Have we run out of things to say to our Customers?

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Billboard Advertising

Billboard Advertising

I am amazed by the amount of empty billboards that I am seeing around the country at the moment.

In what I consider to be quite a good location quite close to where we live there are three billboards and they have been empty pretty much since the start of the year – eventually this weekend two of them were filled.

There are clearly huge cutbacks going on by the big mainstream advertisers.

Why did we advertise last year? The year before?

Is now a time for advertising less?

Is now a time for not talking to your customers?

Greg Canty is a partner of Fuzion Communications

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2 Responses to “Have we run out of things to say to our Customers?”

  1. Paul Allen Says:

    Hi Greg,
    I find that the biggest drawback in advertising now is the tightened economic spending habits. The result being that you are advertising now to a smaller group and advertising costs have not come down in line to give the same value. Without thought it is a great time to go shopping for whatever it is you want as there is tremendous value out there. However if your not advertising reduced prices and savings then the return is greatly reduced from earlier times.

  2. Greg Canty Says:

    Hi Paul,

    Apologies for not coming back to you on this.

    Thanks for taking the time to read the blog and comment.

    There is obviously a recession thing going on plus a shift in where people are pending their money – I find it interesting as we are advising clients the whole time as to how they should use their budgets. That billboard is empty again as it so happens and it is in a prominent location!

    Cheers,

    Greg

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