Posts Tagged ‘James Whelan Butchers’

‘Great Taste’ and all the other things that flavour what we eat or drink

August 3, 2017

The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food.

They are the acknowledged benchmark for fine food and drink, and when a consumer sees the Great Taste logo on an item it is a sign that they will be buying a great tasting product.

This year (2017) Food and drink producers entered 12,300 products with 4,347 earning 3, 2 and 1 star ratings of which 444 originated from Ireland.

Overall just 165 products earned a 3 Star rating and 1,011 a 2 star rating with Irish products well represented in both of these categories.

PatWhelan, james Whelan Butchers - Great Taste Awards

The Golden Forks (the big winners) will be announced at a celebration dinner at the International Park Lane Hotel, London on the 4 September.

Great Taste, values taste above all else, with no regard for branding or packaging. Whether it is gin, biscuits, sausages or coffee being judged, all products are removed from their packaging, wrapper, jar, box or bottle before being tasted. Furthermore the judges have no idea the price that these products normally retail at.

It’s all about the taste!

The judges then savour, confer and re-taste to decide which products are worthy of a 1, 2, or 3 star award.

As you can imagine the judging panel is very illustrious and this year it included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and Zoe’s Ghana Kitchen chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist, Martha Collison, as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.

These esteemed palates have together tasted and re-judged the 3-star winners and will finally agree on the 2017 Top 50 Foods, which will be announced in August, with the Golden Fork Trophy winners and the Great Taste 2017 Supreme Champion unveiled on the 4th September.

Just Taste!

Judging the food and drink products on their taste seems very fair and as you would expect – the packaging and branding is removed so that the judges are able to experience the products in their pure, true state, without any interference or bias.

Sunnes Stores - Sticky Toffee Pudding

When do we ever, truly taste anything?

The minute that award winning cake goes into a wrapper, it changes the taste for the consumer.

  • Once we see the packaging, the colours, the type of paper and the visuals, it changes the taste.
  • Once we see the brand name, it changes the taste.
  • Once we read where the product is made and we see the ingredients, it changes the taste.
  • Once the product is placed in a retail outlet, it changes the taste.
  • Once we see where it is placed in the store, it changes the taste.
  • Once we see some POS and the product displayed on a promotional stand, it changes the taste.
  • Once a price is put on the product, it changes the taste.
  • When the product is on special offer, it changes the taste.
  • When a well dressed sampling person invites you to taste a thumbnail of the product, it changes the taste.
  • When we see that the brand is endorsed by a well known personality, it changes the taste.
  • When we see adverts for the product in a newspaper, it changes the taste.
  • When we see adverts for the product in a glossy magazine, it changes the taste
  • When a respected food journalist tells you the product is superb, it changes the taste.
  • When we open the pack at home and we are in a great mood, it changes the taste.

Today’s consumer is influenced by everything they see, hear and taste. We are also influenced by a lifetime of experiences, good and bad, by our peers and we all carry with us a lorry load of biases.

With great products our job and the job of everyone else in the chain that brings the product to the consumer, is to make sure that person can actually ‘taste’ the product.

The Great Taste Awards and that big round logo that you will see on products will also help!

Congratulations to two of our clients, James Whelan Butchers and Simply Better by Dunnes Stores who scooped up Great Taste Awards, once again this year.

James Whelan Butchers are Great Taste 3-star winners with their Pork Lard, a natural and clear lard made from slowly rendered back fat, with a “fabulous long lasting and clean pork flavour” – it’s all about taste!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

Fuzion’s Christmas Gift Guide

December 20, 2016

Christmas is a time for being grateful, for spending time with family and friends as well as the giving and receiving of gifts – the part we all secretly enjoy the most, apart from dinner of course!

At Fuzion we work with an array of amazing clients which is why we know our clients have a lot to offer the public and we want our blog readers to know this too.

We have listed below some of our clients that offer fantastic services or goods that would make for a perfect Christmas gift idea.

We hope this might help with any last minute gifting decisions!

Vintage Tea Tours

Vintage Tea Tours

It has been said that if tea can’t fix it, then there’s no hope!

Vintage Tea Tours is the Dublin City tour with a difference and is the perfect gift for a lovely girls day out with your bestie or your mam!

Dad’s will love this too but we secretly think it’s because of the Guinness Brownie! While on board you will get the chance to enjoy some of the city’s well-known sights, whilst comfortably seated in a vintage double decker Routemaster bus named Pauline and indulging in some delicious afternoon tea treats!

The tour runs three times a day: 11am, 1.15pm and 3.30pm and tickets start from €40.

Passengers will be in the safe hands of Driver Bob and the on-board Vintage Tea Tours Team who will share some interesting and juicy “need to know” facts about Dublin, its sights and of course the lovable Pauline!

For more information on Vintage Tea Tours and to but a voucher, please visit You can also find them on Facebook, Twitter and Instagram.


Ted Baker

Ted Baker - Christmas 2016

Ted is on Mission Impeccable this Christmas season!

An unswerving focus on quality and attention to detail can be seen throughout the Autumn Winter 2016 jewellery collection, resulting in captivating pieces for the perfect Christmas present.

Ted has got you covered no matter what the occasion – his alluring collection offers a variety of striking seasonal shades in emerald green, royal blue and ruby red. The floral collection is the ideal mixture of bold and beautiful.

Let’s not forget Ted’s signature jewellery design the ‘Ted Baker Button’ and this season it is bigger and better with some festive sparkle – the perfect dainty piece to wear with a cashmere sweater.

Available in gold, rose gold and silver, this season’s jewellery collection screams sophistication and are the perfect additions to your accessory wardrobe.

Send someone on their Mission Impeccable this Christmas – please visit jewellery stores nationwide or check out for a full list of Ted Baker stockist’s.


Cosmo Restaurant – Liffey Valley

Cosmo Restaurant - Liffey Valley

Gift the experience of sizzle at Cosmo Restaurant at Liffey Valley – a new and exciting dining experience that promises to bring it’s customers on a trip around the world as they experience a variety of cuisines, flavours and cultures.

Diners can expect to be taken on a gastronomic journey where they will discover authentic flavours and cultures with a choice of over 150 dishes from around the world.

With a “cook fresh, eat fresh” philosophy, live cooking stations, including Teppanyaki which will provide a theatre of tastes, aromas and sounds, this will be most definitely a dining experience unlike any other.

COSMO Dublin is open seven days a week (closed Christmas Day) and customers can expect to enjoy unlimited courses for one set price, (prices for Lunch and Dinner vary). COSMO Dublin, is the perfect venue for families, groups of friends or colleagues.

For more information or to make a booking, please visit


James Whelan Butchers

James Whelan Butchers

Delicious food plays a central part in every family Christmas and James Whelan Butchers is the perfect place to find the highest-quality, naturally reared products for your table – directly from their stores to your door.

Having their own farm, abattoir and shops to sell their produce, allows JWB to give people that essential element of trust that every consumer requires when they buy meat in JWB stores or order online.

To find out more about James Whelan Butchers or to order online visit

James Whelan Butchers is available at:

  • Dunnes Stores, Cornelscourt
  • Dunnes Stores, The Swan Centre, Rathmines
  • Avoca, Rathcoole
  • Avoca, Kilmacanogue
  • Oakville Shopping Centre, Clonmel


Town and Country Hampers

Town and Country Hampers

Want an easy way to buy quality Irish gifts without the hassle of traipsing through the shops?

Then Town & Country Hampers is your answer. With a fantastic selection of gourmet gift hampers, you are sure to find the one for you no matter what the occasion, especially with Christmas on the horizon.

Sourcing the finest range of genuine Irish products, has earned Town & Country Hampers a Guaranteed Irish Award, acknowledging their support for small independent Irish producers where time honoured methods are still revered.

To really steal the show this Christmas, with everything you need to celebrate, Town & Country Hampers’ Festive Hamper (€129.15) will certainly deliver.

Presented in a beautiful bespoke design leather bound trunk, this hamper includes an array of traditional Irish festive foods such as a luxurious Irish Christmas Pudding from Jack Cuthbert’s Bakery, chutney from Crossogue, savoury biscuits from Athenry, and  Foods of Athenry Fruity Mince Pies, to name a few, all complemented with a selection of award winning French wines.

Town & Country Hampers offers a national and international delivery service.  For more information email, call (021) 4808100, or visit


30 Seconds and Junior 30 Seconds

30 Seconds and Junior 30 SecondsEveryone loves a great board game on Christmas day and 30 Seconds is the quick thinking fast talking description game that is perfect for any group or family, big or small.

It’s simple to play and is easily enjoyed by all age groups – it really is the game for everyone!

The game is straightforward; players must describe & give hints to their teammates so that they can correctly guess as many of the five names on the card as they can – without using any ‘sounds like’ or rhyming tactics. All this of course has to be done in 30 Seconds!

30 Seconds is fiercely entertaining and can be played by anyone anywhere – just keep the noise down!

While 30 Seconds is suitable for teenagers, college students and adults of all ages, Junior 30 Seconds is good for primary school children, and their families and teachers.

The RRP is €29.99 and it is available in toy stores nationwide.


Manor West Shopping Centre and Retail Park

Manor West

Manor West Shopping Centre and Retail Park has everything you need this Christmas!

With a wide range of fantastic stores you are sure to find the perfect Christmas present & for the person who has everything why not gift them with a Manor West Multicentre Gift Card.

Manor West will also have manned car parking areas over the festive period as well as extra parking opened daily behind Debenhams during peak traffic times.

All the parking as always is free of charge, so one less drain on the pocket!

For more information check out or visit their Facebook page.

Christmas starts with Manor West – the best shopping in Kerry!


Sean Taaffe Hair – Happy 10th Birthday!

Sean Taaffe - Hair Salons

Give the gift of pampering and relaxation – It’s what vouchers were made for! At Sean Taaffe, award winning hair salons your loved one will be looked after by a team of professionals, from hair to make up, from manicure to pedicure!

Sean Taaffe Hair & Beauty has salons in Killarney, Tralee and Killorglin, and a team of over 60 talented professionals. For the budding hairstylist in the family why not check out the Sean Taaffe Academy.

For more information on Sean Taaffe or to make an appointment please vist or call 066 976 1869. You can also keep up to date on the Sean Taaffe Facebook and Twitter pages.


Down Syndrome Ireland


This year Down Syndrome Ireland (DSI) and their members have created a fabulous pack of six Christmas cards as well 2017 calendars.

To support DSI and Sean, Caoimhe, Charlie and Paddy who helped to make these Christmas Cards please visit where you can buy the cards and calendars.

Thank you for supporting #Christmas4DSI


Mercy Hospital Foundation


This year The Mercy Hospital Foundation Christmas Appeal will see an envelope containing a tea bag and appeal letter fall through the post boxes of homes around Munster in the coming weeks.

Why does it contain a tea bag you ask?

Well, The Mercy Hospital Foundation invites you to make a cup of tea for yourself and take a moment to think about what is really important in life this Christmas.

As the old saying goes, there’s not a lot that a cup of tea can’t solve, but unfortunately, this does not extend to cancer. And that’s why the Mercy Hospital Foundation needs you.

For more information on The Mercy Christmas Appeal or to make a donation call (021) 4274076 or visit

Thank you for reading – I hope you liked my list!


Arlene Foy is an Account Manager with Fuzion PR in our Dublin office.

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