Posts Tagged ‘PR Dublin’

Influencer Marketing, a clever campaign tactic

September 21, 2022

Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community organisations and local small businesses.

Influencer marketing is a tactic that we use frequently at Fuzion. The results we get for clients are very strong, and can range from improving brand awareness, reaching very specific audiences, driving traffic to a website and increasing sales.

This relatively new form of marketing can be an extremely cost effective way to reach target audiences. For example, we support a lot of our clients with product drops to a targeted list of influencers whose content and following are in line with the brand in question. The cost incurred to the business is the design and content of the packs and courier charges, while the return on investment is significantly high with influencers typically showing their audience(followers) the gift they have received and tagging the brands account in their posts.

A recent example of a successful product drop for Fuzion was our work with Hi-Spirits brand, Southern Comfort and their festival themed pack, which was packed full of all the essentials for any festival and included a sampling of their new ready to drink flavoured cans, a branded mini speaker and portable charger and this came packaged in a very handy, attractive cooler bag. We are sure that there was lots of envy at Electric Picnic this year against those lucky few who had these goodies!

This campaign was hugely effective in raising awareness about Southern Comfort’s new product to its target audience, while at the same time creating excitement about the brand.

It is important to note that engaging with the right influencers is just one of the tactics that we would use as part of a marketing and PR campaign for clients, carefully combined and coordinated with other tactics, all designed to work together to reach their target audiences, and as we say at Fuzion, to #WinHappy!

Heather

Heather Lordan is part of the marketing and PR team of Fuzion Communications who work from offices in Dublin and Cork.

Go on – Personalise

August 6, 2013

I Love GregHi there!

Wouldn’t it be a lot better if “Hi Greg” had appeared on the email instead of the words “Hi there”?

Dear Customer,

Wouldn’t it be a lot better if “Dear Greg” appeared on the invitation to attend the launch event instead of “Dear Customer”?

The Manager

Wouldn’t it be a lot better if “Greg Canty” had appeared on the envelope and letter that accompanied the brochure instead of “The Manager”?

Price List

Wouldn’t it be a lot better if  “Fuzion price list” had appeared on the quote instead of a generic price list?

Reserved

Wouldn’t it be a lot better to see “Reserved for Fuzion” on the restaurant table instead of a plain “reserved” sign.

It does take time to customise and personalise, it does take a little extra effort but your communication will resonate so much more when you can avoid being generic. (Personalising has never been so easy with the tools that are now available).

Often being generic can even have a negative effect and can have your customer feeling very “not so special“.

  1. If you can’t personalise think twice about communicating
  2. If you can personalise get it right – double check the spelling of people and company names
  3. Where personalising isn’t expected …personalise!

I received a CD in the post from an Amazon affiliate supplier and the docket had “thanks Greg” marked across it in marker – Wow!

Sometimes it’s really easy to stand out by doing just a little thing.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Firm in Ireland with offices in Cork and Dublin

Those Days are well and truly gone?

January 17, 2013

Apple Umbrellas

Handy brand ?

Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreeing with the wise statement and more importantly the sentiment.

We were working on an event with some very high profile, weighty organisations. This was a planning meeting and the marketing representatives from each organisation were in attendance. The event was very progressive and was targeting attendees that were perfect for each of the participating organisations.

It sounded like a blast from the past when someone around the table suggested a “goodie bag” for the attendees. I hate that description – I immediately think of a branded plastic bag with some literature and a few bits. However I always saw the absolute sense in the “right” branded item that helps make your brand connect with the attendees.

If it is the right item and is useful and durable your brand could appear in all sorts of places being used over and over by your target audience – how bad?

The big danger is that we sit and discuss and because of the “economic climate” we too easily reject things that could make total sense without thinking properly about our objectives.

Why did we do this “stuff” before – was it because we had loads of money and we wanted to chuck it away or was it because it was simply a great idea ?

It”s pouring outside and I grab my really decent umbrella with that “logo” on it ….that brand has done a lot of travelling since the event I got it at!

A lot of what we did before made sense – those days may not be gone after all!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Dublin and Cork

Do we all need to be a Circus Act?

July 13, 2012

Circus Trick - Fuzion PR

Round of applause please!

On the last night of our holidays in Cuba we found ourselves watching a “circus” show as part of the entertainment that the resort puts on every night to satisfy all of the holiday makers including, young couples, newly weds, young families and older couples.

It must be a tough gig entertaining such a mixed crowd but this troop did really well. There were two really acrobatic guys who were skilled, flexible and strong as they worked a number of different routines.

There was a very attractive young woman (of course!) who was equally skilled with a mixture of acrobatics, operating a unicycle, juggling and joining in on some of the routines with the guys.

There was a older guy who was skilled with a whip, who could remove an item from your mouth with one lash and of course there was a Charlie Chaplin type character in an oversized suit with extra large shoes who joked, tripped, fell over, participating in the different tricks, adding humour in equal measure with getting the crowd involved in the show.

All of the performers as well as being really skilled at what they did were all very competent “showmen” (or women!).. for each trick, there was a moment of deliberate tension, a pose, a smile or some other crucial, perfectly timed gesture that gave that important cue to the crowd to applaud and fully appreciate the feats that they had just witnessed.

These crucial “show” elements transformed the demonstration of skills into a “wow” performance, which were the little pieces of magic that was needed to leave everyone knowing they had witnessed something extra special.

Art of the Pitch - Peter Coughter

Are you ready for the show?

The circus reminded me of the simple lesson that Peter Coughter gave in his book “The Art of the Pitch

Often the best plans never see the light of day..

When you are presenting your proposal to a prospect that you have put huge work into, always remember that’s it’s not enough to show that you are competent, skilled and can deliver what’s required.

You must deliver a performance to win the business… in his excellent book he tells you how!

Remember …. It’s Showtime!

Greg Canty is a partner of Fuzion

Fuzion are a PR firm with offices in Dublin and Cork that specialise in campaigns integrating traditional media with social media


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