Posts Tagged ‘social media consultancy’

Snapchat and Amazon connect for “snap” online shopping

October 1, 2018

Snapchat and Amazon

We all love to shop!!

It’s an industry that has grown online and is only getting bigger.

Now social media platforms are getting in on the action; Facebook were one of the first platforms to encourage shopping from the platform linking up with Shopify, Pinterest were next capitalising on the fact that their site inspired people to shop and introduced shopping ads and this year even Instagram introduced shoppable tags.

It’s the next frontier for social media sites and is a clever way to stay relevant when their audience’s attention spans are so short lived.

Imagine my surprise when Snapchat, the platform we all thought was on the way out, released an update saying they are now working with Amazon testing a new way to search for products using the Snapchat camera. This could really change how people shop online!

Snapchat Shopping

All you will have to do is point your camera at the product as if you’re taking a picture and then press & hold on the screen like you do when you use Snapchat filters. Once the product has been recognised by the app, a pop-up card with a link to the product page on Amazon will appear and then you follow that to purchase the item on Amazon.

So simple and a genius move by the two companies!!

Many people have said Snapchat is in decline but they’ve managed to hold on to their younger user base quite well. There may not be growth but they’re not losing users. If you look at the Ipsos MRBI Social Media Messaging Report from March 2018, you can see that even though only 31% of the Irish audience have Snapchat, 64% use it daily.

IPsos March 2018

Snapchat knowing that their demographic want everything instantaneously and by creating this link with Amazon who are king of snap purchasing decisions (anyone else bought something random from Amazon at 3am?!!), they could very well be guaranteeing their survival.

Looking forward to seeing how Facebook react to this!

Alma Brosnan - Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

Is the age of influencers coming to an end?

May 7, 2018

 

We’ve always loved seeing what celebrities get up to and in this digital age we can see every aspect of their lives through Snapchat and Instagram.

These days “regular” people can become celebrities by building up huge followings on social media channels and having a niche area that they specialise in from beauty to travel and most vague of all “lifestyle”.

We watch their stories every day and most importantly of all we believe everything they say. They influence us!

A certain brand of soft drink is declared the best – It’s sold out straight away.

This nightclub is where all the celebs go – Good luck trying to get in for the next month!

Companies are always told that user generated content is the best type of promotion as it is deemed to be genuine and an authentic view declared by impartial people.

People are cynical now so they don’t necessarily believe advertisements and especially not what the companies tell them directly.

There’s nothing better than the perfect girl next door “type” recommending your product and even better if she’s doing it off her own back!

Brands quickly realised this, which has led to the deliberate romancing of social media influencers, which has been a very effective tactic for the brands that know how to play the game.

However now everybody wants in.

Everyone wants access to that social media influencer that can help boost their products, services or message but in the “rush” very few are doing their due diligence on the influencers they are targeting.

Inevitably this has resulted in anonymous social media accounts like @bullshitcallerouter and @bloggersunveiled who are determined to call out these not so genuine accounts.

 

So far, these accounts have revealed the influencers that buy followers, don’t use the #ad code and more seriously the ones that are flouting the road safety rules but were part of a road safety campaign.

The people that follow those influencers are obviously disappointed with their behaviour but it all comes back to the companies who have chosen them.

By not doing the research on the influencers that they have chosen to work with, have they inadvertently harmed their brands?

A recent example comes from the Road Safety Authority (RSA).

The @bloggersunveiled account has been sharing images from the last couple of weeks of influencers that have worked with the RSA on their campaign last year but are not following the basic rules of the road as demonstrated clearly by images they shared on social media.

Over the weekend the RSA announced that two of the influencers they worked with last year on their “Killer Look” campaign will return their fees.

They have dealt with this well by stepping out in front of this and are working on protecting their brand and the message they are trying to send to the public.

The sentence from their statement that stood out to me the most was this:

There’ll be a lot more rigour around and due diligence done around influencers if they are being used in future,” the spokesperson said. “This medium is maturing.

Is it time for us all to be more diligent in who we choose to represent our brands?

Should companies have guidelines and codes of conduct for campaigns with influencers going forward?

It’s definitely time for us to be more aware and alert about those we choose to follow.

With the growth of fake news, fake followers and now, insincere influencers do we need to take everything with a pinch of salt?

Alma Brosnan - Fuzion CommunicationsAlma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

Check out the full article by Journal.ie on the topic

 

 

Cracking the “Social Media” Training Code

April 2, 2018

Social Media e-learning

Incredibly we have been running social media courses since May 2010!

This was the new thing, the new way to reach your customers and promote you and your business and it was free to use!!

I do think a big part of the reason it exploded at the time was because we were immersed in an awful recession and most people had virtually no funds to do anything, let alone promote their business.

So the simple advice was, grab the relevant platforms (at the time it was Facebook, Twitter and LinkedIn) and use them to tell your story and engage with your target audience.

In the earliest training that we delivered, it was all about the functionality – step by step we would show all the participants how to do everything on each of the platforms.

As time went on we changed the emphasis on “why” first and then “how“.

This approach was designed to get people engaged with the simple idea that, if you knew what you could achieve with social media and you understood the special role it could play in your communications mix, then you were more likely to dive in and apply the learnings.

I think this approach worked much better but there was still a problem, and I put this down to what I call the “teeth brushing” aspect of social media.

When you leave the half day or full day social media course (or any training for that matter) it is up to you and you alone to implement the learnings and make room in your life for a new habit, a social media habit.

To be effective for you, it should be just like teeth brushing, you just do it automatically as part of your routine.

To this day, I still believe that using social media effectively can be one of the most powerful ways of promoting you and your business as well as a brilliant way to make valuable connections.

So why are people not grabbing the opportunity?

The big challenge for me is getting those who take my courses to squeeze all of the potential from the social media platforms, and for the training to go beyond the initial sessions and integrate into their daily routines.

To crack the “training code” we have invested in an e-learning platform, which has enabled us to create unique follow-on programmes that consist of a series of short, practical exercises on each of the social media platforms.

These exercises are delivered to the trainees over a period of time to ensure that they can really learn, through daily implementation away from the classroom and in their own work environment.

If you want to make sure that you and your team, really, really learn let us know!

Check out our Social Media Training services by clicking here.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, who offer Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

 

Some Twitter changes to curtail spam tweets and “Tweetdecking”

March 7, 2018

TweetdeckingIn a move to prevent the growth of spam and fake news, Twitter are making changes to their Tweetdeck platform.

To be clear: Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behaviour may result in enforcement actionYoel Roth, manager of trust and safety at Twitter, wrote in a blog post.

Note – this is ironic as Tweetdeck is their own application that facilitates this behaviour!!

For those of you who are scratching your heads now asking what is Tweetdeck and how it helps spread fake news/spam let me break it down for you:

Tweetdeck is a platform mainly used by digital professionals to monitor and post from Twitter accounts. For those of us who work in social media management, it’s a very useful tool where we can monitor what’s going on with all of our clients and post from their accounts, including the ability to schedule posts into the future.

However, in the last couple of years a new practice has emerged known as “tweetdecking” whereby users are tweeting content across many accounts added to their Tweetdeck in exchange for payment.

Have you ever noticed several famous accounts tweet the exact same thing at the same time? That’s tweetdecking!

Basically, what these accounts are doing is using multiple accounts to cause their tweets to go viral.

It can be something simple like a company trying to spread their offers, a celebrity trying to go viral or something more sinister when it’s someone creating fake news and spreading it.

If you see a tweet that has a huge number of likes and retweets and it’s appeared in your feed more than a couple of times, are you more likely to believe it?

With these new changes Tweetdeck users will no longer be able to bulk tweet, retweet, like or follow using several accounts at the same time.

These changes will also affect third party applications such as Hootsuite where you can do similar actions.

So, in a way it’s good news as it prevents users being able to spam others with fake news and nonsense tweets….

However, for those of us that use Tweetdeck and have those times where it’s relevant to post or retweet from two accounts, we’ll just have to do it separately and take an extra five minutes (we don’t have!!) switching between accounts.

Check out our latest Fuzion Win Happy Podcast where Greg Canty and Alma Brosnan discuss these changes and also the features of Tweetdeck and Hootsuite that may be useful to heavy social media users:

“Tweetdecking and other social media developments”

Fuzion Win Happy Podcast - Social Media Series

Alma

Alma Brosnan is part of the Social Media Consultancy team at Fuzion Communications who have offices in Dublin and Cork, Ireland

 

 

 

Facebook capitalises on Celebrity Endorsements and Influencer Marketing

August 31, 2017

Recently Facebook announced new controls and capabilities for branded content marketers.

What does this mean?

For brands

This means that any influencer sponsored content can be seen and promoted by the brand once it is tagged and flagged. This gives the brand the ability to publish the post and also reach bigger audiences by boosting it.

Facebook - Influencer content

Once boosted the post will then appear with a ‘sponsored‘ tag allowing followers to see what is a paid for collaboration and what is not.

Facebook - Influencer posts

Now I know people are thinking about ways of getting around this but lets face it, it’s Facebook and there is no way around the all seeing, all knowing Wizard of OZ!

What will happen and is happening quiet frequently already, is that Facebook will suppress posts that do not carry any budget. Without extra budget a collaboration with an influencer may not generate the desired results/visibility.

A really positive outlook for this new change with Facebook is that brands can have peace of mind when it comes to being properly represented and can be selective with who they work with. Another plus is that the post will appear as originated by the creator with access to the content insights such as reach, engagement, total spend and cost per 1000 impression(CPM) to help them determine the effectiveness of posts that creators tagged them in.

For Influencers/Celebrities

This new way of collaborating on Facebook is a great way to show their followers how selective they are when choosing a brand to work with and to show that they are loyal to brands, not just promoting brands for the sake of it.

A lot of influencers are already very selective about the brands they work with it but this will change how some influencers approach this part of their job.

It will also separate those who have always been true and honest to their followers from those who are taking everything on in order to build a following and reach that “Everyone who wants to work with me” status, ultimately rendering their audience useless!

For PR/Digital Agencies

For agencies this is great news and helps when preparing post-campaign reports as well as building relationships for all involved – We love MEASUREMENT! (well our clients do!).

Your clients can rest easy that the collaborations you have suggested with the influencers you suggested were worth the spend. With access to the content insights all parties can see the results enabling you to measure what activity was the most successful and with what influencer. This can determine who the client might work with again in the future.

This new approach could see brands turning to lesser know influencers or celebrities that are not as much in the limelight as The Kardashians but have a genuine following. Choosing to work with then could allow brands to reach a bigger audience that they may not have tapped into yet.

For more information check out the Facebook announcement here: www.facebook.com/business/news/new-controls-and-capabilities-for-branded-content-marketers

Arlene

Arlene Foy is an Account Manager with Fuzion Communications, a full service agency who have offices in Dublin and Cork. 

Fuzion offer a full Social Media Consultancy service.

10 Years of Hashtags – The Magic is in The Message

August 23, 2017

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” (click that link for my blog about key messages) that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

Murnaghan

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

 #HashtagHeaven

Greg Canty is a partner of Fuzion Communications

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Business Social Media – What should you be doing?

March 10, 2017

Twitter for business

Social media continues to evolve with users switching from one platform to another, so where does that leave us today for anyone personally using it for a Business to Business audience?

If anything this has become more straightforward than it was before as Google+ has become irrelevant and most of the new social media activity has happened with the “youth” platforms, which can be ignored for now.

For anyone in business I would recommend the following:

The Basics
You should at a minimum maintain a ‘sparkling’ LinkedIn account that puts your best foot forward at all times. You should treat this as your personal website ensuring that all details are up to date, that you have a professional photograph, that you try to get meaningful recommendations and that you use it proactively for connecting with other people in business.

A big health warning here is that if you are not going to maintain your LinkedIn account properly then it might be wise to delete it – anything that does not paint you in the best possible light should not be allowed.

For example I had one client who was ignoring connection requests for over a year – he nearly had a heart attack when he realised that many of those looking to connect with him were his clients!!

Basics with more ambition
For someone with a little more ambition I would encourage them to add Twitter into their social media mix and I would advise posting on both LinkedIn and Twitter to “make some noise” and let the right people know what they are all about. When posting try to use visuals where possible as nice pictures help posts to get more attention!

Twitter as a platform seemed to be fading away a little but our good friend, Mr.Trump seems to have reversed this trend!

As part of this “making some noise” strategy I would recommend following and interacting with relevant accounts on Twitter and doing the same with LinkedIn including relevant groups – try to pick groups where you will find prospects, not other people in your industry.

Trump loves twitter

The Avid User
If you really want to embrace social media you need to incorporate it into your working day, everyday.

A regular piece of advice that I give to clients is that social media is not a full time activity but it is a full time mentality – effectively, you are always “on” looking for natural opportunities to connect, start or join a discussion that demonstrates who you are and what you do.

You will have succeeded here if people in your sector recognise you as a prominent social media user. Even more evidence of success, is when journalists who are prolific online recognise you and contact you for commentary on topics relevant to your sector.

Pro Tip– When you are posting try to use a few relevant #Hashtags frequently so that after a while they become synonymous with you.

The Publisher
The real social media “guru” is the person who publishes their own material online.

Basically I am talking about those who are writing articles and opinion pieces frequently that are relevant to the sector that they work in. These pieces would demonstrate their expertise and personality and they can be hosted on their own blog or else published within their LinkedIn account (or both). These pieces can then be used as social media posts – if posts are not time sensitive they can even be recycled over time.

For those who are excellent in front of a camera or engaging into a microphone, then video (open your own YouTube account) or podcasts are others ways to capture their expertise and personality and these can also be shared as social media posts or incorporated into their blog posts.

What about Facebook and the new social media platforms?
You might be wondering why there has been no mention of the other social media platforms – in truth I don’t think that they are relevant for the B2B audience BUT …there is always a but…

..all of your social media activity demonstrates to the outside world who you are so you must be careful that you don’t do anything detrimental to your self image by what you post and how you behave online.

While I consider the above platforms to be the ones relevant for business you will often get a business contact sending you a ‘friend request‘ on Facebook or following you on Instagram or Snapchat.

In many cases you may feel obliged to accept that ‘friend request‘ but once this happens you do need to realise that all of your “personal” posts will contribute to others forming an opinion of you.

Other developments
One of things that I have observed in the last while is that the ‘reach‘ of posts (how many people get to see the posts) across all platforms has disintegrated in favour of sponsored or promoted posts so you have to work even harder than before to get noticed and create an impact.

The other trend to note is “live” video which is becoming a big feature on both Facebook and Twitter – while you can probably ignore the feature on Facebook (for the B2B audience) it can be quite relevant for Twitter, as long as the content is clever and interesting.

Facebook have threatened developing their own B2B type platform for a while as they want to dominate all social media but we haven’t see any evidence of this yet.

To summarise I would advise everyone in business to jump in at some level and try to push it to the next level over time, I will guarantee you that you will see results but like everything else in life you must stick with it.

For the naysayers who still think that social media is a big waste of time, I would like to say a big thanks for leaving an even bigger opportunity for the rest of us!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Social Media after Death!

December 1, 2016

Social Media after death

I spotted a post that a friend of mine had pushed out on Facebook of her and her husband on holidays somewhere.

I hadn’t seen her for years so I innocently posted “I hope the two love birds are doing great – must get together one of these days“.

Another mutual friend sent me a ‘panic‘ message “Delete the post, her husband died last year and she was just posting a memory as it is a year since his death“.

Oh no ….. how did I not know this awful news?

I sent my friend a private message on Facebook apologising for my colossal gaffe and offered my sincere condolences – thankfully she came back to me, was totally understanding and we actually ended up chatting on the phone.

It turns out she was happy to chat about her husband and in a strange way she was glad that someone behaved as if he was still alive..

The Last Will and Testament

I’ve been asked to go on air to chat about a newspaper article that discusses the trend of people leaving very specific instructions in their wills about keeping their social media accounts “alive” once they leave this life (or do they?).

The article claims that according to lawyers one in five people are now leaving specific social media instructions in their wills – I guess if you factor in that not all people in that supposedly older demographic have participated in social media, then it would suggest that most avid users see it as being really important.

People are nominating a social media ‘guardian’ in their wills who have the job of executing their instructions, which according to the survey are quite varied:

  • some are going as far as specifying how often their account should be updated and the type of content they want posted
  • some are requesting that a post goes from their account every single day!
  • some wish that once or twice a year some memories are posted for the person to keep their memory alive
  • the majority just wish for their guardian to reply to comments

More than half of social media users want their Facebook account maintained, which shows us that no one wishes to face the idea of someone hitting that “delete” button.

What is all of this interesting research telling us about social media and about life?

The first big observation is that it tells us that social media users while they can’t stay alive forever they do wish that their ‘digital footprints‘ stay alive…Greg is still here with us!

It also shows us that our social media presence has become our modern day ‘scrap book‘ conveniently collecting the memories that we choose to capture in our lives and this is much too precious to just ‘delete’.

