Posts Tagged ‘social media consultancy’

Social Media and the Metrics that are actually important

July 14, 2022

KPI’s, engagement rates, follower numbers… all of these metrics are so important when we work on our client social media reports every month but how important is this information really?

There is so much information out there for us to consume, especially in relation to our own social media statistics, but I always think it’s so important for us to keep track of where our audience actually are.

IPSOS MRBI release a Social Networking Tracker report twice a year after surveying users in Ireland about their social media activity. It’s fascinating to read the most recent report and see these stats on account ownership and daily usage and it can also help inform where to put your marketing spend.

As we can see from the infographic above, Facebook is still the king of social media networks in Ireland. Something I hear quite often is “Facebook is dead, Instagram is the best platform to be on”, etc. Looking at, and understanding these reports shows us that even though Instagram may be catching up with Facebook, it still is quite a relevant platform and cannot be forgotten or ignored. And lest we forget, they’re all under the umbrella of Meta so they’re basically the same thing now… Especially where your advertising budget is concerned!

An important one to look at here, is the increase and decrease of followers on the various platforms. TikTok is the only platform with a significant increase (+6%) while all the others lost followers and Instagram held steady. TikTok continues to grow this year and is definitely one for businesses to consider, if they can create strong, relevant video content. It is not a platform where you can just post an image and hope for the best, so time and energy needs to be spent coming up with creative ideas to engage an audience.

In terms of daily usage, it’s interesting to note that while Instagram (63%), TikTok (58%) and Facebook (55%) are all quite high, so are both Twitter (42%) and Reddit (41%). I think this goes to show that while the visual content can be quite engaging on the other three platforms, Twitter and Reddit still have quite a loyal audience who react to news and written content.

LinkedIn, while reporting numbers behind Facebook and Instagram, actually dominates the B2B space, and if that is the space that you operate in, then it becomes the most important platform for you!

My main takeaway from this, is that when you are considering which platform to be active on, think about who your target audience(s) are and the type of content that you need to produce to connect with them. If video is not your thing, then maybe TikTok is not a good idea, but if you have amazing pictures and great videos and even blogs then you can share those on the likes of Instagram, Facebook, LinkedIn and maybe even Twitter.

At Fuzion when we work with our clients on their social media activity, we spend a lot of time in the beginning getting their social media strategy right: Who are your audiences, what do you want to convey to them, what social media platforms are a priority and what role does each of them have. It is only then that we start to think about content, frequency of posting, the need for budgets to promote posts and simple things like the roles and responsibilities around this.

As part of this work, it always helps to spend some time figuring out who you think your target audiences are and comparing those to the insights available on the various platforms, to see who is actually following and engaging with you. Through your insights you will also be able to see the content that they engage with most and this can help inform your future social posting.

If you’re looking for some help with any of this, please don’t hesitate to give us a quick call or email and we can put you on the right path!

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Social Media Updates and Trends

March 22, 2021

It’s been a busy year for social media platforms so far!

From sea shanties taking over TikTok to newish platform Clubhouse gaining traction and our great friend Trump getting banned from every social media platform – remember that? It feels like forever ago!.

Social media is still as prevalent as ever and necessary for businesses to help build their online presence and we can help keep you focused and up to date!

We offer training to help create focused social media strategies and plans and then specific, bespoke training on the relevant social media platforms for individuals or teams to execute that strategy.

(Click here to learn more)

Facebook just can’t help getting into hot water these days… Their most recent foray into angering everyone has been to ban Australian news publishers from the platform after a disagreement with the government there about some new commercial and payment rules they were introducing.

They have finally come to an agreement or compromise depending on how you’d like to look at it with the Australian government including 4 amendments to their new Media Buying Code which should give Facebook more time to negotiate with the separate media publishers in Australia. It’ll be interesting to see how this progresses and affects worldwide news publishers – one to keep an eye on!

Remember the panic in January when WhatsApp announced they would be changing their terms of service and everyone started downloading Telegram and Signal? They’re currently launching their second attempt to update their terms and conditions but this time making everything much clearer to avoid any backlash. This change in no way affects personal accounts, it is only meant to make business to consumer conversations easier and they’ll be adding the below banners in the app to ensure their customers of this.

Instagram are continuing to try and make Reels popular within the app. Their newest move is to limit the reach of people repurposing their TikTok content to encourage creators to use the Reels software to create their content. However the TikTok sharers have figured out ways around this by removing the watermark… It’ll be interesting to see how this progresses. I personally find that the content on Reels is about two weeks behind a popular TikTok trend, so if Instagram can use this new content creation effort to force users to create original content, it might start making the platform more engaging!

In other Instagram news, they have just announced that they’ll be expanding the amount of people who can participate in a “live” stream calling it “live rooms”. Now the person hosting can add up to the three more guests to contribute to the stream, which could be very useful for businesses looking to engage with their followers and their online community. An idea could be to host a “live” with three other accounts that could give valuable insights to your followers and through this your Instagram account can build itself as a leading voice within your community.

For more information click here

Are you sick of every platform jumping on the “Stories” bandwagon?

Well, it looks like they’re here to stay so get used to seeing Fleets, LinkedIn Stories and soon Story Pins will be coming to Pinterest!

Do you use Tweetdeck to monitor Twitter and schedule your Tweets? There’s a rumour that they’re looking into charging for this very useful tool so just keep an eye on our social media for an update on this because it’s the one tool I can’t do without!

To stay informed of any social media updates, keep an eye on our @FuzionComms and @AlmaBrosnan Twitter accounts, as we’ll be sharing any new information. You might also tune into our latest Win Happy social media episode with me, Ciara Jordan, our Head of Communications and Greg Canty (the vocal one, who you all know!) where we discuss these trends and censorship online.

Until next time..

Alma

Alma Brosnan is part of the Digital Marketing and Social Media Consultancy team at Fuzion operating from offices in Dublin and Cork in Ireland.

Social Media Update: Reels, Live Shopping and Snap Camera

September 7, 2020

In this blog post our digital guru, Alma Brosnan, brings us some recent recent developments from the world of social media that you might find interesting and might just work for you and your business!

Changes with Instagram: Reels

One thing that always stands true for Facebook is that they want to be the king in the space of social media and yet again they have duplicated another social media platform into one of their own.

In August, Instagram (which is owned by the social media giant) introduced ‘Reels’ onto the platform, which are short 15 second video clips that can have a musical background…

Sound familiar to anyone? (It’s not so long ago when they literally copied all of the very cool, fun functionality from SnapChat to wrestle young users over to them).

This is Facebook’s attempt to compete with TikTok, the popular short-form video creation app which is especially popular with Gen Z and has garnered more attention from the older generation during the year.

Reels - Social Media Consultancy

The timing of releasing Reels has been perfect by Instagram as President Donald Trump is getting closer to banning TikTok in the United States as a national security threat, and with this popular TikTokers might move to Reels to keep their audience and momentum going.

However, Reels may seem like TikTok but does not have the same functionality and ease of use of the popular app.

Click here for an article from the New York Times that goes through the differences between Reels and TikTok, and TikTok comes out the winner, so we’ll see what happens if Trump goes through on his threat to ban TikTok on September 20th.

The United States wanting to ban a social media platform from another country – that idea is a whole other debate!

Changes with Facebook: Desktop and “Live Shopping”

Have you noticed the new change to Facebook on the desktop version?

From September 1st, the “New” Facebook design was rolled out to everyone. It’s an update to the interface that is now placing a bigger emphasis on Stories, Groups and Events, with the traditional News feed still appearing in the middle of the page, but users have easier access to the above-mentioned activities.

You can also choose to have a “dark mode” as some users prefer to use on their mobile devices but this is usable on the desktop version too.

Facebook changes, Social media consultancy

During Covid-19 and the lockdown periods, Facebook have begun to put a lot more effort in their Facebook and Instagram Shop offerings.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online.

To quote them:: “We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online

With these new tools, they have now added new customisation features, messaging tools and new insights to help measure results.

A cool new tool introduced with all of these features is “Live Shopping”.

The user hosting the live video will be able to tag the product they’re speaking about which will enable the users watching the video to purchase the product directly.

Changes to Snapchat: Clever integration tool for Zoom 

Sick of Zoom meetings? We’ve all been in at least two Zoom calls a week since lockdown and they’ve varied from professional business meetings to quizzes with families at the weekend.

Snap Camera - Social Media Consultancy, Fuzion Communications

Now as the boredom of those kicks in, we have a fun way to jazz up all your Zoom calls from now on! You can download the Snap Camera from Snapchat as a desktop program and play around with all the different filters to make your calls more entertaining.

That’s it from me until next time … 

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 

Welcome to the Twitter Echo Chamber?

August 12, 2020

 

Pleasantville

BREAKING NEWS: Have Twitter officially gone crazy?

Twitter has just rolled out a new feature that will enable a user to limit who can reply to their tweet!

Have a peep at the bottom left corner of your Tweet window when you are tweeting and you will see a new message:

[Everyone Can Reply]

Click this and you will see two further options..

This is how Twitter has explained how this feature will work:

Here’s how it works.

Before you Tweet, choose who can reply with three options:

1) everyone (standard Twitter, and the default setting),

2) only people you follow,

or

3) only people you mention.

Tweets with the latter two settings will be labeled and the reply icon will be grayed out for people who can’t reply.

People who can’t reply will still be able to view, Retweet, Retweet with Comment, share, and like these Tweets.

This is a really interesting (very weird) development for the platform that can often generate lots of discussion, arguments and often abuse.

Effectively I can now tweet that “Greg is the greatest!” and I can do it is a way that no one can argue with me!!

 

The Rationale

I’m guessing Twitter want this because of the fear that many people have when using the platform because of the aggressive nature of many people using it unchecked, led by some very hateful horrible people such as the wonderful Donald Trump.

In truth they are petrified of expressing themselves on it, and maybe for good reason as reporting abuse doesn’t seem to stop anyone.

Twitter noted that users in their test pool have said “that they feel more comfortable tweeting, and more protected from spam and abuse, which has led to them tweeting longer, more in-depth thoughts, particularly on sensitive subjects

People who face abuse find these settings helpful – those who have submitted abuse reports are 3x more likely to use these settings.

The deeper rationale is most likely a commercial one – more active users will lead to more relevance and a better ability to market it to advertisers.

The Plus 

As mentioned already, it may encourage some people to tweet more, knowing that discussion feedback (good or bad) will be limited to their narrow chosen audience.

It might enable other users to start using the platform for certain posts more like Facebook whereby only friends can see their posts.

It could also be useful for organisations (public bodies) who want to push out updates and other information without getting a deluge of responses (good or bad).

Beyond that I am not seeing any other advantages.

The Minus

This will be a huge frustration for users of the platform, when they can see a tweet and want to interact with it and they cannot because of the setting – the openness of Twitter was part of the magic (even with some of the abusive users).

I think in many cases that might result in you unfollowing the account – I do recall at a social media training once a student saying “I only want people to hear what I say” – good luck with that perspective!!

This is my point, my opinion, my view but I only want a very select bunch to see it” …ah come on, this is surely creating a very warped world on Twitter for that person and for the collective.

Do we really need a very false, extra cosy “echo chamber” loaded with biased opinions and unchecked fake news with soft cushions everywhere, or would it be much better if instead of this strange solution to aggressive, abusive behaviour on the platform, that there was a more robust reporting system that did penalise serial abusers? (bye bye Donald!)?

Note: spotting the “Greg is the greatest” tweet I can easily undermine the soft cushions by tweeting something like:

Did you see what that idiot @GregCantyFuzion just said about himself in his self congratulating protected tweet, what a Wally!!”

Twitter is a place that gives us all an equal voice – unfortunately like so many other areas of society we often can’t control our worst urges, we can be nasty, we can be hateful, we can be abusive, we can be racist and we can be downright horrible!

The Echo Chamber isn’t the solution…what do you think?

(the image used at the top of this post was from the fantastic movie ‘Pleasantville’

 

The LinkedIn “headbutt”

August 11, 2020

LinkedIn Tips

It starts with the “connection request” from someone on LinkedIn – after a quick glance over the person’s profile I make a decision whether I will accept or not.

As I keep saying to people in our social media training courses these are not wedding proposals, so my own approach is to give the person the benefit of doubt, thank them for connecting and hopefully they will be another person in your ever extending network that you have had a positive interaction with.

Of course, some people will connect with you with the objective of selling us something – I have no issue with that really as in truth most of us want to make good connections, which hopefully could lead to more awareness and even a good business lead at some point.

I always say to people that in a world of social media there should be no need for “cold calling” and instead think of it as a place for “warm calling“.

Connect with someone relevant, try to have some positive interactions with them, build up some rapport and when and if the time is right gently introduce your services to them.

However, with many that idea just floats high above their heads and instead of taking the “warm calling” approach you get what I call the “headbutt“.

Boom…you didn’t see it coming, right into the forehead and you are left dazed – and you want to do business with me??

I connected with this guy just the other day (XXX is where his name was) and this is what I immediately got back, complete with getting my name wrong:

 Hi Grey

I’m XXX.

My client can bridge funds for your New or Ongoing Business. Do let me know when you receive this message for further procedures.

I am available. Thank you for your anticipated response.

Regards,

XXX

On what planet am I going to do business with this person?

Social media is brilliant for making valuable connections for you and your business – Use it to “warm call” and not to “headbutt”!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

 

 

Instagram – Reactions and new features during COVID19

April 28, 2020

Instagram Innovation

Have you noticed an uptake in live videos across social media?

With all our constant Zooming, Housepartying and Skyping, everyone is getting much more comfortable communicating through video.

Any time you log into Instagram you’re pretty much guaranteed to see at least one business account, celebrity or influencer broadcasting live to their followers. This is a great time to reach a captive audience especially as activity on the social media platforms has increased.

Instagram has now added the ability for users to watch live videos from desktop, which is a huge move for them considering how they’ve stuck to ‘mobile-only‘ features the last couple of years. The really useful aspect to viewing Instagram live videos on desktop is that now businesses will have a URL to cross-promote on their other social platforms to boost viewership of their live video.

Instagram have now added more tools as stickers on Stories to help businesses during these times, including gift cards, food orders, fundraisers and challenges. These will allow businesses that have been impacted by limited availability or shutdowns to continue to generate income at this time.

Businesses can share a new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.”

The gift card function is a great option for all businesses to build on their brand loyalty and encourage engagement with their customers.

The food order stickers run through third-party delivery businesses such as Deliveroo & Uber Eats, which can be very useful for those food businesses already using those services.

Challenges are another fun sticker Instagram has introduced recently to keep up with all the engagement around real-life challenges happening between their users. Using this sticker allows you to browse the other challenges that are currently popular on the app and also to tag the friends you want to challenge.

It can be useful for businesses to use this function if they have a fundraising challenge they want to promote amongst their followers.

The social media platforms continue to innovate and stay up to date and relevant by their ability to respond to customers requirements, trends and changing circumstances – Instagram have done well here with their latest innovations.

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

The October 2019 Social Media Update – What happened?

November 5, 2019

October was a busy month for all our favourite social media platforms!

First up, Facebook!

Contrary to the belief that Facebook usage (including ourselves) has been declining, their Q3 update released showed that they are continuing to add users worldwide. However you will see that Europe and the U.S./Canada are quite static.

Facebook quarterly update 2019

Here are a couple of changes they’ve made this month:

They have removed the ability to schedule a post on desktop for some users unless you’re posting from the “Publishing Tools” page. This probably makes it easier for those of us that bulk schedule but it’s slightly annoying to lose it completely from a page post.

However, there is good news on the scheduling tools front!

Facebook is reportedly testing a new option within its post scheduling options which would enable Page admins to reach their audiences when they’re most active on the platform. It’ll be interesting to see if this comes in as it could be a very useful tool for marketers.

Was your business verified on Facebook via their grey tick?

From now on, all those grey ticks will be gone. Facebook have made this move because users were confused between those and the blue ticks, which are for public figures, media companies and brands.

Now my favourite…. Instagram!

Instagram (at least it feels like it to me when I’m updating my training presentation!) are always updating different things on the platform. Whether it’s Stories or different user tools, there’s always something new in the pipeline.

They’ve changed the whole layout of their Stories screen for users.

You were able to previously swipe along the bottom for the different tools such as Boomerang and Live, now there is a ‘Create’ option including different Story formats such as a GIF screen, templates to encourage engagement with your followers, and other options such as poll, quiz and countdown which were available previously as stickers.

They are also testing a new sticker as seen by Jane Manchun Wong, called ‘Invites‘ which allows users the chance to RSVP to the sticker once posted. If this comes to pass, it would be a great way to interact with followers working similarly to events on Facebook.

Instagram invites

Another interesting test coming soon will be Instagram sorting users ‘Following‘ lists into different categories including different topics.

Business accounts will fit under the different topics that they would have chosen in their Instagram settings. An interesting list to see will be the ‘least interacted with’ and ‘most shown in feed’, based on the user’s activity.

This could encourage users to unfollow some business accounts, so make sure your content stays engaging for your followers!

Messaging!

Instagram is finally introducing new features to their messaging to allow businesses to reply instantly to messages when they’re not available and also to set up an away message. This will be very useful to help communications with customers and ensure no-one is left waiting without an answer.

Instagram messaging

Finally…. LinkedIn are launching their own events feature!

It looks like it works similarly to Facebook Events, and it also gives you the option to invite specific people to an event. This will be great for anyone organising networking events, product launches or any other professional events.

That’s it until next month..thanks for stopping by!

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

September 2019 Social Media Update!

October 3, 2019

As part of our work with clients we closely watch those social media trends to identify any shifts, any interesting developments and any opportunities that they might provide for our clients.

Some of the things that we have noticed recently could be of interest to you:

Facebook

Facebook has officially begun rolling out hiding likes on the platform in Australia.

It’s working similarly to the Instagram change where only the user can see how many likes their post has received and other users will just see the general “liked by Mary and others”.

It will be interesting to see how much of a difference this will make on Facebook compared to Instagram, where likes were the main unit of currency. I haven’t noticed a huge jump or drop in engagement once this change came through on Instagram and it doesn’t seem to be slowing down the influencer economy.

Companies that want to work with influencers are just engaging with the influencer and asking them for their stats directly. This can only be a change for the positive if it stops people judging themselves purely on the number of likes they get online.

Creator Studio

Who needs third-party scheduling tools when you can use Facebook’s Creator Studio?

The Creator Studio has all the tools you need to post, schedule and analyse your results for Facebook & Instagram. Creator Studio works well for Instagram because the main pain with Instagram was that you could only post from mobile unless you were using a third-party tool like Hootsuite or Buffer.

Now you can post & schedule posts directly from your desktop! This is currently only set up for posts to the feed and IGTV but hopefully, they’ll include an option for Stories soon enough.

Instagram “Positivity”

For more Instagram positive news, they’re launching a new policy that will restrict posts related to weight loss products and cosmetic surgery to users under the age of 18.

The updated policy is part of Instagram’s work to make the platform “a positive place for everyone” and to “reduce the pressure that people can sometimes feel as a result of social media.”

Users such as the Kardashians have previously been condemned for promoting weight loss products to their young audiences, this will ensure that their posts are monitored more closely and will be removed if reported for going against these guidelines. 

Pinterest

Pinterest is still plugging away and getting more relevant by the day.

Pinterest is now up to 300 million monthly active users, a 30% increase on a year ago. Due to the fact that Pinterest links back to websites easily, it’s a very relevant platform for any e-commerce, retail, household, interiors, food or tourism businesses. You may not consider Pinterest to be a key platform for your promotions, but research from Pinterest shows that its audience diversity and usage is expanding. The other great argument for using it is that there is a good chance that your competitors will not be very active on it.

That’s all from us folks for the moment, I hope you found this useful,

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

Social Media Update – July 2019, What’s new?

August 1, 2019

In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are.

Here is my update for July:

Selfie in a Swimsuit!

Have we reached the peak age of influencers?

The newest trend in Siberia is taking their Instagram shots next to a toxic lake… because the colouring of it is such a great background!!

According to Buzzfeed News, “Some show up in swimsuits; one couple took wedding pictures there, and at least a handful have ventured into the dreamlike, but toxic, waters on paddle boards or pool floats.”

The water is not poisonous but the Siberian Generating Company have had to announce to the fans of this lake that getting their skin in contact with the lake could react in an allergic reaction.

How far would you go for that perfect selfie?

 

Facebook Top Fans

Facebook is now allowing business pages to target their “top fans” in organic posts.

By targeting your “top fans” it could give you another way to create more engagement with the people that react most and value your content.

This is a great way to build and foster a stronger connection with those fans by creating content solely for them, whether it’s thanking them for their support or a reward for their engagement.

 

Chat Stickers on Instagram 

In Instagram Stories news, they have now introduced a “chat sticker” which can be added to your images.

It lets users invite followers to join a group chat, but only the original poster can select who’s allowed in. It’ll be interesting to see how brands can use this tool, maybe as a focus group to test out new product ideas or even as a competition tool. Maybe they could create a quiz within the group for the followers who get there quick enough?

 

Facebook morphing into Instagram..see more

Facebook’s mobile view is now getting a lot more similar to Instagram!

Normally when you post on Facebook, the mobile view shows all the text that was in the post. However, from August 19th, all Facebook mobile posts will display three lines of text before cutting the rest off and prompting with the “see more” link.

As I say to clients when I’m doing Instagram training, make sure your message is in the first sentence before it gets lost!

TikTok

What the hell is TikToK.?

Who uses TikTok?

Apparently, everyone under 25! TikTok is a social media platform which allows users to upload and edit 15-second videos, with fun voice-overs or music (similar to Vine).

It is now booming with the younger generation and was the third most installed app worldwide in the first quarter of 2019.

It’s claimed it has 1.2 billion users globally, which makes it more popular than Instagram. How can businesses use this to their advantage? The best way, for now, seems to be partnering up with creators on the platform and using them to promote their products.

It looks like the influencer economy is here to stay!

Alma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 

 

Some Instagram changes for the better?

July 23, 2019

In my training sessions, I always start off by saying that Instagram is the platform where you show your best side.

From amazing pictures of products to great pictures of your team, it allows you to build your brand aesthetic and show your story.

Most personal users use it this way too.

They only put up their best pictures – pictures of themselves, their holidays, great nights out. Due to this behaviour, Instagram has become associated with many negative effects like bullying, self-esteem, anxiety, depression and body image.

Other social media platforms such as Facebook & Twitter are full of the plague of fake news and Instagram was the one positive place where this fake news epidemic hadn’t reached.

However due to the perfect image that Instagram is meant to present, it has been a breeding place for low self-esteem and bullying. Teenagers will take down their posts if they have less than a hundred likes, due to a fear of other people seeing and judging their likes, or lack of, and also because they’re conditioned now to base the effectiveness of their social media activity on likes.

None of them are just posting a picture to Instagram any more just because it’s a nice picture.

To combat this, Instagram has introduced a number of anti-bullying features including comment warnings and restrictions. The comment warning is meant to detect offensive content as it’s being typed and prompt the poster to reconsider before they post. The restriction setting allows users to identify their bullies without blocking them but giving the user the opportunity to review their comments before they go live.

This protects the user in that their bully thinks the content is live but it gives the user the ability to review it before the rest of their followers see it.

The other new feature, which isn’t technically an anti-bullying measure, but can be seen as one for those teenagers that are judged on their likes, is a new test that will hide the display of the number of likes on a post.

This is currently being tested on some users in Ireland after being previously tested in Canada.

Instagram have said, “We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received. We’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram.”

It will be interesting to see how this change effects how Instagram works, from businesses judging their successes on post engagement to influencers building their whole career on the amount of likes they get.

The important part to note about this change is that users will still be able to see the amount of likes they are getting and will be able to continue to monitor their insights. It’s only that your audience will not be able to see how many others have liked your posts.

Whether this affects the amount of likes a post gets remains to be seen.

One tip I’ll leave you with, which I always give in my training sessions, is to create content that is valuable to your business and shows your story.

This is why we’re all using social media and if you stay true to yourself and your business, your customers will react positively.

Alma Brosnan Social Media Consultant, Fuzion CommunicationsAlma

Alma Brosnan is part of the Digital Marketing team providing Social Media Consultancy and Training services at Fuzion Communications from our offices in Dublin and Cork, Ireland

 


%d bloggers like this: