The Importance of Caring

by

Kindness - artwork by Genesis

Today has been one of those days that sums up our work as a team and with our clients. It epitomises our job and the value and importance of relationships.

A beautifully parceled box of sweets and reindeer biscuits welcomed us all when we got to the office this morning. The sweets were made with such craft, care and attention by our very talented, and until-now closet baker, Alma Brosnan who joined us earlier this year as a social media intern. They were delicious and really such a lovely Christmas gift that again proved what a lovely bunch of people I’m grateful to call not only colleagues but friends.

This week, we’ve been working with a client to help them manage a very difficult and stressful situation. We’ve listened with empathy while providing decisive advice and efficient actions to help them navigate the stormy seas they find themselves currently in. We’ve been at the other end of the phone at dawn and during the night listening to their updates, fears and concerns, providing assurance and our professional support.

Today brought somewhat of a calm and a lovely phone call from the client to say “thank you” for being there for them. It wasn’t expected or necessary but the sentiment and thought was truly touching especially given how busy and exhausted emotionally and I’m sure physically they are.

A “thank you” costs nothing but it can mean a great deal, which is why we’ve tried to meet as many clients and journalists as we could over the last few weeks to thank them for their support.

Just meeting for lunch or calling them up to wish them a Happy Christmas and to chat about their plans for Christmas with their families is a little way to build and maintain relationships.

The value of connecting with people and caring about them on a personal level can never be underestimated. I believe it makes us better people and helps us to grow personally and professionally.

“If you find it in your heart to care for somebody else, you will have succeeded.” – Maya Angelou

Happy Christmas!

(Beautiful artwork by Genesis)

Aoibhinn

Aoibhinn Twomey - Fuzion PRAoibhinn Twomey is a Senior Account Director with Fuzion PR, Marketing and Graphic Design  who have offices in Dublin and Cork, Ireland

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