs (or the kids) acting up, then mute when you are not speaking.

I was at a meeting the other day, where one of the ladies kept on tying her hair up and then down. She forgot that everyone could see her.

I think I preferred her hair down lol!!!

  1. Be on time

And that means joining the meeting a few minutes before the start time, to make sure your connection is working OK.

It’s sort of like getting the meeting room ready for the meeting. When I worked in the office, I’d always make sure the room was in order before the meeting and this is my way of making sure I create the best possible impression by being on time and that everything is working properly.

  1. Keep Meetings Short

Some people find remote meetings more draining than face to face meetings. So try and keep them to less than an hour. After the meeting walk around for a few minutes, grab a coffee or give the dog (or kid) a treat for behaving during the meeting!!

I find that I have to focus much more during remote meetings. I want to be sure I hear what everyone is saying and that I’m 100% engaged. So afterwards I feel really drained, but I find it helps keeping them to under an hour if at all possible.

  1. Go Zoom

I know there were some security issues regarding Zoom during the first week or so of the lockdown, but we find this platform really reliable and the quality of audio, visual and screen sharing functionality really good. 

It’s free to use to host meetings if they are under 40 minutes and it’s also free to use if you are just joining in on a meeting. You just need to download the app the first time you use it.

Their website is really great as well for tips on how to use the platform as well as general help with organising webinars, meetings or just working from home. Click here for a blog post from them I found really useful – tips on how to meet like a pro while working from home.

The biggest reason for using Zoom at this stage, is that it is quickly becoming the standard. People are becoming very familiar with it and if it is a meeting, a training session or a webinar make it as easy as possible for them and don’t place any barriers to entry, such as another platform they may not know.

So, that’s all from me – I hope you find these simple tips really useful, and you never know I could be meeting you soon, on Zoom or even better in person!  

Deirdre Waldron, Fuzion Communications, PR ConsultantDeirdre 

Deirdre Waldron is the founding partner of Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Life in Lockdown – the bad and the very good?

April 27, 2020

Car Parade - Saint Patrick Day 2020

What a strange situation we all find ourselves in.

We are all used to getting up, taking the kids to school, going to work, having the kids collected from school and then head home from work, make dinner, supervise homework…this has been our way of life for many years.

We all wondered, well, I know I did, what would it be like to work from home?

My husband does it regularly and does so with ease – little did we expect for this decision to be forced upon us, with some people thriving and others not so much.

I for one, must admit that I do very much enjoy the social interaction and before the COVID19 lockdown was introduced, when we were all initially advised on March 12th to just be cautious, only travel if you need to go to work etc, I did continue to head to work, albeit in the office on my own. I did still enjoy heading out to work in the morning.

When lockdown was introduced, that is when I had to realise that I could not travel out and needed to heed the advice and stay home, that’s when it started to feel real for me. It was going to be a long few weeks but that’s what needed to be done.

I must say I thought I would have found it hard and yes, the weekends are tough as there are hours that need filling, but overall it’s been great spending unexpected time at home with my family. We have enjoyed spending every meal together, which I know might be the norm for some, but as a busy household that just didn’t always happen.

We are now going for our daily walks, chatting more in the evenings and overall spending much more quality time together. My younger daughter who is a Junior Cert student was initially angry that the exams had been cancelled, but on reflection is enjoying the time away from the books.

My older daughter, who is studying for college exams is coming around to the fact that these are now to be done online, this is unprecedented but is accepting that is the best option at this time. She likes exercising, and we always encourage it as parents and she wouldn’t have done an outdoor 5km run previously, but just this week she completed one for charity!

I know that wouldn’t have happened unless it was on the treadmill in the college gym. Speaking of treadmills, my boss mentioned at the start of all this, that now is an opportunity for us all to step off that treadmill that we are all on, each and every one of us are rushing around and this needs to stop.

I am so grateful to work with a company that are so passionate about their employees and make it their priority to check in with us each and every day, either on Google Meet or via Zoom.

In terms of interacting with each other, the communication tools that were the norm were Facebook, Instagram, Twitter, Snapchat and lately TikTok, which is how my older daughter communicated. My younger daughter thankfully isn’t on social media, but they sent hand written letters to their friends this past week, something they have never done and even questioned the price of a stamp – €1 for a stamp, they were shocked, so this for me was a very welcome change!

In 2018 I set up a local private group Facebook page for the village I live in and it had been slowly gathering traction but recently it has gained many followers and with all that has been happening it has been a great information platform for the community.

