Posts Tagged ‘Cork Silver’

Influencer Marketing, a clever campaign tactic

September 21, 2022

Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community organisations and local small businesses.

Influencer marketing is a tactic that we use frequently at Fuzion. The results we get for clients are very strong, and can range from improving brand awareness, reaching very specific audiences, driving traffic to a website and increasing sales.

This relatively new form of marketing can be an extremely cost effective way to reach target audiences. For example, we support a lot of our clients with product drops to a targeted list of influencers whose content and following are in line with the brand in question. The cost incurred to the business is the design and content of the packs and courier charges, while the return on investment is significantly high with influencers typically showing their audience(followers) the gift they have received and tagging the brands account in their posts.

A recent example of a successful product drop for Fuzion was our work with Hi-Spirits brand, Southern Comfort and their festival themed pack, which was packed full of all the essentials for any festival and included a sampling of their new ready to drink flavoured cans, a branded mini speaker and portable charger and this came packaged in a very handy, attractive cooler bag. We are sure that there was lots of envy at Electric Picnic this year against those lucky few who had these goodies!

This campaign was hugely effective in raising awareness about Southern Comfort’s new product to its target audience, while at the same time creating excitement about the brand.

It is important to note that engaging with the right influencers is just one of the tactics that we would use as part of a marketing and PR campaign for clients, carefully combined and coordinated with other tactics, all designed to work together to reach their target audiences, and as we say at Fuzion, to #WinHappy!


Heather Lordan is part of the marketing and PR team of Fuzion Communications who work from offices in Dublin and Cork.

1780 Cork Silver and things even more Valuable!

June 17, 2012

Cork Silver

We’ve never ever been to an auction but for some reason, wandering around Cork City on a miserable Saturday in June (yep …rain, rain, rain!) we spotted a sign outside Woodwards Auctioneers on Cook Street.

They were showing a preview of items that would be on auction the following  week so for some reason we decided that we would have a little snoop around to see what all of this “auction” stuff was about.

The items on display were apparently from a few estates and there was a huge mix of furniture, ornaments, paintings and other assorted bits and pieces. There was even a pair of children’s shoes that were made by a prisoner in 1916!

After a few minutes in the display hall I heard my name being called and I spotted Pascal McNamara who is the Antique Auction Manager. Up until now I had only ever bumped into Pascal on the street and we always have fascinating chats about all sorts. It always struck me how much he loves Cork and the incredible knowledge he has about our city.

Pascal McNamara

Pascal was standing behind an impressive display of silver, which was part of the following weeks auction. A minute later we found ourselves totally mesmerised by Pascal, listening to stories about the history of Cork silver as he showed us some items from the display.

He showed us his favourite piece, a large Cork George III silver sauceboat by John Warner circa 1780. To be honest I had no real interest in silver or anything like this but this piece came to life for me after listening to Pascal telling us passionately about the history of Cork silver. He spoke of the pride we should have in the Cork craftspeople who carefully manufactured these beautiful pieces.

Pascal told us the incredible story of what he called the “Golden Age of Cork Silver” which can be found in his Antiques, Art & Interiors blog, where he talks passionately about his work.

We stole a little bit too much of his time but decided we would come back for the auction. We left the display hall to get on with our Saturday with a little spring in our step, a little extra pride in our city and its history and an interest in antiques!

I reflected on the precious 1780 Cork Silver that would be going on auction but also on the even more valuable Pascal McNamara who’s passion for what he does brought the silver to life and left both of us totally mesmerised.

In all of our businesses the most valuable thing we will ever have is people who are passionate about what they do.

Pascal …thank you for sharing your passion.

Greg Canty is a Partner of Fuzion

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