Posts Tagged ‘Irish Economy’

A Woman’s Place is in the House, Leinster House

February 25, 2016
aine in the house

Áine Collins TD, Letting everyone know where a woman’s place should be!

I am so proud of my friend and my TD Áine Collins.  

She is one of the most honest, tenacious, intelligent and loyal people that I know – which are all great traits for a politician and for a friend.

I have seen first hand how much she cares for the community and bearing in mind her background as an accountant, entrepreneur and farmer’s daughter, how she has fought hard for the SME and farming sector and for safeguarding our rural communities and smaller towns that are just as relevant to the future of Ireland as the big cities.

For any undecided’s out there in the Cork North West Constituency, I would like to ask you to please vote for Áine.  Even if you have promised your No 1 elsewhere (why?), if you could give her your second or third preference.

During the last general election, Greg and I reached out through social media to candidates of all parties (well bar Sinn Fein – but that’s another story!!) just to get conversations going around the election.  Post election Áine was one of the few who continued the engagement, even after she got our vote she genuinely wanted to know what she could do for us SME owners in Leinster House and Greg and I have both seen first hand, if we put an issue in her direction, she is like a dog with a bone trying to get it sorted.

She always listens and she is like that with everyone she comes in contact with.  She has done some amazing and often unsung work including setting up the Cork Foundation – totally her idea – which very successfully now reaches out to the Cork business community at home and abroad and she has personally cajoled them into helping fund new enterprises and community projects.

In my home town of Ballincollig, when all sources of possible funding were exhausted she managed to secure €5k for the inaugural Ballincollig Music Festival, which thousands attended free of charge on a sunny Sunday in August in Ballincollig Park. It would not have happened without her.   Also in Ballincollig she secured funding for a vital research project by international experts, which will help the development of the business proposition in the town.

I could go on, but I don’t want this to seem like a party political broadcast.  

I am so proud to call Áine my friend and over the past five years she has also been a valued colleague on various projects, she was even a client for a short while and I am honoured to have been along a little of her journey so far, representing us in Leinster House.

Aine Collins TD294.jpgI believe, in our constituency of Cork North West and in particular in the fantastic place I call home, Ballincollig, that Áine, is really the best option.  Not just because I am her friend, but because I believe that she is the best person for the job and that the best place for Áine is in the house – Leinster House.

Storming the Recession?

September 13, 2011
Perfect Storm

Navigating the Storm

At the beginning of 2009 I wrote this article for a few publications – this was written when “panic” was at a peak and we were all scrambling and desperately trying to find solid ground as the earth was crumbling under our feet:

Storming the Recession (Feb 2009)

Right now the country is gripped not only by Recession, but by Depression. The fear is absolutely tangible with everyone, as we face the storm that is raging all around us.

The money men are telling us to chase our debtors aggressively, delay our creditors as much as possible and cut back on spending.  That’s fine if we all existed in isolation of each other but it doesn’t take a genius to figure out that this approach will have everything grinding to a halt in a very short space of time.

Instead of this negative approach how about, rather that defence, think attack and work towards Storming the Recession?

Let’s work hard – carefully but positively; let’s deliver great service to our customers instead of just good service and let’s keep our eyes wide open to spot the unique opportunities that will present themselves in this unique climate – can we allow ourselves to keep an open mind to the many opportunities that are out there?

Your approach to Marketing Activity will be a key factor.

If you cut back on your Marketing activity where will this leave your business? What impact will it have on volume?  Will you fall behind your competitors, lose your footing in the marketplace and could it damage your business in the long term?

Also, if your competitors pull back from their activities does this present you with an opportunity?

Without a doubt business will not come as easy as it has in the recent past.  You will need to be more pro-active than before, as your competitors could well be chasing your customers more aggressively than ever before.  Can your business really afford to hide at the moment?

Accepting that the financial health of business may have changed you should re-evaluate your activities and seek better value from your Budget:

  • Advertising – Evaluate effectiveness & negotiate (never has there been a better time to bargain!)
  • Bring PR into the mix – Achieve valuable editorial
  • Promotions – Get your message out there through prize giveaways, often this can be achieved with no media cost
  • Direct Marketing – Communicate directly to your target audience
  • Customer Database – Ensure your database methods are in order so you can communicate economically and build customer loyalty through communicating information and offers
  • Cross Selling – Increase business with customers by attracting them to other services
  • Review – Make sure you are recording the results of your campaigns
  • Team Review – All your staff should fully understand your objectives
  • Web Optimisation – Ensure that your website is in order and that your prospective customers can find it easily.
  • Business Network – Increase your network of contacts proactively by joining and participating in business networks such as the Chamber

Storming the Recession is a positive strategy to deal with the current climate.

By delivering great service, operating as efficiently as possible, and by not hiding in the marketplace, you will be in a position to take advantage of the unique opportunities that will present themselves during this period and ride out this storm.

Have you stormed the recession?

Greg Canty is a partner of Fuzion

p.s. with the benefit of hindsight I would change none of the advice given except that Social Media has become huge in this time and I would add the full embracing of these free platforms this to the mix.

Waiting for the Penny to Drop

August 26, 2011
Greg Canty blog

Keeping up with trends?

I was reading the text of an interview with a prominent retailer in Ireland (in business for over 40 years) who has a number of outlets – he was talking about the current state of his business and his outlook for the future.

Some of this is as you would expect:

Footfall, passing trade, impulse buying and general sales have decreased.. Last year was bad and this year is the worst ever … there is a need to work harder and continue to offer great quality, reasonable prices and a top class service to customers … we have to offer continuous promotions to keep the business ticking over …

we have to offer discounts to get customers to part with their money … whether we are in sale or not customers will often barter for a lower price and we are prepared to negotiate … the nature of our business is very personalised and we promote it with quality merchandise and great quality…

we’ve reduced prices by between 20 and 50 per cent, which customers have reacted well to… circumstances are changing on an almost daily basis as there seems to be a constant crisis with the Irish economy… we never got complacent even in the good times … the government isn’t doing enough to ensure healthy business and sales growth in Ireland…

Vat and rates are beyond our control and are the main reason why so many businesses are closing for good… we advertise on local radio and in the local press…. we do what we can to keep the doors open… hopefully there is light at the end of the tunnel

Now this is a guy and a business who has been in a permanent scrap for the last few years, no doubt fighting with landlords over rent, cutting back on staff levels, reducing staff wages, negotiating with suppliers over margins, fighting on a daily basis to get more efficiencies in the business and doing everything I am sure to stay in the game.

With admiration I am saying to myself “well done you are one of the great survivors – it sounds like you have been doing everything to survive” – then I read one final piece in the interview..

I acknowledge the growing importance of social media sites such as Facebook and Twitter for making immediate contact with my customers … we’re in the process of setting up a Facebook profile aimed at younger customers as I recognise the importance of social media as a form of free and immediate advertising

In the process of setting up a Facebook profile! – I find myself screaming to myself ..”What are you waiting for?”

Unfortunately this hard working business is fighting a battle on many fronts but it is stuck in the slow lane with smart competitors putting on the indicator and whizzing quickly by – he probably doesn’t even notice them.

Despite the extreme economic climate and the huge shift in how we consume media for many people the huge Social Media Penny has still not dropped … one of these days!

Why do we find it so hard to adapt?

Greg Canty is a partner of Fuzion

At Fuzion we offer social media consultancy to clients even those where the penny takes a while to drop!

Are you spending enough on Positive Costs?

April 25, 2011
Doorman - Positive Costs

Meet and Greet - Positive Cost?

In my accounting days (yes, I know most of you won’t believe it – I was!!) we had a few different ways of looking at the costs of a business.

The most popular of these was a very simple analysis – Fixed Costs, which were those costs that would not vary with volume and Variable Costs, which were the costs which did vary according to volume. This was quite a simplistic model, which didn’t always hold up!

We then had other methods of looking at costs such as Zero Base Costing and Activity Based Costing .. interesting stuff indeed!

Since the recession has kicked in I have witnessed first hand clients being advised to cut back on expenses by the accounting fraternity and often they just do it themselves automatically – the types of costs that get chopped first are those that are deemed to be “unnecessary”, which will typically include marketing &  advertising spend, sales reps, items like training, corporate entertainment, Christmas gifts, staff entertainment  and other “extras”.

On the surface it is easy to figure out why companies would cut back in such a way but you could ask the question: Why spend this money when sales were easier to come by and when it is harder to win business you just abandon them?

Could reduced sales be a self fulfilling prophecy when you cut out certain overheads?

The New Cost Model

Taking the knowledge of my old profession and combining this with what I am witnessing with clients every day I am now proposing a new way of analysing costs.

Here goes ..

There are actually three types of costs:

Negative Costs –   these are the costs that a business is “stuck” with, regardless of volume. It would include Rent and Rates (but not necessarily 100% of these – I will explain that later), Insurance, ESB, etc.

Maintenance Costs – these are the costs of servicing the business that you have brought in. It would such items as staff costs, raw materials, power and delivery costs.

Positive Costs – these are the costs that are all about bringing new business in, effectively the costs, which should have a “positive effect” on the business.

Positive costs are the most important costs of the whole business, they are the elements that are designed to start the engine, the elements that can make things happen, that “trigger” customers to actually place an order.

Positive costs are far reaching and could include surprise elements that you would not expect: the premium you pay to have a premises in a location that will bring in more customers, the cost of washing the car after it has been serviced, the cost of polishing the shoes that have been repaired, the cost of having a receptionist who answers calls promptly and deals with customer queries swiftly.

There could be an element of positive costs to most people overhead in the business – the porter who does “meet and greet” at the door of the hotel, the credit controller who carefully spends time with customers who are experiencing difficulty, the accountant who spends time with customers to understand the business better, the staff party to reward a hard working team and a deliberate initiative to improve morale.

I’m sure with a little effort you will think of thousands of other unexpected examples – all of these elements contribute to bringing in more business and create a “positive effect” on the business.

Of course Positive Costs will include items such as advertising, marketing, graphic design, web marketing, social media activity and even PR!

Positive costs are absolutely essential for generating business for any company – cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the business.

Recession (or any time for that matter)

Using our new cost model I would suggest the following approach:

Analyse your costs into the different cost categories and work towards –

1. Reducing the negative costs as much as possible

2. Improving efficiencies and work practices so that maintenance costs are as little as possible

3. Spending as much of your overhead budget as possible on positive costs .

I am not for one minute suggesting naive spending – always look for the best value in your positive costs and don’t waste money, making sure they are actually positive costs – that the spend results in increases in business.

Are you spending enough on Positive Costs in your business?

Greg Canty is a partner of Fuzion

Have a Postitvely Fabulous Easter!

April 14, 2011
Retail tips for easter

Positivity? - Why not !!

Budgets, bad weather, IMF bailouts, things are tough, sales are bad, wages are down, burn the bond holders, senior bond holders, junior bond holders, any bond holders – Oh my God, my head is bursting ! Enough is enough ..

In business all the marketers will tell you about the importance of having a Unique Selling Point, a USP. It is that element that is unique that makes your business special and makes you different to your competitors. In a busy marketplace that can be hard to achieve. In the current climate it can be even more difficult as everyone is afraid of mistakes so we end up playing it very safe, even boring at times.

Now go back to my first paragraph, read it again and then read further on and let’s discover a really simple way to make your business stand out this Easter.

Here goes..

This Easter draw a secret line around your business and make it a haven for all those who enter or deal with over the phone or on email – you are going to give them a gift, something that is quite unique, something that are not getting in most other places. When anyone crosses that secret line they are going to experience nothing but positivity – yep, that’s right simple positivity.

That’s all well and good but how do we do it? – Here is my 10 step plan!

1.       Yourself – You start! ( “Good morning, Greg”)

2.       Your Team – Tell them that negative talk is banned, you want them cheery and bright with customers – watch what happens (have a negative jar instead of a swear jar!)

3.       Bright – You want to see bright merchandise in the windows, bright visuals on your website, bright stock in the stock list, bright clothes on the staff. Buy flowers!

4.       Sales – Increase your sales targets. We all know it’s not easy but tell the team you are budgeting for an increase (let everyone else do the opposite, prepare for the negative it and it will definitely happen)

5.       How to? – Ok, while you are positive you are also realistic. You want positive plans from your team as to how the sales targets will be achieved

6.       Bonus – Promise bonuses for those who succeed, win/win if you make it

7.       What to do with that bonus? – Get everyone in the team to write on a piece of paper what they will do with their bonus (put their private responses in an envelope with their name on it – keep it for them)

8.       Drinks/dinner/chocolates/coffee – When the sales plans are done and the bonuses are decided on do something as a team. Bring chocolates or buns into work.

9.       Customers – treat them really nice, offer them coffee, offer them biscuits. Tell them about the secret line if you have to – they will think you are nuts but they will appreciate it

10.   The World – little enough that you can do about the other stuff, keep it outside the line!

Sorry I have one more tip – why stop at Easter?

Happy Easter!

Greg Canty is a partner of Fuzion

Broken Man – We need him now more than ever ..

March 14, 2011

I

Broken Man

Give the Broken Man a push

n he bounded about two years ago full of energy, enthusiasm and little bit of arrogance but full of confidence.

His plan was to launch a brand new product in a sector that he reckoned was totally under serviced but one that was growing in interest and importance. He was fully convinced about the viability of this project and needed our help to design and launch it in the marketplace. We were swept along by this guys enthusiasm and everyone in the team got behind the new project – it was really exciting.

The new product did come out, probably at the worst possible time – in the middle of 2009 when no one was taking a chance on anything new. Despite his enthusiasm and powers of persuasion the revenue targets were badly missed.

The product sold well in outlets where it was given a chance on the shelves but in most others it was returned within the week! That often happens with new products that battle for space on the retailers shelves. Product feedback was really superb by the few who actually managed to get their hands on it.

A second variant of the product was planned but never saw the light of day ..insufficient funds (funds were never an issue at the start of the project!)

Fast forward to 2011 ..

We did manage to get a few quid off what was owed to Fuzion but there was still a really large sum outstanding. I guessed the phone call would be a waste of time but in any case it had to be made..

..no answer, he’s probably not up to the conversation – can’t be easy. Two minutes later I get a call back and we have a really good chat.

His other business ventures had also ceased (construction sector), he didn’t have money for me just now but promised to pay when fortunes improved. His mortgage payments have slipped by a few months and he was now job hunting. There is nothing here for him he reckoned .. his preferred destination is Australia but he wouldn’t get a work visa so he guessed he would end up in Abu Dhabi. This would be difficult as he has two young kids.

He is a broken man, his world is in tatters – he is not the only one I have met recently.

The truth is this broken man is an entrepreneur, someone who is willing to take a chance, someone who will make things happen. Sometimes things go wrong but often they go right and they end up employing people and service providers in the process.

In Ireland we need the broken man now more than ever – if you meet him give him a break and encourage him to get on his feet again.

Greg Canty is a partner of Fuzion Communications

Motivating the boss!

March 2, 2011
Happy Boss

Give your boss a hug!

I was working on employee contracts lately, which I really hate because you get into this formal, “what happens when things go wrong” world.

You suddenly go from the niceties of the interview and the informal job offer to the “legal contract“, which at the end of the day is a vital legal document protecting you and your staff members in the event of any issues arising.

I know it has to be written in a particular way but I really try and keep it as “real” as possible capturing the essence of the agreement and the spirit of the working arrangement and our organisation. Even with our very best efforts the contracts still carry some of those awful formal bits.

Before I put the latest offer in the post I have one last glance over it and I realise that I have left something out that is really vital to me, I have actually quite carelessly left it out of all the contracts I have ever issued.

Here goes with the missing clause – In the course of your duties you must motivate the boss!

I can’t ever recall seeing something like this in an employee contract and I’m sure it would be a difficult issue to review if there were ever an issue or dispute but I do think it would be a great thing to put in there.

Like most bosses today I am juggling a million things and so many different roles. I work really hard, I try to make sure our team are motivated and happy (despite tax increases reducing their income), I make sure that our working conditions are comfortable, I make sure we stay up to date on all the latest trends and technology, I make sure that we bring in enough business to pay the bills, I make sure that we collect on time (or as best as possible) from our clients, I make sure that we pay our bills, I make sure that we pay our taxes and most of all I make sure that we deliver the magic that makes all of this happens; satisfied clients – we make sure together that we consistently deliver great results for them.

I don’t expect a medal or anything for the really long hours, effort, endurance and 24/7 focus but at times this can be really stressful and quite exhausting, particularly now when the rewards can be as simple as just staying in business, which I do fully appreciate. While I am normally really upbeat and will gladly take on the role of motivating the others at times I do slump a little – it’s at these times that I really need one of my crew to spot the “dip” and say those few words, give me a motivational pep talk, take me for a coffee or whatever it takes.

Thankfully my crew are good at spotting the dip and aren’t shy at offering a “lift” at the right time – that is one of the most valuable things they could do for me. Probably more valuable that all the other stuff that is required of them – After all there is no jurisdiction or hierarchy over motivation.

How about putting that clause in the contracts? Not so crazy after all ..

Greg Canty is a partner of Fuzion Communications.

Another Crazy Christmas! – Some Tips for Retailers

December 10, 2010
Tips for Retailing at Christmas

Tips for Retailing at Christmas

Writing a piece about retailing at Christmas should be quite straight forward you would imagine, but writing a piece that it is really helpful for retailers that have been through so many of them at this stage is a little daunting I must admit!

With a backdrop of recession and cutbacks, getting customers parting with their hard earned cash will be more challenging than ever but presents must be bought so let’s roll up our sleeves.

As part of the preparation for this article I decided I should ask my good buddy Mr Google for a little help and see what extra nuggets I could find that would definitely impress the experienced retailers out there.

If you Google “Tips for retailing at Christmas” you will be quite surprised with what you will find! My search actually took me to a website called www.christmastipsforretailers.com – can you imagine a website designated to just that topic!

In a way it’s not at all surprising seeing as the Christmas period accounts for a huge % of peoples revenue as well as a huge % of footfall. Even more important the festive period will bring a large number of “new” visitors who could well be trying out your store for the first time – what an incredible opportunity if you really think about it.

I will look at the tips under four broad headings:

Attract the customers into your store

Customer loyalty is as a result of the good work you have done throughout the year and will determine where customers will do their shopping when it comes to Christmas. However you have to do your utmost to attract them in and compete for their attention.

Database Promotions – this is where you use your databases, your invite lists, and your Facebook page for special offers, special customer nights and even Christmas cards as gentle reminders that you are open for business.

Wow Window displays – Christmas windows are really special and if possible push the boat out and really build attractive displays that grab customer attention. (I always get blown away by the window displays in London at this time)

While having an attractive window display is critical, remember that people need complete “solutions” with either their outfits or their gifts – be sure to put your best foot forward at all times with your most attractive and available stock.

Fresh – Have new merchandise arrive throughout the whole festive period keeping your store fresh and if not refresh and rotate the key displays so that the store feels new and vibrant.

Offers – Make sure your promotions are well displayed but in a tasteful way and in keeping with the overall store look and feel.

Clean and tidy store – Allow extra staff time each evening for cleaning, tidying and rearranging so that the store is looking the best as much as possible.

 

Look after the customer really well when they get there

Research has shown that at Christmas 60% of purchasing decisions are made within the store – once they come in your door make sure that happens.

Christmas is a Floor Show – One of the sites I visited referred to retailing at Christmas as being a “Floor Show”. The game is won and lost on the sales floor and this is where the staff and managers should be spending their time looking after customers, making sure that the part time staff knows what they are doing, spotting trends and sorting out issues – plenty time for the office work in the New Year!

 

Happy Team – Keep your team motivated and upbeat. Christmas is a happy time and cheery staff are vital for the business. It is your responsibility to keep them happy, plan a Christmas party, bring them coffee and treats and make sure you rotate them so that they don’t get too jaded as this will result in lost business.

Happy Customers – Make sure there is a good atmosphere in the store with nice scents and festive but not “too” typical music. Offering a festive drink or some sweets or treats can put the shopper in a very good mood.

Give yourself every chance of selling to customers and as much as possible

Once you have done the hard job of attracting people into your store you want them to do a lot more than browse and say thank you!

 

Make it easy – Shoppers want to maximise their time and minimise their decision making so make it easy for them by bundling and coordinating products, labelling them clearly and having relevant accessories within easy access.

Have a Top 10 or Favourites rail – Display the popular lines prominently making it easy for the customer to purchase with confidence.

Show people what to buy – Create displays with the specific solutions in mind such as mother’s gifts, party wear etc

The right staff – You need the right quantity of good staff to maximise your income at this time. Bring part-time staff in during the lead up to Christmas in plenty of time so they are sufficiently up to speed for the rush.

Speedy Gonzales – Have your quickest people on the tills and on wrapping duty – remember Rowan Atkinson (Mr Bean) in the store in the movie Love Actually!

Exchange policy and vouchers – make it as easy as possible for customers to buy by removing obstacles such as “What if they don’t like it?” objections.

Gift wrap – for the guys this is an absolute must as long as it doesn’t take too long and interferes with sales. Pre-wrap fast selling items where possible.

Entice them to return in the New Year

This is the one area that for some reason wasn’t covered in any of the websites, which really surprised me.

Accepting that many new customers visit your store in the Christmas period and many of the other shoppers may just be customers for special occasions, give them a special reason for returning earlier than expected.

New Year Initiatives such as invitations to a special VIP Customer “sale day” or a unique voucher that can be redeemed with purchases in the New Year might achieve this. Brainstorm ideas with your staff to encourage early New Year visits for customers.

 

Running competitions can be another clever way of building a fresh customer database at this time as long as it doesn’t create delays at the till!

I hope the Christmas tips have been helpful and serve you well into 2011 when we have to do it all over again, Merry Christmas!

Greg Canty is a partner of Fuzion Communications

A 30% of profits penalty to be introduced?

November 30, 2010
Penalty for not doing your business plan on time?

Penalties for things that really make a difference?

A new 30% of profits penalty being introduced would stop me in my tracks and whatever had to be done to avoid it would happen.

What is this new Penalty about?

I’m not sure about you but I have been up to my tonsils as usual at this time of the year with getting all my bits and pieces up to date for the tax deadline. The thought of financial penalties is a terrific way of focusing the mind!

When you have to, you can get really focused and the whole tax deadline scenario made me think about all the other deadlines that make us get a task completed. The bank requesting figures, VAT & PAYE returns, a tender document closing date, or even a client presentation deadline or event. We pull out the stops and invariably, always deliver on time and achieve whatever is required.

So, deadlines are effective?

Of course they are but do we have deadlines for the really important things? I find that often some of the really important tasks get pushed back because of the other deadline issues. We can easily leave other priorities get pushed to the back of the queue because they lack a pressing, external deadline that has obvious and tangible downsides.

Planning
How about setting a deadline for your Business Plan for 2011?

Is there really any deadline that should be more important than this? After all, this is the starting point for everything in your business and it makes all other things possible.

How about it being completed in mid-December before everyone breaks up for the Christmas break? Isn’t it absolutely vital that your team starts 2011 with a clear focus on the objectives for the business, for their departments and for themselves as individuals?

Business Plan 2011

Clarity
Does your business have a crystal clear goal or purpose or even a “Mission Statement” that everyone understands and is working to? This needs to be real, it needs to be practical and it needs to be supported by definite plans.

SWOT Analysis
Have you and your team completed a real SWOT analysis for your business? Have you in detail discussed the Strengths and Weaknesses of your business? These are the things that make your business special and vulnerable all at the same time. What are the Opportunities for your business in the marketplace? Have a detailed look at these and it may even result in some required diversification. What Threats are posed to the business and how are you dealing with these?

Make sure you have done a competitor analysis as part of this. To be honest I wouldn’t get too obsessed about the competitors but you do need to understand where they are coming from and the tactics they are adopting and how they could affect you. Play your own game, let them try to catch you!

The SWOT analysis should be done at Company level and then repeated at Department level. This will clearly highlight some key issues for all areas of the business and for the plan to be affective the business must have a clear plan around the tackling of these.

Plans are ineffective without detailed actions and someone needs to take clear responsibility for these.

Objectives & Budgets
The detailed plans and responsibilities need to be built into the department and individual’s objectives. These plans need to be supported by detailed budgets. What income targets are set for the business and what spend is required to achieve this?

As an individual I need to know about my part in the overall plan, what is expected of me and how my performance will be measured.

Performance Management
Performance Management is the ongoing evaluation of the performance of the business against the agreed plan. Of course the market is dynamic and things will change during the year, which the business will have to react to. Build this flexibility into your plans and amend them as this happens.

Positive Marketing
Make sure you have a really clear Marketing Plan written as part of your overall Business Plan. What are your Marketing Objectives and how will these be achieved?

Don’t go into retreat mode and lose the position you have fought hard to achieve in the marketplace. Be brave, it’s never been a better time to market your business. Take the terrific value that is available in Advertising, PR your business and please don’t ignore the free Social Media opportunities that are available to spread the word about your business.

Unique Opportunities
While it is a tough and challenging time there are unique opportunities available in the current climate, which just won’t exist in a few years time. Be in a position to grab them with open arms and thrive.

I’m sorry, I told a white lie.

Don’t panic as there is no 30% penalty on your profits for the not having your Business Plan ready for the start of the year. However, how much will it cost you if you go into next year unprepared?

30%, or maybe even more?

Greg Canty is a partner of Fuzion Communications, a full service Marketing, PR and Design Agency.

Summer of Fun!

November 26, 2010
Mary Quille - Summer of Fun

Mary Quille - Summer of Fun

Growing up in London I used to wonder why my parents left the beautiful Island of Ireland and moved to London. Even though I enjoyed growing up in the UK, I will always remember spending the summer holidays in Ireland with my brother and sister and all of our many cousins, running around in the fields, feeding the Billy goat and horse riding.

I look back and laugh how we used to leave our grandparent’s house at 9am and only returning to eat, than straight off out the door again! We wouldn’t return until it was dark, not before mum and dad would have to come looking for us first!! There was certainly a lot more freedom over here which is every Child’s dream.

More than two and a half years ago I decided to return to my motherland and moved to Cork. After spending most of my life in England, I thought it would be a nice change and I don’t regret it one bit!

Even though the country is in a bad place right now, I love the beautiful scenery, the fact that Cork city is small but not too small, I also love that you can never feel lonely as people genuinely love to have a chat with strangers, something that is considered weird in London. I often joke about the underground and that you could walk onto a tube naked and not one person would look at you!

When people think of Ireland, they think of it as a beautiful place with friendly people. It is the people of Ireland who have helped market this country, they are its USP. As much as the government try to destroy this ideology, they will never succeed.

Whether I stay in Ireland, return to England, or travel further afield, I will always think of Ireland as a great place with great people.

Mary Quille works in PR with Fuzion Communications


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