On St. Patrick’s Day, I put a call out at 1pm to have a car parade around the village (population of under 1000) and at the suggested meeting time of 4pm.

100 vehicles turned up, including sports cars, old cars and even tractors, whilst everyone staying in their vehicles and practising social distancing. The feedback from parents was exceptional in that the kids loved it, we drove around their estates, beeping the horns, waving to neighbours and that sense of community spirit was really special and something we will always remember.

Another initiative the Facebook page was really useful for was when I asked for local volunteers amid this pandemic. There are elderly and vulnerable people living in our village and I was aware that they may need help and again I was inundated with volunteers who are all currently on standby, should they be needed.

Last week I asked for families if they were interested in book swapping as some parents were saying that their kids were bored at home as every book in every room had been read over and over and once again, so many came out and dropped off books in the suggested location, all sanitized and ready for delighted kids to collect. Just one online platform facilitating us to help in our local community.

So what I would like to finish with is, yes, this is not something we all thought would happen, there are family members we miss dearly, but in the meantime let’s all embrace it, this time will pass. It’s only a “pause” and we will not get this down time again.

Stay home and stay safe.

Olivia 

Olivia Trought is the Office Manager with Fuzion Communications, a full service agency providing Marketing, PR, Graphic Design and Digital Marketing services from offices in Dublin and Cork.

HR – When the chips are down what kind of employer are you?

April 26, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Not all heroes wear capes, some wear a press badge.

March 27, 2020

Media

I am very proud of Ireland and how we are responding to the Covid-19 pandemic.

Doctors, pharmacists and nursing staff are heroes and showing up to fight this crisis day in, day out, Ireland Vs Covid. As our Taoiseach said, “not all heroes wear capes”. Corny, but also very true.

The less championed hero is the media.

The Irish media are doing a stellar job. Behaviour change is essential in Ireland’s response to this pandemic and the press are key to this. They are the ones that set the tone and keep the message relevant and fresh in the public’s mind. Wash your hands, don’t touch your face, keep your distance.

The media are also front line workers and putting their health and in some cases, lives, at risk in order to save lives.

On top of all of this, they have been forced to learn new ways to do their job.

From Newstalk’s Ciara Kelly reporting from her hot press, Claire Byrne hosting her show from her garden shed while at home suffering from Covid 19, to Ryan Tubridy presenting the Late Late Show to an empty audience.

This is all a stark reminder of the new reality of our lives. News media has been forced to work remotely and adapt and innovate in ways they never have. Print newspaper teams are working from home and are still managing to deliver breaking news and put together a daily paper from multiple locations.

Who said print news is dead and can’t adapt?

These are unprecedented times, and we all need to become accustomed to a new way of living.

It has been said several times that this is the calm before the storm. It is possible that we may all forget the new behaviours that have become our new normal as we settle into new patterns and routines. We may stop singing happy birthday every time we wash our hands. We may forget that touching our face is not allowed, or get sick of staying inside in a few weeks.

But it is the media who will ensure this does not happen by reinforcing the message and continuing to remind us that this is a marathon, not a sprint. We must all play our part.

The next time you are washing your hands for 20 seconds, think of the heroes reporting from around the country who are making sure you don’t become complacent and are who are literally saving lives by helping a nation to change its behaviour. The media play a key role in our society, and this crisis demonstrates that.

Not all heroes wear capes. Some wear a press badge.

#JournalismMatters

Ciara Jordan - Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications and she leads the media training team, from our offices in Dublin and Cork.

Top tips for Remote working – for leaders and their teams 

March 26, 2020

Working from home

If you are fortunate enough to be able to work from home during this time, we wanted to share with you a few top tips to be as productive as you can be and also bust a few myths about working from home too. 

In a lot of companies the idea of remote working can seem daunting and a lot of people are very skeptical of it. “How do you know people aren’t slacking off?” is a common question people ask when the topic of working from home comes up. But effective remote working starts at the top with the leaders. 

There is a perception that if you can’t see your team working, then they are slacking off but any worker regardless of where they are working from can slack off if there isn’t proper communication in place. If someone understands clearly what work they are responsible for and works accordingly, they should be able to get the job done no matter where they are located. 

So the first tip is of course Communication! 

Communication is key. 

Offline working – A lot of remote workers might feel they need to constantly be online and show they are working at all times but if you need to delve in to a big task – communicate this and let your team know you might be offline working on a project for a few hours, add it to your calendar or your chat status. 

Speak in person – Hold a catch up call with your team and keep in touch, it’s not as easy to have a quick chat with your co-worker when you’re working from home but it doesn’t mean you shouldn’t. Check in with your teammates and see how they’re getting on – just make sure to brush your hair before the video call! 

Chat tools – Use chat tools like Google Hangouts, and Zoom. These tools can really make working from home and communicating with your team a lot easier. 

Track your workday as you normally would – set tasks and take breaks.

Task planning – It’s really easy to get distracted when working from home, so assign yourself a few big tasks you need to get done that day and try your best to get the worst one out of the way first.

Take your breaks – Working alone at home can be hard so take a coffee break/lunch break as you normally would – walk away from your work station/go to a different room and take a break, pet your dog, talk to you mom, call a friend, go for a walk or maybe even do a quick stretch but be sure to assign yourself a time to come back to your desk at, as it’s very easy at home to take too many breaks and get distracted so keeping yourself accountable will do wonders for your productivity. 

Remote working

Get dressed and set up a workstation away from your bedroom if you can. 

Sitting in your PJ’s all day will not help your productivity…as tempting as it is! 

Fuzion Cuppa

Create a remote team culture

Your company culture doesn’t have to take a hit during this time. Implement a fun way to stay in touch with your co-workers. For instance here at Fuzion we have our Fuzion Cuppa everyday at 11am where we make a cup of tea/coffee and catch up with our colleague and see how everyone is. This is a fun way to let everyone know it’s business as usual and we’re all still staying connected with each other. 

Exercise 

If your day looks something like bed to chair to couch to bed then make sure you get outside and get some fresh air and some steps in. It’s not only important for you to get some exercise, but it’s also important for your mental health to get out of the house at least once a day. 

Have a dance party at home(sure nobody is watching anyway!!)

Know when to log off 

This can be one of the most challenging aspects for remote work, as the world is becoming increasingly connected but it is important to develop a habit of setting a time when you officially “log off” for the night. 

And last but not least: 

Embrace the perks of working from home. 

This is a tough time for us all, but if you are able to work from home enjoy the positive side of it. No morning commute, endless cuddles with your pets, nice views, midday dance parties, the memes, the tiktok’s, more time spent with our loved ones – the list is endless!

Michelle

Michelle Harrison is part of PR team at Fuzion Communications, working from our Dublin office

An Innocent Rebrand?

March 18, 2020

Innocent’s social media team is back at it again, with their genius PR stunts.

After their ‘Pancake Tuesday‘ craze encouraging the public to use their lemon and lime sparkling drink rather than lemon on their pancakes, Innocent have hit us with a branding stunt. In terms of social media engagement and key messaging innocent hits the nail on the head with this stunt.

Innocent rebranding

Posting on their social media platforms, the juice brand announced new shiny labels for their smoothies, claiming the drinks are now boosted with even more vitamins than before. What looked like packaging created from WordArt, followers were left rather confused about their new, unoriginal designs.

As the online community often does, individuals quickly became critical of the new packaging, pointing out obvious errors.

Between the misuse of upper and lower case letters and simple spelling mistakes, not to mention the use of the comic sans font, the new labels were a complete disaster.

However, Innocent used the increased engagement to their advantage. Responding to one commenter ‘We wanted a fun font with a lot of energy. It might not be for everyone, but we think it really packs a punch, like the extra vitamins in our drinks.’ They were promoting their key messaging in their replies.

As more opinions flowed in, Innocent continued to announce more rebrands and new labels, exaggerating the comments they had received. When one individual said there weren’t enough pictures on the labels, Innocent came back with packaging with only pictures. Several joked that there wasn’t enough comic sans so Innocent went full throttle with the font and so on.

Innocent rebranding

Innocent re-branded a total of 12 times within 24 hours, with each rebrand as ridiculous as the next. 

While Innocent’s designs continued to receive a bashing, followers were delighted their opinions were being considered. The social media team continued to respond to their audience and made fun of the rebrand in the process mentioning over and over that their smoothies contained more vitamins, again reiterating their key messaging.

The stunt was completely genius! 

Some LinkedIn followers also copped on to their clever strategy “Looking at their Twitter, the Innocent team are responding to the hate with even more terrible designs, generating even more engagement. They know people love a moan and are quick to share their dislike so well played, as always innocent drinks! Great way to showcase the brand and flavours and get people talking!

Both rebranding and PR stunts can be risky business and are often open to backlash however, Innocent executed this stunt perfectly using the wit and satire, they are typically known for as well as running a clever experiment that showed them how people felt about their brand!

Niamh 

Niamh Lawlor is an Account Executive with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.


%d bloggers like this: