Posts Tagged ‘Alison Nulty’

Ophelia, Don’t go breaking my heart!

October 17, 2017

Alison Nulty Ophelia preparation

If Ophelia hit this time last year, I would have been one of those storm chasing journalists, imploring viewers not to make any unnecessary journeys…….while I made the same unnecessary journeys I was warning them not to!

What a difference a year makes…

Fortunately, I now have a job where I can work from home, and a boss that recognises and champions flexible working styles (thanks Dee!).

Now I was fairly prepared for ex-Hurricane Ophelia, I even made a to-do list on Sunday afternoon.

But as I sat at home this morning, listening to Ophelia bellow and roar, it got me thinking. How prepared are any of us for when a disaster strikes?

And if you’re a business owner, how crisis-ready is your company?

Preparing for a Crisis

While the nature of the crisis remains unknown, there are plenty of steps that can be taken ahead of that crisis. Preparation is key, and being prepared can save you valuable time, when you feel like you don’t have any to spare.

We know only too well from our work with clients that a crisis isn’t always caused by a major incident either. An ill-conceived tweet, or a failure to respond to customer feedback can quickly snowball out of control. Again, having a plan in place to monitor and manage your social media, and customer feedback channels is vital to helping you protect your reputation.

At Fuzion we have a very specific and robust process that helps our clients to prepare in the event of a crisis situation, big or small occurring.

Ophelia’s flexing her muscles today, as she rages her destructive path through our little island. So, until she leaves us in her devastating wake, batten down the hatches, and keep yourself and your loved ones safe.

Are you prepared for when the storm clouds gather above your business?

How prepared are you for when a crisis strikes?

You know here we are…

Alison Nulty, Fuzion CommunicationsAlison Nulty is a Senior PR Manger, Media Trainer, and Crisis Communications Specialist with Fuzion Communications, a full service agency with offices in Dublin and Cork, Ireland.

Kevin Myers and the Gatekeepers

August 3, 2017

Gatekeepers

There’s been plenty written this week by far more learned/opinionated people than me about the Kevin Myers controversy. So I’m not really going to spend a whole lot of time on him, the anti-semetic rant that he sort of apologised for, or the vile misogyny that he didn’t feel any need to address.

If you feel like reading some really really good commentary around this topic, do yourself a favour and check out Kathy Sheridan and Fintan O’Toole in the Irish Times, or Stephen Kinsella’s excellently researched work in the Sunday Business Post.

One comment during Kevin Myers’ interview with RTE Radio One’s Sean O’Rourke piqued my interest. He said five or six people would have seen his Sunday column before it went to print.

And it’s this comment that leads to me writing this blog – how, if five or six people reviewed Kevin Myers work before it was printed in the Sunday Times, was it approved for publication?

Where was the gatekeeper?

Where is your gatekeeper?

Who is ensuring that your brand’s ethos matches the tone of voice that you, your colleagues, and your staff use when communicating with your target audience?

How do you ensure that the hard earned positive and inclusive, corporate culture that you’ve cultivated is shared in every conversation, every meeting, every tweet?

Who is the gatekeeper protecting your reputation?

Alison Nulty, Fuzion CommunicationsAlison Nulty

Alison Nulty is a Senior Account Manager with Fuzion Communications, a full service agency with offices in Dublin and Cork, Ireland

Don’t fear the darkside!

June 20, 2017

Fear of the darkside

As 2017 dawned, I found myself jobless.

This was ironic, considering I managed to hold onto a full time job throughout the recession, only to be made redundant as our economy turned the corner.

Instead of accepting one of the cool, interesting, and maybe most salient at the time, PAID opportunities that I was presented with in the immediate aftermath of my redundancy, I decided on the far riskier move, and take a career break.

After an enjoyable, rewarding but ultimately all-consuming role as Southern Correspondent with UTV Ireland, I was exhausted. I needed time to take stock, and re-charge before I set off on my next adventure.

Surprisingly, to myself more than anyone else, I absolutely loved my time-out.

I revelled in my free time, I read great books that had nothing to do with my profession. I allowed my mind to wander as I filled the black and white pages of my colouring book with doodles. I had some great conversations with great people including friends I long neglected as I chased story after story.

By April, I came around to the idea of hopping back on the 9-5 train…..Journalism no longer had the same draw. So I decided to do a stocktake of the skills I had accumulated, and evaluate how many of these were transferrable.

If you stick to one career path for too long, you can easily assume that your skillset isn’t particularly unique……or sought after. Taking a step out of the rat-race helped me understand that a career in journalism had allowed me to build a valuable list of transferable skills, not to mention an enviable contacts book.

When an opportunity to become part of the team at Fuzion Communications presented itself, thanks to my time-out, I felt ready and able to accept. I could see how I could, with my journalistic perspective, fit into and learn from a very talented and hard-working team.

It’s still early days, but I’m loving the role, a role that I wouldn’t have the skills for if I hadn’t spent so many years chasing stories!

My advice, for what it’s worth, if a career change or redundancy (or a desperate need for a change) looms on your horizon, don’t fear it.

Evaluate your talents and skills, and embrace your next adventure.

Alison Nulty, Fuzion CommunicationsAlison Nulty

Alison Nulty is a Senior Account Manager with Fuzion Communications, a full service agency with offices in Dublin and Cork, Ireland


%d bloggers like this: