Posts Tagged ‘HSE’

Covid-19 Communications and Staying Safe

March 10, 2020

The recent news of Covid-19 or coronavirus coming to Ireland is of concern to us all. I am sure you are as glued to the quickly evolving story as we are. 

The HSE is advising the risk of catching Covid-19 in Ireland is still low to moderate, but this may change. However, most people continue to go to work, school and other public places, as usual.

While this advice is still in place, it is best practice to introduce some measures in your workplace such as hand sanitiser at entry points and clear advice about hand washing,  to keep your team and workplace visitors safe and to avoid any possible spread of the virus.  

It is also advisable at this stage to review contingencies around remote working, if this is feasible for all or some members of your team. Another practical approach would be considering remote business meetings, using tools such as Skype, Zoom, Google Meet or Microsoft Teams, so that travel is kept to a minimum. 

Our design team in Fuzion have created an infographic based on the HSE advice that you can use in your office to encourage good hand hygiene. You can get a high resolution version of this poster here

Covid-19 infographic

As well as the potential health impact of Covid-19, we are already seeing economic implications of the virus and your business could be affected during this time of uncertainty. 

The Department of Business, Enterprise  Industry have developed a Business Continuity Checklist that is well worth checking out here.

The Role of Communications

If your business is at risk of being affected, you may have a possible communications crisis issue. In this scenario it is best to ensure you follow the below important steps that we have shared with all of our clients. 

When a crisis occurs, the need to communicate is immediate. Simple steps to ensure this happens can streamline this process:

1- Agreed Spokespeople

When a crisis occurs, it is best to choose spokespeople most suitable for the situation. Identify your key spokesperson and brief them on what’s happening as well as how your organisation is going to move forward. Then move quickly to respond internally with those messages to your employees. The point here is to quickly alleviate any internal fears or concerns in the workforce. 

2– Set up a group on email or Whatsapp only reserved for the crisis with key spokespeople

Crises tend to happen when you least expect them so Whatsapp is recommended so spokespeople can be contacted out of office hours. This group should only have the spokespeople and appropriate decision makers. 

3- Act as soon as possible

If it is not possible to give a comment immediately, ensure the journalist is asked for a deadline and the organisation will get back to them asap. 

If required, Fuzion can assist you with the response to a crisis, or act as a “gatekeeper” for you with the media.  The earlier Fuzion is contacted, the better in order to effectively respond to a crisis or a journalist query for a statement and minimise any damage a crisis can create. 

4- Agree a response/Statement as soon a crisis occurs

In the case of Covid-19, it is best to have a statement prepared so your business demonstrates it is ready and prepared for such a serious issue. This statement should outline how the business has prepared for the crisis and plans to move forward. 

5- Social Media

If appropriate, share your statement on social media and if a crisis happens on social media, it is advised where possible to take the conversation offline and discuss matters either on direct mail or email. 

6- Create a means for monitoring

Once you’ve determined the channel of distribution for your message, monitoring responses is equally critical. 

Careful planning and preparation should encourage readiness for any possible crisis.

However, situations will arise in organisations that may require expert advice and in this case, you can contact Fuzion’s Crisis Communication team here


Advice on Covid-19

Advice on Covid -19 from Public Health bodies such as the World Health Organisation (WHO) and the Health Service Executive (HSE) is to minimise infection risk thorough hand-washing, isolating ourselves if we are ill, and avoiding touching our faces. More information on personal care can be found here.

While the period ahead is uncertain, if we can calmly prepare for the unexpected we will be in a much better position to face any possible escalation of the crisis. 

Stay safe and with best wishes

Ciara Jordan and Deirdre Waldron on behalf of The Fuzion Team


Anyone can be angry!

November 5, 2010



Angry with the Government? What are you going to do about it?

Anyone can become angry, that is easy, But to be angry with the right person, to the right degree, at the right time, for the right purpose, and in the right way, that is not easy.


A step too far?

I’ve noticed a lot of anger lately. This has been highlighted in two incidents over the past week, firstly, when Cllr Louise Minihan threw red paint over Minister for Health Mary Harney, at the site of the new Ballyfermot Primary Care and Mental Health Centre  and secondly yesterday’s violent  student protests at Government Buildings which were stormed like the Bastille during the French Revolution.

The anger of this nation has been mounting for a long time now. The cracks were possibly hidden to some degree by the excesses of the celtic tiger times. People threw their eyes up to heaven and shrugged “sher that’s the government for you” as they went about their busy lives. Those shrugs became more agitated as life grew more and more difficult for people living in Ireland. Cutback after cutback, job losses, lengthening dole queues, negative equity, more job losses, emigration and desperation became the talk on the streets. The anger was not subdued by tokenism and sound bites issued by politicians more keen to be seen to be doing something rather than actually doing anything, more keen to talk than to walk as it were.

So the anger grew and it grew.

Undoubtedly influenced by the Greek and French protests it was possibly only a matter of time  before things started to turn ugly. The nasty turn of events began when the Dail resumed following its summer break and a man drove a cement truck into the gates at Leinster House with the words Anglo Toxic Bank written across the side, making headlands nationally and internationally.

We were angry and the whole world knew about it.

Personally though, I would like to see this anger used in a more constructive way. I deplore Cllr Louise Minihan’s actions and find those kind of tactics underhand, unsafe and disgustingly reflective of someone who seems to think you can blame one person for the state of a health service that was rotten long before Mary Harney took the poisoned chalice.

We live in a democratic country and therefore I do not question the right to protest. I am simply questioning the means and the violence.

Student protests which saw three Gardai in hospital, Is this a something we will see more of?

I too am angry. I’m angry that people died so that we could live in a democracy that has been tainted by the acts of some politicians. That it is a democracy which sometimes feels like a dictatorship. I’m angry that the reputation of my country is being ruined abroad. I’m angry at the lack of common sense exhibited by our leaders. I’m angry that Bertie Ahern still jokes “ The country was fine when I left office”.  That he thinks it’s ok to film a promotional add for his “Sports” Column showing him in a kitchen cupboard yet still has the audacity to leave his name be associated a potential presidential election.

Mostly I am angry because this recession and the political situation we find ourselves in is far more serious than people seem to realise and yet, action is still being replaced by stalling tactics and opposition politicians shouting “ I told you so” with their point scoring. I’m angry with the rhetoric of empty promises because really, until reform happens, it won’t matter who is sitting in government buildings.

Last year I wrote a letter entitled The year of Hope in which I called for political reform and the reform of our public bodies most notably the HSE.  I truly believed that our country had hit rock bottom and that the time was ripe for this reform. I was even excited by the prospect of a country where the challenging times had resulted in an overhaul of our institutions. That perhaps somewhere along this line we would rediscover our soul and become known once more for our thinkers, writers, artists and musicians rather than dodgy bankers, politicians bonds and NAMA!

I’m angry that we are not using our collective anger in a constructive means to reform our political institutions. As Aristotle said, anyone can be angry,

Are you? And if so, how will you use this anger?

Doreen O’ Mahony,

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