Posts Tagged ‘Mary Quille’

Johnny Logan and knowing your audience!

February 22, 2013
Johnny Logan

I know what you like!

I was listening to the Ray D’Arcy Show on Today FM yesterday and they were interviewing one of this year’s nominees to be selected to represent Ireland in this year’s Eurovision Song Contest, Kasey Smith.

When discussing how unsuccessful Ireland have been over the last few years, co presenter Mairead Farrell made a very valid point saying that it’s Europe that will be voting on the night (not Ireland) and we should all remember this when choosing Ireland’s act. What Ireland prefers may not be what Europe would vote for!

This got me thinking about businesses and I wondered are they fitting in with this logic?

The market is changing rapidly and what may have worked before may no longer be relevant to your ‘current audience’ so businesses need to take a step back and see how they can improve their product/service in order to keep up with their competitors or even better, get ahead of them.

It’s obviously easier for bigger companies to get to know their audience as they can afford to do lots of detailed market research to identify their target audience and find out what they are thinking.

This shouldn’t stop smaller companies conducting their own research – you can carry out surveys using free services on-line such as Survey Monkey or Group-Surveys to help identify your product/service’s strengths and weaknesses in your customers’ eyes.

Even monitoring feedback received on social networks or review sites can be used to your advantage. Watch carefully what is being said and keep your mind open to new opportunities and needs! (This is one of our reasons for making sure you look after your own social media).

Once you know your audience you need to also know where to find them!

A brilliant advertising package may sound like an amazing offer but will it actually reach your own target market? – I remember a client of ours ringing us all excited because she had just secured a great deal – she secured a double page advert in Magill magazine for half price ..the services she offered were an alternative to cosmetic surgery!! The poor pet was out of business three months later.

Don’t just research the publication/radio station – Find out what issue/ radio show would be most relevant to your business.

It looks like we all need to be like Johnny Logan ..

Mary QuilleMary Quille is a PR Consultant with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

The Fuzion Women and The Royal Wedding!

April 29, 2011
Mary & William

William and Kate or is that Mary?

Now before I go any further let me stress that at Fuzion we have a team of intelligent, diligent and very hard working women ..

“Oh my God” this is going to be the best day ever … Mary (our Londoner, who may feel hard done by today – in the UK this would have been a day off – I think it is here as well!!) declares in a very excited fashion – Oh My God is right !! They are definitely a different species ..

The amount of time and detail and arrangements that have gone into the big day is incredible – I’m not talking about the the arrangements in London, I’m talking about the arrangements by the intelligent and hard working female crew in Fuzion.

The William and Kate inscribed champagne flutes are on standby, special cakes have been baked for the occasion, the LCD screen is set up and the wedding of the decade is about to be screened.

10:30 AM and we are already listening to the excited screams, oohs and aahs about the different dresses and I can confirm that the girls have freely admitted that “we would all love to be a princess”!

10:40: “Oh my God, I have that coat”, “Look at the dress it is, AMAZING !!” “She’s put on weight” “Look, look it’s Prince Charles”

11:02: The girls freak out as the screen freezes on the CNN feed- panic !

Now all the boys are watching it as well ..if you can’t beat them you may as well join them!

Major excitement as we have just unveiled a picture of Mary with Prince William – Paul did a great job with it and I think Mary is genuinely impressed .. we have another little gift for her later!

11:45: We are in the middle of the vows and girls are nervous .. very tense … Yahoo !! They have done it

Fuzion Girls

Fuzion girls working hard!

12:15 “Do you think they will kiss on the balcony ?” – What do you think? – of course they will ..

The champagne and Pimms is flowing, the scones and cream are ready, we have sandwiches, we have gorgeous cheeses, we have pate .. we’re having fun!

The girls are now practicing their Queen “wave” – Jill is definitely the best, guess who has done this before.

Mary is not impressed at the picture of her as the Queen, she prefers being a Princess I am guessing – she is the most fabulous girl, we’re mad about her! William would be lucky to have her but he had to settle for Kate, another commoner.

12:50 Ali arrives to join the fun!

13:05 and all the girls now are just waiting for the balcony kiss (by the way Posh Spice’s outfit got the thumbs up!)

13:27 – the moment has come, they have appeared on the balcony – Mary has declared to us that “I have goose bumps”, Kerrie being very practical “Ah for God’s sake, hold hands will ye!” .. wait for it, wait for it .. lots of waving, anticipation, more waving and there you go, smack – the most polite, useless pathetic kiss of all time!

.. the crowd are chanting … kiss again, kiss again, obviously not very happy with the 1st one … nothing doing just yet, more waving. Ah damn – they kissed while the cameras were following the air force jets flying overhead – what a waste!

That’s nearly it, they’re all going in, backs turned and in they go – “That marriage isn’t going to last” , “Ah, I think it will”

Fuzion wedding girls photo
Fuzion girls know how to have fun!

William and Kate (or Mary!) you brought us a little bit of magic today, thank you and the very best of luck!

It probably won’t be easy..

Now – back to work!

Greg Canty is a partner of Fuzion

Summer of Fun!

November 26, 2010
Mary Quille - Summer of Fun

Mary Quille - Summer of Fun

Growing up in London I used to wonder why my parents left the beautiful Island of Ireland and moved to London. Even though I enjoyed growing up in the UK, I will always remember spending the summer holidays in Ireland with my brother and sister and all of our many cousins, running around in the fields, feeding the Billy goat and horse riding.

I look back and laugh how we used to leave our grandparent’s house at 9am and only returning to eat, than straight off out the door again! We wouldn’t return until it was dark, not before mum and dad would have to come looking for us first!! There was certainly a lot more freedom over here which is every Child’s dream.

More than two and a half years ago I decided to return to my motherland and moved to Cork. After spending most of my life in England, I thought it would be a nice change and I don’t regret it one bit!

Even though the country is in a bad place right now, I love the beautiful scenery, the fact that Cork city is small but not too small, I also love that you can never feel lonely as people genuinely love to have a chat with strangers, something that is considered weird in London. I often joke about the underground and that you could walk onto a tube naked and not one person would look at you!

When people think of Ireland, they think of it as a beautiful place with friendly people. It is the people of Ireland who have helped market this country, they are its USP. As much as the government try to destroy this ideology, they will never succeed.

Whether I stay in Ireland, return to England, or travel further afield, I will always think of Ireland as a great place with great people.

Mary Quille works in PR with Fuzion Communications


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