Posts Tagged ‘Edel Cox’

Global recognition for Enda Kenny abroad – Bula Bus!

March 28, 2017

Enda Kenny

We all held our breath as our Taoiseach, Enda Kenny went over to the US to visit the new President of America, Donald Trump on St Patrick’s day.

A visit that wasn’t welcomed by all, as many expressed their dislike at our Taoiseach visiting the not so popular Donald Trump, went much better than expected as Mr. Kenny took the opportunity to lecture President Trump on Immigration. This turn of events was quite brave and unexpected and earned our Taoiseach immense praise at home and abroad.

He began his speech by thanking the President for extending the invite to celebrate St Patrick the patron of immigrants”. He was careful not to mention any of Trump’s harsh immigration policies but instead made a point and encouraged the President to be open to immigrants. He went on to tell how many Irish came to shelter in America in the past and how it had such a positive impact on the country rather than a negative.

 “We lived the words of JFK long before he uttered them – we asked not what America could do for us but what we could do for America. And we still do.”

US Media including the New York Times and Fox News praised our Taoiseach for not playing it safe and instead doing what he could do to encourage change and positivity. Enda Kenny used his visit to represent his people and protect Irish Immigrants who are residing in the USA and who are contributing to “making America great again”.

Enda Kenny is under a lot of pressure to stand aside at the moment and is receiving a lot of criticism in Ireland, however in this instance I think he did us proud and represented us well and instead of flying under the radar, he took a bold stance and possibly a risk. As well as doing wonders for his reputation as a leader his performance deserves a massive pat on the back and a Bula Bus!

Maybe St.Patrick himself was looking after Enda Kenny in his own way?

Edel

Edel Cox is a PR Account Manager  with Fuzion Communications who are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

 

 

Boojum Mania

February 6, 2017

Boojum van in Cork

Our client Boojum is due to open in Cork this week…and the excitement is Cork is well and truly building.

Late last month the Boojum team came to town and caused a major buzz as they travelled around in their branded cars filled with Boojum goodies.

While I knew Boojum was popular I didn’t quite realise how popular it was and how much people wanted it to open in Cork!

I can’t believe the buzz and anticipation in Cork City for the award winning Mexican restaurant to open its doors. With stores already in Belfast, Dublin and Galway, Cork will be the first new city for Boojum in 4 years, and their 3rd new store to open in the past 12 months.

Boojum addict t-shirts have become a highly coveted item belonging only to the most loyal of customers and Boojum Cork have commissioned special edition t-shirts especially for the Cork customers designed (and modelled!! See below) by our very own Paul Wade in our Fuzion design department.

Boojum t-shirt modelled by Paul Wade, Fuzion Design

Since they were revealed we have been inundated with calls from people looking to get their hands on one.

The t-shirts will be available exclusively from Boojum Cork so keep an eye on the Boojum Cork Facebook and Twitter accounts where they may just give away a t-short or two!

The new store, which will be located on 7 Winthrop Street, is approximately 2700 sq ft over 2 floors, seating 50 people.

Will one of these be you?!!

Edel Cox - FuzionEdel Cox is a Senior PR Account Manager with Fuzion

Fuzion Communications are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

When Fashion meets Politics – Melania Trump

December 12, 2016

Melania Trump - When fashion meets politics

Fashion designers around the world are torn when it comes to Melania Trump as it looks like the soon to be First Lady is paying the price for her husband’s controversial reputation and comments on issues such racism, sexism etc.

Since it became clear that Donald Trump will be the next US President a number of high profile fashion designers have made a stance and refused to dress his wife Melania Trump when she takes on her role as First Lady in January.

Historically designers queue up to dress the First Lady.

The current First Lady, Michelle Obama, has become a fashion icon since she shot into the limelight and dazzles on every occasion. Fashion designers around the world are eager to dress her and to date she has worn what have since become iconic looks.

This time however it seems Melania has very few offers on the table as designers such as Marc Jacobs, Derek Lamb, Tom Ford and Sophie Theallet (who dresses Michelle Obama) have all refused to dress her.

Marc Jacobs stated “I have no interest whatsoever in dressing Melania Trump. Personally, I’d rather put my energy into helping out those who will be hurt by Donald] Trump and his supporters.”

Tom Ford stated “I was asked to dress Melania Trump quite a few years ago and I declined…She’s not necessarily my image.”

Derek Lam stated “I don’t know Melania Trump personally, so I don’t wish my comments to seem I am prejudging her personal values, but I really don’t see myself getting involved with the Trump presidency.”

Sophie Theallet stated “As one who celebrates and strives for diversity, individual freedom and respect for all lifestyles, I will not participate in dressing or associating in any way with the next First Lady. The rhetoric of racism, sexism, and xenophobia unleashed by her husband’s presidential campaign are incompatible with the shared values we live by. I encourage my fellow designers to do the same.”

On the other side other designers such as Tommy Hilfiger, Thom Browne and Diane Von Furstenberg are some of the few designers who see Melania as The First Lady rather than Donald Trump’s wife and would be delighted to dress her.

Melania Trump - Fashion and Politics

Tommy Hilfiger stated “I think Melania is a very beautiful woman and I think any designer should be proud to dress her.”

Thom Browne stated “Out of respect for the position of the first lady of our United States, I would be honoured to be considered to design for any first lady of the United States.” 

Diane von Furstenberg statedMelania deserves the respect of any first lady before her.”

Who knows who will eventually dress Melania but my guess is whoever does, will get huge positive exposure in the fashion world as despite her or her husband’s beliefs she is a beautiful woman who would look good in anything.

She is already a fashion icon due to her celebrity status and no doubt as she takes on her role as The First Lady her fashion icon status will shoot through the roof so I’d imagine whatever designer gets the job of dressing her will in no way regret it.

Edel

Edel Cox is a Senior PR Account Manager with Fuzion who have offices in Dubliun and Cork, Ireland

Sources for this blog: WWD, Huffington Post, The Irish Independent, Quartz

Where did it all go wrong?

November 9, 2016

Donald J Trump

I woke up this morning to the news that Donald Trump is the new President of The United States Of America!

At first I thought I was still dreaming but to my shock and horror I soon realised this was real.

Going to bed last night I was watching the results come in and saw that Trump was ahead by a few but went to bed quite content that Hillary Clinton would claw it back as there was no way a man who is hated and feared by millions around the world, would be voted in as one of the most powerful men in the world.

Listening to the fallout this morning on the radio and TV as presenters, journalists and civilians around the world reacted to the shock news, it’s clear that the pollsters and polling analysts got it incredibly wrong and I have to ask, how did this happen?

In the lead up to the election, Hillary was almost certain to be crowned the winner of this bizarre presidential race and yet here we are on the 9th November 2016 coming to terms with the fact that reality TV star Donald Trump is the new President.

The pollsters are certainly hanging their heads in shame this morning. In the lead up to the election the press reported on the polling predictions, The New York Times reported Hillary Clinton had an 85% chance of winning, The Huffington Post gave her 98.3% chance of winning and the list goes on, so what happened?

electoral-map

Were people not telling the truth and ashamed to admit they would vote for Trump and yet when they got to the polling stations gave him their number 1?

  • Did Trumps campaign of ‘Making America Great Again’, prove to be an exciting prospect that voters craved?
  • Did Trump get into the heads of the white working class American community who Hillary may have dismissed as they don’t have a history of voting?
  • Were people just voting against Hillary instead of voting ‘for’ Trump?
  • Did Hillary lose because America was not ready for a female President?

So many questions that leave not only America, but the world baffled. The experts got it totally wrong so lets hope that with the benefit of hindsight that the same experts can figure out why.

It certainly is a crazy time to be alive and it will be very interesting to see what lies ahead!

Edel

Edel Cox - FuzionEdel Cox is a Senior PR Account Manager with Fuzion

Fuzion are a Strategic Communications, Marketing, PR and Graphic Design firm with offices in Dublin and Cork

Body Shaming – Does the media go too far?

July 18, 2016

Body Shaming

Jennifer Aniston made the headlines this week when she blasted the media through a powerful essay on “body shaming” published by the Huffington Post.

In an open letter the former Friends star called out the media for constantly reporting on her figure and pregnancy status. The first line she wrote was “For the record I am not pregnant, what I am is fed up!” a powerful opening line that has made headlines around the world and has made people wake up and ask the question..

Does the media go too far?

A picture of Jennifer Aniston on holiday with her husband Justin Theroux, sporting what can only be described as a small rounded tummy was what prompted the tabloid story in the first place and lead to headlines all over the world which read ‘Finally Jens pregnancy dream comes true’ ‘Aniston Pregnant!’ ‘Jennifer Aniston and Justin Theroux are thrilled to be expecting first child together’ ‘Jennifer Aniston pregnant with miracle baby!

Jennifer Aniston

Picture source – Daily Mail

Jennifer Aniston is known for maintaining a dignified silence when it comes to rumours about herself, she is a very private person and very rarely responds to rumours or the media in general, however this time she has had enough and has decided to call out the media for body shaming women by claiming she is pregnant when she says herself she simply had a burger for lunch:

“I resent being made to feel “less than” because my body is changing and/or I had a burger for lunch and was photographed from a weird angle and therefore deemed one of two things: “pregnant” or “fat.”

The way I am portrayed by the media is simply a reflection of how we see and portray women in general, measured against some warped standard of beauty?

Is she pregnant? Is she eating too much? Has she let herself go? Is her marriage on the rocks because the camera detects some physical imperfection”

Since the publication of Aniston’s essay, females around the world have applauded her and backed her in every way, however on the flip side of this, a debate has since erupted as to whether Aniston has the right to privacy when she puts herself out there as a ‘celebrity’.

This is an ongoing debate where people argue that celebrities crave attention and put themselves out there in order to get press and publicity yet when they get any negative press they pull back and cry out that’s it’s an invasion of their privacy.

Fame stars

So where is the line? When does the media go too far?

This is a hard question to answer and each case is extremely different as you have celebrities like Jennifer Aniston who does not put herself out there for publicity, in fact does everything in her power to keep her personal life private and paid millions for security to make sure her recent wedding photos remained private, versus the fame hungry reality TV stars who are doing all they can to get in front of the camera and get publicity in any way they can.

So when should the media pull back?

Where is the line the media should not cross?

It’s a question you feel won’t ever be answered and will be debated for years to come, however I take my hat off to Jennifer Aniston for raising the issue especially when it comes to body shaming, as it seems these days’ women in the media are either too fat or too thin and simply can’t win!

Where do you stand on the issue?

Edel

Edel Cox is a Senior Account Manager with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

10 things you’ll see in Ireland in the summer!

June 2, 2016

Ireland really is the best country in the world when the sun shines. When the sun comes out everyone has a smile on their faces and the craic is 90 as they say.

Here’s why Ireland is so unique – 10 signs of an Irish Summer!

1. Topless men everywhere – The sun only has to threaten to come out in Ireland and men everywhere have their shirts off.

Topless

2. Tan Lines – We never learn, every summer you are sure to see people with ridiculous sun burn and horrific tan lines.

sunburn

3. Queues for 99’s are endless – Irish people tend to gravitate towards their nearest ice cream shop when the sun comes out – a sure sign of an Irish summer is a 99 with a flake!

99

4. BBQ season – Hail, rain or shine if its summer in Ireland the BBQs come out. We only get a few weeks of “summer” so we have to make use out of the very expensive BBQ we bought, if that means standing under an umbrella while eating your burger, so be it!

umbrella

5. Down Tools – Let’s face it the good Irish weather doesn’t come around that often so when it does, it’s time to down tools and get to the nearest beer garden ASAP.

Down tools

6. People complaining about how hot it is – We wait all year for a bit of sun and the minute it comes people start complaining that it’s too hot!

complaining

7. Endless chat about the weather – “Is the sun shining where you are?”, “It’s great to have a bit of sun isn’t it”, “enjoy it while it lasts”.

weather chat

8. Make swimming pools – Paddling pools, bins, buckets, baths etc. You name it anything and everything is turned into a swimming pool when the sun comes out!

swimming pools

9. The fun and banter is in full swing and the beer gardens are packed – Real life and responsibilities don’t seem to matter as holiday mode kicks in

banter

10. Jean Byrne can make or break your day – The RTE weather is a must see. For once the whole family is glued to the TV watching the weather, hanging on every word Jean Byrne says in the hope the sun is going to stay shining!!

jean byrne

Enjoy the summer!!

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

16 Instagram Tips for your business

May 23, 2016

Instagram Tips fro business

Many of us are now using the very popular (Facebook owned – wait for all the adverts!!) Instagram photo and more recently video driven social media platform personally but using it for business can be a different story.

We love seeing great pictures and videos posted by our social media friends but seeing them posted by a business is quite a different dynamic.

A good starting point is why would someone want to follow your account – think about it!

The other thing to bear in mind when using Instagram (this applies to all of the social media platforms) is to think of the mood or mindset of the users. Yep, the typical Instagram user is probably chilling out so don’t be trying too hard with “big” messages or aggressive selling.

We have put together some simple tips to help you to get the most from Instagram, which we hope you will find useful – if you have others please let us know.

  1. Make sure your account name relates to your business/brand and is easily linked to your business i.e. the company name (this is a basic one that many get wrong!)
  2. Use a simple yet clearly identifiable profile pic (remember this appears as the tiniest of thumbnails on mobile devices)
  3. Use Instagram to showcase your products and services in a visual way that will draw customers in.
  4. Set a clear goal i.e. brand awareness, website traffic, increase sales etc. and keep these goals in mind for every post (caution – don’t be too sales orientated. It will chase people away!)
  5. Focus on your USP and what makes you stand out – What you post should draw people in and keep them wanting more.
  6. Use the text to explain what people will get from following you (include your web address)
  7. Incorporate hashtags to make it easier for people who are interested in your area to find you.
  8. Make your posts identifiable where possible – keep strong brand consistency across posts.
  9. Don’t be afraid to let your personality shine through, it enables people to see the “real” authentic brand and therefore relate to it more.
  10. Before posting anything think about who you are trying to target. Will this post be of interest to them?
  11. Bear in mind at all times that whatever you post represents the brand
  12. Tag people and other accounts when relevant, as it allows you to reach a broader audience.
  13. Connect to your Facebook and Twitter accounts to let your existing friends know you’re on Instagram.
  14. Follow people and other accounts that are relevant to your brand i.e. customers, businesses, celebrities etc. Use relevant hashtags when searching to find accounts you should follow.
  15. Actively engage with the accounts you are following – Join in relevant conversations and in turn increase you’re following.
  16. Use hashtags tactically to join conversations and increase your following

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

Bloggers must now declare if they are being paid to promote products or services!

March 24, 2016

transparenct for bloggers

The Advertising Standards Authority of Ireland (ASAI) revealed in January that they are coming down hard on bloggers who do not disclose if they have been paid to promote a product.

The ASAI code requires “advertisers not to mislead consumers, not to offend them, make sure advertising is truthful and that consumers know when they’re receiving marketing material“.

Effectively if a blogger is taking a payment from any organisation for writing a piece that promotes them they become an advertiser.

This is quite a significant development and in a way it is highlighting the increasing powerful role that bloggers are starting to play in influencing consumers about products and services. In my view bloggers play a special role in the whole communications mix.

They are not a paid journalist and they are not a normal social media poster, they are something in the middle. They are someone who are normally really enthusiastic, passionate and knowledgeable about a topic and as a result when they give a positive review of a product or service this tends to be very significant and influential in particular if that blogger has a big following.

With the advertising code Bloggers are now required to publish the fact that their post has been sponsored or is an advert for a brand at the start of their blog post or video and include the hashtag #ad or #sponsored in any associated social media posts.

Honesty

As a blogger myself (www.thebeautydial.com) I think this is a positive move as readers deserve to know whether or not they are reading a ‘paid for post’ or not. I set up my blog as I love the beauty and fashion world and I love informing my readers of great products, bargains, top trends etc.

I would never recommend or promote anything I don’t truly believe in or that I wouldn’t use myself regardless of whether it was paid for or not and I think this is the position of most bloggers out there. When it comes to bloggers, we have your own reputation to uphold and in my opinion it’s a huge mistake to promote something just because you get paid for it.

These rules have been in the UK for a while now and have flushed out bloggers who are just doing it for the money. Like with all other media, readers/viewers should be made aware if they are reading/watching an advertisement or not. Don’t get me wrong there is nothing wrong with bloggers being paid to promote products, in fact I think it’s a good thing as many of us bloggers invest a lot of time and money into our work but I do think it should be something that is transparent when this happens.

An exception to the rule is when a blogger can receive a sample of a product for review and this is not seen as an advert in anyway as no money has exchanged hands. This is totally fair as making bloggers aware of new products through sampling is in no way a sponsored post or advert but it is simply asking a blogger to give an honest review of the product and the brand would have no say over what the blogger will say in the review.

These new rules have just come into effect in Ireland this month, March 2016 and in my opinion it is a move in the right direction for bloggers, their readers and ultimately the brands.

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Dublin

 

Blogging and PR – Top Tips

November 25, 2015

Blogging and PR

I was recently asked to speak at one of the National Blogging conferences that was held in Cork.

As a blogger myself (www.thebeautydial.com) and a PR account Manager at Fuzion I was asked to speak about PR and Blogging and how they are linked.

I first started out with how bloggers can use PR to grow their own blogs. PR is such a fantastic way to build your reputation, create awareness and create a loyal following.

Top Tips for getting your blog out there through PR

  1. Capture your story by “looking the part” (your branding/layouts etc)
  2. Identify your target market
  3. Never waste a good media opportunity/news story – timely topical posts
  4. Seek out profile pieces in media – pitch your expertise
  5. Be proactive & engage on Social Media – don’t wait for them to find you!
  6. Attend Networking/Blogger events
  7. Mix and interact with other key influencers (including other bloggers)
  8. Guest Blog on other blogs and ask for people to guest blog on yours

I then moved on to the best practices when working with PR Companies.

There are hundreds of bloggers around now and more and more are popping up each day. Many of those who are new to blogging don’t know where to begin, so I explained (having been on both sides of the fence) the best practice for bloggers when engaging or working with PR Companies.

Top Tips for Bloggers working with PR Companies

Create a Media Kit – which should contain:

  • An overview of your blog including your target audience etc.
  • The stats/demographics on your Blog (Be honest!)
  • Blog Achievements
  • Brand Affiliations
  • Social Media usernames
  • Sample Blog Posts/ Adverts
  • Photos, Logos etc.
  • Testimonials
  • Contact Details

Blogger reviews

  • Give honest & timely reviews
  • Promote via social media outlets
  • Disclose all sponsored blog posts

Responding to press releases

  • Ensure relevance to your Blog audience
  • You don’t need to respond to all
  • Don’t be rude, build relationships

I hope this helps and feel free to contact me with any questions at edelc@fuzion.ie.

Edel Cox - FuzionEdel Cox is a PR Account Manager with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

The “Great Lengths” we go to!

July 29, 2015

Cathriona's Hair Salon

We are known in Fuzion for always going the ‘extra mile’ for clients and this month we literally did, when I made a trip to Tralee.

One of my clients is award winning hairdresser and hairdresser to the stars (namely Miriam O Callaghan), Cathriona Rohan.

She is the owner of Cathriona’s Hair Salon in both Tralee and Castlegregory and has a very well respected and highly renowned reputation in the south of Ireland. She is known for the ‘Great Lengths’ hair extensions that she does and speaks about it with such passion and knowledge.

Last week I travelled down to Cathriona’s Hair Salon in Tralee to try out the ‘Great Lengths’ Hair extensions, and experience the service offered at Cathriona’s Hair Salon – after all how can I PR something I have never tried?

Cathriona's Hair Salon

It was a great opportunity to try out the product and the service and really get to know the ins and outs of what I was about to pitch to media…a very nice treat for me also 🙂

Cathriona talked me through the process and what makes Great Lengths different to its competitors on the market and left me in no doubt that they are the best extensions in the world. She really knows her ‘stuff’ and getting the chance to experience her in action gave me a lot more of an understanding of how she goes above and beyond for her clients, something I wouldn’t have known otherwise.

I arrived at the salon in Tralee, which is absolutely beautiful and extremely girly. The attention to detail in the salon couldn’t go unnoticed – the extensive drinks menu, vintage décor and the comfortable foot stools add to an overall relaxing and enjoyable experience, that the pictures simply cannot fully capture.

The girls are so friendly and gave me a cup of tea and a delicious cupcake while I was waiting which was a very nice touch. I was also offered a glass of prosecco which made the experience that little bit more exciting and special.

I was blown away by the hair transformation when Cathriona was finished, it was exactly what I wanted, and Cathriona is superb at what she does.

It made me realise just how important it is to do something like this and really experience the product or service of a client first-hand before trying to persuade others to, or trying to explain the essence of something to the media. I have a much better understanding now of what makes Cathriona and her salons different to her competitors and what puts her at the top when it comes to quality, service and happy customers.

No matter what you do, you should go to ‘great lengths’ to understand your customers.

Edel Cox - FuzionEdel Cox is a PR Executive with Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

 


%d bloggers like this: