Posts Tagged ‘twitter’

Some Twitter changes to curtail spam tweets and “Tweetdecking”

March 7, 2018

TweetdeckingIn a move to prevent the growth of spam and fake news, Twitter are making changes to their Tweetdeck platform.

To be clear: Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behaviour may result in enforcement actionYoel Roth, manager of trust and safety at Twitter, wrote in a blog post.

Note – this is ironic as Tweetdeck is their own application that facilitates this behaviour!!

For those of you who are scratching your heads now asking what is Tweetdeck and how it helps spread fake news/spam let me break it down for you:

Tweetdeck is a platform mainly used by digital professionals to monitor and post from Twitter accounts. For those of us who work in social media management, it’s a very useful tool where we can monitor what’s going on with all of our clients and post from their accounts, including the ability to schedule posts into the future.

However, in the last couple of years a new practice has emerged known as “tweetdecking” whereby users are tweeting content across many accounts added to their Tweetdeck in exchange for payment.

Have you ever noticed several famous accounts tweet the exact same thing at the same time? That’s tweetdecking!

Basically, what these accounts are doing is using multiple accounts to cause their tweets to go viral.

It can be something simple like a company trying to spread their offers, a celebrity trying to go viral or something more sinister when it’s someone creating fake news and spreading it.

If you see a tweet that has a huge number of likes and retweets and it’s appeared in your feed more than a couple of times, are you more likely to believe it?

With these new changes Tweetdeck users will no longer be able to bulk tweet, retweet, like or follow using several accounts at the same time.

These changes will also affect third party applications such as Hootsuite where you can do similar actions.

So, in a way it’s good news as it prevents users being able to spam others with fake news and nonsense tweets….

However, for those of us that use Tweetdeck and have those times where it’s relevant to post or retweet from two accounts, we’ll just have to do it separately and take an extra five minutes (we don’t have!!) switching between accounts.

Check out our latest Fuzion Win Happy Podcast where Greg Canty and Alma Brosnan discuss these changes and also the features of Tweetdeck and Hootsuite that may be useful to heavy social media users:

“Tweetdecking and other social media developments”

Fuzion Win Happy Podcast - Social Media Series

Alma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

 

 

Listening and doing nothing

October 11, 2017

Donald Trump - Twitter

Right now, we are living in an ever increasingly strange era.

A bright orange barely human is in charge of the largest nuclear arsenal in the world, and seemingly quite anxious to have a go at using it.

His counterpart in the East – with equally baffling hair – is egging him on and approximately 7 billion people are at the mercy of their moods. This will go down as the dumbest period of human life on earth, or at very least, as the dumbest period of untethered “leadership” in the developed world. 

On a somewhat lighter (but connected) note, both Twitter and Instagram have made some small but significant changes to their platforms recently, in an attempt to improve users’ experiences making them easier and faster to use. 

As users of social media for the past ten or so years, we should be ok with ongoing updates where features that we know and love are “updated” (i.e. removed or positioned elsewhere on the platform, in an non-linear manner – yes, I’m looking at you Facebook for all the things that you’ve done to the time-line. #smt). 

As recently as June 2017, Grace Kim, Twitter’s head of research and design said “…with lots of feedback and ideas from you, we’re refreshing our product… We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better,”. 

But its quite apparent that these companies are not listening to their users. 

In this turbulent time, where people carrying swastika flags, can declare themselves NOT nazis, (note – we are deliberately not giving these words the respect of Uppercase first letter) and use Twitter to publish messages of hate and violence, where threats of sexual violence can be made against people for “offences” such as not shaving their legs, or wanting to be referred to as she/her or he/his, where people can be called offensive terms by the president (he doesn’t a capital “P” either!) of the USA for taking a knee protest, neither changing profile pictures to circles nor increasing the character limit to #280 was not on anyone’s agenda. 

Mike Monteiro has been an outspoken member of the Twitter community asking for DT’s removal for repeatedly touting the terms of service of Twitter, writing on Medium he says “DT has been violating Twitter’s “rules” for years. Calling out individuals, entire ethnic groups, dog whistling his violent white supremacist base, taking on a Gold Star family, a US judge of Mexican heritage, retweeting a gif of Hillary Clinton being attacked, going after journalists. This is hardly acceptable behaviour for a regular human being, much less a US President. Twitter has, rightfully albeit slowly, banned other users for similar behaviour. 

Monteiro intelligently and correctly has spent considerable amount of time and effort engaging with @Jack and @Biz (Jack Dorsey, Twitter CEO & Biz Stone, co-founder of Twitter) highlighting the many instances of misuse of their platform by extremists (I’m including DT in that description…) and what should be done with them, according to their own Terms of Service.

By the levels of engagement between them, they clearly see what he’s saying, but they aren’t listening or are deliberately choosing not to do anything having listened. If they were, there would be less hoo-haa about #280 (which, lets face it, just makes Twitter a rubbish Facebook) and more about ensuring that users behaviour on Twitter was appropriate, respectful and not warmongering. 

In a similar manner, Instagram recently updated its app, allowing users greater functionality (to use multiple images in a single post, landscape and portrait modes, and, errr,  stickers, similar to Snapchat – you know those annoying floral headdresses and bunny rabbit noses? Yeah, those!!).

Some of the updates have been great – threaded comments, the previously mentioned multiple images per post, and Instagram Stories, but there is one simple thing that users have been crying out for, and that is a chronological order of posts. 

Clearly Instagram, much like Twitter, is a commercial endeavour, not some sort of altruistic venture, and its algorithm is built so that the advertising (which thankfully has become less invasive in recent months) is aimed at the correct target audiences, but forcing users into a system that they have clearly expressed as not being something that they want, is a sign that a company is clearly not listening to its user base. 

Perhaps the numbers won’t fall, perhaps we have all become immune to asking for something from a service, and never getting it, but surely that’s a strange set of behaviours to adhere to!

What does any of this to do with design?

Well, everything we do in Fuzion Communications is a reaction to a briefing from our clients.

They tell us what they need and what they want, and we take it from there. Design is a heavy mix of solution providing, communications and creativity, and as designers a huge part of our process is listening to our clients to provide them with creative work, that satisfies their brief. 

Ultimately, our design comes from listening.  

Phew…that’s off my chest!

Jonathan Leahy Maharaj - FuzionJonathan

Jonathan Leahy Maharaj leads the Graphic Design Department in Fuzion with offices in Dublin and Cork, Ireland 

 

The best tweets come first – Simply not the best!

May 28, 2016

Simply the best

Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.

The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.

What exactly is a ‘best’ tweet?

Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.

This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.

Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.

For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.

As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off by doing the following:

PC/Laptop

  • Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
  • In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
  • Unclick this and you are in business!

best tweets first featureMobile device

  • Go to your ‘home‘ page by clicking on the ‘Me‘ button
  • Click on the little ‘wheel‘ symbol next to your thumbnail
  • Click on ‘settings‘ and then click on the ‘timeline‘ option
  • Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)

I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.

Happy tweeting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

The end of the Golden Era of Social Media?

October 15, 2015

Jack Dorsey - twitter

Will we look back at this time and talk fondly of the ‘golden era’ of social media….?

I write this as we have just heard that Twitter have announced that they are laying off up to 336 people, 8% of their workforce. When the most beneficial of all the social media platforms has reached this point it makes you wonder.

Like every other business they must make money!

Roll forward just 5 years. Will we be saying..

“It was an innocent time when for free we all opened personal accounts on Facebook, we connected with friends, shared and uploaded our pictures. It was pure, we were able to communicate and voice our opinions without interference.

Businesses jumped in and opened accounts for free and publicised their wares.

It was really enjoyable and effective with all of us being able to see content that we wanted to.

Mark Zuckerberg - Facebook

Unfortunately it all changed when it became big business (like every other business they had to make money!) and now it is just like a huge advertising platform, which no one bothers using any more because we stopped seeing the content that we wanted.

And what about Twitter …We had such fun opening accounts for free and following who we wanted and them in turn following us and interacting as much as we wanted.

Eventually they wanted all of our personal details for advertising purposes and business accounts became different to personal accounts.

Of course the ‘free ride‘ had to finish at some point – we were naive to think it could continue the way it was.

Looking back, considering all of the benefits I enjoyed I think I would have been quite happy to pay a subscription instead of seeing it ruined the way it has been.

It’s a pity it’s gone.

Do you remember when LinkedIn was free and you could connect and post content until the cows came home, all for free!

It’s ironic that it’s half as effective now as it was when it was free!

As for Instagram ..we had great fun posting fab photos and interacting and now unfortunately its full of adverts and corporates posting commercial pics that make our skin crawl!

As for things like Foursquare, Google+Snapchat, Pinterest and Periscope …. we used them all for about 6 months and then we got bored.

As for social media taking over from newspapers and traditional media – what were we thinking?

Did we really want a world where no one was paying journalists to investigate, where great writers and columnists could not make a living, so they stopped … Crazy!

It did seem like this would happen for a while because we stupidly thought that we could get everything for free – when did that ever make sense?

Inevitably Apple, Microsoft and Google have mopped up everything online and the lesson that there is no such thing as a ‘free lunch‘ has come true.”

I miss those days and wish I could ‘tweet’ again one last time.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Hashtags and Breadcrumbs

June 6, 2014

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Recommending followers on a Friday #FF
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

Murnaghan

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

 #HashtagHeaven

Note: Hashtags are now also being used on other social media platforms but they are a very significant feature when used on Twitter.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Twitter Radio

May 9, 2013

Twitter RadioTwitter is rubbish, there is nothing but people telling me stupid things about what they are up to. What do I care?

This is pretty much what I hear from typical Twitter sceptics ..

It’s your own fault” I tell them – they hate that!

You are the one who chose who to follow and if you don’t like what someone is saying just unfollow them ..

Just like a radio if you don’t like what is playing then change the channel.

On twitter you can even arrange who you are following into distinct lists (channels) and depending on what you are doing, you may decide to just look at the twitter feed from a specific list. Using the powerful search function you may even create a special channel for people who are tweeting about a specific topic or using a keyword in their tweets.

Twitter..it’s just like a radio except you are the producer and you decide what gets played!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy services 

Newspapers and Social Media – Parallel Media?

March 7, 2013

Old Man Reading a newspaper

Saturday morning and I’ve just read through the newspaper, The Irish Examiner, which we have delivered with the milk on a Saturday!

From the age of 13 till 21 I delivered enough of them when I had my own newspaper round ..

To be honest I often never get to read it. I pop it on the kitchen table, with every intention of having a peep at it later and often this never happens and it stays there unread.

Today I read it cover to cover including the supplements and it really showed me what I am missing, why we need newspapers so badly, even in a world where we can get news instantly via our social media channels.

I’m a self confessed lover of Twitter and I tell people at my social media courses and our clients how powerful the platform is – even if you never decide to tweet you can follow your favourite newspapers, radio stations, journalists, celebrities, sports stars, friends and other interesting folk.

Fire it up anytime and you will see a constant stream of updates from everyone you are following. You can use the powerful “search” function and track anyone that is tweeting about a subject.

That sounds pretty incredible – it is.

Why would you bother with a newspaper?

Reading the paper today it showed me some really valuable things that Twitter or any of the other social media platform could not bring me:

Emphasis – The editor and the team will decide the stories that are bigger and the ones that are smaller, those that deserve more space and the ones that deserve to be closer to the front of the paper. Twitter will be delivered to me in messages of 140 characters or less, regardless of how important each tweet is. The skill involved in organising and prioritising all of this is so valuable.

Organisation – The newspaper is organised into a particular sequence, which makes it really easy to find the topics that you are interested in. I can organise the twitter accounts I am following into subject matter lists but this still misses the skill delivered by the newspaper team.

Investigation – We badly need teams of journalists who will investigate topics of interest. We need teams of journalists with a great “nose” investigating issues that may not yet be of interest but they have an instinct that something is wrong. Social media definitely helps with all of us having a voice to highlight issues that we feel are important – we need great journalists using their skills to pick up on these.

News – With so much information hitting us via all the various channels it is really important to pick up the newspaper and glance through all of those headlines so that we don’t miss the “important news”. I learnt a lot today quickly by flicking through the paper.

New Stuff – Reading through the paper today I discovered bucket loads of really interesting “stuff” that I would never have stumbled upon. I wouldn’t have been looking for it online so I would not have found it. The team at the newspaper carefully pick through the world of information, new books and new music and deliver what they feel will be of interest to their readers. I also discover new things every day via social media that is equally of interest.

Skill – We need the skills of the journalists, the writers and the editors to deliver us news and stories in a way that grabs our attention and engages with us. We would be lost without these skills.

Look and Feel – While I love my technology and my gadgetry, my iPhone and my iPad there is something very special about the printed material, the paper, the pictures and the layouts. It’s an enjoyable experience to pick up a newspaper with a cuppa and digest all the news and information that’s on offer. Using an App like Flipboard on the iPad to flick through news and information is convenient and enjoyable but it can’t replace the newspaper experience.

While many feel new media will replace traditional media I’m not that sure – both are valuable in quite different ways and we will benefit from both, we need both.

It’s not either or ..it’s Parallel Media.

Greg Canty is a partner of Fuzion

Fuzion offer social media training and consultancy from our offices in Cork and Dublin

Me and Kim Kardashian splashing in the sea!

January 11, 2013

Kim Kardashian Why is it so hard to build followers on twitter?” I get asked frequently by clients and at my courses.

Kim Kardashian has over 17 million followers on Twitter. Maybe she holds the answer to that question?

What’s the magic? Does she say incredibly inspirational things, is she really interesting, does she have unique insights into the mysteries of life?

A quick peep at her tweets over the last few days ..not a whole lot going on really except a few posts with links to some old pictures of her (very nice!) and some articles that she is featured in.

She’s obviously one of those A-List Hollywood stars, famous from the “Keeping up with the Kardashians” reality TV show, she has a colourful life and of course she looks really well !! In 2011 she was the celeb who was searched on Google more times than anyone else.

While Kim is extremely popular on twitter she isn’t too bothered about what other people are saying – she follows 160 people on twitter, a mixture of her own fan sites, some beauty and fashion brands, designers and even Sylvester Stallone gets a look in!

Apparently on twitter Kim just has to open an account and the numbers of fans will flock to her..

Then there is me and you!

For some reason us mere mortals don’t have the exciting lives and magnetic lure that Kim has, so when it comes to gathering followers on Twitter we need to sweat a little harder to gain some followers. It’s not going to happen for us by sitting back, posting the odd nugget of wisdom and waiting for the hordes of followers – nope!

We have to do the leg work, we have to start following others, we have to do the interacting, we have to reply and comment on posts, we have to do some re-tweeting, we have to start posting really clever things, we need to be funny, we need to be genuine, we need to be helpful and nice, we have to build rapport, trust and visibility so that we will first get noticed and then followed – we have to jump into the sea with everyone else and start splashing!

Let’s face it ..I’m not like Kim and it”s highly unlikely that she will ever swim in the sea with me but if I want to get noticed I’ll have to start splashing!

Greg Canty is a partner of Fuzion

Greg is a social media expert who provides Social Media Consultancy and training in Dublin and Cork

Blaming Twitter – Tom Daley

July 31, 2012

Tom Daley - Olympics Twitter

An insensitive fool sends a tweet to British Olympian Tom Daley telling him “he let his dad down” , after Tom and his synchronised swimming partner, Peter Waterfield narrowly missed out on medals at the Olympics yesterday.

Tom’s dad Rob passed away in 2011 from Brain cancer. How dumb was that tweet? ….then again, how often do we hear people saying dumb things?

The tweet is dominating the Sky Sports News headlines this morning and authorities are going to “conduct an investigation“. On the way into work I heard they have the tweeter tracked down and he is going to be called in for questioning …for a dumb tweet, now that is also fairly dumb!

This whole incident will open up the debate and the inevitable conclusion by many, will be that Twitter is to blame.

This story reminds me of a debate I have regularly with a friend of mine who was a very prominent broadcaster a while back. She gives out about social media, doesn’t see the point of it and is generally very sceptical about its whole existence.

I remember one particular day she rang me all enthusiastic as she finally had great evidence that would prove her point of view. The famous singer Sinead O’Connor had just tweeted that “she was looking for a big hairy man“!

I just pointed out to her that Sinead O’Connor has always had a tendency for saying strange things – now she just has another place to say them!

Twitter is an open platform (you can control this with your personal settings but most users leave their profiles open) where everyone can tweet whatever they have to say – Yep, often this does include quite dumb stuff!

Celebs, sports personalities and even politicians use it to boost their profiles, to make a point, to promote events or products. They can get a huge benefit from it if they use it properly. Mere mortals like ourselves and that dumb tweeter can also jump in there, lap it up and punch away at our keyboards pushing our own little messages out there, whatever those might be.

Like everything else in life if it’s interesting I’ll listen and if it’s not I won’t – if that person is an insensitive fool or I just don’t like them I can simply block them.

Tom Daley did the right thing and retweeted what that fool had said and easily exposed his “dumbness” – that was the very best way of dealing with the situation. As I write Tom Daley has 783,041 followers on twitter – I would call that job done!

So, forget the further action by the authorities, forget the twitter bashing, embrace that we do live in a free society where we are free to speak.

But remember if you say something dumb, a lot of people can get to see it …

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin provide social media training and consultancy

Social Media – End of the Auto-Post?

July 2, 2012
LinkedIn Changes

Do you post often from LinkedIn? – thought so!

Over the last few days you may have noticed a message from LinkedIn advising that your “tweets” will no longer appear automatically as status updates on LinkedIn.

If you didn’t have this feature switched on it obviously makes  no difference to you but if you did you need to consider how this affects your social media activity.

Twitter to LinkedIn

I’m not sure what is behind this change but I am suspecting that LinkedIn may want you to post directly from their platform – at least this way you will have to open up your LinkedIn dashboard to make a post and hopefully (for them) notice some adverts that are of interest to you. Clicking these makes them money by the way!

The big problem that I see here is that most people do not consume their social media from LinkedIn – yep, we connect, search for contacts but very very few of us are actually consuming – am I wrong? Is this their effort to make themselves part of the conversation and more relevant?

LinkedIn to Twitter

You can see from the graphic above that it is still possible to push your LinkedIn posts to Twitter once you click the little twitter box at the bottom of the post.

Twitter to Facebook

Another recent development I have noticed is that my Twitter posts are no longer being pushed to Facebook  despite all the connections being switched on. I have disconnected and refreshed the connection but it has made no difference.

I am starting to think that Facebook like LinkedIn want the user to log on directly to their platform to post updates, again in the hope that you will spot some adverts and make them a few bob!

Facebook to Twitter

I’m not sure if it is a coincidence but in line with this lapse in functionality Facebook are promoting their auto posts to Twitter feature quite actively when you log on. Hmmm ..

Robot Using a Computer!

Consequence?

So what does all of this mean to the heavy social media user who is quite active on all platforms and was enjoying the benefit of these time saving applications. Effectively you could post once on Twitter and this post would replicate on both Facebook and LinkedIn. This is what I was doing myself.

Maybe it’s a good thing?

I think you should embrace the change and treat it as a good thing.

Auto posts from Twitter were never the best idea for a number of reasons:

  • You can allow yourself to post more often and repeat posts on Twitter (this frequency could come across as “spam” on Facebook and LinkedIn)
  • If you have posts of a visual nature you are better going to Facebook and posting there directly – when you post from Twitter any link was just appearing as a link.
  • The platforms are quite different and while auto-post can be ok most of the time, often your “tweet” may be inappropriate on LinkedIn and maybe on Facebook
  • I find that if you use the “auto-post” feature you actually start to miss some of the action on the other platforms – they all do a different job for you, don’t forget that.
  • Users of LinkedIn and Facebook may not get all of the @gregcantyfuzion and the hash tag #FF, #Positivity “stuff” and can find it quite annoying and distracting from the actual message

My best advice is to treat each of the social media platforms differently, post separately as appropriate and for ultimate control use tools like Tweetdeck or Hootsuite as time saving devices. Using these you can select the destination for each of your updates (be it to any of your twitter accounts, your facebook personal or business pages).

The schedule facility on these platforms is an extra bonus, which can also be very handy.

LinkedIn

Regarding LinkedIn status updates I don’t see the change making the platform more relevant – If anything it could actually have the opposite effect!

If you wish to make an impact here try:

  • Participating in discussions on Groups you have joined
  • Start discussions in Groups you have joined
  • Start Asking and Answering Questions that have been posted for your industry sector/area of expertise

But I don’t have the time .. (this must be the one thing I hear most from people about social media)

Heh, that’s not my problem …if you have figured out that social media is good for your business then you’ll make the time!

Happy Posting ..

Greg Canty is a partner of Fuzion PR

Note:

If you need a helping hand with your social media effectiveness check out our Social Media Training / Social Media Consultancy services.


%d bloggers like this: