Not all heroes wear capes, some wear a press badge.

by

Media

I am very proud of Ireland and how we are responding to the Covid-19 pandemic.

Doctors, pharmacists and nursing staff are heroes and showing up to fight this crisis day in, day out, Ireland Vs Covid. As our Taoiseach said, “not all heroes wear capes”. Corny, but also very true.

The less championed hero is the media.

The Irish media are doing a stellar job. Behaviour change is essential in Ireland’s response to this pandemic and the press are key to this. They are the ones that set the tone and keep the message relevant and fresh in the public’s mind. Wash your hands, don’t touch your face, keep your distance.

The media are also front line workers and putting their health and in some cases, lives, at risk in order to save lives.

On top of all of this, they have been forced to learn new ways to do their job.

From Newstalk’s Ciara Kelly reporting from her hot press, Claire Byrne hosting her show from her garden shed while at home suffering from Covid 19, to Ryan Tubridy presenting the Late Late Show to an empty audience.

This is all a stark reminder of the new reality of our lives. News media has been forced to work remotely and adapt and innovate in ways they never have. Print newspaper teams are working from home and are still managing to deliver breaking news and put together a daily paper from multiple locations.

Who said print news is dead and can’t adapt?

These are unprecedented times, and we all need to become accustomed to a new way of living.

It has been said several times that this is the calm before the storm. It is possible that we may all forget the new behaviours that have become our new normal as we settle into new patterns and routines. We may stop singing happy birthday every time we wash our hands. We may forget that touching our face is not allowed, or get sick of staying inside in a few weeks.

But it is the media who will ensure this does not happen by reinforcing the message and continuing to remind us that this is a marathon, not a sprint. We must all play our part.

The next time you are washing your hands for 20 seconds, think of the heroes reporting from around the country who are making sure you don’t become complacent and are who are literally saving lives by helping a nation to change its behaviour. The media play a key role in our society, and this crisis demonstrates that.

Not all heroes wear capes. Some wear a press badge.

#JournalismMatters

Ciara Jordan - Fuzion CommunicationsCiara

Ciara Jordan is an Account Director with Fuzion Communications and she leads the media training team, from our offices in Dublin and Cork.

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