Posts Tagged ‘Patrick Jones’

“I don’t want publicity this time but next time, yes… “

May 8, 2017

Rory McIlroy and Erica Stoll wedding

Looking at the media coverage of the recent nuptials of one of golf’s hottest properties Rory McIlroy, something struck me as odd, well less odd than the reported price tag of over half a million Euro spent on it, but still strange nonetheless.

There were no photos of it. The lavish four-day wedding was veiled in such secrecy that very few details have been or could be made public.

Reportedly, some of the steps the McIlroy’s went to stop leaks were anti-drone technology to stop them flying overhead and taking photos, people working at the event had to check in their phones and guests had to leave their mobile phones behind entirely, just in case one of them decided to ‘check in’ to the wedding of the decade or post a photo.

This all begs the question, where does the public interest start and finish when it comes to celebrities?

Rory for example, has sponsorship deals with Omega, Bose and has just signed a new 10 year deal with Nike valued at around €100 million. Publicising these, Rory can be seen sporting the new exclusive Omega watch and on the course, he is branded from head to toe in the newest Nike gear and is all too happy to pose for the cameras while wearing them.

To protect the couple, there was reportedly three levels of security around the grounds of the beautiful Ashford Castle and McIlroy’s management team worked overtime to ensure that the wedding details remained top secret from the large media entourage that arrived at Cong.

Ashford Castle staff, lauded for their discretion with the hotel’s celebrity clientele, even refused to make any comment on the wedding celebrations.

The phone hacking scandal a number of years ago ignited the question of how far media can go, and the recent demands of €1.5 million in compensation from Prince William over photos taken during a three-day break in a chateau in southern France in 2012, is bringing the topic of invasion of privacy of celebrities to the fore once more.

Prince William expressed his anger at the incident in a statement read to a court in Paris, where six media personnel, including three photographers, are on trial for alleged invasion of privacy.

In McIlroys instance, what would have happened if a ‘lucky’ photographer managed to get a snap of the happy couple in their finery – an invasion of privacy lawsuit?

I’m not saying that prying into the personal lives of public figures is correct or not, the question is, is it right that celebrities can have their cake and eat it too?

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

How little is too little? Nothing!

March 21, 2017

Patrick Jones, Fuzion PR in Belarus

Many years ago, or at least it feels like it, I took part in a charity trip with my Alma Mater, Dublin Institute of Technology that would change my perspective on life for the better.

In my youth, my mind was set that only the big things counted and if you could only do something small, it won’t make much of an impact. How my mind was changed.

It was this trip to Post- Chernobyl Belarus, where I first realised how incorrect I was and that so much could be achieved with so little. An old rugby buddy from D.I.T organised and led the troop of my bright eyed and bushy tailed students from D.I.T and Ulster University Magee, Derry. None of us had been to this part of the world before and to our shame, knew a lot less about it than we should have.

The experience centred on raising money prior to the trip, and cycling from orphanage to orphanage to see what the money would be used for. Before we left for Belarus, we were cautioned that some of the young people we would be meeting were disabled, both physically and mentally, but in our naivety, little did we know what was in store.

When we arrived into the first orphanage in Rechista, the whole convoy was stopped in our tracks at the reception we received; hundreds of people, small children to young adults were standing outside waving flags and cheering to welcome us. Those who could, ran and walked to greet us, the others had little other choice but to wait till we moved up to them. (We found out later, the children had been waiting for this day since the previous year.)

The children put on a magnificent show to welcome us, and then the tour. After the initial shock was over, we noticed the disrepair the building and grounds were in, how little they had and how much they needed.

In the week we were there, and with the intention of just raising money for the orphanages; two disabled ramps got completed, a playground got finished, a garden area covered in clay got cleared and we put as many smiles as we could put on faces that truly needed them. Anything that needed to be done, we did, if we didn’t have the tools, we made do, but we did it.

By the end of the week, there were no tears left, nor were there regrets as even though we could only do a little, I know it meant a hell of a lot!

Nobody made a greater mistake than he who did nothing because he could only do a littleEdmund Burke

Patrick Jones - Fuzion CommunicationsPatrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 

 

New Year, Same Me… (But how can we really change?)

January 12, 2017

Failed New Year's Resolutions

So how are those resolutions going?

You know the dreaded New Year’s Resolutions – To lose weight, eat healthy, go to the gym, give up cigarettes, drink less, etc. etc. etc.

Well, according to reports, only about 8% of people actually follow through with their resolutions and carry them on through the year, with January 17th being the faithful date we generally fall off the wagon. It has also been found that, it can take up to six months to shed the weight gained over the festive period. But why?

The problem herein lies not in our determination but in fact, our expectations. 

The majority of us, set unrealistic expectations for ourselves, and get disheartened when those expectations are not achieved. We take on too much all at once and may expect that by a certain date; we will be fitter, can run a marathon and/or be completely free from cigarettes, chocolate, booze etc.

However, when that date arrives, we seem to have achieved few if any of the goals we have set.

What are we missing?

The answer: Little wins – small goals along the way to let us know we are on the right track and help keep us motivated.

Instead for example of setting the goal of getting fit; aim to learn a new activity like rugby, swimming, yoga, Pilates, etc. Cut down on cigarettes gradually rather than going ‘cold turkey’ or just reduce the amount of sugar or chocolate rather than cutting it out altogether.

A few steps that I find are really helpful:

Be realistic

Set realistic goals – instead of trying to lose a stone all at once, aim for 2 or 3 lbs a week.

It’s a journey, not a destination

Don’t focus on the end result; rather aim for small progression and a lot of little wins, which will culminate into a BIG result.

Make it Fun

Instead of going for a run on your own, get friends involved and go for a walk or run with them to make it more enjoyable.

Take up a Hobby

Aim to do something new – Join a walking/running club, a swimming club or if the gym is your poison, join a class rather than trying to push yourself alone.

Don’t be too hard on yourself

On the rare occasion that you may give into temptation or stay on the couch instead of going out in the cold and wet of January, don’t worry about it, start afresh the following day and keep it going.

By following these simple steps along with reasonable expectations should ensure that you hit your goals and keep focused. So before you fully give up on those resolutions have a fresh look at them and start small,

I’ll leave the last word to a wise man..

“You never fail until you stop trying” Albert Einstein

Patrick

Patrick Jones is an Account Manager in Dublin with Fuzion Communications, Marketing, PR & Graphic Design 


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