Posts Tagged ‘Brendan Canty’

No, not yet and nothing at all !

March 15, 2012
American Idol

"Not Yet"

Another young hopeful prepares for their huge moment in front of the judges … will they get to Hollywood?

Of course the scene is set with their touching interviews ..this is what they have always dreamt of and if this doesn’t come through for them, their life will be over!

The big performance happens and then they wait for the judges verdict… The scene is set as the music plays in the background to heighten the drama and tension of this make or break moment.

This is American Idol…one by one, Randy Jackson, Jennifer Lopez and Steven Tyler give their verdicts.

Expecting to hear a simple “yes” or “no” as we have come to expect from these shows I am surprised to hear Steven Tyler, the Aerosmith legend say “not yet” to the young hopeful.

Not yet” …I hadn’t heard that language used before on the show and it struck me that it was a really great way of rejecting the young singer in a positive manner, dealing them that dreaded news but in a way that left them feeling encouraged and that the world hadn’t ended.

I guess in the show someone had reflected on the whole Yes/No scenario and decided that there was an option and some sense of responsibility around the cold delivery of rejection – why not do it differently so that it might actually leave people feel ok about themselves and willing to possibly try again next time?

With young vulnerable people there is a particular responsibility to show encouragement even in a negative situation.

In business we all face rejection and at times we also have to do the rejecting …


I’m not interested”

“No, it’s not for me”

“Thank you for all your efforts but unfortunately not at this time”

“Sorry, it’s not exactly what we are looking for”

“Unfortunately our budget won’t stretch that far

– there are so many ways to say no and while it is always tough hearing it ,”not yet” or some sign of appreciation or encouragement always softens the blow.

Worse than “no” has to be the Nothing ..

Feel Good LostMy son, Brendan Canty who is new to the business world and doing really well with his music and film production company, Feel Good Lost shared some of his recent frustrations with me.

He spoke about a recent situation where he had put a fortune of work into a pitch, mocked up sample footage, presented and received encouraging feedback and then hears “nothing” back from the prospect.

He waits, he emails, he texts, he calls and despite his considerable efforts ….nothing. Then you tread a line between being pushy and just wanting some feedback. It drives him nuts, not receiving any feedback. As he says himself, he would prefer to get a clearcut “no” rather than the dreaded “nothing” treatment.

This experience bothered him so he came to me looking for some inspiration or advice … “Brendan, welcome to my world!“.

This happens in business and unfortunately it is just something that you have to live with as some people are either being rude or they just have a huge problem with saying “no”.

Is “No” better than nothing ?

Greg Canty is partner of Fuzion

Three Circles and the Path you Choose

August 28, 2011
Greg Canty & Brendan Canty

Parental advice!

My son Brendan Canty has just qualified from CIT, having completed a multi media course. He wants to work in film in some way and he is also really passionate about music.

How unusual – a 22 year old being passionate about music!

Like every other parent you worry about what your children will do – you want them to find a job, earn a living and in this climate it has never been quite so tough.

You need to find a god solid job” I hear myself saying..

Well – he has set up his own website operating under the name Feel Good Lost and he has been busy producing videos for bands from all over the world – with the web and modern technology this is all quite easy, apparently!

His last music video was for a “secret” American solo artist who goes under the name Slow Magic and the track he produced was for a song called Corvette Cassette. There is a video producers peer website called Vimeo (this is like a worldwide YouTube for video and film producers), which has just featured this song as a staff pic – at the time of writing the video has been viewed 63,000 times across the world.

While Brendan does some excellent corporate video work for Fuzion and his own clients he excels when he combines his love of music and his film profession. On Friday nights he DJ’s in The Pavilion in Cork combining music and visuals as part of his unique set operating under the Feel Good Lost name.

Slow Magic // Corvette Cassette from Feel Good Lost on Vimeo.

He is following his dream and his passion and it had me thinking about career choices and Three Circles..

In Jim Collins fabulous business book Good to Great (for me this book is a business bible) he talks about companies using a Three Circle criteria as a guide to the activities they should get involved in:

A company should only engage in activities that:

  1. It is passionate about
  2. It can excel at
  3. It can make money from

The basic principle is that if companies concentrate their efforts on activities that meet all three of these criteria then they will inevitably be very successful – this is one of the factors that Jim Collins attributes to the success of what he calls “Great” companies.

If you are looking for a new job or a new challenge how about using the Three Circle Criteria for deciding which path you choose?

Greg Canty is a partner of Fuzion

Flip a Coin

February 9, 2011
Sober Lane Cork, Flip a coin

The next round could be on me - Heads or Tails?

My poor son!

Well, not actually.. Brendan is a great kid and for the most part he has a pretty good time doing exactly what he wants in his life with his multi media course at CIT (he is in his last year), his new website, his films and comedy projects – the world is his oyster and he approaches it in such a positive way. I’m sure he will do great.

One of the things that goes against him is his birthday! He was born on the 4th January, 1989 so there is always a danger that Christmas presents can merge into birthday presents and the big problem now is that very few of us are able for the “birthday celebrations” on the 4th January, typically when we are going back to work for the first time in the new year.

This year we had the same dilemma – Brendan was 22 on the 4th of January and as always we wanted to celebrate his day. The problem was the 4th was the Tuesday that we were all heading to work for the first time in the new year – not practical.

The solution was a gathering of Brendan’s friends and a few of us “older fogies” on the Sunday night before that and we left the choice of venue to him. Sober Lane in Cork was his choice, a place he is always raving about. I must admit that at the very tail end of Christmas a night out wasn’t something I felt like and I know Brendan was worried that most of his buddies would be in the same boat – for them it would be a case of  no “bobs”!

In we headed on the Sunday night and I was really surprised to see a packed Sober Lane pub with a great buzz – my god, what was going on here that wasn’t going on everywhere else? Brendan’s buddies arrived in and he ended up having a great night but on top of this the pub was hopping.

The Marketing Guru’s (I’m taking some licence here – why not!) sense of curiosity was working overtime trying to figure out why this pub, which to be honest didn’t seem to be anything really exceptional was so busy.

Up I went to the bar to buy the first round for the thirsty troop – no surprise it was a large order that came in at about €30 – I was nervous.. this birthday was going to clean me out! After settling up with the cheery bar man he asked me did I want to “flip a coin“?

Excuse me? Again he asked me did I want to “flip a coin”. Two guys perched at the bar supping on their pints quickly jumped in and clarified the matter “Go on will ya, heads or tails – if you get it right you get the same round free next time“. My suspicious mind started looking around for the cameras or I wondered what the big catch was about this – ok, heads it is. The barman flipped the coin and surprisingly enough heads it was!

With no real expression one way or the other the barman handed me a receipt for the drinks that I had just bought, he signed his name to it and explained that when I was ready I could bring the receipt to the bar and I would get the exact round free!! Speechless .. (where is the camera?)

Wow – I went back to our troop and told them of my great “win” – “Oh yeah” they do that here every Sunday night, I was told.

The night rolled on, I won another few rounds, there was great crack with everyone in the bar with a constant murmur of “Did you win?“. When I went to the bar the two guys still perched there were having great banter with me “You lucky xxxxxxx” … you can imagine what they were saying.

Not only did we get great value, but there was a great sense of fun and the place was packed. I noticed a funny thing as well – any time I won I felt obligated to stay and buy another round, not to try and win again but to give them something back – very few people seemed to be leaving – brilliant!

Eventually we wandered home leaving the “young guns” to do their thing – on the way to the car we passed a few pubs, which were all pretty much empty.

What the pub was doing was incredible – I can imagine when the crazy idea was first suggested it would have been shot down straight away. The accountants without a doubt had heart attacks, the managers would have argued about how it could be controlled, What about stock control? What about barmen giving free second drinks to their buddies? What about recording the free stock? What about the margins? (its actually not that bad as on average people will only win every second time – and besides you can’t pay your staff with a better percentage) What about the tax man? What about our Profits?

On top of that the Vintners organisations would have tut tutted this “stupid” idea. This crew made it work, the place was packed – and whatever the drawbacks were they still went for it and enjoy a busy pub every Sunday night when others are empty (Sober Lane is busy the whole time – as you can imagine it’s not the only creative thing they do).

When someone comes up with a crazy promotional idea in your business, look past the problems and the issues and give it a chance – you might actually gain more than you lose ..

Ok, heads or tails? – the next years services could be free!

Greg Canty is a partner of Fuzion Communications

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