Posts Tagged ‘Niamh Lawlor’

How Innocent was the ‘Conker’ publicity stunt?

November 11, 2019

Innocent Conkers

The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wrong can save the reputation of the brand.

Running a very satirical social media narrative, Innocent have a habit of coming up with some “fake news” or stunt products such as ‘100% bits orange juice’ and ‘Marmite Smoothies’, however their autumn themed drink didn’t have the same success.

Innocent came up with the idea to poke fun at dairy free products by creating ‘Conker Milk’. They quickly received backlash as horse chestnuts are poisonous and could seriously harm those who consume them. Although they disclaimed they used edible chestnuts rather than horse chestnuts, people still didn’t really get the stunt.

They responded quickly announcing on Twitter their intentions for a clever advertisement and how it didn’t go to plan, tweeting ‘‘Hello everyone. Yesterday we made a mistake. Now we’re trying to put things right. Long story short: PLEASE DO NOT EAT OR MILK CONKERS

People forgave the brand rather quickly, responding lightly to their blunder, asking whether they should take the conkers out of the oven or if they should use acorns instead.

Innocent turned it into a campaign, urging people not to consume Conkers!

‘CONKERS. Don’t eat or milk them. In fact, avoid them at all costs, creating videos on how Conker Milk isn’t real and posting a fake campaign poster by the ‘Conkervatives’.

They made their message very clear. Innocent’s witty responses to their mistake and reiteration to not eat conkers, resulted in greater publicity than they previously imagined. This gave the brand the opportunity to shed light onto their very real and edible nut-based milk products.

Publicity stunts can be great to get people talking, to draw attention and create news but when they go wrong it’s crucial to handle it effectively. The results of a publicity stunt can be unpredictable so it’s important to take calculated risks every step of the way.

At Fuzion we love to push boundaries and be brave, and have done some stunts to create awareness of taboo subjects such as this Maxi Zoo stunt from their #ScoopThePoop campaign. However we always do a risk assessment (promise!!) before a stunt and we plan for the unexpected.

Innocent’s transparency and ability to make light of a situation, overshadowed their lack of thought and research behind the faux product. While their slip could have been detrimental, the bursting personality of their social media team saved the brands blushes and reputation.

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.

 

3 Ways LinkedIn Learning can help your career

October 21, 2019

LinkedIn Learning

LinkedIn Learning is the ‘new thing’ in terms of building professional skills.

After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest online educational platforms that nobody seems to know about.

From business to creative to technology, the website has over 15,000 courses available to help individuals build their personal knowledge and professional skills.

Here’s 3 ways in which this learning solution can help your career:

1.Learn New Skills

LinkedIn Learning is a great tool for upskilling as it has an extensive library of videos that can help you in all areas of business and technology. 

The platform customises your experience by making recommendations based on your interests, skills and job role. It also showcases trending, most liked and newly released videos. 

Providing you with a course description, information on the instructor and some courses offer a preview option to give more insight into the course before you fully invest in it.

LinkedIn focuses hugely on skills and helps highlight the essential skills that you may be missing. From tutorials on the latest software updates to tips on personal development, LinkedIn Learning covers all areas to ensure success in your career, including a feature which allows you to set weekly goals and track progression.

2. Looks Good For Employers. 

LinkedIn Learning is perfect for those on the job hunt or looking to further their career.

These courses offer the opportunity to earn a badge or certificate at the end of it, which is great for your LinkedIn profile or CV.

While it’s technically not third party recognised and does not have the same credibility as a third level degree or an educational institution’s certificate, Employers will love the fact that you are eager to learn and are taking the initiative to improve your skill set.

This will also eliminate ‘imposter syndrome’ that most people feel when starting a new job as you’ll already have a knowledge or at least some insight into the industry or role you’ll be working in. 

3. More positive work environment. 

In a 2018 study by Talent Works International, there was a 31% higher productivity rate by employees who are happy. Confidence and Innovation has also been proven higher in happier employees. 

LinkedIn Learning includes videos that offer advice on workplace practices, ethics, improving industrial relations and resolving conflicts. By offering solutions to problems in the workplace or how you deal with them LinkedIn Learning can help create a more positive work environment and happier employees. 

This platform will offer you the tools that will help you use your time effectively, more healthily and ensure you carry out your work in the best way possible, whether you are looking to develop in your current job role or for the job you want, LinkedIn Learning has endless videos and courses available to assist you in your career.

Happy learning!

Niamh 

Niamh Lawlor is a PR intern with Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork.


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