Posts Tagged ‘Network Ireland’

The Business of Blogging

August 7, 2018

Blogging Tips

Blogging has seen a huge rise in recent years and doesn’t seem to be slowing down.

The way people blog is evolving and adapting constantly. For many businesses, engagement with bloggers and influencers now plays a major role in their marketing strategy and is producing fantastic results.

I recently attended a really interesting event hosted by Network Cork called “The Business of Blogging”.

The lineup of speakers included international blogger Erika Fox of Retro Flame, Cliona O’Connor of Lean Mean Momma and Stephanie Lynch of OnTheQT.

Erica, Cliona and Stephanie all shared some fantastic tips that apply to both businesses and individual bloggers in order to grow their social media presence and get results. Below are some top tips from the event:

  • Consistency – It’s all about consistency and quality, if you’re not posting regularly on your online platforms people will forget about you.
  • Be authentic – Don’t copy what other people are doing, be true to your brand whether it’s a personal or business brand. We love to see the people behind a brand and social media is a great way to do this.
  • Branding – If possible, have the same username across all social media channels with a similar style on all channels as well.
  • Value your followers – Don’t be afraid to ask your followers for feedback on what they want to see.

For more tips about blogging check out a blog post that our Greg Canty wrote over six years ago!!

13 Tips about Blogging and Making some Noise

There was also some discussion at the event about working with bloggers and influencers and some criteria you might take into account when deciding to engage with them:

  • Understand the influencers’ followers, check out what their followers are asking them.
  • Look at the influencers/bloggers engagement, this is much more important than huge follower numbers.
  • When you have identified an influencer that fits with your brand, try and meet with them to iron out what you are looking for from the collaboration.
  • Don’t be afraid to work with smaller bloggers as they often have high engagement.
  • After a collaboration, ask for analytics to understand what worked best and what didn’t work so well.

A big thanks to Karen Fleming and Network Cork for organising another interesting and insightful event.

Saidhbh Sweeney - Fuzion CommunicationsSaidhbh

Saidhbh Sweeney is part of the PR team at Fuzion Communications, who have offices in Dublin and Cork, Ireland 

Hillary – get over your glass ceilings!  

July 27, 2016

Hillary Clinton

OK, it is really great that for the first time there is a female candidate for the US Presidential Election, long overdue and everyone bar middle America is in agreement that she is the best person for the job – probably by default!  

But.. I am so over “glass ceilings”.

Hillary heralded her nomination victory as the “biggest crack in that glass ceiling” with a montage of the previous 44 male US presidents accompanied by the sound and vision of breaking glass.

I groaned when I saw it so my other half said (as he always says!) – “OK write a blog about it”.

Hillary went on to say “Little girls, who stayed up late to watch, I may be the first woman President but one of you is next”.

Can we please get rid of this idea of a glass ceiling now!

Personally I don’t believe in them and I never have. I think there are some professions out there, like politics, that are not conducive to women, especially women who have young families. I think it’s not the glass ceiling we need to break, but we need to re-set the foundations by looking at the rules, social norms, conventions and structures that are in place preventing talented women getting to whatever level they want to get to.

I also believe that as women we have to take some responsibility for this.  

Sheryl Sandberg told a great story in her book – ‘Lean In‘. She was heavily pregnant, running late for a meeting and couldn’t find a parking space near the office, so she had to trek a long distance from the back of the car park to get to her meeting. She barged into the meeting, late, uncomfortable and probably a little cranky and asked why there weren’t any allocated parking slots nearer the office, for pregnant employees.

The answer was no one ever asked for them!

The ‘powers that be’ thought this was a great idea and very soon afterwards this policy was implemented.

If we want to get to the top – be it in our business or in our careers, I believe we, as women, need to ask for what we need or help to facilitate change – we must be proactive in resetting the foundations.

I have been working very closely with Enterprise Ireland (EI) over the past few months in my role as President of Network Ireland.

They recognise the fact that as women we need to be more assertive – but they use a much more positive word: “ambitious”.  

Enterprise Ireland have put programmes in place to encourage female entrepreneurs, as they know that businesses run by women have a better chance of succeeding. Their stats prove that women are hesitant about applying for grants and supports, unless they tick every single box – whereas a male counterpart in general will go for every opportunity and worry about matching the criteria afterwards!  

EI’s strategies around nurturing ambition in female entrepreneurs are working and they have seen the number of females on their programmes jump from 7% in 2011 to 22% in 2015.  

We also have a responsibility to support each other.

Hillary, instead of giving the “little girls at home” a ‘call to action’ she should be looking behind her or in front of her at the podium and saying “your turn is next”. It’s the responsibility of all of us to help others up the ladder or pass the torch.

As Madeleine Albright, another US Secretary of State put it ”There’s a special place in hell for women who don’t help other women”.

Let’s hope Hillary will remember Madeleine’s wise words and has less of the breaking glass and more of the actions that really support other women to get as far as they can.  

Actions speak so much louder than words or cool AV effects!

As to Hillary becoming the next President of the USA – I hope she is successful in her campaign, not because she is a woman, or the best possible candidate, but because like most people in Ireland I’m an anything but Trump girl!  But that’s for another blog……

Deirdre 

Deirdre Waldron - Network Ireland PresidentDeirdre Waldron is the founding partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork, Ireland

Deirdre Waldron – Madam President is Fuelling Ambition for Professional Women in Ireland

January 19, 2016

 

Deirdre Waldron President Network Ireland

Fuzion are very proud to announce that our Managing Partner, Deirdre Waldron has just taken over as National President of Network Ireland.

Deirdre has been involved with the organisation for many years and in that time she has held roles including PRO of the Cork Branch, President of the Cork Branch, PRO of the Network Ireland and as of 16th January 2016 she is officially Madam President!

She has very ambitious plans for the organisation, which she has outlined in her “Fuelling Ambition” manifesto and for anyone who knows Deirdre all of this will be realised!

Network Ireland

In Deirdre’s own words..

2016 for me is going to be a very big year as I take over as National President of Network Ireland, one of the largest organisations representing professional women from all walks of life.

It’s a big year for me as I lead the organisation through a re-brand, expansion plans and some very exciting and high profile events and activities, partnering with some of Ireland’s biggest and best public and private organisations, culminating in our national conference returning to Cork City in September 2016.

Through my engagement with Network Ireland since 2008 I have connected with some amazing people and made many great friendships and am proud and excited about my new role and responsibilities.

One of the first tasks for 2016, was picking a strong theme for my year, that will resonate with our very diverse national membership and professional women from every walk of life in Ireland.

The theme I have chosen is “Fuelling Ambition” and it’s really a strong “call to action” for me as President, for our National Executive, our Branches, for all our members and I hope for all of the women in business we engage with in 2016.

I believe as professional women, we need to become far more ambitious for ourselves, to challenge ourselves and each other so that we can fulfill our untapped potential. We bring so much to the table and this is starting to be recognised, but we have a role to play to make sure that our voices are heard loud and clear in our businesses, organisations, in our regions and nationally.

As a national organisation in 2016 I want Network Ireland to be more ambitious. We are a strong organisation with eight regional branches and a membership of over 500 of the most tenacious, talented and creative professional women from all sectors. We have the unique opportunity to be the voice for professional women in Ireland supporting and encouraging each other as we develop our careers and businesses.

In 2016, my wish would be for all professional women to forget about glass ceilings and focus on fuelling our ambitions collectively and as individuals – taking us through every glass ceiling that we think is in our way.   

There has never been a better time to be a professional woman.

Finally culture is changing and slowly but surely the powers that be are recognising that women at the decision making tables makes for better business. And if any proof was needed, a recent global study showed that boards with over 30% female representation faired much better through the recession than boards with fewer or no female representation. Network Ireland is determined to play its part in ensuring that we fuel the ambition of professional women so they can fulfil their potential and we can increase representation.    

As an organisation, Network Ireland gets valuable support from organisations such as Enterprise Ireland and the Local Enterprise Offices. They recognise the role that women have to play and are very proactive in helping women achieve their full potential.

We have also received support from other organisations such as AIB, European Parliament Information Office and the Local Enterprise Offices and many others who want to bring more women to the decision making tables in our region and nationally.

I’d love it if every single person reading this would ask themselves – how can they fuel their own ambition?

Don’t wait for something good to happen – you can make it happen for yourself, in your career or in your business. This can be done by connecting with like minded individuals so that you can encourage and support each other and we do so much of this for women through Network Ireland, through our regional and national events and our ongoing engagement with each other on social media.

There is also a strong learning dimension with Network Ireland as we carefully choose topics of interest and experts from their respective fields to speak and participate in our range of events during the year. We always make sure that there is a big social side to what we do as a relaxed and fun atmosphere can be the best way to network!    

So this year, let us all help each other to fuel our ambitions, drive on in our careers and in our businesses – so by this time next year we can all say we have had a great year because we achieved what we wanted to achieve and of course, we had fun in the process.

Deirdre Waldron - Fuzion PRWell said Deirdre … Network Ireland and all of the professional women that are represented throughout the country are lucky to have you!

Deirdre Waldron is a Managing Partner with Fuzion PR, Marketing and Design who have offices in Dublin and Cork, Ireland

 


%d bloggers like this: