Posts Tagged ‘Gina Kelly’

Why We All Need to be a Little More Mr. Blue Sky….

August 27, 2012

I was delighted to read Paddy Clancy’s article in today’s Irish Examiner.

I was actually starting to get concerned about my unwavering optimism and general good feeling about Summer 2012. While the world and its mother have been giving out about this terrible Irish summer, I have been waxing lyrical about how surprisingly nice the weather has been over the past few months. I’ve been getting a few strange looks, but I honestly don’t know what people have been complaining about.

Almost every morning I have managed to walk to work without getting lashed on and most evenings I return home on foot in mild, warm weather. Fair enough there’s usually a downpour at some point during the day, but if you listened to MET Eireann they would have you believing that we’re up to our knees day in day out in flash flooding, heavy rainfall and thunderstorms. Not the case from where I’m standing….what about you?

Now, the mandatory Irish chit chat about our terrible climate doesn’t really bother me, it’s as natural as a morning cup of tea to discuss the weather in this country. But to me it feels as if MET Eireann and very often, the media, seem to focus so much on ‘where it’s going to rain’ as opposed to ‘where it’s going to shine’ and fair enough, I know it’s science, but couldn’t they cut us a break?!!

My attitude now is just look out your window in the morning and take it as it comes. (Unless you’re a golfer  it seems– my father lives by that forecast)

The most concerning thing is the impression it is giving out to international tourists and to all of our lovely family and friends who have emigrated and who, aside from the recession, are almost afraid to give up the sunny climes of Australia and America for ‘depressing Ireland’.

We depend, more than ever, on Tourism for simulating employment and revenue, yet we shoot ourselves in the foot day in day out by giving out about the climate. The whingers are feeding that perception and as per Paddy’s article today, I’m not the only one who believes that. Donegal has clearly enjoyed a fantastic summer, and if you spent any time at all in Dublin and Kerry over the last few months you would have enjoyed some amazing weather and quite a few ‘al fresco’ dining/drinking opportunities!

How many times have you heard people say “We’d be the best country in the world if we only had the weather”. Well, newsflash: Ireland has an unpredictable climate and high levels of rainfall annually – get over it.

Ireland is a fantastic country, despite our current recession and perceived climate. Every day I experience optimism and positivity in the most unlikely places, and most importantly, a little bit of sunshine. I think we could all make a better attempt at encouraging people to come here, by complaining a little less and maybe taking some time to highlight the sunny days when we can. Don’t you think?

Gina Kelly is an Account Director at Fuzion

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Gina Kelly operates from the Fuzion PR office in Dublin

The task is simple – work together and above all, communicate

March 16, 2011
Article by ginafuzion

My Town

I attended a meeting the night before last in my home town that was a move by a proactive group of people to mobilise a place that at present is haemorrhaging jobs, haemorrhaging tourists and generally becoming a town where emigration, unemployment and anti-social behaviour have sadly become the social norms.

Unfortunately for me you might say, I’ve just moved back to this town, so I pretty much feel compelled to get involved and help in some way. I’ve always been a sucker for an underdog…

What struck me at this meeting, apart from the numbers that attended (well over 200 at an estimate) was the air of optimism and willingness by those present to make a change and to do something to help reverse the fortune that our poor town seems to have succumbed to. I was absolutely delighted to see it.

Because for the first time, it wasn’t a platform to moan about things; to complain that the town is going to ruins; that it’s a lost cause. It was attended by people who are genuinely interested in doing something to help, to move on from the mistakes of the past and look forward to new opportunities and new strategies.

What I also realised is that there are people in this town that are already ‘change champions’  – people that are generating ideas, turning them into real actions and achieving success. We just didn’t know anything about it until that night.

I am certainly not a tourism expert or any voice of authority on the matter, but from the experience I have gained over the past number of years I can only add this: Now that we have a ‘team’ – a group of people willing to change, and the support of the community behind it, we need to work together and help each other. We need to pool our resources, our skills, our assets and do all that we can to help break the vicious circle of unemployment by building the perception of our town as a great place to live, work and play.

Then, most importantly (because otherwise it is futile) we need to communicate it. We need to watch and learn from our neighbouring towns the art of effective Marketing & PR and embrace it. Better again, we need to be better than the rest and look at new ways to attract visitors and revenue generating resources to the town through simple, effective communication.

What seemed impossible now seems a whole lot more achievable when we start to work together and communicate don’t you think?

Gina Kelly is Account Director at Fuzion Communications


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