Millennials -The Good, The Bad, and The Selfies

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Millennials are a generation of lazy, entitled, fame obsessed, technology worshiping, narcissists.

Sound about right?

Baby Boomers out there, think we (yes, I am one of “the” M crew) have been handed life and its obstacles on a silver platter, meaning we have grown up with a sense of entitlement, brought up to believe that we deserve the best (even when we don’t) and crave praise and attention, all of the time!

Subsequently, it is not difficult to see why we are stereotyped as lazy, entitled and selfish.

But to you, the Baby Boomers reading this, shocked at the expectations and entitlements of my generation, you may also be shocked to learn, we are not all that different after all.

Now as we fast forward ten, fifteen years, Millennials have the same high expectations in the workplace. But what is so wrong with having confidence in yourself and your work?

It is not that we, as Millennials, have created a revolution in workplace and life expectations, but rather evolved to this world of abundance. We have not developed new personality traits from Baby Boomers when they were our age. Most teenagers and young adults, from any era compared to their parents, are selfish, can be lazy, and at the very least narcissistic, now and again.

Baby Boomers say we are consumed by social media. We check our phones, at minimum, once every hour. But how many times a day do you check your email? Now I can hear you say in that voice at the back of your head “But emails are far more important that social media”. Are they?

I believe we are evolving to the point now that they are both equally as important (especially in the world of PR).

And just think what if the world of technology had evolved a generation earlier? Is it possible that Baby Boomers would have been just as social media obsessed as us? We didn’t choose this life, but rather it was selected for us by Apple, Samsung, and Facebook, and we simply evolved and adapted.

So what can we bring to the world of PR?

We know Millennials don’t see technology and social media as a chore but rather part of their everyday routine being switched on and connected, close to 24 hours a day.

We are a troop of networkers, ready to shout and scream to get our message across. We want to work hard, make a difference for our clients and reap the results, even if that does mean sharing it on Insta Stories, Facebook posts, Snap Stories, Tweets, and the list goes on.

As a generation, we don’t have high levels of respect for authority. But because we don’t respect authority we don’t resent it, and therefore we feel as if we can approach and create relationships with our leaders.

We are a generation of dreamers, meaning we are optimistic, thinkers, and life hackers.

We inspire and find new ways to deal with on-going issues. We believe that we can in fact “change the world” and want to bring your business to the next level. We stand up and combat the stereotypes by continuing to show up to work with enthusiasm and ambition.Actions speak louder than words after all!

Let’s not forget that Baby Boomers, you too were a problematic generation, and you turned out alright.

Didn’t you?

Blaithín

Blaithín Gallagher is a PR intern with Fuzion Communications, a full service agency who have offices in Dublin and Cork, Ireland

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