These memories are a precious collection of that person’s life not only for them to enjoy but also their loved ones – maybe we should do a survey asking people if they would like if the social media accounts of their loved ones who have passed away are preserved?

When you look at the very different social media platforms it does put Facebook and possibly Instagram at the top of the charts for collecting ‘memories’ from your life.

Do people who survive me really want to see my rants on Twitter about Donald Trump or Irish Water preserved for eternity? – then again all of this is part of who I am (or was!).

My last observation about this whole cheery topic is that the social media platforms need specific ways of dealing with accounts of users who have passed away.

For example on both Facebook and LinkedIn recently I have seen the platforms suggesting that I might like to ‘be friends’ or ‘connect’ with someone that I know is dead – the last thing that you would want to happen is getting a message from the social media guardian “I’m really sorry, Greg has passed away”. That would be more than awkward.

Facebook do have a process whereby the account of the person who has died is classified as ‘Memorialised‘. It is up to the loved ones to contact Facebook and invoke this process.

This means that friends and family can leave messages and memories abut that person – the word ‘Remembering’ appears before their name on that account – these accounts will not appear in public places such as ‘people you may know’ or ‘birthday reminders’.

I’m guessing that some of those who have been researched about their wills may not want their accounts classified like this?

For me I do believe that the people we love never ever leave us and I would want all of their memories to stay alive so yes, appoint that social media guardian and never delete their accounts.

As for posting on a regular basis – maybe leave that one to the people who are left behind but …everyone to their own!

I feel the sudden urge to take a photo of something nice and post “It’s great to be alive“!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

The best tweets come first – Simply not the best!

May 28, 2016

Simply the best

Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.

The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.

What exactly is a ‘best’ tweet?

Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.

This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.

Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.

For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.

As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off by doing the following:

PC/Laptop

  • Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
  • In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
  • Unclick this and you are in business!

best tweets first featureMobile device

  • Go to your ‘home‘ page by clicking on the ‘Me‘ button
  • Click on the little ‘wheel‘ symbol next to your thumbnail
  • Click on ‘settings‘ and then click on the ‘timeline‘ option
  • Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)

I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.

Happy tweeting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

16 Instagram Tips for your business

May 23, 2016

Instagram Tips fro business

Many of us are now using the very popular (Facebook owned – wait for all the adverts!!) Instagram photo and more recently video driven social media platform personally but using it for business can be a different story.

We love seeing great pictures and videos posted by our social media friends but seeing them posted by a business is quite a different dynamic.

A good starting point is why would someone want to follow your account – think about it!

The other thing to bear in mind when using Instagram (this applies to all of the social media platforms) is to think of the mood or mindset of the users. Yep, the typical Instagram user is probably chilling out so don’t be trying too hard with “big” messages or aggressive selling.

We have put together some simple tips to help you to get the most from Instagram, which we hope you will find useful – if you have others please let us know.

  1. Make sure your account name relates to your business/brand and is easily linked to your business i.e. the company name (this is a basic one that many get wrong!)
  2. Use a simple yet clearly identifiable profile pic (remember this appears as the tiniest of thumbnails on mobile devices)
  3. Use Instagram to showcase your products and services in a visual way that will draw customers in.
  4. Set a clear goal i.e. brand awareness, website traffic, increase sales etc. and keep these goals in mind for every post (caution – don’t be too sales orientated. It will chase people away!)
  5. Focus on your USP and what makes you stand out – What you post should draw people in and keep them wanting more.
  6. Use the text to explain what people will get from following you (include your web address)
  7. Incorporate hashtags to make it easier for people who are interested in your area to find you.
  8. Make your posts identifiable where possible – keep strong brand consistency across posts.
  9. Don’t be afraid to let your personality shine through, it enables people to see the “real” authentic brand and therefore relate to it more.
  10. Before posting anything think about who you are trying to target. Will this post be of interest to them?
  11. Bear in mind at all times that whatever you post represents the brand
  12. Tag people and other accounts when relevant, as it allows you to reach a broader audience.
  13. Connect to your Facebook and Twitter accounts to let your existing friends know you’re on Instagram.
  14. Follow people and other accounts that are relevant to your brand i.e. customers, businesses, celebrities etc. Use relevant hashtags when searching to find accounts you should follow.
  15. Actively engage with the accounts you are following – Join in relevant conversations and in turn increase you’re following.
  16. Use hashtags tactically to join conversations and increase your following

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 


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