Posts Tagged ‘Basia Kozlik’

The Value of a Well Designed Website

November 11, 2014

Old shop

We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago are typical issues, You dig around but can’t find the information you need, the home page keeps crashing, the links don’t work, etc., so you leave frustrated and with a poor opinion formed about the organisation to which the site belongs to.

And you most probably will never come back…

A bad or outdated website can make you look unprofessional and will cost you potential clients. A well-designed one, however, can impress quickly and will add credibility to your organisation and make you look instantly more progressive and professional. Internet users are much more sophisticated than they used to be and their expectations are a lot higher – they decide quickly if the website is relevant for their needs.

Capturing your story

When you are looking to design/redesign you must realise that your website is one of the most visible representations of  your organisation or business. What story is it telling the viewer and how will this affect the way people view your business? Is it professional looking, does it capture what you are all about? Does it capture the personality and ethos?

Purpose Your purpose?

It is important to keep in mind that your website also has to be well designed in order to get your visitors to do what you want them to do. When you build a website it is usually with a specific purpose in mind: be it to make direct sales through it, to have people sign up for your mailing list, direct them to your social media accounts or simply to provide them with useful information.


Beautiful looking websites can be fantastic to make a great impression but they also need to be designed in such a way that there is sufficient opportunity to carry word content as this is essential for SEO purposes. Mr. Google loves words and you need to be sure that your site carries enough of them and in the right places so that people can easily find your site. Getting the balance right between imagery and words is important.


In recent years it is also vital to design sites that are responsive – this means that if a user is viewing your website from a smartphone or a tablet that it functions best for that device allowing easy navigation via touch-screen buttons, and only displaying relevant information and content for the users’ needs.

The 24/7 Salesman

Today it is quite possible that more people will potentially see your website than actually come to your physical location. It is accessible 24 hours a day, 7 days a week to potential customers from all around the world. Your website is your most powerful marketing tool as no printed brochure or advert reaches more potential clients or offers the flexibility to easily update content as your business grows and develops.

However, you don’t have a well trained person greeting them and explaining what is great about your products and services and dealing with any queries and nor do you have a person gauging their reaction – this hard working website has a big job to do!

Getting it right ..

Don’t take shortcuts with your public online face, make sure it is easily found, looks great, that it tells the right story, that it functions well, clearly communicating your key messages and it does what it is supposed to do.

The design of your website may be the one thing that tips the scale between a potential customer doing business with you or going elsewhere… make sure it tips your way!

Basia Kozlik - Fuzion Graphic DesignBasia

Basia Kozlik is a Graphic Designer with Fuzion

Fuzion offer a full range of  Web Design and Digital services from our Cork and Dublin offices in Ireland


Things you didn’t know about Basia Kozlik!

July 17, 2014

Surfing in San Diego

In this series of blogs we thought it might be a good idea to let you get to know some of our team a little bit better…already we have told you about Edel Cox and Ali O’Brien and  this time round we have our really talented graphic designer, Basia Kozlik from Poland!

My favourite holiday…

Was my 3-month-long journey around the western part of the United States. My friend and I worked our behinds off doing promotions and catering gigs (some that lasted 24 hours straight!) for months before that, but we managed to save up enough money to not have to work in the States and only worry about enjoying ourselves.

We spent 5 weeks in San Diego surfing, riding low riders along the beach – living like real Californians. After that we travelled to almost all the national parks in California and Nevada, slept in a tent in Yellowstone and woke up to a winter wonderland in the middle of July, made a wrong turn and landed in Aspen, swam in Lake Tahoe, gambled in Vegas…

We saw almost everything there was to see and managed to finish off our holidays with a week in Honolulu and a week in NY on the way back!

Oh, those were the days…

My dream car…

Land Rover DiscoveryI am absolutely in love with Land Rover Defenders! Especially the older ones!

The first car I drove after I got my licence (many moons ago) was my parent’s Discovery. I’ve lived near mountains for most of my life and loved taking the car for a spin off the beaten track, through woods and streams, and up mountain trails. I was even planning to take part in the Camel Trophy Competition (that’s how long ago it was)!

Not all of my excursions ended well, but that’s another story…

The part of my job I love most…

I love the fact that each project we do is a completely new experience. Almost every day and every client brings something new and exciting. I also love the fact that I can physically see and touch the effect of my work.

I am currently working on a very big packaging project that will hit the shelves of most large retailers in Ireland very soon and I’m just giddy with excitement to see the outcome of many months of hard work!

My worst habit… 


My best habit…

I’m a perfectionist and pay huge attention to detail, which in my line of work is a good thing.

My Hobbies… 

I really like to get crafty in my spare time.

RoxetteCrocheting, learning how to knit, embroidery, calligraphy…. I just like trying out new things and then making little presents for my family and friends. I also enjoy foraging for wild food and I love gardening (unfortunately I’m still dreaming about a vegetable patch to call my own here in Ireland).

My first album… 

I can’t really remember but I think it was a double cassette box of Michael Jackson and Roxette (cringe!) My taste in music is much better now!


If you could be invisible for a day what would you do?

I would love to sneak into the studio of Sagmeister & Walsh (one of the most creative and inspiring design agencies in the world) and just see how their regular day of work looks like!

If you were stranded on a desert island what three items would you bring?

A kindle with access to unlimited books, Mojitos & my cats!

Describe yourself in 5 words…

Friendly, shy, hard working, ambitious and smiling

The best advice I was given…

It’s never too late! 


Basia Kozlik - Fuzion Graphic DesignBasia Kozlik is a Graphic Designer with Fuzion

Fuzion offer a full range of Graphic Design services from our Cork and Dublin office in Ireland including Branding, Logo Design, Marketing Materials and design for all digital channels.

Are you Dressed for Success?

October 14, 2013

Trading Places - Dress for success

Like many women, I admit that I spend a proportionately large amount of time thinking about WHAT TO WEAR!

Rather than it being out of pure vanity, more often than not, my decisions regarding my attire revolve around “communication”. By dressing a certain way, I like to believe that I am sending out a message – about myself, my personality and sometimes even my mood.

This is especially true when preparing to make a lasting first impression – be it at a first date, a job interview, or a meeting with a potential client. In situations like these, I want the clothes I wear to communicate that I am strong, confident, maybe a little bit quirky and fun, but also reliable and professional.

I want to “dress for success”.

Funnily enough this phrase doesn’t just apply to clothes and first dates. It also applies to your business.

Every time a potential customer sees your website, marketing materials or even a business card, they immediately begin to form an opinion about your business.  Graphic Design is the clothing of your organisation. Similar to a great interview outfit that gives you confidence and shouts professionalism, well designed graphics, that have been tailored to your businesses’ individual needs, will get your organisation noticed, create an impact and help communicate all the essential and uniquely special messages, which in the end will get you that client!

The right outfit can make you look like a polished professional while the wrong outfit can make you look quite the opposite.

What is your outfit saying about you today?

Basia Kozlik - Fuzion Basia Kozlik is a Graphic Designer with Fuzion 

Fuzion provide a full range of traditional and online graphic design services in Ireland from our office in Cork and Dublin

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